JP2007328592A - Information provision support system and information provision support method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information provision support system, guiding an intention of a consumer who visits a shop to purchase a commodity or providing information for a commodity or the like in the shop. <P>SOLUTION: This information provision support system comprises a first information accumulation means 104 accumulating information for salespeople (Fig.3: not shown) and information for consumer (Fig.5: not shown); a second information accumulation means 57 attached to a shop monitor 52 and accumulating information for salespeople and information for consumer to be displayed on the shop monitor; a first switching means 55 switching displays of the information for salespeople and the information for consumer depending on time; a touch panel 58 provided on the shop monitor; and a second switching means 55 switching the content of the information for salespeople or information for consumer displayed on the shop monitor. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a support system and a method for providing information such as advertisement / sales promotion information (hereinafter referred to as advertisement) or knowledge, and more specifically, various information related to advertisement or knowledge of products, services, etc. Alternatively, the present invention relates to an information provision support system and an information provision support method that provide a consumer with support to reach a salesperson or a consumer.

  For example, a method as disclosed in Patent Document 1 has been proposed as a method for companies to provide consumers with various information regarding their products and services. In invention of patent document 1, the information regarding goods etc. is transmitted to portable communication terminals, such as a mobile phone of a specific consumer, and the advertising content is displayed on the display part of a portable communication terminal. In this method, a consumer who wants to know information related to information related to a specific product or service can obtain information related to information related to the specific product or service by registering in advance.

  However, the method described in Patent Document 1 cannot provide information on products or the like to an unspecified number of people who do not know or are not interested in information on specific products or services. Usually, an unspecified number of people aim to attract customers with information media such as newspaper leaflets. In addition, there is a method of providing information related to a specific product or service in a space such as an outer wall of a building or a wall of an underground shopping street, a poster, a television advertisement, a display, or the like or information related to a service.

In addition, enormous costs are required to attract attention from an unspecified number of people, and it is difficult to raise awareness of information about goods or services. Furthermore, as products or services are highly functional and diversified, even sales staff may not have sufficient knowledge about the products or services.
JP 2002-84368 A

  In order to solve the above-described problems, the present invention provides an information providing support system capable of inducing a purchase intention of a consumer who has visited a store to purchase a product or providing information on a product or a service. And to provide a support method for providing information.

In order to achieve the above object, an information providing support system according to a first aspect of the present invention includes first information storage means for storing information for sales personnel and information for consumers, and a store monitor that is displayed on the store monitor. Second information storage means for storing information for salespersons and information for consumers, and information and consumption for salespersons from the first information storage means to the second information storage means via the communication line while the store monitor is stopped Store control means for transmitting information for consumers, first switching means for switching between salesperson information and consumer information displayed on the store monitor according to time, a touch panel provided on the store monitor, and a touch panel. Second switching means for switching the contents of the information for sales persons or the information for consumers displayed on the monitor.
For this reason, in order to send information for salespersons and information for consumers to the second information storage means while the store monitor is stopped, there is no problem even when a large-capacity clear video is displayed on a large-screen store monitor. A video can be displayed. Further, since the store monitor can be used by switching between salesperson information and consumer information, it is efficient. The contents of information can also be switched using a touch panel.

In the information providing support system according to the second aspect of the present invention, the transmission control unit deletes at least a part of the information for the salesperson and the information for the consumer stored in the second information storage unit based on the schedule, Send new salesperson information and consumer information.
For this reason, the salesperson and the consumer can see the latest information, and information that does not need to be updated is stored in the second information storage unit as it is.

The store monitor according to the third aspect is provided with a touch panel on the screen.
Therefore, information such as what information the consumer is interested in can be grasped by the number of times the touch panel is touched.

The switching means according to the fourth aspect switches the information for the sales person and the information for the consumer according to the time designated by the touch panel.
Some information can be easily operated even by salespersons unfamiliar with personal computers by making it possible to access the database of the information providing support system from the touch panel without using a personal computer.

In the information providing support system according to the fifth aspect, information for salespersons or information for consumers is displayed in a plurality of different placement frames on the store monitor. The information processing device further includes an advertisement fee calculation means for calculating an information provision fee based on the cost for each placement frame in which the information for salespersons or the information for consumers is displayed, the schedule, and the number of store monitors.
For this reason, billing according to the advertising effect can be performed.

In the information providing support system according to the sixth aspect, a moving image or a still image is displayed in the placement frame, the still image includes URL information, and the number of accesses to the URL information is stored in the first information storage unit.
For this reason, if there is a question, and more detailed information is desired, more detailed information can be obtained by connecting to the content registered on the home page of the advertiser or the like using the URL information. . In this way, detailed information can be easily provided to a salesperson or a consumer. In this case, when connecting to a home page such as an advertiser, the number of URL accesses is stored in the first information storage means. For this reason, it is also possible to know the relationship between the placement frame and access to the home page.

In the information providing support system according to the seventh aspect, the first information storage means further stores provided program information, and the transmission control means selects provided program information related to salesperson information or consumer information, The provided program information selected together with the salesperson information and the consumer information is transmitted to the second information storage means.
Along with the advertisement program, the provided program that interests the consumer related to the advertisement is displayed, thereby attracting the attention of the consumer.

  According to the present invention, the consumer can increase the recognition of information related to the product or service, and the salesperson can also have sufficient knowledge about the product or service.

  Hereinafter, an information provision support system and an information provision support method according to embodiments of the present invention will be described. More specifically, a retail store such as a pet shop, a home center or supermarket handling daily miscellaneous goods, a large department store or a large store such as a mall, an organic EL, a liquid crystal display, a plasma display, etc. (hereinafter referred to as store monitor). ). Then, information is provided to support so that information relating to products or services can be provided using these store monitors.

<Outline of information provision support system>
FIG. 1 shows the configuration of the information provision support system of the present embodiment. As shown in FIG. 1, the organizations involved in the information provision support system are roughly divided into an information management company 100 that provides information and manages the information provision support system, and an advertiser 20 that advertises products or services. And an advertisement production company 30 that produces an advertisement or an information providing program in response to a request from the advertiser 20 or the information management company 100, and a store 40 such as a building management company, a retail store, or a large department store.

  The information management company 100 includes a product information management server 102 and an advertisement support database (DB) 104. The product etc. information management server 102 is for performing various processes related to the information providing support system. The plurality of advertisers 20, the plurality of advertisement production companies 30, and the plurality of stores 40 each include an advertiser terminal 21, an advertisement creator terminal 31, or a store terminal 41. Each store 40 further has one or more store monitor sets 50 installed in the store. The advertiser terminal 21, the advertisement creator terminal 31, the store terminal 41, and the store monitor set 50 are connected via the communication network 10. The advertiser terminal 21, the advertisement creator terminal 31, and the store terminal 41 are configured from a computer having a communication function, a portable terminal, and the like. These terminals perform request input from the advertiser 20 or the like to the information provision support system, other operation inputs, and the like.

  The advertisement support database 104 is a database that stores various types of information related to the information provision support system. The communication network 10 is a communication network such as the Internet, LAN (Local Area Network), and WAN (Wide Area Network) based on a predetermined communication protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

<Outline of store monitor set>
FIG. 2 shows a configuration diagram of the store monitor set 50. As shown in FIG. 2, the store monitor set 50 includes a store terminal 51, a store monitor 52, and a printer 54. The store terminal 51 includes a communication control unit 53, a process control unit 55, and a data storage unit 57.

  The communication control unit 53 includes a predetermined communication device such as a router, and connects the product etc. information management server 102 and the communication network 10. The communication control unit 53 transmits and receives various data between the merchandise information management server 102 and the store monitor 52 via the communication network 10.

  The processing control unit 55 performs communication via the communication control unit 53 and processes various types of information. The processing control unit 55 includes, for example, a CPU (Central Processing Unit), and executes various processes by executing an operation program read from the data storage unit 57. Further, the processing control unit 55 displays the image data on the store monitor 52 or outputs the sound data from a thin speaker (not shown). Further, the process control unit 55 receives and processes a signal from the touch panel 58 and receives and processes a signal from the human sensor 59. A touch panel 58 using a transparent electrode and a film substrate is pasted on the screen of the store monitor 52. The touch panel 58 can employ a matrix switch method, a resistive film method using a metal thin film of a transparent electrode, or a surface acoustic wave method using a piezoelectric element. The human sensor 59 is a sensor that can sense that a pedestrian (consumer) has passed in front of the store monitor 52. For example, when a signal indicating that a consumer is passing in front of the store monitor 52 is sent to the processing control unit 55 by the human sensor 59, the store monitor 52 is turned on, or various videos or still images described below are used. Display images. Further, the processing control unit 55 receives a signal from the touch panel 58 and prints specific information on the printer 54.

  The data storage unit 57 includes a semiconductor memory, a magnetic disk recording device, a hard disk, and the like, and stores various types of information and programs.

<Example of store monitor display>
3 to 5 show examples of contents displayed on the store monitor 52. FIG. 3 and 4 are examples of displays for salespersons of stores, and FIG. 5 is an example of display for consumers who visit the stores. The screen for the salesperson shown in FIG. 3 or FIG. 4 is displayed at the morning meeting of the salesperson before the opening of the store or at the closing ceremony after closing, and is not displayed during the opening of the store.

  It is very difficult for salespeople to acquire knowledge about new products or services that appear one after another. Without sufficient knowledge, consumers cannot be explained about new products or services, and sales of new products or services cannot reach their goals. For this reason, it is a serious problem for an advertiser 20 who provides a product or service to have a store salesperson deepen their understanding of the new product or service. In light of this situation, the store monitor 52 shown in FIG. 3A shows an example of an image for a store salesperson.

  In the screen of FIG. 3A, a plurality of advertisement placement frames 61 provided from each company which is the advertiser 20 are displayed. When the advertisement placement frame 61 does not fit in the screen of the store monitor 52, it is displayed on the next page. Therefore, a next page button 62 for shifting to the next page and a previous page button 63 for shifting to the previous page are displayed. The salesperson can select the advertisement placement frame 61 to be confirmed from the plurality of advertisement placement frames 61 by touching the touch panel 58 on the screen.

  When the salesperson selects a certain advertisement placement frame 61, the screen instantly changes to the screen of FIG. 3B. This is because the processing control unit 55 receives a signal from the touch panel 58 and reads specific moving image data or still image data from the data storage unit 57. At this time, the communication control unit 53 and the product etc. information management server 102 do not communicate via the communication network 10. The upper button 68 can be touched or the lower button 69 can be touched, the screen shown in FIG. 3A can be returned to, or the screen can be shifted to another item. Also in this case, the processing control unit 55 receives a signal from the touch panel 58 and reads specific moving image data or still image data from the data storage unit 57. After viewing a series of moving image data or still image data, a question screen may be prepared asking whether the salesperson has confirmed whether the contents have been understood. In this case, the salesperson can answer the question on the touch panel 58. The store monitor 52 may be provided with an IP phone so that the advertiser 20 can be directly called to confirm.

  The screen shown in FIG. 3B is provided with an advertisement placement frame 64 in which a moving image of a product or service is displayed and an advertisement placement frame 65 in which an explanatory document about the product or service is displayed. Furthermore, a URL display unit 66 is provided so that details of the product or service can be confirmed on the home page of the advertiser 20 or a question can be asked about the product or service. The URL display unit 66 is a part that provides a URL or the like for allowing a salesperson to access predetermined content, and is provided with, for example, a barcode unit, a two-dimensional barcode unit, or an infrared communication unit. The barcode part and the two-dimensional barcode part provide a URL to the salesperson's mobile phone by using, for example, the barcode and two-dimensional barcode reading function of the camera-equipped mobile phone. The infrared communication unit provides a URL to a salesperson's mobile phone or the like using, for example, an infrared reception function of the mobile phone. The URL reaches the home page of the advertiser 20 via the product etc. information management server 102. The number of times the URL is accessed by a terminal such as a camera-equipped mobile phone is stored in the advertisement support database 104.

  The screen shown in FIG. 4A is a screen for setting a store schedule 67 of a store where the store monitor 52 is provided. For example, in FIG. 4A, a store schedule 67 for one week can be set. When setting the store schedule 67 for the next week of the displayed week, the next page button 62 for shifting to the next page is touched. When setting the store schedule 67 for the previous week, the previous page button 63 for shifting to the previous page is touched.

  4B and 4C are enlarged views of a region surrounded by a dotted line 67-1 in FIG. 4A. In FIG. 4B, since the salesperson touches the time portion, the display of “8: 30-9: 30” at time 67-2 is in bold italics. Actually, it flashes or changes color, making the salesperson aware of the touched part. Then, the time is changed by touching the upper button 68 or the lower button 69 shown in FIG. 4A. In FIG. 4C, since the salesperson touches the target item portion, the display of “CM for salesperson” of the target item 67-3 is in bold italic. The target items include “power ON”, “power OFF”, “for salesperson”, “for customer”, and “in-store guidance information”. Then, the target item is changed by touching the upper button 68 or the lower button 69. For this reason, it is not necessary to prepare a terminal such as a personal computer for each store monitor 52. Further, even a salesperson unfamiliar with personal computer operation can make settings such as the screen display of the store monitor 52.

  In the screen of FIG. 5A, a moving image advertisement placement frame 71 and a still image advertisement placement frame 72 provided by each company that is the advertiser 20 for consumers are displayed. The still image advertisement frame 72 is provided with a URL display section 66. This is because it is difficult to display all the contents to be advertised on the screen, such as the advertisement placement frame 72, and to provide more detailed contents to consumers who are interested in the advertisement contents. A consumer who is interested in the contents of the advertisement displayed on the store monitor 52 can obtain more detailed information regarding the contents of the advertisement by, for example, using his / her mobile phone and connecting to a predetermined content.

  The provided program frame 73 displays a plurality of titles of programs related to the moving image advertising frame 71 or the still image advertising frame 72. This is because the consumer is not interested if only the advertisement is displayed on the store monitor 52. The program displayed in the provided program frame 73 is provided by the information management company 100. Documents or keywords are attached to the moving image advertisement placement frame 71 or the still image advertisement placement frame 72. The area where the store monitor 52 is installed is also known. Therefore, the product etc. information management server 102 selects appropriate provided programs by keyword search, area search, or the like.

  A consumer can select a provided program frame 73 to be confirmed from a plurality of provided program frames 73 by touching the touch panel 58 on the screen. When the consumer selects a specific provided program frame 73, the screen instantly changes to the screen of FIG. 5B. This is because the processing control unit 55 receives a signal from the touch panel 58 and reads specific moving image data or still image data from the data storage unit 57. At this time, the communication control unit 53 and the product etc. information management server 102 do not communicate via the communication network 10. Note that it is preferable to change the display order in FIG. 5A based on the number of touches on the touch panel 58 so that the frequently accessed items are as much visible to the consumer as possible.

  The screen shown in FIG. 5B is provided with a moving image providing program frame 74 in which a moving image of the provided program is displayed, and a still advertisement placement frame 75 related to the provided program provided in the moving image providing program frame 74. Other display frames may be used. Further, a questionnaire screen for consumers may be displayed and the questionnaire may be answered by the touch panel 58. Furthermore, a discount coupon may be issued from the printer 54 when the questionnaire is answered.

  FIG. 5C shows the full face frame 77. This is used when the advertiser 20 wants to make a big campaign and provides a video advertisement, when the store 40 displays store information, or introduces specials or special sales. Further, the store homepage may be displayed by connecting to the store URL.

<Configuration of the advertisement support database 104>
FIG. 6 shows the configuration of the advertisement support database (DB) 104. As shown in FIG. 6, the advertisement support database 104 includes an advertiser DB1, an advertisement creator DB2, a moving picture information DB3, a still image information DB4, an advertisement schedule DB5, a provided program schedule DB6, and an advertising space fee D7. A URL access number DB 8, a store monitor information DB 9, a store schedule DB 10, a touch access number DB 11, a bill DB 12, and the like.

7, 8 and 9 are diagrams illustrating various DBs.
FIG. 7A is an advertiser DB 1 that stores information related to the advertiser 20. In the advertiser DB 1, a record is created for each ID of the advertiser 20, and a name, a password, a telephone number, a mail address, an address, and the like are stored in each record. Here, the ID of the advertiser 20 is identification information of the advertiser 20. The password is a password for the advertiser 20 to log in to the information provision support system.
As illustrated in FIG. 7B, the advertisement creator DB2 is a database that stores information regarding the advertisement creator 30. The contents of the advertisement creator DB2 are almost the same as the advertiser DB1.

As shown in FIG. 7C, the moving image information DB 3 is a database that stores information related to moving image contents of advertisements ordered by the advertiser 20 and the information management company 100. In the moving image information DB 3, a record is created for each moving image, and the ID of the advertiser 20, the ID of the advertisement creator 30, the search keyword (KW), and the like are stored in each record. The target of the search keyword includes, for example, the content of the advertisement, content displayed in the advertisement content (detailed information regarding the product etc.), and the like. This is because it is easy to grasp the relevance with the provided program provided by the information management company 100.
FIG. 7D shows a still image information DB 4 that stores still images. The still image information DB 4 also stores items equivalent to the moving image information DB 3.

  FIG. 8A is an advertisement schedule DB 5 that stores an advertisement schedule desired by the advertiser 20. In the advertisement schedule DB 5, a record is created for each advertisement schedule, and each record includes an ID of the advertiser 20, a store monitor ID for performing an advertisement, a moving image ID or a still image ID, a placement frame number, an advertisement start date, an advertisement The end date is stored. Here, the placement frame number corresponds to the placement frame described with reference to FIGS.

  FIG. 8B shows a provided program schedule DB 6 prepared by the information management company 100. In the provided program schedule DB 6, a record is created for each provided program schedule, and a moving image ID or a still image ID, a placement frame number, an advertisement start date, and an advertisement end date are stored in each record. Compared with the advertisement schedule DB5, the provided program schedule DB6 has no store monitor ID. The merchandise information management server 102 matches the advertisement (including moving images and still images) ordered by the advertiser 20 with the program (including moving images and still images) ordered by the information management company 100 using the search keyword. . This is because the provided program is transmitted to the store terminal 51 together with the advertisement to the store monitor 52 desired by the advertiser 20.

  FIG. 8C is an advertising space fee DB 7 related to an advertising fee for each advertising space. In the advertising space fee DB 7, a record is created for each advertising space, and a daily advertising fee is stored in each record.

  FIG. 9A is a store monitor DB 9 that stores information regarding each store monitor 52. In the store monitor DB 9, a record is created for each store monitor number, and the store name, store address, and the like are stored in each record. The store monitor number is a number that identifies the store monitor 52 that displays an advertisement or the like. In the present embodiment, all the screen sizes are described, but when the screen sizes are different, the screen size may be added to the store monitor DB 9.

  FIG. 9B is store schedule information DB 10 regarding the power-on time, power-off time, etc., of a predetermined store monitor 52. In the schedule information DB 10, a record is created for each store schedule number, and each record stores a store monitor ID, a day of the week (or date), a power-on time, a store opening time, a store closing time, a power-off time, and the like. Yes. As described with reference to FIG. 4, the store schedule information DB 10 reflects information input by the salesperson on the touch panel 58 on the store monitor 52. When a plurality of store monitors 52 are installed in a certain store 40 and it is desired to set the store schedule DB 10 of the store monitor 52 in a lump, the setting is performed using the store terminal 41 (see FIG. 1) installed in the store 40. .

A screen as shown in FIG. 3 or FIG. Further, a screen as shown in FIG. 3 or 4 is displayed on the store monitor 52 from the closing time when the salesperson performs the closing after the closing to the power-off time. From the opening time to the closing time, a consumer screen as shown in FIG. 5 is displayed. Since the store monitor 52 is provided with the human sensor 59, even if it is from the power-on time to the power-off time, if the person is not around the store monitor 52, the store monitor 52 is also used to save energy. May be in a standby state where the screen is not displayed.
The URL access number DB 8 (not shown) is a database that stores the number of times the URL display unit 66 is read by reading a two-dimensional barcode or the like with a terminal such as a mobile phone. The touch access number DB 11 (not shown) is a database that stores the number of times that a specific placement frame that is the touch panel 58 is touched. The invoice DB 12 (not shown) is a database that stores information such as the invoice date, the advertiser 20 ID, name, address, and amount.

<Operation of the information provision support system>
Next, an information provision support method using the information provision support system configured as described above will be described.
FIG. 10 is a flowchart until the advertiser 20, the advertisement creator 30, or the information management company 100 places an order for an advertisement and the like and the advertisement is displayed on the store monitor 52.

  In step S <b> 11, the advertiser 20 or the advertisement creator 30 accesses the product etc. information management server 102 from the advertiser terminal 21 or the advertisement creator terminal 31 via the communication network 10 by entering a password. The product etc. information management server 102 performs authentication by comparing the transmitted password with the password of the advertiser DB 1 or the advertisement creator DB 2 in the advertisement support database 104.

  In step S13, an advertisement order receiving process is performed. First, when there is an advertisement ordering instruction from the advertiser terminal 21, the product etc. information management server 102 displays an ordering page on the advertiser terminal 21. The advertiser 20 inputs information related to the advertisement ordering, for example, contents to be ordered, a fee, etc. according to the ordering page displayed on the advertiser terminal 21, and transmits the input information to the product etc. information management server 102.

  Next, the product etc. information management server 102 transmits the information related to the advertisement order transmitted from the advertiser 20 to the advertisement creator terminal 31 of one or more advertisement creators 30. As a result, the advertiser 20 places an order for the advertisement to the advertisement creator. The advertisement creator 30 determines whether or not to bid according to the transmitted information related to the advertisement order, and an appropriate advertisement creator is finally selected. In this case, the product etc. information management server 102 enables the advertiser 20 to browse the data list of the advertisement creator DB 2, and the advertiser can select an appropriate advertisement creator from this data list. Conversely, the advertisement creator 30 can browse the data list of the advertiser DB 1 and propose a new advertisement to the advertiser 20.

  In step S <b> 15, when the advertisement creator 30 completes the advertisement content and the advertiser 20 has finished checking, the advertisement creator 30 uploads the created advertisement content to the advertisement support database 104. The advertiser 20 can upload the advertisement content to the advertisement support database 104 on behalf of the advertisement creator 30.

  In step S <b> 17, the merchandise information management server 102 displays a store selection page on the advertiser terminal 21 when there is an instruction to select the store monitor 52 from the advertiser terminal 21. The advertiser 20 inputs information regarding the desired store according to the store selection page displayed on the advertiser terminal 21, for example, what kind of area the store is in, the store opening time, the store business type, etc. The input information is transmitted to the product etc. information management server 102. Next, the product etc. information management server 102 displays an appropriate store monitor 52. The advertiser 20 selects an appropriate store monitor 52 from among them. If an appropriate store monitor 52 cannot be found, the information about the desired store is entered again from the store selection page again. After finally selecting one or more store monitors 52, the process proceeds to step S19.

  In step S <b> 19, a store period setting page is displayed on the advertiser terminal 21. The advertiser 20 inputs a desired period according to the store period setting page displayed on the advertiser terminal 21 and transmits the input information to the product etc. information management server 102. In addition, instead of the advertiser 20 setting finely in step S17 and step S19, a function may be provided in which a budget is input and the number of stores and days (hours) are automatically distributed.

In step S <b> 21, the information management company 100 accesses the product information management server 102 by inputting a password.
In step S <b> 23, the product information management server 102 displays an ordering page on the advertiser terminal 21 when there is an advertisement ordering command from the advertiser terminal 21. The information management company 100 inputs information related to information providing program ordering, for example, contents to be ordered, fee, etc., according to the ordering page, and transmits the information input to the product etc. information management server 102.

  In step S25, when the advertisement creator 30 completes the provided program and the information management company 100 finishes the check, the advertisement creator 30 uploads the created provided program to the advertisement support database 104. It is also possible for the information management company 100 to upload the provided program to the advertisement support database 104 on behalf of the advertisement creator 30.

  In step S27, the provided program period setting page is displayed. The information management company 100 inputs a desired period according to the provided program period setting page. The provided programs vary from contents that must be updated frequently, such as weather forecasts, to contents that do not need to be updated frequently, such as knowledge information on ceremonial occasions. For example, it may be local information, a timetable such as a bus train, or information provided by a ward office or city hall.

  When the advertisement content from the advertiser 20 is uploaded to the advertisement support database 104 and the provided program from the information management company 100 is uploaded to the advertisement support database 104, the process proceeds to step S31.

  In step S31, according to the information recorded in the advertisement schedule DB 5, the product etc. information management server 102 uses the search keyword to place the advertisement ordered by the advertiser 20 and the information management company 100 before displaying on the store monitor 52. Match with the provided program. This is to make it easier for the advertisement to be noticed by consumers.

  In step S33, the advertisement is in front of the advertisement or provided program, the store monitor 52 is turned off, and the merchandise information management server 102 is designated by the video information DB 3, the still image information DB 4, the store schedule DB 10, or the like. Alternatively, the provided program is transmitted to the store terminal 51. The transmitted advertisement or provided program is stored in the data storage unit 57 (see FIG. 2) in the store terminal 51. If there is an advertisement or provided program already stored in the data storage unit 57, it is once deleted and rewritten with a new advertisement or provided program. Since it takes time to send a clear moving image or still image to the large-sized store monitor 52 even on a high-speed line, the store monitor 52 rewrites the advertisement or the provided program in a power-off state. Since information that does not need to be rewritten does not need to be rewritten, only a part of the data storage unit 57 may be rewritten. Note that it is preferable to update the information stored in the data storage unit 57 as needed for small-capacity contents such as weather forecasts even when the store monitor 52 is powered on.

  In step S35, the process control unit 55 in the store terminal 51 turns on the store monitor 52 in accordance with the transmitted schedule of the store schedule DB 10. First, the salesperson screen shown in FIG. 3 is displayed on the store monitor 52. When the store opening time is reached, the screen is switched to the consumer screen shown in FIG. 5 according to the schedule. Thereafter, only the advertisement is displayed or the advertisement and the provided program are displayed depending on the situation in which the consumer touches the touch panel 58 on the screen. In addition to switching according to a schedule, it is preferable to prepare a touch button so that a screen for a salesperson and a screen for a consumer can be arbitrarily switched.

  FIG. 11 is a flowchart until the store 40 requests creation of store guide information and the store guide information is displayed. The store guidance information includes information such as store opening hours and holiday notices, store sketches, and campaign information that stores have pasted posters on walls.

  In step S <b> 41, the person in charge of the store 40 accesses the product etc. information management server 102 from the store terminal 41 via the communication network 10 by entering a password. The merchandise information management server 102 performs authentication by comparing the transmitted password with a store DB (not shown) in the advertisement support database 104.

  In step S42, an order receiving process for store guidance is performed. First, when there is a guidance information ordering command from the store terminal 41, the product etc. information management server 102 displays an ordering page on the store terminal 41. The person in charge of the store 40 inputs information related to the guide information of the store 40, for example, campaign information, according to the ordering page displayed on the store terminal 41, and transmits the input information to the product etc. information management server 102.

  Next, the product etc. information management server 102 transmits information related to the guidance information transmitted from the store 40 to the advertisement creator terminal 31 of one or more advertisement creators 30. As a result, the guide information is ordered from the store 40 to the advertisement creator 20.

  In step S43, when the advertisement creator 30 completes the guide information and the advertiser 20 has finished checking, the advertisement creator 30 uploads the created guide information to the video information DB 3 or the still image information DB 4 of the advertisement support database 104. To do.

  Next, in step S44, a store guidance information period setting page is displayed on the store terminal 41. The store 40 inputs a desired period according to the guide information period setting page displayed on the store terminal 41 and transmits the input information to the product etc. information management server 102.

  In step S45, the product information management server 102 sends the guide information designated by the video information DB3 or the still image information DB4 to the store terminal 51 before the guide information date and the store monitor 52 is turned off. Send. The transmitted guidance information is stored in the data storage unit 57 in the store terminal 51.

  In step S <b> 46, the processing control unit 55 in the store terminal 51 displays guidance information on the store monitor 52 according to the schedule sent from the store schedule DB 102 of the product etc. information management server 10.

FIG. 12 is a flowchart of a report or the like performed by the information management company 100 on the advertiser 20 or the store 40.
In step S51, the merchandise information management server 102 receives the URL access count accessed from the mobile phone or the like via the store monitor 40 and the touch log obtained from the touch panel 58 of the store monitor 40 every day or Automatically report via email etc. at each specified date.
In step S52, the statistics report fee is automatically reported using e-mail or the like based on the number of URL accesses via the store monitor 40 and the number of touches obtained from the touch panel 58.

  In step S53, the product etc. information management server 102 determines the advertising fee from the total time when the advertisement content is displayed on the store monitor 52, the total time when the guide information of the store 40 is displayed, the seconding frame, and the number of store monitors displayed. Is calculated. Then, the invoice is sent out by e-mail or mail.

In step S54, the information management company 100 confirms the payment status. If paid, the advertisement is continued, and if not paid, the process proceeds to step S54.
In step S55, the product etc. information management server 102 prompts the advertisement fee. In other words, the invoice is reshipped by email or mail. If there is still no payment, the product etc. information management server 102 stops displaying advertisements.
In step S56, the information management company 100 confirms the payment status. If it is paid, the advertisement is continued, and if it is not paid, the display of the advertisement is stopped.

  As described above, according to the present embodiment, the store monitor 52 can be used by switching between an advertisement for a salesperson and an advertisement for a consumer. For this reason, the salesperson can increase sales of goods or services through improvement of knowledge of goods or services. Further, for the consumer, by displaying the provided program on the store monitor 52, the consumer can be interested in the product or service displayed together with the provided program, thereby increasing the sales of the product or service.

  According to the present embodiment, since the salesperson can perform various operations on the touch panel 58 of the store monitor 52, even a salesperson who is not familiar with a personal computer can easily operate the salesperson. This information provision support system establishes a system from advertisement ordering to calculation of an advertisement fee, making it easier for advertisers 20 who want to advertise products and the like. For this reason, the advertisement using the store monitor 52 can be supported. Further, by grasping the access to the URL display 66 and the access via the touch panel 58, the advertiser 20 can also know the reaction of the consumer in real time.

  In the above embodiment, the present invention has been described by taking as an example the case where the store terminal 41 is connected to the product etc. information management server 102 via the communication network 10, but the store terminal 41 is connected to the product etc. information management server 102. It does not have to be connected. Further, when the provided program frame 73 is pressed on the touch panel 58, a screen structure having a multilayer structure (multiple layers) may be used so that more detailed selection can be performed on the touch panel 58.

  The moving image data or still image data of the product or service is transferred from the product information management server 102 to the data storage unit 57 at the closing time of the store. This is because the communication speed of the communication network 10 is insufficient to send clear moving image data to the current large store monitor 52.

  The product etc. information management server 102 according to the embodiment of the present invention can be realized using a normal computer system, not a dedicated system. For example, by installing the program from a recording medium (such as a CD-ROM) that stores the program for executing the above-described process in a general-purpose computer, the commodity information management server 102 that executes the above-described process is configured. be able to.

It is a figure which shows the structure of the information provision assistance system which concerns on embodiment of this invention. It is the figure which showed the block diagram of the store monitor set. It is an example of the display image for the salesperson of the store displayed on the store monitor 52. It is an example of a display image for a salesperson of a store displayed on the store monitor 52, and is a display screen for setting a store opening time and the like. It is an example of the display for consumers who visit the store displayed on the store monitor 52. It is a figure which shows the structure of the advertisement assistance database (DB) 104. A is an advertiser DB 1 that stores information about the advertiser 20, and B is an advertisement creator DB 2 that stores information about the advertisement creator 30. C is a moving image information DB 3 that stores information about moving image contents of advertisements ordered by the advertiser 20 and the information management company 100, and D is a still image information DB 4 that stores still images. A is an advertisement schedule DB 5 for storing an advertisement schedule desired by the advertiser 20, B is a provided program schedule DB 6 prepared by the information management company 100, and C is an advertisement space fee DB 7 relating to an advertisement fee for each advertisement space. It is. A is a store monitor DB 9 that stores information related to each store monitor 52, and B is a store schedule information DB 10 that relates to a power-on time, a power-off time, and the like of a predetermined store monitor 52. It is a flowchart until the advertiser 20, the advertisement creator 30, or the information management company 100 places an order for the advertisement and the advertisement is displayed on the store monitor 52. It is a flowchart until the store 40 requests creation of store guide information and the store guide information is displayed. It is a flowchart of the report etc. which the information management company 100 performs with respect to the advertiser 20 or the store 40.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 ... Communication network 20 ... Advertiser 30 ... Advertising production company 40 ... Store 50 ... Store monitor set 51 ... Store terminal 52 ... Store monitor 53 ... Communication control part 55 ... Processing control part 57 ... Data storage part 58 ... Touch panel 100 ... Information Management company 102 ... Product etc. information management server 104 ... Advertising support database

Claims (10)

In an information provision support system that posts information for sales representatives and information for consumers on the store monitor placed in the store,
First information storage means for storing information for the salesperson and information for consumers;
Second information accumulating means for accumulating the information for the salesperson and the information for the consumer that is attached to the store monitor and displayed on the store monitor;
A transmission control means for transmitting the information for the salesperson and the information for the consumer from the first information storage means to the second information storage means via the communication line during the stoppage of the store monitor;
First switching means for switching the information for the salesperson and the information for the consumer displayed on the store monitor according to time;
A touch panel provided on the store monitor;
An information providing support system comprising: a second switching unit configured to switch the contents of the salesperson information or the consumer information displayed on the store monitor by the touch panel.   The transmission control means deletes at least a part of the salesperson information and consumer information stored in the second information storage means based on a schedule, and stores new salesperson information and consumer information. The information providing support system according to claim 1, wherein the information providing support system transmits the information.   3. The information providing support system according to claim 1, wherein the number of times touched by the touch panel is stored in the first information storage unit.   The information providing support system according to claim 3, wherein the switching unit switches the information for the salesperson and the information for the consumer according to a time instructed by the touch panel. The salesperson information or the consumer information is displayed in a plurality of different placement frames on the store monitor,
It further comprises an advertisement fee calculating means for calculating an information provision fee based on the cost for each placement frame on which the information for the salesperson or the information for the consumer is displayed, the schedule, and the number of the store monitors. The information provision support system according to any one of claims 2 to 4.   6. The moving image or the still image is displayed in the placement frame, the still image includes URL information, and the number of accesses to the URL information is stored in the first information storage unit. Information providing support system described in 1.   The first information storage means further stores provided program information, and the transmission control means selects provided program information related to the salesperson information or the consumer information, and the salesperson information and consumer 6. The information providing support system according to claim 1, wherein the provided program information selected together with the direction information is transmitted to the second information storage unit. An information providing support method for posting information for salespersons and information for consumers by a store monitor arranged in a store,
An information accumulating step for accumulating the information for the salesperson and the information for the consumer in the first information accumulating means;
An information transmission step of transmitting the specified information for the salesperson and the information for the consumer to the second information accumulating means attached to the store monitor while the store monitor is stopped;
A first switching step of switching the information for the salesperson and the information for the consumer according to time when the store monitor is displayed;
An information provision support method comprising: a second switching step of switching contents of the information for the salesperson or the information for the consumer displayed on the store monitor by a touch panel provided on the store monitor.   The information providing support method according to claim 7, wherein the switching step switches the information for the salesperson and the information for the consumer according to a time set by the touch panel. Furthermore, a program storage step of storing provided program information in the first information storage means,
A selection step of selecting provided program information related to the information for the salesperson or the information for the consumer, and
10. The information provision according to claim 8 or 9, wherein the information transmission step transmits the provided program information selected together with the salesperson information and the consumer information to the second information storage unit. Support method.