JP2007293662A - Home page server device, home page providing method, and computer program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a home page for enabling a user who has viewed a picture where a title matched with an input retrieval keyword is displayed to view it without any hesitation. <P>SOLUTION: A home page server device (1) for providing a home page is configured to set a plurality of types of templates (51) for specifying a home page layout and parts groups (53, 55, 57) to be fit into each template, and to prepare/provide a home page (51') by selecting and combining the template and the parts group based on a retrieval keyword input by the user of a client device (3). Thus, it is possible to properly correspond to the attributes of a user by changing the layout of the home page based on the retrieval keyword. Therefore, it is possible for the user who has viewed a landing page to visit a home page relating to provision without hesitation. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a homepage server device, a homepage providing method, and an electronic computer program.

As a conventional homepage server device, for example, there is a server device described in Patent Document 1 (hereinafter referred to as “conventional server device” as appropriate). Conventional server devices were developed for the purpose of being ranked higher in a list (landing page) displayed as a search result for a keyword search performed by a client device (terminal). It is. Specifically, the base information provided with the search keyword acquired as the keyword of the robot search engine is included in the notation information of the homepage (web content page).
JP 2001-265790 A (paragraphs 0011 and 0058)

  However, according to the conventional server apparatus, even if the display list is ranked higher by the above configuration, the title and the explanatory text (introduction text) displayed there strongly attract the interest of the user of the client apparatus. In other words, if the contents are not such that the user clicks the title without hesitation, the ranked meaning is diminished. It is important to be displayed at the top of the display list, but it is most important for homepage providers to click on the displayed title, that is, to open the homepage and have the user browse its contents. It is an important element. The problem to be solved by the present invention is to make the title, description, etc. displayed in the display list displayed as a result of keyword search strongly attract the interest of the input search keyword and the client device user, In other words, it is to create a homepage that makes users want to click on the titles to browse. In other words, a homepage server device, a homepage providing method, and an electronic computer for providing a homepage that a user who views a screen on which a title or the like that matches the input search keyword is displayed without hesitation Is to provide a program.

  The inventors who have made extensive developments in order to solve the above-mentioned problems have paid attention to the fact that the cut points differ depending on the users even with the same search keyword. For example, assume a user who is planning a trip. Even if it is simply a trip, the purpose and composition of those who travel, such as whether it is a trip for a hot spring, a trip that goes with the whole family, a honeymoon trip, or a graduation trip Etc., that is, the attributes of the user are greatly different. Because the attributes are different, the user's perspective is different. In particular, when a search keyword is a combination of a plurality of search keywords, the attribute of the user is likely to appear. For example, if the keyword “hot spring” is used in addition to the keyword “travel”, it is generally said that there is a high possibility of a trip for a hot spring or a family trip. Instead of “hot spring” in the above example, “ If the keyword “overseas” is used, information about honeymoons and graduation trips is likely to be required. By paying attention to such user attributes, the required information can be delivered to the user who performed the search with a high probability. In this regard, if the information provider, that is, the travel service provider in the above example, can be delivered to a person who strongly seeks his / her information with a high probability, the significance of providing information can be increased accordingly. That is, the establishment rate of the travel business can be increased. The invention described below is a solution that solves the problem by paying attention to the attributes of the user. The details will be explained anew in the section. It should be noted that the definitions of terms used to describe the invention described in any claim are not limited to the category of the invention, the description order, etc. Shall apply.

(Characteristics of the invention of claim 1)
A homepage server device according to the invention described in claim 1 (hereinafter referred to as “server device of claim 1” as appropriate) is a server device that provides a homepage to a client device connected via a communication line. Specifically, a template creation means for creating a template for defining a home page layout to be browsed by a client device user, a part creation means for creating a pasting part to be pasted on the template, and the template A template storage means for storing a plurality of types of templates created by the creation means in association with one or more predetermined setting keywords, and a plurality of types of parts created by the parts creation means. The server device is configured to include a part storage unit that stores the search keyword in association with the keyword and a keyword reading unit that reads the search keyword transmitted from the client device. In addition, when the search keyword read by the keyword reading means matches the set keyword, the template search means for searching the template storage means for a template associated with the matched set keyword, and the keyword reading means When the read search keyword and the set keyword match, the part search means for searching one or more parts associated with the matched set keyword from the parts storage means, and the template searched by the template search means Request for providing a homepage created by inserting the parts searched by the parts searcher and a homepage created by the homepage creator from the client device that has transmitted the search keyword Wait have configured, including, and on the home page providing means for providing.

  According to the server device of the first aspect, the template creation unit creates a plurality of types of templates, and the part creation unit creates a plurality of types of parts. The server device may be configured by one computer, or may be configured by two or more computers as necessary. In the case where the computer is constituted by a plurality of computers, the above-mentioned means can be shared and installed in each computer. The created template is stored in the template storage means, and similarly, the parts are stored in the parts storage means. The keyword reading means reads a keyword (search keyword) included in the transmitted homepage transmission request signal. The search keyword is confirmed to match or not match with the set keyword associated with the template stored in the template storage unit, and when the search keyword matches, the template associated with the set keyword is searched. Parts stored in the part storage means are also searched by the same procedure as the template. Here, templates and parts related to the search keyword are available. Create a homepage by inserting parts into the same template. That is, it converts into HTML. Creation is performed by the homepage creation means. The created home page (HTML) is provided by the home page providing means in response to a provision request from the client device that has transmitted the search keyword. The home page (HTML) provided to the client device is used for browsing by the user, and thus the user can obtain information requested by the user. If templates and parts are designed according to user attributes, a homepage can be provided that matches the user attributes reflected in the search keywords. That is, since the home page is configured using templates and parts related to the search keyword, the attribute of the search keyword is reflected in the title, description, etc. of the landing page. This strongly urges the user (homepage viewer) to click on the title. By clicking, information requested by the user is provided with high probability.

(Characteristics of the invention described in claim 2)
The homepage server device according to the invention of claim 2 (hereinafter referred to as “server device of claim 2” as appropriate) is provided with the basic configuration of the server device of claim 1, and the template search means and When the number of times of predetermined intention display by the user of the client device performed on the home page provided by the parts search unit exceeds a predetermined number of times, the template and parts that are the target of intention display exceeding the predetermined number of times Is searched with priority over other templates and parts.

  According to the server device of claim 2, in addition to the operational effect of the server device of claim 1, information required by the user can be provided with higher probability. In other words, if a user repeatedly makes a predetermined intention expression on a home page that includes a specific template or part, the template or part is extremely appropriate for the search keyword related to the intention expression. It can be said that there is. In other words, it can be said that the home page accurately corresponds to the attribute of the user. For this reason, it is possible to provide information requested by the user with a higher probability by preferentially searching for templates and parts on which intention display is repeated.

(Characteristics of Claim 3)
The homepage server device according to the invention described in claim 3 (hereinafter referred to as “server device of claim 3” as appropriate) is provided with the basic configuration of the server device of claim 2, and the homepage is a client The apparatus is configured to include information prompting the user of the product and / or service to be purchased, and the user's predetermined intention display includes an intention to purchase the product and / or service. In addition, the parts include a purchase button for indicating a purchase intention display of the user.

  According to the server device of claim 3, in addition to the operational effects of the server device of claim 2, a visual environment (eye catch) that makes it easy for the user who browsed the homepage to make a decision to purchase goods and / or services is provided. be able to. That is, according to the results of experiments conducted by the inventors and the rules of thumb, etc., for example, placing a purchase button near a character or figure indicating the characteristics of a product and / or service, etc., makes a purchase decision. Effective above. The display layout is designed in various ways, and the positions of characters or the like indicating features or the like differ depending on such design differences. If the arrangement of the purchase button is set by applying a rule based on an experimental result or the like to a display layout of a different design, it is possible to provide more effective information.

(Feature of the invention of claim 4)
The homepage server device according to the invention described in claim 4 (hereinafter referred to as “server device of claim 4” as appropriate) is provided with the basic configuration of the server device of claim 3, and the parts are It includes a display that prompts purchase in conjunction with the search keyword.

  According to the server device of claim 4, in addition to the operation and effect of the server device of claim 3, for example, if a catchphrase or a pattern that prompts purchase is used as a part and is inserted into a template, The sales promotion effect can be increased. For example, it is possible to effectively encourage the user to purchase food by putting the word “delicious!” On the homepage for the purpose of selling food, or putting a picture of a cooking example neatly arranged.

(Feature of the invention of claim 5)
A homepage providing method according to the invention described in claim 5 (hereinafter referred to as “provision method of claim 5” as appropriate) is a homepage providing method for providing a homepage from a homepage server device to a client device connected via a communication line. is there. Specifically, a template creation procedure for creating a template for prescribing a home page layout for a client device user to browse, a part creation procedure for creating a paste part for pasting to the template, and the template A template storage procedure for storing a plurality of types of templates created in the creation procedure in association with one or more predetermined setting keywords, and a plurality of types of parts created in the parts creation procedure. First, a parts storage procedure for storing the information in association with the search is included. Either template creation or part creation may be performed first, or both may be created alternately. In addition, it does not prevent you from modifying, deleting, or adding to the created templates and parts. In the storage as well as the creation, either the template storage procedure or the part storage procedure may be stored first, or both may be stored alternately. Further, a keyword reading procedure for reading a search keyword transmitted from a client device, and a template for searching for a template associated with the matching setting keyword when the search keyword read in the keyword reading procedure matches the setting keyword. When the search procedure matches the search keyword read in the keyword reading procedure and the set keyword, a parts search procedure for searching for one or more parts associated with the matched set keyword, and the template search procedure Insert the part searched in the part search procedure into the template searched in step 3 to create a home page and the home page created in the home page creation procedure to the class that sent the keyword. A homepage providing instructions provided via a communication line to the ant system and, are included in the providing method of claim 5.

  According to the providing method of claim 5, the same effect as that of the server device of claim 1 is realized. That is, according to the providing method of claim 5, a plurality of types of templates are created in the template creation procedure, and a plurality of types of parts are created in the part creation means. The created templates and parts are stored respectively. In the keyword reading procedure, a keyword (search keyword) included in the transmitted homepage transmission request signal is read. The search keyword is confirmed to match or not match with the set keyword associated with the stored template, and when matched, the template associated with the set keyword is searched. The stored parts are also searched by the same procedure as the template. Here, templates and parts related to the search keyword are available. Create a homepage by inserting parts into the same template. That is, it converts into HTML. This is the homepage creation procedure. The created home page (HTML) is provided in response to a provision request from the client device that has transmitted the search keyword. The home page (HTML) provided to the client device is used for browsing by the user, and thus the user can obtain information requested by the user. If templates and parts are designed according to user attributes, a homepage can be provided that matches the user attributes reflected in the search keywords. That is, since the home page is configured using templates and parts related to the search keyword, the attribute of the search keyword is reflected in the title, description, etc. of the landing page. This strongly urges the user (homepage viewer) to click on the title. By clicking, information requested by the user is provided with high probability.

(Characteristics of the invention described in claim 6)
In the homepage providing method according to the invention described in claim 6 (hereinafter, referred to as “providing method of claim 6” as appropriate), in addition to the providing method of claim 5, the homepage provided in the template search procedure and the parts search procedure. When the number of times of the predetermined intention display of the user of the client device performed for the user exceeds the predetermined number of times, the template and parts that are the targets of the intention display exceeding the predetermined number of times are compared with other templates and parts. Search with priority.

  According to the providing method of claim 6, the same function and effect as those of the server apparatus of claim 2 are realized. That is, according to the providing method of claim 6, in addition to the operational effect of the providing method of claim 5, information required by the user can be provided with higher probability. In other words, if a user repeatedly makes a predetermined intention expression on a home page that includes a specific template or part, the template or part is extremely appropriate for the search keyword related to the intention expression. It can be said that there is. In other words, it can be said that the home page accurately corresponds to the attribute of the user. For this reason, it is possible to provide information requested by the user with a higher probability by preferentially searching for templates and parts on which intention display is repeated.

(Feature of the invention of claim 7)
In the homepage providing method according to the invention described in claim 7 (hereinafter referred to as “provision method of claim 7” as appropriate), in addition to the providing method of claim 6, the homepage provides a product and / or service to the client device user. The user's predetermined intention indication includes an intention indication of purchase of the product and / or service, and the parts indicate the user's intention of purchase indication. It includes a purchase button for showing.

  According to the providing method of claim 7, the same effect as that of the server device of claim 3 is realized. That is, in addition to the operational effect of the providing method of claim 6, it is possible to provide a visual environment (eye catch) that makes it easy for a user who browses a homepage to decide to purchase goods and / or services. That is, according to the results of experiments conducted by the inventors and the rules of thumb, etc., for example, placing a purchase button near a character or figure indicating the characteristics of a product and / or service, etc., makes a purchase decision. Effective above. The display layout is designed in various ways, and the positions of characters or the like indicating features or the like differ depending on such design differences. If the arrangement of the purchase button is set by applying a rule based on an experimental result or the like to a display layout of a different design, it is possible to provide more effective information.

(Characteristics of the invention described in claim 8)
In the homepage providing method according to the invention described in claim 8 (hereinafter referred to as “provision method of claim 8” as appropriate), in addition to the providing method of claim 7, the part prompts purchase in conjunction with the search keyword. It is composed of things that include a display.

  According to the providing method of the eighth aspect, the same effect as that of the server device of the fourth aspect is realized. In other words, in addition to the operational effect of the providing method of claim 6, for example, if a tagline or a pattern that prompts purchase is used as a part and is inserted into a template, the created homepage has a higher sales promotion effect. be able to. For example, it is possible to effectively encourage the user to purchase food by putting the word “delicious!” On the homepage for the purpose of selling food, or putting a picture of a cooking example neatly arranged.

(Feature of the invention of claim 9)
The computer program according to the ninth aspect of the invention (hereinafter referred to as “the program of the ninth aspect” as appropriate) drives a homepage server device that provides a homepage to a client device connected via a communication line. It is a program. Specifically, a template creation process for creating a template for defining a home page layout for a client device user to browse, a parts creation process for creating a pasted part to be pasted on the template, and the template A template storage process for storing a plurality of types of templates created by the creation process in association with one or more predetermined setting keywords, and a plurality of types of parts created by the parts creation process. Storage processing that is stored in association with each other, a keyword reading process that reads a search keyword transmitted from the client device, and a search keyword that is read by the keyword reading process matches the set keyword. One or more parts associated with the matched setting keyword when the template search process for searching for the template associated with the set keyword matches the search keyword read by the keyword reading process and the set keyword. Parts search process to search for, homepage creation process to create a homepage by inserting the parts searched by the part search process into the template searched by the template search process, and the homepage created by the homepage creation process This program includes a homepage providing process provided via a communication line to a client device that has transmitted a keyword.

  According to the program of claim 9, the same effect as that of the server apparatus of claim 1 is realized. That is, according to the program of claim 9, a plurality of types of templates are created in the template creation process, and a plurality of types of parts are created in the part creation means. The created templates and parts are stored respectively. In the keyword reading process, a keyword (search keyword) included in the transmitted homepage transmission request signal is read. The search keyword is confirmed to match or not match with the set keyword associated with the stored template, and when matched, the template associated with the set keyword is searched. The stored parts are also searched by the same process as the template. Here, templates and parts related to the search keyword are available. Create a homepage by inserting parts into the same template. That is, it converts into HTML. This is the homepage creation process. The created home page (HTML) is provided in response to a provision request from the client device that has transmitted the search keyword. The home page (HTML) provided to the client device is used for browsing by the user, and thus the user can obtain information requested by the user. If templates and parts are designed according to user attributes, a homepage can be provided that matches the user attributes reflected in the search keywords. That is, since the home page is configured using templates and parts related to the search keyword, the attribute of the search keyword is reflected in the title, description, etc. of the landing page. This strongly urges the user (homepage viewer) to click on the title. By clicking, information requested by the user is provided with high probability.

(Features of the invention of claim 10)
In the computer program according to the invention of claim 10 (hereinafter referred to as “program of claim 10” as appropriate), in addition to the program of claim 9, the template search process and the parts search process are provided on the provided homepage. When the number of predetermined intentions displayed by the user of the client device for a client device exceeds a predetermined number of times, the template and parts that are the target of intention display exceeding the predetermined number of times are given priority over other templates and parts. And set to search.

  According to the program of claim 10, the same effect as that of the server apparatus of claim 2 is realized. That is, according to the program of claim 10, in addition to the function and effect of the program of claim 9, the information required by the user can be provided with higher probability. In other words, if a user repeatedly makes a predetermined intention expression on a home page that includes a specific template or part, the template or part is extremely appropriate for the search keyword related to the intention expression. It can be said that there is. In other words, it can be said that the home page accurately corresponds to the attribute of the user. For this reason, search for templates and parts with repeated intentions preferentially.

(Characteristic of the invention of claim 11)
An electronic computer program according to the invention described in claim 11 (hereinafter referred to as “program of claim 11” as appropriate), in addition to the program of claim 10, the home page provides the client device user with goods and / or services. The user's predetermined intention indication includes a purchase intention indication for the product and / or service, and the parts indicate the user's intention to purchase. Including a purchase button.

  According to the program of the eleventh aspect, the same effect as that of the server apparatus of the third aspect is realized. That is, in addition to the operational effect of the program of claim 10, it is possible to provide a visual environment (eye catch) that makes it easy for a user who browses a home page to decide on the purchase of goods and / or services. That is, according to the results of experiments conducted by the inventors and the rules of thumb, etc., for example, placing a purchase button near a character or figure indicating the characteristics of a product and / or service, etc., makes a purchase decision. Effective above. The display layout is designed in various ways, and the positions of characters or the like indicating features or the like differ depending on such design differences. If the arrangement of the purchase button is set by applying a rule based on an experimental result or the like to a display layout of a different design, it is possible to provide more effective information.

(Feature of the invention of claim 12)
The computer program according to the invention of claim 12 (hereinafter referred to as “program of claim 12” as appropriate), in addition to the program of claim 11, the part displays a prompt to purchase in conjunction with the search keyword. Is included.

  According to the program of the twelfth aspect, the same effect as that of the server apparatus of the fourth aspect is realized. In other words, in addition to the operational effects of the program of claim 11, for example, if a catchphrase or design that encourages purchase is used as a part and is inserted into a template, the created homepage will have a higher sales promotion effect. Can do. For example, it is possible to effectively encourage the user to purchase food by putting the word “delicious!” On the homepage for the purpose of selling food, or putting a picture of a cooking example neatly arranged.

  According to the homepage server device, the homepage providing method, and the computer program according to the present invention, a user who has viewed a screen on which a title or the like that matches the input search keyword is desired to browse without hesitation. A homepage can be provided.

  Embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a schematic configuration diagram illustrating an installation example of a homepage server device. FIG. 2 is a block diagram illustrating the structure of the homepage server device and the client device. FIG. 3 is a schematic diagram of a landing page. FIG. 4 is a schematic diagram of a template group and a part group. FIG. 5 is a schematic diagram of a template with parts. FIG. 6 is a flowchart showing the operations of the homepage server device and the client device.

(Homepage server installation example)
An installation example of the homepage server apparatus will be described with reference to FIG. The homepage server apparatus 1 (hereinafter simply referred to as “server apparatus 1”) is connected to a client apparatus 3 capable of mutual communication via a communication line 101. As the communication line 101, a line such as a telephone line or a LAN (Local Area Network) can be appropriately employed, but in this embodiment, it is connected to the Internet in consideration of versatility. For this reason, the server apparatus 1 and the client apparatus 3 are configured to process as a WWW (World Wide Web) server and client. In the present embodiment, the server apparatus 1 is composed of a single computer, but may be composed of a plurality of computers capable of mutual communication as necessary. In this embodiment, for ease of explanation, the number of client device users (hereinafter simply referred to as “users”) is one, but in general, a plurality of client devices are installed by a plurality of users.

(Homepage server device structure)
The structure of the server device 1 will be described with reference to FIGS. The server device 1 is an information processing device basically configured by a general-purpose computer (server, workstation, etc.), and is operated by a site operator who publishes a home page. The server device 1 includes a template creation unit 11 that processes as a template creation unit, a part creation unit 13 that processes as a part creation unit, a template search unit 15 that processes as a template search unit, and a part search unit that processes as a part search unit. 17, a keyword reading unit 18 to be processed as a keyword reading unit, a transmission / reception unit (homepage providing unit) 19 to be processed as a home page providing unit, a template storage unit 21 to be processed as a template storage unit, and a part to be processed as a parts storage unit A storage unit 23 and a homepage creation unit 29 for processing as homepage creation means are provided. Reference numeral 25 indicates a program storage unit, reference numeral 27 indicates a control unit, reference numeral 31 indicates an input unit including a keyboard and a mouse for inputting various information, and reference numeral 33 indicates a display unit including a liquid crystal screen. Yes.

  The template creation unit 11 has a process for creating a template. Specifically, a template is created based on various data input from the input unit 31. The template defines the layout of a home page for the user to browse. A typical example of this template is indicated by reference numeral 51 in the left column of FIG. A plurality of templates 51 having different layouts are created and stored in the template storage unit 21. Each stored template 51 is associated with a set keyword, which will be described later, and can be searched for a keyword. The search is performed by the template search unit 15. As will be described later, the template 51 is provided with a frame for fitting parts. The parts creation unit 13 has a process of creating parts for fitting into the template 51. Specifically, a part is created based on various data input from the input unit 31. This point is common to the template 51 described above. What is indicated by reference numeral 55 in the right column of FIG. 4 is a typical example of this part. A plurality of types of parts 55 having different expression contents and display methods are created and stored in the parts storage unit 23. Each stored part 55 is associated with a set keyword, which will be described later, so that a keyword search can be performed. The search is performed by the parts search unit 17.

  The homepage creation unit 29 has a process of creating a homepage by fitting the parts 55 obtained by the search into the template 51 obtained by the search, specifically, converting the HTML into HTML. In FIG. 5, what is indicated by reference numeral 51 'is a typical example of the created home page. The created home page is provided via the transmission / reception unit 19 which is a home page providing means after waiting for a provision request from the client device 3.

  The control unit 27 is composed of a CPU, a RAM, and the like. The control unit 27 performs control of each unit of the server device 1, data transfer, various calculations, temporary storage of data, and the like according to a program stored in the program storage unit 25. Specifically, the control unit 27 executes creation of a homepage described later according to a program recorded in the program storage unit 25.

  The program storage unit 25 stores various programs and data to be executed by the control unit 27. Such programs include, for example, a template creation process for creating a template for defining a home page layout for a client device user to browse, a part creation process for creating a paste part for pasting to a template, etc. There are programs for causing the apparatus 1 to execute. Examples of recording media that can be used as the program storage unit 25 include optical, magnetic, and electrical recording such as a floppy (registered trademark) disk, hard disk, CD-ROM, DVD-ROM, MO, and PC card. There is a medium. Further, the program stored in the program storage unit 25 can be distributed via the communication line (Internet) 101.

(Client device structure)
Reference is made to FIGS. The client device 3 is configured by a general-purpose computer such as a notebook personal computer, for example, and is provided with a transmission / reception unit 61, an input unit 63, and a display unit 65. The transmission / reception unit 61 has processing for making a request for providing a home page provided by the server device 1 and receiving the provided home page via the communication line 101. The received home page is displayed on the display unit 65. The input unit 63 has a function of inputting keywords, various information, and the like, for example, when searching a home page. The homepage provision request is made by first performing a keyword search using a search engine and, as a result, clicking on the title portion of the landing page displayed on the display unit 65.

(Operation procedure of homepage server device)
The operation procedure of the server device 1 and the client device 3 will be described with reference to FIGS. In the explanation, the following points are assumed. First, it is assumed that a plurality of types of templates created in a computer (not shown) are stored in the template storage unit 21 and a plurality of types of parts are stored in the parts storage unit 23, respectively. Next, it is assumed that only one client device 3 is connected.

  The description will be continued mainly with reference to the flowchart shown in FIG. First, a user of the client device 3 starts up a search engine site (not shown) on the client device 3 and performs keyword search in the site. Here, as an example, it is assumed that a search is performed using two words “travel” and “hot spring”. A signal related to the keyword search is transmitted to the server device 1 via the search engine (S1). The server device 1 that has received the signal reads the search keywords “travel” and “hot spring” from the signal (S31). The keyword reading unit 18 reads the search keyword. The read search keywords are used when the template search unit 15 and the parts search unit 17 search the template storage unit 21 and the part storage unit 23, respectively (S33, S35). As a result of this search, a template 51 (see FIG. 4) associated with the set keyword that matches the search keyword is extracted. A part 53 related to the eye catcher corresponding to the search keyword, a part 55 related to the content such as an image, and a part (button) 57 related to an application button for causing the user to perform intention display and the like are also extracted together ( S35, S37).

  As illustrated in the left column of FIG. 4, the extracted template 51 is provided with a large number of fitting frames 52,... Having different sizes and shapes indicated by broken lines. The layout including the size and shape of the fitting frames 52,... Is different for each of the plurality of templates 51,. This is to make it possible to create a homepage with variations in layout. Further, as illustrated in the right column of FIG. 4, the extracted parts include parts (parts group) related to various eye catchers indicated by reference numeral 53, parts (parts group) related to various contents indicated by reference numeral 55, Reference numeral 57 indicates a part (part group) related to the button. The part creation unit 13 (see FIG. 2) is associated with the search keyword (that is, “travel” and “hot spring”) read from the template 51 stored in the above procedure, that is, the search keyword. The parts 51, 55, and 57 that are also determined to be optimal are fitted into the template 51 that is determined to be optimal, and the part-attached template 51 illustrated in FIG. 5 is created (S39).

  The part-attached template 51 created in S39 is converted into HTML and transmitted to the client device 3 via the search engine (S41). Here, what is converted into HTML is called a homepage 51 ′ in order to distinguish it from the part-attached template 51. As shown in FIG. 3, the home page 51 'transmitted to the client device 3 has its title 73 and description 75 displayed as a list on the landing page 71 (S3). This landing page 71 is a list of results of keyword search performed by the user. The title 73 includes words (not shown, for example, “effective for rheumatism” and “rock bath”) that are deeply related to the search keywords (“travel” and “hot spring”) used by the user, Words with attractive power that you can click without hesitation are displayed. These phrases are the eye catchers included in the parts group 53, 55, 57 described above. That is, by incorporating in the parts group 53, 55, 57 an attractive phrase in relation to the search keyword, the title 73 of the homepage 51 ′ displayed on the landing page 71 is given to the user. Click with high probability. In addition, since the layout and parts (words, etc.) of the homepage 51 ′ can be appropriately changed depending on the types and combinations of the search keywords, it is possible to deal with any user attribute without reducing the probability of clicking. In other words, it is possible to respond to various requests of the user, and in any case, it is possible to make a strong appeal for drawing the user into his home page 51 '. For example, if the term “overseas” is used as a search keyword instead of “hot spring” in the above example, a homepage 51 ′ having a rich exotic feeling and attractiveness, unlike the homepage 51 ′ related to “hot spring”, is used. Can be provided.

  Here, when the user clicks on the title related to the self-homepage 51 ′ displayed on the landing page 71, the client apparatus 3 transmits an image supply signal (S4). The transmitted image request signal reaches the server apparatus 1 via the search engine. The server device 1 that has received the image request signal transmits the home page 51 ′ converted into HTML to the client device 3 (S 43). The client device 3 that has received the transmitted homepage 51 'displays the homepage 51' on the display unit 65 (S5). The displayed home page 51 ′ includes an application button 57 (“Click here for a limited time plan” “Click here for reservation”) along with various eye catchers and contents. Here, when the user clicks the application button 57, an application request signal is transmitted to the server device 1 (S6, S7). The server device 1 that has received the application request signal transmits an application acceptance signal to the client device 3 (S45), and accumulates and saves the application clicks (S47). The client device 3 that has received the application acceptance signal displays on the display section that the application has been accepted (S9). On the other hand, when the user leaves the homepage 51 'without clicking the application button 57 in S6, this program ends.

  Returning to the operation of the server device 1. In S49, when the total number of clicks on the application button exceeds a predetermined number of times, the layout (hereinafter referred to as “specific layout”) of the homepage 51 ′ (the template with parts 51) that has achieved the number of times is exceeded. Then, the search keyword (hereinafter referred to as “specific keyword”) that has exceeded the number of times is associated (S49, S51). From the next time, when the search keyword is used, the home page 51 ′ related to the specific layout is provided. This is because the number of clicks in the past is conspicuously large, and it can be assumed that the layout having a high customer attraction for the specific keyword is the above-described specific layout. However, since the user's attributes, preferences, and the like change with the passage of time, it is preferable that a specific layout once selected is reviewed at predetermined intervals and appropriately corrected.

It is a schematic block diagram which shows the example of installation of a homepage server apparatus. It is a block diagram which shows the structure of a homepage server apparatus and a client apparatus. It is the schematic of a landing page. It is the schematic of a template group and parts group. It is the schematic of a template with parts. It is a flowchart which shows operation | movement of a homepage server apparatus and a client apparatus.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Homepage server apparatus 3 Client apparatus 11 Template creation part 13 Parts creation part 15 Template search part 17 Parts search part 19 Transmission / reception part 21 Template memory | storage part 23 Parts memory | storage part 25 Program memory | storage part 27 Control part 29 Homepage creation part 31 Input part 33 Display Part 51 Template 51 'Homepage 53, 55, 57 Parts

Claims (12)

In a homepage server device that provides a homepage to a client device connected via a communication line,
A template creation means for creating a template for prescribing a homepage layout for a client device user to browse;
Parts creation means for creating parts to be fitted into the template;
A template storage means for storing a plurality of types of templates created by the template creation means in association with one or more predetermined setting keywords;
Parts storage means for storing a plurality of types of parts created by the parts creation means in association with the set keyword so as to be searchable;
A keyword reading means for reading the search keyword transmitted from the client device;
A template search unit that searches the template storage unit for a template associated with the matched set keyword when the search keyword read by the keyword reading unit matches the set keyword;
When the search keyword read by the keyword reading means and the set keyword match, a parts search means for searching from the parts storage means for one or more parts associated with the matched set keyword;
A homepage creation means for creating a homepage by fitting the part searched by the parts search means into the template searched by the template search means;
A homepage server apparatus comprising: a homepage providing means for providing a homepage created by the homepage creation means to a client device that has transmitted the search keyword via a communication line. When the template search means and the parts search means exceed the predetermined number of times of the predetermined intention display of the user of the client device performed on the provided homepage, 2. The homepage server apparatus according to claim 1, wherein the retrieved template and part are searched with priority over other templates and parts. The homepage includes content that prompts the client device user to purchase goods and / or services,
The predetermined intention of the user includes an intention of purchasing the product and / or service,
The homepage server apparatus according to claim 2, wherein the part includes a purchase button for indicating a user's intention to purchase. The homepage server apparatus according to claim 3, wherein the parts include a display that prompts purchase in conjunction with the search keyword. In a homepage providing method for providing a homepage from a homepage server device to a client device connected via a communication line,
A template creation procedure for creating a template for defining a home page layout for a client device user to browse;
Part creation procedure to create a part to be pasted to the template,
A template storage procedure for storing a plurality of types of templates created in the template creation procedure in association with one or more predetermined setting keywords, so as to be searchable;
A part storage procedure for storing a plurality of types of parts created in the part creation procedure in association with the set keyword so as to be searchable,
A keyword reading procedure for reading a search keyword transmitted from a client device;
A template search procedure for searching for a template associated with the matched set keyword when the search keyword read in the keyword load procedure matches the set keyword,
A part search procedure for searching for one or more parts associated with the matched set keyword when the search keyword read in the keyword read procedure matches the set keyword;
A homepage creation procedure for creating a homepage by inserting the part searched in the part search procedure into the template searched in the template search procedure,
A homepage providing method comprising: a homepage providing procedure for providing a homepage created by the homepage creation procedure in response to a provision request from a client device that has transmitted the search keyword. In the template search procedure and the parts search procedure, when the number of times of predetermined intention display of the user of the client device performed on the provided home page exceeds a predetermined number of times, the intention display target exceeding the predetermined number of times 6. The homepage providing method according to claim 5, wherein the retrieved templates and parts are searched with priority over other templates and parts. The homepage includes content that prompts the client device user to purchase goods and / or services,
The predetermined intention of the user includes an intention of purchasing the product and / or service,
The homepage providing method according to claim 6, wherein the part includes a purchase button for indicating a user's intention to purchase. The homepage providing method according to claim 7, wherein the part includes a display prompting purchase in conjunction with the search keyword. In a computer program for driving a homepage server device that provides a homepage to a client device connected via a communication line,
A template creation process for creating a template for defining a home page layout for a client device user to browse;
Part creation processing to create a part to be pasted to the template,
A template storage process for storing a plurality of types of templates created by the template creation process in association with one or more predetermined setting keywords so as to be searchable;
A part storage process for storing a plurality of types of parts created by the part creation process in association with the set keyword so as to be searchable;
A keyword reading process for reading a search keyword transmitted from a client device;
A template search process for searching for a template associated with the matched set keyword when the search keyword read by the keyword read process matches the set keyword;
A part search process for searching for one or more parts associated with the matched set keyword when the search keyword read by the keyword read process matches the set keyword;
A homepage creation process for creating a homepage by inserting the parts searched by the parts search process into the template searched by the template search process;
An electronic computer program, comprising: a homepage providing process for providing a homepage created by the homepage creation process in response to a provision request from a client device that has transmitted the search keyword. When the template search process and the parts search process are performed on the provided homepage and the number of times of predetermined intention display of the user of the client device exceeds a predetermined number of times, 10. The computer program according to claim 9, wherein the set template and part are set to be searched with priority over other templates and parts. The homepage includes content that prompts the client device user to purchase goods and / or services,
The predetermined intention of the user includes an intention of purchasing the product and / or service,
The computer program according to claim 10, wherein the part includes a purchase button for indicating a user's intention to purchase. The computer program according to claim 11, wherein the part includes a display prompting purchase in conjunction with the search keyword.

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