JP2007238159A - Beverage container wrapping material - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a beverage container wrapping material capable of giving an advertisement corresponding to a purchaser, not generating any uncomfortable feeling due to dew formation and further capable of reducing a troublesome work of a clerk and the like. <P>SOLUTION: This beverage container wrapping material 1 is made of a substantial rectangular shaped sheet material in which a length substantially coinciding with a peripheral length at a peripheral surface of a beverage container C is applied as a long side and a shorter length than a height of the beverage container C is applied as a short side, and comprises a display layer 2 having an advertisement display region with the advertisement printed thereon, applied with adhesive agent over an entire rear surface and having a first adhering region and a second adhering region divided into a long side direction, a first peeling sheet 5 adhered to the second adhering region of the display layer 2 in such a way that it can be peeled off, and a backing layer 3 that is a rectangular member having a resilient force in a thickness direction and a long side of the same size as that of the display layer 2 and overlapped on the first adhering region under a state in which one short side end is aligned with an interface line between the first adhering region and the second adhering region. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a beverage container packaging material, and more particularly to a beverage container packaging material for packaging a peripheral surface of a beverage container.

  Conventionally, when retail sales of canned beverages and beverages in plastic containers (hereinafter referred to as canned beverages, etc.) at retail stores such as convenience stores, buyers take out canned beverages from refrigerators and incubators themselves. The sales method of carrying with the checkout shop and purchasing is adopted.

  By the way, wrapping paper shows that payment has been completed and protects the product. Its main function is to use it as a medium to convey product and company information. In general, the contents are displayed. Specifically, there may be a packaging method in which a wrapping paper is adhered to the peripheral surface of a beverage container with an adhesive tape or the like.

  Note that the above-described prior art is a general matter that is naturally understood by those skilled in the art, and the applicant is not particularly aware of any literature suitable for specifying the prior art.

  However, the method of adhering the wrapping paper to the peripheral surface of the beverage container with an adhesive tape or the like has a small area as a display area for advertisements and the like, and grips the beverage container, although the labor of the material and the clerk increases. At times, the wrapping paper was peeled off or torn, which reminded me of the anxiety that the beverage container slipped, so it was not possible to give a positive impression to the purchaser.

  Further, the wrapping paper is infiltrated by dew condensation, which may cause damage or deformation of the wrapping paper, and may cause discomfort to the purchaser. More specifically, when a canned beverage or the like that has been kept cold is taken out of the refrigerated case and exposed to the outside air, condensation often occurs because the temperature of the container surface is lower than the dew point temperature of the outside air. Especially in the summer, dew condensation occurs in most cases because the temperature difference between the beverage container surface and the outside air temperature is large and the relative humidity is high. In addition, when a thin wrapping paper is wrapped around the peripheral surface of a beverage container, the peripheral surface does not come into direct contact with the outside air, so a slight heat retention effect can be generated by the thermal resistance of the wrapping paper. Is extremely thin, so that condensation gradually occurs between the surface of the beverage container and the wrapping paper or on the surface of the wrapping paper. As a result, the wrapping paper is infiltrated, causing damage or deformation of the wrapping paper.

  In addition, in recent years, the recycling of beverage containers after use has permeated extensively. Therefore, when the wrapping paper is directly adhered using adhesive tape or adhesive, it is necessary to remove it when the beverage container is discarded. , It will be an extra effort. In other words, this effort is a loss of convenience, which is one of the main advantages of canned beverages and the like. In addition, if wrapping paper is adhered to the peripheral surface of the beverage container, the product name, description of the content, notes by the manufacturer / seller, advertisements, etc. displayed on the peripheral surface of the container will not be visible. However, when confirming this information, the wrapping paper had to be purposely removed, and the usability was even worse.

  When purchasing only one canned beverage or the like, it is also possible to indicate that the payment has been completed by attaching a tape with a store name or the like. However, according to this, since the area that can be used as a display area is extremely small, it is difficult to display advertisements and the like, and it cannot be effectively used as an advertising medium.

  Recently, there are also canned beverages and the like in which advertisements are directly printed on the peripheral surface of the beverage container. Specifically, in addition to displaying the product name and information related to the product, advertising that is completely unrelated to the product is printed, so that people who purchase canned beverages, etc. are advertised unrelated to the beverage. Is what you do. According to this, since the advertisement is directly printed on the peripheral surface of the beverage container, it is possible to advertise without requiring the labor of a store clerk or the like. In addition, by printing an advertisement in the beverage container in advance, it is possible to obtain an advertisement income and to increase purchase motivation to some extent by the advertisement. However, according to this, since the advertisement is printed in advance on the beverage container, even if there is an opportunity for face-to-face sales, it is not possible to provide a plurality of advertisements according to each purchaser, and the effect of the advertisement is increased. It was halved.

  Therefore, in view of the above circumstances, the present invention can provide an advertisement according to the purchaser, does not cause discomfort due to condensation, and can reduce the labor of a store clerk and the like. Is intended to provide.

The beverage container packaging material according to the present invention has a length that is substantially the same as the length in the circumferential direction on the circumferential surface of the beverage container that is the packaging object, and is shorter than the height of the beverage container or the height thereof. The first is divided into the long side direction and has an advertisement display area on which the advertisement is printed on the front surface, and an adhesive is applied to the entire back surface. A display layer having an adhesive region and a second adhesive region;
A first release paper that is releasably attached to the second adhesive region of the display layer;
Has an elastic force in the thickness direction, has a long side having the same length as the display layer, and a short side having the same length as the short side of the display layer or a shorter side than the short side of the display layer It is a rectangular member, and includes a backing layer superimposed on the first adhesive region in a state where one short side end is aligned with the boundary line of the first adhesive region and the second adhesive region. '' It is characterized by that.

  Here, the “beverage container” may be a cylindrical container having the same diameter from the upper end to the lower end, or a container having a reverse funnel-shaped mouth portion on the upper side. Further, the cross-sectional shape of the container may be circular or polygonal. Moreover, the material of the beverage container is not particularly limited. In addition, “the length shorter than the height of the beverage container” means, for example, a length in which the lip contacting the drinking mouth does not touch the upper end of the beverage container packaging material when the beverage container packaging material is wound around the beverage container. Can be illustrated. The “advertisement display area” may be provided over the entire surface of the display layer, or may be provided partially. Further, the “first adhesive region” and the “second adhesive region” may be bisected so as to have the same size, but are divided so that one of the areas is larger than the other area. It may be. Furthermore, the “boundary line between the first adhesive region and the second adhesive region” is a line for partitioning the first adhesive region and the second adhesive region. The position of the boundary line may be recognized by printing on the back surface of the display layer, or the edge of the first release paper may be recognized as a mark.

  According to the present invention, the display layer and the backing layer whose long sides are the same length are stacked. In particular, when the backing layer is bonded to the back surface of the display layer via an adhesive, one short side end is aligned with the boundary line between the first adhesive region and the second adhesive region of the display layer, Superposed on the first adhesive region. For this reason, the other short side end of the backing layer is in a state of protruding from the end of the display layer (end on the first adhesion region side). In other words, a portion that is not covered with the display layer, that is, a portion that is exposed when viewed from the surface side, is formed on the end side of the backing layer. Moreover, the edge part on the opposite side of the part is provided in the state which the display layer with which the 1st release paper was affixed was extended from the backing layer.

  When packaging the beverage container packaging material in the beverage container, the backing layer and the display layer are wound around the peripheral surface of the beverage container with the advertisement display area of the display layer as the surface. In particular, winding is started from a portion where the backing layer is exposed, and is wound to the end portion of the extended display layer. At this time, since the length of the long side of the display layer and the backing layer substantially coincides with the circumferential length of the beverage container, the end portion of the display layer extended from the backing layer is exposed to the backing layer. The overlapping, backing layer and display layer are both formed in a cylindrical shape. In other words, it is possible to hold the backing layer and the display layer around the peripheral surface of the beverage container by peeling off the first release paper and bonding the end of the backing layer and the end of the display layer. become.

  In this state, since neither the backing layer nor the display layer is bonded to the beverage container, if a force is applied to displace the beverage container packaging material in the height direction of the beverage container, the beverage container packaging material is It can be removed from the container. That is, the beverage container and the beverage container packaging material can be easily separated.

  Further, since the backing layers or the display layers do not overlap each other, the thickness of the beverage container packaging material becomes uniform over the entire circumference of the beverage container, and it can be wound without causing a step. Therefore, the grip feeling is good and it can be used comfortably. In addition, since one end side and the other end side of the display layer are abutted, for example, even when an advertisement is printed on the entire surface, it is not conscious that the advertisement is interrupted by the start end or the end of the display layer, and the entire circumference It becomes possible to provide a continuous advertisement throughout.

  In addition, since the backing layer has elasticity in the thickness direction, when the beverage container packaging material is stretched and wound while being pressed against the peripheral surface of the beverage container, the backing layer is deformed in the thickness direction and is applied to the peripheral surface of the beverage container. It will be in close contact. Therefore, the frictional force between the backing layer and the beverage container increases, and the beverage container is difficult to slide down.

  Moreover, since a drink container packaging material has a two-layer structure which consists of a display layer and a back layer, it becomes difficult to produce dew condensation by the heat insulation effect. Even when condensation occurs, the durability can be improved as compared with a single sheet of wrapping paper.

  In the beverage container packaging material of the present invention, “the backing layer is formed by laminating foam material or corrugated paper and planar paper, and has a void inside”. Here, as the “backing layer”, single-sided cardboard can be exemplified.

  According to this, since there is a void inside the backing layer, it has higher elasticity with respect to pressing in the thickness direction. In particular, corrugated paper has rigidity in the waveform amplitude direction and flexibility in the waveform traveling direction, so that it can be easily formed into a cylindrical shape by bending. At the same time, when pressed against a substantially cylindrical beverage container, the peripheral surface of the beverage container is easy to adjust and can be wound tightly.

  As described above, since the beverage container packaging material is configured to include the backing layer and the display layer, the heat insulating effect is enhanced, and discomfort due to the occurrence of condensation can be prevented. Moreover, the frictional resistance with respect to a drink container becomes large with a backing layer, and it can suppress sliding of a drink container. Furthermore, since the backing layer and the display layer are formed in a cylindrical shape simply by overlapping the end portion of the display layer extended from the backing layer with the exposed backing layer, the beverage container is not required for a store clerk or the like. The packaging material can be wrapped around the beverage container. In particular, since no labor is required, at the time of face-to-face sales, it is possible to select a beverage container packaging material on which an advertisement suitable for the purchaser is printed and easily wrap it on the spot.

  Hereinafter, a beverage container packaging material according to an embodiment of the present invention will be described with reference to FIGS. 1 to 3. FIG. 1 is a schematic configuration diagram showing a configuration of a beverage container packaging material according to an embodiment of the present invention, in which (a) is a plan view, (b) is a bottom view, and (c) is a right side view. FIG. 2 is an explanatory view showing the use state of the beverage container packaging material. FIG. 3 is an explanatory diagram showing an outline of a method for advertising using a beverage container packaging material.

  As shown in FIG. 1, a beverage container packaging material 1 includes a display layer 2 and a backing layer 3 that are attached to each other. The display layer 2 is formed of, for example, mirror-coated tack paper, and has a long side that is substantially equal to the length in the circumferential direction of the peripheral surface of the beverage container C (see FIG. 2) that is a packaging object. It is made of a substantially rectangular sheet material having a shorter side than the height of the container C. An advertisement display area 31 on which advertisements are printed is formed on the surface of the display layer 2. A weakly viscous adhesive is applied over the entire back surface of the display layer 2, and the long side direction of the back surface is divided into a first adhesive region 10 and a second adhesive region 11. The first adhesive region 10 is a portion where the backing layer 3 is overlapped, and most of the first adhesive region 10 except for one end side of the back surface of the display layer 2 is this region. On the other hand, the 2nd adhesion area | region 11 is a part corresponded to the one end side of the back surface of the display layer 2, and the 1st release paper 5 is stuck to this area | region so that peeling is possible.

  On the other hand, the backing layer 3 is a rectangular member having elasticity in the thickness direction and having a long side and a short side having the same length as the display layer 2. In addition, the backing layer 3 of this example is formed of a so-called single-sided cardboard having a thickness of about 0.8 to 1.8 mm, and the one-side surface is a smooth surface and the back surface is a corrugated surface. Further, the backing layer 3 is bonded to the first bonding region 10 with one short side end aligned with the boundary line between the first bonding region 10 and the second bonding region 11.

  That is, the other short side end of the backing layer 3 is in a state of protruding from the end of the display layer 2 (end on the first adhesive region 10 side). A portion that is not covered with the display layer 2, that is, a portion that is exposed when viewed from the surface side, is formed. Although details will be described later, when the beverage container packaging material 1 is wrapped around the beverage container C, the display layer 2 is attached to the exposed portion. Called. Further, the display layer 2 with the first release paper 5 attached is formed in a state where the display layer 2 is extended from the backing layer 3 at the opposite end of the portion. In addition, this part is called the bonding part 4 in this example, since it is bonded together to the pasting space 6 when the beverage container packaging material 1 is wound around the beverage container C.

  Further, a band-shaped bottom surface holding band 7 is formed to extend downward at the center of the long side on the bottom side of the display layer 2. On the back surface of the bottom surface holding band 7, a bottom surface bonding portion 7a to which a weakly viscous adhesive is applied over the entire surface is provided. A second release paper 8 that covers the end side of the bottom surface holding band portion 7 and a protective paper 9 that covers the other portions are attached to the bottom surface bonding portion 7a.

  Next, the usage method of the beverage container packaging material 1 is demonstrated based on FIG. The beverage container packaging material 1 of this example is distributed and stored in a retail store (for example, a convenience store) in a state of being developed in a flat plate shape. When used for packaging a beverage container C, one beverage container packaging material 1 on which an advertisement suitable for the purchaser is printed is selected, and the lower edge of the beverage container packaging material 1 is on the bottom edge of the beverage container C. The vicinity of the pasting space 6 is brought into contact with the peripheral surface of the beverage container C so as to be positioned. Then, the remaining portion of the beverage container packaging material 1 is wound around the peripheral surface of the beverage container C while supporting the vicinity of the pasting space 6 with a finger. And after winding over substantially all the circumference | surroundings of the drink container C, the 1st protective paper 5 is peeled and the bonding part 4 is piled up on the pasting space 6. FIG. Then, the glued portion 4a is adhered to the pasting space 6, and the display layer 2 and the backing layer 3 are each held in a cylindrical shape.

  Thereafter, the second release paper 8 is peeled off, the bottom surface holding band 7 is bent so as to straddle the bottom surface of the beverage container C in the radial direction, and the pasting portion 7 a is attached in the vicinity of the pasting space 6. Thereby, the bottom opening of the beverage container packaging material 1 having a substantially cylindrical shape is closed by the bottom surface holding band 7, and the beverage container C can be prevented from sliding down.

  The corrugated surface of the backing layer 3 of this example is not easily bent in the amplitude direction of the waveform and maintains rigidity, whereas it is easily bent flexibly in the traveling direction of the waveform, so that a cylindrical shape can be easily formed. It is. Moreover, since it has elasticity when pressed in the thickness direction, it can be easily adhered to the peripheral surface of the beverage container C, and the force for pressing or stretching the beverage container packaging material 1 against the beverage container C during packaging can be reduced. It is possible to package more quickly and tightly.

  Next, a method for performing an advertising activity using the beverage container packaging material 1 will be described with reference to FIGS. The advertisement ordering company 21 who desires advertisement distribution orders the manufacture and distribution of the packaging material 1 such as canned beverages with advertisement from the advertisement manufacturer 23 directly or via the advertisement agency 22 or the like. Upon receipt of the order, the advertisement manufacturer 23 manufactures the beverage container packaging material 1 on which the advertisement corresponding to the order is printed, and delivers it to the retail store 24 such as a convenience store. The retail store 24 wraps the beverage container C with the beverage container packaging material 1 at the time of payment when selling canned beverages or the like that are kept cold or warm.

  An advertisement display area 31 and a plurality of planned coupon areas 32 are formed on the surface of the display layer 2 of the beverage container packaging material 1. Here, the entire surface of the display layer 2 is allocated to the advertisement display area 31, but in the advertisement display area 31, a place that does not disturb advertisement transmission information and aesthetic value, that is, a character or an image The coupon planned area 32 is formed using a room such as a gap. In particular, at least two coupon planned areas 32 are formed. In addition, the coupon planned area 32 is substantially square, has a smaller area than the advertisement displayed in the advertisement display area 31, and has the same color or the same color as the boundary part of the adjacent advertisement display area 31. It is printed with a pattern and is visually inconspicuous. By the way, the coupon 33 is printed in any one of the planned coupon areas 32. That is, since a plurality of coupon planned areas 32 are formed, the number of coupons 33 is only one, so that a coupon planned area 32 on which the coupons 33 are printed and a coupon scheduled area 32 without coupons are formed. The Rukoto. The same number of coupons as the number of planned coupon areas 32 formed in one beverage container packaging material 1 is prepared as the derivative form of the advertisement printing plate in the beverage container packaging material 1. However, a plurality of types of beverage container packaging materials 1 differing only in the position of the coupon 33 are manufactured. The shape and color of the coupon 33 will be described later.

  The type of the beverage container packaging material 1 delivered to the retail store 24 is not single. For example, the beverage container packaging material 1 on which an advertisement of an automobile manufacturer is printed and the beverage container packaging material 1 on which an advertisement of a cosmetic manufacturer is printed. Are distributed at the retail store 24, and various beverage container packaging materials 1 are prepared in parallel for distribution according to advertisements from a plurality of advertisement ordering companies 21.

  When the retail store 24 distributes the beverage container packaging material 1, the retail store 24 selects an advertisement according to the sex, age group, etc. of the purchaser P. Advertising selection criteria follow manuals such as selection criteria produced in advance by the advertising manufacturer 23. For example, even if advertisements for women's cosmetics for middle-aged and older women are distributed to purchasers who are considered to be high school students, the advertising effect is considered to be poor. In this case, it is desirable to distribute advertisements for new mobile phone services. By designating the advertisement to be distributed in advance according to the purchaser's needs for the advertisement, it is possible to enhance the advertising effect and to prevent the loss resulting from the waste associated with the inappropriate distribution of the advertisement.

Next, the coupon 33 will be described. The beverage container packaging material 1 is distributed as a package when selling canned beverages and the like. The beverage container packaging material 1 is used as a packaging for the beverage container C, and provides information such as an advertisement printed in the advertisement display area 31 of the display layer 2 to the purchaser P. In the advertisement display area 31, a coupon 33 is printed in a space such as a graphic image or a gap between characters, and further attracts the attention of the purchaser P who is interested in the advertisement.
Alternatively, the purchaser P knows that the coupon 33 is printed on the beverage container packaging material 1 based on information posted on the storefront of the retail store 24, magazine advertisement, and the like, and on the beverage container packaging sheet 1 The advertisement display area 31 is watched to search for the coupon 33.

  In any case, when the coupon 33 is used, the advertisement display area 31 is watched in order to search for the coupon 33. The coupon 33 is printed at any one of the plurality of planned coupon areas 32, and the place differs depending on the print version of the advertisement. Therefore, the coupon 33 is always printed at one specific place in the advertisement display area 31. Compared with the case where it is, it is necessary to carefully observe a wider range of the advertisement display area 31. That is, since it is necessary to view the advertisement as a whole in order to obtain the coupon 33, an effect of enhancing the advertising effect can be expected by providing a plurality of positions of the coupon 33.

  Each retail store 24 has a large number of postcards 25 for applying for prizes and can be distributed free of charge to purchasers P who wish to obtain it. The purchaser P who received the beverage container packaging material 1 cuts out the coupon 33 printed on the beverage container packaging material 1 and pastes it on the prize application postcard 25 and sends it to a predetermined destination such as the department in charge of the advertisement manufacturer 23. To do. At this time, the tendency of the personal information of the purchaser P who received the beverage container packaging material 1 can be investigated by requesting the address, name, age, etc. of the purchaser P in the prize application postcard 25. Thereby, the advertisement ordering company 21 can obtain a report of the survey result from the advertisement manufacturer 23 and use it for various corporate activities such as product planning and sales promotion planning.

  Furthermore, a plurality of patterns are prepared for the color and shape of the coupon 33, and the coupons 33 having different patterns are distributed according to the distribution time and purchased products. By distributing the beverage container packaging material 1 having a different pattern according to the conditions such as the time and the purchased product, it is possible to collect information on the tendency of the purchased product and the purchase time. For example, if you purchase a coffee beverage that contains milk and sugar, distribute the beverage container packaging material 1 printed with a red coupon 33, and if you buy black coffee that does not contain milk or sugar, you can use a blue beverage container packaging material. By investigating the coupon 33 according to the product, such as distributing 1 to the product, the relationship between the attribute of the purchaser P and the purchase tendency of the product is investigated in detail when the coupon is collected with the prize application postcard 25 Is possible.

  In addition, the number of coupons to be pasted in the application is not limited to one point, and by applying a predetermined number of sheets as the application conditions, consumers who collect the coupons 33 are encouraged to purchase canned beverages and the like. In addition, it can be expected that the advertisement effect is enhanced by distributing more advertisements to the coupon collectors. When a plurality of coupons 33 are collected, for example, the purchase frequency of a specific canned beverage or the like can be estimated when different patterns are used for each sales month. In this way, by combining the coupon 33 and the prize application postcard 25 with the beverage container packaging material 1, it is possible to obtain highly accurate information about the advertising effect.

  Regarding the color and shape of the coupon 33, a plurality of types of colors and shapes are prepared and combined in order to distinguish the above patterns. Not only the method of changing the color of the coupon 33 as described above, but also, for example, it is used for the design of the coupon 33 as a character having a specific animal or the like as a motif. There is one that distinguishes patterns.

  As described above, according to the beverage container packaging material 1 of the present example, since it is configured to include the backing layer 3 and the display layer 2, the heat insulating effect is enhanced and discomfort due to the occurrence of condensation can be prevented. it can. In addition, the backing layer 3 and the display layer 2 can be formed by simply overlaying the bonding portion 4 that is an end portion of the display layer 2 extended from the backing layer 3 on the pasting space 6 that is an exposed portion of the backing layer 2. Since it is formed in a cylindrical shape, it is possible to wrap the beverage container packaging material 1 around the beverage container C without requiring labor of a store clerk or the like. In particular, since no labor is required, at the time of face-to-face sales, the beverage container packaging material 1 on which an advertisement corresponding to the purchaser is printed can be easily mounted on the spot.

  Moreover, according to the beverage container packaging material 1 of this example, since the backing layer 3 and the display layer 2 are not adhered to the beverage container C, if the beverage container packaging material 1 is pulled out from below the beverage container C, It becomes possible to remove the beverage container packaging material 1 from the beverage container C. That is, the beverage container C and the beverage container packaging material 1 can be easily separated, and an extra effort for resource recycling is reduced.

  Moreover, according to the beverage container packaging material 1 of this example, since the backing layers 3 or the display layers 2 do not overlap each other, the thickness of the beverage container packaging material 1 is made uniform over the entire circumference of the beverage container C. At the same time, it can be wound without causing a step. Therefore, the grip feeling is good and it can be used comfortably. In addition, since one end side and the other end side of the display layer 2 are abutted with each other, for example, even when an advertisement is printed over the entire circumference, the continuity is not conscious of the advertisement being interrupted at the start end or the end. It becomes possible to provide advertisements with Moreover, since the display layers 2 do not overlap with each other, even if the advertisement display area 31 is provided on the entire surface of the display layer 2, the advertisement display area 31 can be completely exposed, and as a result, useless printing is performed. The increase in the cost due to can be suppressed.

  Moreover, according to the beverage container packaging material 1 of this example, since the backing layer 3 has elasticity in the thickness direction, the beverage container packaging material 1 is stretched and the beverage container is pressed against the peripheral surface of the beverage container C. When wrapped around C, the backing layer 3 is deformed in the thickness direction and is in close contact with the peripheral surface of the beverage container C. Therefore, the frictional force between the backing layer 3 and the beverage container C increases, and the beverage container C can be made difficult to slide down. In addition, since it is elastic, it can be expected to have an effect of being easily gripped because the surface is dented and slippery when gripped by hand or pinched with a fingertip during drinking or transportation. Moreover, since the backing layer 3 is formed of single-sided cardboard, it has an air layer and has an excellent heat insulating effect. That is, it becomes possible to use the beverage container packaging material 1 as a heat insulating material.

  Furthermore, according to the beverage container packaging material 1 of this example, since the dimension of the short side of the beverage container packaging material 1 is shorter than the height of the beverage container C, it is directly from the drinking mouth formed on the upper surface of the beverage container C. Even when drinking, it is possible to prevent the lips from touching the beverage container packaging material 1.

  The present invention has been described with reference to a preferred embodiment. However, the present invention is not limited to the above-described embodiment, and various modifications can be made without departing from the spirit of the present invention as described below. Improvements and design changes are possible.

  In the beverage container packaging material 1 of the above embodiment, the display layer 2 is made of a mirror-coated tack paper. However, the display layer 2 may be changed depending on the content of the advertisement, cost effectiveness, or the like. That is, high-quality paper, synthetic paper, Japanese paper, or the like may be used instead of the mirror-coated paper. Moreover, it is not limited to paper, but may be a plastic film, a fiber such as cotton cloth, or the like. Further, the display layer 2 may be composed of two or more sheets of paper, a synthetic resin sheet, or the like, instead of being composed of a single sheet of paper.

  Moreover, in the beverage container packaging material 1 of the said embodiment, although what used the single-sided cardboard as a material of the backing layer 3, the cardboard etc. may be used instead of a single-sided cardboard. Moreover, you may use the foaming material which uses a styrene resin etc. as a raw material. Similarly, a resin such as polyethylene or polypropylene may be used as the material.

  Moreover, according to the beverage container packaging material 1 of the said embodiment, although the display layer 2 is a rectangular member which has the long side and the short side of the same length as the backing layer 3, as shown in FIG. The length of the short side may be longer than the short side of the backing layer 3. That is, it is good also as a structure where the long side edge part of the display layer 2 protrudes from the long side edge of the backing layer 3, or the edge of any one side. Thereby, the upper side of the display layer 2 is wrapped around and attached to the back surface so as to cover the upper side of the backing layer 3, and the aesthetic end of the backing layer 3 can be concealed to enhance the aesthetic appearance.

  Moreover, in the drink container packaging material 1 of the said embodiment, although the thing provided with the bottom face holding | maintenance belt | band | zone 7 was shown, the drink container packaging material which is not provided with the member for supporting the bottom face of the drink container C may be sufficient. According to this, while being able to manufacture further cheaply, the effort of a salesclerk etc. can further be reduced.

  Further, although the bottom holding band 7 is formed integrally with the display layer 2, it may be constituted by another member as shown in FIG. 5 and used as necessary. Hereinafter, with reference to FIG. 5, the bottom surface holding member 40 includes a substantially circular bottom surface board 41 and four substantially rectangular sticking pieces 42, and is a position that divides the outer periphery of the bottom surface board 41. A substantially rectangular sticking piece 42 is extended to be integrally formed. A weakly viscous adhesive is applied to the back surface of the sticking piece 42 and is covered with a third release paper 43. After the beverage container packaging material 1 is mounted on the side surface of the beverage container, the bottom board 41 is brought into contact with the bottom end of the beverage container packaging material 1 having a substantially cylindrical shape so as to close the opening, and the third release paper 43 is peeled off. Then, the sticking piece 42 is bent and stuck to the surface of the display layer 2. As a result, the bottom opening of the beverage container packaging material 1 is closed by the bottom plate 41, and the beverage container C can be prevented from sliding off.

  Further, the prize application postcard 25 is not limited to the form of a postcard, but may be in the form of an envelope or a sheet of paper on which an expanded view of the envelope is printed. Further, a cut line such as a perforation may be formed around the coupon planned area 32 so that the coupon layer can be easily cut off from the display layer 2.

It is a schematic block diagram which shows the structure of the drink container packaging material which is one Embodiment of this invention, (a) is a front view, (b) is a bottom view, (c) is a right view. It is explanatory drawing which shows the use condition of a drink container packaging material. It is explanatory drawing which shows the outline of the method of performing an advertisement using a drink container packaging material. It is explanatory drawing which shows the use condition of the drink container packaging material which is other embodiment of this invention. It is a perspective view which shows the bottom face holding member of other embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Packaging material, such as canned drinks 2 Display layer 3 Backing layer 5 First release paper 10 First adhesion area 11 Second adhesion area 31 Advertisement display area C Beverage container

Claims (2)

A substantially rectangular sheet having a long side that is substantially the same as the circumferential length of the peripheral surface of the beverage container that is the packaging object, and a short side that is the height of the beverage container or a length shorter than that height. A display layer made of a material and having an advertisement display area on which an advertisement is printed on the front surface, an adhesive applied to the entire back surface, and a first adhesion area and a second adhesion area divided in the long side direction When,
A first release paper that is releasably attached to the second adhesive region of the display layer;
Has an elastic force in the thickness direction, has a long side having the same length as the display layer, and a short side having the same length as the short side of the display layer or a shorter side than the short side of the display layer A rectangular member, comprising a backing layer superimposed on the first adhesive region in a state where one short side end is aligned with a boundary line between the first adhesive region and the second adhesive region. Beverage container packaging material characterized by   2. The beverage container packaging material according to claim 1, wherein the backing layer is formed by adhering foam material or corrugated paper and planar paper, and has a gap inside. 3.

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