JP2007183863A - Advertisement rates calculation program, recording medium and advertisement rates calculation device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To promote materialization of an advertisement system convenient to both sides of an audience and an advertiser, capable of satisfying requirement of the audience with desires to obtain diverse information, and allowing a large number of the advertisers to properly provide advertisements. <P>SOLUTION: Advertisement rates calculation is performed by this advertisement rates calculation program making an arithmetic processor execute: a parameter setting step for setting an output condition parameter in output of advertisement information; and a rates calculation step for substituting the set output condition parameter for a calculation formula wherein an advertisement rates increases at a degree larger than linear increase to the linear increase of the output condition parameter to calculate the advertisement rates. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement fee calculation program that can be used in an advertisement output system or the like, a recording medium that records the advertisement fee calculation program, and an advertisement fee calculation apparatus.

JP 2002-366833 A JP 2002-99837 A JP 2002-74197 A JP 2003-36386 A

In recent years, advertisements using video and audio have been distributed / broadcast / displayed not only through television broadcasting but also via Internet distribution and electronic advertisement display in the city.
The method of determining the advertisement fee when displaying and outputting advertisements depends on the time zone, display area, location, etc., but usually within the same time zone, display area, location, the display time and display count The advertising fee is determined in proportion to

Techniques related to fees for displaying advertisements include those disclosed in the above patent documents. For example, Patent Document 1 describes that a viewer's viewing history prohibits duplicate display of the same advertisement to the viewer or limits the number of times of display.

In general, the effectiveness of advertisements increases with the exposure frequency of the advertisement, but if only the same advertisement is exposed twice, even viewers who were initially favorable will get bored before long. The effect of.
Advertisers usually pay an advertising fee (sponsor fee) according to the number of times their advertising information is exposed, etc., but it is calculated mechanically despite the lack of sufficient advertising effectiveness. Advertisers' interests may be harmed.
In addition, the method for determining the advertisement fee as described above may cause an inconvenience that only the advertiser's advertisement that has abundant funds and can pay a large amount of advertisement fee is displayed, and the advertisement of the small advertiser is not displayed. .
Furthermore, it is also desirable for advertisement viewers to obtain information on a wide variety of products and services, and to select the desired information from among them, but the products and services that can be obtained if only the advertisements of the same advertiser are shown. However, there is a disadvantage that desired information cannot be obtained.

  Therefore, the present invention provides both viewers and advertisers such as satisfying the viewer's request to obtain a wide variety of information as described above, and enabling many advertisers to appropriately provide advertisements. The purpose is to promote the realization of a convenient advertising system. In particular, an advertisement fee calculation method suitable for this promotion is realized.

The advertising fee calculation program according to the present invention includes a parameter setting step for setting an output condition parameter in output of advertisement information, and the set output condition parameter with respect to a linear increase of the output condition parameter. This is a program for causing the arithmetic processing unit to execute a charge calculation step of calculating an advertisement charge by substituting it into a calculation formula for increasing the advertisement charge to a greater degree than the increase.
The output condition parameter includes, for example, any one of the output time of the advertisement information, the number of times of output, the display output area, the display output position in the advertisement display area, and the installation position of the output device that performs the advertisement output.

When the output condition parameter is the output time of advertisement information, the above calculation formula is
^{PA (Tk / T-1)}
It can be considered. Where P is the advertising fee per slot at the standard advertising information output time, A is a fixed setting value for the advertising information output time (A> 1), T is the standard advertising information output time per predetermined time, and Tk is the advertising It is the advertisement display time within a predetermined time of the main k.
When the output condition parameter is the number of times the advertisement information is output, the calculation formula is
P ・ B ^{(Hk / H-1)}
It can be considered. Where P is the advertising fee per slot at the standard advertising information output time, B is a fixed setting value (B> 1) for one slot of advertising output, H is the standard number of slots per predetermined time, and Hk is the advertiser k The number of advertisements displayed within a predetermined time.
In addition, when the output condition parameter is the output time and the output count of the advertisement information, the above calculation formula is
P · (Tk / T) ^m · (Hk / H) ^m
It can be considered. However, m> 1, P is the advertisement fee per slot at the standard advertisement information output time, T is the standard advertisement information output time per predetermined time, and Tk is the advertisement display within the predetermined time of the advertiser k Time, H is the standard number of slots per predetermined time, and Hk is the number of advertisements displayed within a predetermined time of the advertiser k.
When the output condition parameter is the display output area of the advertisement information, the calculation formula is
Q ・ C ^{(Sj / S-1)}
It can be considered. However, Q is an advertisement fee per standard advertisement information display area, C is a fixed setting value (C> 1) for the display area of advertisement information, S is a standard advertisement display area, and Sj is an advertisement display area of advertisement j.
The output condition parameter may be a display output position within an advertisement display area of advertisement information. For example, the output condition parameter as the display output position of the advertisement information in the advertisement display area is the reciprocal of the distance from the center position of the advertisement display area. In this case, the above formula is
R / E ^{(ri / r-1)}
It can be considered. Where R is the advertisement fee at the center position of the advertisement display area, E is a fixed set value (E> 1) for the distance from the center position of the advertisement display area to the advertisement display position, and r is the advertisement from the center position of the advertisement display area. The reference value for setting the reciprocal of the distance to the display position, r _i is the reciprocal of the distance from the center position of the advertisement display area to the center of the display position of the advertisement information i.
Further, the output condition parameter may be an installation position of an output device that performs advertisement output. For example, the output condition parameter as the installation position of the output device that performs the advertisement output is the reciprocal of the distance from the predetermined point of the installation position of the output device. In this case, the above formula is
R / E ^{(ri / r-1)}
It can be considered. Where R is the advertising fee at a predetermined distance from the predetermined point, E is a fixed set value (E> 1) with respect to the reciprocal of the distance from the predetermined point to the installation position, and r is the distance from the predetermined point to the installation position. The setting reference value for the reciprocal of distance, r _i, is the reciprocal of the distance from the predetermined point to the installation position of the output device i.

The recording medium of the present invention is a recording medium on which the advertising fee calculation program is recorded.
Further, the advertising fee calculation device of the present invention includes a parameter setting means for setting an output condition parameter in the output of advertisement information, and the set output condition parameter with respect to a linear increase of the output condition parameter. Charge calculating means for calculating the advertisement fee by substituting it into a calculation formula for increasing the advertisement fee to a greater degree than the increase.

That is, according to the present invention, the fee for outputting the advertisement information is calculated so as to increase to a greater degree than the linear increase of the output condition parameter. The output condition parameters are parameters that affect the advertising effect, such as the number of times advertising information is output and the output time. Then, when trying to increase the advertising effect, the advertising fee is increased at a rate larger than the rate of increase in the advertising effect. This creates a situation where certain advertisers who are rich in resources are less likely to monopolize advertising output.
The advertisement information refers to various information notified to the general public, such as product advertisements, store advertisements, service advertisements conducted in stores, job advertisements, and event advertisements.
Further, the advertisement output means that the advertisement content by video is displayed or the advertisement content by voice is output by voice.

  If advertisement output is performed according to the advertisement fee calculated according to the present invention, a specific advertiser's advertisement or only a specific advertisement is preferentially displayed, broadcast and distributed without hindering free competition. This can increase the possibility of increasing the chance that the small advertiser's advertisement is displayed. This also facilitates a situation in which the viewer of the advertisement can view a wide variety of advertisements.

Embodiments of the present invention will be described below. In the embodiment, an advertisement distribution system that distributes advertisement contents over a network and provides them to viewers is taken as an example, and the advertisement fee calculation method according to the present invention is implemented in this advertisement distribution system. The description will be given in the following order.
[1. Configuration of ad delivery system]
[2. Operation of advertisement distribution system]
[3. Advertising fee calculation process]
[4. Effects and modifications of the embodiment]

[1. Configuration of ad delivery system]

FIG. 1 schematically shows a configuration of an advertisement distribution system according to the present embodiment. On the advertisement distribution system 1, a mechanism is provided in which advertisement information (advertisement content) is distributed through the network 30. The network 30 mentioned here is a wide area network such as the Internet, for example, and can interconnect devices according to a predetermined communication protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

  As shown in the figure, this advertisement distribution system is operated by an advertiser 10 and manages an advertiser terminal 11 that manages, selects, and registers its own advertisement, and an advertisement server 12 that stores and provides advertisement information to be distributed, It comprises an advertisement viewing terminal 20 for viewing advertisement information to be distributed and an advertisement registration server 2 and an advertisement selection server 3 operated by an advertisement selector 1 that performs a service for selecting advertisement information to be distributed.

  The advertisement server 12 operated by the advertiser 10 and the advertisement registration server 2 and the advertisement selection server 3 operated by the advertisement selector 1 are implemented, for example, by starting a predetermined server application on a workstation or a personal computer. can do. In addition, the advertiser terminal 11 and the advertisement viewing terminal 20 of the advertiser 10 can be implemented by, for example, a format in which a client application such as a web browser is started on a personal computer.

  Each of the servers 12, 2, 3, the advertisement viewing terminal 20, the advertiser terminal 11, etc. is connected to a TCP / IP network such as the Internet using a physical connection means such as Ethernet (registered trademark). It is connected to the. The devices are securely interconnected through a predetermined authentication process.

  The advertisement viewing terminal 20 only needs to be able to view advertisements. The form and location of the viewer, such as a client terminal, a television set in the home, an electronic advertisement display installed in a place where many people gather, such as in a city or a station, etc. Is not particularly limited.

  The advertisement selection server 3 and the advertisement registration server 2 may be connected by a network 30 such as the Internet, or may be connected by a LAN (Local Area Network) constructed in the advertisement selection trader 1 or the like.

The advertisement registration server 2 includes a charge calculation processing function 4 implemented by a program for calculating an advertisement charge, and an advertisement registration / management function 5 for performing registration processing in response to a request from the advertiser 10 and managing registration contents. And a registration database 6 for registering registration content information requested by the advertiser 10.
The registration database 6 is a database that stores registration content information set for each advertiser 10 to output an advertisement. The registered content information includes an output condition parameter of an advertisement and a set fee. With regard to the output condition parameter, for example, regarding the display output of advertisements, the display time of advertisement information, the number of times of display, the display output area, the display output position in the advertisement display area, and the display device that performs the advertisement output (ie, the advertisement output This is information such as the installation position of the advertisement viewing terminal 20) selected as a thing.
In addition, when the advertisement viewing terminal 20 is a viewer's personal terminal, viewer information (hobby preferences, age, address, etc.) may be registered as database contents, advertisement attributes (viewer targeting), advertisements, etc. A viewing history or the like may be accumulated. Of course, a viewer information database, an advertisement attribute database, an advertisement viewing history database, and the like may be provided in addition to the registration database 6 that stores the output condition parameters related to the advertiser.
Each database can be configured using, for example, a workstation or personal computer on which Oracle, which is a relational database system, operates.

The advertisement selection server 3 has an advertisement selection processing function 7 for selecting advertisement content to be output from the advertisement viewing terminal 20 with reference to the registration database 6 and a distribution control function 8 for distributing the selected advertisement content to the advertisement viewing terminal 20. .
The advertisement selection server 3 is configured using a workstation or a personal computer on which “Weblogic Server” which is an application server operates. Software for processing an advertisement selection request and storing an advertisement exposure log can be described by, for example, a Java program (Java is a registered trademark).

In addition, although the advertisement registration server 2 and the advertisement selection server 3 are shown separately, a single workstation or the like may have both of these server functions.
Here, the charge calculation processing function 4 that the advertisement registration server 2 has is realized by the charge calculation program of the present invention. The charge calculation processing function 4 is provided on the advertisement selection server 3 side. It may be.

  The configuration of a computer system that can be used as the advertisement server 12, the advertisement registration server 2, the advertisement selection server 3, and the advertiser terminal 11 in FIG. 1 will be described with reference to FIG. Note that when the advertisement viewing terminal 20 is assumed to be a viewer's personal terminal, for example, the personal terminal can also use the computer system as shown in FIG.

  FIG. 2 schematically illustrates a hardware configuration example of the computer system 100. As shown in the figure, a computer system 100 includes a CPU (Central Processing Unit) 101, a memory 102, a network interface 103, a display controller 104, an input device interface 105, an external device interface 106, a keyboard 107, a mouse 108, an HDD (Hard Disc Drive). 109, a media drive 110, a bus 111, and a display device 112.

  A CPU 101, which is a main controller of the computer system 100, executes various applications under the control of an operating system (OS). For example, in the case of the advertisement registration server 2, an application for realizing the charge calculation processing function 4 and an application for realizing the advertisement registration / management processing function 5 are executed by the CPU 101. In the case of the advertisement selection server 3, an application for realizing the advertisement selection processing function 7 and an application for realizing the distribution control processing function 8 are executed by the CPU 101. In the case of the advertiser terminal 11, for example, registration processing described later is performed by the CPU 101 by an Internet browser application or the like.

  As illustrated, the CPU 101 is interconnected with other devices (described later) by a bus 111. Each device on the bus 111 is given a unique memory address or I / O address, and the CPU 101 can access the device using these addresses. An example of the bus 111 is a PCI (Peripheral Component Interconnect) bus.

  The memory 102 is a storage device used for storing program codes executed by the CPU 101 and temporarily storing work data being executed. In this figure, the memory 102 is shown as including both a volatile memory and a nonvolatile memory. For example, it includes a non-volatile memory such as a ROM (Read Only Memory) for storing a program, a RAM (Random Access Memory) for calculation work area and various temporary storages, and an EEPROM (Electrically Erasable and Programmable Read Only Memory).

The network interface 103 can connect the computer system 100 to a network such as the Internet or a LAN (Local Area Network) according to a predetermined communication protocol such as Ethernet. The network interface 103 is generally provided in the form of a LAN adapter card, and is used by being attached to a PCI bus slot on a motherboard (not shown). However, it is also possible to connect to an external network via a modem (not shown) instead of a network interface.
On the LAN, a plurality of host terminals (computers) are connected in a transparent state, and a distributed computing environment is constructed. A part of the host operates as a router and is connected to another external network such as a LAN or the Internet. Distribution of software programs and data contents is performed on the Internet.
In the present embodiment, it is assumed that advertisement information and selection results thereof are distributed via a network. For example, the advertisement server 12 configured by the computer system 100 distributes, for example, streaming advertisement information to the advertisement viewing terminal 20 via the network. Moreover, the advertisement selection server 3 can notify the selection result of the advertisement information to other devices such as the advertisement server 12 via the network.

  The display controller 104 is a dedicated controller for actually processing drawing commands issued by the CPU 101, and supports, for example, a bitmap drawing function equivalent to SVGA (Super Video Graphic Array) or XGA (eXtended Graphic Array). The drawing data processed in the display controller 104 is once written in a frame buffer (not shown), for example, and then output to the display device 112 on the screen. The display device 112 is, for example, a CRT (Cathode Ray Tube) display, a liquid crystal display (Liquid Crystal Display), or the like.

  The input device interface 105 is a device for connecting user input devices such as a keyboard 107 and a mouse 108 to the computer system 100. As will be described later, an operator's operation input in the advertisement registration server 2 and the advertisement selection server 3 and an operation input for the advertiser's advertisement registration in the advertiser terminal 11 are performed. This is performed using the keyboard 107 and the mouse 108 on the system 100.

  The external device interface 106 is a device for connecting external devices such as a hard disk drive (HDD) 109 and a media drive 110 to the computer system 100. The external device interface 106 conforms to an interface standard such as IDE (Integrated Drive Electronics) or SCSI (Small Computer System Interface).

As is well known, the HDD 109 is an external storage device in which a magnetic disk as a storage carrier is fixedly mounted, and is superior to other external storage devices in terms of storage capacity and data transfer speed. Placing the software program on the HDD 109 in an executable state is called “installation” of the program in the system. Normally, the HDD 109 stores an operating system program code to be executed by the CPU 101, application programs, device drivers, and the like in a nonvolatile manner.
For example, in the advertisement server 12, an advertisement content transmission application is stored in the HDD 109. In the case of the advertisement registration server 2, an application for realizing the fee calculation processing function 4 and an application for realizing the advertisement registration / management processing function 5 are stored in the HDD 109. In the case of the advertisement selection server 3, an application for realizing the advertisement selection processing function 7 and an application for realizing the distribution control processing function 8 are stored in the HDD 109.
In addition, each advertisement information, attribute information set for the advertisement viewing terminal 20 and request conditions for advertisement selection (advertisement fee calculation formula described later) can be stored on the HDD 109. Further, in the advertisement selection server 3, an advertisement exposure log in which each advertisement information is exposed to the viewer can be recorded on the HDD 109 as an advertisement viewing history.

The media drive 110 is a device for loading a portable medium 120 such as a CD (Compact Disc), an MO (Magneto-Optical disc), or a DVD (Digital Versatile Disc) and accessing the data recording surface. The portable medium 120 is mainly used for the purpose of backing up software programs and data files as data in a computer readable format, and for moving them (including sales, distribution, and distribution) between systems.
For example, an advertisement content transmission application as described above, an application for realizing the charge calculation processing function 4, an application for realizing the advertisement registration / management processing function 5, an application for realizing the advertisement selection processing function 7, and a distribution control processing function 8 Applications and the like to be realized can be distributed and distributed using these portable media 120. In addition, each advertisement information, attribute information set in the advertisement viewing terminal 20 and request conditions for advertisement selection can be distributed and distributed using these portable media. Of course, the advertisement selected for each advertisement viewing terminal 20 can also be stored in this type of portable medium 120 and moved between systems, instead of being streamed from the advertisement server 12.

  As a computer system 100 as shown in FIG. 2, a compatible computer or a successor of IBM's personal computer PC / AT (Personal Computer / Advanced Technology) can be used. Of course, a computer system having another architecture can be applied to each of the servers 12, 2, 3 and the advertiser terminal 11 according to the present embodiment.

For example, when the advertisement viewing terminal 20 is a viewer's personal terminal, the computer system of FIG. 2 may be used. For example, the advertisement viewing terminal 20 can be used by the general public such as a store, a station, a shopping center, or a train When what is arranged as an electronic advertisement display in a place is assumed, the configuration shown in FIG.
That is, it has a CPU 21, a memory 22, a content storage unit 23, a network interface 24, a display controller 25, and a display unit 26.

The CPU 21 expands the control program stored in the ROM area of the memory 22 in the RAM area, and controls the overall operation of the advertisement viewing terminal 20. The memory 22 also appropriately stores data necessary for the CPU 21 to execute various processes.
The CPU 21 and the memory 22 are connected to each other via a bus 27, and various processing units are connected to the bus 27.
The network interface 24 includes a modem, a terminal adapter, and the like, and transmits and receives various types of information via the network 30. In other words, in the case of this example, the network interface 24 mainly receives advertisement content streamed from the advertisement server 12 via the network 30.
The display controller 25 executes a display operation on the display unit 26 based on the control of the CPU 21.
The display unit 26 is a display such as an LCD.

The content storage unit 23 stores advertisement content to be provided to the user, and reads the content based on an instruction from the CPU 21.
The content storage unit 23 stores, for example, advertisement content streamed from the advertisement server 12.
The CPU 21 can deliver the streaming-distributed advertisement content to the display controller 25 while storing it in the content storage unit 23 to execute display output of the advertisement information. In addition, the advertisement content stored in the content storage unit 23 in the past can be read and transferred to the display controller 25 and displayed on the display unit 26.
The advertisement viewing terminal 20 can be configured as described above, but may be configured as the computer system of FIG. 2 as described above.

[2. Operation of advertisement distribution system]

As the operation of each device in FIG. 1 in the advertisement distribution system of this example, processing until advertisement viewing is performed by the viewer will be described with reference to FIGS.
FIG. 4 shows a process until the advertiser 10 registers with the advertisement selection company 1 regarding the provision of his / her advertisement content. Here, the process of the advertiser terminal 11 and the process of the advertisement registration server 2 are shown. Yes. 4 and 5 are processes executed by the CPU 101 (or CPU 21) of each device using the predetermined application described above.

  The advertiser 10 side first establishes a communication connection from the advertiser terminal 11 to the advertisement registration server 2 and requests registration guide information as processing for acquiring the advertising space in Step F101. Registration guide information is information for inputting guidance, fees, registration content information, etc. for registration of content related to advertisement provision. For example, if it is provided in the form of page data as an Internet website, etc. Good. In that case, the advertiser terminal 11 may perform a process of connecting to the web page of the advertisement registration server 2 in step F101 and accessing the registration page. Of course, instead of the form of a web page, transmission of specific registration guide information may be requested.

In the advertisement registration server 2, the advertisement fee is set in step F201. This is related to the display output of the advertising content by the charge calculation processing function 4, such as the display time, the number of times of display, the display output area in the screen, the display position in the screen, the installation position of the advertisement viewing terminal 20 for displaying the advertisement This is a process for setting an advertisement fee according to the output condition parameter. In this process, for example, the advertisement displayable time, the standard advertisement display fee per unit time, the charge according to display frequency, etc. are set according to the advertisement display time, place, position, etc., and this is summarized in a list etc., for example, Built into registration guide information. That is, it is a charge table presented to the advertiser 10.
When the advertisement registration / management processing function 5 of the advertisement registration server 2 receives a request for registration guide information from a certain advertiser terminal 11 in step F202, it transmits the registration guide information to the advertiser terminal 11 in step F203. To do.

When the advertiser terminal 11 receives the registration guide information from the advertisement registration server 2 in step F102, the advertiser terminal 11 displays it on the display device 112.
The advertiser 10 who operates the advertiser terminal 11 confirms the content to be registered and the fee system from the displayed registration guide information, and inputs the registration content information according to the registration guide information. For example, bibliographic items such as the name / name, address, and advertising fee payment method of the advertiser 10 are input, and a budget or a value as an output condition parameter such as a desired display count and display time is input. In addition, identification information and contents of advertisement content to be distributed, display time, and the like may be input.
In any case, the advertiser 10 uses the advertiser terminal 11 to input registration content information set as necessary for registration on the advertisement registration server 2 side. In step F <b> 103, the advertiser terminal 11 transmits these input processes and registered content information whose input has been confirmed to the advertisement registration server 2.

The advertisement registration / management processing function 5 of the advertisement registration server 2 receives the registration content information from the advertiser terminal 11 in step F204, confirms the content, and delivers the output condition parameter to the fee calculation processing function 4. . In step F205, the fee calculation processing function 4 calculates the advertising fee requested from the advertiser 10.
In step F206, the advertisement registration / management processing function 5 of the advertisement registration server 2 obtains information on the advertisement fee calculated by the fee calculation processing function 4, that is, information on the fee estimate according to the output condition parameter desired by the advertiser 10. To the advertiser terminal 11.

  When the advertiser terminal 11 receives the fee information, it displays it on the display device 112. The advertiser 10 confirms this fee information. Then, after confirming, if it is desired to change the registered content, the change operation is performed at the advertiser terminal 11. In this case, the process of the advertiser terminal 11 returns from step F105 to F103, and inputs the output condition parameter again, and transmits the registration content information to the advertisement registration server 2 again. In this case, the advertisement registration server 2 side similarly performs the processing of steps F204, F205, and F206, and newly transmits fee information.

When confirming the fee information received in step F104 and approving the registration contents and the advertisement fee, the advertiser 10 performs a predetermined operation indicating the intention of consent on the advertiser terminal 11. In this case, the process of the advertiser terminal 11 proceeds from step F105 to F106, and consent information is transmitted to the advertisement registration server 2. In step F107, the connection to the advertisement registration server 2 is canceled, and the registration process is completed.
When the advertisement registration / management processing function 5 of the advertisement registration server 2 receives the consent information in step F207, the registration content regarding the advertiser 10 is stored in the registration database in step F208, and the series of registration processes is completed.

Next, referring to FIG. 5, the processing when the advertisement is actually output will be described.
The advertisement content displayed and output by the advertisement viewing terminal 20 is distributed and managed by the advertisement selection server 3.
The advertisement selection server 3 performs the process of step F301 in FIG. That is, the advertisement selection server 3 accesses the registration database 6 in the advertisement registration server 2 and selects an advertisement to be distributed to the advertisement viewing terminal 20 from the contents registered in the registration database 6. On the advertisement registration server 2 side, in step F210, corresponding to the access to the registration database 6 by the advertisement selection server 3, the registration contents are read out and transferred. Here, for example, the advertisement selection server 3 checks the output condition parameters such as the display time and the number of times of display in each registered content, and which advertisement content of which advertiser is distributed at what timing. Will be selected.

When a certain advertisement is selected, the advertisement selection server 3 performs the processing of steps F302 and F303 by the distribution control processing function 8. That is, an advertisement distribution request is transmitted to the advertiser terminal 11 for the advertisement selected from the registration database 6.
The registered content of the selected advertisement is transmitted to the advertisement viewing terminal 20 that outputs the advertisement.

When the advertiser terminal 11 receives the advertisement distribution request at step F110, the advertisement server 12 distributes the requested advertisement content to the advertisement viewing terminal 20 at step F111.
When the advertisement viewing terminal 20 receives the registration content information from the advertisement selection server 3 in step F401, it stores it. When the advertisement content is received from the advertisement server 12 in step F402, it is temporarily stored in the content storage unit 23 in step F402, and thereafter, or simultaneously with the display unit 26 in step F403. At this time, display output is performed according to the number of display times, display time, display area, position in the display area, etc. indicated as the registered content information.

Through the above processing, the advertisement content of the advertiser is displayed on the advertisement viewing terminal 20 and presented to the viewer.
The advertisement selection server 3 performs the above processing on a large number of advertisements of a large number of advertisers registered in the registration database 6, so that an advertisement output corresponding to the charge and output condition parameter of each advertiser 20 will be executed.

[3. Advertising fee calculation process]

In the processing up to the advertisement distribution as described above, the fee calculation processing by the fee calculation processing function 4 is performed in steps F201 and F205 of FIG.
As shown in FIG. 6, in this fee calculation process, an output condition parameter is set in step F501, and an advertisement fee is calculated using a predetermined fee calculation formula in step F502. Will be executed.
For example, the charge calculation process in step F205 of FIG. 4 is a process of extracting an output condition parameter included in the registration content information transmitted from the advertiser terminal 11 as step F501 of FIG. In step F502, the charge is calculated by substituting the output condition parameter into the charge calculation formula.
In the case of this example, this fee calculation formula is a calculation formula in which the advertising fee increases with a degree larger than the linear increase with respect to the linear increase of the output condition parameter.
The following is an example of this charge calculation formula.

<Calculation Example 1>
In this example 1, in consideration of the time when the advertisement to be distributed is displayed on the advertisement viewing terminal 20, the profit of the entire advertisement distribution system is maximized without being biased to the profit of a specific advertiser. This is to set an advertising fee. Specifically, the advertisement fee changes exponentially according to the display time of the advertisement.
The formula for calculating the advertising fee is:
^{PA (Tk / T-1)}
And However,
P: Standard advertisement display time / advertisement fee per slot (1 display) A: Fixed setting value for advertisement display time (A> 1)
T: Standard advertisement display time per predetermined time Tk = Σtkn: Advertiser k display time within a predetermined time
(It means that the advertisement of the advertiser k of n slots is distributed within the predetermined time)
It is. Ttotal = ΣTk: predetermined time (eg, 1 hour).

In this case, for example, if 1 hour standard 1 slot is 15 seconds and the advertising fee per slot is 1000 yen,
P = 1000, T = 15
It becomes. Here, when the advertising fee is to be doubled when the advertisement display time is doubled, A = 2 in the above calculation formula.
That is, when the advertisement display time is 30 seconds, Tk = 30,
1000 x 2 ^{(30 / 15-1)} = 1000 x 2 ^(2-1) = 1000 x 2 ¹ = 1000 x 2 = 2000 (yen)
And the advertising fee is doubled.
In this case, if the display time is further tripled (45 seconds), the advertising fee is quadrupled by the same calculation.
The table below summarizes the advertisement display time and the advertisement fee according to this fee setting example.

From Table 1, it can be seen that the advertising fee increases exponentially as the advertisement display time increases. This means that the longer the time it takes to display one advertiser's ad, the more it will pay for it. This reduces the tendency for only a specific advertiser's ad to be displayed. The
Thereby, the possibility that the advertisement is selected and displayed also for the small-lot advertiser is increased.
Even for large advertisers, display time is not limited, and if you pay a large amount of advertising fee, your advertisement will be displayed for a long time, and free competition of advertising space itself will not be impaired .
This can be said to be very useful for advertisement selection companies as there is still a possibility of obtaining a large amount of advertising revenue.
In addition, viewers who see advertisements are more likely to view advertisements from a variety of advertisers and various products and services, rather than just seeing the advertisements of a particular advertiser. It is possible to select products and services that suit you from among the options.
Needless to say, the degree of the increase in the advertisement fee with respect to the display time may be adjusted as appropriate by the parameter value A (A: fixed setting value for the advertisement display time) in the above calculation formula. In this example, A is greater than 1, but more preferably 2 or more.

<Calculation Example 2>
In this example 2, it is assumed that the advertisement fee changes exponentially according to the number of advertisements displayed.
The formula for calculating the advertising fee is:
P ・ B ^{(Hk / H-1)}
And However,
P: Standard advertisement display time • Advertising fee per slot B: Fixed setting value for one slot of advertisement (B> 1)
H: number of standard slots per predetermined time Hk: number of advertisements displayed within a predetermined time by advertiser k

In the case of this calculation formula, for example, if it is desired to double the advertising fee when the number of slots doubles, B = 2 may be set. Also in this case, if the advertising fee for displaying a 1-slot advertisement at a predetermined time is 1000 yen,
P = 1000, H = 1
It becomes.
If an advertisement of 2 slots is displayed within the predetermined time, Hk in the above calculation formula is Hk = 2, and the advertising fee is
1000 × 2 ^{(2 / 1-1)} = 1000 × 2 ^(2-1) = 1000 × 2 ¹ = 1000 × 2 = 2000 (yen)
It becomes. If the number of slots is further tripled, Hk = 3, and the advertising fee is quadrupled by the same calculation.
Table 2 summarizes the advertisement display time and the advertisement fee according to this calculation example.

From Table 2, it can be seen that the advertising fee increases exponentially with the increase in the number of times the advertisement is displayed.
In this way, the increase in advertising charges exponentially with respect to the number of times an advertisement is displayed means that the longer the time it takes to display an advertiser's advertisement, the more the advertising fee paid to it increases. This means that, similar to the above calculation example 1, the tendency that only a large number of advertisements of a specific advertiser are displayed is alleviated. Thereby, the possibility that the advertisement is selected and displayed also for the small-lot advertiser is increased.
In addition, viewers who see advertisements are more likely to view advertisements from a variety of advertisers and various products and services, rather than just seeing the advertisements of a particular advertiser. It is possible to select products and services that suit you from among the options.
Needless to say, the degree of the increase in the advertisement fee with respect to the number of times of display may be adjusted by appropriately adjusting the parameter value of B (B: fixed setting value for one slot of advertisement). In this example, B is larger than 1, but more preferably 2 or more.

  In addition, in the above calculation examples 1 and 2, it is also possible to prohibit the display of duplicate advertisements and to set an upper limit on the display time and the number of display times.

<Calculation Example 3>
The calculation example 3 takes into consideration the display time and the number of display times of the advertisement.
The formula for calculating the advertising fee is:
P · (Tk / T) ^m · (Hk / H) ^m
And However, m> 1.
The various parameters (P, Tk, T, Hk, H) in this calculation formula are the same as those described in the calculation examples 1 and 2.
In other words, in this example, both the display time and the number of impressions of the advertisement are taken into consideration, and the advertising fee increases more than the linear increase in the advertisement display time and the number of impressions. Indeed, the advertising fee paid to it increases dramatically, and the tendency to display a large number of advertisements of a specific advertiser is alleviated.
The index m is greater than 1, but may be 2 or more.

<Calculation Example 4>
Calculation example 4 is an example in which the advertisement fee is calculated based on the display area of the advertisement.
The formula for calculating the advertising fee is:
Q ・ C ^{(Sj / S-1)}
And However,
Q: Advertising fee per standard advertisement display area C: Fixed setting value for advertisement display area (C> 1)
S: Standard advertisement display area Sj = advertisement display area of advertisement j Note that Stotal = ΣSj is the total display area of the display unit 26 of the advertisement viewing terminal 20.

In this example, according to the above calculation formula, the advertising fee increases more than the linear increase of the advertising display area, so the advertising fee paid to it increases dramatically as the area for displaying one advertiser's advertisement increases. In addition, the tendency that only the advertisement of a specific advertiser is displayed exclusively and exclusively on the advertisement display device is alleviated.
In this example, C is larger than 1, but more preferably 2 or more.
In addition to using the advertisement display area as the output condition parameter, the advertisement fee may be calculated in combination with other output condition parameters (number of display times and display time), for example, as in Calculation Example 3 above.

<Calculation Example 5>
In this example, the advertisement fee is calculated based on the position where the advertisement is displayed in the display area of the display unit 26 of the advertisement display device (advertisement viewing terminal 20). Here, the advertisement fee is determined in accordance with the reciprocal of the distance from the center of the display area at the position where the advertisement is displayed in the display area, specifically, the center of the range where the advertisement is displayed.
The formula for calculating the advertising fee is:
R / E ^{(ri / r-1)}
And However,
R: Advertising fee at a predetermined distance d from the center of the display area of the display unit 26 E: Fixed set value (E> 1) for the display position of the advertisement (specifically, the distance from the center position of the display area)
r: set reference value r _i of the reciprocal of the distance d from the position of the center of the display area: the reciprocal of the distance d _i from the center of the display area to the display center ad i

In this case, it is considered that the center of the display area is most noticed in the display area of the display unit 26 in the advertisement viewing terminal 20, so that the advertisement fee decreases as the distance from the center increases. To do.
Advertising fee in accordance with r _i / r, i.e. the inverse r _i of the distance d _i increases will be determined so as to increase, in other words, toward the center of the display area, advertising fees, the Increasing to a greater degree than the linear degree.

Here, the advertising fee is calculated according to the distance from the center that is considered to be the most noticeable in the display area of the advertisement. However, it is not particularly limited, and the distance from the predetermined position is not limited to this. The above calculation formula may be applied to calculate the advertising fee.
In this example, E is greater than 1, but more preferably 2 or more.

<Calculation Example 6>
In this example, the charge is calculated according to the location where the advertisement viewing terminal 20 is arranged.
An advertisement fee is determined according to the distance from a predetermined point to the advertisement viewing terminal 20 in a place such as a square or a station where many people gather or come and go. Specifically, in the calculation formula of calculation example 5 above, each parameter is read as follows.
R: Advertising fee at a predetermined distance from a predetermined point E: Fixed setting value (E> 1) for the position of the advertisement viewing terminal 20 (specifically, the distance from the predetermined point)
r: set reference value of the reciprocal of the distance d from the predetermined point to CPV terminal 20 r _i: the reciprocal of the distance d _i from the predetermined point to CPV terminal 20i

For the predetermined point, it is appropriate to select a candidate such as a center where the advertisement receives the most attention and people gather.
The location of the predetermined point is not particularly limited to the above, and can be set as appropriate according to the wishes of the advertiser or the advertisement selector.
In this example, E is larger than 1, but more preferably 2 or more.

[4. Effects and modifications of the embodiment]

Although the embodiment has been described above, a specific advertisement is determined without hindering free competition by determining the advertising fee with the above calculation formula and performing the advertisement distribution by the operations of FIGS. 4 and 5. It is possible to prevent the main advertisement or only a specific advertisement from being preferentially displayed / broadcast / distributed, and to increase the possibility that the advertisement of the small advertiser is increased. This also facilitates a situation in which the viewer of the advertisement can view a wide variety of advertisements.

In addition, in the advertisement fee calculation method and the advertisement distribution system, the following various modifications are assumed.
First, in the example of the above calculation formula, an individual display example of the advertisement display time, the display area, the position in the advertisement display area, and the position of the advertisement viewing terminal 20 is shown. Thus, the advertisement fee may be calculated in combination.

  In the advertisement distribution system according to the embodiment, the example is described in which the advertiser 10 operates the advertisement server 12 and the advertisement server 12 distributes the advertisement based on the distribution request from the advertisement selection server 3 of the advertisement selection trader 1. The advertisement server 12 may be possessed by the advertisement selection trader 1 and collectively manage and distribute advertisements of a plurality of advertisers 10.

In the above example, only an advertisement is displayed. However, a content server operated by a content provider that provides content such as video content, that is, a distribution service, is added, and the advertisement is inserted into the content and distributed. It can also take a form.
In this case, the user can receive a content / advertisement distribution service via the advertisement viewing terminal 20. If the advertisement viewing terminal 20 is connected to the content server via the network 30, the user can specify content such as a moving image provided by the content server by operating the advertisement viewing terminal 20. it can. The content server implements streaming distribution technology, and the video playback software is installed on the advertisement viewing terminal 20 (or a terminal owned by the user), so that the user plays back or views the requested content in real time. be able to.
Similarly, the content server is connected to the advertisement server 12 and the advertisement selection server 3 via the network, and issues a request for advertisement information to be inserted into the distribution content requested by the user, that is, an advertisement selection request. You may be able to. In that case, the advertisement information selected / replied from the advertisement selection server 3 is acquired from the advertisement server 12 and inserted into the content, so that the advertisement can be exposed on the advertisement viewing terminal 20. .
Further, the content server may have a function of detecting the exposure of the advertisement information on the advertisement viewing terminal 20, and may transmit an advertisement exposure log to the advertisement selection server 3 when the advertisement is exposed. For example, plug-in software for realizing extended functions such as an advertisement selection request and advertisement exposure log transmission may be installed on the content server.
In such a case, the advertisement selection server 3 is connected to the content attribute database as well as the viewer profile and the advertisement attribute via the network, and when the advertisement selection request from the content server is received, the request contents and the database contents Accordingly, the advertisement information to be exposed and displayed together with the content may be selected, and the selection result may be returned as a response. Further, when the advertisement selection server 3 receives the advertisement display (exposure) log from the content server, the advertisement selection server 3 may have a function of storing it in the database as an advertisement viewing history.

In distributing the advertisement, the advertisement selection server 3 incorporates the optimum advertisement information into the content designated from the advertisement viewing terminal 20 and distributes the content to the advertisement viewing terminal 20 as SMIL (Synchronized Multimedia Integrated Language) format data. May be.
Here, SMIL (Synchronized Multimedia Integrated Language) is an integrated technology for synchronously displaying independent multimedia objects, which is defined by W3C (WWW Consortium). According to the SMIL format, it is possible to describe temporal behavior in multimedia presentation of audio and video, presentation layout on the screen, and the like.

Further, as detailed in Japanese Patent Application Laid-Open No. 2002-366833 previously filed by the present applicant, the content, advertisement information, attribute information set for the viewer, and requirements for advertisement selection (OPTINOUT) Information) is registered in the database, and the advertisement information to be inserted into the content requested by a certain viewer is matched based on these databases, and the advertisement information that maximizes the profit of the content / advertisement distribution system is selected. It is also possible to do.
In this case, content, advertisement information, attribute information set for a viewer, and advertisement selection request conditions (OPTINOUT information) can be transferred between systems via a network.

  In the above-described embodiment, independent machines (for example, computer systems) are used for the advertisement selection server 3, the advertisement server 12, the advertisement registration server 2 (registration database), etc., but a single personal computer or the like is shared. It is also possible to consolidate functions in one place.

In the above-described embodiment, the advertisement content is assumed to be, for example, a moving image. Of course, the advertisement content distribution service may be provided in the form of a still image, audio, HTML (Hyper Text Markup Language) file, or the like. Is possible.
As the output form at the advertisement viewing terminal 20, only video output, video and audio output, only audio output, and the like can be considered.

  The advertisement viewing terminal 20 is, for example, a terminal installed in a public place or a user terminal such as a personal computer owned by a user. For example, a mobile terminal such as a mobile phone or a PDA (Personal Digital Assistant) The present invention can also be applied to an advertisement distribution system constructed as a service for a terminal of a digital TV that provides a two-way communication service.

The advertisement fee calculation program of the present invention can be recorded in advance in a system HDD as a recording medium in an information processing apparatus such as a computer system, a ROM in a microcomputer having a CPU, or the like.
Alternatively, the advertisement fee calculation program is temporarily stored on a removable recording medium such as a flexible disk, a CD-ROM (Compact Disc Read Only Memory), an MO (Magnet optical) disk, a DVD (Digital Versatile Disc), a magnetic disk, or a semiconductor memory. Can be stored (recorded) or permanently. Such a removable recording medium can be provided as so-called package software. For example, it can be installed in a computer system by being provided by a CD-ROM, a DVD-ROM, or the like.
In addition to being installed from a removable recording medium, the advertisement fee calculation program can also be downloaded from a download site via a network such as a LAN (Local Area Network) or the Internet.
Any recording medium on which the advertising fee calculation program is recorded corresponds to the recording medium of the present invention.

It is explanatory drawing of the advertisement delivery system of embodiment of this invention. It is a block diagram of the computer system which comprises the advertisement delivery system of embodiment. It is a block diagram of the advertisement viewing terminal of an embodiment. It is a flowchart of the advertisement registration process of an embodiment. It is a flowchart of the advertisement delivery process of an embodiment. It is a flowchart of the charge calculation process of embodiment.

Explanation of symbols

  1 advertisement selection trader, 2 advertisement registration server, 3 advertisement selection server, 4 fee calculation processing function, 5 advertisement registration / management processing function, 6 registration database, 7 advertisement selection processing function, 8 distribution control function, 10 advertiser, 11 advertisement Main terminal, 12 advertising servers, 20 advertising viewing terminals, 30 networks

Claims (12)

A parameter setting step for setting an output condition parameter in outputting advertisement information;
A charge calculation step of calculating an advertisement charge by substituting the set output condition parameter into a calculation formula in which the advertisement charge increases with a degree greater than the linear increase with respect to a linear increase of the output condition parameter. When,
An advertising fee calculation program for causing an arithmetic processing unit to execute.   The output condition parameter includes any one of an output time of advertisement information, an output count, a display output area, a display output position in an advertisement display area, and an installation position of an output device that performs advertisement output. The advertising fee calculation program according to 1. The output condition parameter is the output time of the advertisement information,
The above formula is
^{PA (Tk / T-1)}
The advertising fee calculation program according to claim 1, wherein:
However,
P is the advertising fee per slot at the standard advertising information output time,
A is a fixed set value for the advertisement information output time (A> 1),
T is the standard advertisement information output time per predetermined time,
Tk is an advertisement display time within a predetermined time of the advertiser k. The output condition parameter is the number of times the advertisement information is output,
The above formula is
P ・ B ^{(Hk / H-1)}
The advertising fee calculation program according to claim 1, wherein:
However,
P is the advertising fee per slot at the standard advertising information output time,
B is a fixed set value (B> 1) for one slot of advertisement output,
H is the standard number of slots per given time,
Hk is the number of advertisements displayed by advertiser k within a predetermined time. The above output condition parameters are the output time and the number of output times of the advertisement information,
The above formula is
P · (Tk / T) ^m · (Hk / H) ^m
The advertising fee calculation program according to claim 1, wherein:
Where m> 1 and
P is the advertising fee per slot at the standard advertising information output time,
T is the standard advertisement information output time per predetermined time,
Tk is the advertisement display time within a predetermined time of the advertiser k,
H is the standard number of slots per given time,
Hk is the number of advertisements displayed by advertiser k within a predetermined time. The output condition parameter is a display output area of advertisement information,
The above formula is
Q ・ C ^{(Sj / S-1)}
The advertising fee calculation program according to claim 1, wherein:
However,
Q is the advertising fee per standard advertising information display area,
C is a fixed set value (C> 1) for the display area of the advertisement information,
S is the standard advertisement display area,
Sj is the advertisement display area of advertisement j.   2. The advertisement fee calculation program according to claim 1, wherein the output condition parameter is a display output position within an advertisement display area of advertisement information. The output condition parameter as the display output position in the advertisement display area of the advertisement information is the reciprocal of the distance from the center position of the advertisement display area,
The above formula is
R / E ^{(ri / r-1)}
The advertising fee calculation program according to claim 7, wherein:
However,
R is the advertising fee at the center of the advertising display area,
E is a fixed setting value (E> 1) for the distance from the center position of the advertisement display area to the advertisement display position,
r is a set reference value for the reciprocal of the distance from the center position of the advertisement display area to the advertisement display position;
r _i is the reciprocal of the distance from the center position of the advertisement display area to the center of the display position of the advertisement information i.   2. The advertisement fee calculation program according to claim 1, wherein the output condition parameter is an installation position of an output device that performs advertisement output. The output condition parameter as the installation position of the output device that performs advertisement output is the reciprocal of the distance from the predetermined point of the installation position of the output device,
The above formula is
R / E ^{(ri / r-1)}
The advertising fee calculation program according to claim 9, wherein:
However,
R is the advertising fee at a predetermined distance from the predetermined point,
E is a fixed set value (E> 1) for the reciprocal of the distance from the predetermined point to the installation position,
r is a set reference value of the reciprocal of the distance from the predetermined point to the installation position;
r _i is the reciprocal of the distance from the predetermined point to the installation position of the output device i. A parameter setting step for setting an output condition parameter in outputting advertisement information;
A charge calculation step of calculating an advertisement charge by substituting the set output condition parameter into a calculation formula in which the advertisement charge increases with a degree greater than the linear increase with respect to a linear increase of the output condition parameter. When,
A recording medium on which is recorded an advertising fee calculation program that causes an arithmetic processing unit to execute the above. Parameter setting means for setting an output condition parameter in the output of advertisement information;
Charge calculation means for substituting the set output condition parameter into a calculation formula in which the advertisement charge increases with a degree greater than the linear increase with respect to the linear increase of the output condition parameter. When,
An advertising fee calculation device comprising:

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