JP2007052746A - Advertisement dealing system, advertisement dealing method, and program for advertisement dealing - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement dealings system in which mutual dealing partners can be found easily by the operation of terminals of a Web content provider and an advertisement provider that can be connected with the Internet. <P>SOLUTION: The Web content provider of this system operates a content providing terminal 20, transmits content information to an advertisement dealings server 10, and registers it. An advertisement providing terminal 30 transmits to the advertisement dealings server 10 insertion request information which requests advertisement insertion to specified contents; and the content providing terminal 20 transmits to the advertisement dealings server 10 recognition information which recognizes that advertisement shown in the insertion request information is added to the contents. The advertisement dealings server 10 adds advertisement information included in the insertion request information corresponding to the recognition information to the contents information. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement transaction system, an advertisement transaction method, and an advertisement transaction program for performing a transaction between a content and an advertisement in a content distribution service for distributing content with an advertisement added thereto.

  In recent years, with the widening of the network due to the rapid spread of the Internet, content distribution services that distribute information such as music and moving images called content have become widespread. This service uses a system on the Internet called the World Wide Web (hereinafter referred to as “WWW”), and the user can download content from any website as needed and obtain it by methods such as screaming. Often to do. As a result, since popular content is frequently used by users, there is a need to use content as an advertising medium. Therefore, in order to use the content as an advertising medium, an advertisement is added to the content information.

  Conventionally, as a method of selecting an advertisement to be added to content, most of the methods are based on a transaction between the content provider side and the advertisement provider side 1: 1 based on a prior inter-company contract or advertisement advertisement company recruitment advertisement in the content. . However, among them, as a method for selecting advertisements in a joint transaction between the content provider side and the advertisement provider side, an advertisement that selects and provides an advertisement to be added to the content using a system related to an auction targeted for the advertisement. A providing system has been disclosed (see Patent Document 1).

JP 2002-63474 A

  However, in the above advertisement providing system, the content provider terminal must modify the content and insert the advertisement information. Therefore, every time the advertisement information is updated, the content modification is performed again, which is costly. I was responsive. In addition, in order to perform such processing, it is difficult for a PC (personal computer) having a standard function such as that equipped with standard application software, and it is necessary to prepare a dedicated machine that installs some software as a terminal. there were.

  Accordingly, an object of the present invention has been made in view of the above points, and in a content distribution service that distributes content with an advertisement added thereto, the WEB content provider and the advertisement provider select mutually appropriate content and advertisement. Can use this service from anytime and anywhere by using a standard PC in an environment where WEB content providers, advertisement providers, and WEB content users can connect to the Internet. It is to provide a method and a program for advertising transactions.

  In order to achieve the above object, an advertisement transaction system according to the present invention provides a content providing terminal operated by a WEB content provider, an advertisement providing terminal operated by the advertisement provider, a network for the content providing terminal and the advertisement providing terminal. The advertisement transaction server is provided with a content storage means for storing content information transmitted from the content providing terminal, and provides advertisement request information for requesting advertisement placement for specific content. A posting request receiving means received from the terminal, an approval information receiving means for receiving approval information from the content providing terminal indicating approval of posting of a specific advertisement in the content, and a posting request information corresponding to the approval information in the content information. And an advertisement-added content creating means for adding the included advertisement information. Claim 1, 4 to 6).

  Therefore, in the advertising transaction system according to the present invention, the content storage means stores the content information from the content providing terminal, the posting request receiving means receives the posting request information transmitted from the advertisement providing terminal, and receives the approval information. The means receives the approval information transmitted from the content providing terminal, and the advertisement-added content creation means adds the advertisement information indicated by the approval information to the content information. Therefore, the WEB content provider and the advertisement provider can trade the content and the advertisement anytime and anywhere as long as each terminal operated by both is connected to the Internet, and the advertisement selected by the WEB content provider Can be added to content. Furthermore, the processing related to the transaction is collectively performed by the advertisement transaction server, so that the WEB content provider and the advertisement provider can use the present system without requiring a special dedicated machine.

  In order to achieve the above object, the advertisement transaction system of the present invention is a content providing terminal operated by a WEB content provider, an advertisement providing terminal operated by an advertisement provider, a user terminal operated by a WEB content user, An advertisement transaction server connected to a content providing terminal, an advertisement providing terminal, and a user terminal via a network, the advertisement transaction server including content storage means for storing content information transmitted by the content providing terminal, and a specific A request for receiving an advertisement request from an advertisement providing terminal, and an approval information receiving means for receiving approval information from the content providing terminal to approve the posting of a specific advertisement in the content. And ad information included in the publication request information corresponding to the approval information to the content information That includes an advertisement additional content production device, and content delivery means for delivering the content information is added advertisement information created by advertising additional content production device to the user terminal, the (claims 2 to 6).

  Therefore, in the advertising transaction system according to the present invention, the content storage means stores the content information from the content providing terminal, the posting request receiving means receives the posting request information transmitted from the advertisement providing terminal, and receives the approval information. The means receives the approval information transmitted from the content providing terminal, the advertisement addition content creation means adds the advertisement information indicated by the approval information to the content information, and the content distribution means determines the WEB content to which the advertisement information is added. Deliver to user terminals. Therefore, the WEB content provider and the advertisement provider can trade the content and the advertisement anytime and anywhere as long as each terminal operated by both is connected to the Internet, and the advertisement selected by the WEB content provider Can be added to content and distributed. Furthermore, the processing from transaction to distribution is collectively performed by the advertisement transaction server, so that the WEB content provider, the advertisement provider, and the WEB content user can use this system without requiring a special dedicated machine.

  Here, the above-described user terminal extracts advertisement information and content information from the content information to which the advertisement information distributed by the content distribution means is added, content reproduction means for reproducing the content information, advertisement information It is good also as providing the advertisement reproduction | regeneration means to reproduce | regenerate (claim 3).

  Accordingly, the user terminal that has received the advertisement-added content from the advertisement transaction server can provide each of the content and the advertisement to the WEB content user.

  In addition, the above-described advertisement transaction server includes a first information creating unit that creates information for a content provider based on the posting request information and the content information, and information for the advertisement provider based on the posting request information and the content information. It is good also as providing the 2nd information preparation means which produces (Claim 4).

  Thereby, the advertisement transaction server can manage information related to the advertisement transaction by classifying it into information for the content provider and information for the advertisement provider.

  In addition, the content providing terminal described above includes information display means for content provider that receives information for the content provider from the advertisement transaction server and displays the information on the screen, and the advertisement providing terminal described above is directed to the advertisement provider from the advertisement transaction server. It is good also as providing the information display means for advertisement providers which receives information and displays it on a screen (Claim 5).

  Thereby, the information display means for content providers can display the information for content providers on the screen of the content providing terminal, and the information display means for advertisement providers can display the information for advertisement providers on the screen of the advertisement providing terminal. Therefore, both the WEB content provider and the advertisement provider can view each information and participate in the transaction.

  Further, the advertisement transaction server may include an approval notification means for transmitting an approval notification based on the approval information to the advertisement providing terminal (claim 6). Thereby, the advertisement provider can know that the advertisement addition has been approved and the transaction has ended.

  Next, in the advertisement transaction method of the present invention, first, a content providing terminal operated by a WEB content provider, an advertisement providing terminal operated by the advertisement provider, the content providing terminal, and the advertisement providing terminal via a network are provided. There is a connected advertising transaction server, the advertising transaction server receives and records the content information from the content providing terminal, and the advertisement providing terminal advertises the publication request information for requesting advertisement placement for specific content. A posting request step for transmitting to the transaction server; a placement approval step for transmitting approval information to the advertising transaction server for the content providing terminal to approve that the advertisement selected from the advertisement indicated by the posting request information is added to the content; The advertisement transaction server adds an advertisement information included in the publication request information corresponding to the approval information to the content information. And Ceiling creation process, and has a (claims 7 to 10).

  For this reason, in the advertisement transaction method according to the present invention, the advertisement transaction server records the content information and the applied advertisement information. Therefore, the advertisement provider can apply for the advertisement based on the information, and the content provider also Advertisement can be approved based on such information. Therefore, the advertisement transaction can be simplified, and the development and distribution of contents can be activated.

  Here, before the above-described publication request process, the advertisement transaction server has an information creation process for a provider that creates information for the content provider and information for the advertisement provider based on the content information and the publication request information. (Claim 8).

  Thereby, the advertisement transaction server can manage information related to the advertisement transaction separately into information for the content provider and information for the advertisement provider.

  In addition, after the above-described information creation process for the provider, the advertisement transaction server includes an information transmission process for the provider that transmits the information for the content provider to the content provision terminal and transmits the information for the advertisement provider to the advertisement provision terminal. And the posting request process is a process in which the advertisement providing terminal transmits the posting request information for requesting the advertisement to the specific content based on the information for the advertisement provider to the advertising transaction server, and the posting approval process is the content providing terminal. However, it is good also as a process of selecting the advertisement added to content from the advertisement which publication request information shows, and transmitting the approval information which approves to an advertising transaction server (Claim 9).

  Thereby, both the WEB content provider and the advertisement provider can browse the information recorded in the advertisement transaction server and participate in the transaction.

  Further, the advertisement transaction server described above may have an approval notification step of transmitting an approval notification to the advertisement providing terminal after the placement approval step (claim 10). Thereby, the advertisement provider can know that the advertisement addition has been approved and the transaction has ended.

  Next, an advertisement transaction program of the present invention is provided on an advertisement transaction server connected via a network to a content providing terminal operated by a WEB content provider and an advertisement providing terminal operated by the advertisement provider. Information registration processing for accepting and recording content information from the content providing terminal, posting request receiving processing for accepting posting request information for requesting insertion of specific content from the advertisement providing terminal, and advertisement indicated by the posting request information From the content providing terminal to accept the approval information to select and approve the advertisement to be added to the content from the content providing terminal, and the ad addition content creation processing to add the advertising information included in the posting request information corresponding to the approval information to the content information Are executed (claims 11 to 14).

  For this reason, by causing the above-described computer to execute the advertisement transaction program according to the present invention, the content information is received and recorded from the content providing terminal, and the posting request information for requesting the advertisement placement for the specific content is sent from the advertisement providing terminal. Approval information for selecting and approving an advertisement to be added to the content from the advertisement indicated by the acceptance and posting request information can be accepted from the content providing terminal. Furthermore, the advertisement information included in the publication request information corresponding to the approval information can be added to the content information.

  Further, the above-described computer may be caused to execute information creation processing for a provider that creates information for a content provider and information for an advertisement provider based on the content information and the publication request information (claim 12). Thereby, information for contents providers and information for advertisement providers can be created.

  In addition, after the above-described information creation process for the provider, the information for the content provider is transmitted to the content providing terminal, and the information transmission process for the provider that transmits the information for the advertising provider to the advertisement providing terminal is executed on the above-described computer. (Claim 13). Moreover, it is good also as making a computer perform the approval notification process which transmits an approval notification to an advertisement provision terminal after a publication approval reception process (Claim 14).

  Thus, both the WEB content provider and the advertisement provider can view each information and participate in the transaction, and the advertisement provider can know that the addition of the advertisement has been approved and the transaction has ended.

  As described above, according to the present invention, a WEB content provider and an advertisement provider can trade contents and advertisements anytime and anywhere as long as each terminal operated by both is in an environment connected to the Internet. Furthermore, the processing related to the transaction is collectively performed by the advertisement transaction server, so that the WEB content provider and the advertisement provider can use the present system without requiring a special dedicated machine.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a schematic configuration diagram showing the entirety of the present embodiment. As shown in the figure, the present embodiment includes an advertisement transaction server 10, a content providing terminal 20, an advertisement providing terminal 30, and a user terminal 40. The advertisement transaction server 10, the content providing terminal 20, the advertisement providing terminal 30, and the user terminal 40 are connected to each other via the Internet 50.

  The advertisement transaction server 10 is a computer connected to the Internet, which includes an arithmetic device such as a CPU, a storage device such as a semiconductor memory and a magnetic disk, and a communication interface, and is a WEB content provider, an advertisement provider, and a WEB content user. Accordingly, the content providing terminal 20, the advertisement providing terminal 30, and the user terminal 40 can be accessed via the Internet 50 to execute various requested processes.

  The advertisement transaction server 10 is managed by the operator of the content distribution service to which the advertisement is added. For the transaction between the WEB content provider and the advertisement provider when adding the advertisement to the content, the WEB content user Provides and manages websites for distributing content to

  The content providing terminal 20, the advertisement providing terminal 30, and the user terminal 40 are information processing devices that can be connected to the Internet, such as a PHS, a mobile phone, a PDA, or a personal computer. Further, each terminal includes an input device such as a numeric keypad and a mouse and a display screen such as a display as an output device in order to perform data processing.

  The content providing terminal 20 is operated by a WEB content provider, accesses a website provided by the advertisement transaction server 10, acquires information for the content provider through the website, and displays the information on the screen. The information for the content provider includes provided content name, content unit price, advertisement provider name, number of applied advertisements, posted advertisement information, current application status, and the like.

  The advertisement providing terminal 30 is operated by the advertisement provider, accesses a website provided by the advertisement transaction server 10, acquires information for the advertisement provider through the website, and displays it on the screen. Information for advertisement providers includes content name, content unit price, advertisement provider name, number of applied advertisements, number of accesses, and the like.

  The user terminal 40 accesses a website provided by the advertisement transaction server 10, acquires information for the user through the website, and displays it on the screen. The information for users includes a content name, a content provider name, a content unit price, the number of accesses, and the like. In the display screen in the case of using the content selected and distributed based on the information for the user, the content display area (B in FIG. 10) and the advertisement display area (in FIG. 10) are displayed for the entire screen (A in FIG. 10). C) has two regions.

  Next, the overall operation of this embodiment will be described. FIG. 2 is a block diagram illustrating the configuration of the advertisement transaction server, the content providing terminal, the advertisement providing terminal, and the user terminal in the present embodiment. FIG. 3 is a sequence diagram showing the overall operation in the present embodiment, and FIGS. 4 to 10 are diagrams showing examples of screens displayed on each terminal.

  First, a WEB content provider, an advertisement provider, and a WEB content user contract with a service operator who manages the advertisement transaction server 10, register as a member, and log in to a website provided by the advertisement transaction server 10. ID and password are issued. In this contract, a predetermined contract fee may be paid to the service operator managing the advertising transaction server 10 from the WEB content provider and the advertisement provider.

  The WEB content provider operates the content providing terminal 20 to access the advertisement transaction server 10 (FIG. 3: S1), and receives a login screen for logging in to the website from the advertisement transaction server 10 (FIG. 3: S2) A login screen is displayed on the screen of the content providing terminal 20 (FIG. 3: S5). Enter the ID and password issued earlier on this login screen (FIG. 3: S7), and receive a private page from the advertising transaction server 10 for browsing the information for the content provider (FIG. 3: S9). The page is displayed on the screen of the content providing terminal 20 (FIG. 3: S11).

  Similarly, the advertisement provider operates the advertisement providing terminal 30 to access the advertisement transaction server 10 (FIG. 3: S3), and receives a login screen for logging in to the website from the advertisement transaction server 10 (FIG. 3). : S4), a login screen is displayed on the screen of the advertisement providing terminal 30 (FIG. 3: S6). Enter the ID and password issued earlier on this login screen (FIG. 3: S8), and receive a private page from the advertising transaction server 10 (FIG. 3: S10) to view the information for the advertisement provider. The page is displayed on the screen of the content providing terminal 20 (FIG. 3: S12).

  Subsequently, the WEB content provider registers the content in the content storage unit 11 via the content providing terminal 20 (FIG. 3: S13, information registration step). Here, content registration refers to uploading of content information to be distributed to the advertisement transaction server 10 or to the advertisement transaction server 10 of the address information where the content is stored when the WEB content provider provides the server. And upload.

  In the advertising transaction server 10 that has received content registration from a plurality of content providing terminals 20, the first information creating means 12 and the second information creating means 13 create information for each terminal and reflect the created information. Therefore, the private page data for each terminal is updated (FIG. 3: S14, information creation process for providers), and the updated private page data is output to the advertisement providing terminal 30 (FIG. 3: S15, for providers) Information transmission process).

  The advertisement provider operates the advertisement providing terminal 30 to cause the information display means 31 for the advertisement provider to receive the updated private page data from the advertisement transaction server 10, and displays the advertisement placement destination on the private page for the advertisement provider. A list screen (FIG. 6) is displayed (FIG. 3: S16). On the advertisement placement destination list screen, a customer number, an advertisement provider name, a content name, a content provider name, a content unit price, an applicant name, an applied advertisement number, an access number, and the like are displayed. Here, when a content to be advertised is selected and the “apply” button (3a in FIG. 6) in the content column is pressed, an application information registration screen (FIG. 7) is displayed. On the application information registration screen, customer number, advertisement provider name, application content name, content unit price, current advertisement provider name, number of application advertisements, application information registration input fields (posting period, posting time, application amount, etc.) ), The current application status (name of advertisement provider, advertisement image, publication period, publication time, application amount, etc.) is displayed. Registration of application information is executed on the application information registration screen, and application information is received by the posting request receiving means 14 as posting request information (FIG. 3: S17, posting request process). Is sent to the content providing terminal that registered the submitted content. Registration of the application information includes uploading the advertisement itself to the advertisement transaction server 10, uploading the address information where the advertisement is stored when the advertisement provider provides the server to the advertisement transaction server 10, and the like. And The advertisement provider can check the current application information on the advertisement information screen (FIG. 8) on the private page for the advertisement provider. On the advertisement information screen (Fig. 8), customer number, advertisement provider name, published advertisement information (advertisement name, advertisement image, published content name, content provider name, publication period, publication time, purchase price, etc.), application Advertisement information (advertisement name, advertisement image, placement destination content name, content provider name, publication period, publication time zone, application amount, status, etc.) is displayed.

  In the advertising transaction server 10 that has received an advertisement application from a plurality of advertisement providing terminals 30, the first information creating means 12 and the second information creating means 13 create information for each terminal and reflect the created information. In order to update the private page data for each terminal (FIG. 3: S18, provider information creation step), and output the updated private page data to the content providing terminal 20 (FIG. 3: S19, provider). Information transmission process).

  The WEB content provider operates the content providing terminal 20 to cause the information display means 21 for content provider to receive the data of the private page, and displays the provided content list screen (FIG. 4) on the private page for the content provider. Display. The provided content list screen (FIG. 4) displays a customer number, content provider name, content name, content unit price, advertisement provider name, number of applied advertisements, and the like. When a specific content name (2a in FIG. 4) is selected from the provided content list screen, a content application information screen (FIG. 5) is displayed (FIG. 3: S20). On the application information screen (Fig. 5), as with the provided content list screen (Fig. 4), the customer number, content provider name, content name, content unit price, advertisement provider name, number of applied advertisements, and advertisement insertion schedule , Posted advertisement information (advertiser name, advertisement image, publication period, publication time, purchase price, etc.) that is currently published, current application status (advertiser name, advertisement image, publication period, publication) Time zone, application amount, etc.) are displayed.

  Here, when an advertisement that is allowed to be placed is selected from the current application status field on the application information screen (FIG. 5) and the “approval” button (2b in FIG. 5) in the provider field of the advertisement is pressed, Approval information indicating that the advertisement is approved will be transmitted. When this approval information is received by the approval information receiving means 15, the applied advertisement information becomes the posted advertisement information and is incorporated in the advertisement posting schedule (FIG. 3: S21, posting approval process). When such an approval process is performed, the approval notification means 16 transmits an approval notification mail to the approved advertisement provider (FIG. 3: S22, approval notification process). At this time, a contract regarding advertisement placement may be concluded between the WEB content provider and the advertisement provider, and a predetermined contract fee may be paid from the advertisement provider to the content provider.

  Further, when the posted advertisement information is incorporated into the advertisement posting schedule, the advertisement-added content creation means 17 adds the posted advertisement information to the registered content information to create the advertisement-published content (FIG. 3: S23, advertisement-added content creation step). ), The content distribution means 18 distributes the advertisement posting content to the user terminal 40 in response to a request from the user terminal 40.

  The WEB content user operates the user terminal 40 to access the advertisement transaction server 10, receives a login screen for logging in to the website from the advertisement transaction server 10, and displays the login screen on the screen of the user terminal 40. Let The ID and password issued earlier are input on this login screen, a private page that allows browsing of information for the user is received from the advertising transaction server 10, and the private page is displayed on the screen of the user terminal 40. On the content list screen (FIG. 9) on the private page for the user, the customer number, user name, content name, content provider, price, number of accesses, etc. are displayed.

  Here, the content to be used is selected, and the “OK” button (4a in FIG. 9) or the “Purchase” button (4b in FIG. 9) is pressed. “OK” is the selection of free content, and the content can be immediately received and used. “Purchase” is the selection of paid content. You can use the content after receiving it. The screen (FIG. 10) of the user terminal 40 at the time of content use has a content display area (B in FIG. 10) and an advertisement display area (C in FIG. 10) on the entire screen (A in FIG. 10). The acquired content is divided into content information and advertisement information by the advertisement extraction means 41, and the content reproduction means 42 and the advertisement reproduction means 43 reproduce and display each information. When the content information and the advertisement information are address information, the server indicated in the address information is accessed and the stored information is obtained.

  In the advertisement transaction system according to the embodiment as described above, the WEB content provider registers content in the advertisement server 10, and the advertisement provider performs advertisement from the content registered in the advertisement server 10 via the advertisement providing terminal 30. Select the content you want to post and apply. Therefore, the WEB content provider selects an advertisement suitable for the content from the applied advertisement through the content providing terminal 20 and approves the posting. As a result, as long as there is a PC that can be connected to the Internet, a WEB content provider can easily search for an advertisement provider, and an advertiser who wants to place an advertisement can also easily search for content that is a destination. .

  Next, operation | movement of the advertisement transaction server 10 in this embodiment is demonstrated. FIG. 11 is a flowchart showing an outline of processing required from the time when the advertisement transaction server 10 receives a login request from the content providing terminal 20 and the advertisement providing terminal 30 to the start of distribution of the advertisement-added content.

  First, it is determined whether or not a login request is received from the content providing terminal 20 or the advertisement providing terminal 30 (FIG. 11: S101). If there is no request, the determination operation is continued (FIG. 11: No in S101) and the request is made. If received, the login ID and password are received from the content providing terminal 20 or the advertisement providing terminal 30 (FIG. 11: S102). It is determined whether or not the received login ID and password match the login ID and password issued in advance to the terminal that requested the login (FIG. 11: S103). The operation of determining whether or not a login request has been received is continued (FIG. 11: No in S103). If they match, login is permitted and private page data for each terminal is output (FIG. 11: S104).

  Next, registration of the content information to be provided is received from the content providing terminal 20 (FIG. 11: S105). It is determined whether or not content registration has been received (FIG. 11: S106, information registration processing). If there is no content registration, the registration acceptance work is continued (FIG. 11: No in S106), and registration is accepted. In this case, the data of the private page for each terminal is updated in order to make the registered content information public (FIG. 11: S107, information creation processing for providers, information transmission processing for providers). An application for a published advertisement for specific content is received from the advertisement providing terminal 20 from the advertisement providing terminal 20 (FIG. 11: S108). It is determined whether or not there has been an application for an advertisement (FIG. 11: S109, placement request acceptance processing). If there is no application for advertisement, the application acceptance operation is continued (FIG. 11: No in S109), and if there is an application for advertisement, an approval request mail is sent to the content providing terminal 20 for the application. (FIG. 11: S110). In order to publish the applied advertisement information, the data of the private page for each terminal is updated (FIG. 11: S111, provider information creation process, provider information transmission process). Approval of advertisement insertion is received from the content providing terminal 20 (FIG. 11: S112). It is determined whether or not there has been approval for advertisement placement (FIG. 11: S113, placement approval acceptance processing). If there is no approval, the work of accepting the advertisement application again is executed until there is an advertisement application that can be approved by the WEB content provider (FIG. 11: No in S113). If there is approval, the advertisement providing terminal 30 is notified that the posting has been approved (FIG. 11: S114, approval notification processing).

  An advertisement placement content is created by adding the approved advertisement to the content (FIG. 11: S115, advertisement addition content creation processing). It is determined whether or not the advertisement insertion period has expired (FIG. 11: S116). If the advertisement insertion period has expired, a new operation for accepting application for advertisement is executed (FIG. 11: Yes in S116). If the advertisement insertion period has not expired, a content distribution request is received from the user terminal 40 (FIG. 11: S117). It is determined whether or not there is a distribution request (FIG. 11: S118). If there is no distribution request, the distribution request receiving operation is continued (No in S118). If there is a distribution request, distribution of the requested content is started (FIG. 11: S119).

  As described above, in the present embodiment, the advertising transaction server 10 stores the content provided by the WEB content provider, receives an application for the posted advertisement from the stored content to the specific content selected from the stored content, Approval for the application is received from the WEB content provider, and the presence or absence of approval is sent to the advertisement provider. Therefore, in this embodiment, since the advertisement transaction server 10 collectively executes a process related to a transaction between the WEB content provider and the advertisement provider for placing an advertisement in the content, the WEB content provider and the advertisement provider However, it is not necessary for each terminal to be a dedicated machine with excellent processing capability, and the WEB content provider and the advertisement provider can easily use the advertisement transaction system according to this embodiment. Is possible.

It is a schematic block diagram which shows the whole this embodiment. It is a block diagram which shows the structure of the advertisement transaction server, content provision terminal, advertisement provision terminal, and user terminal in embodiment shown in FIG. It is a sequence diagram which shows the whole operation | movement in embodiment shown in FIG. It is a figure which shows the example of a screen displayed on the content provision terminal in embodiment shown in FIG. It is a figure which shows the other example of a screen displayed on the content provision terminal in embodiment shown in FIG. It is a figure which shows the example of a screen displayed on the advertisement provision terminal in embodiment shown in FIG. It is a figure which shows the other example of a screen displayed on the advertisement provision terminal in embodiment shown in FIG. It is a figure which shows the other example of a screen displayed on the advertisement provision terminal in embodiment shown in FIG. It is a figure which shows the example of a screen displayed on the user terminal in embodiment shown in FIG. It is a figure which shows the structure of the screen displayed on the user terminal in embodiment shown in FIG. It is a flowchart figure which shows operation | movement of the advertisement transaction server in embodiment shown in FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Advertisement transaction server 11 Content storage means 12 1st information creation means 13 2nd information creation means 14 Placement request reception means 15 Approval information reception means 16 Approval notification means 17 Advertisement addition content creation means 18 Content distribution means 20 Content provision terminal 21 Information display means for content provider 30 Advertisement providing terminal 31 Information display means for advertisement provider 40 User terminal 41 Advertisement extraction means 42 Content playback means 43 Advertisement playback means

Claims (14)

A content providing terminal operated by a WEB content provider, an advertisement providing terminal operated by an advertisement provider, and an advertisement transaction server connected to the content providing terminal and the advertisement providing terminal via a network,
The advertisement transaction server includes content storage means for storing content information from the content providing terminal, placement request receiving means for receiving placement request information for requesting advertisement placement for specific content from the advertisement providing terminal, and content Approval information receiving means for receiving approval information indicating approval of posting of a specific advertisement from the content providing terminal, and an advertisement for adding the advertisement information included in the posting request information corresponding to the approval information to the content information Additional content creation means;
An advertising transaction system comprising: A content providing terminal operated by a WEB content provider, an advertisement providing terminal operated by an advertisement provider, a user terminal operated by a WEB content user, the content providing terminal, the advertisement providing terminal, and the user terminal An advertising transaction server connected via a network,
The advertisement transaction server includes content storage means for storing content information from the content providing terminal, placement request receiving means for receiving placement request information for requesting advertisement placement for specific content from the advertisement providing terminal, and content Approval information receiving means for receiving approval information indicating approval of posting of a specific advertisement from the content providing terminal, and an advertisement for adding the advertisement information included in the posting request information corresponding to the approval information to the content information An advertising transaction system comprising: additional content creating means; and content distribution means for delivering content information to which the advertisement information created by the advertisement added content creating means is added to the user terminal. In the advertising transaction system according to claim 2,
The user terminal extracts an advertisement information and the content information from the content information to which the advertisement information distributed by the content distribution unit is added; a content reproduction unit that reproduces the content information; and the advertisement An advertisement transaction system comprising: advertisement reproduction means for reproducing In the advertising transaction system according to claim 1, 2, or 3,
The advertisement transaction server includes first information creating means for creating information for a content provider based on the placement request information and the content information; and for the advertisement provider based on the placement request information and the content information. An advertising transaction system comprising: second information creating means for creating information. In the advertising transaction system according to any one of claims 1 to 4,
The content providing terminal includes information display means for content provider that receives the information for content provider from the advertisement transaction server and displays the information on a screen.
The advertisement provision system according to the first aspect includes an advertisement provider information display unit that receives the advertisement provider information from the advertisement transaction server and displays the information on a screen. In the advertising transaction system according to any one of claims 1 to 5,
The advertisement transaction system, wherein the advertisement transaction server comprises an approval notification means for transmitting an approval notification based on the approval information to the advertisement providing terminal. Advertisement transaction comprising a content providing terminal operated by a WEB content provider, an advertisement providing terminal operated by an advertisement provider, and an advertisement transaction server connected to the content providing terminal and the advertisement providing terminal via a network In the advertising transaction method in the system,
An information registration step in which the advertising transaction server receives and records content information from the content providing terminal;
The advertisement providing terminal transmits a publication request information requesting advertisement placement to specific content to the advertisement transaction server;
A content approval step in which the content providing terminal transmits approval information for approving that the advertisement selected from the advertisement indicated by the placement request information is added to the content to the advertisement transaction server;
An advertisement transaction method comprising: an advertisement addition content creating step in which the advertisement transaction server adds advertisement information included in the publication request information corresponding to the approval information to the content information. In the advertising transaction method according to claim 7,
Before the placement request step, the advertisement transaction server includes a provider information creation step of creating content provider information and advertisement provider information based on the content information and the placement request information. A characteristic advertising transaction method. In the advertising transaction method according to claim 7 or 8,
After the provider information creation step, the advertisement transaction server transmits the content provider information to the content provider terminal, and transmits the advertisement provider information to the advertisement provider terminal. Having a process,
The posting request step is a step in which the advertisement providing terminal transmits posting request information for requesting an advertisement posting to the advertisement transaction server by selecting specific content based on the information for the advertisement provider.
The posting approval step is a step in which the content providing terminal transmits approval information for selecting and approving an advertisement to be added to the content based on the content provider information to the advertisement transaction server. Advertising transaction method. In the advertising transaction method according to claim 7, 8 or 9,
The advertisement transaction method, wherein the advertisement transaction server includes an approval notification step of transmitting an approval notification to the advertisement providing terminal after the placement approval step. An advertisement transaction program executed on an advertisement transaction server connected via a network to a content providing terminal operated by a WEB content provider and an advertisement providing terminal operated by an advertisement provider,
Information registration processing for receiving and recording content information from the content providing terminal;
A publication request receiving process for accepting, from the advertisement providing terminal, publication request information for requesting advertisement placement for specific content;
A posting approval receiving process for receiving approval information from the content providing terminal to approve adding an advertisement indicated by the posting request information to the content;
An advertisement-added content creation process for adding advertisement information included in the placement request information corresponding to the approval information to the content information;
An advertisement transaction program characterized by causing a computer to execute. In the advertising transaction program according to claim 11,
An advertisement transaction program that causes a computer to execute information creation processing for a provider that creates information for a content provider and information for an advertisement provider based on the content information and the posting request information. In the advertising transaction program according to claim 11 or 12,
After the information creation process for the provider, the computer executes the information transmission process for the provider that transmits the information for the content provider to the content providing terminal and transmits the information for the advertisement provider to the advertisement providing terminal. An advertising transaction program characterized by that. In the advertising transaction program according to claim 11, 12 or 13,
An advertising transaction program causing a computer to execute an approval notification process for transmitting an approval notification to the advertisement providing terminal after the posting approval receiving process.

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