JP2007156852A - System and method for providing publication/content, and publication with content receiving right - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system for providing publications/content, which can attract customers by using publications wherein the level of the content can be obtained through eyes or skin and uses mobile terminals not depending on accounting agent services or the effect of attracting customers through Internet-related companies. <P>SOLUTION: The system for providing publications/content has a server which determines whether or not the access from a customer through a mobile terminal is authorized on the Internet and then provides a content according to the determination result, and a publication 10 with a content receiving right, which displays a two-dimensional barcode 3 of the server address, an authorization code, pictures, characters and photographs. When a customer who reads the two-dimensional bar code 3 through a mobile terminal to access the server, the server determines whether or not the access is based on the right of a publication with a content receiving right and then provides the content to the mobile terminal. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a publication / content provision system, a publication / content provision method, and a publication with a content reception right using a mobile terminal, and more specifically, displayed in a publication purchased at a predetermined price. A publication / content provision system that is evoked by pictures, characters, etc. so that the purchaser can easily access the server on the Internet published in the publication with a portable terminal and receive the provision of the content, The present invention relates to a publication / content provision method and a publication with a content reception right.

  In various businesses that use the Internet, a billing method that reliably collects money, including protection of customer personal information, is very important. For this reason, many proposals are made about the mechanism for ensuring security (for example, patent documents 1-3). However, as methods for charging contents (payment collection methods) that are distributed via the Internet and played on the screen of a mobile phone terminal, currently, the following two methods are mainly collected.

  (1) Content providers are certified by these communication carrier companies as operators of “official sites” of companies such as NTT Docomo, Vodafone, AU, etc., and their charging service (contents on behalf of content providers) The fee is collected from the beneficiary and the content provider is paid for the content). At this time, the communication carrier company provides the official site operator with a billing service that is roughly divided into (a1) monthly billing with a flat-rate monthly basis and (a2) pay-per-use billing in which each billing is generated. Within the above billing agency service system, the official site operator can adopt a billing method suitable for his / her content.

  The telecommunications carrier company collects the subscription fee paid by the paying member who has subscribed to the paid content subscription of the official website as a representative of the official site operator, and adds it to the monthly call charge. The telecommunications carrier company then reimburses each official site operator for the reduced billing service fee. For an official site operator, being recognized as a “official site” of a telecommunications carrier company means that the site name is posted on the menu page (portal site) of the official site operated by the telecommunications carrier company. The opportunity to touch is greatly increased and is advantageous. That is, since the owner of the mobile phone terminal who accesses the menu page knows the official site there and becomes a paying subscriber, if he / she is certified as an official site, he / she can expect a great customer induction effect, a customer attracting effect, and the like.

  (2) If the official site cannot be certified by a telecommunications carrier company, the site operator will open the site independently. Even if charged contents are included, the charge agency service of the communication carrier company cannot be received, so the charge agency service provided by a general company related to the Internet is received. However, since these sites are not official websites certified by telecommunications carrier companies, they are not listed on the menu pages operated by telecommunications carrier companies, and a large effect of attracting customers cannot be expected.

If the talk is limited to the price collection for content distribution, the site operator can incorporate the customer into the membership system by the methods (1) and (2) above and reliably obtain the charge from the communication carrier company. .
JP-A-9-288696 Japanese Patent Laid-Open No. 10-21305 JP-A-10-74222

  Comparing the above (1) and (2), as described above, under the present circumstances, (1) is overwhelmingly advantageous for acquiring paid subscribers. Due to its marketing advantages, a large number of publishers are rushing to each telecommunications carrier company seeking certification of the official website. In NTT Docomo, which operates telecommunications carrier companies, especially i-mode, the screening standards are year by year. In fact, it has become stricter and it has become very difficult to obtain official website certification.

  By the way, when receiving the provision of contents via the Internet, in order for the customer to know the contents of the contents as much as possible, both of the above (a1) and (a2), when the subscription procedure on the Internet, part of the content is about “choi look” In many cases, it is possible to see the contents of the content. However, since the customer is forced to determine the purchase of the content based on the data on the Internet provided by the site operator, the purchase motivation alone cannot be greatly increased. On the other hand, since publications are not the place where buyers can see them on the Internet, there is a possibility that sales channels can be developed regardless of the official website. In this case, there is no need to rely on a billing agency service of a communication carrier company or another Internet related company. Further, the printed matter has a unique calm value or advantage, and therefore, it can be expected that the customer suction power is improved by the printed matter.

  The present invention can reliably collect the contents distribution fee without relying on a billing agency service of an Internet-related company, and can also attract customers specific to publications without relying on the customer collection effect of the official website of a telecommunications carrier company. An object is to provide a publication / content provision system, a publication / content provision method, and a publication with a content reception right using a portable terminal that can be expected.

  The publication / content providing system of the present invention performs authentication determination on access from a mobile terminal customer on the Internet, and provides a content according to the determination result, and a two-dimensional address of the server And a publication with a content reception right, which is a publication displaying a bar code and pictures, characters, photographs, and the like. If the customer who accesses the server by reading the two-dimensional barcode with the mobile terminal determines whether the access is based on the right of the publication with the content reception right and authenticates, the mobile terminal The content is provided.

  With the above configuration, the customer can feel the approximate contents, level, etc. of the publication directly with their skin, and the purchase motivation can be stimulated by the atmosphere of the printed matter. From the customer's point of view, publications that display the atmosphere of content with pictures, letters, photos, patterns, etc., can be picked up at the store, rather than products displayed on the Internet (virtual products). Customers can feel the unique atmosphere of printed matter. For this reason, the unique customer attraction of publications strongly motivates purchasers.

  Many citizens in Japan feel uneasy about purchasing postpaid content in the dark, and there are many people with a sensible monetary sensation. The idea of prepaid purchases (only for content distribution) is good. Is persistent. For such citizens, the above publications with the right to receive content are welcomed as being financially secure. Further, since the site operator does not rely on the billing agency service of the communication carrier company, it is relatively easy to open a store on the Internet and conduct business.

  The content may be anything as long as it is distributed over the Internet, such as a movie, animation, TV program, picture book (continuous still picture), drawing, music, or photo. The server may be divided into an authentication server for the customer to access first and request authentication, and a distribution server for distributing content to the customer according to an instruction from the authentication server. The publication with content reception right is suitable to be light and small so that it can be conveniently carried with a mobile phone such as a card, a leaflet, a stamp size sheet, and a book bookmark type. Paper quality emphasizes lightweight, and displayed characters, patterns, photographs, etc. preferably correspond to the content and level of the content. It is preferable to sell content at bookstores, hobby goods stores, convenience stores, kiosks, supermarkets, etc. because they can touch publications. However, if a predetermined situation such as the establishment of this system is realized, the publication with the content reception right may be sold on the Internet. Authentication can be performed using one or two or more of the number of accesses to the authentication server, the number unique to the portable terminal, ID, PW, and the like.

  In addition, since the server site that provides the above content is displayed as a two-dimensional barcode, the customer can easily press the site reader of the portable information terminal against the two-dimensional barcode displayed in the purchased publication. It is possible to access the server for authentication and receive the content. In other words, it is possible to distribute the content via the Internet to a customer who has accessed with a mobile terminal to a server displayed together with a publication displaying pictures, patterns, characters, photographs, etc. related to the content. . From the above usage situation, a publication with a content reception right is suitably a small and lightweight publication that is convenient to carry.

  The two-dimensional barcode of the server address can be covered with a seal. Thus, for example, when the publication is a small card, a small display space can be used effectively, and a picture, pattern, photograph, poetry, song, character, etc. can be displayed on a two-dimensional barcode. . The server can be easily accessed by turning over the cover seal or removing it if it is adhered and pressing the site reading part of the portable information terminal against the two-dimensional barcode.

  The publication / content providing method of the present invention is a method for providing a publication and content to a mobile terminal. In this method, a two-dimensional barcode of the address of the server to which the mobile terminal is accessed and a publication displaying a picture, text, photo, etc. are sold to the customer at a price that combines the price of the publication with the content, Thereafter, it is determined whether or not to authenticate the customer who has accessed the server by reading the two-dimensional barcode on the portable terminal, and the content is distributed according to the determination result.

  With the above configuration, customers can make purchases at actual stores without posting on the official website. In this case, the content distribution is paid in advance, so the content distribution is prepaid.

  The publication with a content reception right according to the present invention is used for any of the above-mentioned publication / content providing systems or publication / content providing methods. Accordingly, the content can be received through the publication.

  The above-mentioned publication with content reception right may be provided with a seal that is fixedly attached to the end so that the two-dimensional barcode can be covered or exposed. As a result, a space that does not have the meaning more than “a place where a two-dimensional barcode is displayed” for a human being, a two-dimensional barcode display, (A1) in the covered state, the design, the artistry, the advertising property, It can be a location that displays information that has appeal to people, such as information transferability, and (A2) in an exposed state can be a “location where a two-dimensional barcode is displayed”. As described above, the seal is very important for the publication, which is small and light in weight.

  First, the following points (P1) to (P3), which are characteristics of the publication / content providing system in the embodiment of the present invention, will be described. 1 to 6 are diagrams illustrating examples of publications with a content reception right used in the publication / content providing system.

(P1): The URL of a pay mobile site that requires consideration for content subscription and file download is converted into a two-dimensional barcode (QR code) and printed on a paper medium in the form shown in FIG. 1 or FIG. FIGS. 1 and 4 show the management data sticker displaying the QR code 3, the ID number, and the password PW on the sheet 1 of the main body of the publication. The QR code 3, the ID number, and the PW The management data is not limited to the data to which the seal is fixed, and may be printed directly on the main body sheet 1. Further, the QR code 3, ID, and PW are covered with a seal label 5 that can re-peel the two-dimensional barcode shown in FIG. The cover seal 5 displays images, texts, and the like representing the contents of the paid mobile site in a decorative manner, and is itself raised to the level of being sold as a kind of publication, and has a commercial value. . As shown in FIG. 3 or FIG. 6, the publication with content reception right, that is, the access sheet 10 is one in which the covering seal 5 is adhered to the QR code 3, ID, and PW of the sheet body 1. 3 and 6 show a state in which the covering seal 5 is partially adhered to the access sheet 10. The purchaser of the access sheet 10 can easily access a predetermined pay mobile site by reading the two-dimensional barcode 3 exposed by peeling off the covering seal 5 with a two-dimensional barcode reader of a mobile phone terminal. .

  In addition to the case where the printed material is a single cover sticker as described above, for example, all the pictures used in the portable content “Koji Kobori-san” are made into a seal, and a sheet such as a 10-stitch spelling sheet In some cases, it is sold as a letter. Only the first seal in the spelling is a two-layer seal, and the QR code is hidden. Such printed matter is easy to be accepted by a child customer who wants to seal all the pictures, for example, by looking at a distributed portable fairy tale.

  As another example of publications, there is one that publishes a so-called conventional picture book “Kobutori Jiji-san”, a cover seal on the last page, and leads to portable content from there.

(P2): The sales price of the access sheet 10 which is a publication with a content reception right includes the price of the paid mobile site (content distribution price) in addition to the price of the publication itself. The purchaser pays for the paid mobile site at the same time as purchasing the publication, and can access and use the paid mobile site immediately without any additional payment procedure. In addition, the sheet body 1 may be one in which a label printed with QR code 3, PW, ID is fixed to the mount, or may be one in which QR code 3, PW, ID is directly printed on the mount. In the access sheet 10, the covering seal 5 may be an adhesive type that adheres to the entire surface of the QR code 3, PW, ID so that it can be repeatedly peeled, or only one end of the covering seal 5 is fixed. These portions may be covered with QR code 3, PW, and ID in a state where they are adhered so as to be free or repeatedly peelable.

(P3): As an example of the form of this publication, there are publications (full seal type) in FIGS. 1 to 3 and examples of other publications shown in FIGS. 4 to 6 (partial seal type). is there.

  (Full seal type: FIGS. 1 to 3): A lower label is a seal label 1 printed with a QR code, ID, password, etc., and an upper layer is a releasable cover seal label 5 that serves as a cover to cover the lower layer. We sell stamp-sized double-layer seal labels (access sheets) 10. The upper-layer cover seal 5 has a commercial value in its two-layer seal label 10 itself by displaying decoratively pictures, pictures, etc. showing the theme and contents of the mobile site linked to the lower QR code 3 Is possible. Humans naturally have a collective nature like stamp collection enthusiasts, and by providing decorativeness to the cover seal 5 in this way, it is also possible to expect a marketing effect to evoke human collection habits. . Examples of publications suitable for this two-layer seal label type 10 include fairy tales, picture books, comics, and photo books.

  (Partial seal type: FIG. 4 to FIG. 6): QR code 3, PW, ID for guiding to a pay mobile site on a card 1 having a display unit 1a that deals with professional athletes, popular singers, cartoon anime, etc. A trading card (access sheet) 10 covered with a releasable covering seal 5 is printed. In the trading card 10, an image of a player, a singer, an animation character or the like that is the theme of the card 1 is printed and displayed on the covering sticker 5. For this reason, even if the two-dimensional barcode 3 is printed, the portion is covered with the covering seal 5 displaying the players, singers, and anime characters, so that the merchandise value of the trading card 10 can be rather increased. . Using this trading card 10 with a two-dimensional bar code, for example, if it is a card 1 of a famous player of soccer J-League, this player's latest activity will be displayed on the mobile site linked from QR code 3 of this trading card 10 By constantly updating the video of the scene, the purchaser of the trading card 10 can not only enjoy it as the card 1 but also always view the latest video of the player for a certain period of time using the trading card 10 as a window. Thus, the value of the conventional card 1 can be dramatically increased.

  Next, a publication / content providing system as an embodiment of the present invention will be described with reference to FIG. S1 to S10 in FIG. 7 indicate processes (steps) when the system is operated, and the steps including the subject performing the steps and the objects of the steps will be described. However, S1 to S10 do not indicate the time-series order when actually carrying out the method of the present invention, and as a time order, the larger step number may be performed before the smaller one. Good.

  (S1): A publication / content provision system that is the central existence of a publication / content provision system realized by a publication (access sheet) 10 with a content reception right. A). Produces and sells children's stories, picture books, photo books, comics, various cards 1, etc., while the company (B) that produces and sells publications with content reception rights is operated by two companies (A). Data such as a URL and a set of ID / PW for purchase confirmation authentication, which are necessary when printing a three-dimensional barcode, are supplied. The manufacturing / sales company (B) is generally assumed to be composed of a plurality of companies such as publishers, entertainment productions, and printing companies. However, the manufacturer and the distributor may be a manufacturing department and a sales department of the same company, or may be different companies. Furthermore, (A) may also serve as (B).

(S2): The company (B) that manufactures and sells the publication with the content reception right supplies the merchandise to the store (C). Other distributors may intervene in the middle of distribution if necessary.

(S3): Pay the price of the publication with content reception right purchased by the dealer (C) to the distributor (B).

(S4): The store (C) sells the publication with content reception right to the mobile terminal user (D).

(S5): The mobile terminal user (D) pays the merchandise price to the store (C).

(S6): The mobile terminal user (D) who purchased the publication 10 with content reception right turns over the covering seal 5 to expose the two-dimensional barcode 3, ID, password (PW), and the like. The user reads the exposed two-dimensional barcode 3 with a reader of the portable terminal and accesses the decrypted URL. At this time, the access destination to be guided first is the authentication server of the operating company (A) of the publication / content providing system. A screen asking the ID and PW is returned from the authentication server to the portable terminal, and the user manually inputs and transmits the ID and PW exposed together with the two-dimensional barcode 3. The set of ID and PW is set and printed in advance to be a unique combination for each individual publication 10 with content reception right, and all combinations are recorded in the database of the authentication server of the operating company (A). ing. The authentication server collates the set of ID and PW transmitted from the user (D) with the database, and if the combination exists in the database, the authentication server is the purchaser of the publication 10 with the true content reception right. Is determined. Otherwise, it is determined that the person is a false purchaser who is trying to access by entering the ID and PW in the first place even though he is a non-purchaser. Each publication 10 with a right to receive content is set in advance with the number of people who can access it in advance (in many cases, only the purchaser himself / herself will be defined as one person). It is recorded in the database together with the ID and PW. Even if the combination of ID and PW entered by the accessor exists in the database, if the prescribed number of accessible users has already been reached, it is determined that the purchaser is a false purchaser. Only when it is determined that the purchaser is a true purchaser, the accessing user (D) is guided to the content distribution server operated by the content distribution company (E).

(S7): For a user (D) determined as a true purchaser by the authentication server of the company (A) operating the publication / content provision system, the content operated by the content distribution company (E) from the authentication server A distribution instruction is transmitted to the distribution server, and the user (D) is automatically guided to the content distribution server.

(S8): The user (D) can subscribe to and browse paid content on the content distribution server and download paid files such as images, music, moving images, and games placed there. This content distribution company (E) may be the same company as (A) or (B). The three parties (E), (A), and (B) may be the same company.

(S9): The price of the paid content distributed in this way has already been collected as the price of the publication 10 with content reception right in (S5). Of that amount, (B) collects the fee for the paid content including the copyright fee of the paid content and pays the operating company (A) as a fee for using the publication / content providing system.

(S10): (A) pays a usage fee for the content distribution server to (E).

  The embodiment disclosed this time should be considered as illustrative in all points and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the description above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims. For example, a publication with a content reception right can be any stamp-sized sheet, postcard-sized sheet, various cards, book bookmarks, regular notebook size, non-standard notebook size, commuter pass size, cash card size, etc. It may be. In addition, terms such as sheets, mounts, labels, cards, leaves, and publications should be construed in accordance with the spirit of the present invention, so as not to obstruct the spirit of the present invention by focusing on small differences in terms. Should. In addition, there are cases where the two-dimensional bar code is coated in a state where the entire surface is adhered and coated, or in the state where only the end of the coated seal is fixed and the other coated seal part is adhered so that it can be peeled free or repeatedly. Of course, included. The system is applicable to any system provided with a server that authenticates access to a mobile terminal and distributes content to the mobile terminal, and a publication with a content reception right. The authentication server and the content distribution server may be different.

  According to the publication / content providing system, the publication / content providing method, and the publication with content reception right according to the present invention, (1) the customer can directly feel the publication directly with the skin, (2) Customers do n’t have to feel uneasy about buying postpaid content, while publishers do not rely on telecommunication carrier billing services, (3) Since the site of the server providing the content is displayed as a two-dimensional barcode, the customer can easily access the server for authentication and receive the content. Therefore, it is expected to be used as a form of public entertainment enjoyment.

It is a figure which shows the QR code display location of the sheet | seat in embodiment of this invention. It is a figure which shows the coating | coated seal | cover which coat | covers the QR code display location of FIG. It is a figure which shows the publication with a content reception right in the state which overlap | coated the covering seal | sticker (FIG. 2) on the QR code display location (FIG. 1) (full seal type). It is a figure which shows the QR code display location of the publication (card) with a receiving right in other embodiment of this invention. It is a figure which shows the coating | coated seal | cover which coat | covers the QR code display location of FIG. It is a figure which shows the publication with a content reception right in the state which overlapped the covering seal | sticker (FIG. 5) on the QR Code display location (FIG. 4) (partial seal type). It is a figure which illustrates the publication and content provision system in embodiment of this invention.

Explanation of symbols

  1 Sheet body, 1a Display section of body, 3 QR code, 5 Cover seal, 10 Publication with content reception right (access sheet, trading card).

Claims (5)

A server that performs authentication determination for access from a mobile terminal customer on the Internet, and provides content according to the determination result;
A two-dimensional barcode of the address of the server, and a publication with a content reception right that is a publication displaying pictures, characters, photographs, etc.
When authenticating a customer who has accessed the server by reading the two-dimensional barcode with the portable terminal, whether or not the access is based on the right of the publication with the content receiving right A publication / content providing system for providing the content to the portable terminal.   The publication / content provision system according to claim 1, wherein the two-dimensional barcode of the address of the server is covered with a seal. A method of providing publications and content for mobile devices,
Sells a two-dimensional barcode of the address of the server to which the mobile terminal is accessed and a publication displaying pictures, characters, photos, etc. to the customer at a price that combines the price of the publication and the content, and then ,
A publication / content providing method for determining whether or not to authenticate a customer who has accessed the server by reading the two-dimensional barcode with the mobile terminal, and distributing the content according to the determination result.   A publication with a content reception right used in the publication / content provision system according to claim 1 or 2 or the publication / content provision method according to claim 3.   The publication with contents according to claim 4, further comprising a seal fixedly attached at an end so as to be freely covered or exposed to the two-dimensional barcode.

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