JP2007121744A - Advertisement distribution system and access acceleration system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To perform appropriate advertisement to a potential user. <P>SOLUTION: The system comprises: a communication terminal 3 capable of playing a game by receiving game information; a provider side server 5 capable of transmitting advertisement information for displaying advertisement 17 on a screen 11 of the game together with the game information; an information transmission medium 7 including transmission request information for requesting transmission of the game information from the communication terminal 3. The provider side server 5 transmits the advertisement information with the game information to the communication terminal, based on the transmission request information from the communication terminal 3. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement distribution system and an access promotion system that perform advertisement through use of a game on a communication terminal.

  In recent years, the use of Internet homepages to advertise and advertise companies and the like has become widespread. This homepage is selected according to the intention of the user, and it is difficult for a potential user to access his / her own homepage from among many homepages.

  On the other hand, by sending direct mails with URLs and advertisements indicating the location of the homepage to a large number of unspecified potential users, access to the homepage is promoted, or direct advertisements and advertisements are made. Things have been done.

  However, the reality is that the majority of direct mail and the like are disposed of without looking through them, and it has not been possible to accurately promote and advertise to potential users.

JP 2005-169833 A

  The problem to be solved is that accurate advertisements and advertisements cannot be made to potential users.

  The present invention provides a communication terminal capable of receiving a game information and playing a game, and displaying an advertisement together with the game on a display unit of the communication terminal, in order to accurately promote and advertise to potential users. A provider-side server capable of transmitting advertisement information for display; and an information transmission medium including transmission request information for requesting transmission of game information from the communication terminal, wherein the provider-side server includes: Based on transmission request information from the communication terminal, the advertisement information is transmitted to the communication terminal together with the game information.

  According to the advertisement distribution system of the present invention, a user who has obtained transmission request information from an information transmission medium requests a game transmission from a communication terminal to a provider server, and the provider server transmits the transmission. Advertisement information can be transmitted to the communication terminal together with the game information upon request. The communication terminal can receive the game information and the advertisement information, play a game, and display an advertisement on the game screen. Therefore, it is possible to recognize and advertise the advertisement accurately to the user of the game on the communication terminal.

When the advertisement is dynamically displayed as a telop, the advertisement and advertisement can be more reliably performed to the game user.
According to the access promotion system that enables the advertisement information to display at least an access button that allows access to the homepage on the game screen, the access button that enables access to the homepage on the game screen. Can be displayed. Therefore, the user of the game on the communication terminal can be surely prompted to access the homepage, and accurate advertisement and advertisement can be performed.

  The purpose of providing accurate advertisements and advertisements to potential users was realized by displaying advertisements on the game screens of communication terminals.

FIG. 1 is a schematic configuration diagram showing an advertisement distribution system according to Embodiment 1 of the present invention, and FIG. 2 is a schematic configuration diagram of a game screen of the mobile phone shown in FIG.
[Advertising system configuration]
As shown in FIGS. 1 and 2, the advertisement distribution system 1 of the present embodiment includes a mobile phone 3 held by a user as a mobile terminal, a provider-side server 5 provided on the game provider side, and a transmission request. And a card 7 as an information transmission medium including an identification number (hereinafter referred to as “ID”) as information and a password.

  The mobile phone 3 is configured to be able to communicate information with the provider server 5 via the Internet connection. The mobile phone 3 can download game software having game information, and can play a game based on the downloaded game software. The game is displayed as a game screen 11 on the display unit 9 of the mobile phone 3 and is played by operating the operation unit 13 of the mobile phone 3.

  The provider-side server 5 includes a database (DB) 15 in which game software and advertising software that can be transmitted together with the game software are recorded and held. The advertisement software has advertisement information that enables the advertisement 17 to be displayed on the game screen 11 of the mobile phone 3. The advertisement 17 is a dynamic telop display in which characters and graphics are scrolled in the left-right direction at the lower end of the game screen 11. However, it is also possible to use a vertical scrolling display or a static telop display that does not scroll.

  The game software and advertisement software are developed by the software developer 19 and provided to the provider-side server 5. However, it can also be developed on the provider side.

  The provider server 5 can transmit game software and advertisement software by receiving the ID and password. While this ID and password are written on the card 7, they are also recorded and held in the database 15 of the provider server 5 as authentication information. The database 15 also records, for each ID, the number of times game software can be downloaded, the presence / absence of advertisement provision, the type of advertisement provided, and the like.

  The card 7 includes a URL as location information indicating the location of the download page of the provider-side server 5 together with an ID and a password. However, the location information may be a two-dimensional barcode such as a QR code. The download page is for inputting an ID and a password and requesting transmission of game software to the provider-side server 5.

In such an advertisement distribution system 1, it is possible to perform accurate advertisements and advertisements to game users through a card issuance process and a game distribution process in response to a request from the advertiser 21.
[Card issue processing]
FIG. 3 is a flowchart showing the card issuing process according to the present embodiment.

  The flowchart of FIG. 3 is started when the advertiser 21 makes an advertisement software development request to the software developer 19 and makes a card issuance request to the game provider, and the card issuance process proceeds to step S1.

  In the process of step S <b> 1, the advertisement software developed by the software developer 19 in response to the request from the advertiser 21 is recorded and held in the database 15 of the provider server 5. Thereby, the process in step S1 is completed, and the card issuing process proceeds to the process in step S2.

  In the process of step S <b> 2, the provider issues a number of IDs and passwords according to the contract with the advertiser 21 and records and holds them in the database 15. At this time, the number of downloadable game software, the presence / absence of advertisement provision, the type of advertisement provided, and the like are also recorded and held in the database 15 in association with each ID. Thereby, the process of step S2 is completed, and the card issuing process proceeds to the process of step S3.

  In the process of step S3, a card in which the URL indicating the location of the download page is described is issued together with the ID and password registered in the database. Thereby, the process of step S3 is completed and a series of card | curd issuing processes are complete | finished.

The advertiser 21 pays the development cost of the advertising software to the software developer and the cost according to the number of cards 7 issued to the game provider as the usage fee of the game software. However, it is also possible to pay the game provider in a lump sum as a software usage fee including the development cost of advertising software.
[Game distribution processing]
FIG. 4 is a flowchart showing a game distribution process according to the present embodiment.

  In the flowchart of FIG. 4, the issued card 7 is distributed to an unspecified number of potential users on the road or by direct mail, and the user uses the mobile phone 3 to specify the URL of the download page described on the card 7. Access starts. Thereby, a game delivery process progresses to the process of step S11.

  In the process of step S11, a game selection screen 23 as shown in FIG. 5 is displayed on the download page, and a game is selected. Thereby, the process of step S11 is completed and a game delivery process progresses to the process of step S12.

  In the process of step S12, an input screen 25 as shown in FIG. 6 is displayed according to the selection of the game, and the ID and password described on the card 7 are input. Thereby, the process of step S12 is completed and a game delivery process progresses to the process of step S13.

  In the process of step S <b> 13, the ID and password are transmitted to the provider-side server 5 in accordance with the operation of the “Send” button 27. Thereby, the process of step S13 is completed and the transmission request | requirement of game software is completed. And a game delivery process progresses to the process of step S14.

  In the process of step S <b> 14, the provider server 5 authenticates the ID and password transmitted from the mobile phone 3 side. That is, the provider-side server 5 determines whether or not the ID and password recorded in the database 15 match the transmitted ID and password. If they match, the process of step S14 is completed, and the process proceeds to step S15. If there is a mismatch, the game distribution process ends and the game is not provided to the user.

  In the process of step S15, it is determined whether there is a downloadable number of times corresponding to the authenticated ID. That is, it is determined whether the number of downloadable times recorded in the database 15 is zero. If there is a downloadable number of times (other than zero), the process of step S15 is completed, and the game distribution process proceeds to the process of step S16. If the number of downloadable times does not exist (in the case of zero), the game distribution process ends, and the game is not provided to the user.

  In the process of step S16, it is determined whether or not an advertisement corresponding to the authenticated ID is provided. If the advertisement provision is “present”, the process proceeds to step S17. If the advertisement provision is “not present”, the process proceeds to step S18.

  In step S17, the type of provided advertisement corresponding to the authenticated ID is determined, and advertisement software is added to the game software of the selected game accordingly. Thereby, the process of step S17 is completed, and the game distribution process proceeds to step S18.

  In step S18, game software is transmitted to the user. At this time, the provider-side server 5 records and updates the remaining downloadable number of times obtained by subtracting one time from the recorded number of downloadable times in the database 15. Thereby, the process of step S18 is completed, and the game distribution process proceeds to the process of step S19.

  Note that, in the process of step S16, when the advertisement provision is “none”, only the game software to which the advertisement software is not added is transmitted.

  In the process of step S19, the game software and the advertisement software transmitted from the provider side server 5 are received and downloaded by the mobile phone 3. Therefore, the user can start a game using the downloaded game software.

  When the game is started, as shown in FIG. 2, a dynamic telop display advertisement 17 in which characters and graphics scroll in the left-right direction is displayed at the lower end portion of the game screen 11. For this reason, the user of the game can recognize the advertisement 17 and can advertise and advertise.

  As described above, in this embodiment, a card 7 on which an ID and a password enabling use of a game are provided to an unspecified number of potential users by distribution and obtained from the card 7. Based on the received ID and password, the communication terminal sends a game transmission request to the provider-side server 5, and the provider-side server 5 transmits the advertising software together with the game software to the communication terminal in response to the transmission request. The mobile phone 3 can receive and download game software and advertisement software, play a game, and display an advertisement on the game screen 11. Therefore, it is possible to cause potential users to recognize the advertisement 17 through the use of the game, and to accurately promote and advertise.

  To explain further, the demand for games using the mobile phone 3 is high, and not only there are already a large number of game users, but there are also many potential game users who are highly interested. When the card 7 is provided to such an existing game user or a potential game user, the game is used without being disposed in many cases. Through the use of this game, the user can recognize the advertisement 17 and perform more accurate advertising and advertisement as compared with the case where a simple direct mail or the like is distributed.

  In addition, in the present embodiment, since the advertisement 17 on the game screen 11 is a dynamic telop display, it is easy to draw the user's attention, and advertising and advertisement can be performed more reliably.

  FIG. 7 is a schematic configuration diagram showing a game screen according to the second embodiment of the present invention. The basic configuration is the same as that of the advertisement distribution system of the above embodiment, and the corresponding components will be described with the same reference numerals or the same reference numerals marked with A.

  The access promotion system of the present embodiment uses a promotion advertisement 17A that functions as an access button that promotes access to a specific home page and enables access to the specific home page, instead of the advertisement 17 of the above embodiment. is there. The advertisement 17 of the above embodiment can be configured to function as an access button that allows access to a specific home page.

  In this embodiment, the advertisement software includes location information indicating the location of a specific home page and promotion advertisement information for displaying the promotion advertisement 17A for accessing the home page.

  When the game software and advertisement software are downloaded to the mobile phone 3 and the game is started, the promotion advertisement 17A is displayed as a dynamic telop display that scrolls characters and figures in the left-right direction at the lower end of the game screen 11A. Is displayed. The promotion advertisement 17A functions like a banner advertisement according to the location information, and can be operated and can access a specific home page when operated. On the other hand, the promotion advertisement 17A indicates that, for example, bargain information, privilege information, etc. are intended to raise the attention and interest of users such as advertisements, and a specific homepage can be accessed by operation. it's shown.

  Therefore, in this embodiment, the user can be alerted and interested by the promotion advertisement 17A, and the access to the home page can be promoted. For this reason, the advertisement and advertisement through the homepage can be performed accurately. In addition, the user can easily access a specific homepage by operating the promotion advertisement 17A, and the access can be further promoted.

  As mentioned above, although the Example of this invention was described, this invention is not limited to this, The various change accompanying the element of a structure is possible. For example, although a card issued by a game provider is used as an information transmission medium, it may be an e-mail or a flyer.

  Moreover, as a portable terminal, it can also be set as a personal computer, PDA, a portable game machine etc., for example.

  In the above embodiment, the game software and the advertisement software are provided. However, for example, the advertisement software may be omitted, and the game software itself may be configured to incorporate the advertisement information, the location information, and the promotion advertisement information.

  In the second embodiment, the specific homepage can be accessed by operating the promotion advertisement 17A itself. For example, the URL of the specific homepage may be displayed on the game screen separately from the promotion advertisement. It is also possible to display only the URL of a specific homepage without displaying the promotion advertisement.

It is a schematic block diagram which shows an advertisement delivery system (Example 1). FIG. 2 is a schematic configuration diagram of a game screen of the mobile phone shown in FIG. 1 (Example 1). 10 is a flowchart illustrating a card issuing process (first embodiment). It is a flowchart which shows a game delivery process (Example 1). It is a schematic block diagram which shows a game selection screen (Example 1). It is a schematic block diagram which shows an input screen (Example 1). It is a schematic block diagram which shows a game screen (Example 2).

Explanation of symbols

1 Advertisement distribution system 3 Mobile phone (mobile terminal)
5 Provider side server 7 Card (information transmission medium)
11 Game screen 17 Advertisement 17A Promotion advertisement

Claims (3)

A communication terminal capable of receiving game information and playing games;
A provider-side server capable of transmitting advertisement information for displaying an advertisement together with the game on the display unit of the communication terminal;
An information transmission medium provided with transmission request information for requesting transmission of game information from the communication terminal;
The provider server transmits the advertisement information together with the game information to the communication terminal based on transmission request information from the communication terminal. The advertisement distribution system according to claim 1,
The advertisement distribution system, wherein the advertisement is dynamically displayed as a telop. The advertisement distribution system according to claim 1 or 2,
The access promotion system characterized in that the advertisement information can display at least an access button that enables access to the homepage on the game screen.

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