JP2007065905A - Customer information collecting device, method and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a customer information collecting device, method and program capable of collecting appropriate customer information for use in area marketing. <P>SOLUTION: When a customer accesses a customer information collecting server 10 from a customer terminal 14, an interest information presentation part 16 displays an interest selection page on the customer terminal 14. The customer selects the types of interesting stores and the like as objects of interest. A base information presentation part 18 displays a base information acquisition page for acquiring the base information of the customer on the customer terminal 14. When the customer inputs position information such as an own home, a work location and the like, a map information presentation part 20 displays map information corresponding to the position information on the customer terminal 14 and, when the customer specifies a base position on the map, displays the interest object within a prescribed range therefrom. A coordinates information acquisition part 22 acquires coordinates of the central point of the map information as base related coordinate information and stores it in the storage part 26 associated with the interest information. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a customer information collection apparatus, a customer information collection method, and a customer information collection program for collecting information such as customer interests and bases.

  Conventionally, as a method of grasping the distribution of customers used in area marketing or the like, there is a method of collecting a customer list and plotting the collected addresses on a map.

  However, it takes time and cost to collect the customer list, and the collection itself is difficult from the viewpoint of protecting personal information.

Therefore, Patent Literature 1 and Patent Literature 2 below disclose a technique for acquiring user position information from a mobile phone or the like and grasping customer trends.
JP 2003-85450 A JP 2003-91536 A

  However, in the above conventional technology, since the customer's location information is obtained from the mobile terminal, the collected location information represents the location at the time when the customer accessed, and the customer's residence, work It was not base information related to customer bases such as local communities. For this reason, there existed a problem that it was not suitable as positional information for using for area marketing.

  The present invention has been made in view of the above-described conventional problems, and an object thereof is to provide a customer information collection device, a customer information collection method, and a customer information collection program that can collect customer information suitable for use in area marketing. There is to do.

  In order to achieve the above object, the present invention provides a customer information collecting apparatus, an interest information presenting means for presenting interest information for identifying a customer's interest, and a base for presenting base related information related to the customer's base Information presenting means, map information presenting means for presenting map information corresponding to the position information when the customer designates specific position information from the presented base-related information, and predetermined coordinate information from the map information Coordinate information acquisition means for acquiring the base-related coordinate information, and storage means for storing the base-related coordinate information in association with the interest information.

  In addition, the present invention is a customer information collection device, an interest information acquisition unit for acquiring interest information for specifying customer interest, a base information presentation unit for presenting base related information related to a customer base, a customer When the specific location information is designated from the presented base related information, the map information presenting means for presenting the map information corresponding to the location information, and the predetermined coordinate information from the map information as the base related coordinate information Coordinate information acquisition means for acquiring and storage means for storing the base related coordinate information in association with the interest information.

  Here, the coordinate information acquisition means uses the coordinate information of the center position of the map represented by the map information or the coordinate information of the position specified by the customer on the map represented by the map information as base related coordinate information. It is characterized by acquiring.

  Further, the map information presenting means presents map information including an object of interest within a certain distance range from a base position designated by a customer on the map information.

  The present invention is also a customer information collection method, the step of acquiring interest information for identifying the customer's interest, the step of presenting location related information related to the customer's location, and the location where the customer is presented A step of presenting map information corresponding to the position information when specifying specific position information from the related information, a step of acquiring predetermined coordinate information from the map information as base related coordinate information, and the base related coordinates Storing information in association with the interest information.

  Further, the present invention is a customer information collection program for acquiring interest information for identifying a customer's interest, presenting base related information related to the customer's base, and identifying the customer from the presented base related information If the position information is specified, map information corresponding to the position information is presented, predetermined coordinate information is acquired as base-related coordinate information from the map information, and the base-related coordinate information is associated with the interest information. It is characterized by causing a computer to execute a storing process.

  According to the present invention, since the base-related coordinate information related to the customer base is stored in association with the interest information for specifying the customer's interest, the customer information suitable for use in area marketing can be collected.

  Hereinafter, the best mode for carrying out the present invention (hereinafter referred to as an embodiment) will be described with reference to the drawings.

  FIG. 1 is a block diagram showing an embodiment of a customer information collecting apparatus according to the present invention. In FIG. 1, a customer information collection server 10 constituting a customer information collection device is connected to a network 12 such as the Internet. A customer terminal 14 such as a customer's personal computer is also connected to the network 12.

  The customer information collection server 10 includes an interest information presentation unit 16, an interest information acquisition unit 17, a base information presentation unit 18, a map information presentation unit 20, a coordinate information acquisition unit 22, a communication unit 24, and a storage unit 26. ing.

  The interest information presentation unit 16 distributes the interest information for specifying the customer's interest to the customer terminal 14 and executes control to display the interest information on the display screen of the customer terminal 14. Here, the interest information refers to information directly or indirectly related to the consumption behavior of the customer, such as information on individual stores or real estate in which the customer is interested, or the type thereof.

  When the customer accesses a website that exists on the network 12, the interest information acquisition unit 17 performs an operation of acquiring interest information that identifies the customer's interest from the website. The address information of this website may be distributed from the interest information presentation unit 16 to the customer terminal 14. Further, when a customer accesses a predetermined website, information indicating that the customer has accessed from the website may be acquired. In this case, it is not necessary to distribute address information from the interest information presentation unit 16 to the customer terminal 14. The acquisition of the interest information may be performed by transmitting the interest information itself from the website every time the customer accesses, or by storing the website and the interest information in advance in the storage unit 26 and from the website. When the information indicating that the customer has accessed is acquired, the interest information acquisition unit 17 may acquire the corresponding interest information from the storage unit 26.

  The base information presentation unit 18 executes control for distributing base related information related to the customer base to the customer terminal 14 and displaying it on the display screen of the customer terminal 14. Here, the base-related information refers to information related to a point serving as a base for the customer's life, such as the customer's residence and work place. The base related information includes a base information acquisition page for acquiring information related to the customer base.

  The map information presentation unit 20 executes control for distributing map information representing a map corresponding to the customer base information and interest information to the customer terminal 14 and displaying the map information on the display screen of the customer terminal 14.

  The coordinate information acquisition unit 22 acquires predetermined coordinate information as base-related coordinate information from map information representing a map corresponding to the customer base information. Here, the predetermined coordinate information (base-related coordinate information) is, for example, information representing the coordinates of the center point of the map or the coordinates of the point designated by the customer on the map. The coordinate information acquisition unit 22 stores the base-related coordinate information in the storage unit 26 in association with the interest information, and creates a customer database.

  The communication unit 24 communicates with each customer terminal 14 via the network 12 by a known method to exchange data.

  The storage unit 26 includes, for example, a CPU working RAM, a flash memory as a nonvolatile memory, a magnetic storage medium, and the like, and stores various data and programs such as the interest information and map information.

  Note that the customer information collection server 10 described above may be a computer configured with a CPU at the center. In this case, the CPU executes a program stored in a memory card or other medium so that the customer information collection server 10 can execute the program. Each function is realized.

  FIG. 2 shows a flow of an operation example of the customer information collection server 10 and the customer terminal 14 shown in FIG. In FIG. 2, when the user of the customer terminal 14 accesses the customer information collection server 10 from the customer terminal 14 and requests information such as an interested store (S1), the interest information presentation unit 16 of the customer information collection server 10 Based on the information about the stores and the like stored in the storage unit 26, an interest selection page including the types of stores and the like that can be the interest of the customer is distributed to the customer terminal 14 by the communication unit 24 (S2). In addition, it is good also as a structure which acquires the information regarding the said store etc. from the suitable server etc. outside the customer information collection server 10 instead of acquiring from the memory | storage part 26. FIG.

  Since the above-mentioned interest selection page is displayed on the customer terminal 14 (S3), the customer selects the type of store or the like that he is interested in as an object of interest (S4). Interest information representing the selected object of interest is sent to the customer information collection server 10.

  The base information presentation unit 18 of the customer information collection server 10 directs the base information acquisition page for acquiring base information such as the address or work location of the customer who has sent the object of interest to the customer terminal 14 by the communication unit 24. (S5).

  The customer terminal 14 displays the site information acquisition page (S6), so the customer inputs location information such as home, work location, or nearest station as specific site information (S7). The input position information is sent to the customer information collection server 10.

  The map information presentation unit 20 of the customer information collection server 10 acquires map information representing a map corresponding to the position information from the storage unit 26 (S8), and distributes it to the customer terminal 14 by the communication unit 24 (S9). . In addition, it is good also as a structure which acquires map information from the suitable server etc. of the customer information collection server 10 instead of acquiring from the memory | storage part 26. FIG. At this time, the coordinate information acquisition unit 22 acquires predetermined coordinate information such as the coordinates of the center point from the map information as base related coordinate information (S10). The coordinate information acquisition unit 22 stores the base-related coordinate information in the storage unit 26 in association with the interest information selected in S4, and creates a customer database (S11). The customer database preferably includes the date, day of the week, and time when the customer accessed the customer information collection server 10 in addition to the base-related coordinate information and interest information.

  Further, since the map represented by the map information is displayed on the customer terminal 14 (S12), the customer designates a base position such as his / her home or work place on the map (S13). The input base position is sent to the customer information collection server 10, and the server 10 acquires the base position coordinates designated on the map by the coordinate information acquisition unit 22 (S14). In addition, you may use the coordinate of the base position designated here as base related coordinate information instead of the predetermined coordinate information acquired by said S10.

  The map information presenting unit 20 of the customer information collecting server 10 is configured such that the central point coordinates acquired in S10 or the customer acquired in S14 is a map according to the type of the store or the like as the object of interest selected by the customer in S4. Stores 26 (hereinafter referred to as “neighboring interests”) within a certain distance range from the base location specified above are searched from the storage unit 26 (S15), and the map information including the acquired stores is communicated. The part 24 delivers to the customer terminal 14 (S16). In addition, it is good also as a structure which acquires the said store etc. from the suitable server etc. outside the customer information collection server 10 instead of acquiring from the memory | storage part 26. FIG. Furthermore, the distance from the base position is not necessarily a linear distance, and for example, an actual moving distance along the road can be used.

  On the customer terminal 14, the map information of the interest of interest including the store etc. is displayed (S17). Further, when the customer designates a specific store among a plurality of neighboring stores displayed on the customer terminal 14 (S18), the location information of the designated store is sent to the customer information collection server 10 (S19). ). The coordinate information acquisition unit 22 of the customer information collection server 10 may acquire the base position coordinates of the neighboring stores. In this case, position information of individual stores and real estate can be acquired as interest information, and more detailed area marketing corresponding to each store becomes possible.

  FIG. 3 shows an example of the customer database created in S11. In FIG. 3, the customer database stores the date, day of the week, time, base-related coordinate information, and interest information when the customer accesses the customer information collection server 10 according to the order of access. Further, as shown in FIG. 3, base location information such as an address or a station name corresponding to the coordinates may be stored together with the base related coordinate information so that the base information can be obtained without referring to the map. If this customer database is used, it is possible to grasp how many customers having bases such as residences and work places exist in which area, and area marketing can be carried out efficiently. In the present embodiment, the type of store has been described as an example of the interest information, but the present invention is not limited to this. For example, each store name may be stored, and the store type and each store name may be stored together.

  FIG. 4 shows an example of a screen displayed on the customer terminal 14 during the operation shown in FIG. In FIG. 4, the interest selection page sent from the customer information collection server 10 is first displayed on the customer terminal 14 (S101). In the example of FIG. 4, stores related to “1. gardening”, “2. sports”, and “3. car” are presented as objects of interest.

  When the customer selects gardening as an object of interest, for example, the customer information collection server 10 then sends a search method page that constitutes the site information acquisition page and displays it on the customer terminal 14 (S102). On the search method page, the customer selects whether to search from home or from work.

  When the customer selects a residence from the search method page, the customer information collection server 10 sends the address and station search page that constitute the base information acquisition page and displays them on the customer terminal 14 (S103).

  When the customer inputs his / her home address from the address / station search page, map information corresponding to the address is sent from the customer information collection server 10 and displayed on the customer terminal 14 (S104). As described with reference to FIG. 2, the map information may be configured to be retrieved from the storage unit 26 or acquired from an appropriate server or the like outside the customer information collection server 10. May be. The map information is configured so that the home and work location can be specified on the map.

  When the customer designates his / her home position on the map, map information including a gardening related store or the like within a certain distance from the designated position is sent from the customer information collecting server 10 and displayed on the customer terminal 14 ( S105). As described with reference to FIG. 2, the store information may be obtained by searching from the storage unit 26 or may be obtained from an appropriate server or the like outside the customer information collection server 10. It may be configured. In addition, it is preferable that the map information including the store includes a route from the position designated by the customer to the store.

  When the customer gives an instruction by clicking on the target store from the map information including the above-mentioned store etc., the customer information collection server 10 sends detailed information of the store to the storage unit 26 or an appropriate server outside the customer information collection server 10 or the like. And the detailed information is displayed on the customer terminal 14 (S106).

  The information acquired from the customer by the above operation is accumulated in the storage unit 26 as a log.

  FIG. 5 shows a flow of another operation example of the customer information collection server 10 and the customer terminal 14 shown in FIG. In FIG. 5, when a customer accesses a website such as a desired store from the customer terminal 14 (S201), the interest information acquisition unit 17 of the customer information collection server 10 is accessed from the website via the communication unit 24. Receive information to the effect. The interest information acquisition unit 17 operates the website stored in advance as the interest information in the storage unit 26 based on the information indicating that there has been access, or the location information of a store or the like posted on the website Get name, type, etc. In addition, you may comprise so that the interest information acquisition part 17 may receive interest information from the said website (S202).

  Next, the site information presentation unit 18 of the customer information collection server 10 sends a site information acquisition page for acquiring site information such as a customer's address or work location from the communication unit 24 via the website. Alternatively, it is delivered directly to the customer terminal 14 (S203). On this site information acquisition page, for example, the location of the customer's site is operated, or the route from the customer's site to the store etc. listed on the website is searched and displayed. It is preferable to make a statement to that effect.

  The customer terminal 14 displays the site information acquisition page (S204), and the customer inputs the location information of his / her home, work location or nearest station as specific site information (S205). The input position information is sent to the customer information collection server 10.

  The map information presentation unit 20 of the customer information collection server 10 acquires map information representing a map corresponding to the position information from the storage unit 26 (S206), and distributes it to the customer terminal 14 by the communication unit 24 (S207). . In addition, it is good also as a structure which acquires map information from the suitable server etc. of the customer information collection server 10 instead of acquiring from the memory | storage part 26. FIG. At this time, the coordinate information acquisition unit 22 acquires predetermined coordinate information such as the coordinates of the center point from the map information as base related coordinate information (S208). The coordinate information acquisition unit 22 stores the base-related coordinate information in the storage unit 26 in association with the interest information acquired in S202, and creates a customer database (S209). The customer database preferably includes the date, day of the week, and time when the customer accessed the customer information collection server 10 in addition to the base-related coordinate information and interest information.

  Further, since the map represented by the map information is displayed on the customer terminal 14 (S210), the customer designates the location of his / her home, work location, etc. on this map (S211). The input base position is sent to the customer information collection server 10, and the server 10 acquires the base position coordinates designated on the map by the coordinate information acquisition unit 22 (S212). In addition, you may use the coordinate of the base position designated here as base related coordinate information instead of the predetermined coordinate information acquired by said S208.

  The map information presentation unit 20 of the customer information collection server 10 searches the storage unit 26 for a route from the customer base location acquired in S212 to the store operating the website (S213), and sends the route to the store. The map information including the route is distributed to the customer terminal 14 by the communication unit 24 (S214). Note that the route to the store or the like may be acquired from an appropriate server or the like outside the customer information collection server 10 instead of being acquired from the storage unit 26.

  At the customer terminal 14, map information including the route to the store or the like is displayed (S215). The map information preferably includes a route from a position designated by the customer to a store or the like. This route can be displayed, for example, by changing the color of the road.

It is a block diagram showing one Embodiment of the customer information collection apparatus concerning this invention. It is a flowchart of the operation example of the customer information collection server and customer terminal which were shown by FIG. It is a figure which shows the example of a customer database. It is a figure which shows the example of the screen displayed on a customer terminal. It is a flowchart of the other operation example of the customer information collection server and customer terminal which were shown by FIG.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 10 Customer information collection server, 12 Network, 14 Customer terminal, 16 Interest information presentation part, 17 Interest information acquisition part, 18 Base information presentation part, 20 Map information presentation part, 22 Coordinate information acquisition part, 24 Communication part, 26 Storage part .

Claims (7)

Interest information presenting means for presenting interest information for identifying customer interests;
Location information presentation means for presenting location related information related to the customer location,
Map information presenting means for presenting map information corresponding to the location information when the customer designates specific location information from the presented base-related information;
Coordinate information acquisition means for acquiring predetermined coordinate information as base-related coordinate information from the map information;
Storage means for storing the base-related coordinate information in association with the interest information;
A customer information collecting apparatus comprising: Interest information acquisition means for acquiring interest information for identifying customer interests;
Location information presentation means for presenting location related information related to the customer location,
Map information presenting means for presenting map information corresponding to the location information when the customer designates specific location information from the presented base-related information;
Coordinate information acquisition means for acquiring predetermined coordinate information as base-related coordinate information from the map information;
Storage means for storing the base-related coordinate information in association with the interest information;
A customer information collecting apparatus comprising:   3. The customer information collecting apparatus according to claim 1, wherein the coordinate information acquisition unit acquires coordinate information of a center position of a map represented by the map information as base related coordinate information. Information collection device.   3. The customer information collecting apparatus according to claim 1, wherein the coordinate information acquisition unit acquires coordinate information of a position designated by the customer as base related coordinate information on a map represented by the map information. Customer information collection device characterized by.   5. The customer information collection device according to claim 1, wherein the map information presentation unit includes an interest object within a certain distance range from a base position designated by a customer on the map information. A customer information collecting apparatus characterized by presenting information. Obtaining interest information identifying customer interests;
Presenting location-related information related to the customer location;
Presenting map information corresponding to the location information when the customer designates specific location information from the presented base-related information;
Acquiring predetermined coordinate information as base-related coordinate information from the map information;
Storing the base-related coordinate information in association with the interest information;
A method for collecting customer information, comprising: Get interest information to identify customer interests,
Present location-related information related to the customer ’s location,
When the customer specifies specific location information from the presented base-related information, the map information corresponding to the location information is presented,
Predetermined coordinate information is acquired as base-related coordinate information from the map information,
A customer information collection program for causing a computer to execute processing for storing the base-related coordinate information in association with the interest information.

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