JP2007018475A - Sale/purchase method utilizing ic chip and the like - Google Patents

Sale/purchase method utilizing ic chip and the like Download PDF

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Publication number
JP2007018475A
JP2007018475A JP2005227185A JP2005227185A JP2007018475A JP 2007018475 A JP2007018475 A JP 2007018475A JP 2005227185 A JP2005227185 A JP 2005227185A JP 2005227185 A JP2005227185 A JP 2005227185A JP 2007018475 A JP2007018475 A JP 2007018475A
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chip
sales
chips
purchase
product
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Hideo Suzuki
英雄 鈴木
Hirohide Suzuki
博英 鈴木
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)

Abstract

<P>PROBLEM TO BE SOLVED: To show the actual object of new publication or a new product, its specifications, and services, such as discount, in an exhibition hall or display window, even when the store is closed and to exhibit marketing effects by arousing buying motivation on the spot, without visiting a shop during the opening hour. <P>SOLUTION: An IC chip, bar code, and the like in which detailed data on a product are included are attached to the product in the display window or the display window, and the IC chip, bar code, and the like for service data, such as discount according to a location and shop/period, are selectively attached. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

本発明は、ショーウインドー内・街頭・商店街・無人自動販売機等での対象販売製品が一個か少量の用意でしかも休日にもまた、専門販売店でなくとも過疎地の消費者にも希望の製品が届きさらに商店街の活性化に役立つ販売・購入方法に関する。  The present invention is suitable for a consumer in a depopulated area even if it is not a specialized retail store, even if it is prepared for one or a small amount of target sales products in show windows, streets, shopping districts, unmanned vending machines, etc. It relates to sales and purchase methods that help the product reach and further revitalize the shopping street.

従来、製品を購入するのにデパートや専門店に出かけたり、テレビ・ラジオ・インターネット・通信販売等を利用していた。  In the past, products were purchased at department stores and specialty stores, and TV, radio, internet, mail order, etc. were used.

現在、履歴等のICチップと価格のバーコードがついた製品はレジで買う必要がある。  At present, products with IC chips such as histories and price barcodes need to be purchased at cash registers.

最近では、製品や新聞紙面・名刺・チラシ等にバーコード・二次元バーコード・ICチップ等にそのデーターを格納し読み取り機などでその製品の詳細がわかり、さらに購入することも可能である。  Recently, it is possible to store the data on products, newspapers, business cards, leaflets, etc., and store the data in barcodes, two-dimensional barcodes, IC chips, etc., and read the details of the products with a reader, etc.

また、清涼飲料水の自動販売機では携帯電話で買うこともできる。  Soft drink vending machines can also be purchased from mobile phones.

しかし、その製品の実物を見て購入するにはデパートや専門店に出かけなければならず、特に新製品などは近くの商店などでは手に入りにくい。  However, in order to see and purchase the actual product, you must go to a department store or a specialty store. Especially, new products are difficult to obtain at nearby stores.

また、ショーウインドーや見本広告などを見て欲しいと思ってもサイズや規格など詳細がわからずしかも休日であった場合には開店日にまた出かけなければならない。  Even if you want to see a show window or sample advertisement, if you don't know the details such as size and specifications, and if it is a holiday, you must go back to the opening day.

さらに、紙面上や画面上のものでは実物をイメージするのに困難をともない、トラブルの原因となっている。  Furthermore, it is difficult to image the real thing on the paper or on the screen, causing trouble.

しかも、その店や場所にある量の製品を確保しておかなければならず、製造元や販売店にとってリスクが多いため、売れ筋店舗などに限定され過疎地やお年寄りや子供が行きやすい近所の店舗等には特に新製品は置かれず消費者拡大にストップがかかっている。  In addition, it is necessary to secure a certain amount of products in that store or place, and there are many risks for manufacturers and dealers, so it is limited to hot-selling stores etc. In particular, there are no new products, and the expansion of consumers has been stopped.

これまでのICチップやバーコードデーターによる概要説明・購入では店舗や場所による価格サービス等は人的作業による説明で行なわれており、量販店にはかなわなかった。  In the past explanation and purchase by IC chip and bar code data, price service by store and place was carried out by explanation by human work, and it was not suitable for mass retailers.

解決しようとする問題点は休日でもショーウインドー・見本広告・車内・消費者の近所・街頭・過疎地等の場所を選ばず少量で製品の詳細と実物がわかり製造元・販売店・消費者が共に共栄できる販売・購入方法。  Problems to be solved include show windows, sample advertisements, in-cars, consumer neighborhoods, streets, depopulated areas, etc., regardless of the location and details of the product can be found in small quantities and the manufacturer, dealer, and consumers can co-prosper Possible sales and purchase methods.

上記目的を達成するために、本発明の方法においては、ショーウインドー内の製品やショーウインドーにその製品の詳細データーが入ったICチップやバーコード等を添付し、場所や店・時期による割引等のサービスデーターのICチップやバーコード等を選択添付する。  In order to achieve the above object, in the method of the present invention, a service such as discounts depending on the place, shop, and time is attached to the product in the show window or an IC chip or barcode containing detailed data of the product on the show window. Select and attach data IC chips, barcodes, etc.

それを、散歩やウインドーショッピングをしている人が読み取り送信可能な携帯電話等や備え付けの専用読み取り送信機器で製品情報詳細と購入依頼をさせる。  The product information details and purchase request are made by using a mobile phone or the like that can be read and transmitted by a person taking a walk or window shopping or a dedicated reading and transmitting device provided.

その場所はタクシー・飛行機・電車・商店街・コンビニ・駅構内見本広告・街頭見本広告・自動販売機など多岐にわたる。  There are various places such as taxis, airplanes, trains, shopping streets, convenience stores, station sample advertisements, street sample advertisements, and vending machines.

展示場やショーウインドーでの新刊や新製品などの実物とその説明や割引等のサービスがわかり、休日でも開店日に店に寄らずにその場で購買意欲が喚起され販売効果が期待できる。  You can see the actual products such as new publications and new products at exhibition halls and show windows, and services such as explanations and discounts, and even on holidays, customers are encouraged to purchase on the spot without visiting the store on the opening day, and sales effects can be expected.

これまで取り扱いが困難であった商店や街頭などでも自己の販売サービスにより販売可能となりしかも販売リベートが販売元から貰え、販売拡大にもなり販売元ではこれまでよりきめ細かい消費者動向がつかめる。  In stores and streets that have been difficult to handle until now, it is possible to sell them through their own sales services. Moreover, sales rebates can be given by the sellers, and sales will expand, and the sellers will be able to grasp more detailed consumer trends.

それにより他の製品や関連しない品物も売れ、町の商店や商店街が活性化される。  As a result, other products and unrelated items are also sold, and the shops and shopping streets in the town are activated.

発明の実施するための最良の形態BEST MODE FOR CARRYING OUT THE INVENTION

ショーウインドー等に製品の詳細データーが入ったICチップやバーコード等を添付し、場所や店・時期による割引等のサービスデーターのICチップやバーコード等を選択添付し、それを携帯電話等や備え付けの専用読み取り送信機器で製品情報詳細と購入依頼をさせる。IC chips and barcodes containing detailed product data are attached to show windows, etc., and IC chips and barcodes for service data such as discounts depending on location, store, and time are selected and attached to mobile phones and other devices. Product information details and purchase requests with the dedicated reading and sending device.

ショーウインドーに製品を入れその製品の説明概要データーICチップと、割引価格バーコードを添付し読み取り機器で読み取り、購入送信をしたところICチップが読み取り機器と離れているにもかかわらず送信された。  The product was placed in the show window and the product description was outlined. The data IC chip and the bar code with a discount price were attached, read with a reading device, and purchased and transmitted, but the IC chip was sent even though it was separated from the reading device.

休日でも開店日に店に寄らずにその場で購買意欲が喚起され販売効果が期待できる。  Even on holidays, customers can be motivated to purchase on the spot without going to the store on the opening day.

その範囲はタクシー・飛行機・電車・商店街・コンビニ・駅構内見本広告・街頭見本広告・自動販売機など多岐にわたる。  The range covers taxis, airplanes, trains, shopping streets, convenience stores, station sample advertisements, street sample advertisements, and vending machines.

取り扱いが困難であった商店や街頭などでも他の製品や関連しない品物も売れ、町の商店や商店街が活性化され細かい消費者動向がつかめる。Other products and unrelated items can be sold even in stores and streets that were difficult to handle, and the shops and shopping streets in the town are activated, so that detailed consumer trends can be grasped.

ショーウインドー内での製品とその概要説明ICチップと販売サービス概要説明バーコードおよびPOP広告と読み取り送信用携帯電話・専用読み取り送信機の概略図である。  It is a schematic diagram of an IC chip, a sales service overview, a bar code, a POP advertisement, a mobile phone for reading transmission, and a dedicated reading transmitter. ICチップ等を活用した販売・購入方法のシステム図である。  It is a system diagram of a sales / purchase method using an IC chip or the like.

符号の説明Explanation of symbols

1 ショーウインドー
2 ICチップ
3 バーコード
4 POP広告
5 製品
6 携帯電話
7 専用読み取り送信機
1 Show window 2 IC chip 3 Bar code 4 POP advertisement 5 Product 6 Mobile phone 7 Dedicated reading transmitter

Claims (4)

ショーウインドーや見本広告などに製品情報をICチップやバーコード等に格納し、それを携帯電話や専用読み取り送信機器を利用して購買意欲の喚起および販売促進消費動向を把握すること。  Product information is stored in IC chips, barcodes, etc. in show windows, sample advertisements, etc., and using mobile phones or dedicated reading / transmitting devices, the willingness to purchase and sales and consumption trends are grasped. ショーウインドーや見本広告などに製品情報をICチップやバーコード等に格納し、さらに割引サービス等の情報をICチップやバーコード等に格納し、それを携帯電話や専用読み取り送信機器を利用して購買意欲の喚起および販売促進消費動向を把握すること。  Product information is stored in IC chips and barcodes for show windows and sample advertisements, and information such as discount services is stored in IC chips and barcodes, which are purchased using a mobile phone or a dedicated reader / transmitter. Awareness of motivation and sales promotion consumption. ICチップ等を活用した販売・購入方法とるために、携帯電話やこの方法に利用可能な機器にそのデーターの読み取り・配信機能を付帯すること。  In order to make a sales / purchase method using an IC chip or the like, a function for reading and distributing the data is attached to a mobile phone or a device that can be used for this method. ICチップ等を活用した販売・購入方法とるための対象をタクシー・飛行機・電車・商店街・コンビニ・駅構内見本広告・街頭見本広告・自動販売機などとすること。  Targets for sales / purchase methods utilizing IC chips, etc. shall be taxis, airplanes, trains, shopping streets, convenience stores, station sample advertisements, street sample advertisements, and vending machines.
JP2005227185A 2005-07-08 2005-07-08 Sale/purchase method utilizing ic chip and the like Pending JP2007018475A (en)

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001160105A (en) * 1999-09-22 2001-06-12 Sony Corp Information processing system, portable telephone set, and information processing method
JP2002024921A (en) * 2000-07-10 2002-01-25 Fuji Xerox Co Ltd Unmanned vending system
JP2002215966A (en) * 2001-01-16 2002-08-02 Sony Corp Electronic commerce system, information processor and information processing method

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001160105A (en) * 1999-09-22 2001-06-12 Sony Corp Information processing system, portable telephone set, and information processing method
JP2002024921A (en) * 2000-07-10 2002-01-25 Fuji Xerox Co Ltd Unmanned vending system
JP2002215966A (en) * 2001-01-16 2002-08-02 Sony Corp Electronic commerce system, information processor and information processing method

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