JP2006267203A - Information terminal device and managing device and system for advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information terminal device, and a managing device and a system for advertisement, which can cast concern of a user (consumer) aside, for purchasing a commodity by providing advertisement information of the commodity together with the real commodity and which can give more opportunity for purchasing the commodity. <P>SOLUTION: The information terminal device 10 acquires advertisement identification information of the commodity not from a picture etc. which is placed on a magazine, a leaflet or an in-train advertisement, but from the commodity itself, and transmits the advertisement identification information to the advertisement managing device 3. The advertisement managing device 3 manages the advertisement information by making it correspond to the advertisement identification information and transmits the advertisement information corresponding to the advertisement identification information which is received from the information terminal device 10, to the information terminal device 10 via the Internet. The information terminal device 10 displays the received advertisement information on a display device. As a result, the advertisement information of the commodity together with the real commodity can be provided. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an information terminal device, an advertisement management device, and an advertisement system that display predetermined information as a virtual image in a real field of view.

Conventionally, an advertising system that conveys detailed information on advertisements such as signs or posters to consumers on the spot, and allows consumers to accept product purchases, campaign applications, questionnaire responses, document requests, etc. on the spot Is known (for example, JP 2002-44042 A).
In such a conventional technique, for example, a wireless communication device attached to an advertisement and a server are connected via a network, and the wireless communication device is accessed from an information terminal device carried by a consumer. In such a case, an advertisement system is disclosed in which information to that effect is transmitted to a server via a wireless communication device, and information related to an advertisement such as a product is distributed from the server to the information terminal device.
JP 2002-44042 A (FIG. 1)

The above-described conventional advertising system is very convenient because when a consumer finds an interesting advertisement, detailed information can be acquired immediately. However, since the information provided by the advertisement or server is two-dimensional character information or image information, it is very difficult to accurately convey details such as the texture and color of the actual product.
For this reason, the consumer has to guess the actual product from the given image and decide whether or not the product is acceptable even if the product has a slightly different texture or color. Even when such a decision is made, if the purchased product is significantly different from the product inferred from the image, a procedure such as a return must be taken.

  On the other hand, from the consumer's point of view, they may be interested in cars parked in a parking lot when walking in a town, or things worn by a passing person. In such a case, in order to purchase a product that interests the consumer, he / she must use a magazine or the Internet to obtain information necessary for purchasing the product, such as information on the manufacturer / seller. Don't be. In addition, it is relatively easy to obtain information on product purchases, such as cars, where the vehicle type is clear, but if the manufacturer / seller is not clear, it is a clue to find the product. After all, because there is little information to become, you have to give up purchasing. Such a situation means that not only the consumer who has not been able to purchase the product but also the manufacturer / seller of the product has lost a lot of sales opportunities.

  The present invention has been made in view of the above-mentioned circumstances, and by providing advertisement information of a product together with an actual product, the user (consumer) 's anxiety about purchasing the product can be dispelled, and It is an object of the present invention to provide an information terminal device, an advertisement management device, and an advertisement system that can give more opportunities.

In order to achieve the above object, the present invention provides the following means.
The present invention relates to an acquisition unit that acquires advertisement identification information attached to a product itself, and an advertisement management apparatus that manages the advertisement identification information and the advertisement information in association with each other. A transmission unit that transmits advertisement identification information; a reception unit that receives advertisement information corresponding to the advertisement identification information from the advertisement management device; and a display unit that displays the advertisement information received by the reception unit. An information terminal device is provided.

  According to the above configuration, the advertisement identification information attached to the product itself is acquired by the acquisition unit. That is, the identification information is acquired directly from the actual product, not a magazine, a flyer, or a photograph posted on a paper such as a car advertisement. Then, the advertisement identification information acquired by the acquisition unit is transmitted to the advertisement management apparatus, and advertisement information corresponding to the advertisement identification information is transmitted from the advertisement management apparatus. This advertisement information is received by the receiving means and displayed on the display means. Thereby, it becomes possible to provide the advertisement information of the product together with the actual product to the user carrying the information terminal device. As a result, it is possible to dispel the anxiety about purchasing the product. In addition, it is possible to provide advertisement information for a product that the user accidentally saw.

  In the information terminal device described above, the acquisition unit includes an IC tag reader that acquires information from the product itself or an IC tag attached to the periphery of the product, and wirelessly transmits the advertisement identification information stored in the IC tag. The information terminal device according to claim 1, which is acquired by:

  According to the above configuration, the advertisement identification information is stored in the IC tag attached to the product itself or around the product. When the information terminal device approaches the IC tag, the IC tag reader included in the acquisition unit reads the advertisement identification information from the IC tag attached to the product itself, and the advertisement identification information is used as the advertisement management information described above. It will be transmitted to the device. Thus, advertisement identification information can be easily obtained by using an IC tag, an IC tag reader, or the like.

  In the information terminal device described above, the acquisition unit is an imaging unit that acquires the product as an image, and the transmission unit advertises the product image acquired by the imaging unit as advertisement identification information of the product. It may be transmitted to the management device.

According to the above configuration, an actual product is imaged by the imaging unit, and the image is transmitted to the advertisement management apparatus by the transmission unit as advertisement identification information. In the advertisement management apparatus, since the product image and the advertisement information are managed in association with each other, the advertisement information corresponding to the transmitted image is extracted and transmitted to the information terminal apparatus. As a result, the product information is displayed on the display means.
Thus, since the image of the product acquired by the imaging unit is handled as the advertisement identification information, the user of the information terminal device can easily obtain the product information simply by causing the imaging unit to acquire the image of the product of interest. Can be obtained.

  In the information terminal device described above, the acquisition unit is a position information acquisition unit that acquires the position information of the product, and the transmission unit displays the position information of the product acquired by the position information acquisition unit as the advertisement. It is good to transmit to the said advertisement management apparatus as identification information.

  According to the above configuration, the position information of the product is acquired by the acquisition means, and the position information is transmitted as advertisement identification information to the advertisement management apparatus by the transmission means. Since the advertisement management apparatus manages the position information of the product and the advertisement information in association with each other, the advertisement information corresponding to the transmitted position information is extracted and transmitted to the information terminal apparatus. The advertisement information is received by the receiving means of the information terminal device and displayed on the display means.

  The present invention provides an image display means, an image display control means for displaying information on the image display means, and transmits light from an actual visual field in a user's line-of-sight direction and displays information displayed on the image display means. A translucent optical element that is displayed as an optically virtual image in a superimposed manner in the real field of view; an acquisition means for acquiring non-viewable advertisement identification information attached to the product itself existing in the real field of view; A transmission unit that transmits the advertisement identification information acquired by the acquisition unit to an advertisement management device that manages the identification information and the advertisement information in association with each other, and the advertisement information corresponding to the advertisement identification information is the advertisement. Receiving means for receiving from the management device, wherein the image display control means provides an information terminal device for displaying the advertisement information received by the receiving means on the image display means.

  According to the above configuration, the advertisement identifying information attached to the product itself existing in the real field of view is acquired by the acquisition unit. Then, the advertisement identification information acquired by the acquisition unit is transmitted to the advertisement management apparatus, and advertisement information corresponding to the advertisement identification information is transmitted from the advertisement management apparatus. This advertisement information is received by the receiving means and displayed on the image display means by the image display control means. Thereby, the advertisement information displayed on the image display means is displayed as a virtual image superimposed on the actual landscape within the real field of view. Thereby, for example, advertisement information for an actual product in the real field of view is superimposed on the product or appears as a virtual image around the product, so that the advertisement information is effectively provided to the user. It becomes possible.

  The present invention corresponds to a database that stores advertisement identification information individually assigned to a product and advertisement information of the product in association with each other, and the advertisement identification information when the advertisement identification information is received from the information terminal device. There is provided an advertisement management device comprising advertisement information extraction means for extracting advertisement information from the database, and communication means for transmitting the extracted advertisement information to the information terminal device.

  According to the above configuration, the database stores the advertisement identification information individually assigned to the product and the advertisement information of the product in association with each other. When the advertisement identification information is received from the information terminal device, the advertisement information extraction unit extracts the advertisement information corresponding to the advertisement identification information from the database, and the extracted advertisement information is transmitted to the information terminal device by the communication unit. Will be sent.

  The present invention relates to a database that stores an image of a product and its advertisement information in association with each other, and an advertisement information extraction that extracts advertisement information corresponding to the image from the database when an image of the product is received from an information terminal device There is provided an advertisement management device comprising: means and communication means for transmitting the extracted advertisement information to the information terminal device.

  According to the above configuration, the database stores the product image and the advertisement information of the product in association with each other. When the product image is received from the information terminal device, the advertisement information extraction unit extracts the advertisement information corresponding to the image from the database, and the communication unit transmits the extracted advertisement information to the information terminal device. The Rukoto.

  The present invention extracts a database that stores the location information of a product and its advertisement information in association with each other, and the advertisement information corresponding to the location information from the database when the location information of the product is received from an information terminal device. There is provided an advertisement management device comprising advertisement information extraction means and communication means for transmitting the extracted advertisement information to the information terminal device.

  According to the above configuration, the position information of the product and the advertisement information of the product are stored in the database in association with each other. When the position information of the product is received from the information terminal device, the advertisement information extraction unit extracts the advertisement information corresponding to the position information from the database, and the extracted advertisement information is transmitted to the information terminal device by the communication unit. Will be sent. The position information of the product is, for example, a product in which position information acquisition means such as GPS (Global Positioning System) is attached to the product itself, and the position information acquired by the GPS and the product identification information are associated with each other. By receiving information periodically from the product, it is possible to monitor the location information of the product in real time.

  The present invention includes a storage device that is attached to the product itself owned by the advertisement medium or the periphery of the product, and stores information on the product, and an information terminal device, and the information terminal device is in the vicinity. An advertisement system is provided that includes an acquisition unit that acquires information on a product stored in the storage device from the existing storage device, and a display unit that displays the advertisement information acquired by the acquisition unit.

According to the above configuration, for example, a storage device in which information on a product is stored is attached to the product itself owned by the advertisement mediator. Then, when the storage device exists in the vicinity, the information terminal device acquires information on the product stored in the storage device, and displays the acquired information. Thereby, it becomes possible to provide the advertisement information of the product in the vicinity to the user of the information terminal device. Thereby, the user can acquire information on the product while looking at the product itself existing in the vicinity.
An example of the storage device is an IC tag.
The advertisement mediator means, for example, a person who carries his / her property as an advertising product.
In the advertising system of the present invention, the storage device includes a counting unit that counts the number of times the information stored in the storage device is read, and a score (for example, charging) according to the number of counts is provided. You may make it provide with respect to the owner (advertisement medium person) of goods.

  The present invention is an advertisement system comprising an information terminal device carried by a user and an advertisement management device that distributes advertisement information to the information terminal device, wherein the advertisement management device is individually assigned to a product. A database for storing the associated advertisement identification information and the advertisement information of the product in association with each other, and when the advertisement identification information is received from the information terminal device, the advertisement information corresponding to the advertisement identification information is acquired from the database. Advertisement information extracting means, and communication means for transmitting the acquired advertisement information to the information terminal device, wherein the information terminal device includes unidentifiable advertisement identification information attached to the product itself existing in the vicinity. An acquisition means for acquiring; a transmission means for transmitting the advertisement identification information acquired by the acquisition means to the advertisement management apparatus; and the advertisement from the advertisement management apparatus. Providing advertising system comprising receiving means for receiving the advertisement information corresponding to another information, and a display means for displaying the advertisement information received by the receiving means.

  According to the information terminal device, the advertisement management device, and the advertisement system of the present invention, since the advertisement information of the product is provided together with the actual product, the user (consumer) anxiety about the product purchase is dispelled, and the product purchase There is an effect that more opportunities can be given.

Hereinafter, an embodiment of an advertising system according to the present invention will be described in the order of [First Embodiment], [Second Embodiment], and [Third Embodiment] with reference to the drawings.
[First Embodiment]
FIG. 1 is a diagram showing a schematic configuration of an advertisement system according to the first embodiment of the present invention.
As shown in FIG. 1, the advertising system according to the present embodiment includes an information terminal device 10 and an advertisement management device 3.

As shown in FIGS. 2 and 3, the information terminal device 10 includes a display device 12, an imaging device (imaging unit) 13, an exterior of a housing (main body) 11 containing various control mechanisms and a control board described later. And an operation unit 14.
The display device 12 includes an image display unit 15 and a combiner 16. The image display unit 15 and the combiner 16 are housed in a space portion of the opening 17 that penetrates the housing 11 (see FIG. 2). Opening and closing operation by swinging is enabled.

  The image display unit 15 includes, for example, a so-called thin display (hereinafter referred to as “display surface”) 151 such as a liquid crystal display panel (LCD) or an organic EL display panel, and the image display control unit 24 (see FIG. 5) described later. The output information is displayed on the display surface 151. The image display unit 151 is fixed to, for example, a support member 152 that is pivotally supported by the housing 11, and the display surface 151 is a surface that faces the combiner 16, which will be described later, in a stored state, in other words, the housing 11 is directed to the inside.

  The combiner 16 reflects light from the image display unit 15, that is, light of information displayed on the display surface 151 of the image display unit 15, and transmits light from a real field of view in the user's line of sight. It is an optical element. In other words, the combiner 16 has a free-form surface (three-dimensional aspheric surface) on at least one surface, transmits an external field image that is a real field of view, and displays information (for example, on the display surface 151 of the image display unit 15 (for example, This is a transflective optical element that superimposes and displays an image or text as a virtual image on a real image in a real field of view.

In the present embodiment, the combiner 16 is a substantially rectangular plate member made of a transparent material such as acrylic or polycarbonate, and a reflective layer such as a metal film is formed on one side thereof. The surface of the reflective layer becomes a reflective surface 161 that reflects the light incident from the image display unit 15 on the surface.
As the combiner 16, in addition to the above-described transflective optical element, for example, a half mirror, a hologram element, or the like can also be adopted, and one of these is appropriately selected and adopted according to the purpose. It is possible.

When the information terminal device 10 is stored, as shown in FIG. 3, the image display unit 15 and the combiner 16 are stored in the opening 17, so that the image display unit 15 and the combiner 16 are stacked. The information displayed on the image display unit 15 is directly provided to the user via the combiner 16.
On the other hand, when the information terminal device 10 is used, as shown in FIG. 2, the reflective surface 161 of the combiner 16 and the display surface 151 of the image display unit 15 are substantially opposed to each other and are substantially Z-shaped together with the housing 11. Open to form.
And as shown in FIG. 4, the side surface 18 used as the rear-end part side of the housing | casing 11 is hold | maintained so that it may press against a user's temporal region. In this state, the information light displayed on the display surface 151 of the image display unit 15 is emitted obliquely forward through the opening 17 and is reflected toward the rear end side of the housing 11 by the reflection surface 161. The Thereby, the user can visually recognize the information displayed on the image display unit 15 as a virtual image in front of the combiner 16, that is, farther than the combiner 16 as viewed from the user.

The imaging device 13 acquires information in the actual visual field via the combiner 16. For this reason, as shown in FIG. 4, the imaging device 13 is provided at a position where an actual visual field landscape can be captured via the combiner 16 that spreads in the user's line of sight when the information terminal device is used. . The imaging device 13 images a landscape in the direction of the user's line of sight and outputs the acquired image to a processing unit 23 (see FIG. 5) described later.
As the imaging device 13, for example, an analog imaging device using a photosensitive member such as a photosensitive film may be used, or a digital imaging device using an imaging device such as a CCD element may be used. In the present embodiment, a digital imaging device is used as the imaging device 13.
The operation unit 14 functions as a man interface (input unit) including a plurality of numeric keys, buttons, and the like, and outputs a signal corresponding to the operation content by the user to the processing unit 23 (see FIG. 5) described later.

Next, the electrical configuration of the information terminal device 10 and the advertisement management device 3 (see FIG. 1) described above will be described with reference to FIG.
FIG. 5 is a block diagram showing an outline of the electrical configuration of the information terminal device 10 and the advertisement management device 3 according to the present embodiment. In this figure, the same components as those in FIGS. 1 to 4 are denoted by the same reference numerals.
As shown in FIG. 5, the information terminal device 10 includes the display device 12, the imaging device 13, and the operation unit 14 described above, and also includes a communication unit 21, a processing unit 23, and an image display inside the housing 11. A control unit 24 and the like are provided. The communication unit 21, the imaging device 13, the operation unit 14, and the image display control unit 24 are all electrically connected to the processing unit 23 and configured to exchange information.

  The communication unit 21 communicates with an advertisement management apparatus 3 (described later) via the Internet based on an instruction from the processing unit 23. The processing unit 23 executes various types of processing based on various types of information input from the above-described units, and outputs information corresponding to the various types of processing results to the image display control unit 24. For example, the processing unit 23 includes a CPU (Central Processing Unit), an HD (Hard Disc), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like (not shown). A series of processing procedures for realizing various functions, which will be described later, is recorded in HD or the like in the form of a program. By reading this program into the RAM or the like and executing information processing / calculation processing, Various functions are realized.

On the other hand, the advertisement management apparatus 3 includes a communication unit 31, an advertisement information database 32, and a processing unit 34.
The communication unit 31 communicates with the information terminal device 10 via the Internet.
The advertisement information database 32 stores advertisement identification information individually assigned to a product and the advertisement information of the product in association with each other. In the present embodiment, an image of the product is used as the advertisement identification information. Further, the advertisement information is information necessary for purchasing the product, for example, a product manufacturer, a sales store, a price, sale information, a map of the sales store, and the like.

The processing unit 34 includes, for example, an advertisement information extraction unit 341. The processing unit 34 is, for example, a CPU (Central Processing Unit), HD (Hard Disc), ROM (Read
It is composed of only memory (RAM), random access memory (RAM), and the like. A series of processing procedures for realizing various functions such as the advertisement information extraction unit 341 are recorded in the form of a program on an HD or the like, and the CPU reads the program into a RAM or the like to process and process information. By executing the above, various functions are realized.

Next, an effect | action of an advertising system provided with the said structure is demonstrated.
First, as shown in FIG. 1, the user 1 of the information terminal device 10 holds the side surface of the casing 11 of the information terminal device 10 in the use state so as to be pressed against his / her temporal region. When a favorite product is found in the real field of view through the combiner 16, an image of the product is acquired (step SA1 in FIG. 6). Specifically, the position and orientation of the information terminal device are adjusted so that the desired product 100 is located in a predetermined frame area preset in the combiner 16. Thereby, the image of the real image in the real field of view is acquired by the imaging device 13.
The favorite product 100 includes various items such as a bag carried by a passing person (reference numeral 2) or a car parked on the street as shown in FIG. .

  When the image of the product 100 is acquired by the imaging device 13, the image is input to the processing unit 23 (see FIG. 5) in the information terminal device 10. The processing unit 23 outputs information in which the image and the advertisement distribution request are associated with each other to the communication unit 21 in order to acquire the advertisement information corresponding to the input image. Thereby, the communication part 21 transmits the said image and advertisement delivery request | requirement to the advertisement management apparatus 3 connected via the internet (step SA2 of FIG. 6).

  The image and the advertisement distribution request are received by the communication unit 31 of the advertisement management apparatus 3 via the Internet and input to the processing unit 34 (step SA3 in FIG. 6). The advertisement information extraction unit 341 of the processing unit 34 searches for advertisement information associated with the image input from the advertisement information database (step SA4 in FIG. 6). Specifically, the search is performed by image-matching the received image and the product image stored in the advertisement information database 32.

  As a result, when the advertisement information corresponding to the image is acquired (“YES” in step SA5 in FIG. 6), the advertisement information should be distributed to the information terminal device 10 that is the transmission source of the advertisement distribution request. Then, the advertisement information and the image of the product are associated with each other and output to the communication unit 31 (step SA6 in FIG. 6). Thereby, the advertisement information and the image of the product are associated with each other, received by the communication unit 31 of the information terminal device 10 via the Internet, and then input to the processing unit 23. The processing unit 23 outputs the input advertisement information to the image display control unit 24. The image display control unit 24 displays the advertising information input from the processing unit 23 on the image display unit 15 (step SA7 in FIG. 6). Thereby, for example, as shown in FIG. 7, an image in which the advertisement information 200 related to the product 100 is superimposed as a virtual image in the real field of view through the combiner 16 is provided to the user (consumer). Become.

  In the above-described step SA5 in FIG. 6, when the advertisement information corresponding to the image transmitted from the information terminal device 10 is not stored in the advertisement information database 32 (“NO” in step SA5 in FIG. 6). ) The advertisement information extracting unit 341 outputs a message indicating that there is no corresponding advertisement information to the communication unit 31 (step SA8 in FIG. 6). Thus, the message is received by the communication unit 21 of the information terminal device 10 via the Internet, and this information is displayed on the image display unit 15 by the image display control unit 24 (step SA7 in FIG. 6). Thus, a message notifying that there is no corresponding advertisement information is displayed as a virtual image in the real field of view through the combiner 16.

  As described above, according to the advertising system according to the present embodiment, it is possible to provide advertising information regarding a product existing in the user's actual field of view together with the product, so that the user ( Consumer's anxiety.

  Furthermore, if the user is interested in a product that he or she has seen by chance, detailed information on the product can be provided to the user. Without checking, it is possible to obtain information on the seller of the product. Thereby, more opportunities for product purchase can be given.

  In the above-described embodiment, for example, as illustrated in FIG. 8, the advertisement information received from the advertisement management device 3 may be displayed in a manner associated with the product within the real field of view via the combiner 16. In FIG. 8, an example in which a balloon is used is shown as an example of association. In the case of performing such association, it is necessary to identify the product within the real field of view via the combiner 16 and distinguish it from the other. For example, the product received from the advertisement management device 3 can be identified. By matching the image with the image in the real field of view acquired by the imaging device 13, it is possible to specify the product in the real field of view.

Further, even if the association is not performed as described above, the advertisement information can be displayed as a virtual image at a position that does not overlap with the product in the real field of view, so that the advertisement information can be provided to the user in an easy-to-see manner. For example, it is preferable to recognize the contour of the real image in the image acquired by the imaging device 13 and display the advertisement information as a virtual image outside the contour.
In addition, about the display aspect of the advertisement information mentioned above, it is an example and you may devise a display position so that it may be easy to see for a user.

[Second Embodiment]
Next, an advertisement system according to the second embodiment of the present invention will be described.
In the first embodiment described above, the product image is used as the advertisement identification information for specifying the advertisement information of the product. However, in this embodiment, unique identification information for each product, for example, An advertisement identification number is assigned and this advertisement identification number is adopted as advertisement identification information.
Hereinafter, the advertising system according to the present embodiment will be described in detail.

First, in this embodiment, an IC tag storing the advertisement identification number of the product 100 is attached to the product itself or the periphery of the product 100 shown in FIG.
On the other hand, the information terminal device 10 is provided with a function of an IC tag reader for reading the advertisement identification number from the IC tag, and the advertisement information database 32 (see FIG. 5) of the advertisement management device 3 includes each advertisement identification number. And the advertisement information are stored in association with each other.

  In such a configuration, as shown in FIG. 1, the user 1 holds the product 100 in a state where the information terminal device 10 in the used state is held in his / her temporal region (notification medium person) 2 In the case of passing the advertisement identification number, the advertisement identification number written in the IC tag is read by the function of the IC tag reader mounted on the information terminal device 10, and this advertisement identification number is transmitted to the advertisement management device 3. . As a result, the advertisement management apparatus 3 extracts advertisement information corresponding to this advertisement identification number, and this advertisement information is transmitted to the information terminal apparatus 10 via the Internet. Thereby, the advertising information is provided to the user as in the first embodiment described above.

  As described above, according to the advertisement system according to the present embodiment, the advertisement identification number is stored in the IC tag attached to the product itself or around the product. When the information terminal device approaches the IC tag, the IC tag reader included in the information terminal device 10 reads the advertisement identification number from the IC tag attached to the product itself, and the advertisement identification number is It is transmitted to the advertisement management apparatus 3. As described above, by using an IC tag, an IC tag reader, or the like, an advertisement identification number can be easily obtained. Furthermore, by managing the advertisement information by the advertisement identification number, it is possible to easily extract the advertisement information. Thereby, it becomes possible to distribute advertisement information promptly.

[Third Embodiment]
Next, an advertisement system according to the third embodiment of the present invention will be described.
In the present embodiment, the position information of the product is adopted as the advertisement identification information for specifying the advertisement information described above. That is, the advertisement management apparatus manages the position information of the product itself and the advertisement information in association with each other.

  Specifically, for example, a GPS receiver is attached to the product itself as position information acquisition means. And the positional information acquired by the GPS receiver attached to each goods is regularly notified to the advertisement management apparatus 3. FIG. Thereby, in the advertisement management apparatus 3, the position information of the product and the advertisement information of the product are managed in association with each other.

  On the other hand, as shown in FIG. 9, the information terminal device 10 detects the relative positional relationship between the GPS receiver 41 that acquires its own position information and the product existing in the real field of view via the combiner 16. Relative position detection means is provided. The relative position detection means includes, for example, a direction detection unit 42 that detects the direction of the real field of view through the combiner 16 and a distance detection unit 43 that detects the distance to the product existing in the real field of view through the combiner 16. ing. As the distance detection unit 43, for example, an autofocus function provided in the infrared sensor or the imaging device 13 can be used.

  In such a configuration, as shown in FIG. 1, the product 100 in which the user is interested through the combiner 16 in a state where the user 1 holds the information terminal device 10 in the use state in his / her temporal region as illustrated in FIG. 1. When entering the real field of view, the user operates the operation unit 14 to input that he / she wants to acquire advertisement information of the product 100.

  When such an operation is performed, a signal indicating advertisement information acquisition is input from the operation unit 14 to the processing unit 23 (see FIG. 9). When this signal is input to the processing unit 23, the position information acquired by the GPS receiver 41, the direction of the real field of view detected by the direction detection unit 42, and the product 100 detected by the distance detection unit 43. Based on the distance, the position information of the product 100 is specified, and the specified position information is transmitted to the advertisement management apparatus 3. Thereby, in the advertisement management device 3, the advertisement information corresponding to the position information is extracted from the advertisement information database 32, and the extracted advertisement information is distributed to the information terminal device 10. Thereby, advertisement information will be displayed on the image display part 15 of the information terminal device 10, and it will be provided to a user as a virtual image similarly to 1st Embodiment mentioned above.

As mentioned above, although embodiment of this invention was explained in full detail with reference to drawings, the specific structure is not restricted to this embodiment, The design change etc. of the range which does not deviate from the summary of this invention are included.
First, in the above-described embodiment, the advertisement management device 3 manages the advertisement information in a centralized manner, and the advertisement information is provided from the advertisement management device 3 to the information terminal device 10. For example, each product itself may be provided with its own advertisement information. For example, an IC tag storing advertisement information of the product is attached to the product itself or the periphery of the product, and the information terminal device 10 receives the advertisement information from the IC tag included in each product, thereby providing the advertisement information. You may make it acquire. In this case, like the information terminal device 10 according to the second embodiment described above, the information terminal device 10 has a function for reading information stored in the IC tag, for example, a function such as an IC tag reader. It only has to be prepared.
As described above, the advertisement information of the product is attached to each product itself, and the information is acquired directly from the product itself, whereby the advertisement information can be acquired by a simple process.

  Secondly, in the above-described advertising system, not only the advertising information is distributed to the information terminal device 10, but also the number of times the advertising information is distributed is counted, and the owner of the product (hereinafter referred to as "the following" It is good also as a structure which provides a predetermined | prescribed privilege with respect to "advertisement media person". In this way, by giving a privilege corresponding to the number of times advertisement information is distributed to an advertisement medium person, it becomes possible to improve the consciousness of the registered medium person, so that the advertisement effect can be improved.

  Thirdly, the information terminal device 10 described above is not limited to that shown in FIGS. 2 to 4, and may be, for example, a PDA (Personal Digital Assistance) or a mobile phone.

It is a figure explaining the schematic structure of the advertising system concerning a 1st embodiment of the present invention. It is an external appearance perspective view which shows the structural example of the information terminal device which concerns on the 1st Embodiment of this invention. It is an external appearance perspective view which shows the structural example of the information terminal device which concerns on the 1st Embodiment of this invention. It is a figure for demonstrating the effect | action of the image display part shown in FIG. 2, and a combiner. It is a block diagram which shows the electrical structural example of the information terminal device and advertisement management apparatus which concern on the 1st Embodiment of this invention. It is a flowchart which shows the effect | action of the information terminal device which concerns on the 1st Embodiment of this invention. It is a figure which shows an example of the information visually recognized via a combiner by the user at the time of advertisement information provision of the information terminal device which concerns on the 1st Embodiment of this invention. It is a figure which shows an example of the information visually recognized via a combiner by the user at the time of advertisement information provision of the information terminal device which concerns on the 1st Embodiment of this invention. It is a block diagram which shows the electrical structural example of the information terminal device and advertisement management apparatus which concern on the 3rd Embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 User 2 Advertising media person 3 Advertisement management apparatus 10 Information terminal device 11 Case 12 Display apparatus 13 Imaging device 14 Operation part 15 Image display part 16 Combiner 21 Communication part 23 Processing part 24 Image display control part 31 Communication part 32 Advertisement information Database 34 Processing unit 341 Advertisement information extraction unit 41 GPS reception unit 42 Direction detection unit 43 Distance detection unit

Claims (9)

An acquisition means for acquiring advertisement identification information attached to the product itself;
A transmission unit that transmits the advertisement identification information acquired by the acquisition unit to an advertisement management apparatus that manages the advertisement identification information and the advertisement information in association with each other;
Receiving means for receiving advertisement information corresponding to the advertisement identification information from the advertisement management device;
An information terminal device comprising: display means for displaying the advertisement information received by the receiving means. The acquisition means is an imaging means for acquiring the product as an image,
The information terminal device according to claim 1, wherein the transmission unit transmits an image of the product acquired by the imaging unit to an advertisement management device as advertisement identification information of the product. The acquisition means is position information acquisition means for acquiring position information of the product,
The information terminal device according to claim 1, wherein the transmission unit transmits the position information of the product acquired by the position information acquisition unit to the advertisement management apparatus as the advertisement identification information. Image display means;
Image display control means for displaying information on the image display means;
A transflective optical element that transmits light from the real field of view of the user's line of sight, and displays the information displayed on the image display means as an optical virtual image in a superimposed manner in the real field of view;
An acquisition means for acquiring invisible advertisement identification information attached to the product itself existing in the real field of view;
A transmission unit that transmits the advertisement identification information acquired by the acquisition unit to an advertisement management apparatus that manages the advertisement identification information and the advertisement information in association with each other;
Receiving means for receiving advertisement information corresponding to the advertisement identification information from the advertisement management device,
An information terminal device in which the image display control means displays the advertisement information received by the receiving means on the image display means. A database that stores the advertisement identification information assigned to each product in association with the advertisement information of the product,
When receiving advertisement identification information from the information terminal device, advertisement information extraction means for extracting advertisement information corresponding to the advertisement identification information from the database;
An advertising management device comprising: communication means for transmitting the extracted advertising information to the information terminal device. A database for storing product images and their advertisement information in association with each other;
When receiving an image of a product from the information terminal device, advertisement information extracting means for extracting advertisement information corresponding to the image from the database;
An advertising management device comprising: communication means for transmitting the extracted advertising information to the information terminal device. A database that stores product location information and its advertisement information in association with each other;
When receiving the position information of the product from the information terminal device, advertisement information extracting means for extracting the advertisement information corresponding to the position information from the database;
An advertising management device comprising: communication means for transmitting the extracted advertising information to the information terminal device. A storage device that is attached to the product itself or the periphery of the product and stores information about the product;
An information terminal device, and
The information terminal device
An acquisition means for acquiring information on a product stored in the storage device from the storage device present in the vicinity;
An advertising system comprising: display means for displaying advertising information acquired by the acquiring means. An advertisement system comprising an information terminal device carried by a user and an advertisement management device that distributes advertisement information to the information terminal device,
The advertisement management device is
A database that stores the advertisement identification information assigned to each product in association with the advertisement information of the product,
When receiving advertisement identification information from the information terminal device, advertisement information extraction means for extracting advertisement information corresponding to the advertisement identification information from the database;
Communication means for transmitting the extracted advertising information to the information terminal device,
The information terminal device is
An acquisition means for acquiring invisible advertisement identification information attached to the product itself existing in the vicinity;
Transmission means for transmitting the advertisement identification information acquired by the acquisition means to the advertisement management device;
Receiving means for receiving advertisement information corresponding to the advertisement identification information from the advertisement management device;
An advertising system comprising: display means for displaying the advertising information received by the receiving means.

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