JP2006244452A - Electronic transaction system, electronic transaction method, electronic transaction program and enterpriser server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a transaction system for securing profits of an enterpriser, a sales agent and a consumer, respectively, and for efficiently circulating commodities. <P>SOLUTION: In a form of business transaction that is performed among three parties of the enterprisers who provides commodities or services, the sales agent who sells the commodities or the services provided by the enterpriser, and the customer who receives the provision of the commodities or the services, there are provided the electronic transaction system and an electronic transaction method that are introduced for allowing the enterpriser to directly perform transaction with the customer with respect to the ordering and delivery of the commodities or the services ordered by the customer, and making the enterpriser refund money to the sales agent in charge that corresponds to customer management at the sales agent in charge and to a purchase amount of the commodities or the services purchased by the customer, by making a sales agent who has introduced the customer or a sales agent who has arbitrarily been selected by the customer associated with the sales agent in charge of this transaction. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an electronic commerce system, an electronic commerce method, an electronic commerce program, and an operator server.

  A conventional commercial transaction form in which a product or service is provided to a customer through a sales agent that handles the product or service of the business operator is an important commercial transaction means for the business operator or the consumer, and so far, JP 2003-099513 A Catalog sales performed by a sales agent as described in the publication (Patent Document 1) are known. However, in recent years, the use of electronic commerce via a network such as the Internet, which is convenient for consumers, has been rapidly increasing, and various electronic commerce is being performed. As such an electronic commerce system, a new commercial transaction method such as an electronic mall system that sells products through an electronic mall as described in JP-A-11-085841 (Patent Document 2) has been proposed. ing.

  However, in the conventional method in which an operator provides a product through a sales agent, the operator delivers the product to the sales agent and supplies the product to the consumer through the sales agent. While providing detailed services to consumers, inventory management between distributors and business operators is often complicated, and delivery to consumers when the distributors are short of inventory There were problems such as being late and losing sales opportunities.

  On the other hand, when a business conducts a commercial transaction by online communication in which a business provides products directly to a consumer without going through a sales agent, there is no complication of inventory management for the business. Since the detailed services provided by sales agents are insufficient for consumers, the customer satisfaction level is reduced, and after-sales service is not sufficiently provided, sales opportunities for additional products are lost. Problems arise. In addition, for conventional sales agents that handled business products, etc., even if a customer purchases products, they are treated as business profits for transactions and do not lead to their own sales. Occurs.

In this way, the business provides products directly to the consumer without going through the sales agent in the conventional business transaction form where the business provides the product or service to the consumer through the sales agent. When a commercial transaction system based on online communication is introduced, various problems such as a disadvantage of a sales agent are expected.
JP 2003-099513 A Japanese Patent Laid-Open No. 11-085841

  Therefore, the present inventors have changed the conventional merchandise or service to the consumer through the sales agent, and the business directly provides the product to the consumer without going through the sales agent. In the case of introducing a commercial transaction system by online communication that provides services, a commercial transaction system for securing the profits of each business operator, sales agent, and consumer and efficiently distributing goods is studied. I found.

  That is, the present invention relates to a customer in a commercial transaction form performed by three parties: a business providing a product or service, a sales agent that sells the product or service provided by the business, and a customer receiving the product or service. Orders and deliveries of goods or services ordered from the company can be made directly to the customer, and the sales agent that introduced the customer or the sales agent arbitrarily selected by the customer is in charge of sales to the customer An electronic commerce system, an electronic commerce method, and an electronic commerce system that enable cash management according to the purchase amount of goods or services purchased by the customer to the responsible sales agent and customer management at the responsible sales agent by associating as an agent An object is to provide an electronic commerce program and a business server.

  One feature of the present invention is an electronic commerce system that supports electronic commerce performed by a business server that can be connected to a customer terminal device and a sales agent terminal device through a network using a telecommunication line. Product information registration means for registering information on a plurality of products or services provided by the server, agency information registration means for registering information on a plurality of sales agents, and customer information registration means for registering a plurality of customer information A customer that displays an authentication screen for accepting customer authentication information on the terminal device of the customer, receives customer information input to the authentication screen, executes customer authentication processing, and registers the customer information in the customer information registration means Authentication means and product information presenting means for sending and displaying information on the provided product or provided service registered in the product information registering means to the customer terminal device An order receiving processing means for executing an order receiving process for the provided product or service selected by the customer through the terminal device, and the agent information registration when the order receiving processing means executes the order receiving Agent information presenting means for transmitting sales agent information of a plurality of sales agents registered in the means to the customer's terminal device so that the customer can select the information, and by the customer through the terminal device The selected sales agent is identified, the sales agent information is associated with the customer information, and the customer information registered in the customer information registration means is registered in the agency information registration means. The electronic commerce system is provided with responsible sales agent information adding means for additionally registering to each sales agent information.

  In the business server in the electronic commerce system, when the order acceptance processing means accepts an order for goods or services from an arbitrary customer, the agency information of the sales agent in charge associated with the customer Cash back processing means that is taken out from the store information registration means, calculates the cash back amount based on the purchase price of the customer's products or services and the sales agency performance, and additionally registers it in the sales agency information of the corresponding sales agency Can be provided.

  In addition, when accessed from an arbitrary customer through the terminal device, the office server in the electronic commerce system stores the sales agent information of the sales agent in charge associated with the customer from the agency information registration unit. It is possible to provide a responsible agent search means that is taken out, transmitted to the terminal device, and presented.

  In addition, when accessed from an arbitrary sales agent through the terminal device, the establishment server in the electronic commerce system extracts customer customer information associated with the sales agent and transmits it to the terminal device. It is possible to provide customer information presenting means to be presented.

  Furthermore, the establishment server in the electronic commerce system is configured to take out the cashback amount of the sales agent and send it to the terminal device for presentation when accessed from any sales agent through the terminal device. Back amount information presenting means can be provided.

  Another feature of the present invention is an enterprise server that performs electronic commerce by connecting to a terminal device of a customer and a terminal device of a sales agent through a network using a telecommunication line, and provides information on a plurality of products or services to be provided Product information registration means for registering information, agency information registration means for registering information on a plurality of sales agents, customer information registration means for registering a plurality of customer information, and an authentication screen for receiving customer authentication information. Registered in the product information registration means and customer authentication means for receiving the customer information input to the authentication screen and executing customer authentication processing and registering in the customer information registration means Product information presenting means for transmitting and displaying the information on the provided product or provided service to the customer terminal device, and the provided product or offer selected by the customer through the terminal device Order acceptance processing means for executing service order acceptance processing, and sales agents of a plurality of sales agents registered in the agency information registration means when the order acceptance processing means executes acceptance of the order. Agent information presenting means for transmitting store information to the customer terminal device to display in a selectable state by the customer, and identifying the sales agent selected by the customer through the terminal device, and the sales agent And the customer information registered in the customer information registering means and the corresponding sales agent information registered in the agency information registering means. It is in the business operator server equipped with the information adding means.

  When the order reception processing means accepts an order for goods or services from an arbitrary customer, the agency server registers the sales agent information of the sales agent in charge associated with the customer. A cashback processing means for calculating the cashback amount based on the purchase price of the customer's goods or services and the sales agent's performance, and additionally registering it in the sales agent information of the corresponding sales agent. it can.

  In addition, when accessed from any customer through the terminal device, the operator server takes out the sales agent information of the sales agent in charge associated with the customer from the agency information registration means, and the terminal It is possible to provide a representative agency search means for transmitting and presenting to the apparatus.

  In addition, the customer server retrieves the customer information of the customer associated with the sales agent when it is accessed through the terminal device from an arbitrary sales agent, and transmits the customer information to the terminal device for presentation. Information presenting means can be provided.

  Furthermore, when the operator server is accessed through the terminal device from any sales agent, the cashback amount information is presented to be taken out and transmitted to the terminal device for presentation. Means may be provided.

  Still another feature of the present invention is an electronic commerce method performed by an operator server that can be connected to a terminal device of a customer and a terminal device of a sales agent through a network using a telecommunication line, the provider server providing Information on multiple products or services to be registered in the product information registration means, information on multiple sales agents is registered in the agency information registration means, access from any customer through the terminal device is accepted, and customer authentication information Is displayed on the terminal device of the customer, receives the customer information input to the authentication screen, executes customer authentication processing, registers in the customer information registration unit, and stores the product information in the product information registration unit Information on the provided product or service provided that has been registered is transmitted to the terminal device of the customer and displayed, and the product or service selected by the customer through the terminal device is displayed. When accepting an order for provision service and executing the acceptance of the order, the sales agent information of a plurality of sales agents registered in the agency information registration means is transmitted to the terminal device of the customer and sent to the customer Is displayed in a selectable state, identifies the sales agent selected by the customer through the terminal device, associates the sales agent information with the customer information, and is registered in the customer information registration means The electronic commerce method additionally registers the corresponding customer information and the corresponding sales agent information registered in the agency information registration means.

  In the electronic commerce method, when an order for the product or service is received at the business server, the sales agent information of the sales agent in charge associated with the customer is taken out from the agency information registration means, and the customer's It is possible to calculate the cashback amount based on the purchase amount of the product or service and the sales agent performance, and additionally register it in the sales agent information of the corresponding sales agent.

  Further, in the electronic commerce method, when the establishment server is accessed from any customer through the terminal device, the agency information registration means stores the agency information of the sales agency in charge associated with the customer. Can be taken out and transmitted to the terminal device for presentation.

  Further, in the electronic commerce method, when the business establishment server is accessed through the terminal device from an arbitrary sales agent, the customer information of the customer associated with the sales agent is extracted and transmitted to the terminal device. Can be presented.

  Further, in the electronic commerce method, when the establishment server is accessed through the terminal device from an arbitrary sales agent, the cashback amount of the sales agent is taken out and transmitted to the terminal device for presentation. be able to.

  Still another feature of the present invention is that the computer is installed on a computer, and connected to a customer terminal device and a sales agent terminal device through a network using an electric communication line, and the computer operates as a business server that executes electronic commerce. An electronic commerce program for registering information on a plurality of products or services to be provided in product information registration means, processing for registering information on a plurality of sales agents in agency information registration means, and any customer A process for accepting access through the terminal device and an authentication screen for accepting customer authentication information are displayed on the terminal device of the customer, and the customer authentication process is performed by receiving the customer information input to the authentication screen. , Processing for registering in the customer information registration means, and the provided product or provided service registered in the product information registration means The proxy when executing the process of transmitting the information to the terminal device of the customer and displaying it, the processing of receiving the order for the provided product or the service selected by the customer through the terminal device, and the acceptance of the order. Processing for transmitting sales agent information of a plurality of sales agents registered in the store information registration means to the customer's terminal device so that the customer can select it, and selecting the customer through the terminal device; The sales agent is identified, the information on the sales agent is associated with the customer information, the customer information registered in the customer information registration means, and the corresponding information registered in the agency information registration means There is an electronic commerce program for causing a computer to execute a process of additionally registering each of the sales agent information.

  In the above electronic commerce program, when an order for the product or service is received, the sales agent information of the sales agent in charge associated with the customer is taken out from the agent information registration means, and the purchase of the product or service of the customer is performed. It is possible to cause the computer to execute a process of calculating the cash back amount based on the amount and the sales agent performance and additionally registering the cash back amount in the sales agent information of the corresponding sales agent.

  Further, in the electronic commerce program, when accessed from any customer through the terminal device, the sales agent information of the sales agent in charge associated with the customer is taken out from the agency information registration means and the terminal It is possible to cause a computer to execute processing to be transmitted to the apparatus and presented.

  Also, in the electronic commerce program, when accessed from an arbitrary sales agent through the terminal device, the customer information of the customer associated with the sales agent is extracted, transmitted to the terminal device, and presented. Can be executed by a computer.

  Further, in the above electronic commerce program, when accessed from an arbitrary sales agent through the terminal device, the computer executes a process for taking out the cashback amount of the sales agent, sending it to the terminal device, and presenting it to the computer You can make it.

  According to the electronic commerce system and the electronic commerce method of the present invention, since the business can directly accept orders and deliver goods or services to the customer without going through the sales agent, the sales agent and the business operator. The inventory management is not complicated, and the loss of customers that occurs when the sales agent is out of stock can be prevented. In addition, for customers, even if the sales agent is out of stock, the product etc. is shipped directly from the business operator, so it is possible to obtain the product etc. without spending time. It is possible to receive sufficient after-sales service, and a sense of security can be obtained. In addition, the sales agent can reduce the burden of inventory management that has occurred in the past, and at the same time it becomes easier to manage the customer in charge. As a result, sales willingness will not decline.

  Moreover, according to the electronic commerce program of the present invention, the above-described excellent electronic commerce method can be executed on the computer by installing it on the computer.

  Moreover, according to the provider server of the present invention, the above-described excellent electronic commerce system can be constructed by connecting it to a customer terminal device and a sales agent terminal device via a network.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. The electronic commerce system of the present invention is in a commercial transaction form performed by three parties: a business providing a product or service, a sales agent that sells the product or service provided by the business, and a customer receiving the product or service. In addition, it is possible for a business operator to directly receive and deliver goods or services ordered from customers to the customer, and a sales agent introducing the customer or a sales agent arbitrarily selected by the customer to the customer. By associating as a sales agent in charge, customer management at the sales agent in charge and cash back to the sales agent in charge are possible. It is comprised by the agency server which provides an agency terminal device and goods or service.

  FIG. 1 shows a network connection configuration of an electronic commerce system according to an embodiment of the present invention. The electronic commerce system according to the present embodiment includes an operator server 100 that manages electronic commerce and a plurality of customer terminals 101a, 101b,... Used by customers (hereinafter referred to as “101” when there is no need to individually identify them). And the agency terminals 102a, 102b,... Used by the sales agency (hereinafter referred to as “102” when there is no need to individually identify them) are the Internet, WAN (Wide Area Network), LAN They are connected to each other via a network 200 such as (Local Area Network). These networks 200 may be any network as long as bidirectional communication is possible.

  The customer terminal 101, the agency terminal 102, and the provider server 100 are not particularly limited as long as they are computer systems that can be connected to the network 200, but have hardware corresponding to the system keyboard. For example, a RAM that is a work area centered on the CPU, a ROM that stores control programs, a hard disk that stores operation software, application software, and various data, a pointing device such as a keyboard and mouse for inputting information, and information A network connection control device 300 such as a router or a terminal adapter, a data service unit, or a modem is provided for communication, regardless of whether it is built-in or external.

  FIG. 2 shows a functional configuration of the operator server 100. The function as the business server 100 is exhibited by executing an electronic commerce program installed in the server 100. If the function is divided into functions, the main control unit 21 and new customer registration processing are executed. Customer registration processing unit 22, sales agent extraction processing unit 23 for performing sales agent extraction processing, customer / sales agent association processing unit 24 that performs processing for associating a customer with a sales agent, product order processing A merchandise order processing unit 25, and a cash back processing unit 26 that performs cash back processing for each sales agent. The business server 100 also includes, as databases, a customer database 27 configured by customer information, a sales agent database 28 configured by information on sales agents, and a product database 29 regarding products provided by the system. Yes. Further, the company server 100 includes a customer information management unit 31, an agent information management unit 32, and a product information management unit 33 in order to manage these database groups 27 to 29, and further performs communication control for controlling network communication. 35, an input / output control unit 36 for controlling display output to a display device, input from a keyboard or pointing device, and other signal input / output.

  FIG. 3 is a flowchart showing order processing by the electronic commerce system according to the present embodiment. In the figure, it is assumed that an order is placed between the customer terminal 101a and the provider server 100, but an order may be placed between the customer terminals 101b and 101c and the provider server 100, respectively. Needless to say.

  When a customer receives provision of a product or the like provided by a business operator, the business server 100 is accessed from the customer terminal 101a through the network 200, and a customer screen transmitted from the business server 100 is displayed. Then, the customer selects, for example, a customer registration button from the customer screen displayed on the customer terminal 101a, and customer information is displayed in an input window such as a customer ID and password prepared on the customer registration request screen displayed subsequently. Input. When the customer completes the input, the customer information input from the customer terminal 101a to the business server 100 is transmitted (step S301).

  When the business server 100 receives the customer authentication request from the customer terminal 101a (step S321), the customer information received together with the customer authentication request is registered in the customer database 27 with reference to the customer database 27 shown in FIG. The presence / absence of customer registration is determined based on whether or not the information matches (step S322). The customer database 27 is a database composed of various information related to customers, and is stored and stored in the hard disk 200 in the business server 100. As illustrated in FIG. 7 as the contents of the customer database 27, the information of each customer includes name, age, sex, address, postal code, telephone number, sales agent in charge, and various other information. There are no particular restrictions on the content.

  If there is no customer registration as a result of the determination in step S322 (NO in step S322), the business server 100 performs new customer registration (step S323), and notifies the customer terminal 101a of a new ID, password, and the like. Transmission is performed (step S324).

  The customer terminal 101a receives the ID and password from the business operator server (step S302). The customer confirms the ID and password received at the customer terminal 101a, and inputs and transmits them to the customer terminal 101a (step S303). A customer who has already obtained an ID or password does not need to go through steps S301 to S302, and can start from step S303.

  Upon receipt of the customer ID and password, the business server 100 performs customer authentication and transmits a product etc. selection screen 500 as shown in FIG. 4 to the customer terminal 101a to the customer terminal 101a (steps S325 and S325 ′). . The products displayed on the product etc. selection screen 500 are displayed based on the product database 29. The product database 29 is a database composed of various information related to products, and is stored and stored in the hard disk 200 in the business server 100. The contents of the product database 29 are made up of various information related to products, and are input with product names, product numbers, product prices, product characteristics, and other various information. In addition, a selection button for selecting a desired product on the customer side, an input window for the number of selected products, and other tools for inputting information necessary for ordering products are also provided. However, there are no particular restrictions on the content.

  The product etc. selection screen 500 transmitted from the business server 100 in step S325 is displayed on the customer terminal 101a (step S304). Product information provided by the business operator is presented on the product etc. selection screen 500, and the customer operates an input device of a pointing device such as a keyboard and a mouse, and the product selection, quantity, etc. are displayed on the product etc. selection screen 500. The product is ordered by inputting (step S305).

  When the customer places an order for the product on the product selection screen 500, the business server 100 receives the order for the product (step S326), and the sales agent as shown in FIG. 5 available to the customer at the customer terminal 101a. The store selection screen 600 is transmitted (step S327).

  The sales agent selection screen 600 transmitted in step S327 is received and displayed by the customer terminal 101a (step S306). The sales agent displayed on the sales agent selection screen 600 is displayed based on the sales agent database 28. Here, as shown in FIG. 5, the sales agent database 28 is a database composed of various types of information related to the sales agent, and is stored and stored in the hard disk 200 in the business server 100. The sales agent database 28 includes information about each sales agent, such as sales agent name, store owner's name, age, gender, address, postal code, telephone number, salesperson composition, area in charge, customer in charge, sales scale, and various other information. Information. There are no particular restrictions on the content.

  As shown in FIG. 5, the sales agent selection screen 600 displayed in step S306 only needs to be displayed in a form that can be arbitrarily selected by the customer, and may be displayed as a portal site of the sales agent. Good. Further, in order to facilitate the selection of customers, it is desirable that sorting based on sales agent information such as a sales agent name, a sales agent address, store characteristics, a salesperson composition, and the like is possible. Such extraction and rearrangement of sales agents are performed by the sales agent extraction processing unit 23 in the business server 100. Alternatively, it can be performed by an applet at the customer terminal 101a of the transmission destination.

  The customer arbitrarily selects a sales agent by operating input devices such as a keyboard and a mouse from the sales agent selection screen 600 received and displayed in step S306 on the customer terminal 101a (step S307). In this case, the selection of the sales agent made by the customer is arbitrary and is not particularly limited. However, when a specific sales agent introduces or invites a product or service provided by the operator, the sales agent is selected. It is desirable to select. In addition to specifying a sales agent at the customer's will, such as being close to the customer's address, having staff appropriate to the customer's age, handling the products ordered by the customer, etc. Suggest narrowing conditions and let customers select. Alternatively, it is also possible to automatically extract a responsible sales agent candidate under the above-mentioned narrowing conditions and recommend it to the customer.

  When the customer selects the sales agent from the sales agent selection screen 600, the business server accepts information as sales agent selection information, associates the customer with the sales agent, and registers as the responsible sales agent. (Steps S328 and S328 ′), an order confirmation screen 700 as shown in FIG. 6 is transmitted to the customer terminal 101a (Step S329). The responsible sales agent registration performed in steps S328 and S328 ′ is performed by the customer / sales agent association processing unit 24 in the business server 100 based on the customer's sales agent selection information, and the associated customer and the responsible sales agent are registered. Store information is additionally registered in the customer database 27 and the sales agent database 28. FIG. 7 illustrates the registration contents of the customer database 27, and FIG. 8 illustrates the registration contents of the sales agent database 28. According to this, “Tokyo Ikurou A store” is associated with “Yamaichiro”, and “Tokyo Oku C store” is associated with “Hanako Kawa”.

  The order confirmation screen 700 transmitted from the business server 100 in step S329 is received and displayed by the customer terminal 101a (step S308). As shown in FIG. 6, the order confirmation screen 700 displayed in step S308 only needs to be displayed in a format that allows the customer to confirm and confirm the order contents. The product name, the quantity of the product, the price, and the charge The sales agent, scheduled shipping date, selected sales agent information, and the like are displayed in a state recognizable to the customer. There is also a radio button for confirming the order contents. The customer confirms and confirms the product, quantity, order contents, etc. on the order confirmation screen 700. When the order contents are confirmed, the created order information is transmitted to the business server 100 (step S309).

  Upon receipt of the ordering information from the customer terminal 101a, the business server 100 performs a product order process (step S330). The order processing performed in step S330 can be performed using a product order processing program of the order processing unit 25 in the business server 100 or the like. The business entity that has received the order processing delivers the product to the customer by a general means such as delivery.

  Further, the business server 100 calculates the cash back amount to the sales agency associated with the customer by the cash back processing unit 26 based on the purchase price of the customer's products and the sales agency performance, and the like. Store in the store database 28 (step S331). The sales agent performance or the like as a cashback calculation standard is determined based on, for example, sales of the sales agent in a specific period. This is freely determined by the contract between the business operator and the sales agent, and is calculated by the cashback processing unit 26 based on the calculation formula based on the contents of the contract and is additionally registered in the information of the corresponding sales agent. Further, the cashback amount for the sales agent added within a certain period is periodically cashbacked to the target sales agent. These periods are all set arbitrarily. As a cashback method, transfer is made to a bank account of a sales agent. In addition to cash, cash back can be performed with gift certificates or various benefits.

  As mentioned above, although embodiment of this invention was illustrated, the provider server in the electronic commerce system which concerns on this invention displays the authentication part which receives the information of customer authentication on a customer's terminal device, and performs customer authentication Means for registering customer information of an authenticated customer; information registering means for goods or services to be provided; display means for displaying information on goods or services to be provided on a customer terminal; and information registration means for sales agents Display means for displaying the sales agent information in a state that the customer can arbitrarily select when receiving the order for the provided product or service selected by the customer, and the sales agent and the customer selected by the customer The sales agent adding means for newly adding to the customer information and the dealer information and the order processing means for the provided product or provided service. Cash back amount calculation means for calculating the cash back amount based on the purchase amount and the sales agent performance, and cash back amount registration means for registering the calculated cash back amount to the sales agent in charge And may further be provided.

  The business server is a business transaction form performed by three parties: a business providing a product or service, a sales agent that sells the product or service provided by the business, and a customer receiving the product or service. Orders and deliveries of ordered products or services can be made directly to the customer by the business operator, and the sales agent who introduced the customer or the sales agent arbitrarily selected by the customer is the responsible sales agent for the customer. By associating as a store, customer management at the sales agent in charge and cash back according to the purchase price of goods or services purchased by the customer to the sales agent in charge are enabled. The sales agent in charge may have a higher-level sales agent as a higher-level person, and cash-back based on the customer's product purchase price, own sales performance, etc. will also be given to the specific sales agent that is the higher-level person. Etc. can also be given by means similar to the above. In addition, customers who do not wish to trade with the sales agent in charge can purchase products directly from the business by means similar to the above. In this case, there is no need for cash back since the business operator plays the role of sales agent in charge.

  Further, the electronic commerce method according to the present invention includes a customer authentication step in which customer authentication is performed by a customer authentication unit, a customer registration step in which customer registration is performed by a customer registration unit, and registration of information on a product or service to be provided. The step of displaying the information of the provided product or service provided in the means by the display means for displaying on the customer terminal device, and the sales agent information registered in the information registration means of the sales agent are displayed on the customer terminal device A step of displaying by the display means, a step of storing the sales agent selected by the customer in association with the customer, and a step of receiving an order for the product or service by the means for accepting an order for the provided product or provided service Any electronic commerce method can be used, and the cashback amount can be calculated based on the purchase amount of the customer and the sales agent performance. It may have a step of registering and calculating the cashback amount, the cashback amount calculated for cashback amount registration means by means of. The order of the steps is merely an example of the embodiment of the present invention, and the order is not particularly defined.

  The above-mentioned electronic commerce method is introduced in the form of commercial transactions conducted by three parties: a business that provides products or services, a sales agent that sells products or services provided by businesses, and a customer that receives products or services. By doing so, it is possible for the business operator to directly receive and deliver goods or services ordered from the customer, and the sales agent introducing the customer or the sales agent arbitrarily selected by the customer. By associating the customer as the sales agent in charge of the customer, it is possible to easily perform customer management at the sales agent in charge and cash back according to the purchase price of goods or services purchased by the customer to the sales agent in charge. It becomes. The sales agent in charge may have a higher-level sales agent as a higher-level person, and cash-back based on the customer's product purchase price, own sales performance, etc. will also be given to the specific sales agent that is the higher-level person. Etc. can also be provided by the same method as described above. Further, a customer who does not wish to make a transaction with the sales agent in charge can purchase goods directly from the business operator by the same method as described above. In this case, there is no need for cash back since the business operator plays the role of sales agent in charge.

It is a block diagram which shows the whole structure of the electronic commerce system of one embodiment of this invention. It is a block diagram which shows the function structure of the provider server in the electronic commerce system of said embodiment. It is a flowchart which shows the order reception process by the electronic commerce system of said embodiment. It is explanatory drawing which shows the content of the goods selection screen which a provider server displays on a customer terminal in the electronic commerce system of said embodiment. It is explanatory drawing which shows the content of the sales agency selection screen which a provider server displays on a customer terminal in the electronic commerce system of said embodiment. It is explanatory drawing which shows the content of the goods order confirmation screen which a provider server displays on a customer terminal in the electronic commerce system of said embodiment. It is explanatory drawing which shows the content of the customer database which the provider server manages in the electronic commerce system of said embodiment. It is explanatory drawing which shows the content of the sales agency database which the provider server manages in the electronic commerce system of said embodiment.

Explanation of symbols

21 Main Control Unit 22 Customer Registration Processing Unit 23 Sales Agent Extraction Processing Unit 24 Customer / Sales Agent Association Processing Unit 25 Order Processing Unit 26 Cash Back Processing Unit 27 Customer Database 28 Sales Agent Database 29 Product Database 31 Customer Information Management Unit 32 sales agent information management unit 33 product information management unit 35 communication control unit 36 input / output control unit 100 business server 101a, 101b, ... customer terminal 102a, 102b, ... agency terminal 200 network 300, 301, 302 communication control device

Claims (20)

An electronic commerce system that supports electronic commerce performed by a business server that can be connected to a terminal device of a customer and a terminal device of a sales agent through a network using a telecommunication line,
The provider server is
Product information registration means for registering information on a plurality of products or services to be provided;
Agent information registration means for registering information on multiple sales agents,
Customer information registration means for registering a plurality of customer information;
An authentication screen for accepting customer authentication information is displayed on the terminal device of the customer, customer information input to the authentication screen is received, customer authentication processing is executed, and customer authentication is registered in the customer information registration means Means,
Product information presenting means for transmitting and displaying information on the provided product or provided service registered in the product information registering means to the customer terminal device;
Order receiving processing means for executing processing for receiving an order for provided products or provided services selected by the customer through the terminal device;
When the order acceptance processing means executes the acceptance of the order, the customer sends the sales agent information of a plurality of sales agents registered in the agency information registration means to the customer terminal device. Agency information presentation means to be displayed in a selectable state;
Identifying the sales agent selected by the customer through the terminal device, associating the information of the sales agent with the information of the customer, and corresponding customer information registered in the customer information registration means, the agency information An electronic commerce system comprising: a sales agent information adding unit for additionally registering each corresponding sales agent information registered in the registration unit.   When the order reception processing means accepts an order for goods or services from an arbitrary customer, the business entity server receives sales agent information of a sales agent in charge associated with the customer from the agency information registration means. It is provided with cash back processing means for calculating the cash back amount based on the purchase price of the customer's goods or services and the sales agent's performance, and additionally registering it in the sales agent information of the corresponding sales agent The electronic commerce system according to claim 1.   When accessed from any customer through the terminal device, the business office server retrieves sales agent information of a sales agent in charge associated with the customer from the agent information registration means and transmits it to the terminal device The electronic commerce system according to claim 1, further comprising an agency search means for displaying the information.   When the establishment server is accessed through the terminal device from an arbitrary sales agent, customer information presenting means for taking out customer information of the customer associated with the sales agent and sending it to the terminal device for presentation The electronic commerce system according to claim 1, further comprising:   The office server includes a cashback amount information presenting unit that, when accessed from an arbitrary sales agent through the terminal device, takes out the cashback amount of the sales agent and transmits the cashback amount to the terminal device for presentation. The electronic commerce system according to claim 2, wherein: It is a business server that performs electronic commerce by connecting to a terminal device of a customer and a terminal device of a sales agent through a network using a telecommunication line,
Product information registration means for registering information on a plurality of products or services to be provided;
Agent information registration means for registering information on multiple sales agents,
Customer information registration means for registering a plurality of customer information;
An authentication screen for accepting customer authentication information is displayed on the terminal device of the customer, customer information input to the authentication screen is received, customer authentication processing is executed, and customer authentication is registered in the customer information registration means Means,
Product information presenting means for transmitting and displaying information on the provided product or provided service registered in the product information registering means to the customer terminal device;
Order receiving processing means for executing processing for receiving an order for provided products or provided services selected by the customer through the terminal device;
When the order acceptance processing means executes the acceptance of the order, the customer sends the sales agent information of a plurality of sales agents registered in the agency information registration means to the customer terminal device. Agency information presentation means to be displayed in a selectable state;
Identifying the sales agent selected by the customer through the terminal device, associating the information of the sales agent with the information of the customer, and corresponding customer information registered in the customer information registration means, the agency information An operator server, comprising: a responsible sales agent information adding means for additionally registering each corresponding sales agency information registered in the registration means.   When the order acceptance processing means accepts an order for goods or services from an arbitrary customer, the sales agent information of the sales agent in charge associated with the customer is taken out from the agency information registration means, and the customer's goods Or a cashback processing means for calculating a cashback amount based on the purchase amount of the service and the sales agent performance, and additionally registering the cashback amount in the sales agent information of the corresponding sales agent. The provider server described.   When accessed from any customer through the terminal device, the agent in charge takes out the sales agent information of the sales agent in charge associated with the customer from the agent information registration means and sends it to the terminal device for presentation. 7. The business server according to claim 6, further comprising store search means.   When it is accessed through the terminal device from an arbitrary sales agent, it is provided with customer information presenting means for taking out customer customer information associated with the sales agent and sending it to the terminal device for presentation. The business operator server according to claim 6.   A cash back amount information presenting means is provided that, when accessed from any sales agent through the terminal device, takes out the cash back amount of the sales agent and transmits it to the terminal device for presentation. The business operator server according to claim 7. An electronic commerce method carried out by a business server that can be connected to a terminal device of a customer and a terminal device of a sales agent through a network using a telecommunication line,
The provider server is
Register information on multiple products or services to be provided in the product information registration means,
Register the information of multiple distributors in the agency information registration means,
Accept access from any customer through the terminal device,
An authentication screen that accepts customer authentication information is displayed on the terminal device of the customer, customer information input to the authentication screen is received, customer authentication processing is executed, and registered in the customer information registration means,
Sending and displaying the information on the provided product or provided service registered in the product information registration means to the terminal device of the customer,
Accepting an order for a product or service selected through the terminal device by the customer;
When executing the acceptance of the order, the sales agent information of a plurality of sales agents registered in the agency information registration unit is transmitted to the terminal device of the customer and displayed in a state selectable by the customer Let
Identifying the sales agent selected by the customer through the terminal device, associating the information of the sales agent with the information of the customer, and corresponding customer information registered in the customer information registration means, the agency information An electronic commerce method characterized by additionally registering each corresponding sales agent information registered in the registration means.   When the business server receives an order for the product or service, the business server retrieves the sales agent information of the sales agent associated with the customer from the agent information registration means, and purchases the product or service of the customer. 12. The electronic commerce method according to claim 11, wherein a cashback amount based on the sales agent performance is calculated and additionally registered in the sales agent information of the corresponding sales agent.   When accessed from any customer through the terminal device, the business office server retrieves sales agent information of a sales agent in charge associated with the customer from the agent information registration means and transmits it to the terminal device The electronic commerce method according to claim 11, wherein the electronic commerce method is presented.   When the office server is accessed through the terminal device from an arbitrary sales agent, the customer server information of the customer associated with the sales agent is extracted and transmitted to the terminal device for presentation. The electronic commerce method according to claim 11.   13. The office server, when accessed from an arbitrary sales agent through the terminal device, takes out the cashback amount of the sales agent and transmits the cashback amount to the terminal device for presentation. The electronic commerce method described in 1. An electronic commerce program for connecting to a terminal device of a customer and a terminal device of a sales agent through a network using an electric communication line and installing the computer to operate the computer as an enterprise server for executing electronic commerce,
A process of registering information on a plurality of products or services to be provided in the product information registration means;
A process of registering information of a plurality of sales agents in the agency information registration means,
A process of accepting access through a terminal device from any customer;
A process for displaying an authentication screen for receiving customer authentication information on the terminal device of the customer, receiving the customer information input to the authentication screen, executing a customer authentication process, and registering in the customer information registration means;
A process for transmitting and displaying the information of the provided product or provided service registered in the product information registration means to the terminal device of the customer;
A process of accepting an order for a provided product or provided service selected by the customer through the terminal device;
When executing the acceptance of the order, the sales agent information of a plurality of sales agents registered in the agency information registration unit is transmitted to the terminal device of the customer and displayed in a state selectable by the customer Processing to
Identifying the sales agent selected by the customer through the terminal device, associating the information of the sales agent with the information of the customer, and corresponding customer information registered in the customer information registration means, the agency information An electronic commerce program that causes a computer to execute a process of additionally registering each corresponding sales agent information registered in a registration means.   When an order for the product or service is received, the sales agent information of the sales agent in charge associated with the customer is taken out from the agent information registration means, and the purchase price of the product or service of the customer and the sales agent performance are obtained. The electronic commerce program according to claim 16, wherein the computer executes a process of calculating a cashback amount based on the cashback amount and additionally registering the cashback amount in the sales agent information of the corresponding sales agent.   When accessed from an arbitrary customer through the terminal device, the processing of taking out the sales agent information of the sales agent in charge associated with the customer from the agent information registration means, sending it to the terminal device and presenting it The electronic commerce program according to claim 16, which is executed by a computer.   When accessing through a terminal device from an arbitrary sales agent, the computer executes a process of extracting customer information of a customer associated with the sales agent, transmitting the customer information to the terminal device, and presenting the computer. The electronic commerce program according to claim 16. 18. The computer is configured to execute a process of taking out a cashback amount of the sales agent and transmitting the presented cash amount to the terminal device for presentation when accessed through the terminal device from an arbitrary sales agent. Electronic commerce program as described in

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