JP2006109112A - Mobile communication system, mobile communication terminal and advertisement delivery display method to be used therefor and its program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a mobile communication terminal which enables delivery of an advertisement even when its user does not use a browser or the like, has a high immediacy, and is capable of obtaining a propagation effect and a customer attraction effect. <P>SOLUTION: A portable telephone 1 makes a list display of area information on a second display device 18, when a display on the display device 18 is set and a list display is set, and its user browses a link site on the display device 18 by selecting information which the user desires from a list. When the list display is not set in the portable telephone 1, the user browses the site on the display device 18 by clicking a telop. When display on the display device 18 is not set in the portable telephone 1, the user browses the site on a first display device 16 by a procedure similar to that in the case of the display device 18. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a mobile communication system, a mobile communication terminal, an advertisement distribution display method used therefor, and a program therefor, and in particular, a mobile communication terminal including a first display device (main window) and a second display device (subwindow). About.

  2. Description of the Related Art In recent years, mobile communication terminals such as mobile phones have come to have a camera function, and with the increase in demand for terminals having a camera function, there are models equipped with a second display device as a finder. It is increasing.

  Also, in conventional mobile communication terminals, a flat-rate high-speed data communication service has been started, and a wide variety of information including image data captured by the above camera function is distributed at high speed by the high-speed data communication service. It is becoming possible.

  As the above mobile communication terminal, a videophone system capable of presenting supplementary information in accordance with communication contents (see, for example, Patent Document 1), and an electronic bulletin board that allows easy understanding of the overall situation in a small display unit such as a mobile phone (For example, refer to Patent Document 2) and the like have been proposed.

JP 2002-165193 A JP 2003-6114 A

  In the above-described conventional mobile communication terminal such as a mobile phone, broadcast information (area information) from a base station in which the terminal is located is displayed using browsing software such as a browser, and a URL (Uniform Resource Locator). The site must be specified by input, menu list, etc., and it is impossible for the user to display advertisements on the screen while other functions are being operated.

  In the technology described in Patent Document 1, no consideration is given to a small display unit such as a mobile phone, and in the technology described in Patent Document 2, it is impossible for the user to distribute advertisements while operating other functions. It is.

  Therefore, the object of the present invention is to solve the above-mentioned problems and to distribute advertisements even when the user is not using a browser or the like, which is highly immediate and can obtain advertising effects and customer-collecting effects. The object is to provide a mobile communication system, a mobile communication terminal, an advertisement distribution display method used therefor, and a program thereof.

A mobile communication system according to the present invention provides a voice message via a base station to a mobile communication terminal including a display device including a first display device used as a main window and a second display device used as a subwindow. And a mobile communication system for delivering at least one of data,
Means for displaying the data from the base station as insertion information to be inserted into the information on the screen using a partial area of the screen of the display device; and the second display when the insertion information is selected. The mobile communication terminal is provided with means for displaying a list of area information indicating various types of information about the area surrounding the base station and information on a site providing the area information on the screen of the apparatus.

A mobile communication terminal according to the present invention includes a display device including a first display device used as a main window and a second display device used as a sub window, and at least voice and data are transmitted via a base station. One is a mobile communication terminal to be distributed,
Means for displaying the data from the base station as insertion information to be inserted into the information on the screen using a partial area of the screen of the display device; and the second display when the insertion information is selected. And a means for displaying a list of area information indicating various types of information about the area surrounding the base station and information on a site providing the area information on the screen of the apparatus.

  An advertisement distribution display method according to the present invention provides a voice message via a base station to a mobile communication terminal including a display device including a first display device used as a main window and a second display device used as a subwindow. And an advertisement distribution display method used in a mobile communication system that distributes at least one of data, wherein the data from the base station is used on a part of the screen of the display device on the mobile communication terminal side A list of area information indicating various types of information about the area surrounding the base station on the screen of the second display device when the insertion information is selected. And processing for displaying information on a site that provides the area information.

  An advertisement distribution display method program according to the present invention provides a mobile communication terminal including a display device including a first display device used as a main window and a second display device used as a subwindow via a base station. An advertisement distribution display method program used in a mobile communication system that distributes at least one of voice and data, and displays the data from the base station on a screen of the display device on a computer on the mobile communication terminal side Display as insertion information to be inserted into the information on the screen using a partial area of the information, and when the insertion information is selected, various information on the area around the base station to the screen of the second display device And a process of displaying information on a site providing the area information and information on a site that provides the area information.

  That is, the mobile communication system of the present invention provides a method for displaying an advertisement using a display area of a display device of a mobile communication terminal having a small display device such as a mobile phone. Even when the user is not running a browser, etc., it is possible to obtain advertising effects and attracting customers by displaying information such as telops using some areas of the screen and making the user aware of advertisements It is said.

  More specifically, in the mobile communication system according to the present invention, in a mobile phone provided with a first display device (main window) and a second display device (subwindow), the base station in the area is When receiving area information indicating various information around the base station [restaurant information, department store information (sale etc.), disaster information, etc.], a telop display unit (dynamic The area information is displayed in a display area).

  When the telop is selected by the user, the desired information (information from the advertisement site, etc.) can be displayed even when the user is operating the mobile phone by displaying a list of area information or a site on the second display device screen. ) Can be viewed.

  As a result, in the mobile communication system of the present invention, it is possible to distribute advertisements even when the user is not using a browser or the like, and the immediacy is high, and it is possible to obtain an advertising effect and an effect of attracting customers. .

  Further, in the mobile communication system of the present invention, the information associated with the telop (information from the site) is displayed on the second display device, thereby improving convenience and effectively utilizing the second display device. It becomes possible.

  Furthermore, in the mobile communication system of the present invention, the content displayed on the second display device is stored in the storage device, so that it is possible to refer to the site at another opportunity according to the convenience of the user.

  By adopting the configuration and operation as described below, the present invention can deliver an advertisement even when the user is not using a browser or the like, and has high immediacy and obtains an advertising effect and a customer attracting effect. The effect of being able to be obtained.

  Next, embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing the configuration of a mobile communication system according to an embodiment of the present invention. In FIG. 1, a mobile communication system according to an embodiment of the present invention comprises a mobile phone 1, a mobile communication network 100, a gateway server 4, an Internet 200, an area information management server 6, and a content server 5. Has been.

  The mobile phone 1 has communication functions such as voice, packet, and video phone, and provides a wireless communication service with the base station 2 connected to the mobile communication network 100. The mobile communication network 100 includes a base station 2 that performs wireless communication with a mobile phone 1 located in a wireless cell, and a circuit switching station 3 in the network.

  The Internet 200 and the mobile communication network 100 are connected via the gateway server 4. The area information management server 6 is connected to the mobile communication network 100 and manages the area information of each base station 2. The content server 5 is connected to the Internet 200 and manages each site such as an advertisement.

  FIG. 2 is a block diagram showing a configuration of the mobile phone 1 of FIG. In FIG. 2, the mobile phone 1 includes a user interface 11, a telephone control circuit 12, a data storage device 13, a wireless communication device 14, a first display device control circuit 15, and a first display device (main window) 16. , Second display device control circuit 17, second display device (subwindow) 18, telop display conversion means 19, and recording medium for storing a program (a computer-implementable program) for realizing the processing of each circuit 20 and a bus 110.

  In the mobile phone 1, the telephone control circuit 12, the data storage device 13, the wireless communication device 14, the first display device control circuit 15, the second display device control circuit 17, the telop display conversion means 19, and the recording medium 20 are respectively connected to the bus 110. It is connected.

  FIG. 3 is a sequence chart showing the operation of the mobile communication system according to one embodiment of the present invention. The operation of the mobile communication system according to one embodiment of the present invention will be described with reference to FIGS.

  The area information distributed from the area information management server 6 is distributed to the mobile phone 1 via the base station 2 where the mobile phone 1 is located in the mobile communication network 100 (a1, a2 in FIG. 3). Here, the area information indicates various information around the base station 2 [restaurant information, department store information (sale etc.), disaster information, etc.], and the area information list is displayed as a list (displayed as a list). Simple information [information including title, URL (Uniform Resource Locator), etc.]

  When the mobile phone 1 receives the area information (a3 in FIG. 3), the telop display conversion means 19 inserts the area information into the telop information (information displayed on the first display device 16 and displays the insertion information, for example, an advertisement. And the telop information is displayed on the first display device 16 (hereinafter referred to as telop display) (a4 in FIG. 3).

  When the telop information is clicked by the user's judgment, a browser (not shown) is started to browse a site such as an advertisement corresponding to the telop information, and the gateway server 4 and the Internet 200 are connected to the content server 5. To request connection to the content server 5 (a5, a6, a7 in FIG. 3). Here, the site is a homepage or the like that provides content of detailed information such as advertisements corresponding to the above-mentioned telop information.

  Upon receiving the content server connection request, the content server 5 transmits a content server connection response to the mobile phone 1 via the gateway server 4 and the Internet 200 (a8, a9, a10 in FIG. 3). As a result, information on the site desired by the user (contents of detailed information such as advertisements) is displayed on the mobile phone 1, so that the information on the site can be browsed (a11 in FIG. 3).

  4 is a flowchart showing the operation of the mobile phone 1 of FIG. 1, and FIG. 5 is a diagram showing the screens of the first display device 16 and the second display device 18 of FIG. FIG. 4 shows operations of a3, a4, and a5 of FIG. The operation of the mobile phone 1 will be described with reference to FIGS. The processing shown in FIG. 4 is realized by the CPU (central processing unit) (not shown) of the mobile phone 1 executing the program of the recording medium 20.

  The cellular phone 1 stores the received area information in the data storage device 13. Each area information stored in the data storage device 13 can be retrieved from a reception history or the like and referred to at an opportunity desired by the user.

  The mobile phone 1 converts the received area information into a format such as text or moving image by the telop display conversion means 19 to obtain telop information. The telop information converted by the telop display conversion means 19 is displayed on the telop display unit 16b of the first display device 16 as an advertisement or the like. Here, the display / non-display of the telop display unit 16b on the first display device 16 is controlled by user settings, and the enlargement and reduction of the display area can be controlled. Etc.) are displayed continuously.

  In the mobile phone 1, display on the second display device 18 is set by a display setting means (not shown) (step S1 in FIG. 4), and list display is set by a list display setting means (not shown) (step 4 in FIG. 4). S2) A list of area information is displayed on the second display device 18, and the user selects desired information from the list (step S3 in FIG. 4), thereby browsing the link site on the second display device 18 (FIG. 4). 4 step S4).

  When the list display is not set (step S2 in FIG. 4), the mobile phone 1 browses the site on the second display device 8 when the user clicks the telop (step S4 in FIG. 4).

  When the display on the second display device 18 is not set (step S2 in FIG. 4), the mobile phone 1 browses the site on the first display device 16 in the same procedure as the second display device 18 ( FIG. 4 steps S5, S6, S7).

  When the user receives area information while the user is operating the mobile phone 1, the mobile phone 1 displays a telop on the telop display unit 16 b arranged in a part of the first display device screen 16 a. When the telop is clicked by the user, the mobile phone 1 displays a list or a site on the second display device screen 18a.

  As described above, in this embodiment, an advertisement can be distributed even when the user does not use a browser or the like, and the immediacy is high, and an advertising effect and a customer attracting effect can be expected.

  Further, in the present embodiment, by displaying information (site) associated with the telop on the second display device 18, convenience can be improved and the second display device 18 can be effectively utilized. .

  Furthermore, in the present embodiment, the content displayed on the second display device 18 is saved in the data storage device 13, so that the site can be referred to at another opportunity according to the convenience of the user.

  In the present invention, the mobile phone 1 including the second display device 18 has been described in the above embodiment. However, in the case of a mobile communication terminal such as a PDA (Personal Digital Assistant) that does not include the second display device. It is also possible to realize this function with one display device by switching the activation application. That is, according to the present invention, the display of a plurality of applications such as a browser and a mailer (not shown) is displayed on the forefront of the screen by displaying the display of the application currently operated by the user on one screen. Can be realized.

  In the present invention, a mail distributed as a mail magazine or the like may be handled as an advertisement, and a telop display conversion unit 19 may be used to display a mail subject or the like on the telop display unit 16a. In this case, when the user clicks the telop, the mailer is activated and the mail is displayed, so that it is possible to prompt the user to browse the site by the URL described in the mail.

  Furthermore, in the present invention, even when a normal mail is received, the simple mail information is sent to the telop display unit 16a using the telop display conversion means 19 so that the simple mail information can be obtained using the telop display area. It is also possible to display.

  Furthermore, in the present invention, a telop display advertisement may be extracted by keyword search using voice recognition during videophone communication. The search in this case is performed using search means (not shown) from the area information stored in the data storage device 13.

  During operation of a browser or mailer (not shown), a telop display advertisement may be extracted by keyword search using text information. The search in this case is performed using search means (not shown) from the area information stored in the data storage device 13.

  In addition to the above, setting means for not receiving a telop display advertisement when the user is not communicating may be added to the mobile phone 1. The content server 5 may manage the number of times the user clicked on the advertisement, the time when the site was browsed, and the like. The content displayed on the screen in use by the user may be switchable to the other screen (display switching between the first display device 16 and the second display device 18).

  The present invention can be applied to an advertisement distribution service to a mobile communication terminal such as a PDA and a portable terminal such as a portable node type personal computer in addition to the above advertisement distribution service to a mobile phone.

It is a block diagram which shows the structure of the mobile communication system by one Example of this invention. It is a block diagram which shows the structure of the mobile telephone of FIG. It is a sequence chart which shows operation | movement of the mobile communication system by one Example of this invention. 3 is a flowchart showing the operation of the mobile phone of FIG. It is a figure which shows the screen of the 1st display apparatus of FIG. 2, and a 2nd display apparatus.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Cellular phone 2 Base station 3 Circuit switching center 4 Gateway server 5 Content server 6 Area information management server 11 User interface 12 Telephone control circuit 13 Data storage device 14 Wireless communication device 15 First display device control circuit 16 First display device 17 First 2 display device control circuit 18 second display device 19 telop display conversion means 20 recording medium 100 mobile communication network 110 bus 200 internet

Claims (19)

Movement for delivering at least one of voice and data via a base station to a mobile communication terminal comprising a display device comprising a first display device used as a main window and a second display device used as a subwindow A body communication system,
Means for displaying the data from the base station as insertion information to be inserted into the information on the screen using a partial area of the screen of the display device; and the second display when the insertion information is selected. A mobile communication terminal characterized in that the mobile communication terminal has means for displaying a list of area information indicating various types of information about the area around the base station and information on a site providing the area information on the screen of the apparatus. . Including an area information management server for managing the area information;
The mobile communication terminal includes means for converting area information from the area information management server into the insertion information,
The mobile communication system according to claim 1, wherein the converted insertion information is displayed using a partial area of the screen.   3. The mobile communication system according to claim 1, wherein the area information is displayed on one of a partial area of the screen and a screen of the second display device.   The mobile communication system according to any one of claims 1 to 3, wherein the list of area information is simple information including at least one of a title and a URL (Uniform Resource Locator).   5. The mobile communication system according to claim 4, wherein when the URL is designated, browser software is activated to request connection to a site corresponding to the URL.   The mobile communication system according to any one of claims 1 to 5, wherein the area information is information including at least one of advertisement information and disaster information. A mobile communication terminal comprising a display device comprising a first display device used as a main window and a second display device used as a sub-window, wherein at least one of voice and data is distributed via a base station Because
Means for displaying the data from the base station as insertion information to be inserted into the information on the screen using a partial area of the screen of the display device; and the second display when the insertion information is selected. A mobile communication terminal comprising: a list of area information indicating various types of information about a region around the base station and means for displaying information on a site that provides the area information on a screen of the apparatus. Means for converting area information from an area information management server that manages the area information into the insertion information;
8. The mobile communication terminal according to claim 7, wherein the converted insertion information is displayed using a partial area of the screen.   The mobile communication terminal according to claim 7 or 8, wherein the area information is displayed in any one of a partial area of the screen and a screen of the second display device.   10. The mobile communication terminal according to claim 7, wherein the area information list is simple information including at least one of a title and a URL (Uniform Resource Locator).   11. The mobile communication terminal according to claim 10, wherein when the URL is designated, browser software is activated to make a connection request to a site corresponding to the URL.   The mobile communication terminal according to any one of claims 7 to 11, wherein the area information is information including at least one of advertisement information and disaster information.   Movement for delivering at least one of voice and data via a base station to a mobile communication terminal comprising a display device comprising a first display device used as a main window and a second display device used as a subwindow An advertisement distribution display method used in a mobile communication system, wherein the data from the base station is inserted into the information on the screen using a partial area of the screen of the display device on the mobile communication terminal side Processing to display as insertion information to be performed, a list of area information indicating various types of information around the base station on the screen of the second display device when the insertion information is selected, and a site providing the area information And a process for displaying information.   The mobile communication terminal side includes processing for converting area information from an area information management server that manages area information indicating various types of information about the area around the base station into the insertion information, and the converted insertion information. 14. The advertisement distribution display method according to claim 13, wherein a part of the screen is used for display.   The advertisement distribution display method according to claim 13 or 14, wherein the area information is displayed in any one of a partial area of the screen and a screen of the second display device.   16. The advertisement distribution display method according to claim 13, wherein the area information list is simple information including at least one of a title and a URL (Uniform Resource Locator).   17. The advertisement distribution display method according to claim 16, wherein when the URL is designated, browser software is activated to request connection to a site corresponding to the URL.   The advertisement distribution display method according to claim 13, wherein the area information is information including at least one of advertisement information and disaster information. Movement for delivering at least one of voice and data via a base station to a mobile communication terminal comprising a display device comprising a first display device used as a main window and a second display device used as a subwindow A program for an advertisement delivery display method used in a mobile communication system, wherein the data from the base station is transmitted to the computer on the mobile communication terminal side using a partial area of the display device screen. A process of displaying as insertion information to be inserted into the information of the area, a list of area information indicating various information of the surrounding area of the base station on the screen of the second display device when the insertion information is selected, and the area information A program for executing the process of displaying information on the provided site.

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