JP2007157009A - Mail transception support system, server, program, and recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a mail transception support system or the like, capable of providing the content, in response to a keyword together with an advertisement related to the keyword, by retrieving the keyword assigned by mail from a client terminal. <P>SOLUTION: A server 101 registers a content data 332 such as a Gif animation received from a terminal device 107 and an advertisement data 342 received from a terminal device 105, in a content database 301 comprising genre information 310, keyword information 320, content information 330 and advertisement information 340, retrieves the keyword in the mail received from a mobile terminal 103, by using the content database 301, and replies by mail the content data 332 and the advertisement data 342, associated from keyword information 320 of a retrieved result. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a mail transmission / reception support system via a network, and in particular, mail transmission / reception that provides a client terminal with contents such as Gif animation, pictograms, and emoticons according to keywords using a mail transmission / reception function. Regarding support system.

  In recent years, with the rapid spread of network technologies such as the Internet, mobile phones, etc., browsers that browse web pages on the Internet not only on personal computers (PCs) but also on portable terminals such as mobile phones Various services such as a function, an e-mail function, and an imaging function are provided.

  In an electronic mail function such as a personal computer or a mobile phone, pictograms and emoticons are used in order to create expressive mail in addition to general kanji and character information. Emoticons combine facial expressions to represent facial expressions, etc., and reduce the burden of character input while helping convey nuances and emotions that are difficult to communicate with characters alone.

Furthermore, as video data that can be handled by a personal computer or the like, Gif (Graphics
Interchange Format) animation may be used. The Gif animation expresses a moving image by storing a plurality of still images (Gif images) in one file and displaying them in order. In other words, it is the outline of the flip book. Since it is compressed in the Gif format, it can be reduced in size, so it is used as a simple moving image on a homepage or an advertising banner on the Internet. Furthermore, there is a mobile phone having an image processing function for creating a Gif animation that can be repeatedly enjoyed by time-sequentially combining still images extracted using a camera having a photographing function (for example, Patent Document 1). ).

  On the other hand, for an advertisement banner that a company or store advertises on the web, a URL link of the WEB page related to the advertisement is pasted on the banner advertisement image on the WEB page describing a simple advertisement, and the advertisement banner is clicked. For example, a method of displaying a WEB page related to a product to be advertised on a browser is widely performed (for example, Patent Document 2).

Japanese Patent Laid-Open No. 2005-210235 JP 2000-57157 A

However, in the e-mail function of a conventional mobile phone, it is possible to input pictograms, emoticons, and icons, but the user has requested a method for performing communication with richer expressive power.
Also, in the conventional method of placing an advertisement banner at any position on a web page and delivering it, the viewer of the web page generally rarely wants to see the advertisement, and browses the advertiser's home page. However, the method of what kind of advertisement banner should be distributed to which site is not established, and various methods and techniques are being sought.

  The present invention has been made in view of the above points, and is a mail transmission / reception support that makes it possible to provide content corresponding to a keyword together with an advertisement related to the keyword by searching for the keyword input to the mail from the client terminal. The purpose is to provide a system.

  In order to achieve the above-mentioned object, a first invention is a server that is connected to a client terminal having an electronic mail function via a network and provides a content / advertisement according to a keyword, and includes at least one Genre, at least one keyword composed of words / sentences belonging to the genre, a moving image formed from a plurality of still images, still images, pictograms / characters composed of uniquely defined characters / symbols associated with the keyword In accordance with a keyword search request based on a keyword assigned to the received mail from the client terminal, content data consisting of at least one of character patterns, a database holding advertisement data associated with the genre, and the database, Perform keyword search for keyword Search means; content data associated with a keyword searched by the search means; and transmission means for transmitting an email pasted with advertisement data associated with a genre including the keyword to the client terminal. It is a feature server.

In addition, connected to the producer's terminal device that produces content via the network, in response to a content registration request from the producer's terminal device, the received content data is classified into any genre, It is desirable to further comprise content registration means for registering and storing in the database.
Also, connected to the advertiser's terminal device via the network, and in response to an advertisement registration request from the advertiser's terminal device, the received advertisement data is associated with any of the genres and registered in the database. It is desirable to further comprise advertisement registration means.
It is preferable that the information processing apparatus further includes providing means for providing a web page of the corresponding advertisement in response to an access request from the client terminal using URL information in the advertisement data.
Further, it is desirable to insert the advertisement data as a part of the content data.

  The server according to the first aspect of the invention includes at least one genre, at least one keyword composed of words / sentences belonging to the genre, and a moving image formed from a plurality of still images associated with the keyword, a still image, Accompanied by a keyword search request based on a keyword assigned to a received mail from a client terminal, content data consisting of at least one of pictographs / character patterns consisting of defined characters / symbols, a database holding advertisement data associated with the genre Based on the database, keyword search is performed for the keyword, and an email in which content data associated with the retrieved keyword and advertisement data associated with the genre including the keyword is pasted is transmitted to the client terminal.

“Content” is data provided from the server to the client terminal, and is a Gif animation, which is a moving image formed from a plurality of still images, a still image, a pictograph consisting of uniquely defined characters and symbols, a character pattern (face Character).
“Advertisement data” is an advertisement banner image having URL information of an advertisement.
The “client terminal” is a portable terminal, a personal computer, or the like, and the “portable terminal” is a cellular phone, a PDA (Personal Digital Assistance), or the like, and the portable terminal having a photographing function used in the present invention is, for example, , Mobile phone.

In the first aspect of the invention, a client terminal such as a mobile phone can provide richer communication and provide interesting content by using Gif animation or the like in addition to expression with character information such as pictographs and emoticons. . In addition, the Gif animation has a small image file size, can transmit and receive data without burden, can provide an animation that can be easily transmitted even when attached to an e-mail, and can be enjoyed repeatedly.
Also, by inserting the advertisement banner into the mail text or pasted Gif animation along with the Gif animation and sending the mail, the advertisement is transferred along with the content such as the Gif animation, and the user can respond according to the mail contents. You can expand the possibility of browsing the advertisement and accessing the advertiser's advertisement page.

  Further, the second invention provides a client terminal having an e-mail function, an advertiser's terminal device, a producer's terminal device that produces content, and a content An email transmission / reception support system comprising a server for providing an advertisement, wherein the server is associated with at least one genre, at least one keyword comprising words / sentences belonging to the genre, and a plurality of the keywords. Content data consisting of at least one of moving images, still images, pictograms / character patterns consisting of uniquely defined characters / symbols, and advertisement data associated with the genre in a database, In response to an advertisement registration request from the advertiser's terminal device, In association with any genre, registered in the database and stored in the database, and in response to a content registration request from the producer's terminal device, the received content data is associated with any genre and registered in the database, Content registration means to be stored; search means for performing keyword search for the keyword based on the database in accordance with a keyword search request based on a keyword assigned to the received mail from the client terminal; and a keyword searched by the search means A mail transmission / reception support system comprising: transmission means for transmitting to the client terminal a content data associated with the mail and a mail with the advertisement data associated with the genre including the keyword attached thereto.

  The second invention is a mail transmission / reception comprising the server of the first invention, a client terminal having an e-mail function, an advertiser terminal device for creating advertisement data, and a content producer terminal device for creating content data The invention relates to a support system.

A third invention is a program for causing a computer to function as the server of the first invention.
4th invention is the recording medium which recorded the program which functions a computer as a server of 1st invention.

  The above-mentioned program may be held and distributed on a recording medium such as a CD-ROM, or the program can be transmitted and received via a communication line.

  The present invention has been made in view of the above points, and is a mail transmission / reception support capable of providing content corresponding to a keyword together with an advertisement related to the keyword by searching for the keyword specified in the mail from the client terminal. A system or the like can be provided.

Hereinafter, preferred embodiments of a mail transmission / reception support system and the like according to the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, the same reference numerals are given to components having substantially the same functional configuration, and redundant description will be omitted.
The “content” used in the present invention is data provided from the server to the client terminal, and is a Gif animation that is a moving image formed from a plurality of still images, a pictograph consisting of uniquely defined characters and symbols, It is any one of emoticons that are character patterns that are uniquely defined.

  FIG. 1 is a diagram showing a schematic configuration of a mail transmission / reception support system 100 according to the present embodiment. FIG. 1 shows an example of a mail transmission / reception support system 100. As shown in FIG. 1, the mail transmission / reception support system 100 includes a server 101, a portable terminal 103 of a plurality of clients 104, a plurality of clients 104 A terminal device 105 of the store 106, a terminal device 107 of the content creator 108, a network 109, and the like.

  The mail transmission / reception support system 100 is configured by connecting a server 101, a portable terminal 103, a terminal device 105, and a terminal device 107 via a network 109 such as the Internet. Note that the mail transmission / reception support system 100 is a configuration diagram realized using WWW (World Wide Web) technology.

  The service providing company 102 is a business owner (provider) that manages and operates a mail transmission / reception support system, and includes a server 101. The server 101 is a server computer or the like, and includes a Web server, a mail transmission / reception support application, a content database 301, and the like.

In response to the advertisement registration request from the terminal device 105 of the advertiser 106, the server 101 registers and stores the received advertisement data in the content database 301 in association with any genre. In response to a content registration request from the terminal device 107 of the content creator 108, the received content data is associated with any genre and registered and stored in the content database 301. In addition, in response to a keyword search request by a keyword attached to an email received from a client terminal, a keyword search is performed based on the content database 301, and content data associated with the searched keyword and the keyword are included. Paste the advertisement data associated with the genre into an email and send it back to the client terminal.
The content database 301 includes genre information 310, keyword information 320, content information 330, advertisement information 340, and the like.

The client 104 is a user who uses the server 101 and has a portable terminal 103. The portable terminal 103 is equipped with a web browser and functions as a web browser. The portable terminal 103 accesses the server 101 via a web browser and browses a web page. The mobile terminal 103 is, for example, a mobile terminal 103 such as a mobile phone, and the content / advertisement such as Gif animation related to the keyword returned from the server 101 by adding a keyword to an email and transmitting it to the server 101. Display and browse.
Although the portable terminal 103 is used in this embodiment, a terminal device such as a personal computer may be used.

The advertiser 106 is a company, a store, or the like, and has a terminal device 105. The terminal device 105 is a personal computer or the like, and has a Web browser.
The terminal device 105 creates advertisement data such as an advertisement banner image, and transmits a registration request for the created advertisement data to the server 101 via the Web browser.

The content creator 108 is a writer and a person in charge of creating content (Gif animation, pictograms, emoticons, still images, etc.), and has a terminal device 107. The terminal device 107 is a personal computer or the like, and has a Web browser.
The terminal device 107 creates content (Gif animation, pictograms, emoticons, still images, etc.), and sends a registration request for the created content data to the server 101 via the Web browser.

  Next, the hardware configuration of the server 101 will be described. FIG. 2 is a hardware configuration diagram of the server 101.

  As shown in FIG. 2, the server 101 includes a control unit 201, a storage unit 202 (hard disk), a media input / output unit 203 (drive device), a communication control unit 204 (communication control device, communication port, etc.), an input unit 205 ( A keyboard, a mouse, etc.), a printer port 206, a display unit 207 (display), etc. are connected via a bus 209.

  The control unit 201 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like.

The CPU calls a program stored in the storage unit 202, ROM, recording medium or the like to a work memory area on the RAM, executes it, controls the drive of each device connected via the system bus 209, and is performed by the server 101. Various processes described later (see FIGS. 9, 10, and 11) are realized.
The ROM is a non-volatile memory and permanently holds a computer boot program, a program such as BIOS, data, and the like.
The RAM is a volatile memory, and temporarily stores a program, data, and the like loaded from the storage unit 202, ROM, recording medium, and the like, and includes a work area used by the control unit 201 for performing various processes.

The storage unit 202 is an HDD (hard disk drive), and stores a program executed by the control unit 201, data necessary for program execution, an OS (operating system), and the like. As for programs, a control program 391 corresponding to an OS (operating system), an application program 392 corresponding to processing to be described later performed by the server 101 to which the computer is applied, and the like are stored.
Each of these program codes is read by the control unit 201 as necessary, transferred to the RAM, read by the CPU, and executed as various means.

  The media input / output unit 203 (drive device) performs data input / output, for example, floppy disk drive, PD drive, CD drive (-ROM, -R, -RW, etc.), DVD drive (-ROM, -R, etc.) -RW etc.) and media input / output devices such as MO drives.

  The communication control unit 204 includes a communication control device, a communication port, and the like, and is a communication interface that mediates communication between the server 101 and the network 109. The server 101, the portable terminal 103, and the terminal device are connected via the network 109. The communication control of 105 and 107 is performed.

  The input unit 205 inputs data and includes, for example, a keyboard, a pointing device such as a mouse, and an input device such as a numeric keypad.

  The display unit 206 includes a display device such as a CRT monitor and a liquid crystal panel, and a logic circuit (such as a video adapter) for realizing a video function of the computer in cooperation with the display device.

  A printing unit 207 is a printer and performs print output processing.

  The system bus 209 is a path that mediates transmission / reception of control signals, data signals, and the like between the devices.

  Next, information stored in the storage unit 202 of the server 101 will be described with reference to FIG. FIG. 3 is a diagram illustrating information stored in the storage unit 202.

  As shown in FIG. 3, the storage device 202 stores a content database 301, a control program 391, an application program 392, and the like.

FIG. 4 is a diagram illustrating a data structure of the content database 301.
As shown in FIG. 4, the content database 301 includes at least one genre information 310, keyword information 320, content information 330, and advertisement information 340.

  The genre information 310 is classification information indicating a theme or category, and includes a genre ID 311, a genre 312, an associated advertisement ID 341, and the like.

  The keyword information 320 is keyword information including words or sentences for each genre, and includes at least one or more keyword information 320 associated with the genre information 310. The keyword information 320 includes a genre ID 311, a keyword ID 321, a keyword 322, an associated content ID 331, and the like.

  The content information 330 is information on any content such as a Gif animation image that is a moving image formed from a plurality of still images, a still image, a pictograph consisting of uniquely defined characters / symbols, an emoticon, and the like, and a content ID 331. , Content data 332 and the like.

The advertisement information 340 is information of advertisement data such as an advertisement banner image from the terminal device 105 of the advertiser 106, and is associated with a genre for distributing the advertisement and includes an advertisement ID 341, advertisement data 342, and the like.
Note that the data structure of the content database 301 is not limited to this structure.

The control program 391 is a program that drives and controls each component of the computer that is the server 101.
The application program 392 is an executable program such as a Web server, a mail transmission / reception support program, and a search engine program. The mail transmission / reception support program includes a content registration unit 111, an advertisement registration unit 112, a content browsing site provision unit 113, and a keyword search unit. 114, a program corresponding to the processing of the content / advertisement mail transmission means 115, the advertisement page provision means 116, and the like (each processing means will be described later).

FIG. 5 is a diagram showing an aspect of the content database 301.
As shown in FIG. 5, for the genre 312-1 “morning”, the keyword 322-1 “good morning”, the keyword 322-2 “good morning”, the keyword 322-2 “Good Morning”, the keyword in the content database 301 322-4 “Wake up” and the like are linked, and the Gif animation of the content 333-3 is associated with these keywords.
Further, an advertisement banner image of the advertisement data 342-1 “XX bread” is associated with the genre 312-1 “morning”.
If the association as described above is made in the content database 301, for example, when a search request for the keyword “good morning” is received from the portable terminal 103, the server 101 displays the Gif animation of the content data 332-3, A mail in which the advertisement banner “XX bread” of the advertisement data 342-1 is inserted is returned.

The content information 330 associated from the keyword information 320 may be changed as necessary or periodically. As a result, the client 104 can acquire various content data 332, and can create a mail with variations that are more expressive.
Similarly, the advertisement data 342 associated with the genre information 310 can be changed as necessary.

Next, the hardware configuration of the portable terminal 103 will be described. FIG. 6 is a hardware configuration diagram of the portable terminal 103.
As illustrated in FIG. 6, the portable terminal 103 of the client 104 is, for example, a mobile phone, and includes a control unit 401, a storage unit 402, a transmission / reception unit 404, an input unit 405, a display unit 406, a transmission / reception unit 407, and an antenna 410. Etc. are connected.

  The control unit 401 includes a CPU, a ROM, a RAM, and the like, and drives and controls each device according to a program stored in the storage device 402.

  The storage unit 402 is a program corresponding to a mail transmission / reception function, a Web browser, or the like as a control program or application program for driving and controlling each component.

  Each of these program codes is read by the control unit 401 as necessary, transferred to the RAM, read by the CPU, and executed as various means.

The transmission / reception unit 404 is a communication interface that mediates communication between the portable terminal 103 and the network 109, and controls communication between the portable terminal 103 and the server 101 via the network 109.
The input unit 405 inputs data and is, for example, operation keys, operation buttons, and the like, and performs operation guidance, various processes, and operations displayed on the display unit 406 (display).

  Next, the hardware configuration of the terminal device 105 of the advertiser 106 and the terminal device 107 of the content producer 108 will be described with reference to FIG. FIG. 7 is a hardware configuration diagram of the terminal device 105 and the terminal device 107.

The terminal device 105 and the terminal device 107 are connected to a control unit 501, a storage unit 502, a communication control unit 503, a media input / output unit 504, an input unit 505, a display unit 506, a printing unit 507, and the like via a system bus 509. The
The hardware configurations of the terminal device 105 and the terminal device 107 adopt the same configuration as that of the server 101 described above with reference to FIG.

  Next, the processing flow and processing means of the entire mail transmission / reception support system 100 will be described with reference to FIG. FIG. 8 is a diagram showing a processing flow and processing means of the entire mail transmission / reception support system 100.

  The server 101 includes content registration means 111, advertisement registration means 112, content browsing site provision means 113, keyword search means 114, content / advertisement mail transmission means 115, advertisement page provision means 116, and the like.

The content registration unit 111 registers and stores content information 330 in the content database 301 based on the content data 332 for each genre received from the terminal device 107 of the content creator 108.
The advertisement registration unit 112 registers and stores the advertisement data 342 associated with the genre received from the terminal device 105 of the advertiser 106 in the content database 301 as the advertisement information 340 of the genre information 310.
The content browsing site providing unit 113 provides a site (Web page) for browsing content.
The keyword search unit 114 performs a keyword search for the keyword 22 in the mail transmitted from the portable terminal 103 of the client 104 using the content database 301.
The content / advertisement mail transmission unit 115 receives the content data 332 obtained from the keyword information 320 searched by the keyword search unit 114 and the advertisement data 342 of the advertisement information 340 associated from the genre information 310 of the keyword information 320. Reply email to
The advertisement page providing unit 116 provides a corresponding Web page in response to an access request based on the advertisement URL information from the portable terminal 103.

  The portable terminal 103 of the client 104 includes content browsing site browsing means 121, keyword mail transmission means 122, content / advertisement mail receiving means 123, advertisement page browsing means 124, and the like.

The content browsing site browsing unit 121 accesses, displays, and browses the content browsing site of the server 101.
The keyword mail transmission unit 122 inputs the keyword 22 related to the desired content in the mail in response to the keyword search request, and transmits it to a predetermined address of the server 101.
The content / advertisement mail receiving unit 123 receives a mail in which the content data 332 and the advertisement data 342 according to the keyword search result from the server 101 are pasted.
The advertisement page browsing means 124 accesses the server 101 using the advertisement URL information in the received advertisement data 342, and displays and browses the corresponding advertisement page.
Also, a mail is created using the received content data 332 and sent to another client terminal (step 125).

The terminal device 105 of the advertiser 106 includes an advertisement creation unit 131, an advertisement registration request unit 132, and the like.
The advertisement creation unit 131 creates advertisement data 342 such as an advertisement banner image.
The advertisement registration request unit 132 requests the server 101 to register the advertisement data 342 created by the advertisement creation unit 131.

The terminal device 107 of the content creator 108 includes a content creation unit 141, a content registration request unit 142, and the like.
The content creation unit 141 creates content data 332 such as a Gif animation, pictograph, emoticon, and still image for each theme (genre).
The content registration request unit 142 requests the server 101 to register the content data 332 created by the content creation unit 141.

  Next, a processing procedure of content registration processing from the terminal device 107 of the content producer 108 in the server 101 will be described in detail with reference to FIG. FIG. 9 is a flowchart showing a processing procedure of content registration processing from the terminal device 107 of the content producer 108 in the server 101.

In the storage unit 202 of the server 101, mail transmission / reception corresponding to the content registration unit 111, the advertisement registration unit 112, the content browsing site provision unit 113, the keyword search unit 114, the content / advertisement mail transmission unit 115, the advertisement page provision unit 116, and the like. A support program, a search engine program, and a Web server executable program are stored. The following processing of the server 101 is performed by the control unit 201 of the server 101 according to the control of the executable program.
Thereafter, data transmission / reception between the terminal device 105 and the server 101 is performed via a Web browser and a Web server.

  The control unit 201 of the server 101 sets in advance a genre corresponding to a theme or category and its keyword, generates one or more genre information 310 and one or more keyword information 320 associated therewith, and the content database 301. Register and remember.

The terminal device 107 of the content creator 108 creates content data 332 such as a Gif animation, a still image, a pictograph consisting of uniquely defined characters / symbols, an emoticon, etc. for each theme (genre) (step S901). For example, for each theme, the control unit 501 creates a Gif animation that is a moving image formed from a plurality of still images, and generates content data (.gif file).
The terminal device 107 accesses the server 101 via the Web browser and makes a content registration request for the content data 332 (step S902). The terminal device 107 transmits the content data 332 for each genre to the server 101 in response to the content registration request.

  The control unit 201 of the server 101 registers and holds the content information 330 in the content database 301 based on the content data 332 for each genre received via the Web server (step S903).

  The control unit 201 sets keyword information 320 for associating the registered content information 330 (step S904). The control unit 201 sets the content ID 331 of the content information 330 to the link content ID 323 of the keyword information 320.

  In the present embodiment, the content data 332 transmitted from the terminal device 107 to the server 101 via the network 109 is registered as the content information 330 in the content database 301. However, the present invention is not limited to this. In the case of a plurality of content data, the server 101 may read and register the content data stored in the recording medium via the media input / output unit 203.

  Next, with reference to FIG. 10, the processing procedure of the advertisement registration process from the terminal device 105 of the advertiser 106 in the server 101 will be described in detail. FIG. 10 is a flowchart showing the processing procedure of the advertisement registration processing from the terminal device 105 of the advertiser 106 in the server 101.

The terminal device 105 of the advertiser 106 creates advertisement data 342 such as an advertisement banner image (step S1001). For example, the terminal device 105 generates an advertisement banner image having advertisement URL information indicating the address of the advertisement Web page.
The terminal device 105 accesses the server 101 via the Web browser and makes an advertisement registration request for the advertisement data 342 (step S1002). In response to the content registration request, the terminal device 105 transmits advertisement data 342 associated with the genre to the server 101.

  The control unit 201 of the server 101 registers and holds the advertisement information 340 in the content database 301 based on the advertisement data 342 associated with the received genre via the Web server (step S1003).

  The control unit 201 sets genre information 310 associated with the registered advertisement information 340 (step S1004). The control unit 201 sets the advertisement ID 341 of the advertisement information 340 to the advertisement ID 341 associated with the genre information 310.

  Next, with reference to FIG. 11 and FIG. 12, a processing procedure in the server 101 for providing content / advertisement related to a keyword by keyword search to the portable terminal 103 using a mail transmission / reception function will be described in detail. FIG. 11 is a flowchart showing a processing procedure in the server 101 for providing a content / advertisement related to a keyword by keyword search to the portable terminal 103 using a mail transmission / reception function. FIG. 12 is a diagram showing screen transitions for receiving and browsing contents / advertisements related to keywords from keyword search in the portable terminal 103.

The storage unit 402 of the portable terminal 103 stores executable programs such as an imaging unit, a mail transmission / reception unit, and a Web browser for browsing a Web page on the Internet. The following processing of the portable terminal 103 is performed by the control unit 401 of the portable terminal 103 according to the control of the executable program.
Thereafter, data transmission / reception between the portable terminal 103 and the server 101 is performed via a Web browser and a Web server.

The control unit 401 of the portable terminal 103 accesses the content browsing site of the server 101 (step S1101), and the control unit 201 of the server 101 transmits the page data of the content browsing site (step S1102).
The control unit 401 of the portable terminal 103 displays a content browsing site (step S1103).
For example, the control unit 401 displays the content browsing site screen 11 on the display unit 406.

The control unit 401 of the portable terminal 103 makes a keyword search request by pressing a search button or the like, and displays, for example, the keyword input transmission mail screen 12 (step S1104).
The keyword input transmission mail screen 12 is a mail creation screen, and a predetermined address such as a content browsing site of the server 101 has already been specified as a destination. The user inputs the keyword 22 in the subject name or the like.

The control unit 401 transmits the input mail with the keyword to a predetermined address of the server 101 (step S1105).
For example, the user inputs “good morning” as the keyword 22 in the subject on the keyword input transmission mail screen 12, and the control unit 401 transmits an email in which the keyword 22 “good morning” is input.

  The control unit 201 of the server 101 performs keyword search for the keyword of the received mail using the content database 301 (step S1106).

The control unit 201 of the server 101 pastes the content data 332 and the advertisement data 342 associated with the keyword information 320 corresponding to the search result into an email, and sends the email reply to the portable terminal 103 (step S1107).
The advertisement data 342 is inserted into the mail body, or the advertisement data 342 is inserted as part of the content data 332 such as Gif animation.

The control unit 401 of the portable terminal 103 receives and displays an email composed of content and advertisement (step S1108).
For example, the control unit 401 displays the content / advertisement pasted received mail screen 13 having content (Gif animation) and advertisement.
The content / advertisement pasting received mail screen 13 pastes a Gif animation file 23 composed of the Gif animation 332-3 as a reply mail of the keyword “good morning” mail, and displays the advertisement 24 “XX bread” in the mail body. Further, the advertisement 24 may be inserted at the end of the Gif animation 332-3. Advertisement URL information 25 is posted on the advertisement 24.

The control unit 401 of the portable terminal 103 accesses the advertisement page of the server 101 using the advertisement URL information 25 of the advertisement 24 (step S1109).
The control unit 201 of the server 101 transmits the advertisement page data indicated by the address of the advertisement 24 (step S1110).
In the present embodiment, the advertisement page indicated by the advertisement URL information in the advertisement such as an advertisement banner is the page information indicated by the predetermined address in the server 101, but is not limited thereto. For example, an advertisement page in a server managed by the advertiser 106 may be used.

The control unit 401 of the portable terminal 103 displays and browses the received advertisement page (step S1111).
For example, the control unit 401 displays the advertisement page screen 14.

  Further, the client (user) 104 creates a mail using the acquired content (for example, Gif animation), and sends the mail to a client terminal such as a friend (step S1112). By inserting the advertisement into the content such as the Gif animation 332-3, the advertisement is also transferred along with the content such as the Gif animation, and the user browses the advertisement according to the content of the mail and displays the advertisement on the advertisement page. You can expand your chances of getting access.

  As described above, according to the embodiment of the present invention, the server 101 receives the advertisement information associated with any genre from the received advertisement data in response to the advertisement registration request from the terminal device 105 of the advertiser 106. 340 is registered and stored in the content database 301, and in response to a content registration request from the terminal device 107 of the content creator 108, the received content data (Gif animation, still image, moving image formed from a plurality of still images, Content information 330 including pictographs / emoticons composed of uniquely defined characters / symbols) is registered and stored in the content database 301. In addition, in accordance with a keyword search request by a keyword in an email received from the mobile terminal 103 of the client 104, a keyword search is performed based on the content database 301, and content data associated with the keyword information 320 corresponding to the search result. 332 and the advertisement data 342 are pasted into a mail and transmitted to the portable terminal 103 by mail.

Thereby, in a client terminal such as a mobile phone, a richer communication is possible by using a Gif animation or the like in addition to expression by character information such as pictographs and emoticons, and interesting content can be provided. In addition, the Gif animation has a small image file size, can transmit and receive data without burden, can provide an animation that can be easily transmitted even when attached to an e-mail, and can be enjoyed repeatedly.
Also, by inserting the advertisement banner into the mail text or pasted Gif animation along with the Gif animation and sending the mail, the advertisement is transferred along with the content such as the Gif animation, and the user can respond according to the mail contents. You can expand the possibility of browsing the advertisement and accessing the advertiser's advertisement page.
In addition, content such as Gif animation can be obtained from a client terminal such as a mobile phone using only an existing service function (e-mail function, browser function, etc.) without using a special application. It is easy for users to use.

  In the present embodiment, the content data 332 transmitted from the terminal device 107 to the server 101 via the network 109 is registered as the content information 330 in the content database 301. However, the present invention is not limited to this. In the case of a plurality of content data, the server 101 may read and register the content data stored in the recording medium via the media input / output unit 203.

  In the present embodiment, the advertisement page indicated by the advertisement URL information in the advertisement such as an advertisement banner is the page information indicated by the predetermined address in the server 101, but is not limited thereto. For example, an advertisement page in a server managed by the advertiser 106 may be used.

  In the present embodiment, the portable terminal 103 is used, but a terminal device such as a personal computer may be used.

  The programs for performing the processes shown in FIGS. 8, 9, 10, 11 and the like may be distributed on a recording medium such as a CD-ROM, or the programs may be transmitted and received via a communication line. You can also.

  The preferred embodiments of the mail transmission / reception support system and the like according to the present invention have been described above with reference to the accompanying drawings, but the present invention is not limited to such examples. It will be apparent to those skilled in the art that various changes or modifications can be conceived within the scope of the technical idea disclosed in the present application, and these are naturally within the technical scope of the present invention. Understood.

The figure which shows schematic structure of the mail transmission / reception support system 100 which concerns on this Embodiment of this invention. Hardware configuration diagram of server 101 The figure which shows the information which the memory | storage part 202 hold | maintains The figure which shows the data structure of the content database 301 The figure which shows the one aspect | mode of the content database 301 Hardware configuration diagram of portable terminal 103 Hardware configuration diagram of the terminal devices 105 and 107 The figure which shows the flow of a process of the whole mail transmission / reception support system 100, and a processing means. The flowchart which shows the process sequence of the content registration process from the terminal device 107 of the content producer 108 in the server 101. FIG. The flowchart which shows the process sequence of the advertisement registration process from the terminal device 105 of the advertiser 106 in the server 101. The flowchart which shows the process sequence which provides the content and advertisement relevant to a keyword by the keyword search in the server 101 to the portable terminal 103 using a mail transmission / reception function. The figure which shows the screen transition of the reception and browsing of the content and advertisement relevant to a keyword from the keyword search in the portable terminal 103

Explanation of symbols

100 ......... Mail transmission / reception support system 101 ......... Server 102 ......... Service provider 103 ......... Portable terminal 104 ......... Client (user)
105, 107 ......... Terminal device 106 ......... Advertiser 108 ......... Content producer 109 ......... Network 111 ......... Content registration means 112 ......... Ad registration means 113 ......... Content browsing site provision means 114 ......... Keyword search means 115 ......... Content / advertisement transmission means 116 ......... Advertising page provision means 201, 401, 501 ......... Control section 202, 402, 502 ......... Storage section 301 ......... Content database 310 ……… Content information 311 ……… Genre ID
312 ... Genre 313 ... Advertisement ID
320 ......... Keyword information 321 ......... Keyword ID
322 ......... Keyword 330 ......... Content information 331 ......... Content ID
332 ……… Content data 340 ……… Advertisement information 341 ……… Advertisement ID
342 ……… Advertising data

Claims (12)

A server that is connected to a client terminal having an e-mail function via a network and provides content / advertisement according to a keyword,
From at least one genre, at least one keyword composed of words / sentences belonging to the genre, a moving image formed from a plurality of still images, a still image, and uniquely defined characters / symbols associated with the keyword Content data consisting of at least one of the following pictograms / character patterns, and a database holding advertisement data associated with the genre,
A search means for performing a keyword search for the keyword based on the database in accordance with a keyword search request by a keyword assigned to the received mail from the client terminal,
Transmitting means for transmitting, to the client terminal, content data associated with the keyword retrieved by the retrieval means, and an email pasted with advertisement data associated with the genre including the keyword;
A server comprising: Connected to the advertiser's terminal device via the network,
In accordance with an advertisement registration request from the advertiser's terminal device, advertisement registration means for registering and storing the received advertisement data in the database in association with any genre;
The server according to claim 1, further comprising: Via the network, connected to the terminal device of the producer who produces the content data,
In response to a content registration request from the producer's terminal device, the acquired content data is associated with any genre, registered in the database, and stored in the database.
The server according to claim 1, further comprising: Providing means for providing a web page of the corresponding advertisement in response to an access request by URL information in the advertisement data from the client terminal;
The server according to claim 1, further comprising: The server according to claim 1, wherein the advertisement data is an advertisement banner image having URL information indicating an address of an advertisement Web page. The server according to claim 1, wherein the advertisement data is inserted as a part of the content data. The server according to claim 1, wherein the character pattern is an emoticon. The server according to claim 1, wherein the moving image formed from the plurality of still images is a Gif animation. The server according to claim 1, wherein the client terminal is a portable terminal. A client terminal having an e-mail function, an advertiser's terminal device, a producer's terminal device that produces content, and a server that provides content / advertisement according to keywords, connected via a network; An email transmission / reception support system comprising:
The server
From at least one genre, at least one keyword composed of words / sentences belonging to the genre, a moving image formed from a plurality of still images, a still image, and uniquely defined characters / symbols associated with the keyword Content data consisting of at least one of the following pictograms / character patterns, and a database holding advertisement data associated with the genre,
In accordance with an advertisement registration request from the advertiser's terminal device, advertisement registration means for registering and storing the received advertisement data in the database in association with any genre;
In response to a content registration request from the producer's terminal device, the received content data is associated with any genre, registered in the database, and stored in the database.
A search means for performing a keyword search for the keyword based on the database in accordance with a keyword search request by a keyword assigned to the received mail from the client terminal,
Transmitting means for transmitting, to the client terminal, content data associated with the keyword retrieved by the retrieval means, and an email pasted with advertisement data associated with the genre including the keyword;
A mail transmission / reception support system comprising: A program that causes a computer to function as the server according to any one of claims 1 to 9. A recording medium storing a program that causes a computer to function as the server according to claim 1.

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