KR101463773B1 - A method for displaying contents on transmitting and receiving terminals and the system thereof - Google Patents

Abstract

The present invention distinguishes between a calling terminal and a called terminal when a call is received and received using a wired / wireless terminal, and receives content or additional information related to the called party or caller or third party customer information in real time, The present invention relates to a technology capable of displaying information on a standby screen during a telephone call so that a caller does not feel bored and obtains information related to a receiver before a call is connected, The information provided on the idle screen during reception allows the called party to help determine whether or not the call is connected and has the effect of exposing additional information or contents even if the telephone call is not connected.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and a system for displaying contents on a transmitting /

The present invention relates to a method and system for displaying contents on a transmitting / receiving terminal, and more particularly to a method and system for displaying contents on a standby screen by dividing a calling terminal and a called terminal by using a wired / wireless terminal, Content, or a server of a third party to transmit and display the customer information of the vendor in real time, and to a control method thereof.

The present invention relates to a technique for displaying not only profile information of a caller of a caller but also image information registered by a caller on his / her terminal. The present invention also relates to a technique for displaying advertisement image information registered in advance by an advertiser on a caller or a receiver terminal when a caller calls a receiver, thereby generating an advertisement effect. Here, the image information may include any one of a still image, a moving picture, a flash, and a text type text information registered by the other party, or a combination thereof. According to the present invention, the calling party image information displayed on the terminal may be called " Quot; ring ", and may include a profile, an image, or the like, which is represented by characters such as a caller ID and a name of the other party's phone. The advertisement image of the advertiser is also referred to as "video advertisement content ".

The present invention can be applied to an Internet phone, a mobile phone, a smart phone, a smart TV, and the like. The present invention can provide a voice or video communication service using a data network such as VIPER, MyPhone, OlivePhone, KakaoTalk, The present invention is applicable to an application program that provides a service.

Currently, the calling party information display technology is such that if the destination exchange transmits the caller ID information of the calling terminal to the called terminal, the called terminal displays a photograph or profile of the caller stored in the address book on the called terminal , Or a method of displaying the caller information transmitted by the caller as a character.

Therefore, in the related art, it is impossible to display a photo, an image, an animation, a moving image, etc., produced by a caller other than the photographer's name, phone number, etc. stored in the called terminal. In addition, it is impossible for the prior art to display an image or video content provided by an advertiser, such as an advertisement photograph, an advertisement animation, or the like, on the calling terminal or the called terminal while the incoming ring is ringing or ringback tone is ringing.

In addition, the conventional terminal has a telephone directory (Address Book or Phone Book) function. The caller ID (Caller ID) is used to receive caller's additional information registered in the telephone directory of the called terminal (e.g., Or displays the text (eg, the name of the caller, greetings) preset by the caller on the calling terminal according to the service (eg, lettering service) subscribed at the caller side.

The lettering service is a service for displaying simple text information on the idle screen of the called terminal when a call is received from the caller even if the caller information is not registered in the telephone directory of the called terminal, to be.

As described above, conventionally, when a call is received, the caller-related additional information stored in the telephone directory of the called terminal is displayed, or text information of a short length (for example, 7 characters or less) set by the caller such as the caller's name or greeting It could be transmitted to the called terminal and displayed. In other words, conventionally, additional information of a caller who is not registered in the telephone directory of the called terminal at the time of telephone call can not be displayed, and when a caller subscribed to the lettering service sends a telephone call, It was not possible to transmit and display various types of information (for example, images, photographs, animations, movies, music, sound) desired by the caller.

Further, conventionally, even when a telephone call is made, additional information (for example, a called party profile or picture) of the called party registered in advance in the telephone directory of the calling terminal can be displayed on the calling standby screen, Additional information could not be displayed. Therefore, the caller has to wait for a tedious time while looking at the call waiting screen until the call is connected to the called party.

Accordingly, it is a first object of the present invention to provide a technique for displaying, on a calling or called terminal, predetermined partner information or advertisement information when a caller calls a called party.

A second object of the present invention is to provide a technology applicable to all communication networks including a mobile communication network and an Internet data network in addition to the above-mentioned first object, and to provide a technique for displaying image, moving picture or advertisement information in a communication terminal.

A third object of the present invention is to provide a mobile terminal, a tablet PC, a smart TV, a desk top terminal, and the like which perform voice communication using a general wired / wireless communication network, A technology applicable to a telephone is to provide a technique for displaying image, moving picture or advertisement information in a communication terminal.

A fourth object of the present invention is to provide a receiving terminal capable of receiving various types of receiver-related additional information or contents in real time and displaying the receiving terminal in real time when the caller originates (transmits) a telephone call And a method and system for displaying contents on a transmission / reception terminal.

In addition, the fifth object of the present invention is to provide a method and apparatus for receiving a call from a calling terminal in real time by receiving various types of contents or additional information provided by a management server in a calling terminal, And a method and system for displaying contents on a transmitting / receiving terminal capable of being displayed.

In addition, the sixth object of the present invention is to provide a method and apparatus for receiving, in real time, various types of supplementary information or contents or caller-related information provided by a management server or caller to a called terminal when a call is received There is provided a method and system for displaying a content on a displayable / transmitting / receiving terminal.

In addition, the seventh object of the present invention is to provide a mobile communication terminal capable of distinguishing a calling terminal and a called terminal from each other by providing a corresponding additional information or content in real time on a management server and displaying it on a standby screen And a method and system for displaying contents on a transmitting / receiving terminal capable of being displayed.

In addition, the eighth object of the present invention is to provide a system and method for providing additional information or contents to be displayed on a standby screen when a call is made or received, And a method and system for displaying contents on a transmission / reception terminal capable of additionally providing all information related to a product (or service).

In the present invention, when a caller calls a called party, an application program installed in a calling terminal or a called terminal detects a call connection attempt, and a program operation is triggered so that the calling party Fetches the image advertisement contents and displays them on the screen of the calling terminal.

Here, the call setup between the calling terminal and the called terminal may be performed by a telephone call using a wired or wireless communication network or a call setting method using an Internet telephone call through a data network. Here, the server may be a server providing a service according to the present invention (hereinafter referred to as a 'management server'), a wired / wireless communication network switching center, or an Internet telephone server of a data network. In addition, the calling terminal or the called terminal may be provided with a firmware or an application program for communication, and a mobile terminal, a tablet PC, a notebook PC, a desktop PC, or a smart TV, such as a mobile phone, a smart phone, Applicable.

When a firmware or an application program (collectively referred to as "application program" hereinafter) downloaded from an application store or a management server is installed in the terminal, the installed application program registers profile information or image information of the terminal user and sends them to the management server, The management server receives the image information or the advertisement image information of the service subscriber to be transmitted and stores the image information or the advertisement image information in the storage area of the terminal.

The present invention is a method of displaying an image of a calling party ("image caller") or an advertisement image of an advertiser ("image advertisement content") when a caller calls a called party by executing an application program installed in the terminal A method of controlling a management server connected to a communication network, the method comprising the steps of: (a) providing the application program to a terminal of a service subscriber; (b) an application program installed in the terminal receives profile information of the terminal user and image information ("image caller ringing") to be displayed to the other party at the time of telephone conversation by the terminal user, A step of storing, in a storage area of a management server, a video caller or a video advertisement content obtained by converting a profile and image information of a subscriber or an advertisement image information of an advertiser into a file of a parsing form, (E) the application program installed in the terminal is transmitted to the terminal of the service subscriber through a video caller of the service subscriber transmitted by the management server or an advertiser of the advertiser Storing a video advertisement content in a storage area of a terminal, and (f) detecting a call connection attempt from the calling terminal to the called terminal , The execution of the application program installed in the calling terminal or the called terminal is triggered and the application program operating in the calling terminal or the called terminal is triggered to access either or both of video calling of the calling party and video advertisement contents of the advertiser from the storage area And displaying it on the terminal screen.

In this case, the application program installed in the terminal may further include storing information on whether the terminal user is a service subscriber who has accepted the video advertisement contents, in a storage area of the terminal, and transmitting the information to the management server.

The step (d) is characterized in that the video caller or the video advertisement contents are transmitted to the terminal of the service subscriber each time an application program installed in the terminal is executed.

In addition, the step (d) is characterized in that the management server periodically pushes video callering or video advertisement contents to the terminal of the service subscriber in a push manner.

The call connection between the calling terminal and the called terminal in the step (f) includes a telephone call using a wired or wireless communication network, or an internet telephone call through a data network.

Here, the calling terminal or the called terminal includes any one of a mobile terminal, a smart phone, a tablet PC, a smart TV, a notepad, or a computer.

Wherein the application program is incorporated into an Internet telephone application program or other application program.

Wherein the application program displays the video advertisement contents on the terminal for a predetermined time after the end of the telephone call.

Here, the application program provides an advertisement re-view button, and when the advertisement re-viewing is requested, the application program can display the advertisement advertisement contents again or access the server of the advertiser linked to the advertisement advertisement contents.

Here, the application program of the terminal inquires whether the user of the telephone number stored in the address book list of the terminal is registered as a service subscriber provided by the management server, receives the video caller of the service subscriber from the management server, .

Wherein the step of accessing from the storage area the caller's party video caller or the advertiser's video advertisement content in the application program of the terminal during the step (f) further includes an inquiry request step to the management server, And displays the message received from the management server and stores the received message in the storage area if the image caller of the other party or the advertiser image advertisement contents is different from the one accessed in the storage area.

Herein, the calling terminal or the called terminal is an ARS automatic response server. And is a management server that performs the above-described control method.

The present invention also provides a method for displaying an image or advertisement image of a telephone conversation party to a terminal when a caller calls a called party, the method comprising the steps of: (a) The first server storing the data; (b) If the calling terminal generates a call to the called terminal, the second server checks whether the calling terminal or the called terminal is a subscriber of the image providing service, and the calling terminal and the subscriber of the called terminal Requesting a registered image file or an advertisement image file; (c) the originating terminal transmits and displays an image file or an advertisement image file of the called terminal subscriber from the second server; (d) receiving the image file or the advertisement image file of the subscriber of the calling terminal from the second server when the call is established with the called terminal; And (e) displaying an image or an advertisement image of a calling terminal subscriber, which is received from the second server while a ring of the called terminal is ringing, on the destination terminal screen.

Wherein the second server is any one of a wired / wireless communication network switching center and an internet telephone server of a data network.

The present invention also provides a method for displaying an image of a calling party or an image of an advertiser to a terminal when the caller calls the called party, the method comprising the steps of: (a) when the calling terminal generates a call to the called terminal, Transmitting a stored image file to a server; (b) when a call is made to the called terminal, the called terminal and the calling terminal receive the counterpart image file or the advertisement image file of the advertiser from the server; (c) displaying a counterpart image or an advertisement image transmitted from the server on the calling terminal screen while the ringback tone of the calling terminal is ringing; And (d) displaying a counterpart image or an advertisement image transmitted from the server on the destination terminal screen while the ring of the destination terminal is ringing.

Wherein the server is any one of a wired or wireless communication network switching center or an internet telephone server of a data network.

A method of displaying content on a transmitting and receiving terminal according to an aspect of the present invention includes the steps of executing an application program installed in a calling terminal or a called terminal when transmitting or receiving a telephone call and receiving additional information or contents from a management server connected to the communication network, A first step of transmitting caller information and called party information to a management server when a calling terminal sends a call; A second step of the management server accessing a server of a company connected to the management server using the calling party information and the called party information to detect corresponding customer information; A third step of combining the detected customer information of the vendor with predetermined additional information or contents and transmitting the combined customer information to a corresponding calling or called terminal; And a fourth step of displaying the received additional information, contents, business customer information, or a combination thereof on the calling or incoming call waiting screen, and the management server manages the customer information And the management server transmits and displays advertisement and customer information of the at least one vendor or other vendor to each corresponding terminal and displays the advertisement and customer information of the at least one vendor or the other vendor, The information, contents, or company customer information may be stored in the telephone directory of each terminal, received in real time from the management server, or downloaded in advance from the management server and stored in the storage area of the terminal, The customer management application of the present invention, The additional information, content, or business customer information displayed on the idle screen during call reception is displayed even after the call rejection or call termination. The idle screen, which is displayed after the call rejection or call termination, And is transmitted in a push (PUSH) manner at a predetermined time that implies the additional information, contents, company customer information, or a combination thereof, and the additional information, contents, or vendor customer information is displayed on the idle screen The management server can access the management server or the business server via the mobile web in real time to modify, register and manage the information, and the management server can synchronize with the business server to store the business customer information in its own storage area When the call is originated or terminated, the corresponding terminal The management server transmits the information to the respective terminals in association with each other, and the additional information or contents include different information corresponding to the caller or the called party, Content, or vendor customer information transmitted to and displayed in each terminal is limited or selectively determined according to the security level of the calling party or the called party, and the additional information, content, As the operation status changes to a telephone call or an incoming call, a telephone call connection, a telephone call, a telephone call rejection, or a call termination, the additional information or the content displayed on the standby screen is changed and a specific button or icon is displayed on the standby screen Inputting the icon, touching the idle screen, It is possible to drag the page in a state of tilting the screen while touching the screen or to scroll the standby screen in a specific direction to access the detailed information of the additional information or the content displayed on the standby screen, And the additional information is information related to the caller or the called party and includes information such as a name, a nickname (nickname), a photograph, a company logo, a character, a profile, an e-mail address, an age, a sex, a telephone number, The content includes at least one or more of the following: information of interest, occupation, or a combination thereof, the content being various types of information comprising an advertisement image, a photograph, an animation, a flash, a movie, music, Provide professional services to members of their business, such as insurers, academies, public agencies, banks, or hospitals And the company customer information includes at least one of the subscriber information of the company and all the detailed information related to the goods or services to which the subscriber subscribes, the internal information of the company, advertisement of the company, or a combination thereof And a control unit. The management server may further include at least one of the additional information, content, profile information, advertisement image, or a combination thereof registered in association with the called party, even if the called party information is a public telephone or a general telephone such as a business representative telephone To the calling terminal and displays the same.

According to the present invention, by displaying the desired image or moving image on the other party's terminal, the calling party or the called party can create a certain publicity effect and image management effect to the other party. In addition, the destination terminal can create a new business model by allowing the caller to see the image transmitted by the caller or the advertisement image sent by the advertisement server while the destination ring is ringing.

Further, the present invention outputs various types of additional information or contents provided by the called party or the management server as the idle screen of the calling terminal (or sending terminal) when the calling party sends (transmits) the telephone, It is possible to obtain an information related to a called party before a call is connected, thereby enabling a smooth call to be performed.

Further, in the present invention, when the called party receives (receives) a telephone call, the caller or the management server outputs various types of additional information or contents to the idle screen of the called terminal (or the receiving terminal) So that the called party can help determine whether the call is connected or not, and even if the telephone call is not connected, the additional information or the content can be exposed on the idle screen.

BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a diagram showing one embodiment of counterpart image information displayed on a calling or called terminal according to the present invention; Fig.
Figure 2 illustrates one embodiment of advertisement image information displayed on an originating or destination terminal according to the present invention.
FIGS. 3A and 3B are diagrams illustrating a method of displaying an image provided by a caller on a called terminal according to a first embodiment of the present invention; FIG.
4 illustrates a method of displaying an image provided by a caller on a called terminal according to a second embodiment of the present invention.
5 illustrates a method of displaying an image provided by a caller on a called terminal according to a third embodiment of the present invention.
6 is a diagram for explaining a method of providing contents or additional information required on both sides of a calling terminal or a called terminal in real time when calling or receiving a call according to a fourth embodiment of the present invention;
7 is a diagram illustrating an idle screen for displaying on a screen of a calling terminal and a called terminal according to an embodiment of the present invention.
8 is a view illustrating an idle screen displayed according to a call origination, an incoming call, a call, or a call termination state according to the present invention.
9 is a diagram for explaining a method of transmitting additional information and contents to be displayed on a standby screen according to the present invention;
10 is a view illustrating an idle screen displayed on a terminal after a call connection or a call is terminated according to the present invention.

The present invention is a method of displaying an image of a calling party ("image caller") or an advertisement image of an advertiser ("image advertisement content") when a caller calls a called party by executing an application program installed in the terminal A method of controlling a management server connected to a communication network, the method comprising the steps of: (a) providing the application program to a terminal of a service subscriber; (b) an application program installed in the terminal receives profile information of the terminal user and image information ("image caller ringing") to be displayed to the other party at the time of telephone conversation by the terminal user, A step of storing, in a storage area of a management server, a video caller or a video advertisement content obtained by converting a profile and image information of a subscriber or an advertisement image information of an advertiser into a file of a parsing form, (E) the application program installed in the terminal is transmitted to the terminal of the service subscriber through a video caller of the service subscriber transmitted by the management server or an advertiser of the advertiser Storing a video advertisement content in a storage area of a terminal, and (f) detecting a call connection attempt from the calling terminal to the called terminal , The execution of the application program installed in the calling terminal or the called terminal is triggered and the application program operating in the calling terminal or the called terminal is triggered to access either or both of video calling of the calling party and video advertisement contents of the advertiser from the storage area And displaying it on a terminal screen.

According to the present invention, the application program installed in the terminal stores information on whether the terminal user is a service subscriber who has accepted the video advertisement contents, in the storage area of the terminal, and transmits the information to the management server. Further, each time an application program installed in the terminal is executed, it is possible to transmit video caller or video advertisement contents to the terminal of the service subscriber. In addition, the management server may periodically push the video caller or the video advertisement contents to the terminal of the service subscriber in a push manner.

The call connection between the calling terminal and the called terminal may be a telephone call using a wired or wireless communication network or an Internet telephone call through a data network. The calling terminal or the called terminal may be a mobile terminal, a smart phone, a tablet PC, , A note pad, or a computer.

The application program according to the present invention may be incorporated into an Internet telephony application program or other application program, and may also display a video advertisement content on a terminal for a predetermined period of time after the end of a telephone call, If viewing is requested, the video ad content may be displayed again or may be accessible to the advertiser's server linked to the video ad content.

In addition, the application program of the terminal inquires whether the user of the telephone number stored in the address book list of the terminal is registered as a service subscriber provided by the management server, receives the video caller of the service subscriber from the management server, Lt; / RTI >

The application program accesses the caller party video caller or the advertiser video advertisement content from the storage area and then requests the management server for an inquiry, and the video caller or the advertiser video advertisement content of the call destination, If it differs from the one accessed, it displays the transmission received from the management server and stores the received transmission in the storage area.

Hereinafter, a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings 1 to 5.

The present invention is characterized in that a calling party profile, an image related to a caller, or an advertisement image registered in an advertisement server are displayed on the destination terminal during a process of ringing an incoming call to a called terminal upon receiving a call. Further, the present invention is characterized in that, during a ring back tone ringing to a calling terminal, a calling party profile, a called party related image, or an advertising image is displayed on the calling terminal. In the following description, the term " image " is generically referred to as an image of a still image, as well as an animation and a moving image. As a preferred embodiment of the other party image displayed on the calling terminal or the called terminal, it may be an image edited or produced by taking a photograph using a camera built in the terminal or by other methods.

The present invention can be applied not only to a voice call using a public telephone network or a mobile communication network, but also to an Internet telephone including a data network. For example, a VIPER or a Google Voice and an Internet phone application program can be used, During the ringing of the ringing tone, the image provided by the caller is displayed on the incoming call screen, or the ringing tone is ringing on the ringing tone, so that the ringing tone is ringing on the ringing tone. . INDUSTRIAL APPLICABILITY The present invention is applicable not only to a mobile terminal such as a smart phone and a mobile phone, a tablet PC, but also to an Internet telephone provided by a desktop terminal or the like. Displaying the profile or image according to the present invention on the terminal in the course of making or receiving a telephone call can be implemented in various ways.

As a first embodiment of the present invention, it is possible to implement a service according to the present invention by downloading an application program according to the present invention and installing the application program in the terminal. That is, in order to display the image provided by the caller at the called terminal, or to display the image associated with the caller at the calling terminal, or to display the advertisement image provided by the advertiser at the calling party or called party terminal, A technique may be applied so that an application program that senses the application program is operated.

General users can download application programs from the Apple App Store or the Android Market, for example, and can also download application programs by accessing the management server directly through http, smtp, ftp, tcp / ip, have.

When an application program installed in the terminal is operated, the application program receives image information such as a text-style profile including a user's name, a photograph, a terminal telephone number (caller ID), an e-mail address, do. The application program transfers the profile and image information of the registered user to the management server, which is stored and managed by the management server. The management server according to the present invention converts and stores user information in the form of parsing such as HTML, HTML5, or XML.

Meanwhile, the advertiser may create an image or a moving image for advertisement and store the image or the moving image in the management server according to the present invention. An advertiser can upload an advertisement image by operating an application program. Alternatively, the advertiser can directly access a management server to upload an advertisement image. Of course, the administrator of the management server may directly register the advertisement image file of the advertiser.

The user is allowed to download the application program to his / her terminal, and in response to the registration of his / her personal profile and image information, responds to an item asking whether to receive the advertisement information provided by the management server, The advertisement information uploaded by the advertiser may be transmitted to the user terminal so that the advertisement information transmitted in the storage space managed by the application program installed in the user terminal may be stored.

As a preferred embodiment of the present invention, when there is a service subscriber registered in the management server according to the present invention among the lists described in the address book by referring to the address book stored in the terminal, the application program installed in the terminal of the user in the user registration step, And the subscriber information can be stored in the storage space managed by the application program installed in the user terminal.

When the caller makes a call to the called party, a ring back tone is made to ring at the calling terminal in the step of paging the called terminal, and the incoming ring rings to the called terminal. At this time, information such as caller ID of the calling terminal is transmitted to the called terminal.

When an incoming ring starts ringing at the calling terminal and the called terminal, the application program installed at the called terminal detects this and starts operation. The application program confirms the ID of the calling terminal, verifies the calling party information from the storage space, and if the called party is registered as the subscriber who accepted the advertisement reception, fetches the advertisement information and displays it on the terminal. As a preferred embodiment of the present invention, the sender's basic information together with the sender image information that has been stored in the storage space, for example basic profile information such as caller name and telephone number, can be displayed together. At this time, if the called party is confirmed as a subscriber who has accepted the advertisement information, the application program can display the advertisement information together with the sender information on the destination terminal.

The application program can request the caller profile and image information to the management server. If the calling party is a service subscriber registered in the management server, the application program can transmit the subscriber profile and image information to the called terminal and display it. At this time, if the caller is not a registration subscriber to the management server or if there is no caller information in the called terminal, only the basic information stored in the address book of the called terminal can be displayed.

On the other hand, if an application program of the calling terminal senses that the caller tries to make a call connection by calling the called party, the application program can display the called party information or advertisement information stored in the storage space on the calling terminal. In addition, the application program of the calling terminal can request the called party information to the management server. If the called party is a service subscriber registered in the management server, the application program transmits the subscriber profile and the image information to the calling terminal so that it can be displayed on the terminal. At this time, when the called party is not a registration subscriber for the management server or there is no called party information in the calling terminal, only the basic information stored in the address book of the calling terminal can be displayed.

As a preferred embodiment of the present invention, only the caller information and the called party information may be displayed on the counterpart terminal, or only the advertisement information may be displayed instead of displaying the caller information and the called party information on the counterpart terminal, It may be displayed together with the advertisement information.

Each time the user makes a call, the installed application program checks whether the subscriber information or the advertisement information installed in the terminal is the updated version. If not, the partner information or the advertisement information is updated from the management server and stored in the terminal and displayed The management server according to the present invention may update the information stored in the storage area of the subscriber terminal by transmitting updated subscriber information or advertisement information to the subscriber terminal in a push manner. As a preferred embodiment of the present invention, the management server may periodically send updated subscriber information or advertisement information to the terminal in a push manner, for example, every day at noon.

As another embodiment of the present invention, an application program according to the present invention may be incorporated into an Internet telephone application program or other application program, and when a user downloads a specific application program and installs it in the terminal, The application programs according to the present invention can be installed at the same time.

The first embodiment of the present invention can be applied to a mobile terminal such as a smart phone, a note pad, a tablet PC, or an Internet telephone installed in a computer or the like to display image information provided by the other party to a called terminal or a calling terminal, Can be displayed on the calling or called terminal. The present invention can be applied not only to a mobile communication device but also to a computer program or an application program for voice communication or video communication installed in the computer. The communication partner image or advertisement image providing technology according to the present invention may be provided in a separate server separate from an application program for Internet communication or other application programs, or may be combined with each other to provide a service.

In the first embodiment of the present invention described above, it is assumed that an application program according to the present invention is installed in a calling terminal or a called terminal. When a call connection is attempted, the calling or called terminal detects a call connection And displays a counterpart image or an advertisement image to be exchanged through the data network on its own terminal. An image selected by the subscriber can be registered in a server (for example, http://www.viewring.co.kr; referred to as a 'management server') managing an application program according to the present invention, And an image registered by the other party or the advertiser is downloaded and stored through a periodical updating process with the management server.

As a second embodiment of the present invention, when a communication company manages subscriber image information or image information for advertisement, and provides subscriber image information or image information for advertisement to a counterparty exchange in a call setup process between a calling party and a called party exchange, The exchange can display the image information of the opposite party or the advertisement image information on the terminal.

In the third embodiment of the present invention, the sender stores an image desired by the sender in a storage area of the sender terminal, for example, a primary album, and when the sender calls the receiver, the sender- To the called terminal. According to a preferred embodiment of the present invention, the application program may transmit the image stored by the caller to the called terminal via the data network. If a call is established between the calling terminal and the called terminal, the outgoing image transmitted from the calling terminal is displayed on the called terminal together with basic information about the calling party.

The sender-related image displayed on the destination terminal at the ringing stage of the destination ring may include a simple caller's picture, a composite edited picture, or a promotional logo, an animated cartoon character, or other advertising image or video. According to the present invention, as soon as a called party receives a ring tone from an incoming call terminal and receives an incoming call, a visual message transmitted by the caller is received while viewing the outgoing image displayed on the incoming call terminal. After completing the telephone conversation, the application program or operating system according to the present invention can store the origination image in the storage area of the called terminal.

1 is a diagram illustrating correspondent information displayed on a called terminal or a calling terminal according to the present invention. Referring to FIG. 1, reference numeral 110 denotes a partner registration image displayed on the terminal according to the present invention. Reference numeral 120 denotes a name, a phone number (caller ID), or a partner base profile (character information or text information ). At this time, as described above, a moving image or an animation may be provided in the area of the reference numeral 110 as well as a still image.

In the case of the called terminal, an icon indicating the "answer" or "rejection" is displayed in the area of the ringing ring in the area 130, and a "call terminated" icon is displayed during the call. On the other hand, in the case of the calling terminal, the "End of call" icon is displayed in the area of the reference numeral 130.

FIG. 2 is a diagram illustrating advertisement image information in a calling terminal or a calling terminal according to the present invention. 2, in another embodiment of the present invention, an advertisement image prepared in advance is displayed on a terminal during a process of ringing an incoming ring to a called terminal or during a ring back tone ringing to a calling terminal.

The embodiment shown in FIG. 2 assumes that the user is a subscriber who has received an advertisement image or a moving image provided by the management server according to the present invention and accepted to display it on the terminal. The embodiment of the present invention shown in Fig. 2 can display an advertisement image stored in a called terminal or a calling terminal, or an advertisement image transmitted from a server.

The terminal subscriber can allow the advertisement image to be displayed on the terminal of the terminal in the incoming or outgoing call through the pre-approval with the server according to the present invention. In this case, an advertisement image transmitted by the management server is displayed in a certain area of the terminal. Referring again to FIG. 2, as a preferred embodiment of the present invention, reference numeral 210 denotes an advertisement image transmitted by a management server or an exchange according to the present invention, or an advertisement image stored in the terminal, Respectively. Reference numeral 230 denotes basic profile information such as a name of the other party, a telephone number (caller ID), and the like.

As a preferred embodiment of the present invention, the advertisement image can be displayed, for example, for about three seconds even after the end of the call. In addition, as an embodiment of the present invention, reference numeral 240 denotes an 'overlay advertisement replaying' button, and when the icon 240 is selected, it is possible to connect to an advertisement site 210 or to play an associated advertisement again .

2 shows an embodiment of the present invention. In the case where the other party is not a service subscriber according to the present invention or there is no partner information, the opposite image of FIG. 220 is not displayed, Image, or only the other party basic information of the reference numeral 230 may be displayed.

According to a preferred embodiment of the present invention, a 'Replay Overlay Ad' button 240 may be provided. For example, if a caller presses the 'Replay Overlay Ad' button 240 after finishing a call, Can be activated so that the contents of the advertisement can be viewed again or the advertiser can access the homepage address. In the preferred embodiment of the present invention, when the subscriber clicks the 'overlay advertisement re-view' button 240, the subscriber moves to the corresponding advertisement site and purchases the product. If the user clicks the up button 240 A predetermined score may be given to provide a predetermined credit to a predetermined cumulative score when an advertiser purchases a commodity.

When a subscriber on the calling or receiving side accesses a server according to the present invention and downloads an application program, the information is registered in the database managed by the server according to the present invention, The personal information is converted into data, and information such as which advertisement is to be transmitted at what time of day can be registered in the server according to the present invention.

FIG. 3A and FIG. 3B are diagrams illustrating a method of displaying an image registered by a calling party or an advertisement image registered by an advertiser to a terminal when the calling party calls the called party, according to the first embodiment of the present invention. Although displaying the image information on the other party of the telephone conversation on its own terminal and displaying the advertisement image provided by the management server are separately shown in Figs. 3A and 3B, the other party image information and the advertisement image information are simultaneously displayed Of course.

According to the present invention, a method of installing an application program in a terminal and triggering an application program each time a call is made or an incoming call is received in order to display an image provided by the other party to the called terminal or the calling terminal Can be applied. When the application program installed in the terminal is triggered, the registered counterpart image or the advertisement image is accessed and displayed on the terminal. At this time, it is possible to display basic information of the other party together with the other party image information, for example, basic profile information such as the name of the other party and the telephone number.

The first embodiment of the present invention assumes that an application program including an application program according to the present invention or an application program according to the present invention is installed in the terminal.

A typical user can download an application program from an application store or an application market and install it on a terminal such as a smartphone, a note pad, or a computer. Here, the application store includes Apple's App Store, Google's Android Market, Te Store, and OleMarket, and can be directly connected to the management server according to the present invention through a communication network to download and install the application store.

Referring to FIG. 3A, a user performs a basic step (step S1000) of implementing an application program provided by a server according to the present invention in its own terminal. Then, the application program can be activated to register basic profile information, such as a service subscriber name and a telephone number (caller ID), which is inquired by the application program. In addition, in the registration step, it is possible to register an image (including a moving image) to be transmitted by itself (step S1010). As another embodiment of the present invention, instead of registering through the application program, the user may directly access the management server through the Internet network to register the subscriber profile and the image information. The application program or the management server according to the present invention implemented in the terminal periodically updates the images of the subscribers (step S1020).

Meanwhile, referring to FIG. 3B, an advertiser may also register an advertisement image to be distributed for advertising purpose through an application program or directly to a management server (step S1011). As a preferred embodiment of the present invention, in order to register an advertisement image for a commercial purpose, a registration procedure different from a registration procedure of a general user can be performed.

In the course of the call connection between the calling terminal and the called terminal, the incoming ring rings to the incoming terminal and the ring back tone rings to the originating terminal. The application program according to the present invention installed in the destination terminal is triggered with an incoming ring to search the storage area of the destination terminal to search for the sender image information corresponding to the sender's telephone number (caller ID) If there is information, the caller image registered in the called terminal is displayed. In addition, the application installed in the called terminal transmits the caller ID of the caller to the management server to receive whether the caller is a service subscriber or the updated caller image information in case of a service subscriber. When receiving the updated sender information from the management server, the application program displays the updated sender information on the destination terminal. In addition, when the subscriber of the called terminal accepts to receive the advertisement image, the application program displays the advertisement image stored in the storage area of the called terminal together. In addition, the application installed in the destination terminal can display the updated advertisement image information on the destination terminal in response to the updated advertisement image.

On the other hand, when the application program according to the present invention is installed in the terminal of the caller, the operation of the application program according to the present invention is triggered together with the transmission of the call connection request signal of the calling terminal. The application program of the calling terminal checks whether the image information of the telephone number subscriber of the called terminal is in the storage area, and displays the called party image information when there is the called party image information in the storage area. At this time, if the caller accepts viewing the advertisement image, the application program can display the advertisement image together.

In addition, the application program of the calling terminal transmits the called party caller ID to the management server according to the present invention to receive whether the called party is a service subscriber or an updated called party image or an advertisement image in case of a service subscriber. When receiving the updated caller image and the advertisement image from the management server, the application program displays the updated caller image and the advertisement image on the calling terminal.

According to the preferred embodiment of the present invention, when the installed application program is activated, the JSP file calling signal is transmitted to the management server, and the XML image file transmitted by the management server is downloaded and stored in the storage area of the terminal.

4 is a diagram illustrating a method of displaying a counterpart image or an advertisement image on a counterpart terminal according to a second embodiment of the present invention. The second embodiment of the present invention is characterized in that the image information of the user himself / herself to be displayed to the other party in the telephone conversation is registered in advance in the management server according to the present invention (step S2000).

The second embodiment of the present invention is characterized in that the management server according to the present invention which stores and manages subscriber image information provides the subscriber image or the advertisement image to the called or calling side switching center, Or display it on the calling terminal.

When a call is originated from an originating terminal to a destination terminal, the originating MSC queries the home location register (HLR) for location information of the terminating terminal, and the home location register is a name information server CNAP) (step S2010).

At this time, if it is confirmed that the calling terminal is an image providing service subscriber according to the present invention (step S2020), the calling terminal side home location register inquires the calling party image registered by the caller to the server according to the present invention, Step S2030), and sends the calling party image together with calling terminal information to the switching center of the called terminal (step S2040).

When the call set-up between the calling-side switching center and the called-party switching center is completed, the called terminal sends the calling party image together with the calling terminal information to the called terminal, and the called terminal rings the ring while displaying the calling party image on the terminal.

5 is a diagram illustrating a method of displaying an image provided by a caller on a called terminal according to a third embodiment of the present invention. The third embodiment of the present invention is characterized in that the sender image to be transmitted by the caller is stored in the caller terminal and the caller terminal sends the caller image together when the caller makes a call.

Referring to FIG. 5, according to a third embodiment of the present invention, when a calling terminal generates a call to a called terminal, the calling terminal transmits the calling image stored in the storage area together with the calling terminal side switching center MSC S3000). The calling side switching center paging the called terminal and transmits the calling terminal basic information and the calling image to the called side switching center (step S3010). Then, when the call set-up between the calling-side switching center and the called-party switching center is completed, the called terminal sends the calling image together with the calling terminal information to the called terminal (step S3020), and the called terminal displays the calling image Ring (step S3030).

3, 4, and 5, a method of displaying a sender image on a called terminal has been described. However, it is also possible to display an advertisement image according to the present invention. At this time, the advertiser or the server according to the present invention produces and provides the advertisement image or the moving image instead of the sender image. The server according to the present invention converts an image file sent by an application program of the terminal or an image file registered in connection with a first server into a parsing type file such as XML, HTML5, or HTML and stores the parsed file.

When a terminal that does not have an application providing a service according to the present invention, such as a public phone or a public phone, and a terminal capable of providing a service according to the present invention make a telephone call, (Or additional information or content) for a telephone and a general telephone (for example, a terminal in which an application is not installed such as a business card, a bank, a corporation, or a public company) It is possible to display image and profile information of an opposite party and an advertisement image as well as a terminal equipped with an application even in a terminal which can not provide a service according to the present invention.

As a preferred embodiment of the present invention, even when an ARS server such as 1588-xxxx dials in or the ARS server makes a call, if the application program according to the present invention is installed in the terminal of the caller, the 1588-xxxx number The advertisement image of the managing company can be displayed on the terminal.

Hereinafter, as a fourth embodiment related to the present invention, a description will be given of transmission of a caller image or an advertisement image to a called terminal or a calling terminal in real time from a management server when a telephone call or a telephone call is received. That is, a description will be given of accessing the management server in real time and displaying information without storing the sender image or the advertisement image in the storage area of the terminal. In the fourth embodiment, the management server and the specific company (or company) server according to the present invention are used to access customer information of the company (company) and all information (e.g., And how to draw and display the advertisements).

In recent years, a general terminal has basically provided various additional functions (or additional functions) as well as a telephone communication function. For example, the additional functions include a calculator function, a music playback function, a multimedia playback function, a camera recording function, or a memo function. Accordingly, when a user selects a desired function button (or menu) among the above functions, an application program (or application) corresponding to the function is executed.

If a function that is not provided by the wire / wireless terminal is newly added, the corresponding application (or APP) can be downloaded through the Internet and installed (installed). Therefore, when there are various applications performing the same function, the user installs and uses an application having a more convenient interface.

Hereinafter, in the present embodiment, a screen for displaying an image (call image ringing) of a caller or a caller or an advertisement image (video advertisement content) of an advertiser is displayed on the terminal at the time of call origination or incoming call described in the first to third embodiments Is simply described as an idle screen, and the idle screen is described in detail according to the operation state of the terminal. In addition, in the present embodiment, content information such as an image (call image ringing) of an originator or a caller or an advertisement image (image advertisement content) of an advertiser described in the first to third embodiments will be referred to as " Information and contents.

Accordingly, the present invention further improves the application function provided for a telephone call or an incoming call, and further improves the application function provided for the telephone call or the incoming call through the additional information (for example, a call waiting screen, a call waiting screen, The present invention relates to control of an application capable of performing a function of outputting contents, and the present invention provides information to be output on a standby screen of the calling terminal or a called terminal to a management server in real time, Related information registered in a third party server associated with or affiliated with the server and all the information related to the customer.

An application (app) for outputting additional information or contents to the idle screen may be installed as a basic function in the terminal, or may be downloaded and installed by a user via the Internet. Also, as described in the first to third embodiments, whether the additional information or the content is output can be set by checking or releasing the corresponding item in the configuration menu of the terminal.

Here, the additional information may include information (e.g., a name, a nickname, a photograph, a company logo, a character, a profile) related to a sender or a called party, information registered in an information providing service Information provided according to the security level among the security level, the photograph, the e-mail address, the age, the sex, the telephone number, the area, the hobby, the information of interest and the job.

The content may also be various types of information, such as images, pictures, animations, flashes, videos, music, sounds, advertisements, or combinations thereof, associated with a sender or a receiver, (For example, a company that provides professional services to members of a company such as an insurance company, a school, a public institution, a bank, or a hospital), or a company that desires to advertise, It can be configured with a large capacity.

It is preferable that the additional information and the content are transmitted to the terminal from the management server (or web server) in real time. If the real time transmission is not suitable considering the internet environment or the data capacity, PUSH) method, it can be automatically transmitted in advance at preset time (eg night, dawn, noon). At this time, the transmitted additional information or content is stored in a predetermined storage area of the terminal (for example, an area for downloading and storing additional information or contents according to the present embodiment). For example, the specific storage area can be used by setting a predetermined area (a fixed capacity) in a memory built in (or externally) to the terminal. When the predetermined condition (e.g., telephone call / incoming call) is reached, the additional information or the content previously stored in the corresponding standby screen (e.g., a call waiting screen, a call waiting screen, a call waiting screen, It is also possible to call and display.

FIG. 6 is a diagram for explaining a method of providing contents and additional information required on both sides of a calling terminal or a called terminal in real time when a call is made or an incoming call is made according to a fourth embodiment of the present invention.

For convenience of explanation, it is assumed that a call is made from the first terminal 321 to the second terminal 410. Accordingly, when the first terminal 321 sends a call to the second terminal 410, the application of the first terminal 321 transmits the caller information and the called party information (e.g., the phone number of the called party, (S), or a combination thereof) to the management server (600).

The management server 600 that has received the caller information and the called party information from the first terminal 321 distinguishes the caller from the called party based on the information, and transmits the caller information to the called party in the storage area (e.g., database) Retrieves user subscription information.

The management server 600 transmits the user subscription information (called party information) of the called party (second terminal) to the caller (first terminal) (Caller information). The user subscription information may be limited or selectively determined depending on the security level of the caller or the called party.

Also, the management server 600 transmits the specific supplementary information corresponding to the sender (or the sender) or the content 510 in real time to the sender (the first terminal) using the user subscription information, And transmits the corresponding additional information (or related to the called party) or contents in real time. At this time, additional information or contents to be provided to the caller and the called party are basically transmitted differently, and if there is no specific additional information or content corresponding to the caller or the called party, the common additional information or the contents are transmitted in real time.

Also, the management server 600 transmits predetermined user information of the calling party and user's subscription information of the called party to a third party server (enterprise server) 700. For example, the third-party server 700 may be one of dedicated servers operated to provide professional services to members of the company, such as an insurance company, a school, a public institution, a bank, or a hospital.

The companies implementing the professional services can provide a customer management application for terminal installation. In addition, a company providing information using the management server can further provide customer information of another company through the management server in cooperation with the other company. At this time, the customer information of the third party provided through the management server 700 includes all the detailed information related to the subscriber information (company customer information) of the third party and the goods (or services) It may contain internal data or vendor advertisements.

The vendor server 700 is synchronized with the management server 700 and stores vendor customer information (e.g., all information including enterprise membership information and product (service) subscription detailed information) in its own storage area (database) The management server 700 may transmit the business customer information to each terminal by linking the business server 700 with the management server 700. [ When the vendor customer information is stored in the management server 700, it is necessary to automatically discard the vendor information when the vendor information is stored for a predetermined period of time or to make the vendor server 700 read only while accessing the vendor server 700.

The management server 600 receives the caller information and the called party information from the calling terminal when the calling terminal makes a call, and when there is a company server 700 connected or synchronized with the management server 600, Compare information and called party information with the customer's customer information. If the calling party and the called party are subscribed as a user (customer) of the business, after detecting the business customer information (or all information of the business related to the customer), the calling terminal (or the called terminal) To be displayed.

As described above, the management server 600 directly transmits the business customer information related to the called party (second terminal) from the business server 700 to the calling party (first terminal) in conjunction with the business customer information. At this time, the vendor customer information may be limited or selectively determined according to the security level of the sender. If there is no vendor customer information for the called party (second terminal), it may not be provided to the caller (first terminal).

As described above, the method of providing vendor customer information to the terminal in cooperation with the vendor server 700 and the management server 600 has been described.

However, in recent years, a terminal (for example, an insurance company) may have a customer management application installed on the terminal. Therefore, even if the management server 600 is not linked, it is also possible to display the vendor customer information on the idle screen by interlocking the customer management application for the vendor (for example, the insurance use customer management application). For example, since the vendor server 700 directly accesses each terminal and transmits / receives / re-inputs (corrects) the vendor customer information, even when the vendor customer information is modified as described above, It is also possible to reflect customer information immediately modified. Accordingly, the usage amount and the fee can be set in the management server.

The additional information, the content or the business customer information provided on the idle screen of the calling terminal or the called terminal is accessed to the business server 700 in real time after the call is terminated or the idle screen is being displayed, Registration and management.

Hereinafter, a method of displaying additional information or contents received from the management server 600 on the idle screen will be described.

7 is a diagram illustrating an idle screen for displaying on a screen of a calling terminal and a called terminal according to the present invention. As shown in FIG. 7, (a) the calling idle screen includes caller information 530, From the management server 600, the vendor customer information 520 related to the called party 510 or the called party (second terminal).

At this time, the additional information or contents displayed on the call waiting screen may include the information of the caller or the caller stored in the telephone directory of the calling terminal, the additional information or contents or the company customer information received from the management server 600 in real time, 600 or the like, additional information or contents stored in a storage area of the terminal, or supplementary information or contents obtained in cooperation with content or vendor customer information, a customer management application of another vendor installed in the terminal, Or a combination of the pieces of information.

On the other hand, (b) the incoming call idle screen receives and displays the caller information 411, or the business customer information related to the additional information or the content 511 or the caller (first terminal) from the management server 600. At this time, the additional information and content or vendor customer information displayed on the (a) calling idle screen and (b) call waiting screen can distinguish the calling party and the called party and receive and display different information or receive and display the same information. For example, since either the caller or the caller can be a company employee (an insurance agent) or a customer (an insurance subscriber), the company customer information is displayed on the terminal of the company employee (insurance agent) The profile of the employee (insurance agent) is exposed. At this time, it is preferable that the additional information and the contents or company customer information are divided into separate areas, and they may be displayed in common in one area without any separate area depending on the situation.

At this time, the additional information or contents displayed on the call waiting screen may include information of a caller or a caller stored in the telephone directory of the called terminal, additional information or content received in real time from the management server 600, 600 or the like, additional information or contents stored in a storage area of the terminal, or supplementary information or contents obtained in cooperation with content or vendor customer information, a customer management application of another vendor installed in the terminal, Or a combination of the pieces of information.

At this time, the additional information or the content 511 may be additional information or contents for publicity (advertisement) of the caller. Therefore, the called party can select the call connection or the call rejection by referring to the caller information 411 and the supplementary information or the content 511. However, even if the called party does not select the call connection, the caller (or the advertiser) obtains the publicity effect because the additional information or the content 511 is already exposed on the incoming call waiting screen.

As shown in FIG. 8, the call waiting screen (a) or the call waiting screen (b) can continuously display a standby screen on both the calling terminal and the called terminal after the call is connected to the called party. As described above, the idle screen displayed in the busy state is called the idle screen during the call. Also, even after selecting the call rejection (or call termination) of the incoming call, the idle screen can be continuously displayed for a certain period of time (e.g., 3 to 5 seconds).

The idle screen displayed after the call is terminated as described above is called a call end idle screen. At this time, the call termination idle screen may be automatically terminated after a predetermined time elapses, or may be terminated by pressing a button provided for forced termination. Further, the additional information or the content displayed on each idle screen may be changed as the idle screen (e.g., a call waiting screen, a call waiting screen, a call waiting screen, a call end waiting screen) is changed.

9 is a diagram for explaining a method of transmitting additional information or contents to be displayed on a standby screen according to the present invention.

9A, the management server 600 receives contents or additional information including advertisements from at least one vendor (vendors 1 to N) or each vendor (vendor 1 to vendor N) Can store vendor customer information that it serves to its members in its own storage area (database). When the terminal 321 sends a call or receives a call, the application program accesses the management server 600 in real time, receives contents or additional information including the advertisement, or the vendor customer information and displays it on the idle screen . In addition, when a call is made or an incoming call is made from the terminal 321, the application program accesses the server of the third party (or the web server of the company) in real time and transmits business customer information (e.g., Subscription detailed information) can be received and displayed.

However, as shown in FIG. 9B, when the internet environment is poor and the data transmission speed is slow or the data size of the additional information or the content is not large enough for real-time transmission, (PUSH) method in a predetermined time zone (for example, at night, at dawn, noon), and transmits the contents or additional information including the advertisement or the business customer information to the predetermined storage area 322 of the terminal Can be stored. In addition, when the terminal 321 sends a call or receives a call, or when a telephone call is connected or a telephone call is terminated, additional information or contents stored in the storage area 322 may be retrieved and displayed as a standby screen .

In this case, the information stored in advance by the push method corresponds to information that does not necessarily require real time, and in the case of real-time information, it is necessary to access the management server 600 or the vendor server 700 in real time The information can be received and displayed. That is, information provided in real time and information previously stored in advance can be combined and displayed simultaneously on one idle screen.

10 is a diagram illustrating an idle screen displayed on a terminal after a call connection or after a call is terminated according to an embodiment of the present invention.

As described above, the present embodiment can display a standby screen (e.g., a standby screen during a call or a call termination standby screen) even after a call is connected to a called party or a call is terminated. A button or an icon 521 for accessing more detailed contents of the content can be displayed. Alternatively, the user may touch the idle screen on which the additional information or the content is displayed to access the detailed contents. Alternatively, it is possible to access the detailed contents by scrolling the idle screen, or to access the detailed contents by dragging the idle screen while the idle screen is touched.

At this time, instead of the detailed information of the additional information or the content, it may be configured to access a web site (or a web site providing the information providing service) of the company providing the information, Or may be provided with a separate menu or button for accessing a web site for management.

Accordingly, after the user is watching the idle screen or ending the call, the user can access the web site (or the web site for editing, registering and managing the customer information of the third party) for additional information registered in the management server or content management And can modify the information or register new information. At this time, the website for managing the additional information or the content (or the customer information management of the company) may be a wired / wireless Internet (also referred to as " And can be accessed in real time via a mobile web or a mobile web.

As described above, the present invention is applicable to an Internet telephone in a mobile terminal, a tablet PC, a smart TV, a desk top terminal, or the like, which is performed using a voice network using a wired / wireless communication network, There is an effect of creating a new business model and promoting related industries by providing a technique of displaying information or advertisement information.

While the present invention has been described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. . Accordingly, the technical scope of the present invention should be defined by the following claims.

321: first terminal 322: storage area
410: second terminal 411: caller information
510, 511: additional information / content screen 520:
521: Icon for displaying details
530: Recipient information 600: Management server
700: Business Server

Claims (18)

A method for displaying additional information or contents from a management server connected to an Internet communication network by executing an application program installed in an originating terminal and a destination terminal when receiving or receiving a call,
A first step of transmitting caller information and called party information to a management server through an application program at a calling terminal when calling from a calling terminal;
Wherein the management server detects the corresponding customer information by using the calling party information and the called party information, and when there is a business server associated with the management server, accesses the business server to detect the corresponding customer information, step;
A third step of combining the detected customer information of the vendor with predetermined additional information or content and transmitting the combined customer information to a corresponding calling terminal and a called terminal, respectively; And
And displaying the combination of the customer information of the transmitting company and the predetermined additional information or the content on the calling and receiving standby screen, respectively, in the calling terminal and the receiving terminal.
The method according to claim 1,
Wherein the management server is associated with at least one or more vendor servers that manage customer information, or is synchronized with the at least one vendor server.
The method of claim 2,
Wherein the management server transmits advertisement and customer information of the at least one vendor or another vendor to each corresponding terminal and displays the advertisements and customer information.
The method according to claim 1,
The additional information, contents, or company customer information may be stored in a telephone directory of each terminal, received in real time from the management server, downloaded in advance from the management server and stored in a storage area of the terminal, And in cooperation with a customer management application of the third party.
The method according to claim 1,
Wherein the additional information, the content, or the business customer information displayed on the idle screen during the calling or receiving is displayed even after the call rejection or the call is terminated.
The method of claim 5,
Wherein the idle screen displayed after the call rejection or the end of the call is automatically terminated after a predetermined specific time elapses.
The method according to claim 1,
Wherein the management server transmits the supplementary information, the content, the business customer information, or a combination thereof to the calling terminal or the called terminal by a push (PUSH) method at a predetermined time.
The method according to claim 1,
The additional information, content, or vendor customer information can be accessed, registered, or managed by accessing the management server or the vendor server through the mobile web in real time during the display of the idle screen or after the call is terminated Way.
The method according to claim 1,
The management server stores the company customer information in its own storage area in synchronization with the company server, and directly transmits the company customer information to each corresponding terminal at the time of calling or receiving a call, or by linking the company server with the management server To each of the terminals.
The method according to claim 1,
Wherein the additional information or the content includes different information corresponding to a sender or a receiver and includes common information common to the sender and the receiver.
The method according to claim 1,
Wherein the additional information, content, or vendor customer information transmitted to and displayed on each terminal is limited or selectively determined according to the security level of the caller or the called party.
The method according to claim 1,
Characterized in that the additional information or the content displayed on the standby screen is also changed as the operation status of the calling terminal or the called terminal changes to a telephone call or an incoming call, a telephone call connection, a telephone call, a telephone call rejection, .
The method according to claim 1,
A user can select a desired button or an icon on the idle screen and input the icon or touch the idle screen or drag the page in a state that the idle screen is touched or scroll the idle screen in a specific direction Accessing detailed information of the additional information and the content displayed on the idle screen, or accessing a website of a company providing the additional information or the content.
The method according to claim 1,
The additional information may include information related to the sender or recipient and may include information such as a name, a nickname (nickname), a photograph, a company logo, a character, a profile, an e-mail address, an age, a sex, a phone number, Wherein the content is in a variety of forms of information comprising an advertisement image, a photograph, an animation, a flash, a moving picture, a music, a sound, or a combination thereof.
The method according to claim 1,
Wherein the server of the vendor is one of a dedicated server operating to provide professional services to members of the company, such as an insurance company, a school, a public institution, a bank, or a hospital.
The method according to claim 1,
Wherein the vendor customer information comprises at least one or more of subscriber information of the vendor and all detailed information related to the goods or services to which the subscriber subscribes, internal data of the vendor, advertisement of the vendor, or a combination thereof.
The method according to claim 1,
The management server transmits at least one or more of the pre-registered additional information, contents, profile information, advertisement image, or a combination thereof related to the called party to the calling terminal even when the called terminal can not install the application, . ≪ / RTI >
A method according to any one of claims 1 to 17, wherein when an outgoing call or an incoming call is made, an application program installed in a calling terminal or a called terminal is executed to receive additional information or contents from a management server connected to the Internet communication network, System to display on standby screen.

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