KR20080071223A - System and operating method of adaptive advertise on colouring service for mobile communication system - Google Patents

Abstract

A system and a method for operating customized AD(ADvertisement) by using a coloring service are provided to maximize an AD effect by providing an AD signal message including information for goods needed or interested by each age group to a caller mobile terminal before the coloring service, and providing mileage to a caller when the caller receives an AD message. A caller terminal(10) receives an AD signal message and a coloring sound signal sequentially by requesting a call. An HLR(Home Location Register)(50) records AD signal message reception and age group information of the caller terminal, and records and manages coloring service use of the caller terminal. A signal provision control server(110) records/manages code information of the AD signal message provided to the caller terminal and a coloring signal set by the caller terminal, and provides the information to an AD signal server(120) and a coloring signal providing server(130). The AD signal server queries the code information of the AD signal message provided to the caller terminal to the signal provision control server, and searches and provides the AD signal message set by the code information to a reception MSC(Mobile Switching Center)(100).

Description

Customized advertising system and operation method using coloring service {SYSTEM AND OPERATING METHOD OF ADAPTIVE ADVERTISE ON COLOURING SERVICE FOR MOBILE COMMUNICATION SYSTEM}

1 is a diagram illustrating a coloring service according to the prior art;

2 is a functional configuration diagram of a customized advertising system using a coloring service as an embodiment of the present invention;

3 is a flowchart illustrating a method of operating a customized advertisement system using a coloring service as an embodiment of the present invention;

4 is a signal flow diagram of a customized advertising system using a coloring service as an embodiment of the present invention.

          ** Description of the symbols for the main parts of the drawings **

10: calling terminal 20: calling exchange

40: called terminal 50: HLR

100: destination exchange station 110: sound source providing control server

120: sound source server 130: coloring sound source server

The present invention provides a customized advertisement using a coloring service, and more particularly, relates to a customized advertisement system and a method using a coloring service that provides a customized advertisement for a caller using a short time before the coloring service.

The communication system is configured to immediately connect and communicate with a destination terminal of a desired counterpart by a calling terminal. When the calling terminal designates a called terminal and requests a call connection, the switching center sets up a communication path by switching to the called terminal. Incoming ring signal is transmitted, and a ringback tone signal is transmitted to the calling terminal, so that the calling and called terminals are notified that the call is in progress, and the called terminal responds to the call by hook-off. Communication between the parties is in progress.

At this time, if the called terminal is in a standby state (IDLE or STAND-BY) capable of communication, the switching station provides a ringback tone signal “following” to the calling terminal, and if it is in a busy state (BUSY), an embodiment It provides a ringback tone signal to the calling terminal.

Since the communication confirmation sound is generated in a fixed pattern constantly, it gives a boring or simple and hard feeling by long repeated use.

In addition, due to the rapid development of communication-related technologies and consumer needs, telecommunications companies are developing and providing various value-added services including a coloring value-added service that allows a user to select and provide a communication confirmation tone to a counterpart.

Such coloring supplementary services may include natural sounds, such as artificial sounds, roars of tigers, seals of seals, etc., such as music designated by the called terminal on the called side, sounds of nature, hail and miracles, rain, wind, thunder and It is a service that provides audio signal by natural sound such as lightning to the calling terminal instead of ringback tone signal.

Referring to the attached coloring service of the prior art, referring to FIG. 1, the calling terminal 10 designates a unique number of the called terminal 40, etc., and inputs a call to the calling exchange station (OBJECT MSC) 20. In case of requesting connection, the source switching center 20 analyzes the call signal according to the call connection request, detects the unique number of the called terminal 40, and routes the signal based on the signaling transfer protocol (SIGNALING TRANSFER PROTOCOL: STP). It connects to the HLR 50 via the mobile communication network which is provided with the network which provides the voice signal path and the NO.7 network which provides, and confirms the position of the called terminal 40. FIG.

When the location of the terminating terminal 40 is confirmed in this way, the location of the terminating exchange station (TARGET MSC) 30 is also checked.

The originating switching center 20 connects to the located destination switching center 30 through the mobile communication network, and provides an ISUP (ISDN USER PART) signal to request a call connection with the terminating terminal 40.

The terminating exchange station 30 queries the HLR 50 connected to the mobile communication network by using the unique number of the terminating terminal 40, so that the terminating terminal 40 is registered to use the coloring service. Check if it is.

When the terminating terminal 40 is confirmed to be registered for use of the coloring service, the terminating switching center 30 requests the provision of the coloring sound source signal specified in the INTELLIGENT PERIPHERAL (IP) 70.

The sound source providing server (IP) 70 is connected to a sound source providing control server (CRBT SERVER) 60, and confirms by querying the code information of the coloring sound source signal designated by the called terminal 40 for the coloring service.

The coloring service is provided by replacing or replacing an audio signal designated by the called terminal 40 with a ring back tone signal. In one embodiment, the coloring service selects and designates music, songs, and sounds of nature. Register as a coloring service, and when the calling terminal 10 calls, it provides in place of the ringback tone signal.

The code information thus identified is provided to the sound source providing device (IP) 70 and retrieves the coloring sound source signal specified by the code information, and the sound source providing server 70 receives the retrieved coloring sound source signal from the destination switching center 30. To pass on.

The sound source providing server 70 records, stores and manages audio signals of various genres of music, songs, and natural sounds as coloring sound source signals, retrieves them by code information, and retrieves the coloring sound source signals. Provided to the exchange 30.

At this time, the destination exchange station 30 generates a ring signal (RING) signal to provide to the called terminal 40, so that the called terminal 40 is paged to recognize that the call.

In addition, the destination switching center 30 transmits the retrieved coloring sound source signal to the calling switching station 20 through the mobile communication network, and the calling switching station 20 calls the calling terminal requesting a coloring sound source signal provided by the called switching station 30. Transmit as ringback tone signal to (10).

The coloring sound source signal shows the personality of the user of the called terminal 40, and can confirm whether or not the called terminal 40 is correctly called.

Therefore, such a coloring service has a distinctive audio source signal instead of the existing simple ringback tone signal, and thus has the advantage of not having to wait for communication while confirming that the call is made correctly.

However, it is used only for checking the call status, and selects and provides product information required or interested by age group, and provides a mileage when listening to an advertisement, thereby improving the advertisement effect, and thus, it is necessary to develop such technology.

The present invention provides an advertising sound recording message by using a short time before the coloring service is provided. In particular, when providing age-necessary product information or interests as an advertising sound recording message and receiving an advertising message, The purpose is to provide a customized advertising system and operation method using the coloring service to maximize the advertising effect by providing mileage.

In addition, the present invention provides a mileage that is economically useful to the terminal receiving the advertising sound source message, the object is to provide a customized advertising system and operation method using a coloring service to solve the negative image of using the terminal as an advertising medium. to be.

In addition, an object of the present invention is to provide a mobile communication service provider with a customized advertising system and operation method using a coloring service to enhance the competitiveness of system management by increasing the utilization rate and utilization rate of the additional service including a coloring server.

In addition, the present invention provides a personalized advertising information to the terminal user, it is an object of the present invention to provide a customized advertising system and operation method using a coloring service to benefit the real life.

The present invention has been made in order to achieve the above object, the calling terminal and the calling terminal for requesting a call connection with the incoming sound source message and the coloring sound source signal sequentially; A terminating exchange station that connects a communication path with a terminating terminal requesting a call connection, transmits an terminating ring signal to the terminating terminal, and sequentially provides an advertisement sound message and a coloring sound source signal to the terminating terminal; An HLR which records whether the calling terminal receives the advertisement sound source message and information about the age group, records and manages information on whether the called terminal uses the coloring service, and provides the information by searching; A sound source providing control server which records and manages the code information of the advertisement sound source message to be provided to the calling terminal and the code information of the coloring sound source signal designated by the called terminal, and provides them by searching the advertisement sound source server and the coloring sound source server; An advertisement sound source server for querying the sound source providing control server for code information of the advertisement sound source message to be provided to the calling terminal, by searching for the advertisement sound source message designated by the code information, and providing the same to the destination exchange station under the control of the destination exchange station; Present a configuration that includes.

In addition, the present invention devised to achieve the above object, the calling terminal, the calling exchange station, the destination switching station, the HLR, the sound source providing control server, the advertising sound source server, the coloring sound source server, the called terminal In the operation of the included system, if the calling terminal is confirmed that the calling terminal requests a call connection, the step of querying the HLR to query whether the calling terminal accepts the advertising sound source message; An advertisement process for querying a registered age range, searching for an advertisement sound source message, and providing the same to the calling terminal when the calling terminal allows the reception of the advertisement sound source message; A coloring process, if the called terminal determines that the called terminal uses a coloring service, retrieves a registered coloring sound source signal and provides it to the calling terminal; This presents the included configuration.

In addition, the present invention devised to achieve the above object, the calling terminal, the calling exchange station, the destination switching station, the HLR, the sound source providing control server, the advertising sound source server, the coloring sound source server, the called terminal In the included system, if the call connection request signal is provided from the calling terminal and the calling terminal that receives and outputs the advertising sound source message provided from the destination exchange station, and receives and outputs the coloring sound source signal, according to the age group queried from the HLR. A terminating exchange station that checks code information of a designated advertisement sound source message from a sound source providing control server and receives an advertisement sound source message retrieved from an advertisement sound source server and provides the same to a calling terminal; An HLR, which searches for and provides a registered age group of the calling terminal and whether or not an advertisement reception is approved according to a query of the called exchange station, and searches and provides whether the called terminal uses a coloring service; A sound source providing control server which records and manages the code information of the advertisement sound source message to be provided to the calling terminal and the code information of the coloring sound source signal designated and registered by the called terminal, and provides by inquiry; An advertisement sound source server for querying the sound source providing control server, searching for an advertisement sound source message designated by the provided code information, and providing it to the destination exchange station, and accumulating and managing a predetermined mileage when the calling terminal receives the advertisement sound source message; Present a configuration that includes.

In addition, the present invention devised to achieve the above object, the originating exchange station, if there is a call connection request from the originating terminal, to search the HLR to confirm the location of the terminating terminal, the call exchange request to the destination exchange, Calling the called terminal with the generated ringing signal; An advertisement process of confirming whether or not the advertisement terminal of the calling terminal is received by the called exchange and the age group, retrieving the designated advertising sound source message, and providing the calling terminal with an advertisement sound source server; A coloring process, if the called terminal determines that the called terminal uses a coloring service, searches for a specified coloring sound source and provides it to the calling terminal; This presents the included configuration.

Hereinafter, according to the present invention having the configuration described above, a customized advertising system and a method using the coloring service will be described in detail with reference to the accompanying drawings.

It is attached to describe the present invention, Figure 2 is according to an embodiment of the present invention, a functional configuration diagram of a customized advertising system using a coloring service, Figure 3 is according to an embodiment of the present invention, the coloring 4 is a flowchart illustrating a method of operating a customized advertisement system using a service, and FIG. 4 is a signal flow diagram of a customized advertisement system using a coloring service according to an embodiment of the present invention.

Throughout the drawings attached to the description of the present invention, the same reference numerals refer to the same or similar components.

In describing an embodiment of the present invention, descriptions are omitted for technical contents that are not directly related to the present invention and are well known, and thus, the present invention is clearly transmitted without obscuring the gist of the present invention.

Referring to Figure 2, according to an embodiment of the present invention, when explaining a customized advertising system using a coloring service, the calling terminal 10 for sequentially listening to the advertising sound source message and the coloring sound source signal; An originating exchange station 20 which connects the communication path with the terminating exchange by switching according to a call connection request, and transmits the advertisement sound source message and the coloring sound source signal to the calling terminal; A terminating exchange station 100 which transmits an incoming ring signal to a terminating terminal 40 for which the calling terminal requests a call connection, and sequentially provides an advertisement sound message and a coloring sound signal to the calling terminal through a call path; An HLR 50 that manages and provides location information of the called terminal, whether the calling terminal allows the reception of the advertisement sound source message, and whether the coloring terminal uses the coloring service; A sound source providing (CRBT) control server 110 for managing and providing code information of an advertisement sound source message designated for each age group and coloring information signal designated by a called terminal; An ADVERTISEMENT SIGNAL SOURCE server (IP) 120 for retrieving and providing an advertisement sound source message designated for each age group by code information and accumulating and recording a predetermined mileage; A coloring sound source (COLOURING SIGNAL) server (IP) 130 for searching and providing a coloring sound source signal designated by the called terminal by code information; It includes a configuration.

In addition, in a system including an originating terminal, an originating exchange station, a destination exchange station, an HLR, a sound source providing control server, an advertisement sound source server, a coloring sound source server, and a called terminal, an advertisement sound source message provided from the destination exchange station After receiving and outputting, when a call connection request signal is provided from the calling terminal 10 and the calling terminal for receiving and outputting a coloring sound source signal, query the HLR to search for the advertising sound source message of the identified age from the advertisement sound source server. Received and forwarded to the calling exchange, retrieving and providing information on the registered age range of the calling terminal and whether or not to receive the advertisement according to the query of the called exchange 100 and the called exchange provided to the calling terminal, and the called terminal provides the coloring service. Code information and called party of the advertisement source message for each age group to be provided to the HLR 50 and the calling terminal to search and provide Code information of the coloring sound source signal designated and registered by the device is recorded, and managed by the control of the sound source providing control server 110 and the destination exchange code provided by the query of the advertising sound source server and the coloring sound source server code information. Search and provide to the destination exchange station, and if the calling terminal is confirmed to receive the advertising sound source message advertising sound source server 120 for cumulative management of the predetermined mileage; It includes a configuration.

Referring to FIG. 3, according to an embodiment of the present invention, a method of operating a customized advertisement system using a coloring service includes a calling terminal, a calling switching station, a called switching station, an HLR, a sound source providing control server, In the operation of the system including the advertisement sound source server, the coloring sound source server, and the called terminal, if the call exchange request is confirmed by the called exchange terminal to the calling terminal, the HLR is searched to determine whether the calling terminal accepts the advertisement sound message. In the case of receiving the advertisement sound source message, confirm the registered age range, search for the advertisement sound source message, and if the called terminal determines that the receiving terminal uses the coloring service by searching the advertisement sound source message, the searching terminal provides the coloring sound source signal. It is a configuration including a coloring process.

Referring to Figure 4, according to an embodiment of the present invention, when explaining the signal flow of the customized advertising system using the coloring service, the originating exchange, if there is a call connection request, to search the HLR and determine the location of the called terminal In addition, the call exchange request is made to the called exchange station, and the called exchange station provides the calling terminal with the advertisement sound source message searched by the called exchange terminal for confirmation of receiving and advertisement of the calling terminal and age information by the called exchange terminal to the calling terminal. If the destination terminal confirms that the destination terminal uses the coloring service by the advertising process called party notifying the sound source server, the method includes a coloring process of providing the calling terminal with the coloring sound source signal retrieved by the code information to the call channel.

Hereinafter, according to an embodiment of the present invention, when describing a customized advertising system using a coloring service in detail, the calling terminal 10, input the unique number (ID) or telephone number of the called terminal that is the other terminal to communicate with Request the call connection request signal to the calling switching center 20.

Since the originating switching center 20 detects the unique number of the called terminal 40 requested for call connection, and searches for the HLR 50 using the detected unique number of the called terminal 40, the called terminal 40 Check the position of.

The originating exchange station 20 confirms the destination exchange station 100 to be connected by checking the location of the called terminal 40, connects to the identified destination exchange station 100 and requests a call connection, and the destination exchange station is connected to the called terminal. It notifies that it is called because it provides ring ring signal.

The destination exchange station 100 queries the HLR 50 to check whether the calling terminal 10 agrees or permits the reception of the advertisement sound recording message, and, if agreeing or permits, checks the registered age range again.

In general, when a terminal user receives an advertisement message, it is regarded as spam and does not want to hear or complains of displeasure. Therefore, the terminal user obtains an approval to receive the advertisement message in advance, and pays a corresponding economic cost. This is called PERMISSION marketing.

The advertisement by PERMISSION marketing technique has the advantage that the effect of the advertisement is better than other media because it eliminates the negative perception of the advertisement and maximizes the effect of the target advertisement, which is the advantage of the mobile advertisement.

The reason for confirming the age group of the calling terminal 10 as described above is that the product advertisement, the beneficial information, or the preference or need of the guidance message required for each age group is different.

The destination exchange station 100 controls the advertisement sound source server 120 so that a sound source advertisement message designated for each age group is provided to the calling terminal 10.

The advertisement sound source server 120 queries the sound source providing control server 110 to check code information for designating the advertisement sound source message to be provided to the registered and confirmed age group of the calling terminal 10.

The advertisement sound source server 120 confirming the code information in this way retrieves the advertisement sound source message designated by the code information and transmits it to the destination switching center 100 through the call path.

The destination exchange station 100 delivers the advertisement sound source message received from the advertisement sound source server 120 to the calling exchange station 20 again through the call path, and thus, the calling exchange station 20 provides the calling terminal 10.

The source switching center 20 confirms the result of the advertisement sound source message delivered to the calling terminal 10, and transmits the confirmed result to the destination switching center 100, and the destination switching center 100, the advertisement source server ( Notify 120 of the result.

The advertisement sound source server 120 grants a predetermined mileage to the calling terminal 10 receiving the advertisement sound source message, accumulates and manages it.

That is, when the caller terminal 10 receives a lot of advertisement sound source messages, the mileage is cumulatively increased, thereby securing a corresponding economic benefit.

The destination exchange station 100 transmits the advertisement sound source message retrieved and provided from the advertisement sound source server 120 to the calling terminal 10, and then queries the HLR 50 for the called terminal 40 to use the coloring service. Check if it is registered.

In this confirmation, when the called terminal 40 confirms that the coloring service is used, the coloring sound source server 130 is controlled to control and monitor the coloring terminal signal provided by the called terminal 40 to the calling terminal 10. do.

The coloring sound source server 130 queries the sound source providing control server 110 to check the code information of the coloring sound source signal designated by the called terminal 40.

The coloring sound source server 130 which has confirmed the code information in this way searches for the coloring sound source signal designated by the code information and provides it to the destination switching center 100.

The destination switching station 100 transfers the coloring sound source signal provided from the coloring sound source server 130 to the calling switching station 20 by replacing the ringback tone signal, and the calling switching station 20 provides the calling terminal 10.

At this time, when the terminating exchange station 100 detects a hook-off signal to be communicated from the terminating terminal 40, it opens and connects the communication path of the communication path, so that between the terminating terminal 10 and the terminating terminal 40 Communication is in progress.

As such, for a short period of time before the coloring signal is provided, for example, for example, within about 4 seconds, during the time that can be set to the optimum conditions by repeated experiments, the guidance advertisement suitable for the user age of the calling terminal 10 and necessary Since it transmits a sound source message, there is an advantage of providing a customized advertisement to the user of the calling terminal 10, create a new market called mobile advertising, the system operators have the advantage of increasing the operating rate of the server system to enhance the competitiveness.

Referring to FIG. 3, the method of operation of the customized advertisement system using the coloring service as described above is described in detail in a proper manner, by the destination exchange station 100, the originating terminal 10 receives the call from the originating exchange station 20. If it is determined that the terminal 40 and the ISUP (ISDN USER PART) signal for requesting a call connection are provided (S100), the HLR 50 is queried, and whether the originating terminal 10 receives the approval of receiving the advertisement sound source message. Check (S110).

When the destination exchange station 100 confirms that the calling terminal 10 approves the reception of the advertisement sound source message, the destination switching center 100 searches the HLR 50 to check the age group registered by the calling terminal 10 (S120), Using the identified age group information, the advertisement sound source server 120 requests the delivery of the specified advertisement sound source message.

The advertisement sound source server 120 queries the sound source providing server 110 and checks code information of the advertisement sound source message designated for each identified age group.

The advertisement sound source server 120 confirming the code information as described above searches for the advertisement sound source message designated by the code information and delivers the retrieved advertisement sound source message for each age group to the destination exchange station 100.

The destination exchange station 100 provides the retrieved age-specific advertisement sound source message to the calling exchange station 20, and transmits it to the calling terminal 10 (S130).

At this time, the originating exchange station 20 confirms the result of delivering the advertisement sound source message to the calling terminal 10, and notifies the destination exchange station 100 of the confirmed delivery result, and the destination exchange station 100 again advertises the sound source server 120 ), And the predetermined sound mileage is recorded and managed in the calling terminal 10 by the advertisement sound source server 120.

In addition, the destination switching center 100 searches for the HLR 50, checks whether the receiving terminal 40 is using the coloring service (S140), and if it is confirmed that the coloring service is used, the coloring source server 130 By controlling, the terminating terminal 40 controls and monitors the coloring sound source signal registered and designated.

The coloring sound source server 130 queries the sound source providing control server 110 and checks code information of the coloring sound source signal designated by the called terminal 40.

As described above, the coloring sound source server 130 confirming the code information retrieves the coloring sound source signal designated by the code information and delivers it to the destination exchange station 100, and the destination exchange station 100 delivers it back to the source exchange station 20, Provided to the calling terminal 10 by the calling switching center 20 (S150). That is, the coloring sound source signal is provided in place of the ringback tone signal.

The present invention of such a configuration, before providing a coloring ringback tone (CRBT) signal by calling to the calling terminal 10, provides a customized advertisement screened and designated for each age group in a short time, to introduce a niche advertising market, There is an advantage in providing benefits to both customers, advertisers and mobile operators.

Referring to FIG. 4, the signal flow of the customized advertisement system using the coloring service will be described in detail. A call for inputting a unique number or telephone number of the called terminal 40 by the calling terminal 10 and communicating The connection request signal is provided to the calling switching center 20 (S200).

The originating exchange 20 detects the unique number of the called terminal 40 and retrieves the HLR 50 using the detected unique number, thereby confirming information including the location of the called terminal and the location of the called exchange. (S210).

Such an outgoing exchange station 20 requests a call connection with the terminating terminal 40 to the terminating exchange station 100 (S220), and the terminating exchange station establishes a path with the terminating terminal by switching, and generates an incoming ring signal. Since the transmission, call or page (PAGING) (S230).

In addition, the destination switching center 100 detects the unique number of the calling terminal 10 from the call connection request signal, and searches for the HLR 50 using the unique number of the calling terminal 10 thus detected. The caller terminal 10 checks whether the user has allowed or approved the advertisement sound source message and checks the registered age information of the user (S240).

The destination exchange station 100 accesses the advertisement sound source server 120 by using the identified age information and the calling terminal information, and requests that the designated advertising sound source message is provided to the calling terminal 10 (S250).

The advertisement sound source server 120 queries the sound source providing control server 110 to check code information for designating an advertisement sound source message to be provided to the calling terminal (S260).

The advertisement sound source server 120 confirming the code information in this way, retrieves the advertisement sound source message specified by the code information and delivers it to the destination exchange station (100) (S270).

The destination exchange station 100 delivers the received age-specific advertisement sound message back to the source exchange station 20 through the open communication path, and the source exchange station 20 provides the source terminal 10 (S280).

The calling exchange station 20 checks the result of the customized advertisement sound source message transmitted to the calling terminal 10 and provides it to the called exchange station 100 (S290), and the called exchange station 100 transmits the result information to the advertisement sound source server 120 ) To notify (S300).

The advertisement sound source server 120 grants a predetermined mileage of the calling terminal 10, accumulates and manages the accumulated state (S310).

The accumulated mileage thus gives an economic benefit to the calling terminal 10.

In addition, the terminating exchange station 100 separates the unique number of the terminating terminal 40 from the call connection request signal of the calling terminal 10 and queries the HLR 50 by using the separated unique number. It is checked whether 40 is registered to use the coloring service (S320).

When it is confirmed by the destination exchange station 100 that the terminating terminal 40 uses the coloring service, the terminating terminal 40 accesses the coloring sound source server 130 and requests the provision of the designated coloring sound source signal (S330).

The coloring sound source server 130 queries the sound source providing control server 110 to check the code information of the coloring sound source signal designated by the called terminal 40 (S340), and the coloring designated by the code information thus confirmed. The sound source signal is searched and transmitted to the destination switching center 100 (S350).

The destination exchange station 100 transfers the received coloring sound source signal back to the source exchange station 20, and the source exchange station 20 substitutes the ringback tone signal and provides the coloring sound source signal to the calling terminal 10 (S360).

As such, the user is provided with an advertisement sound source message customized for the age of the calling terminal 10 for a short time before the coloring ringback tone signal is provided to the calling terminal 10, for example, within about 4 seconds. It is beneficial to the user, and there is an advantage that the revenue generated by advertisers and mobile communication system operators.

Since the terminating exchange station 100 detects a hookoff signal generated by the terminating terminal 40 in response to a call of the originating terminal 10 (S370), since the call path of the communication path is set open, Communication is performed between the calling terminal 10 and the called terminal 40 (S380).

The present invention of such a configuration, by using the coloring service to provide a customized advertising voice message for each age group, it is beneficial to all users, advertisers and system operators, form a new advertising market, the mobile communication terminal advertising media There is an advantage to stand out as.

Although the present invention has been described with the embodiments as described above, the present invention is not necessarily limited to these embodiments, and various modifications can be made without departing from the spirit of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be interpreted by the following claims, and all technical ideas within the scope equivalent thereto should be construed as being included in the scope of the present invention.

According to the present invention having the above configuration, since the user provides a customized advertisement sound message using a coloring service, there is an industrial use effect of forming a new advertisement market.

In addition, since the mileage is economically used for the recipient of the advertisement sound source message, there is a convenient effect in solving the negative image of using the terminal as an advertisement medium.

In addition, there is an industrial use effect for the mobile communication system operator or service provider to increase the utilization and operation rate of the coloring server to enhance the competitiveness of the system management.

In addition, the user has a convenient effect in that the user is provided with information that is usefully used in real life by checking the customized information.

Claims (28)

A calling terminal for requesting a call connection with the called terminal and sequentially listening to an advertisement sound source message and a coloring sound source signal; A terminating exchange station that connects a communication path with a terminating terminal requesting a call connection, transmits an terminating ring signal to a terminating terminal, and sequentially provides an advertisement sound message and a coloring sound signal to the terminating terminal; An HLR that records whether the calling terminal receives the advertisement sound source message and information about age group, records and manages information on whether the called terminal uses the coloring service, and provides the search information; A sound source providing control server which records and manages the code information of the advertisement sound source message to be provided to the calling terminal and the code information of the coloring sound source signal designated by the called terminal, and provides them by searching the advertisement sound source server and the coloring sound source server; An advertisement sound source server for querying a sound source providing control server for code information of an advertisement sound source message to be provided to a calling terminal under the control of the called exchange station, and searching for an advertisement sound source message designated by the code information and providing the same to the called exchange station; Customized advertising system using a coloring service comprising a. The method of claim 1, An originating exchange station that connects a communication path with a destination switching station by switching according to a call connection request of the originating terminal, and transmits an advertisement sound source message and a coloring sound source signal to the calling terminal; A coloring sound source server for querying the sound source providing control server for coloring sound source signal code information of a called terminal, searching for a coloring sound source signal designated by code information, and providing the same to the destination switching station under the control of the called exchange station; Customized advertising system using a coloring service further comprises. The method according to claim 1 or 2, wherein the HLR, Coloring, characterized in that configured to check and provide the location information of the called terminal under the control of the calling exchange station, and to determine whether the destination terminal can use the coloring service under the control of the called exchange station. Customized advertising system using the service. The method of claim 3, wherein the HLR, Under the control of the destination exchange station, the advertisement terminal is configured to provide a confirming whether the user agrees to the reception of the advertising sound source message and the age group of the user provided by the coloring service. The method according to claim 1 or 2, wherein the destination exchange station is The advertisement sound source server is controlled to query the code information of the advertisement sound source message corresponding to the age of the calling terminal from the sound source providing control server, receive the advertisement sound source message searched by the confirmed code information, and receive the calling exchange station. Customized advertising system using a coloring service, characterized in that consisting of the configuration provided to the calling terminal. The method according to claim 5, wherein the destination exchange station, By controlling the coloring sound source server, query the code information of the coloring sound source signal designated by the called terminal to the sound source providing control server, receives the coloring sound source signal of the confirmed code information and delivers it to the calling exchange to the calling terminal. Customized advertising system using a coloring service, characterized in that the configuration consisting of providing. The method according to claim 5 or 6, wherein the destination exchange station, Generate and provide an incoming ring signal to the called terminal, and if a hook-off signal is detected from the called terminal, open a communication path with the calling exchange station and proceed with communication. system. The method according to claim 5 or 6, wherein the destination exchange station, Providing an advertisement sound source message to the calling terminal through the calling exchange station, confirming the results provided by the calling switching center, and notifying the advertising sound source server of the confirmed result, characterized in that the customized advertising using a coloring service system. The method of claim 8, wherein the sound source server, If it is determined that the calling terminal has received the advertisement sound source message, the customized advertising system using a coloring service, characterized in that the configuration consisting of accumulating a predetermined mileage to the calling terminal. The method of claim 1 or 2, wherein the calling terminal, And receiving and outputting a coloring sound source signal after receiving an advertisement sound source message provided by the called exchange station through the calling exchange station. The method of claim 10, wherein the calling terminal, And a registration service configured to register the reception of the advertisement sound source message with the HLR through the calling exchange. In the operation of a system including a calling terminal, a calling exchange station, a called exchange station, an HLR, a sound source providing control server, an advertising sound source server, a coloring sound source server, and a called terminal, If the calling terminal determines that the calling terminal requests a call connection, searching for the HLR and inquiring whether the calling terminal permits the reception of an advertisement sound source message; An advertisement process of querying a registered age range, searching for an advertisement sound source message, and providing the same to the calling terminal when the calling terminal allows reception of an advertisement sound source message; A coloring process of retrieving a registered coloring sound source signal and providing it to the calling terminal when the called terminal determines that the called terminal uses a coloring service; Operation method of a customized advertising system using a coloring service comprising a. The method of claim 12, wherein the advertising process, Querying the HLR by the called exchange station and confirming a registered age range of the calling terminal; The called exchange station controlling the advertisement sound source server to check code information of a designated advertisement sound source message from the sound source providing control server; Checking the code information of the advertisement sound source message by the advertisement sound source server searching for the advertisement sound source message designated by the code information, and delivering the same to the destination terminal for providing to the calling terminal; Operation method of a customized advertising system using a coloring service, characterized in that it is included. The method of claim 13, The inquiry signal of the destination switching center is transmitted through a data path, and the advertisement sound message is provided by opening a call path and transmitting a customized advertisement system using a coloring service. The method of claim 12, wherein the coloring process, Querying the HLR by the called exchange station and confirming that the called terminal is registered for use of a coloring service; Confirming code information of a designated coloring sound source signal from the sound source providing control server by controlling the coloring sound source server when it is determined that the called terminal uses a coloring service; The destination switching station controlling the coloring sound source server to search for a coloring sound source signal designated by the identified code information, and receiving the searched coloring sound source signal; Providing the received coloring sound source signal to the calling exchange station and providing it to the calling terminal; Operation method of a customized advertising system using a coloring service, characterized in that it is included. The method of claim 15, wherein the coloring sound source signal, And the called terminal opens a communication path and transmits it instead of a ringback tone signal. In a system including a calling terminal, a calling exchange station, a called exchange station, an HLR, a sound source providing control server, an advertising sound source server, a coloring sound source server, and a called terminal, A calling terminal for receiving and outputting an advertisement sound source message provided from the destination exchange station and receiving and outputting a coloring sound source signal; When the call connection request signal is provided from the calling terminal, the code information of the designated sound source message is designated from the sound source providing control server according to the age group queried by the HLR, and the advertisement sound source message retrieved from the sound source server is delivered and received. A destination exchange station provided to the terminal; An HLR, which searches for and provides a registered age range of the calling terminal and whether to accept an advertisement by a query of the called exchange station, and searches and provides whether the called terminal uses a coloring service; A sound source providing control server for recording and managing code information of an advertisement sound source message to be provided to the calling terminal and code information of a coloring sound source signal designated and registered by the called terminal, and providing by inquiry; The sound source providing control server searches the advertisement sound source message designated by the provided code information and provides it to the destination exchange station. When the calling terminal confirms that the advertisement sound message has been received, the advertisement sound source accumulates and manages a predetermined mileage. server; Customized advertising system using a coloring service comprising a. The method of claim 17, An originating exchange station that connects a communication path with the destination switching station by switching according to a call connection request of the originating terminal and delivers an advertisement sound source message and a coloring sound source signal to the calling terminal; A coloring sound source server that queries the sound source providing control server, retrieves a coloring sound source signal designated by the provided code information, and provides it to the destination exchange station; Customized advertising system using a coloring service further comprises. The method of claim 17, wherein the advertisement sound source server, Querying and confirming the code information of the advertisement sound source message to be provided to the calling terminal in the data path to the sound source providing control server, retrieving the advertisement sound source message designated by the code information, and opening a communication path and transmitting it to the destination exchange station. Customized advertising system using a coloring service. The method of claim 18, wherein the coloring source server, Query the code information of the coloring sound source signal designated by the called terminal to the sound source providing control server through a data path, search for the coloring sound source signal designated by the code information, open a communication path, and transmit it to the called exchange station. Customized advertising system using a coloring service. The method of claim 17 or 18, wherein the destination exchange station, Using the coloring service, characterized in that for providing the calling terminal with the advertising sound source message retrieved and delivered from the advertising sound source server to provide the coloring sound source signal searched and transmitted from the coloring sound source server to the calling terminal. Customized advertising system. The calling exchange station, if there is a call connection request from the calling terminal, checking the location of the called terminal by searching the HLR, requesting the call connection to the called exchange station, and the called exchange station calls the called terminal with the generated ring signal; An advertisement process of checking, by the destination exchange station, whether or not to receive an advertisement from an originating terminal, searching for a designated advertisement sound source message and providing the same to the calling terminal, and notifying an advertisement sound source server of the result of the provision; A coloring process of searching for a designated coloring sound source and providing it to the calling terminal when the called terminal determines that the called terminal uses a coloring service; Operation method of a customized advertising system using a coloring service comprising a. The method of claim 22, A communication process of connecting a call path between the calling terminal and the called terminal so that the communication proceeds when the hook-off signal provided from the called terminal is detected by the called exchange station; Operation method of a customized advertising system using a coloring service further comprises. The method of claim 22 or 23, wherein the calling process, Designating a called terminal by the calling terminal, and requesting a call connection to the calling switching station; Controlling the HLR by the calling exchange and confirming the location of the called terminal; The originating exchange station connecting with the called exchange station controlling the called terminal whose location is confirmed and requesting a call connection with the called terminal; Generating a ringing signal by the called exchange station and transmitting the ringing signal to a called terminal; Operation method of a customized advertising system using a coloring service, characterized in that it is included. The method of claim 22 or 23, wherein the advertising process, Confirming whether the originating terminal has approved the reception of the advertisement sound source message and the registered age range by querying the HLR by the destination exchange station; Requesting to provide an advertisement sound source message to the calling terminal by controlling the advertisement sound source server by the called exchange station; The advertisement sound source server checking the code information of the advertisement sound source message to be provided to the calling terminal by querying the sound source providing control server; Retrieving, by the advertisement source server, an advertisement sound source message designated by the identified code information, and delivering the message to the destination exchange station; The destination exchange station, forwarding the received advertisement sound source message to the calling exchange station and providing the same to the calling terminal; The calling exchange station providing a confirmation signal of the result of the advertisement sound source message provided to the calling terminal to the called switching station; Notifying an advertisement sound source server of an advertisement sound source message transmission result by the called exchange station; Operation method of a customized advertising system using a coloring service, characterized in that it is included. The method of claim 25, The advertisement sound source server, accumulating and managing a predetermined mileage according to a result of providing an advertisement sound source message notified by the destination exchange station; Operation method of a customized advertising system using a coloring service, characterized in that it further comprises. The method of claim 22 or 23, wherein the coloring process, Confirming whether the called terminal uses a coloring service by querying the HLR by the called exchange station; Requesting the calling terminal to provide a coloring sound source signal designated to a coloring sound source server when the called terminal uses the coloring service; The coloring sound source server checking the code information of the coloring sound source signal designated by the called terminal by querying the sound source providing control server; Retrieving, by the coloring sound source server, a coloring sound source signal designated by the identified code information to a destination exchange station; The called exchange station, forwarding the received coloring sound source signal back to the calling exchange station to provide it to a calling terminal; Operation method of a customized advertising system using a coloring service comprising a. The method of claim 25 or 27, The destination exchange station connects a call path and transmits the advertisement sound source message and the coloring sound source signal to a calling exchange station.

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