JP2006079524A - Broadcasting system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a broadcasting system that integrally and efficiently operates a global store district and a global broadcasting station. <P>SOLUTION: The global broadcasting station organizes a plurality of stores to form a global store district. The global broadcasting station has a plurality of local broadcasting stations. The global broadcasting station uses the plurality of local broadcasting stations to provide global broadcast representing interests of the global store district. Each local broadcasting station provides local broadcast representing interests of a store or store group near each broadcasting station. The costs of the local broadcast are collected from the nearby store or store group. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a broadcasting system that performs broadcasting including advertisements mainly for owners of portable AV devices.

  Conventional methods for advertising each store using wireless broadcasting include, for example, television and radio.

  Since the television and radio broadcasts are intended for viewing at home, they are broadcast over a fairly wide range. The television and radio companies are organized nationwide and are grouped around key stations in Tokyo and Osaka. However, the management base is usually different.

  FIG. 10 is a diagram showing the relationship between a broadcasting station network centered on a conventional key station (wide area broadcasting station) and an advertiser who places an advertisement.

  The key station 101 has a plurality of local broadcasting stations (local broadcasting stations) 102 under its control, provides programs and advertisements, and may have a capital alliance. However, the management bases of both are different as described above. In addition, both have their own broadcasting facilities, each performing their own broadcasting (wide area broadcasting and local broadcasting). In addition, the advertising broadcast price from the advertisers (stores, etc.) 103, 104 is usually collected separately. There is no special relationship between the advertisers (stores, etc.) 103 and 104.

  FIG. 11 shows a configuration example of the broadcasting station network side which is a transmission side.

  111 and 112 are advertisers' stores, etc., or their agents input their own advertisement contents into the database 114 existing in the wide area broadcasting station 116 by means of advertisement information input means, and the advertisement contents are appropriately determined. Broadcasting as wide-area broadcasting or local broadcasting is performed by the transmitters 115 and 117. The transmitter 117 that performs the local broadcasting is present in the local broadcasting station.

  At the same time, television and radio broadcasting using cable (cable) and artificial satellites have been flourishing.

  Since these can transmit a larger amount of data than conventional broadcasts, they can be easily multi-channeled and can provide a variety of programs.

  In addition, since the target area of the cable broadcasting is smaller, the cost required for the advertisement is small. In addition, because it is more closely related to the region, it is also possible to place more detailed advertisements.

  In addition, with the development of IT technology and ubiquitous computing, local map information, stores, and advertising information can now be obtained in portable information devices (mobile information devices) represented by mobile phones, such as patents. Document 1 exists.

  The usage fee for the map information or the like is usually paid by the user of the mobile phone to the business operator. In addition, the advertisement is usually paid to the business by the advertiser.

  Among the portable mobile information devices and wearable devices that can be worn, it is particularly important to realize the AV function.

  Among them is a format called HMD. They have a virtual display surface in front of both eyes, and display an image using, for example, a liquid crystal display device, and project the display image onto the virtual display surface using an optical system. The HMD is sealed so that stray light does not enter from the outside in order to improve the saturation of the displayed color. These are disclosed in Patent Document 2, for example.

  In recent years, a transmissive or transflective glass (glasses) type display device is being developed, unlike the conventional sealed type. That is, a transparent or translucent material is placed in front of both eyes like glasses, and a relatively small image is projected thereon. This is different from the above-mentioned sealed type HMD, and it is rather a real image that spreads in front of the eyes, mainly in both eyes. The display of the relatively small image is rather secondary. It is. These are disclosed in Patent Document 3, for example.

  By combining this type with wireless means, information can be displayed on the glass anywhere in the current ubiquitous computing and network society, and is therefore regarded as a favorite of the mobile and wearable devices.

  A configuration example in which the HMD and the glass type can be switched is also disclosed in Patent Document 3, for example.

  In addition, there is an example in which an imaging camera is attached to the HMD so that the real environment and the outside world of the HMD wearer can be imaged. In addition, there is an example in which audio is also mounted on the HMD to make an AV device.

  When a real image and a virtual image are simultaneously displayed on the HMD or the glass type display device, it becomes a well-known MR (mixed reality) image. In order to efficiently form the virtual real mixed image and the MR image, various sensors for detecting the posture of the HMD or the like are necessary.

  Further, it is disclosed in an advertisement by a virtual town, a virtual mall, or a virtual shop existing in a virtual space such as the Internet instead of an actual store, for example, Patent Document 4.

Further, customer guidance and guidance methods that are important when purchasing products and enjoying services are disclosed in, for example, Patent Document 5 using a mobile terminal device and Patent Document 6 using an IC card.
JP 2002-123453 A JP-A-6-78248 JP-T 9-503594 JP 2002-51026 A JP 2002-123640 A JP 2002-32508 A

However, the above-mentioned broadcasting stations, stores, and shopping streets have the following problems.
1) The relationship between the shopping street and the broadcasting station that broadcasts the advertisement is unclear. 2) Advertising broadcasts generally spread over a wide area, so the advertising costs increase. 3) Advertising broadcasting is uniform and inefficient. 4) Special hardware is required for receiving advertisements and guiding customers 5) Correspondence between advertisement broadcasting and customer guidance is ambiguous 6) The advertising cost of the broadcasting station and the fee paid by the advertiser of the advertisement Responses are unclear. 7) Broadcasting station management is risky and opaque. In general, the store districts where the stores gather are adjacent to each other. .

  Each chain store is an organization that is wide enough to be deployed nationwide, but generally has a single industry. However, the latter is a more suitable organization for placing wide-area advertisements.

  Since the advertisement is performed unidirectionally using radio or television, the scale of the advertisement may be too large for one store to use. The cost is not ridiculous.

  Also, the local stations, urban areas, and cable broadcasting in the downtown area, cable TV, etc., which are close to the above-mentioned areas, are still inexperienced and inadequate in terms of program content and advertisement content compared to the former radio and television.

  Further, since the advertisement broadcast is unidirectional and uniform, such as the broadcast of a commercial film, it is irrelevant to the trend of the prosecutors of the advertisement and is generally not very efficient.

  In order to receive the advertisement broadcast, a radio, a television, a portable information device, and an IC card are required. The radio is quite popular, but the television is not yet popular enough to be always carried. In addition, the portable information devices are in the process of spreading except for mobile phones.

  Even if the recipient of the advertisement broadcast is interested in the advertisement, the correspondence between the content of the advertisement and the customer guidance is unclear and unfriendly. I haven't been able to guide you properly.

  Even now, as described above, there is a service that displays a map (two-dimensional map) of the store that has put the advertisement on the mobile phone or PDA, but the page needs to be switched. Is not user friendly and lacks accessibility, so it is not necessarily a friendly and appropriate guide method for the recipient of the advertisement.

  In addition to the radio and television key stations, the operation of the local stations and cable TV is quite hard and risky because of its small scale.

  Of course, if the store paying the advertising fee is not satisfactory in its cost-effectiveness ratio, it will naturally be dissatisfied with the payment. However, the cost of advertising broadcasts is usually in a format that does not take into account the actual situation on the store side (for example, a flat rate system), and there is no correspondence between the advertising costs of the broadcasting station and the advertising payment fees. It is clear.

  In general, it is desirable that only those who need the broadcasting station that broadcasts the advertisement survive. Therefore, the operation of the broadcasting station requires transparency of the survival of the right person. Further, in order to facilitate the survival, it is necessary to make the operation of the broadcasting station inexpensive.

  The present invention has been made paying attention to the above-described problems, and an object of the present invention is to provide a broadcasting system that performs an integrated and efficient operation of a wide area shopping street and a wide area broadcasting station.

  In order to solve the above-described problems, the broadcasting system of the present invention is a wide-area broadcasting station that forms a wide-area shopping street by organizing a plurality of stores, and the wide-area broadcasting station has a plurality of local broadcasting stations. The wide area broadcast station performs wide area broadcasts representing the interests of the wide area store streets using the plurality of local broadcast stations, and each of the local broadcast stations has an interest in the store or group of stores near each broadcast station. The local broadcasting is represented, and the cost of the local broadcasting is collected from the nearby store or group of stores.

  ADVANTAGE OF THE INVENTION According to this invention, formation of the shopping street which broadcasts including an advertisement for the owner of a portable AV apparatus, and broadcasting of a broadcasting station are made easy.

  The best mode for carrying out the present invention will be described below based on examples.

(First Example)
FIG. 1 shows the relationship between a wide area broadcasting station and a wide area shopping street, which is the first embodiment of the present invention.

  The wide area broadcast station 11 organizes a plurality of stores 14 in the vicinity of itself to form a wide area store street 13. It is a premise that the wide area broadcast broadcasted by the wide area broadcast station 11 reaches each of the plurality of stores 14 forming the wide area store street 13.

  The wide area broadcasting station 11 has a plurality of local broadcasting stations 12. Both management bodies are the same. The wide area broadcast station 11 performs the wide area broadcast on the wide area shopping street 13 using the entire plurality of local broadcast stations 12.

  Fee collection for advertisements included in the wide-area broadcasting is performed from the wide-area shopping street 13.

In addition, the wide-area broadcast station 11 is connected to each store (group) 14 arranged in the vicinity of each local broadcast station 12.
Local broadcasting specific to the store (group) 14 is performed.

  The advertisement fee included in the local broadcast unique to each store (group) 14 is paid to each local broadcast station 12.

  However, since the local broadcasting station 12 is the same management base as the wide-area broadcasting station 11, it is merely a distinction in data aggregation.

  According to the present embodiment, by using the wide-area wide-area broadcast and the local local-area broadcast, the optimum broadcast content and advertisement for both the wide-area store street 13 and each store (group) 14 constituting the same are displayed. Can be provided.

  Further, since the advertisement broadcast is performed on a small scale mainly by the local broadcast station 12 in the vicinity of each store (group) 14, the broadcast and advertisement of the local broadcast can be performed easily and inexpensively.

  In addition, if the advertisement content of any of the local broadcasting stations 12 is inferior, the effect of the advertisement will not increase, and sales of stores will decrease, and the number of stores (group) that will pay for the advertisement will decrease. The existence of the local broadcasting station 12 is in danger. As a result, the wide-area broadcast station 11 will review the broadcast and advertisement contents of the corresponding local broadcast station 12, so that a healthy relationship between the broadcast stations 11 and 12 and each store (group) 14 is maintained. Is done. The relationship between the wide area broadcasting station 11 and the wide area shopping street 13 is the same.

  Further, each store (group) 14 does not have to be geographically close as in a normal shopping street, and may be an area where the wide area broadcast is received, and can form a discrete shopping street. It is.

  As a result, the same brand (wide area shopping street) can be operated not only in the conventional chain stores but also in different geographically dissimilar industries.

  In the present embodiment, the wide area shopping street 13 is organized by the wide area broadcasting station 11, but this may be reversed. That is, this is a case where the wide-area broadcasting station 11 is established and operated by a pre-existing store district. However, in this case, it is assumed that the wide-area broadcasting station 11 does not broadcast competing advertisements other than the store district. It is not preferable for the broadcast station to simultaneously place advertisements of a plurality of competing companies such as general radio and television because the efficiency of the advertisement is significantly reduced.

  In the present invention, there is a correct 1: 1 relationship between the broadcasting station and the shopping street. Therefore, both coexistence and mutual prosperity can be expected.

  For the same reason, it is naturally possible that a third party organizes and operates both the broadcasting station and the shopping street.

(Second embodiment)
A broadcasting method using a portable AV device, which is a second embodiment of the present invention, is shown in FIGS.

  The configuration of a wide area broadcasting station and a wide area shopping street that performs wide area broadcasting and advertisement broadcasting using the same is the same as that shown in FIG.

  FIG. 3 shows the configuration of the broadcasting station that is the transmitting side. As described above, the wide-area store street 31 and each store (group) 32 that are customers of the wide-area broadcast station 36 each independently advertise both advertisements. Ask the station 36.

  The content of the advertisement is input to a DB (database) 34 by the advertisement information input means 33.

  The advertisement information input in the DB 34 is broadcasted sequentially using a transmitter 37 which is a local broadcasting station in accordance with a broadcast time schedule. Data communication between the wide area broadcast station 36 and the local broadcast station (transmitter) 37 is performed using an Internet line.

  The broadcast format, for example, communication format, number of pixels, resolution, number of colors, number of characters, etc., is assumed for the portable AV device on the receiving side.

  In the present embodiment, the transmitter 37 is composed of a mobile radio station that does not require a radio license, is inexpensive, and has a weak radio field intensity.

  Each transmitter 37 broadcasts wide-area broadcasts and local broadcasts in multiple channels (in this case, 2 channels). The local broadcasting station 37 performs local broadcasting unique to each station (local broadcasting A, B, C).

  Since the radio waves used for the broadcast are weak, the radio waves only reach the vicinity of the local broadcasting station 37 that is the transmission source, and even if the number of channels is small, the broadcasts do not interfere with each other. The local broadcast mainly broadcasts advertisements of the store (group) 32 in the vicinity of the local broadcast station 37.

  The fee required for the advertisement is collected in the same manner as in the first embodiment.

  FIG. 2 shows an external view of a portable AV device, HMD (head mounted display) which is the receiving side of the present embodiment.

  21 is a main body, 22 is a vine, 23 is a housing for storing an electric circuit, 24 is an imaging camera, 25 is a stereo microphone, 26 is two LCDs, and 27 is a front projection image from the LCD. An optical system 28 is an earphone. The HMD of the present embodiment is the above-described transflective HMD so that both a real image in front of the eyes and a display image by the LCD 26 and the optical system 27 can be seen.

  FIG. 4 shows a schematic block diagram of the electric circuit 48 of the HMD.

  From the wide area broadcast and the local broadcast received by the receiver 41, the broadcast information extraction circuit 42 extracts only single channel broadcast information (either wide area broadcast or local broadcast).

  The channel is switched by a switch attached to the circuit 42 (not shown).

  The broadcast information is separated into display information and reproduction information by a display information creation circuit 43 and a reproduction information creation circuit 44, respectively, and an LCD 45 (corresponding to 26 in FIG. 2) and an earphone 46 (FIG. 2) as a display device. 2 corresponding to 28).

  With the above configuration, each broadcast broadcast from the local broadcast station 37 is received by the HMD that is the portable AV device.

  FIG. 8 shows an example of the advertisement reception. Reference numeral 81 denotes a display surface of the LCD 26, in which an actual image 82 and advertisements 83 and 84 sent by the local broadcast are MR displayed.

  According to the present embodiment, the broadcast from the wide-area broadcasting station can be received by the HMD which is a portable AV device. Thereby, the HMD wearer can be converted into a customer or guided to a store by the broadcasting.

  In this embodiment, the distance that the radio wave from the mobile radio station reaches and the distance that guides the customer to the advertiser's store or the like mainly on foot are appropriate, and the cost-effectiveness of the advertisement by broadcasting The ratio is optimized.

  According to the present embodiment, it is possible to change a local advertisement that has conventionally used a leaflet of a newspaper to a more active and inexpensive one.

  Further, the number of local broadcasting stations in the present embodiment is not limited to three and is arbitrary. In addition, distribution of broadcast information from the wide-area broadcast station to the local broadcast station is not limited to the Internet, and may be a known wired telephone, wireless communication, or the like.

  The format of the portable AV device is not limited to the transflective HMD, and is arbitrary. For example, it may be a sealed HMD as shown in FIG.

  Reference numeral 99 denotes an imaging camera, which corresponds to 24 shown in FIG. Reference numeral 101 denotes a stereo microphone, which similarly corresponds to 25 in FIG. Reference numeral 100 denotes an image processing circuit that processes the video from the camera 99, and outputs an output to the display information creation circuit 93 to obtain a display image on the LCD 95.

  Reference numeral 102 denotes an audio processing circuit that processes audio from the microphone 101, and outputs an output to the reproduction information creation circuit 94 to obtain reproduced audio from the earphone 95.

  Also with this configuration, the MR image and sound as shown in FIG. 8 can be obtained in the same manner as the above-described transflective HMD.

(Third embodiment)
FIG. 5 shows the configuration of a wide area broadcasting station which is the third embodiment of the present invention.

  In this embodiment, there are a local broadcasting station 57 dedicated to wide area broadcasting and a local broadcasting station 57 dedicated to local broadcasting.

  Since the wide area broadcast may be delivered to the entire wide area shopping street 51, it is not always necessary to broadcast using all the local broadcast stations 57 included in the wide area broadcast station.

  Similarly, it is of course possible to increase the number of local broadcasting stations 57 that exclusively perform the local broadcasting (corresponding to the local broadcasting C) in an area where the number of stores and the types of advertisements are large.

  According to the present embodiment, the wide area broadcasting and the local broadcasting can be performed economically and finely.

  It is also possible to change the contents of the local broadcast according to the position of the broadcast recipient.

  That is, even in an advertisement by the same advertiser, the content of the advertisement can be changed according to the position of the recipient. As a result, a variety of advertisements can be made.

(Fourth embodiment)
FIG. 6 shows the configuration of a wide area broadcasting station which is the fourth embodiment of the present invention.

  54 is a database for storing broadcast information including advertisements, including map information 68 in the vicinity of the wide-area store district 61, store information 69 of each store (group) 62 constituting the store district 61, and The financial information 70 of the wide area broadcasting station 66 is stored.

  Since the map information 68 can inform the receiver of the broadcast of the location of the store (group) 62, it is possible to guide the receiver to the store (group) 62.

  The store information 69 includes product contents, store decorations, advertisement contents, and the like.

  It is also possible to improve the receiver's impression by inserting it into the broadcast as appropriate.

  The financial information 70 is money accounting information of the wide area broadcasting station, and corresponds to publicly known e-commerce. Thereby, the management of the advertising revenue from the wide-area store district 61 and each store (group) 62 becomes easy.

  It is also possible to determine the advertising fee paid by each store (group) 62 based on the number of receivers who are owners of the portable AV device guided to each store (group) 62. is there.

  When the portable AV device is clearly seen from the outside like an HMD, for example, a monitoring camera is provided at the entrance of each store (group) 62, and the number of visitors to the store (group) 62 is calculated. I can know.

  Similarly, it is possible to determine the advertisement fee to be paid based on the number of purchasers in the store (group) 62.

  According to the present embodiment, efficient broadcasting and advertisement are possible, and charge collection is rationalized and simplified, which is very useful for both wide area broadcasting stations and wide area shopping streets.

(Fifth embodiment)
FIG. 7 shows a method for collecting a broadcast charge from a receiver using a portable AV device according to the fifth embodiment of the present invention.

  Reference numeral 71 denotes a wide-area broadcasting station, which has the configuration of the broadcasting station shown in FIG. Reference numeral 73 denotes a part of each wide-area store district, and 72 denotes each store (group) that forms the store district. As described above, the broadcasting station 71 provides wide area broadcasting to the store district.

  Among them, influential broadcast contents useful for attracting customers in the store district are included. The contents are, for example, television and movie images, music broadcasts, and the like.

  The wide-area broadcast including the content can be received by the portable AV device as described above, and can be viewed if, for example, the owner 74 of the portable AV device enters the wide-area broadcast (corresponding to 73). It becomes.

  In the present embodiment, a gate that is not a psychological burden is provided at the boundary between the wide area shopping street and the outside thereof, and the broadcast fee including the content is collected by the owner 74 passing through the gate. Done.

  The fee collection is performed using a known e-commerce function provided in the portable AV device and the financial information 70 shown in FIG.

  According to the present embodiment, the broadcasting fee can be collected not only from the store district and each store (group), but also from the owner who is the receiver of the broadcast. Further stable.

  The fee collection is not limited to entering, but may be performed at the time of entry. Further, if the channel being viewed by the portable AV device can be known by some method, the broadcast fee can be charged only to the receiver who is viewing the wide area broadcast including the content on the channel.

  The fee collection is not limited to money, but may be virtual money, points, coupons, or the like. The owner can be efficiently attracted to customers by keeping the broadcasting fee low.

It is a figure which shows the relationship between the wide area broadcasting station of the Example of this invention, and a wide area shopping street. It is a figure which shows the external view of portable AV apparatus and HMD (head mounted display) which are the receiving side of 2nd Example of this invention. It is a figure which shows the structure by the side of the broadcasting station which is a transmission side of the 2nd Example of this invention. It is a schematic block diagram of the electric circuit 48 of HMD of the 2nd Example of this invention. It is a figure which shows the structure of the wide area broadcasting station which is the 3rd Example of this invention. It is a figure which shows the structure of the wide-area broadcasting station which is 4th Example of this invention. It is a figure which shows the collection method of the broadcast charge from the receiver which is 5th Example of this invention using the portable AV apparatus. It is a figure which shows the example of advertisement reception of 2nd Example of this invention. It is a figure which shows another Example of a portable AV apparatus. It is the figure showing the relationship between the broadcasting station network centering on the conventional key station (wide area broadcasting station) and the advertiser who places an advertisement. It is a figure which shows the structural example by the side of a broadcasting station network.

Explanation of symbols

11 Wide-area broadcasting station 12 Local broadcasting station 13 Wide-area shopping street 14 Stores (group)
21 Reception Body 22 Vine 23 Case 24 Imaging Camera 25 Stereo Microphone 26 LCD
27 Optical system 28 Earphone 36 Wide-area broadcasting station 31 Wide-area store district 32 Store (group)
34 Database (DB)
37 Transmitter (Local broadcasting station)
41 Receiver 42 Broadcast Information Extraction Circuit 43 Display Information Creation Circuit 44 Playback Information Creation Circuit 45 LCD
46 Earphone 47 Receiver

Claims (10)

  In a wide area broadcasting station that organizes a plurality of stores to form a wide area shopping street, the wide area broadcasting station has a plurality of local broadcasting stations, and the wide area broadcasting station performs wide area broadcasting that represents the interests of the wide area shopping street. The plurality of local broadcasting stations are used, and each of the local broadcasting stations performs a local broadcasting representing the interest of the store or the store group in the vicinity of each broadcasting station, and the cost of the local broadcasting is calculated in the vicinity. Broadcasting system characterized by collecting from other stores or groups of stores.   2. The broadcasting system according to claim 1, wherein the wide area broadcasting station and the local broadcasting station are financially the same organization.   The broadcasting system according to claim 1, wherein map information of the wide-area store street, information on each store, and the financial information are included in a database.   2. The broadcasting system according to claim 1, wherein the local broadcasting station is a mobile radio station that does not require a radio license.   2. The broadcast system according to claim 1, wherein the broadcast is configured on the assumption that the broadcast is received by a portable AV device.   2. The broadcasting system according to claim 1, wherein the portable AV device is an HMD (head mounted display).   In Claim 1, the said wide area broadcast is delivered from the said wide area broadcast station to each said local broadcast station by the method different from the local broadcast which the said local broadcast station broadcasts to a nearby store or store group. A featured broadcast system.   8. The broadcast system according to claim 7, wherein the broadcast is distributed via the Internet.   2. The broadcast system according to claim 1, wherein the local broadcast includes an advertisement broadcast of the nearby store or group of stores.   4. The map information according to claim 3, wherein the map information includes guidance information to each store that is broadcast locally by the local broadcasting station and that is the owner of the portable AV device in the vicinity of the local broadcasting station. Broadcasting system.