JP2005346548A - Advertising system, terminal, and terminal program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising system of high performance which is capable of obtaining wide recognition of an advertisement and advertising points of significance in the advertisement precisely. <P>SOLUTION: The advertising system comprises: a server device which arranges an advertisement display area for displaying advertisements on an advertising page, distributes a plurality of advertising page link parts for displaying advertising pages different from the advertising page, and has a specified layer structure so that a specific position relation with respect to the advertisement display area exists; and a terminal which is communicatively connected to the server device and can display the advertising page and a specified page according to the specified layer structure. The terminal is provided with a selection instruction receiving means for selecting an advertising page link part from among a plurality of the advertising pages link parts and an advertising page link part revealing means for revealing the advertising page link part selected by a selection instruction received by the selection instruction receiving means. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertisement system, a terminal device, and a terminal device program that can effectively distribute advertisements to users.

With the recent development of computers and communication infrastructures, advertisement systems that distribute advertisements to users using a communication network such as the Internet have been provided. As a specific example of this kind of advertising system, users can play a game, and provide users with products determined based on the execution results of the game so that a high advertising effect can be obtained. The thing is known (for example, refer patent document 1).
JP 2003-345935 A (pages 2 to 4, FIGS. 1 and 2)

  However, in the conventional technology, a trigger (for example, image information indicating a coin for starting a game) that can activate a game for a prize is provided on an advertisement page (advertising site), and the trigger is pushed down. Although it is configured to be able to jump to a game page, the trigger is not directly or indirectly related to the advertisement. Therefore, it has the subject that it cannot make it effective to make a user recognize an advertisement.

  The present invention has been made paying attention to such a problem, and the main purpose is to obtain a high level of recognition of the advertisement and to be able to accurately appeal a particularly important point in the advertisement. The purpose is to provide a high-performance advertising system.

  That is, the advertisement system of the present invention arranges an advertisement display area for displaying an advertisement on one advertisement page, and has one advertisement page and a predetermined positional relationship with the advertisement display area. A plurality of advertisement page link portions for displaying different other advertisement pages are provided, and a predetermined page link portion for displaying a predetermined page on at least one or more advertisement pages of one and other advertisement pages. By arranging the advertisement page link unit and the predetermined page link unit, the advertisement page and the server device storing the predetermined page having a predetermined hierarchical structure are connected to the server device so as to communicate with each other. A terminal device capable of displaying the advertisement page and the predetermined page according to the predetermined hierarchical structure. The terminal device includes a page display unit that displays the advertisement display area and the advertisement page link unit, and one of a plurality of advertisement page link units displayed by the page display unit. A selection command receiving unit that receives a command for selecting an advertisement page link unit; and an advertisement page link unit revealing unit that displays the advertisement page link unit selected by the selection command received by the selection command receiving unit. It is characterized by.

  If this is the case, when the advertisement page link part or the predetermined page link part (hereinafter collectively referred to as a link part) is selected and displayed, the link part is used to display an advertisement. Since it is configured to have a predetermined positional relationship (for example, a close positional relationship) with respect to the advertisement display area, the user sees the advertisement more deeply, and therefore the recognition degree of the advertisement is higher. can do.

  That is, it is possible to provide a high-performance advertising system that can obtain a high degree of recognition of an advertisement and can accurately appeal a particularly important point in the advertisement.

  In addition, when the advertisement page link portion revealing means reveals a plurality of advertisement page link portions sequentially in accordance with the selection command received by the selection command accepting means, the advertisement page link portion that has been revealed and the subsequent reveal If the predetermined positional relationship is configured such that a straight line connecting the displayed advertisement page link portion has a positional relationship that intersects at least the advertisement display area displayed by the page display means, the user's line of sight is Since it always passes through the advertisement display area, it is possible to reliably prevent an advertisement from being overlooked.

  Further, if the terminal device is a mobile communication terminal such as a mobile phone or a PHS, it is possible to promote the use at any place and increase the awareness of the advertisement. In addition, the functions of the terminal device can be easily incorporated into such mobile phones, so that it can be easily put into practical use, and the cost of the entire system can be reduced.

  If the predetermined hierarchical structure is a multi-tree structure, the predetermined hierarchical structure can be constructed very easily. Here, the multi-tree structure is defined as a non-terminal point having a predetermined number of nodes in a hierarchical tree structure composed of a plurality of nodes and branches.

  Then, all advertisement pages or predetermined pages that make up the leaf in the tree structure without having a page in the lower hierarchy are positioned in the hierarchy of equal depth from the top page that is positioned in the highest hierarchy and forms the root in the tree structure. In this way, it is easy to use a predetermined hierarchical structure.

  In addition, in order to provide an advertisement that can deepen understanding and give an effective impression to users, as the user proceeds to the lower level, the advertisement on the ad page becomes higher than the higher level. It is desirable that the contents are structured in detail. Here, in the present invention, “the advertisement content of the advertisement page becomes more detailed than the upper hierarchy as it goes to the lower hierarchy”, the advertisement page of the lower hierarchy has a larger amount of description than the advertisement page of the upper hierarchy. And those in which the lower-level advertisement page is newer and more specific than the upper-level advertisement page.

  Further, in order to display advertisements provided by a plurality of advertisers and to encourage further use by users, the tree structure is positioned at the highest level to form the predetermined hierarchical structure. It is preferable that a portal page serving as an entrance to the top page constituting the route is provided, and a plurality of advertisements provided by a plurality of advertisers are displayed on the portal page.

  In order to effectively stimulate the user's willingness to participate with the prize and effectively promote the use of the system, it is confirmed that the predetermined page has been won by the prize provided by the advertiser of the advertisement. The winning page shown is desirable.

  And a winning number management means for managing the winning number of the prizes, and the remaining winning number managed by the winning number management means and provided to the user is displayed on the advertisement page. Therefore, the use of the system can be promoted more effectively.

  By the way, if the hierarchical structure specifying means for specifying the predetermined hierarchical structure is provided, the user can specifically know the position of the predetermined page, so that the fairness and accuracy of the system can be easily obtained. The system can be understood, and the reliability and fairness of the system can be maintained while protecting the privacy of the user without disclosing the user who has accessed the predetermined page. Furthermore, it is possible to increase the participation rate in the system by raising expectations for access to a predetermined page.

  A predetermined page access management means for managing whether or not the predetermined page has been accessed; and when the predetermined page access management means determines that the predetermined page has been accessed, the predetermined page is accessed again. By providing a predetermined page access prohibition means for prohibiting the access to the page, it is possible to effectively prevent the user from accessing the predetermined page once accessed and to prevent the user from performing a useless operation. A system can be provided.

  Furthermore, if the residence time measuring means for measuring the display time during which the advertisement page is displayed as the residence time is provided, the exposure time of the advertisement can be known from the residence time. You can know.

  In addition, a keyword receiving unit that receives a keyword and a keyword determining unit that determines whether or not the keyword is correct, the keyword determining unit that the keyword received by the keyword receiving unit is correct When the determination is made, if the page display unit is configured to display another advertisement page or a predetermined page in place of the one advertisement page, if the keyword received by the keyword receiving means is not correct, Since the advertisement page and the predetermined page are not displayed, it is possible to provide a system capable of ensuring security by using the keyword.

  If the keyword is related to the advertisement, the keyword and the advertisement can be effectively associated with each other, so that an effective advertisement can be provided. If the keyword is an answer to the question related to the advertisement, the effect becomes remarkable.

  In addition, a start time for enabling display of the advertisement page and the predetermined page is determined, and includes a start remaining time specifying means for clearly indicating a remaining time up to the start time as a remaining start time. If so, the user can know the start time specifically, so that the time can be used effectively. In addition, when providing a plurality of advertisements, the system load can be distributed by shifting the start times of the advertisements.

  In addition, the predetermined hierarchical structure includes a non-predetermined page indicating that the predetermined page is not the predetermined page in the same hierarchy as the predetermined page, and the advertisement page is included in the predetermined non-predetermined page together with the predetermined page link unit. A non-predetermined page link unit for displaying a page is provided so as to have a predetermined positional relationship with respect to the advertisement display area, and the page display means further displays the non-predetermined page. Furthermore, if the selection command receiving means can receive a command for selecting the non-predetermined page link portion displayed by the page display means, the system design can be simplified. Can be done.

  In addition, in order for a user who has accessed a non-predetermined page to be able to use the system again, the non-predetermined page includes a return unit that can return to the highest hierarchy in the predetermined hierarchical structure. It is desirable that

  By the way, as a desirable aspect of the terminal device constituting the advertising system of the present invention, the terminal device includes at least the page display means, the selection command receiving means, and the advertisement page link portion revealing means. Can be mentioned.

  As described above, according to the advertising system of the present invention, when the advertisement page link part or the predetermined page link part is selected and displayed, the advertisement page link part or the predetermined page link part is displayed as an advertisement. Since the user has a predetermined positional relationship (for example, a close positional relationship) with respect to the advertisement display area for the user to view the advertisement more deeply, the degree of recognition of the advertisement Can be made higher.

  That is, it is possible to provide a high-performance advertising system that can obtain a high degree of recognition of an advertisement and can accurately appeal a particularly important point in the advertisement.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

  As shown in FIG. 1, the advertising system A according to an embodiment of the present invention includes a server device P1 that stores an advertisement of an advertiser, and a user uses and downloads and displays an advertisement appropriately from the server device P1. And the server apparatus P1 and the terminal apparatus P2 are connected to a communication line network such as the Internet INET so that the server apparatus P1 and the terminal apparatus P2 can communicate with each other. It is something to be made. In the present embodiment, the advertisement displayed on the terminal device P2 is not limited to still image data such as digitally processed JPEG or GIF, but may be moving image data.

  Hereinafter, before specifically describing the server device P1 and the terminal device P2, a portal page (FIG. 2), an advertisement page (including a top page) (FIGS. 3 to 6) handled in the present embodiment, A keyword acceptance screen (FIG. 7), a winning page (FIG. 8) as a predetermined page, and a lost page (FIG. 9) as a non-predetermined page will be described.

  For convenience of explanation, the description is divided into the display mode of each page and the overall structure showing the link relationship between the pages.

  First, the display mode of each page will be described.

  In the portal page, as shown in FIG. 2, a plurality of advertisements a (A company advertisement to I company advertisement) respectively provided by a plurality of advertisers (company A to company I), premium information b related to the advertisement, The start time c and the like are displayed. In the present embodiment, the advertisement a and the premium information b are displayed in a state of being grouped for each start time c, but the display mode is not limited to this. In addition, the display content can be changed as appropriate, such as displaying the remaining time until the start time.

  In this portal page, after operating the movement button described later to make the advertisement and the premium information highlighted (see FIG. 2, for convenience of explanation, the inverted state is indicated by shading). For example, when a selection button to be described later is pressed, a top page to be described later is displayed. In addition, it does not prevent that a movement button and a selection button are one button.

  As shown in FIG. 3, on the top page, advertisements of each company and premium information are displayed in two stages in an advertisement display area W1, and an advertisement page link is displayed on the right side of each advertisement display area W1. The part Dx is displayed. The prize information includes a prize name k0, an initial prize prize number k1 (the number of prizes) and a current prize prize number k2 (the remaining number of prizes), but is not limited thereto. Further, the explanation of the rule is displayed on the lower side of the top page, but the display location, the size of characters, and the like are not limited thereto.

  Further, on the top page, after the advertisement page link portion Dx that has been selected by the operation of the movement button is displayed in reverse (for convenience of explanation, the inside of the advertisement page link portion Dx is painted black), for example, When an “OK” button Bx is selected and the selection button is pressed, an advertisement page (second level) described later is displayed.

  As shown in FIG. 4, the display mode of the advertisement page (second layer) is displayed in the advertisement display area W2 provided at the center of the screen as product photos, product descriptions, etc. as important points of the advertisement. Advertisement link page portions D1 to D10 are displayed on the right and left sides of the display area W2. In addition, in this embodiment, the prize name and the winning probability are displayed above the advertisement display area W2, and the position of the page is displayed below the advertisement display area W2. The display contents and display items are not limited to this.

  The advertisement page link parts D1 to D10 are displayed in reverse when they are being selected by operating the movement buttons. And when this advertisement page link part D1-D10 receives operation by a movement button, it is made to reversely display in order of advertisement page link part D1, D2, .... Further, the advertisement page link parts D1, D3, D5, D7, and D9 are displayed on the left side of the advertisement display area W2, while the advertisement page link parts D2, D4, D6, D8, and D10 are displayed on the right side of the advertisement display area W2. To be displayed. Therefore, when the advertisement page link portion is displayed in the ascending order (or descending order) of D1, D2,..., The line of sight of the user viewing the advertisement page (second hierarchy) (for example, indicated by the imaginary line LA) .) Crosses the advertisement display area W2.

  Although the display mode of the advertisement page (third layer, fourth layer) is shown in FIGS. 5 and 6, respectively, the description is omitted because it is the same as the display mode of the advertisement page (second layer).

  Although not shown in the advertisement page (fourth hierarchy), a winning page to be described later is displayed at one of the positions corresponding to the advertisement page link portions D1 to D10 according to a predetermined hierarchical structure to be described later. The winning page link portion that is a predetermined page link portion for displaying can be displayed, and the lost page link portion that is a non-predetermined page link portion is displayed at other positions.

  As shown in FIG. 7, the keyword reception screen includes a keyword problem KW1 and a keyword input unit KW2 for receiving keyword input on the upper side, the center, and the lower side in the advertisement display area W3 provided at the center of the screen. , And a keyword determination unit KW3 (“go to next screen” button) that functions as a trigger for transmitting the keyword received by the keyword input unit KW2 to the outside.

  As shown in FIG. 8, a winning message MA1 indicating that the prize has been won, an appearance MA2 of the prize, and the fact that the winning page has been reached are externally displayed on the winning page, as shown in FIG. A premium acquisition button MA3 that functions as a trigger for notification is displayed.

  As shown in FIG. 9, the lost page includes a lost message indicating that the player has been lost, a button B1 as a link for returning to the top page, and a button for prompting another challenge, in a window W5 provided at the center of the screen. B2, a button B3 for applying for a prize, a button B4 for displaying a prize provider's home page, and the like are displayed. In addition, on the upper side of the window frame W5, an initial prize number k1 (the number of prizes) and a current prize prize number k2 (the remaining number of prizes) are displayed. For example, when the selection button is operated, the button B1 is used to display the top page instead of the lost page, but may be configured to display the portal page instead of the top page.

  Next, the overall structure will be described.

  Among the portal page, advertisement page, winning page, and winning page, the advertising page other than the portal page, the winning page, and the winning page are the advertisement page link portions Dx and D1 to D10, the winning page link portion, and the winning page link portion. (Hereinafter, collectively referred to as a link class D), it is configured to have a predetermined hierarchical structure.

  More specifically, in the present embodiment, the predetermined hierarchical structure has a five-level multi-tree tree structure in which ten child nodes hang from the parent node in the broken line frame in FIG. I am doing so. In other words, the advertisement page link portion in the first layer advertisement displays the second layer advertisement, the advertisement page link portion in the two layer advertisement displays the three layer advertisement, and the advertisement page in the three layer advertisement. The link section displays a four-level advertisement, and the winning page link section and the winning page link section in the four-layer advertisement are configured to display a winning page and a winning page of the five layers, respectively.

  Here, it should be noted that either the winning page or the winning page is arranged in the fifth hierarchy which is the lowest hierarchy, and the winning page and the winning page are positioned in the first hierarchy which is the highest hierarchy and the tree. It is the point which is comprised so that it may become equal depth from the top page which comprises the route | root in a structure.

  In addition, in the present embodiment, as shown in FIG. 11, the advertisement on the advertisement page is configured to be more detailed than the upper hierarchy as it proceeds from the first hierarchy to the fourth hierarchy. Note that “the advertisement is detailed” includes a detailed content and a large number of characters.

  In the present embodiment, a portal page is provided as the 0th hierarchy in a hierarchy higher than the top page constituting the 1st hierarchy. Further, an advertisement page link portion for displaying the top page is displayed in the vicinity of the advertisement on the portal page.

  By the way, the link class D described above will be described in detail. The link class D has a rectangular shape in FIG. 4 and the like, but is limited to a circular shape or an icon-like shape. is not.

  In addition, the arrangement location of the link category D is not limited to the arrangement on both sides of the advertisement display area W2, but is arranged on the upper side and the lower side thereof, or on the upper side and the left side thereof. It is only necessary to have a predetermined positional relationship (positional relationship in which the line of sight goes to the advertisement) with respect to the advertisement display area W2, such as providing them in the vicinity of a certain point (product photograph or product description). . An operation for determining an important point may be performed by an operator who sets the link category D, but may be performed by the server apparatus P1 by an appropriate method.

  Hereinafter, the server device P1 and the terminal device P2 constituting the advertising system A will be specifically described.

  The server device P1 has a general server function. As shown in FIG. 12, the CPU 101, an internal memory 102, an external storage device 103 such as an HDD, an input interface 104 such as a mouse or a keyboard, a liquid crystal display, etc. Display means 105, a communication interface 106 for connecting to a communication network such as the Internet, and the like.

  The server device P1 operates the CPU 101 and peripheral devices according to the server device P1 program stored in the internal memory 102, and as shown in FIG. 13, page information storage means 1a, page information transmission means 1b. The selected page access management means 1c as predetermined page access management means, the winning page access prohibition means 1d as predetermined page access prohibition means, the winning number management means 1e, the staying time information receiving means 1f, etc. are exhibited.

  Hereinafter, each means will be described in detail.

  The page information storage means 1a stores, as page information, data for causing the terminal device P2 to display a portal page, a top page, an advertisement page, a winning page, and a winning page (hereinafter collectively referred to as pages). And formed in a predetermined area of the internal memory 102 or the external storage device 103.

  The page information transmission unit 1b transmits the page information stored in the page information storage unit 1a to the terminal device P2, and is configured using the communication interface 106 and the like. In the present embodiment, the page information transmitting unit 1b transmits the page information when a request command for transmitting the page information is received from the terminal device P2.

  The winning page access management means 1c manages whether or not there is an access to the winning page.

  In this embodiment, by managing the transmission state of the page information transmission unit 1b, if the page information transmission unit 1b transmits the winning page once, it is determined that the winning page has been accessed. I have to.

  The winning page access prohibiting means 1d prohibits re-access to the winning page when the winning page access managing means 1c determines that the winning page has been accessed.

  Specifically, as a method of prohibiting access to the winning page in the present embodiment, a method is adopted in which the page information transmitting unit 1b prohibits transmission of page information for displaying the winning page to the terminal device P2. ing.

  The winning number management means 1e manages the winning number of the prizes.

  Specifically, a description will be given of a method in which the winning number management unit 1e manages the winning number of the prize. In the present embodiment, when the page information transmitting unit 1b transmits page information related to the winning page, It is determined that the prize related to the winning page has been won by the terminal device P2 that has transmitted the page information related to the winning page. Here, “the prize related to the winning page” includes a prize described directly or indirectly on the winning page.

  In addition, in the present embodiment, the winning number management means 1e performs an operation of correcting information related to the prize for the page information stored in the page information storage means 1a. Specifically, for example, it is assumed that there are five winning pages related to the advertiser's advertisement. At this time, winning number information indicating that the number of prizes won is included in all advertisement pages related to the advertisement, and the winning number information can be displayed on the terminal device P2. . Then, when one winning page is accessed and the page information transmitting means 1b detects that the winning page has been transmitted, the winning number information is corrected so that the number of winning prizes is four, and Is corrected so that it is included in all advertisement pages related to the advertisement, and stored in the page information storage means 1a.

  The residence time information receiving means 1f receives residence time information transmitted from the terminal device P2, and is configured using the communication interface 106 and the like.

  The terminal device P2 is similar to a so-called mobile communication terminal, and uses a mobile phone in this embodiment. Further, as shown in FIG. 14, the terminal device P2 has inputs such as a CPU 201, an internal memory 202, dial buttons (0-9, *, #), movement buttons (←, →, ↑, ↓), selection buttons, and the like. It includes an interface 203, a display means 204 such as a liquid crystal display, a communication interface 205 for communicating with a base station (not shown) via an antenna AT, a microphone 206, a speaker 207, a camera 208, and the like. The configuration of the portable terminal P2 is not limited as long as it can perform at least data communication. For example, the mobile terminal P2 may not include the camera 208.

  The terminal device P2 operates the CPU 201 and peripheral devices in accordance with the terminal device program stored in the internal memory 202, and as shown in FIG. 13, the page information receiving means 2a, the keyword receiving means 2b, the keyword Determination means 2c, page display means 2d, selection command receiving means 2e, advertisement page link portion revealing means 2f, hierarchical structure specifying means 2g, residence time measuring means 2h, residence time information transmitting means 2i, remaining start time indication means 2j, etc. Demonstrate the function.

  Hereinafter, each means will be described in detail.

  The page information receiving unit 2a receives page information from the page information transmitting unit 1b of the server device P1, and is configured using the communication interface 205 or the like. In this embodiment, when the link category D is selected, this is transmitted as a request command to the server device P1, and when there is a response to this request command, the page information receiving means 2a To receive. The request command includes the URL of the page information to be received specified by the link category D.

  The keyword receiving unit 2b receives a keyword for enabling a page display unit 2d described later to display pages based on the page information received by the page information receiving unit 2a, and includes the input interface 104 and the like. It is configured using. In the present embodiment, as shown in FIG. 7, an input character for the keyword input unit KW2 displayed on the screen is accepted as a keyword. In this embodiment, the keyword is accepted only when the winning page is displayed. For example, the keyword is accepted when displaying the advertisement page of the third hierarchy from the advertisement page of the second hierarchy. For example, keywords may be accepted when displaying lower-level pages.

  The keyword determination unit 2c determines whether or not the keyword received by the keyword reception unit 2b is correct.

  Specifically, the keyword determination unit 2c determines that the keyword received by the keyword receiving unit 2b is correct if the character strings are completely matched, and determines that the keyword is not correct if the character strings are not completely matched. I am doing so.

  In this embodiment, the keyword is related to the advertisement. More specifically, the keyword includes an answer (for example, “XYZ beer”) to a question related to the advertisement (for example, “C company's new product is XXXXXX”).

  The page display means 2d displays pages based on the page information received by the page information receiving means 2a. In this embodiment, when the keyword determination unit 2c determines that the keyword received by the keyword reception unit 2b is correct, the page display unit displays the winning page (see FIG. 8) as the first page. It is configured to display in place of a four-tier advertisement page.

  The selection command receiving unit 2e receives a command for selecting one advertisement page link unit from the plurality of advertisement page link units displayed by the page display unit 2d. It is configured using. Similarly, the selection command receiving means 2e receives a command for selecting a winning page link part and a winning page link part.

  The advertisement page link part revealing means 2f reveals the advertisement page link part selected by the selection command received by the selection command receiving means 2e. In the present embodiment, the selected advertisement page link portion is highlighted with respect to the unselected advertisement page link portion so that the advertisement page link portion is revealed. For example, the display may be blinked or the color may be changed. Similarly, the advertisement page link portion revealing means 2f reveals a winning page link portion and a lost page link portion.

  The hierarchical structure specifying means 2g specifies the predetermined hierarchical structure based on the hierarchical structure information included in the page information received by the page information receiving means 2a, and is configured using the display means 204. ing. In the present embodiment, the predetermined hierarchical structure is represented by a number (current hierarchy / total number of hierarchies). However, the entire predetermined hierarchical structure may be schematically illustrated.

  In the present embodiment, the server apparatus P1 includes the hierarchical structure explicit data in the page information after receiving an instruction from the terminal apparatus P2 to transmit the hierarchical structure explicit data for specifying the predetermined hierarchical structure. In this embodiment, the server device P1 cannot transmit the hierarchical structure explicit data to the terminal device P2 unless an end time described later has passed. Yes. Therefore, until the end time elapses, the hierarchical structure specifying means 2g cannot display the predetermined hierarchical structure, and thus it is possible to ensure the fairness related to the notification of the winning page.

  The residence time measuring means 2h measures the display time during which the page display means 2d displays the advertisement page as the residence time. Further, the dwell time may be included including the display time during which other pages such as the portal page and the top page are displayed.

  The residence time information transmitting unit 2i transmits the residence time measured by the residence time measuring unit 2h to the server device P1 as residence time information, and is configured using the communication interface 205 or the like. ing.

  The remaining start time specifying means 2j specifies the remaining time up to the start time based on the start time information included in the page information received by the page information receiving means 2a, and the display means 204 or the like.

  In this embodiment, the operator of the server apparatus P1 determines the start time for enabling display of page information and the end time for disabling display of page information. However, the present invention is not limited to this.

  Next, the operation of the advertising system A according to the present embodiment will be described with reference to a flowchart.

(1) Operation of Server Device P1 First, as shown in FIG. 15, when the server device P1 receives a request command for transmitting page information from the terminal device P2 to the terminal device P2 (step S101). The page information transmission unit 1b transmits the page information specified by the request command among the page information stored in the page information storage unit 1a (step S102).

  Although not shown, when the step S102 is executed, the winning page access management unit 1c has already transmitted page information related to the winning page to be transmitted by the page information transmitting unit 1b. If it is determined (step SB101), the winning page access prohibiting means 1d is configured to prohibit the transmission (step SB102).

  Similarly, although not shown, when the number management unit 1e receives the page information related to the winning page from the page information transmission unit 1b to the terminal device P2, the prize related to the winning page is displayed. However, it is determined that the terminal device P2 has been won, and the page information related to the winning page is managed in association with terminal identification information (for example, personal information) for identifying the terminal device P2 ( Step SB201), and further, the winning number information included in the page information is modified and stored in the page information storage means 1a (Step SB202).

(2) Operation of the terminal device P2 First, as shown in FIG. 16, when the page information receiving unit 2a receives page information from the server device P1 (step S201), the page display unit 2d receives the page information receiving unit. Based on the page information received in 2a, pages are displayed (step S202). In this embodiment, when the page display means 2d displays pages in step S202, the remaining start time specifying means 2j includes the start time information included in the page information received by the page information receiving means 2a. The remaining start time is calculated based on the internal clock (internal clock) of the terminal device P2, and the calculated remaining start time is clearly indicated in the pages. Then, the advertisement page link portion revealing means 2f reversely displays the link class D that has been selected by the selection command accepting means 2e by the operation of the move button (step S203). In this state, for example, if the selection button is pressed, a message indicating that the link category D has been selected (that page information related to the link category D is received) is transmitted to the server device P1 as a request command (step S204). ). Accordingly, when the pages are displayed, the user's line of sight intersects with the advertisement display area W2 as shown in, for example, LA in FIG. 4, LB in FIG. 5, and LC in FIG.

  Although not shown, when displaying the winning page, the keyword accepting unit 2b displays a keyword accepting screen in order to accept the keyword (step SB301), and the keyword determining unit 2c is the keyword accepting unit 2b. If it is determined that the accepted keyword is correct (step SB302), the winning page is displayed (step SB303).

  In the present embodiment, the residence time information receiving unit 1f receives the residence time information transmitted from the terminal device P2 at an appropriate timing.

  Further, although not shown, the residence time measuring means 2h measures the time during which the page display means 2d displays pages (step SB401), and the residence time measurement means 2h measures the residence time. As information, the residence time information transmitting means 2i is configured to transmit to the server device P1 (step SB402).

  As described above, when the advertising system A according to the present embodiment performs an operation of selecting and revealing the link category D, for example, the link category D is displayed on the advertisement display area W2 for displaying the advertisement. Since the user is configured to have a predetermined positional relationship such as a close positional relationship, the user views the advertisement more deeply, so that the degree of recognition of the advertisement can be further increased.

  That is, it is possible to provide a high-performance advertising system A that can obtain a high degree of recognition of an advertisement and can accurately appeal a particularly important point in the advertisement.

  When the advertisement page link part revealing means 2f sequentially reveals a plurality of link classes D according to the selection command received by the selection command accepting means 2e, the link class D that has been revealed and the subsequent reveals. Since the straight line LA or the like connecting the link category D is configured to have the predetermined positional relationship so that it has a positional relationship at least intersecting with the advertisement display area W2 displayed by the page display means 2d, Since the user's line of sight always passes through the advertisement display area W2, it is possible to reliably prevent an advertisement from being overlooked.

  In addition, since the terminal device P2 is a mobile phone, it can be used in any and all places to increase the recognition of advertisements, can be easily put into practical use, and can reduce the cost of the entire system.

  Since the predetermined hierarchical structure is a multi-tree structure, the predetermined hierarchical structure can be constructed very easily.

  In addition, all advertisement pages or winning pages that make up the leaf in the tree structure without having a page in the lower hierarchy are positioned in the hierarchy at the same depth from the top page that is positioned in the highest hierarchy and the root in the tree structure. Therefore, it is easy to use by simplifying the predetermined hierarchical structure.

  In addition, as it progresses to the lower hierarchy, it is structured so that the advertisement content of the advertisement page becomes more detailed than the upper hierarchy, so that the understanding will be deepened and the effective impression will be given to the user Can provide advertisements.

  In addition, a portal page is provided that serves as the entrance to the top page that constitutes the root of the tree structure that is positioned in the highest hierarchy to constitute the predetermined hierarchical structure, and is provided to each of the plurality of advertisers on this portal page Since a plurality of advertisements to be displayed are displayed, advertisements provided by a plurality of advertisers can be displayed to promote further use by users.

  In addition, since the winning page includes the fact that the prize provided by the advertiser of the advertisement has been won, the prize will effectively stimulate the user's willingness to participate and effectively promote the use of the system. Can do.

  And a winning number managing means 1e for managing the winning number of the prizes, wherein the remaining winning number managed by the winning number managing means 1e and provided to the user is displayed on the advertisement page. Therefore, the use of the system can be promoted more effectively.

  Further, since the hierarchical structure specifying means 2g for specifying the predetermined hierarchical structure is provided, the user can specifically know the position of the winning page, so that the fairness and accuracy of the system can be improved. The system can be easily understood, and the reliability and fairness of the system can be maintained while protecting the privacy of the user without publicizing the user who has accessed the winning page. Furthermore, it is possible to raise the expectation for access to the winning page and increase the participation rate in the system.

  Further, when the winning page access management means 1c for managing whether or not the winning page has been accessed and the winning page access managing means 1c determines that the winning page has been accessed, the winning page is accessed again. Since the winning page access prohibiting means 1d for prohibiting the access of the winning page is provided, the access to the winning page once accessed is effectively prevented, and the user is allowed to perform a useless operation. An easy-to-use advertising system A can be provided.

  Further, since the dwell time measuring means 2h that measures the display time for displaying the advertisement page as the dwell time is provided, the exposure time of the advertisement can be known from the dwell time. You can know.

  In addition, a keyword receiving unit 2b for receiving a keyword and a keyword determining unit 2c for determining whether or not the keyword is correct are provided. The keyword received by the keyword receiving unit 2b is correct by the keyword determining unit 2c. Since the page display unit is configured to display another advertisement page or winning page in place of the one advertisement page when it is determined that the keyword is received, the keyword received by the keyword receiving unit 2b If the URL is not correct, the advertisement page and the winning page are not displayed, so that the advertisement system A that can ensure security by the keyword can be realized.

  Since the keyword is related to the advertisement such as an answer to the question related to the advertisement, the keyword and the advertisement can be effectively related to provide a very effective advertisement.

  In addition, since the start time for enabling the display of the advertisement page and the winning page is determined, the remaining start time clearly indicating the remaining time up to the start time as the remaining start time is provided. Since the user can specifically know the start time, the time can be used effectively. Further, when providing a plurality of advertisements, the start times of the advertisements can be shifted, so that the load on the advertisement system A can be distributed.

  In addition, the predetermined hierarchical structure includes a winning page in the same hierarchy as the winning page, and the advertising page includes a winning page link part for displaying the winning page together with the winning page link part, The advertisement display area W2 is provided so as to have a predetermined positional relationship, and the page display means 2d can further display the lost page, and further, the selection command reception Since the means 2e can receive an instruction for selecting the lost page link portion displayed by the page display means 2d, the system design can be easily performed.

  In addition, since the lost page includes the button B1 that can return to the highest hierarchy in the predetermined hierarchical structure, the user who has accessed the lost page can use the system again, and the advertising system Further utilization of A can be promoted.

  The present invention is not limited to the embodiment described in detail above.

  For example, the shape of the advertisement display area is not limited to that of the present embodiment.

  Further, in this embodiment, the portal page is provided in the upper hierarchy of the top page, but this portal page may not be provided. Further, the advertisement page of the second hierarchy may be directly displayed from the portal page without going through the top page.

  Furthermore, although the winning page and the winning page are provided only in the fifth hierarchy, which is the lowest hierarchy, an aspect in which the winning page or the winning page is provided in another hierarchy is also conceivable.

  Furthermore, the tree structure is configured to have the same depth from the top page at all branch destinations, but may have different depths. Further, although 10 branches are directed to a child node in the lower hierarchy with respect to one node, the number thereof can be set arbitrarily.

  In addition, the advertising system A can be applied to BS digital broadcasting and the like.

  In this case, for example, as shown in FIG. 17, a set top that can receive a broadcast from the broadcasting station P3 via the satellite E and display it on the television receiver TV and is also connected to the Internet INET. The box STB may be provided with various functions of the terminal device P2.

  With this configuration, for example, it is possible to use a TV commercial and a mobile phone by broadcasting a television commercial that a platinum ticket or a premium product can be given as a free gift and this premium can be obtained from a mobile phone. You can get a double advertising effect both when you are.

  In addition, if a user obtains a password through a TV program (a program that presents a free gift) and the user can participate in an internet game or the like that can obtain a free gift only when the password is used, the TV and the Internet It is possible to create a high-value-added program that effectively combines the above, and to create a planned program that can obtain a double advertising effect when using the TV and when using the Internet.

  Furthermore, a password may be written on a postcard, business card or the like.

  In addition, the number of hierarchies of a predetermined hierarchical structure can be arbitrarily set. For example, if the number of hierarchies is set to 28, the lowest hierarchy is 134,217,728 pages (about 130 million pages). Can cover almost the entire population.

  Furthermore, when a prize is won, an input screen related to a prize destination in the display mode shown in FIG. 18 may be displayed.

  In the present embodiment, a mobile phone similar to a so-called mobile communication terminal is used as the terminal device P2, but a PHS may be used. Moreover, it is not restricted to what a person carries, For example, the thing of the type fixed in a vehicle may be used.

  In addition, the specific configuration of each part is not limited to the above embodiment, and various modifications can be made without departing from the spirit of the present invention.

1 is an overall device configuration diagram illustrating an overall device configuration of an advertisement system according to an embodiment of the present invention. The figure which shows the display mode of the portal page (0th hierarchy) in the embodiment. The figure which shows the display mode of the advertisement page (1st hierarchy, top page) in the embodiment. The figure which shows the display mode of the advertisement page (2nd hierarchy) in the embodiment. The figure which shows the display mode of the advertisement page (3rd hierarchy) in the embodiment. The figure which shows the display mode of the advertisement page (4th hierarchy) in the embodiment. The figure which shows the display mode of the keyword reception screen in the embodiment. The figure which shows the display mode of the winning page in the embodiment. The figure which shows the display mode of the winning page in the same embodiment. The figure which shows typically the predetermined | prescribed hierarchical structure in the same embodiment. Explanatory drawing for demonstrating the specific structure content of the predetermined | prescribed hierarchical structure in the embodiment. The equipment block diagram of the server apparatus in the embodiment. The function block diagram of the advertising system in the embodiment. The equipment block diagram of the terminal device in the embodiment. The flowchart which shows operation | movement of the server apparatus in the embodiment. The flowchart which shows operation | movement of the terminal device in the embodiment. The whole apparatus block diagram which shows the whole apparatus structure of the advertisement system in other embodiment of this invention. The figure which shows the display mode of the input screen which concerns on the premium destination in the same embodiment.

Explanation of symbols

A ... Advertising system P1 ... Server device P2 ... Terminal device 1c ...・ Predetermined page access management means (winning page access management means)
1d: Prescribed page access prohibition means (winning page access prohibition means)
1e ······································· 2 ··· Page display means 2e ··· Selection command accepting means 2f ··· Advertisement page link portion revealing means 2g ··· Hierarchical structure specifying means 2h ··· Residence time measuring means 2j ··· Start remaining time specifying means k1 ········· ································································ Return part (button)
Dx, D1 to D10 ... Advertisement page link part W2 ... Advertisement display area

Claims (21)

An advertisement display area for displaying an advertisement is arranged on one advertisement page, and another advertisement page different from the one advertisement page is displayed so as to have a predetermined positional relationship with the advertisement display area. By arranging a plurality of advertisement page link sections for the purpose and arranging a predetermined page link section for displaying a predetermined page on at least one or more advertisement pages of one and other advertisement pages, the advertisement page links A server device for storing the advertisement page and the predetermined page that have a predetermined hierarchical structure by a unit and a predetermined page link unit;
A system comprising a terminal device that is communicably connected to the server device and that can display the advertisement page and the predetermined page according to the predetermined hierarchical structure,
The terminal device is
Page display means for displaying the advertisement display area and the advertisement page link section;
A selection command receiving means for receiving a command for selecting one advertisement page link part from a plurality of advertisement page link parts displayed by the page display means;
An advertisement system comprising: advertisement page link part revealing means for revealing an advertisement page link part selected by the selection command received by the selection command receiving means.   When the advertisement page link portion revealing means sequentially reveals a plurality of advertisement page link portions in accordance with the selection command received by the selection command accepting means, the advertisement page link portion that has been revealed and then revealed The predetermined positional relationship is configured such that a straight line connecting the advertisement page link portion has a positional relationship that intersects at least with the advertisement display area displayed by the page display means. 1. The advertising system according to 1.   The advertising system according to claim 1 or 2, wherein the terminal device is a mobile communication terminal such as a mobile phone or a PHS.   The advertisement system according to any one of claims 1 to 3, wherein the predetermined hierarchical structure is a multi-part tree structure.   All advertisement pages or predetermined pages that make up the leaf in the tree structure without having a page in the lower hierarchy are positioned in the hierarchy at the same depth from the top page that is positioned in the highest hierarchy and the root in the tree structure The advertising system according to claim 4.   6. The advertisement system according to claim 4, wherein the advertisement content of the advertisement page becomes more detailed as it goes to a lower hierarchy. A portal page serving as an entrance to a top page that is positioned in the highest hierarchy to constitute the predetermined hierarchical structure and that constitutes the root in the tree structure is provided.
The advertisement system according to any one of claims 3 to 6, wherein a plurality of advertisements respectively provided by a plurality of advertisers are displayed on the portal page.   8. The advertising system according to claim 7, wherein the predetermined page is a winning page indicating that a prize provided by an advertiser of the advertisement has been won. A winning number managing means for managing the winning number of the prizes;
9. The advertisement system according to claim 8, wherein the remaining winning number managed by the winning number management means and provided to the user is displayed on the advertisement page.   The advertising system according to any one of claims 1 to 9, further comprising: a hierarchical structure specifying unit that specifies the predetermined hierarchical structure. Predetermined page access management means for managing whether or not a predetermined page has been accessed;
The predetermined page access management means comprises predetermined page access prohibiting means for prohibiting re-access to the predetermined page when it is determined that the predetermined page has been accessed. The advertising system according to any one of 1 to 10.   The advertisement system according to any one of claims 1 to 11, further comprising a residence time measuring unit that measures a display time during which the advertisement page is displayed as a residence time. Keyword accepting means for accepting keywords;
Comprising keyword determining means for determining whether or not the keyword is correct,
When the keyword determination unit determines that the keyword received by the keyword reception unit is correct, the page display unit displays another advertisement page or a predetermined page in place of the one advertisement page. The advertising system according to claim 1, wherein the advertising system is configured as described above.   The advertisement system according to claim 13, wherein the keyword is related to the advertisement.   The advertisement system according to claim 14, wherein the keyword is an answer to a question related to the advertisement.   A start time for enabling display of the advertisement page and the predetermined page is determined, and includes a start remaining time specifying means for clearly indicating a remaining time until the start time as a remaining start time The advertising system according to any one of claims 1 to 15. The predetermined hierarchical structure includes a non-predetermined page indicating that the predetermined page is not the predetermined page in the same hierarchy as the predetermined page;
Further, the advertisement page is provided with a non-predetermined page link part for displaying the non-predetermined page together with the predetermined page link part so as to have a predetermined positional relationship with respect to the advertisement display area,
Further, the page display means can further display the non-predetermined page,
The selection command receiving means can receive a command for selecting a non-predetermined page link portion displayed by the page display means. Advertising system.   18. The advertisement system according to claim 17, wherein the non-predetermined page includes a return unit that can return to the highest hierarchy in the predetermined hierarchical structure. A terminal device constituting the advertising system according to claim 1,
A terminal device comprising at least the page display means, the selection command accepting means, and the advertisement page link revealing means. Operate the computer
An advertisement display area for displaying an advertisement is arranged on one advertisement page, and another advertisement page different from the one advertisement page is displayed so as to have a predetermined positional relationship with the advertisement display area. By arranging a plurality of advertisement page link sections for the purpose and arranging a predetermined page link section for displaying a predetermined page on at least one or more advertisement pages of one and other advertisement pages, the advertisement page links A program that can display the advertisement page and the predetermined page having a predetermined hierarchical structure by a unit and a predetermined page link unit according to the predetermined hierarchical structure,
Computer
Page display means for displaying the advertisement display area and the advertisement page link section;
A selection command receiving means for receiving a command for selecting one advertisement page link part from a plurality of advertisement page link parts displayed by the page display means;
A program for a terminal device for causing an advertisement page link section to be displayed by an advertisement page link section selected by a selection command received by the selection command receiving section. When the advertisement page link portion revealing means sequentially reveals a plurality of advertisement page link portions in accordance with the selection command received by the selection command accepting means, the advertisement page link portion that has been revealed and then revealed The predetermined positional relationship is configured such that a straight line connecting the advertisement page link portion has a positional relationship that intersects at least with the advertisement display area displayed by the page display means. 20. The terminal device program according to 20.

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