JP2005306477A - Easy folding envelope for direct mail - Google Patents

Easy folding envelope for direct mail Download PDF

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Publication number
JP2005306477A
JP2005306477A JP2004156906A JP2004156906A JP2005306477A JP 2005306477 A JP2005306477 A JP 2005306477A JP 2004156906 A JP2004156906 A JP 2004156906A JP 2004156906 A JP2004156906 A JP 2004156906A JP 2005306477 A JP2005306477 A JP 2005306477A
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Japan
Prior art keywords
envelope
advertisement
direct mail
folding
printed
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JP2004156906A
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Japanese (ja)
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Koichi Morishita
廣一 森下
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Core Field Kk
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Core Field Kk
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Priority to JP2004156906A priority Critical patent/JP2005306477A/en
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Abstract

<P>PROBLEM TO BE SOLVED: To provide a printed matter for advertisement which is formed as a simple direct mail envelope able to enclose other printed matters for advertisement in the inside of the same by securing enough strength as a mailing envelope by folding without pasting and which can promote the opening of the envelope by a receiver being different from other direct mail envelopes sent in a large amount. <P>SOLUTION: A printed matter is made of a sheet of paper in about B4 size whose both faces are printed for advertisement excluding an address space reserved on the front face of the sheet. A simple rectangular envelope is formed by folding and inserting along a folding dotted line. When the corner on both sides is additionally folded, enough strength as a mailing envelope is secured, and other advertising printed matters can be enclosed in the direct mail envelope. Because this envelope is shaped/formed differently from a conventional one, it interests a receiver enough to open the envelope for increasing advertisement effect. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

本発明は、B4判程度の1枚ものの用紙に、表面のあて名スペース以外の両面に広告内容を印刷したものを、糊付なしの簡易な折り込みと差し込みで矩形封筒に形成し、さらに両サイドの角を折り込むことにより、郵便封筒として対応できる強度を確保し、受取人が容易に開封できるダイレクトメール用簡易折込封筒用紙に関するものである。  The present invention forms a rectangular envelope on a single sheet of B4 size printed with advertisement contents printed on both sides other than the address space on the front surface by simple folding and insertion without gluing. The present invention relates to a simple folding envelope paper for direct mail which can secure a strength capable of being used as a mail envelope by folding a corner and can be easily opened by a recipient.

また、郵便封筒としての強度を確保したことにより、この封筒の内部に、他の広告印刷物を封入でき、受取人に対し、より多くの広告情報を提供することに関するものである。  Further, since the strength as a postal envelope is ensured, it is possible to enclose other advertising printed matter inside the envelope and to provide more advertising information to the recipient.

従来の1枚ものの折畳み封筒用紙は、受取人自らが、通信販売の商品注文書やアンケート調査の回収等を目的とした応答用郵便封筒を簡単に形成でき、これにより、通信の秘密が確保されるというものであった。  The conventional one-fold folding envelope paper allows the recipient to easily form a response mail envelope for the purpose of collecting mail order merchandise purchase orders and questionnaire surveys, thereby ensuring confidentiality of communications. It was that.

しかし、折畳み封筒用紙は、受取人に対して、封筒の形成作業を行わせることになり、受取人に負担を強いることが課題であった。
また、糊付なしの折畳み封筒の場合、郵便封筒として対応するための強度に課題があった(例えば、特許文献1及び特許文献2参照。)。
However, the folding envelope paper causes the recipient to perform the envelope forming operation, and it has been a problem to impose a burden on the recipient.
Moreover, in the case of a folding envelope without glue, there existed a subject in the intensity | strength for respond | corresponding as a mail envelope (for example, refer patent document 1 and patent document 2).

従来のダイレクトメール用封筒は、表面の限られた広告印刷スペースしかなく、糊付等により、裏面を広告スペースとして活用できていなかった。  Conventional envelopes for direct mail have only an advertising printing space with a limited surface, and the back side cannot be used as an advertising space due to glueing or the like.

また、受取人が、大量に送られてくるダイレクトメール封筒を開封しようとする際に、糊付等により密封された封筒の場合、開封せずに、そのまま捨てられてしまうことが多く見受けられた。
特開平9−165045号公報 特開平11−349001号公報
In addition, when a recipient tried to open a large quantity of direct mail envelopes, in the case of envelopes sealed with glue, it was often found that they were discarded without opening. .
Japanese Patent Laid-Open No. 9-165045 JP 11-349001 A

解決しようとする問題点は、1枚ものの広告印刷物を、糊付けをしない簡易な折り込みと差し込みにより、郵便封筒としての強度を確保したダイレクトメール用封筒の形成、ならびに、封筒における広告スペースの拡大により、受取人の開封意識を誘引させ、広告効果を高めることである。  The problem to be solved is that a single printed advertisement can be easily folded and inserted without gluing, to form a direct mail envelope that secures strength as a postal envelope, and to expand the advertising space in the envelope. It is to increase the advertising effectiveness by attracting the recipient's awareness of opening.

本発明は、B4判程度の1枚ものの用紙の表面のあて名スペース以外の両面に、糊付をしない簡易な折り込みと差し込みにより矩形封筒を形成し、さらに両サイドの角を折り込むことにより、郵便封筒として対応できる強度を確保した封筒に形成し、受取人が、興味・関心を持って、容易に開封できることを最も主要な特徴とする。  The present invention forms a rectangular envelope by simple folding and insertion without gluing on both sides other than the address space on the surface of a single sheet of B4 size paper, and further folding the corners on both sides to form a postal envelope The most important feature is that the recipient can easily open the envelope with interest and interest.

本発明の簡易に折り込んだダイレクトメール用封筒は、表面の宛名スペース以外の両面に、広告内容を印刷できるため、この封筒を開封すると、瞬時に、広告チラシと同様の形態となり、広告の効果が向上する利点がある。  Since the envelope for direct mail according to the present invention can be printed on both sides other than the address space on the front surface, the contents of the advertisement can be printed instantly, and when this envelope is opened, the form instantly becomes the same as that of an advertising flyer. There is an advantage to improve.

また、郵便封筒としての強度を確保するために、矩形封筒の両サイドの角を折り込んだことにより、従来のダイレクトメール用封筒とは形状・形態が異なり、受取人に対して、この封筒を開封したいとの動機づけとなりうる利点がある。  In addition, in order to ensure the strength of a mail envelope, the sides of the rectangular envelope are folded so that the shape and form differs from the conventional direct mail envelope, and this envelope is opened to the recipient. There is an advantage that can motivate you.

さらに、郵便封筒としての強度を確保したために、他の広告印刷物を封入でき、受取人に対して、より多くの広告情報を提供できる利点がある。  Furthermore, since the strength as a mail envelope is ensured, there is an advantage that other advertisement printed matter can be enclosed, and more advertisement information can be provided to the recipient.

B4判程度の1枚ものの広告用紙の両面に、表面のあて名スペース以外を、広告スペースとして取ることができ、広告宣伝効果を高めることができるという目的、糊付けしない簡易な折り込みと差し込みによる封筒を形成することにより、受取人が容易に開封できるという目的、ならびに、郵便封筒としての強度を高めることにより、封筒内部に、他の広告物を封入できるという目的を、簡易な形態により実現した。  For the purpose of improving the advertising effect on both sides of a B4 size advertisement sheet except for the address space on the front surface, forming an envelope with simple folding and insertion without gluing By doing so, the objective of being able to open the recipient easily, and the purpose of enclosing other advertisements inside the envelope by increasing the strength as a postal envelope were realized in a simple form.

図1は、実施例に係る広告印刷物の表面を示す平面図である。この広告印刷物は、広告チラシと同様のB4判程度の用紙が適している。  FIG. 1 is a plan view illustrating the surface of the printed advertisement according to the embodiment. As this advertisement printed matter, a B4 size paper similar to the advertisement flyer is suitable.

図1に示すように、この用紙は、折込線として印刷されている点線L1〜L9により、エリアA1〜A10に分割されており、封筒形成時に、A4が表面となり、A3が裏面となる。  As shown in FIG. 1, this paper is divided into areas A1 to A10 by dotted lines L1 to L9 printed as folding lines, and A4 is the front surface and A3 is the back surface when the envelope is formed.

各部分の寸法は、広告状態等により、適宜設定することが可能であるが、本実施例では、B4判用紙をもとにして、A1とA2の横幅は5.2cm、A7とA9を加えたA3及びA8とA10を加えたA4は縦11.0cm、横15.2cm、A5は縦9.0cm、横15.2cm、A6は縦5.4cm、横15.2cmに設定する。
また、A7〜A10において、直角をはさむ2辺をそれぞれ4cmに設定する。
The dimensions of each part can be set as appropriate according to the advertising condition, etc. In this embodiment, the width of A1 and A2 is 5.2 cm, and A7 and A9 are added based on B4 size paper. A3 with A3 and A8 and A10 added is set to 11.0 cm in length and 15.2 cm in width, A5 is set to 9.0 cm in length and 15.2 cm in width, and A6 is set to 5.4 cm in length and 15.2 cm in width.
In A7 to A10, two sides sandwiching the right angle are set to 4 cm.

封筒を形成するには、まず、A1とA2をそれぞれL1、L2に沿って、裏側に折り込む。次に、A5とA6の間のL4を山折りし、順次、A4とA5、A3とA4の間のL5、L3を山折りする。この折り込まれた状態を図2に示した。  In order to form an envelope, first, A1 and A2 are folded to the back side along L1 and L2, respectively. Next, L4 between A5 and A6 is fold-folded, and L5 and L3 between A4 and A5 and A3 and A4 are sequentially fold-folded. This folded state is shown in FIG.

次に、図2に示した山折りしたA5とA6の部分を、A3とA3の裏側に折り込まれたA1とA2の間に差し込む。
最後に、A7とA8、A9とA10の間のL6〜L9に沿って、内側に折り込む。この際、A5とA6の重なった角の部分もそれぞれ一緒に折り込み、郵便封筒としての強度を確保する。この完成状態を図3に示した。
Next, the mountain-folded portions A5 and A6 shown in FIG. 2 are inserted between A1 and A2 folded on the back side of A3 and A3.
Finally, it folds inward along L6 to L9 between A7 and A8 and between A9 and A10. At this time, the overlapping corner portions of A5 and A6 are also folded together to ensure the strength as a mail envelope. This completed state is shown in FIG.

実施例に係る広告印刷物の表面を示す平面図である。It is a top view which shows the surface of the advertising printed matter which concerns on an Example. 図1に示す広告印刷物の折込状態を示す立体図である。It is a three-dimensional view which shows the folded state of the advertisement printed matter shown in FIG. 図2に示す広告印刷物の折込完成を示す立体図である。FIG. 3 is a three-dimensional view showing completion of folding of the printed advertisement shown in FIG. 2.

符号の説明Explanation of symbols

L1〜L9 折り込むための点線
A1〜A10 L1〜L9によって分割されたエリア
L1-L9 Areas divided by dotted lines A1-A10 L1-L9 for folding

Claims (1)

両面印刷をした1枚ものの広告用紙を、糊付けをしない簡易な折り込みと差し込みにより矩形封筒を形成し、さらに両サイドの角を折り込むことにより、郵便封筒として対応できる強度を確保し、受取人が容易に開封できるダイレクトメール用簡易折込封筒用紙。  A single envelope printed on both sides is formed by simple folding and insertion without gluing, and a rectangular envelope is formed, and the corners on both sides are folded to ensure strength that can be used as a postal envelope, making it easy for the recipient Simple mail envelope paper for direct mail that can be opened.
JP2004156906A 2004-04-23 2004-04-23 Easy folding envelope for direct mail Pending JP2005306477A (en)

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JP2004156906A JP2005306477A (en) 2004-04-23 2004-04-23 Easy folding envelope for direct mail

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JP2004156906A JP2005306477A (en) 2004-04-23 2004-04-23 Easy folding envelope for direct mail

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2010253952A (en) * 2010-05-14 2010-11-11 Kuraray Co Ltd Method for cutting vinyl alcohol-based polymer film for stretching process

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2010253952A (en) * 2010-05-14 2010-11-11 Kuraray Co Ltd Method for cutting vinyl alcohol-based polymer film for stretching process

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