JP2005066982A - Printed matter - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide printed matter which can be sent to a specified address as it is without using an envelope. <P>SOLUTION: A DM(direct mail) 1a which is one example of printed matter has a face cover 11 and a back cover 13. The back cover 13 is structured in a continuous form to the face cover 11 so that the printed matter can spread. In addition, the face cover 11 and the back cover 13 are stuck to each other at edge part (pasting margins 17a and 17b) so as to constitute an envelope. Thus the DM 1a can be used for postal service or the like as it is without the use of an envelope. In addition, since the DM 1a has perforations 15a and 15b formed thereon, the stuck edge part including the pasting margins 17a and 17b can be cut off along the perforations 15a and 15b. As the printed matter of the described structure need not be enclosed in the envelope, the efficiency of mailing procedures to be taken when the direct mail 1a is sent can be improved. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a printed matter such as a direct mail or a book in which various information such as illustrations and sentences are described.

The present invention is provided in view of the first background and the second background described below.
(First background)
As is well known, in recent times, advertising and advertising functions are greatly appreciated, and the amount of advertising and advertising texts from department stores, supermarkets, and retail stores for general end users who are customers is increasing daily.

  Further, as is well known, a large number of leaflets have been conventionally folded in a general newspaper to be delivered. Such leaflets are easily scattered because each one is folded into a newspaper or the like, and the beautification is often impaired due to damage in the distribution process.

  In light of the above-mentioned circumstances, “Direct Mail (DM)”, whose main purpose is the promotion and advertisement of products, etc., is mailed to a specific customer segment, etc. Means to do so are used. Hereinafter, based on FIG. 8 and FIG. 9, the form and usage mode of a general direct mail will be described. FIG. 8 is a front view showing a general direct mail (conventional direct mail) in which advertisements, advertisements, and the like are written. FIG. 9 is a perspective view showing an aspect when the direct mail shown in FIG. 8 is actually mailed.

  As an example, the direct mail 100 shown in FIG. 8 is composed of a single piece of paper (single sheet). The direct mail 100 includes an advertisement area (advertisement portion) for describing various advertisements / advertisement information at predetermined positions on a paper surface. In this advertisement area, a map, an illustration, an advertisement text, a photograph and the like as shown in FIG. 8 are described. These maps, illustrations, advertisement texts, photographs, and the like play an important role when a person (a specific customer or the like) who receives the direct mail 100 decides to purchase a product. In addition, it plays an important role in appealing the company's products and services to the company sending the direct mail 100.

  When the direct mail 100 having such a form is mailed to a specific customer or the like, generally, the direct mail 100 is first folded to a size that can be stored in the envelope 105 as shown in FIG. . Next, the folded direct mail 100 is accommodated in the envelope 105. Finally, an address sticker 103 describing the customer's address is attached to the envelope 105, and if necessary, a postage stamp is attached to the envelope 105 and then mailed.

However, the above-described conventional direct mail has the following problems (a) and (b).
(A) When mailing direct mail, it is necessary to store the direct mail in an envelope of a predetermined size in advance. However, since the number of direct mails to be mailed is usually enormous, storing direct mails in envelopes is extremely complicated.
(B) From the viewpoint of cost reduction, it is necessary for the party (such as a company) who sends direct mail to reduce the cost required for mailing direct mail as much as possible. However, when a large number of direct mails are mailed to a specific customer or the like, the cost required for the envelope for storing the direct mails becomes a heavy burden on the company on the mailing side.
(Second background)
Due to the rapid advancement of digital technology and the miniaturization of precision devices in recent years, mobile phones having a high-resolution digital camera function have become widespread. Also, with the rapid spread of mobile phones equipped with such a digital camera function, an act called “digital shoplifting” has started to be taken up as a social problem.

  “Digital shoplifting” generally means using a mobile phone equipped with a digital camera function, without purchasing books, magazines, weekly magazines, etc. An act of photographing (for example, an act shown in FIG. 10). Although this “digital shoplifting” act does not fall under the act of stealing the book itself, it is said that “digital shoplifting” is a “malicious act that goes beyond the scope of browsing” from bookstores and publishers. There are a lot of voices that pose problems.

  It is considered that such an act is essentially an act of copying a book at a store without purchasing a book, but at present there is no law that clearly regulates the act relating to “digital shoplifting” itself. . For this reason, at present, attempts have been made to prevent “digital shoplifting” by appealing to the manners of customers in bookstores. However, the current means of appealing to customer manners has not effectively prevented or suppressed the “digital shoplifting” act.

  In view of the first background described above, the object of the present invention is to allow a person who sends a printed matter such as a direct mail or a book to place a specific matter in the form as it is without requiring a complicated operation of putting it in an envelope. It is to provide a printed matter that can be sent to a destination.

  In addition, in view of the above-described second background, another object of the present invention is to provide a printed matter that can effectively prevent a so-called “digital shoplifting” act performed at a bookstore shop or the like. It is to provide.

Such an object is achieved by the present inventions (1) to (11) below.
(1) A printed matter on which illustrations and / or sentences are described,
At least a cover that forms a front cover of the printed material and a backing paper that forms a back cover of the printed material,
A printed matter, wherein an edge portion of the cover sheet is bonded to an edge portion of the back paper sheet by a predetermined bonding means in a state where the cover sheet and the back paper sheet are overlapped.
(2) A spread-type printed matter on which illustrations and / or sentences are described,
At least a cover that forms a front cover of the printed material and a backing paper that forms a back cover of the printed material,
The backing paper is configured to be continuous with the cover so that it can be spread.
A printed matter, wherein an edge portion of the cover sheet is bonded to an edge portion of the back paper sheet by a predetermined bonding means in a state where the cover sheet and the back paper sheet are overlapped.
(3) A booklet-type printed material with a spread book on which illustrations and / or texts are described,
The front cover of the printed matter,
A backing paper that forms the back cover of the printed matter,
Including at least one intermediate sheet provided between the front cover and the back cover, on which the illustrations and / or sentences are written,
The front cover, the backing paper, and the intermediate paper are configured so as to be spread so as to form a spread-type booklet-like printed matter,
A printed matter, wherein an edge of the cover is adhered to an edge of the back paper by a predetermined adhesion means in a state where the cover and the back paper are overlapped with each other through the intermediate paper.
(4) The cover and the backing paper are composed of a single piece of paper on which illustrations and / or sentences are written,
The printed matter as described in (2) or (3) above, wherein the cover and the backing paper are formed in series through a fold line that forms a boundary between the cover and the backing paper.
(5) Perforations are formed on the edge of the cover along the edge,
The outer portion of the perforation formed on the edge of the cover includes a glue margin to which the bonding means is provided,
On the edge of the backing paper, perforations are formed along the edge,
The portion outside the perforation formed on the edge of the backing paper includes a margin for the bonding means,
The perforation formed on the back paper is substantially overlapped on the line on which the perforations on the cover are arranged in a state where the cover is overlapped on the back paper.
By cutting away the perforation along the perforation, it is possible to remove the glue margin adhered from the printed matter,
The printed material according to any one of (1) to (4) above, wherein the illustration and / or the text described in the printed material can be seen by removing the margin. .
(6) The adhesive means is made of an adhesive having a relatively weak adhesive property that enables the edge of the cover sheet to be peeled from the edge of the back paper without damaging it. The printed matter according to any one of (1) to (4) above.
(7) The printed matter according to any one of (1) to (6), wherein the printed matter is a book.
(8) The printed material according to any one of (1) to (6), wherein the printed material is direct mail.
(9) The printed matter as described in (8) above, wherein the direct mail is formed on the sender side immediately before the direct mail is sent.
(10) The illustrations and / or sentences described in the printed matter include information on a specific individual or corporation,
(1) to (6) above, wherein the printed matter requires confidentiality because it may harm the rights or interests of the individual or corporation if the information is made public. Printed matter according to any one of the above.
(11) The cover of the printed matter is configured to serve as the front side of the envelope,
The backing paper of the printed matter is also configured to serve as the back side of the envelope,
The front cover and the back paper of the printed matter are bonded to each other so as to constitute an envelope,
(1) to (1) above, wherein the printed matter is configured so that it can be sent by mail or using a private letter carrier without using an envelope. 10) The printed matter according to any one of

  According to the printed matter of the present invention, the edge of the cover is bonded to the edge of the back by a predetermined bonding means in a state where the cover and the back are overlapped. Therefore, at least the illustrations and texts written in the part where the cover and the back cover face each other cannot be seen unless the attached cover is peeled off from the back. Therefore, according to the printed matter configured as described above, a so-called “digital shoplifting” act in a bookstore or the like can be effectively prevented.

  Further, according to the present invention, the cover and the back of the printed matter are bonded to each other so as to form an envelope. As a result, this printed matter can be used for mailing (or sending using a private letter service provider) as it is without using an envelope. Therefore, according to the present invention, it is possible to send a printed matter such as direct mail without going through a sealing operation which has been conventionally required. As a result, the side of a company or the like that sends a printed matter such as direct mail does not need to store it in an envelope, thereby improving work efficiency when sending direct mail. Further, since the envelope required for sending the conventional direct mail becomes unnecessary, the cost required for sending the direct mail can be reduced as compared with the conventional one.

Hereinafter, a first embodiment, a second embodiment, and a third embodiment of a printed material according to the present invention will be described in detail with reference to the accompanying drawings.
(First embodiment)
First, a direct mail (DM) is given as an example of a printed material, and a first embodiment of the present invention will be described based on FIGS. 1 to 3. FIG. 1 is a perspective view showing a first embodiment (direct mail) of a printed matter of the present invention. FIG. 2 is a front view showing a state in which the direct mail shown in FIG. 1 is expanded. FIG. 3 is a perspective view showing how the direct mail shown in FIG. 1 is used. In FIG. 3, FIG. 3A is a perspective view showing a state in which the edge portion including the margin of the direct mail shown in FIG. 1 is cut along the perforation. FIG. 3B is a perspective view showing a state where the direct mail is developed after the edge portion is cut out as shown in FIG.

  As shown in FIGS. 1 and 2, the direct mail (printed material) 1 a is configured to form a spread-type printed material (that is, a spread advertisement), and on the printed surface, an illustration or a text indicating the content of the advertisement is provided. Etc. (see FIG. 2).

  The direct mail 1a is composed of a single piece of paper (that is, a single piece of paper) on which advertising illustrations, texts, and the like are written. The direct mail 1a includes a front cover 11 that forms a front cover, and a back cover 13 that forms a back cover. , Including. As shown in FIG. 2, the cover sheet 11 and the back sheet 13 are configured to be connected via a fold line 14 that forms a boundary between the cover sheet 11 and the back sheet 13, and are formed so that a spread operation (opening and closing) can be performed. ing. In the embodiment shown in FIG. 2, illustrations and words are described only on the surface where the cover 11 and the back paper 13 face each other. However, in the present invention, the illustrations and words are a part of a direct mail (printed material). It should be noted that it is possible to include not only the entire surface.

  As shown in FIG. 2, a perforation (dotted hole) 15 a is formed in the vicinity of the edge of the cover 11 so as to draw a reverse U-shape along the edge. The portion outside the perforation 15a constitutes a glue margin 17a (indicated by upper right hatching in FIG. 2) to which an adhesive is applied (or applied). Similarly, a perforation 15b is formed near the edge of the backing paper 13 along the edge. Further, a portion outside the perforation 15b formed on the edge of the backing paper 13 constitutes a glue margin 17b (indicated by upper left hatching in FIG. 2) to which an adhesive is applied (or applied). doing. In this specification, the “edge” of the cover 11 and the back 13 does not include a portion corresponding to the binding margin of the cover 11 and the back 13 (the portion along the fold line 14 in FIG. 2). Please note that.

  The direct mail 1a having the above-described configuration is formed (prepared) on the sending source side immediately before sending out the direct mail. For example, the direct mail 1a is prepared through the following procedure on the side of a company or the like serving as a shipping source.

  That is, first, a predetermined adhesive (adhesive means) such as glue is applied to at least one of the glue margins 17 a and 17 b of the cover sheet 11 and the backing paper 13. Next, the direct mail 1a is folded in two with the fold line 14 as a boundary. At this time, in a folded state (that is, a state in which the cover 11 is superimposed on the back paper 13), a perforation 15a formed on the cover 11 and a perforation 15b formed on the back paper 13 , Almost overlap. Thereby, the edge part (glue margin 17a) of the cover sheet 11 is adhered to the edge part (glue margin 17b) of the backing paper 13 by the applied adhesive. The adhering means for adhering the edge of the cover 11 and the edge of the backing paper 13 is not necessarily limited to a general adhesive, and may be composed of, for example, a double-sided tape.

  Next, if necessary, an address sticker 19 on which an address of a specific customer or the like is written is pasted at a position where the appearance of the direct mail 1a is easy to see as shown in FIG. Instead of pasting the address sticker 19, it is also possible to print the address of the customer directly on the direct mail 1a in the printing process for the direct mail 1a.

  In the direct mail 1a prepared through such a procedure, the cover 11 of the direct mail is configured to also serve as the front side of a general envelope. Further, the backing paper 13 is configured to also serve as the back side of a general envelope. That is, the front cover 11 and the back paper 13 of the direct mail 1a are bonded to each other with an adhesive so as to constitute a sealed envelope (this state is shown in FIG. 1). As a result, the direct mail 1a according to the present embodiment can be provided in the form as it is without being accommodated in an envelope as in the prior art (or sent using a private letter carrier). is there. Here, it should be noted that “mailing” includes not only delivery using the domestic postal system but also delivery using the international postal system. It should be noted that “sending using a private letter carrier” includes sending by a private courier using vehicles, motorcycles, bicycles, etc.

  When a person who receives the direct mail 1a (usually a specific customer) looks at the illustrations and texts described in the direct mail, first, as shown in FIG. Edges including the margins 17a and 17b are cut along the perforations 15a and 15b (the cutting direction is indicated by an arrow V). Then, by completely removing the cut edge from the direct mail 1a, the direct mail 1a can be spread. Thereby, the person who received the direct mail 1a can see all the illustrations and sentences described in the direct mail 1a.

  According to the direct mail (printed material) 1a according to the first embodiment described above, the cover sheet 11 and the back sheet 13 are bonded to each other so as to form an envelope. As a result, this direct mail can be used for mailing (or sending using a private letter service provider) as it is without using an envelope. Therefore, according to the present invention, it is possible to send a printed matter such as a direct mail as it is without going through a sealing operation which has been conventionally required. As a result, it becomes possible for a company or the like who sends direct mail to improve the work efficiency when sending direct mail.

Further, since the envelope required for sending the conventional direct mail becomes unnecessary, the cost required for sending the direct mail can be reduced as compared with the conventional one. Furthermore, paper resources can be saved as a result of eliminating the need for envelopes.
(Modification of the first embodiment)
In the direct mail according to the first embodiment described above, instead of forming the perforations 15a and 15b, it is possible to use an adhesive having a relatively weak adhesive property as an adhesive means. As such an adhesive, for example, an adhesive having a relatively weak adhesive property, which is used for a typical commercially available sticky note, can be cited.

By using such an adhesive, a person who receives the direct mail 1 a can peel off the edge of the cover 11 without damaging the edge of the back paper 13. As a result, even if the perforation is not formed, the cover 11 can be easily and cleanly peeled off from the backing paper 13 without damaging the direct mail.
(Second Embodiment)
Next, based on FIG. 4, 2nd Embodiment of the printed matter of this invention is described. FIG. 4 is a perspective view showing a second embodiment (direct mail) of the printed matter of the present invention. The printed matter according to the second embodiment is configured as a direct mail, and has the same configuration as the direct mail 1a according to the first embodiment except for the following points (1) to (4). doing.
(1) The direct mail 1b according to the second embodiment is composed of a separate cover sheet 11b and a back sheet 13b (that is, composed of two sheets of paper).
(2) The front cover 11b and the back paper 13b are configured so as to be spread apart by a staple 21 provided on the binding margin side.
(3) In the cover sheet 11b, the perforation 15a and the glue margin 17a are provided only at a part of the edge of the cover sheet 11b.
(4) In the backing paper 13b, the perforation 15b and the glue margin 17b are provided only at a part of the edge of the backing paper 13b.

According to the direct mail 1b according to the second embodiment, the perforations 15a and 15b and the adhesive margins 17a and 17b are provided only at a part of the edge of the direct mail 1b. As shown in FIG. That is, the direct mail 1b is not sealed in all four directions unlike the case of the first embodiment. However, the side that forms the binding margin is bound by the staple 21 and the edge on the opposite side (the side on which the perforations 15a and 15b and the adhesive margins 17a and 17b are provided) is bonded by an adhesive. It is designed to be glued. Therefore, the direct mail 1b according to the second embodiment can also be used for mailing (or sending using a private letter service provider) in the same form as in the first embodiment. .
(Third embodiment)
Next, books (including catalogs, magazines, weekly magazines, booklet direct mails, etc.) are listed as examples of printed matter, and a third embodiment of the present invention will be described based on FIGS. 5 and 7. FIG. 5 is a perspective view showing a third embodiment (book) of the printed matter of the present invention. 6 is a perspective view showing a state in which the book shown in FIG. 5 is developed. FIG. 7 is a perspective view showing how the book shown in FIG. 5 is used. In FIG. 7, FIG. 7 (A) is a perspective view showing a state in which the edge portion including the margin for the book shown in FIG. 5 is cut along the perforation. FIG. 7B is a perspective view showing a state in which the book is developed after the edge portion including the adhesive margin is cut out from the book as shown in FIG. 7A.

  As shown in FIGS. 5 and 6, the book (printed material) 1 c includes a front cover 11 that forms a front cover, a back paper 13 that forms a back cover, and a plurality of covers provided between the cover 11 and the back paper 13. And the intermediate paper 12 (in FIG. 5, the intermediate paper 12 is indicated by a one-dot chain line). The front cover 11, the back paper 13, and the intermediate paper 12 are integrally connected at a binding margin portion so as to form a spread booklet printed matter. Illustrations and sentences (articles) constituting the contents of the book are described on each of the cover sheet 11, the back sheet 13, and the intermediate sheet 12.

  The cover sheet 11 and the back sheet 13 are composed of a single sheet (that is, a single sheet), and through the fold line 14 that forms the boundary between the cover sheet 11 and the back sheet 13, as in the first embodiment. They are configured in series (see FIG. 6). Further, the cover sheet 11 and the back sheet 13 each have a slightly larger area than the intermediate sheet 12. Therefore, when the cover sheet 11 and the back sheet 13 are overlapped with the intermediate paper 12 in between, the edge of the cover sheet 11 and the edge of the back paper 13 (adhesive margin) protrude from the outer periphery of the intermediate paper 12. (See FIG. 5).

  In the vicinity of the edge of the cover 11 of the book 1c, a perforation (dotted hole) 15a is formed along the edge as in the case of the first embodiment. The portion outside the perforation 15a includes a glue margin 17a (indicated by upper right hatching in FIG. 6) to which an adhesive is applied (or applied). Similarly, a perforation 15b is formed near the edge of the backing paper 13 along the edge. Further, the portion outside the perforation 15b formed at the edge of the backing paper 13 includes a glue margin 17b (indicated by upper left hatching in FIG. 6) to which an adhesive is applied (or applied). It is out.

  On the side of manufacturing (or selling) the book 1c having the above-described configuration, the book is prepared through the following procedure. That is, first, the front cover 11, the back paper 13, and the intermediate paper 12 configured in a booklet shape that can be spread are prepared. Next, a predetermined adhesive is applied (or applied) to at least one of the adhesive margins 17 a and 17 b of the cover sheet 11 and the back sheet 13. Next, in a state where the cover sheet 11 and the back sheet 13 are overlapped with the intermediate sheet 12 interposed therebetween (that is, the booklet 1c is closed), the edge of the cover sheet 11 is bonded to the edge of the back sheet 13 with a predetermined adhesive. Adhere to the part. At that time, the perforations 15a formed on the cover 11 and the perforations 15b formed on the back paper 13 are made to substantially overlap. Through such a procedure, the edge portion (glue 17a) of the cover sheet 11 is adhered to the edge portion (glue 17b) of the backing paper 13 by the applied adhesive. The book 1c in this state is shown in FIG.

  On the other hand, when a person who has purchased a book 1c looks at an illustration or a sentence described in the book, first, as shown in FIG. 7 (A), an edge including glue margins 17a and 17b that are bonded together. The portion is cut along the perforation 15 (the cutting direction is indicated by an arrow X). Then, the edge including the adhesive margins 17a and 17b is completely removed from the book 1c so that the book 1c can be opened. Thereby, the purchaser can see all the illustrations and sentences described in the book 1c after purchasing the book.

  Note that an address sticker 19 as shown in FIG. 1 can be attached to the book 1c according to the third embodiment described above. When such an address sticker 19 is affixed, the book 1c can be mailed (or sent using a private letter service provider) in its form without being put in an envelope. Become.

  According to the book (printed material) 1c according to the third embodiment described above, the edge (the adhesive margin 17a) of the cover 11 is covered with the predetermined adhesive in a state where the cover 11 and the back 13 are overlapped. It is bonded to the edge of the paper 13 (glue 17b). Therefore, the article described on the intermediate paper 12 and the article described on the portion where the cover 11 and the back paper 13 face each other cannot be viewed unless the attached cover 11 is peeled off from the back paper 13. Therefore, according to the book configured as described above, it is possible to effectively prevent the so-called “digital shoplifting” act in the bookstore or the like described in relation to the prior art.

  Moreover, according to the book 1c which concerns on 3rd Embodiment mentioned above, the perforation 15a, 15b is formed in the said book, and the glue margins 17a, 17b are formed in the outer side of the said perforation. Yes. By forming such a perforation, after purchasing the book 1c, it is possible to smoothly remove the part including the glue margin from the book 1c without damaging the part where the illustration or article is described. .

  Moreover, according to the book 1c which concerns on 3rd Embodiment mentioned above, since the cover 11 and the back paper 13 are adhere | attached so that the closed bag may be comprised, for example, the various appendix attached to the book 1c. It becomes possible to prevent a bonus or the like from falling out of the book. Further, for the same reason, it is possible to prevent shoplifting of an appendix attached to the book 1c.

  The specific configuration of the printed matter according to the present invention has been described above in relation to the first to third embodiments. Note that the above-described embodiments are merely examples, and the present invention is not limited to the above-described embodiments.

  That is, the printed matter of the present invention can be implemented in a mode other than direct mail and books. For example, the printed matter of the present invention may be a printed matter requiring confidentiality. Here, “printed material that requires confidentiality” specifically includes information on a specific individual or corporation, and when such information is made public, the rights and interests of the individual or corporation are harmed. A printed matter that has a risk. Examples of such printed materials include printed materials that include the correction results from the examination instructing organization, printed materials that include the examination results in the qualification test, printed materials that include the examination results in the educational institution, printed materials that include the amount charged for public fees, etc. Is mentioned.

  The present invention provides a printed matter that enables a person who sends a printed matter such as a direct mail or a book to send the printed matter to a specific destination as it is without requiring a complicated operation of putting it in an envelope. It is preferably used for providing.

  In addition, the present invention is preferably used to provide a printed matter that can effectively prevent a so-called “digital shoplifting” action performed at a bookstore or the like.

It is a perspective view which shows 1st Embodiment (direct mail) of the printed matter of this invention. It is a front view which shows the state which expand | deployed the direct mail shown in FIG. FIG. 3A is a perspective view showing a usage mode of the direct mail shown in FIG. 1, and FIG. 3A shows a state in which an edge portion including a margin of the direct mail shown in FIG. FIG. 3B is a perspective view showing a state in which the direct mail is developed after the edge portion is cut out as shown in FIG. It is a perspective view which shows 2nd Embodiment (direct mail) of the printed matter of this invention. It is a perspective view which shows 3rd Embodiment (book) of the printed matter of this invention. It is a perspective view which shows the state which expand | deployed the book shown in FIG. FIG. 7A is a perspective view illustrating a usage state of the book illustrated in FIG. 5, and FIG. 7A is a perspective view illustrating a state in which an edge portion including a margin for the book illustrated in FIG. 5 is cut along a perforation. FIG. 7B is a perspective view showing a state in which the book is developed after the edge portion including the glue margin is cut out from the book as shown in FIG. 7A. It is a front view shown in the state which developed general direct mail (conventional direct mail) in which advertising, publicity, etc. were written. It is a perspective view which shows the aspect at the time of actually mailing the direct mail shown in FIG. It is a figure which shows the mode of what is called a "digital shoplifting" act currently performed in the shop front etc. of a bookstore.

Explanation of symbols

1a Direct mail (first embodiment of printed matter)
1b Direct mail (second embodiment of printed matter)
1c Books (Third embodiment of printed matter)
11 Cover (Cover)
11b Cover (front cover)
12 Intermediate paper 13 Back paper (back cover)
13b Backing paper (back cover)
14 crease 15a perforation (perforation on the cover side)
15b perforation (perforation on the back paper side)
17a Paste allowance (adhesive allowance on the cover side)
17b Adhesive margin (adhesive margin on the backing paper side)
19 Address Sticker 21 Stapler Needle 100 Conventional Direct Mail 103 Address Sticker 105 Envelope

Claims (11)

A printed matter on which illustrations and / or texts are written,
At least a cover that forms a front cover of the printed material and a backing paper that forms a back cover of the printed material,
A printed matter, wherein an edge portion of the cover sheet is bonded to an edge portion of the back paper by a predetermined bonding means in a state where the cover sheet and the back paper are overlapped. A spread-type printed matter on which illustrations and / or sentences are described,
At least a cover that forms a front cover of the printed material and a backing paper that forms a back cover of the printed material,
The backing paper is configured to be continuous with the cover so that it can be spread.
A printed matter, wherein an edge portion of the cover sheet is bonded to an edge portion of the back paper by a predetermined bonding means in a state where the cover sheet and the back paper are overlapped. A booklet-like printed material with illustrations and / or texts,
The front cover of the printed matter,
A backing paper that forms the back cover of the printed matter,
Including at least one intermediate sheet provided between the front cover and the back cover, on which the illustrations and / or sentences are written,
The front cover, the backing paper, and the intermediate paper are configured so as to be spread so as to form a spread-type booklet-like printed matter,
A printed matter, wherein an edge of the cover is adhered to an edge of the back paper by a predetermined adhesive means in a state where the cover and the back paper are overlapped with each other through the intermediate paper. The front cover and the back paper are composed of a single piece of paper on which illustrations and / or sentences are described,
The printed matter according to claim 2 or 3, wherein the front cover and the back paper are configured in series via a fold line that forms a boundary between the front cover and the back paper. On the edge of the cover, perforations are formed along the edge,
The outer portion of the perforation formed on the edge of the cover includes a glue margin to which the bonding means is provided,
On the edge of the backing paper, perforations are formed along the edge,
The portion outside the perforation formed on the edge of the backing paper includes a margin for the bonding means,
The perforation formed on the back paper is substantially overlapped on the line on which the perforations on the cover are arranged in a state where the cover is overlapped on the back paper.
By cutting away the perforation along the perforation, it is possible to remove the glue margin adhered from the printed matter,
The printed matter according to any one of claims 1 to 4, wherein by removing the margin, it is possible to see all of the illustrations and / or sentences written on the printed matter. The adhesive means is made of a relatively weak adhesive that enables the edge of the cover sheet to be peeled from the edge of the backing paper without damage. Printed matter in any one of thru | or 4. The printed matter according to any one of claims 1 to 6, wherein the printed matter is a book. The printed matter according to any one of claims 1 to 6, wherein the printed matter is direct mail. The printed matter according to claim 8, wherein the direct mail is formed on a sending source side immediately before sending out the direct mail. The illustrations and / or texts on the printed material contain information about a specific individual or corporation,
7. The printed matter requires confidentiality because there is a risk of harming the rights and interests of the individual or corporation when the information is made public. The printed matter described. The cover of the printed matter is configured to serve also as the front side of the envelope,
The backing paper of the printed matter is also configured to serve as the back side of the envelope,
The front cover and the back paper of the printed matter are bonded to each other so as to constitute an envelope,
The printed matter is configured so that it can be used for postal mail or sending using a private letter carrier without using an envelope. Printed matter according to any one of the above.

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