JPH07290866A - Advertising catalog suited for direct mail - Google Patents

Abstract

PURPOSE:To provide a catalog suited for direct mail through a postal service which can be handled the same way as an envelope. CONSTITUTION:An advertising catalog suited for direct mail 10 is foldable at least into two sections, one being for a continuously formed postcard 13 for return perforated for separation, which have open ends to be closed and fixed by an adhesive tape. In addition, a space for writing an address is formed on the surface of one of the sections.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement catalog suitable for direct mail, and more particularly to an advertisement catalog suitable for direct mail having an envelope function as well as an advertisement function.

[0002]

2. Description of the Related Art Most of the conventionally known direct mails are used for a greeting of the sender, an explanation of a subject of advertisement, a photograph of the same, a request for data, a reply to a questionnaire, etc. A reply postcard is included.

[0003]

However, direct mail is a rapidly popularized advertising method because of its convenience that it can be reliably delivered to individual users by utilizing the certainty of postal mail. In many cases, many companies use direct mail to endeavor to advertise and provide information, and those who receive direct mail will receive several tens of direct mails a day in the worst case. Many recipients tend to discard the contents of the envelope without checking it. Also, for senders such as companies, since greeting cards, catalogs, and reply postcards are enclosed in the envelope as described above, the cost of the catalog and the work cost of enclosing them in the envelope are reduced. There is a problem that it grows.

It is an object of the present invention to improve the above-mentioned direct mail, which has been widely used in the related art, to make a great appeal to the recipient, and to reduce the economical and labor burden on the sender. It is a thing.

[0005]

In order to achieve the above object, the present invention provides an advertisement catalog in which a rectangular paper sheet is folded in two at least at a central portion through a polygonal line, and at least one leaf has a polygonal line. It is characterized in that it has a postcard for reply that is serially connected through it, has an address space on either surface of the two paper sheets, and seals the open edge with glue tape or the like when folded. It is a thing.

[0006]

As described above, the advertisement catalog suitable for direct mail according to the present invention can be used as an envelope as it is, so that the recipient does not have to open the envelope and simply removes the tape. You can read the contents of direct mail, you can expect to prevent useless direct mail, and in terms of cost because you do not use envelopes,
In addition, the work of enclosing it in an envelope becomes unnecessary.

[0007]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below with reference to FIGS. 1 to 6 of the accompanying drawings. In these figures,
Reference numeral 10 indicates a rectangular paper sheet forming an advertisement catalog, which has an appropriate thickness and strength, and is basically formed by folding the rectangular paper sheet 10 in half along a folding line X. In other words, the leaves 11 and 12 formed by being bent are in a continuous state along the folding line X.

The outer surface 11A of the leaf 11 is at least
There is an address space 11Q for filling in the destination or pasting a patch with the destination printed,
On the outer surface 12A of the leaf 12, the address and company name of the shipping source of a company or the like are written.

A return postcard 13 is continuously formed on the open end 12x of the leaf 12 through a separating line Y,
A reply address is formed on the front side 13a of the reply postcard 13 and a reply content column is formed on the back side 13b thereof.

The reply postcard 13 is the inner surface 12 of the leaf 12.
In the state of folding toward the A side, the contour line of the leaf 12,
In other words, the size and shape are such that they do not project outside the maximum outer contour line.

On the inner surface 11A of the leaf 11, a greeting message Q for sending a letter is written, and on the inner surface 12B of the leaf 12, a sentence showing the contents of the advertisement and an explanatory item P such as a drawing are written. .

When the leaves 11 and 12 are folded along the folding line X, the open edges of the leaves 11 and 12 overlap with each other, and the open edges are sealed with the adhesive tape T. It won't open.

Therefore, when opening, the adhesive tape T
By cutting off, it is possible to read the greeting text Q and the explanation matter P described on the inner surfaces 11B and 12B of the leaves 11 and 12.

In the embodiment shown in FIG. 3, the leaves 11 and 12 are
In the meantime, the expanded leaf 14 is continuously formed by the fold line Z, and when the leaf 11 is folded inward, it overlaps with the leaf 14, and when folded further, it overlaps with the leaf 12. At this time, if the reply postcard 13 is folded inward, the overall size is almost the same as the size of the leaf 11.

Further, the center of the other leaf 20 is fixed by a stapler 21 along a folding line X which is a boundary between the leaf 11 and the leaf 14, and the outer surface 22A, the inner surface 22B, and the outer surface of the left and right surfaces 22, 23 of the leaf 20 are fixed. 23A and the inner surface 23B are provided with an explanation item P of the object of the advertisement, if necessary.

[0016]

As is apparent from the above description, according to the advertisement catalog suitable for the direct mail according to the present invention,
It is possible to integrate reply postcards, which are an questionnaire sheet, with the catalog, which is convenient not only for mailing, but also because the advertising catalog can be used as an envelope so that the recipient can open the envelope. Instead, you can read the contents of direct mail simply by removing the tape, and you can expect the effect of preventing useless direct mail that is discarded without being read. In addition, since a so-called envelope is not used, the cost is further reduced, and the work of enclosing the envelope becomes unnecessary, which has the effect of reducing the burden on the sender.

[Brief description of drawings]

FIG. 1 is an overall perspective view of an advertisement catalog suitable for direct mail according to the present invention.

FIG. 2 is an end view of the same.

FIG. 3 is a development view of the same.

FIG. 4 is a development view according to another embodiment.

FIG. 5 is an end view of FIG. 4 showing a folding order.

FIG. 6 is an end view of FIG.

[Explanation of Codes] 10 Advertising Catalog Main Body 11 Leaf 11A Leaf 11 Outer Surface 11B Leaf 11 Inner Surface 11Q Address Space 12 Leaf 12A Leaf 12 Outer Surface 12B Leaf 12 Inner Surface 12X Open Edge 13 Reply Postcard 13a Reply Postcard Surface P Description Q Greeting text T Adhesive tape X Folding line Y Separation line Z Folding line 20 Other leaf 21 Stapler 22 Left side of leaf 20 Right side of leaf 20

Claims (1)

[Claims] 1. An advertising catalog in which at least a rectangular paper sheet is folded in two at a central portion through a broken line, and at least one leaf has a reply postcard continuously provided through the broken line and two paper sheets. An advertising catalog suitable for direct mail that has an address space on either surface and is configured to seal the open edge with glue tape or the like when folded.