JP2005242639A - User terminal, collection server, distribution server, and distribution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To distribute the operation logs of respective terminals and to display or transmit suitable information in real time on the basis of these operation logs. <P>SOLUTION: In a distribution system 100a, a user terminal A displays contents information on the basis of a user's operation signal and stores a terminal operation log concerned with the displayed contents information. The user terminal A transmits/receives totalization result information to/from other user terminals B to F. The user terminal A generates and stores a shared operation log on the basis of totalization result information received from the other user terminals B to F. Then the user terminal A sets new totalization result information on the basis of the shared operation log and transmits the new totalization result information to other user terminals B to F existing in a communicable area. The user terminal A automatically displays specific contents information as advertisement contents information on the basis of the terminal operation logs and the shared operation log. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an information distribution system using wireless communication between terminals.

  With the modernization of network technology, product information can be browsed by small terminals such as PDAs (Personal Digital Assistants) carried by users in large-scale stores and showrooms instead of conventional paper-based catalogs. ing.

  At present, there is known an information distribution system using P2P (Peer to Peer) or the like in which client terminals exchange data in an equal relationship without using a server. With such a distribution system, in a large-scale store or showroom, in addition to product information that the user desires to browse, the user can display and transmit advertising information mainly for the purpose of sales promotion. It is useful if it can be performed in real time according to the "place".

  The present invention has been made in view of the above points, and by distributing an operation log of each terminal between terminals, appropriate information can be displayed and transmitted based on the operation log in real time. It is an object to provide a distribution system.

  One aspect of the present invention is a user terminal that includes a display unit and is capable of communicating with other user terminals, the content information storage unit that stores a plurality of pieces of content information, and the content based on an operation signal. Content information display means for displaying content information extracted from information storage means on the display unit, terminal operation log storage means for storing an operation log related to the content information displayed by the content information display means as a terminal operation log, and the terminal Terminal operation log transmission means for transmitting operation logs to other user terminals, terminal operation log reception means for receiving terminal operation logs stored in other user terminals, and the terminal operation log storage means Totaling result information by totaling the terminal operation log being processed and the terminal operation log received by the terminal operation log receiving means It includes a fruit information generating means.

  In addition, a distribution method according to a similar aspect includes a content information storage step for storing a plurality of pieces of content information, an operation signal, and a distribution method that is executed by a user terminal that includes a display unit and can communicate with other user terminals. A content information display step for displaying the content information extracted from the content information storage means on the display unit, and a terminal operation log for storing an operation log related to the content information displayed by the content information display step as a terminal operation log A storage step, a terminal operation log transmission step for transmitting the terminal operation log to another user terminal, a terminal operation log reception step for receiving a terminal operation log stored in another user terminal, and the terminal The terminal operation log stored in the operation log storage means and the terminal operation log received by the terminal operation log reception means are totaled. And in having a a total result information generating step of generating a total result information.

  In the user terminal or method configured as described above, the user terminal includes a display unit and a communication function capable of communicating with other user terminals, and stores a plurality of pieces of content information in advance. Here, examples of the user terminal include a small terminal such as a PDA that can be easily carried by the user. The user terminal extracts specific content information from the content information stored in advance based on a predetermined operation signal, and displays it on the display unit. Here, the operation signal is a signal generated by an action performed by the user to display specific content information. The user terminal stores an operation log related to the content information displayed by such an operation signal as a terminal operation log. Further, the user terminal transmits / receives a terminal operation log to / from other user terminals within the communicable area by the communication function. And a user terminal produces | generates the total result information of an operation log by totaling the terminal operation log which self memorize | stores, and the terminal operation log of another user terminal. According to this, since the operation log can be shared among a plurality of user terminals that can communicate with each other, the user is interested in the surrounding users including himself / herself based on the aggregation result information. It is possible to easily understand what the content information is.

  In another aspect of the present invention, a user terminal including a display unit and capable of communicating with other user terminals, the content information storing means for storing a plurality of content information, and the content based on an operation signal Content information display means for displaying content information extracted from information storage means on the display unit, and terminal operation for storing an operation log related to the content information displayed by the content information display means as a terminal operation log in a terminal operation log storage area Based on log storage means, aggregation result information receiving means for receiving, as aggregation result information, aggregation results based on operation logs of a plurality of user terminals from other user terminals, based on the terminal operation log and the aggregation result information A shared operation log storage unit that generates a shared operation log and stores it in the shared operation log storage area, and a shared operation log based on the shared operation log. Comprising a set of user new total result information based on the operation log of the terminal, the total result information transmitting means for transmitting to another user terminal.

  The user terminal configured as described above includes a display unit and a communication function capable of communicating with other user terminals, and stores a plurality of pieces of content information in advance. The user terminal extracts specific content information from the content information stored in advance based on a predetermined operation signal, and displays it on the display unit. Here, the operation signal is a signal generated by an action performed by the user to display specific content information. The user terminal stores an operation log related to the content information displayed by such an operation signal as a terminal operation log in the terminal operation log storage area. In addition, the user terminal transmits / receives count result information based on operation logs of a plurality of user terminals to / from other user terminals within the communicable area by the communication function. And a user terminal produces | generates a shared operation log based on the terminal operation log which self memorize | stores, and the total result information received from the other user terminal, and memorize | stores it in a shared operation log storage area. Furthermore, the user terminal sets new tabulation result information based on the shared operation log, and transmits it to other user terminals existing in the communicable area.

  Here, since the terminal operation log is an operation log of the own terminal and the total result information is an operation log of a plurality of user terminals, the shared operation log is stored in a plurality of user terminals around the user terminal. It can be said that this is one form of sharing the operation log. In other words, the user terminal stores the terminal operation log and the shared operation log, and the user terminal can transmit and receive the total result information based on the shared operation log, so that the user terminal has a plurality of user terminals existing in the vicinity. Can be shared with each other. Therefore, according to this, since the operation log can be shared among a plurality of user terminals that can communicate with each other, the content information that the surrounding users including himself / herself are interested in has no content information. You can easily figure out what it is.

  In another aspect of the user terminal, the shared operation log storage area has an array composed of a plurality of records, and stores an operation log for each record constituting the array. The aggregation result information receiving means is means for receiving operation logs stored in any of the records constituting the array as aggregation result information from another user terminal, and the user terminal The operation result received by the result information receiving unit further includes a replacement unit that replaces the operation log stored in any one of the records included in the array of the shared operation log storage area. The operation log stored in any one of the records constituting the array of the shared operation log storage area is set as the total result information and transmitted to other user terminals.

  In the user terminal configured as described above, the shared operation log storage area has an array of a certain length, and stores operation logs of other user terminals for each record constituting the array. A shared operation log is configured. Then, the user terminal replaces any record constituting the array with the operation log received as the total result information from the other user terminals, and repeats this. As a result, the array stored in the shared operation log storage area holds a plurality of operation logs of peripheral user terminals. Therefore, the user terminal can automatically display the content information corresponding to the user's interest and interest as the advertisement content information based on the sharing operation log and the terminal operation log, and effective sales promotion can be achieved. It can be carried out.

  In another aspect of the above user terminal, the shared operation log storage area has a shared operation log array composed of a plurality of records, and an operation log is recorded for each record constituting the shared operation log array. The shared operation log array includes information on a replacement ratio in the case where the shared operation log array is replaced with another shared operation log array at a constant ratio. The user terminal is stored in the shared operation log storage area based on the replacement ratio by the shared operation log array received by the total result information receiving unit. Replacement means for replacing the shared operation log array, wherein the shared operation log storage means is based on the terminal operation log and the shared operation log array replaced by the replacement means. Generating a new shared operation log and storing it in the shared operation log storage area, wherein the totaling result information transmitting means stores the new shared operation log array stored in the shared operation log storage area. Set in the summary result information and send to other user terminals.

  The user terminal configured as described above stores a shared operation log array including operation logs of a plurality of user terminals in the shared operation log storage area. Then, the shared operation log array stored in the shared operation log storage area is replaced by the shared operation log array received from the other user terminals as the total result information based on a preset replacement ratio. Then, the user terminal generates a new shared operation log based on the terminal operation log and the replaced shared operation log array, and stores it in the shared operation log storage area. Thereby, the shared operation log array stored in the shared operation log storage area holds a plurality of operation logs of peripheral user terminals. Therefore, the user terminal can automatically display the content information corresponding to the user's interest and interest as the advertisement content information based on the sharing operation log and the terminal operation log, and effective sales promotion can be achieved. It can be carried out.

  In one aspect of the user terminal, the display unit is a content information display unit that displays content information based on the operation signal, and an advertisement that displays advertisement content information based on the terminal operation log and the sharing operation log. An advertisement that is displayed on the advertising content information display unit as advertising content information, the content information extracted from the content information storage means based on the terminal operation log and the sharing operation log. Content information display means is further provided.

  The user terminal configured as described above includes a content information display unit and an advertisement content information display unit. And a user terminal displays the said specific content information on a content information display part based on the operation signal generate | occur | produced by the action for displaying the specific content information by a user. In addition, the user terminal analyzes the content information that the surrounding users are interested in from the terminal operation log and the shared operation log, and displays the advertisement content information as specific content information as the advertisement content information based on the analysis result. Automatically displayed on the screen. For example, it is conceivable to display content information of interest to neighboring users as advertisement content information based on the analysis result. As a result, it is possible to provide content information that suits the user's preference, and when the content information is information related to a predetermined product, it is possible to promote sales.

  In one aspect of the user terminal, the display unit is a content information display unit that displays content information based on the operation signal, and an advertisement that displays advertisement content information based on the terminal operation log and the sharing operation log. A content information display unit, based on the terminal operation log and the shared operation log, ranking generating means for generating a ranking of the content information in descending order of the number of times displayed, and ranking information related to the ranking An advertisement content information display unit that displays the advertisement content information on the advertisement content information display unit is provided.

  The user terminal configured as described above includes a content information display unit and an advertisement content information display unit. And a user terminal displays the said specific content information on a content information display part based on the operation signal generate | occur | produced by the action for displaying the specific content information by a user. In addition, the user terminal generates a ranking of content information from the terminal operation log and the sharing operation log in order of the number of times displayed, and automatically displays information related to the ranking on the advertising content information display unit as advertising content information. To do. According to this, the user can recognize the content information that the surrounding users are interested in from the advertisement content information. Therefore, it is possible to expect an effect that more users can browse popular content information by the advertisement content information.

  In another aspect of the user terminal, the advertising content information display means further displays the content information extracted from the content information storage means based on the ranking as advertising content information on the advertising content information display unit. . According to this, the user terminal can automatically display the top ranking content information as the advertising content information. Therefore, the advertisement content information can provide the user with information that matches the fashion of the surrounding users. In addition, the user terminal can automatically display content information at a lower rank as advertisement content information. Therefore, the advertisement content information can be used to provide the user with information that the user has not been interested in until then.

  In another aspect of the present invention, the collection server is capable of communicating with a plurality of user terminals, the user terminal includes a display unit, stores a plurality of content information, and from the user terminal, Corresponding terminal operation log receiving means for receiving an operation log related to content information displayed on the display unit as a terminal operation log, terminal operation log received by the operation log receiving means, and reception date and time to identification information of the user terminal Terminal operation log storage means for storing information, aggregation result information receiving means for receiving the aggregation results based on operation logs of a plurality of user terminals from the user terminal as aggregation result information, and the aggregation result information receiving means, A totaling result information storage unit that stores the received totaling result information and the reception date and time in association with the identification information of the user terminal;

  The collection server configured as described above can communicate with a plurality of user terminals. On the other hand, the user terminal includes a display unit and stores a plurality of pieces of content information in advance. Further, the user terminal stores an operation log related to the content information displayed on the display unit as a terminal operation log. When receiving the terminal operation log from the user terminal, the collection server stores the terminal operation log and the reception date / time using the identification information of the user terminal as a key. Further, when receiving the aggregation result information based on the operation logs of a plurality of user terminals from the user terminal, the collection server stores the aggregation result information and the reception date and time using the identification information of the user terminal as a key. According to this, since the collection server can store the operation log of a specific user terminal and the total operation logs of a plurality of user terminals, the information distributor who manages the collection server is a user. It is possible to easily grasp what information is of interest to individuals and a plurality of surrounding users.

  In one aspect of the collection server, the terminal operation log storage unit stores the terminal operation log in association with identification information of the collection server that has received the terminal operation log, and the totalization result information storage unit The aggregation result information is stored in association with the identification information of the collection server that has received the aggregation result information. According to this, for example, when a plurality of collection servers are installed in a showroom to which the user can move, the information stored by the total result information storage means is collected and analyzed from each collection server. In addition to grasping information of interest to individual users and a plurality of neighboring users, it is also possible to grasp the approximate movement route of the user based on the installation location of the collection server.

  In another aspect of the server, the collection server includes a large display unit, and receives advertisement content information receiving means for receiving advertisement content information to be displayed on the large display unit based on the total result information And advertising content information display means for displaying the advertising content information on the large display unit. According to this, the collection server includes a large display unit such as a PDP (Plasma Display Panel). The collection server receives the advertisement content information based on the stored total result information and displays it on a large display unit provided in the collection server. According to this, the collection server not only grasps information in which a plurality of users are interested based on the aggregation result information, but also displays the information in which the user is interested on the large display unit, It can be provided to users at the same time.

  In another aspect of the collection server, the collection server is capable of communicating with a user terminal, the user terminal including a display unit and a storage area, and the storage area is transmitted to another user terminal. Operation information related to content information displayed on the display unit from the user terminal, and a common area for storing content information for the user terminal and a user area for storing content information usable by the user terminal. Terminal operation log receiving means for receiving the terminal operation log, and based on the terminal operation log received by the terminal operation log receiving means, the content information stored in the common area is copied and stored in the user area An accumulation rule generation unit that generates an accumulation rule that defines conditions, and an accumulation rule that is generated by the accumulation rule generation unit and that is transmitted to the user terminal. Includes a rule transmission means, the.

  The collection server configured as described above can communicate with a plurality of user terminals. On the other hand, the user terminal is provided with a display unit and a storage area. The storage area can be further used by a common area for storing content information to be transmitted to other user terminals and a predetermined user terminal itself. A user area for storing various contents information. The collection server generates an accumulation rule based on the terminal operation log received from the user terminal. Here, the accumulation rule defines conditions when the user terminal duplicates the content information stored in the common area and stores it in the user area. The collection server transmits the generated accumulation rule to the user terminal that has received the terminal operation log. According to this, the user does not need to set the accumulation rule by operating the user terminal, and can apply the accumulation rule received from the collection server. Therefore, the operation burden on the user can be reduced.

  In another aspect of the present invention, a distribution server capable of communicating with a plurality of user terminals provided with a display unit, the operation relating to content information displayed on the display unit of the plurality of user terminals from the user terminal Total result information receiving means for receiving log total results as total result information, content information generating means for generating content information to be displayed on the display unit of the user terminal based on the total result information, and the content Content information transmitting means for transmitting content information generated by the information generating means to the user terminal.

  The distribution server configured as described above can communicate with a plurality of user terminals including a display unit. The distribution server first receives count result information from the user terminal. And a delivery server produces | generates new content information based on the said total result information, and transmits to the user terminal which exists in a communicable area. According to this, the distribution server can generate new content information corresponding to a target that the user or a plurality of nearby users are interested in based on the total result information, and provide the content information to the user. it can. Therefore, an information distributor who manages the distribution server can perform effective sales promotion and the like.

  In another aspect of the present invention, in a distribution method that is provided by a user terminal that includes a display unit and can communicate with other user terminals, a content information storage step that stores a plurality of content information, and an operation signal A content information display step for displaying the content information extracted from the content information storage means on the display unit, and a terminal operation log storage step for storing an operation log related to the content information displayed by the content information display step as a terminal operation log A terminal operation log transmitting step for transmitting the terminal operation log to another user terminal, a terminal operation log receiving step for receiving a terminal operation log stored in another user terminal, and the terminal operation log By summing up the terminal operation log stored in the storage means and the terminal operation log received by the terminal operation log reception means, Having a total result information generating step of generating a result information.

  By executing the above program by a computer, the above-described user terminal can be realized. Moreover, each aspect of the above-described user terminal can be realized in the same manner.

  In another aspect of the present invention, in a distribution system including a user terminal and a collection server that include a display unit and can communicate with each other, the user terminal includes content information storage means that stores a plurality of content information; A content information display unit for displaying content information extracted from the content information storage unit on the display unit based on an operation signal, and an operation log related to the content information displayed by the content information display unit as a terminal operation log. Terminal operation log storage means for storing in the operation log storage area, aggregation result information receiving means for receiving the aggregation results based on operation logs of a plurality of user terminals from other user terminals as aggregation result information, and the terminal operation A shared operation log is generated based on the log and the total result information, and stored in the shared operation log storage area. Based on the log storage means, based on the shared operation log, sets new total result information based on operation logs of a plurality of user terminals, and transmits the total result information transmitting means to other user terminals; and the terminal operation A collection server transmitting means for transmitting the log and the total result information to the collection server, wherein the collection server receives a terminal operation log receiving means for receiving the terminal operation log from the user terminal; and the operation log reception Terminal operation log storage means for storing the terminal operation log and the reception date and time received by the means in association with the identification information of the user terminal, and total result information receiving means for receiving the total result information from the user terminal And count result information storage means for storing the count result information received by the count result information receiving means and the reception date and time in association with the identification information of the user terminal.

  In the distribution system configured as described above, the user terminal extracts specific content information from content information stored in advance based on a predetermined operation signal, and displays it on the display unit. At this time, the user terminal stores an operation log related to the content information displayed by such an operation signal as a terminal operation log in the terminal operation log storage area. In addition, the user terminal transmits / receives count result information based on operation logs of a plurality of user terminals to / from other user terminals within the communicable area by the communication function. And a user terminal produces | generates a shared operation log based on the terminal operation log which self memorize | stores, and the total result information received from the other user terminal, and memorize | stores it in a shared operation log storage area. Furthermore, the user terminal sets new tabulation result information based on the shared operation log, and transmits it to other user terminals existing in the communicable area.

  On the other hand, when receiving the terminal operation log from the user terminal, the collection server stores the terminal operation log and the reception date and time using the identification information of the user terminal as a key. Further, when the collection server receives the aggregation result information from the user terminal, the collection server stores the aggregation result information and the reception date / time using the identification information of the user terminal as a key. According to this, since the collection server can store the operation log of a specific user terminal and the total operation logs of a plurality of user terminals, the information distributor who manages the collection server is a user. It is possible to easily grasp what information is of interest to individuals and a plurality of surrounding users.

  In still another aspect of the present invention, in a distribution system including a user terminal and a distribution server that include a display unit and can communicate with each other, the user terminal stores a plurality of pieces of content information. And a content information display unit that displays content information extracted from the content information storage unit on the display unit based on the operation signal, and an operation log related to the content information displayed by the content information display unit as a terminal operation log. Terminal operation log storage means for storing in a terminal operation log storage area, aggregation result information receiving means for receiving, as an aggregation result information, aggregation results based on operation logs of a plurality of user terminals from other user terminals, and the terminal A shared operation log is generated based on the operation log and the total result information and stored in the shared operation log storage area. Based on the operation log storage means, based on the shared operation log, sets new aggregation result information based on operation logs of a plurality of user terminals, and transmits the aggregation result information transmission means to other user terminals, Distribution server transmission means for transmitting total result information to the distribution server, content information reception means for receiving content information based on the total result information from the distribution server, and content information received by the content information reception means Content information display means for displaying on the display unit, wherein the distribution server receives from the user terminal the summary result information receiving means received as the summary result information, and the summary results received by the summary result information receiving means Content information generating means for generating content information to be displayed on the display unit of the user terminal based on the information; Content information Ceiling information generating means has generated, and a content information transmitting means for transmitting to the user terminal.

  In the distribution system configured as described above, the user terminal extracts specific content information from content information stored in advance based on a predetermined operation signal, and displays it on the display unit. At this time, the user terminal stores an operation log related to the content information displayed by such an operation signal as a terminal operation log in the terminal operation log storage area. In addition, the user terminal transmits / receives count result information based on operation logs of a plurality of user terminals to / from other user terminals within the communicable area by the communication function. And a user terminal produces | generates a shared operation log based on the terminal operation log which self memorize | stores, and the total result information received from the other user terminal, and memorize | stores it in a shared operation log storage area. Furthermore, the user terminal sets new tabulation result information based on the shared operation log, and transmits it to other user terminals existing in the communicable area.

  On the other hand, the distribution server can communicate with a plurality of user terminals including a display unit. The distribution server first receives count result information from the user terminal. And a delivery server produces | generates new content information based on the said total result information, and transmits to the user terminal which exists in a communicable area. According to this, the distribution server can generate new content information corresponding to a target that the user or a plurality of nearby users are interested in based on the total result information, and provide the content information to the user. it can. Therefore, an information distributor who manages the distribution server can perform effective sales promotion and the like.

  According to the present invention, by distributing the operation log of each terminal between the terminals, it is possible to display and transmit appropriate information in real time based on the operation log.

  Preferred embodiments of the present invention will be described below with reference to the drawings. In the distribution system in which each terminal operates autonomously, appropriate information can be displayed and transmitted in real time by distributing operation logs. Specifically, the present invention can be used in a distribution system in which a plurality of user terminals capable of wireless communication operate autonomously.

[First embodiment]
(I) Distribution System First, the distribution system according to the first embodiment of the present invention will be described. FIG. 1 shows a schematic configuration of the distribution system. A distribution system 100a shown in FIG. 1 distributes operation logs of each terminal by causing a plurality of user terminals to operate autonomously and repeatedly performing wireless communication.

  As shown in FIG. 1, the distribution system 100a includes a plurality of user terminals A to F that operate autonomously and can communicate with each other. The communication means here can be applied to the present invention regardless of whether it is wired or wireless. In FIG. 1, the number of user terminals is six for convenience, but the present invention is not limited to this, and the number of user terminals can be set arbitrarily. As communication means, various methods including infrared communication, Bluetooth (registered trademark), wireless LAN, and UWB (Ultra Wideband) can be used, but in this embodiment, Bluetooth that is wireless communication is applied. To do.

  First, the outline of the operation log distribution method by this system will be described. Although details will be described later, each user terminal stores an operation log by the user such as display of content information as a terminal operation log. The user terminal stores operation logs of a plurality of other user terminals as a shared operation log. When the user terminal confirms that another user terminal exists in the communicable area, the operation result is calculated based on the stored terminal operation log and the shared operation log, and the total result information To the other user terminal. The other user terminal updates the shared operation log based on the terminal operation log and the shared operation log stored therein and the received total result information.

  In this way, the user terminal receives operation log count result information from other user terminals. And the new total result information calculated based on the terminal operation log which is the operation log of the own terminal and the shared operation log updated by the received total result information is further transmitted to other user terminals. By repeating this, in the distribution system 100a, operation logs are exchanged between user terminals.

(Ii) User terminal Next, the user terminal will be described in detail. First, the internal configuration of the user terminal will be described in detail with reference to FIG. FIG. 2 shows the internal configuration of the user terminal A in the distribution system 100a of the present invention. Note that the user terminals B to F have the same internal configuration as the user terminal A, and thus the description thereof is omitted for the sake of convenience.

  As shown in FIG. 2, the user terminal A includes a content information storage area 11, a content information registration function 12, a content information display function 13, an operation log storage area 14, a total result information calculation function 15, and a total result information display function 16. The advertisement content information display function 17, the total result information selection function 18, the total result information receiving function 19, and the total result information transmission function 20 are possessed. Here, the operation log storage area 14 includes a terminal operation log storage area 141 and a shared operation log storage area 142.

  The content information registration function 12, the content information display function 13, the total result information display function 16, and the advertisement content information display function 17 are functions performed through a display screen and are configured as a user interface. The content information registration function 12 is configured to register the content information 21 received through the communication device. Further, the total result information receiving function 19 receives the total result information via the communication device, and the total result information transmitting function 20 is configured to transmit the total result information via the communication device.

  The content information storage area 11 stores preset content information and content information registered from the outside via a communication device by a content information registration function 12 described later.

  Here, the content information will be described in detail with reference to FIG. 3A and 3B show display screen examples of the user terminal A. FIG. As shown in FIG. 3A, the display screen of the user terminal A includes an advertisement content information display unit 25 and a content information display unit 26. The advertisement content information display unit 25 is an area in which content information is automatically displayed based on the operation log by the advertisement content information display function 17 described later, and cannot be operated by the user. As described above, the content information automatically displayed on the advertising content information display unit 25 based on the operation log is distinguished from the content information displayed by the user operation regardless of the user operation. This is called “advertising content information”. On the other hand, the content information display unit 26 is an area where content information is displayed based on a user operation by the content information display function 13 described later.

  Specifically, when the distribution system 100a of the present invention is applied to a showroom or the like, the content information is information related to a product installed in the showroom, that is, information such as the price and type of the product. In the present embodiment, it is assumed that content information related to a product is stored in the content information storage area 11 in advance. The advertising content information is diverted from the content information stored in the content information storage area 11 as it is, is registered from the outside via the communication device by the content information registration function 12, or is independently generated by the user terminal A. Various acquisition routes are possible.

  In the genre displayed on the display screen of the user terminal A as shown in FIG. 3A, when the user wants to browse content information related to “mug” of “ID: 4”, The user performs a predetermined operation to display the “mug”. By the user's operation, content information related to “mug” is displayed on the content information display unit 26 as shown in FIG.

  The content information registration function 12 is a function for receiving and registering content information from other user terminals using a P2P network. The content information registration function 12 stores the registered content information in the content information storage area 11.

  The content information display function 13 extracts the content information requested by the user from the content information storage area 11 based on the user's operation, and the content information of the user terminal A as shown in FIG. This function is displayed on the display unit 26.

  The operation log storage area 14 stores a user operation log related to the content information displayed by the content information display function 13 and a plurality of user terminal operation logs based on the total result information received by the total result information receiving function 19. ing. According to this, from the operation log stored in the operation log storage area 14, it is possible to grasp which content information the user has performed for browsing. Therefore, by analyzing the content information browsed by the user, that is, the operation log, the user's preference can be grasped. Although described in detail later, the operation log storage area 14 includes a terminal operation log storage area 141 that stores a terminal operation log, and a shared operation log storage area 142 that stores a shared operation log.

  The terminal operation log is a user operation log related to the content information displayed by the content information display function 13 and is an operation log unique to the user terminal having the function 13. Therefore, by analyzing the terminal operation log, it is possible to grasp the preference of the user who uses the user terminal A. On the other hand, the shared operation log is an operation log of a plurality of user terminals existing in the vicinity of the user terminal A based on the aggregation result information received by the aggregation result information receiving function 19 and the terminal operation log. Therefore, by analyzing the shared operation log, it is possible to grasp the preferences of a plurality of users who use a plurality of user terminals in the “place” where the user terminal A exists. That is, it is possible to grasp the preference tendency of the “place” where the user terminal A exists. Note that “place” means the vicinity of a specific user terminal, and “place” is composed of a plurality of user terminals including the specific user terminal.

  The total result information calculation function 15 calculates new total result information based on the terminal operation log and the shared operation log stored in the operation log storage area 14 and the total result information received by the total result information reception function 19. It is a function to do. Although details will be described later, the total result information may be one operation log or an array including a plurality of operation logs depending on the configuration of the shared operation log. Further, the aggregation result information may be statistical information calculated by aggregating a plurality of operation logs instead of the operation logs themselves. That is, the aggregation result information can take various forms.

  The total result information display function 16 is a function for displaying the total result information calculated by the total result information calculation function 15 on the display screen.

  The advertisement content information display function 17 displays the advertisement content information extracted or generated based on the aggregation result information calculated by the aggregation result information calculation function 15 in the advertisement content information display unit 25 as shown in FIG. It is a function to display. Specifically, based on the total result information, content information that is most frequently viewed by a plurality of users in the “place” where the user terminal A exists, that is, the most popular content information, is stored in the content information storage area 11. It can be extracted from the above and used as advertisement content information. Also, based on the total result information, the ranking information of the content information is generated in the descending order of the number of times viewed by a plurality of users of the “place” where the user terminal A exists, and the ranking information is used as the advertising content information. Is also possible.

  In this embodiment, the advertisement content information based on the latest aggregation result information calculated by the user terminal A at regular intervals in a state where the aggregation result information is received irregularly is as shown in FIG. It is assumed that the advertisement content information display unit 26 displays it in a format like a banner advertisement. Here, the advertisement content information is displayed at "every regular interval", but the present invention is not limited to this, and when the aggregation result information is received from another user terminal, it is reflected immediately. Then, the advertisement content information based on the reflected total result information may be displayed. The display format is not limited to the banner advertisement as shown in FIG. 3B, and the advertisement content information may be displayed as a screen saver on the entire display unit of the user terminal A.

  As described above, according to the distribution system 100a of the present invention, by sharing the operation log between the user terminals, it is possible to share information of high interest in real time in the “place” where the user terminal A exists. it can. In other words, the content information information distributor or the like automatically displays information of high interest in the “place” where the user terminal A exists as advertisement information for the purpose of sales promotion on the display screen of the user terminal A. Can be displayed.

  The totaling result information receiving function 19 is a function for receiving the totaling result information 22 from other user terminals existing in the communicable area using the P2P type network.

  The total result information selection function 18 determines whether the total result information 22 received by the total result information reception function 19 is the same as the total result information already received, and determines whether or not to reflect the total result information 22 in the shared operation log. It is a function to select. Specifically, when a user is watching a showroom with two friends, the user terminal A used by the user and the user terminal B used by the friend are always in a communicable area. there is a possibility. In this case, not the total result information of multiple users who make up the “place” where the user terminal A exists, but only the total result information of the friends who are visiting together is sent and received and reflected in the shared operation log I will let you. Then, the total result information calculated from the terminal operation log and the shared operation log is not the preference information of a plurality of users constituting the “place” where the user terminal A exists, but the preference information of only the user and the friend. Will have.

  When preventing such a state, the total result information selection function 18 does not reflect the total result information 22 determined to be the same as the already received total result information in the shared operation log. However, the present invention is not limited to this, and conversely, when it is desired to strongly reflect the preference information of the user and the friend in the total result information using such a state, the total result information selection function 18 can also reflect the total result information 22 determined to be the same as the already received total result information in the shared operation log.

  The total result information transmission function 20 is a function for transmitting the latest total result information 23 calculated by the total result information calculation function 15 to other user terminals existing in the communicable area using the P2P type network. is there.

(Iii) Operation Log Next, the operation log will be described. The operation log is log information indicating user operations related to content information displayed on the content information display unit 26 of the user terminal, as shown in FIG. As described above, the operation log is stored in the operation log storage area 14 of the user terminal in the form of a terminal operation log and a shared operation log. And as a total result information calculated based on a terminal operation log and a share operation log, it transmits and receives between user terminals using a P2P type network. In principle, the aggregation result information is reflected in the shared operation log of the received user terminal each time. By repeating such processing, the operation log is shared among a plurality of user terminals in the distribution system 100a of the present invention.

  In the distribution system 100a of the present invention, all user terminals perform PUSH type transmission without performing PULL type transmission of count result information. Here, the PUSH type transmission means that the aggregation result information is transmitted to other user terminals existing in the communicable area regardless of whether there is a request for the aggregation result information from the other user terminals. It is a method to do. On the other hand, the PULL-type transmission is a method of transmitting count result information corresponding to the request only when there is a request for count result information from another user terminal.

  Here, with reference to FIG. 4 thru | or FIG. 7, the concept of the transmission method of the total result information transmitted / received between user terminals is demonstrated in detail. There are two types of transmission methods: a card type transmission method and an array type transmission method. FIG. 4 is a list showing characteristics of the card-type transmission method and the array-type transmission method. FIG. 5A is a conceptual diagram showing the reach range of the card type transmission method, and FIG. 5B is a conceptual diagram showing the reach range of the array type transmission method. FIG. 6 is a conceptual diagram showing a reflection example of the array type transmission method.

  First, a card type transmission system will be described with reference to FIG. As shown in the figure, the card-type transmission method is a method in which the transmission unit of the total result information is an operation log of a predetermined user terminal. In this case, each user terminal prepares a fixed-length array, and a shared operation log is configured by storing an operation log of one user terminal for each record constituting the array. That is, each user terminal has a fixed length array composed of a plurality of operation logs as a shared operation log. From this, the reflection method of the total result information to the shared operation log in the card type transmission method is performed by replacing any one record constituting the array with one received operation log as shown in the figure. Is called. That is, in the case of the card-type transmission method, the total result information transmitted / received between the user terminals is one operation log stored in one record constituting the shared operation log.

  In addition, as a method for limiting the reach in the card-type transmission method, TTL (Time To Live), that is, a method of limiting by the number of hops representing the number of transfers, a method of limiting by the expiration date, and the like are applicable. Specifically, a method of limiting by the number of hops is to add TTL, which is a value representing the maximum number of hops, to each operation log constituting the shared operation log, and each time the user terminal transfers the operation log as total result information. In this method, the TTL is reduced, and when the TTL becomes 0, the operation log is not transferred any more. For example, when the TTL is set to “2”, as shown in FIG. 5A, a specific operation log is stored as total result information from the central user terminal to the second user terminal. 100% is reached. On the other hand, the specific operation log does not reach the user terminal three or more ahead from the central user terminal as the total result information.

  Note that anonymity retention in the card-type transmission method can be ensured by not including the sender information of the aggregation result information as shown in FIG. Furthermore, it is possible to prevent the sender of the aggregation result information from being specified from the TTL by setting the TTL to a certain range of random numbers.

  Further, in the card-type transmission method, when a predetermined user terminal moves, the change in the shared operation log that reflects the received total result information observed at the user terminal is gentle. This is because the reflection method is the operation log stored in one of the records constituting the fixed length array held by the user terminal and the total result information transmitted from the other user terminal. This is because the operation log is replaced.

  Next, an array type transmission system will be described with reference to FIGS. As shown in FIG. 4, the array-type transmission method is a method in which a plurality of operation logs acquired from an unspecified number of user terminals are gathered together in an array as a transmission unit of aggregation result information. In this case, the user prepares an array composed of records with the number of elements N as a shared operation log, and transmits the array as one transmission unit. Here, one operation log is stored in each record. In this way, an array configured from a plurality of operation logs and handled as one transmission unit in the array transmission method is referred to as a shared operation log array. In the case of the array type transmission method, the total result information transmitted / received between the user terminals is a shared operation log array.

  When the user terminal receives the shared operation log array as the aggregation result information from another user terminal, the shared operation log array and the shared operation log array stored in the shared operation log storage area 142 in the own terminal Are replaced at a constant rate. That is, the user terminal replaces the shared operation log stored in the shared operation log storage area 142 based on the preset replacement ratio by the received total result information. Specifically, this will be described with reference to FIG. It is assumed that the user terminal A and the user terminal B respectively store the shared operation log array 50 and the shared operation log array 51 as illustrated in the shared operation log storage area 142 as n-th generation field information. . The replacement ratio is assumed to be 50%.

  It is assumed that the user terminal A transmits the shared operation log array 50 as the total result information to the user terminal B existing in the communicable area. In this case, the user terminal B extracts the shared operation log array 51 from the shared operation log storage area of its own terminal, and replaces the shared operation log array 50, which is the total result information received from the user terminal A, at a certain rate. . In other words, the shared operation log array 51 is replaced by the shared operation log array 50 based on the replacement ratio of 50%, and the shared operation log array 60 is newly stored in the shared operation log storage area 142 as the (n + 1) th generation shared operation log. .

  Conversely, it is assumed that the user terminal B transmits the shared operation log array 51 as the total result information to the user terminal A existing in the communicable area. In this case, the user terminal A extracts the shared operation log array 50 from the shared operation log storage area 142 of its own terminal, and replaces the shared operation log array 51, which is the total result information received from the user terminal B, at a constant rate. Let That is, the shared operation log array 51 is replaced by the shared operation log array 51 based on the replacement ratio of 50%, and the shared operation log array 61 is newly stored in the shared operation log storage area 142 as the (n + 1) th generation shared operation log. . As described above, in the reflection method in the array-type transmission method, the existence probability of the shared operation log array is attenuated in accordance with the replacement ratio and the number of transfers.

  In addition, in the array type transmission method, when it is desired to reflect the operation log of the peripheral user terminal including the user terminal A itself in the shared operation log, the shared operation log stored as the (n + 1) th generation shared operation log It is necessary to reflect the terminal operation log of the user terminal A in the array 60 based on a predetermined replacement ratio. In this case, the terminal operation log must be arranged in the same manner as the shared operation log. Moreover, the replacement ratio of the shared operation log and the terminal operation log can be arbitrarily set.

  The timing of reflecting the terminal operation log of the own terminal in the shared operation log is to the other user terminal even when a new shared operation log is stored based on the total result information received from the other user terminal. It may be when generating new total result information based on the terminal operation log and the shared operation log for transmission. Specifically, when reflecting at the former timing, the advertising content information display function 17 displays the advertising content information based on the aggregation result information reflecting the terminal operation log of its own terminal. It is possible to browse advertisement content information that is also considered. On the other hand, when reflecting at the latter timing, the advertising content information display function 17 displays the advertising content information based on the aggregation result information that does not reflect the terminal operation log of its own terminal. It is possible to browse advertisement content information based on preferences of a plurality of users of “place”.

  As described above, as a method for limiting the reach in the array type transmission method, a method of attenuating the existence probability is applied because some records in the array are replaced based on the replacement ratio at the time of reflection. Here, when the replacement ratio is set to 50%, unlike the card-type transmission method, as shown in FIG. 5B, the sharing result information is shared from the central user terminal to the next user terminal. The operation log reaches 50%, and the shared operation log, which is the total result information, reaches 25% from the central user terminal to the user terminal two ahead. In this way, the existence probability is attenuated, and the reach is naturally limited.

  In addition, as shown in FIG. 4, the anonymity retention in the array type transmission method can be ensured by not including the sender information of the aggregation result information. Furthermore, the sender's operation log can be made difficult to identify by sending it mixed with other person's operation log information.

  In the array-type transmission method, when a predetermined user terminal moves, the change in the shared operation log due to the reflection of the total result information observed at the user terminal is abrupt. This is because the reflection method replaces the shared operation log array held by the user terminal on the reception side and the transmission side with a preset replacement ratio. Specifically, when the replacement ratio is set to 50%, as shown in FIG. 6, half of the information changes even in the shared operation log after one generation.

  Next, with reference to FIG. 7 and FIG. 10, an example in which the aggregation result information is transmitted and received between user terminals by the card type transmission method will be specifically described. FIG. 7 is a diagram schematically illustrating an operation log when the user terminal A transmits the total result information to the user terminal B by the card-type transmission method. As shown in FIG. 7A, the user terminal A has a terminal operation log A1 and a shared operation log A2. The terminal operation log A1 is composed of operation events and time as shown in the figure. Here, the operation event is the content of the operation performed by the user using the user terminal A, and specifically, “clicks the content information of the product A” or the like. The time is the time when the user performs a corresponding operation event using the user terminal A.

  On the other hand, the shared operation log A2 is composed of a plurality of undefined operation logs. This is because the user terminal A prepares an array of a fixed length, and a shared operation log is configured by storing an operation log of one user terminal for each record constituting the array. . As shown in the figure, an operation log of one user terminal, for example, operation log A3, is composed of a terminal ID, an operation event, a time, a time limit, and the number of hops. Here, the terminal ID is identification information of the user terminal that is the source of the operation log A3. In other words, the operation log of the user terminal indicated by the terminal ID is the operation log A3. The operation event is the content of the operation performed by the user using the user terminal indicated by the terminal ID, and the time is the time when the operation event is performed. The time limit and TTL are information set in order to limit the reachable range of the operation log A1 transmitted as count result information in the card-type transmission method. The user terminal A prepares a fixed-length array, and configures a shared operation log by storing an operation log of one user terminal for each record constituting the array.

  In the case of the card type transmission method, the user terminal A transmits the operation log A3 stored in one record of the array constituting the shared operation log A2 to the user terminal B as the total result information. FIG. 10A is a diagram specifically showing the data structure of the operation log A3 transmitted to other user terminals as the total result information in the card-type transmission method. The user terminal B that has received the operation log A3 as shown in FIG. 10A as the total result information, the predetermined operation log stored in one record of the array constituting the shared operation log B2, and the operation By replacing the log A3, a new shared operation log B2 as shown in FIG. 7B is generated and stored.

  As described above, in the case of the card-type transmission method, the operation log stored in one record of the array is transmitted to other user terminals as total result information, thereby realizing the sharing of the operation log between the terminals. .

  In the above-described card-type transmission method, the operation log transmitted and received between terminals as count result information always holds the terminal ID, but the present invention is not limited to this, and the anonymity of the information It is good also as not holding terminal ID in order to ensure. In this case, the determination of “whether the total result information is the same as the already received total result information” by the total result information selection function 18 of the user terminal is performed using a hash value or the like regardless of the terminal ID. Shall be done.

  Next, with reference to FIG. 8 to FIG. 10, an example in which the aggregation result information is transmitted and received between user terminals by the array transmission method will be specifically described. FIG. 8 is a diagram schematically showing an operation log when the user terminal A transmits the total result information to the user terminal B by the array type transmission method. As shown in FIG. 8A, the user terminal A has a terminal operation log A1 and a shared operation log A2. The terminal operation log A1 is composed of operation events and time as shown in the figure. Here, the operation event is the content of the operation performed by the user using the user terminal A, and specifically, “clicks the content information of the product A” or the like. The time is the time when the user performs a corresponding operation event using the user terminal A.

  On the other hand, the shared operation log A2 is composed of a shared operation log array in which a plurality of operation logs acquired from an unspecified number of user terminals are combined into one array. As shown in the figure, the shared operation log A2 can be shown as a table composed of terminal IDs, operation events, and times. Here, the terminal ID is identification information of the user terminal. The operation event is the content of the operation performed by the user using the user terminal indicated by the terminal ID, and the time is the time when the operation event is performed. That is, the user terminal A calculates and stores the shared operation log as a table as illustrated based on the operation log stored in the record of the shared operation log array.

  In the case of the array type transmission method, the user terminal A transmits the shared operation log array itself constituting the shared operation log A2 to the user terminal B as count result information. FIG. 10B is a diagram specifically showing the data configuration of the shared operation log A2 transmitted to other user terminals as the aggregation result information in the array type transmission method. It is assumed that the number of operation logs on the shared operation log is constant, and for convenience, the total number of operation logs is fixed to 5 in FIG. 10B. The user terminal B that has received the shared operation log A2 as shown in FIG. 10B as the total result information, sets the shared operation log B2 held by the user terminal B and the shared operation log A2 in advance to a preset replacement ratio. Merge based on FIG. 9 is a diagram schematically illustrating a data configuration in a case where a new shared operation log B2 is generated by reflecting the shared operation log A2 that is the aggregation result information.

  When the replacement ratio between the aggregation result information and the shared operation log is set to 50%, as shown in FIG. 9, the user terminal B owns the shared operation log A2 received as the aggregation result information and its own Merging is performed by replacing the shared operation log B2 with a ratio of 50%. Further, when the user terminal B wants to reflect its own terminal operation log B1 in the shared operation log B2, the user terminal B further merges by replacing the terminal operation log B1 at a predetermined rate. In this way, the user terminal B generates and stores a new shared operation log B2 reflecting the shared operation log A2 that is the total result information.

  As described above, in the case of the array-type transmission method, it is possible to share the operation log between terminals by transmitting the shared operation log itself configured by the shared operation log array to other user terminals as aggregate information. .

  In the above-described transmission method, one operation log constituting the shared operation log is transmitted as aggregation result information in the card type transmission method, and the shared operation log itself is transmitted as aggregation result information in the array type transmission method. doing. However, the present invention is not limited to this, and as shown in FIG. 10C, the shared operation log is simplified, the terminal ID and the time are not included in the configuration requirements, and the operation event and the operation event are performed. A statistic composed only of the number of times may be exchanged between terminals as count result information.

(Iv) Display of Advertisement Content Information Next, display of advertisement content information will be described with reference to FIG. The user terminal displays specific advertisement content information on the advertisement content information display unit 25 as shown in FIG. 3 based on a preset display rule and an operation log stored by itself.

  The display rule is information regarding restrictions when displaying advertisement content information, and specifically includes a category, the number of ranking displays, a display time, and the like. In the present embodiment, since the content information is information related to a product installed in a showroom or the like, the category is a type of the product, and specifically includes “interior”, “fashion”, and the like. For example, content information related to products such as “table” and “mug” is included in one category “interior”.

  The ranking display number is information that sets how many rankings are displayed in one category. The ranking is a ranking of content information calculated in descending order of the number of times displayed based on an operation log shared between terminals, in other words, a ranking of products that the user is interested in. In other words, the user terminal is interested in the content information up to the rank set by the number of rankings included in the display rule for a predetermined category, which is popular among a plurality of users who constitute the predetermined “place”. It is regarded as information relating to the product and is automatically displayed on the advertisement content information display unit 25 as advertisement content information.

  Here, a method of calculating the ranking of content information based on the operation log will be described with reference to FIG. FIGS. 11A to 11C are diagrams schematically illustrating a method based on a shared operation log as an example of a ranking calculation method. Based on the shared operation log as shown in FIG. 11A, the user terminal calculates the number of times that the operation event has been performed using the operation event as a key. And a user terminal produces | generates the ranking of the operation event in all the categories as shown in FIG.11 (b) in order with many calculated frequency | counts. Furthermore, as shown in FIG. 11C, the user terminal generates a ranking of operation events for each category. The operation event includes a category ID for identifying the corresponding category in advance, and the user terminal generates a ranking of the operation event for each category as shown in FIG. 11C based on the category ID. Suppose you are. Here, the operation event is specifically a content such as “clicking on the content information of the product A”, so that the ranking of the operation event can be, in other words, the ranking of the content information or the ranking of the product.

  When the ranking is generated, the user terminal displays the content information corresponding to the ascending order or the descending order as advertisement content information based on the ranking. Then, the user terminal appropriately reads and updates the category and ranking ranking of the displayed advertising content information, and after displaying the advertising content information up to the ranking set in the ranking display number, Display content information. By repeating such processing, the advertising content information display unit 25 automatically displays the advertising content information related to products that are of interest to a plurality of users constituting the “place” where the user terminal exists. The Rukoto.

  The display time included in the display rule is information that sets a time for displaying one piece of content information as advertisement content information. That is, the user terminal automatically displays the content information up to the rank set by the number of ranking displays in the predetermined category as the advertisement content information on the advertisement content information display unit 25 according to the time set by the display time. Let

  In the above example, the advertising content information is content information corresponding to the ranking generated based on the operation log. However, the present invention is not limited to this, and the advertising content information is The ranking information related to the ranking generated based on the operation log can also be used. That is, the user terminal can display not only the content information related to popular products but also the popularity ranking of the products on the advertisement content information display unit 25 as the advertisement content information.

(V) Operation Log Sharing Processing Next, operation log sharing processing between user terminals executed by the distribution system 100a will be described with reference to FIG. FIG. 12 is a flowchart of the operation log sharing process.

  First, the user terminal A generates a terminal operation log based on the user's operation on the terminal, and stores it in the terminal operation log storage area 141 (step S1). Further, a shared operation log based on the operation logs of a plurality of user terminals is generated from the total result information received from other user terminals, and stored in the shared operation log storage area 142 (step S2). Then, the user terminal A generates the total result information by counting the operation logs based on the shared operation log (step S3), and sends the total result information to another user terminal B existing in the communicable area. Is transmitted (step S4).

  The user terminal B receives the aggregation result information from the user terminal A (step S5), and determines whether or not the aggregation result information is the same as the aggregation result information that has already been received (step S6). . If the determination results are the same, the user terminal B proceeds to step S9. On the other hand, when the determination results are not the same, the user terminal B generates a new shared operation log by reflecting the received aggregation result information in the shared operation log stored in the shared operation log storage area 142. Is stored (step S7). Furthermore, the user terminal B generates the total result information by counting the operation logs based on the newly generated shared operation log (step S8), and sends it to other user terminals C existing in the communicable area. The count result information is transmitted (step S9). In addition, when it transfers to the process from step S6 directly to step S9, the user terminal B transmits the total result information produced | generated by the process of step S7 and S8 performed last time to the user terminal C. Then, the user terminal C receives count result information from the user terminal B. As described above, the operation log sharing process is completed by transmitting and receiving the total result information between the user terminals.

(Vi) Advertisement Content Information Display Process Next, the advertisement content information display process executed by the distribution system 100a will be described with reference to FIG. FIG. 13 is a flowchart of the advertisement content information display process.

  First, the user terminal totals operation logs based on the shared operation log, and creates a ranking of content information (step S21). And as a 1st method, a user terminal extracts the specific content information memorize | stored in the content information storage area 11 as advertisement content information based on the created ranking and the preset display rule. To do. Further, as a second method, the user terminal generates ranking information related to the created ranking as advertisement content information (step S22). Further, the user terminal displays the advertising content information extracted by the first method or the advertising content information generated by the second method on the advertising content information display unit 25 according to the display rule (step S23). . Thereby, the advertisement content information display process is completed.

  As described above, according to the distribution system 100a of the present invention, when a user carrying a user terminal moves around a large-scale store or showroom and looks around the product, the P2P network is used. By sharing the operation log of the user terminal between the terminals, it is possible to automatically display and transmit appropriate advertisement information corresponding to the “place” where the user terminal exists in real time. Therefore, sales promotions having an attention effect such as presentation of product information not intended by the user and a guidance effect such as navigation to the product can be automatically and easily performed depending on the popularity of the “place” where the user terminal exists. .

  Specifically, by analyzing the operation log, multiple users who make up the “place” where the user terminal exists “what products have been viewed”, “what hobbies and preferences”, It is possible to grasp information such as “when I saw it”. Therefore, appropriate and effective advertisement information can be automatically displayed on the user terminal according to the analysis result. According to this, when a plurality of users constituting the “place” are relatively interested people, the operation log is distributed in a word-of-mouth manner using the P2P network, so that It is also possible to bring about an induction effect on the product.

  In addition, according to the distribution system 100a of the present invention, it is possible to transmit and display advertisement information reflecting the situation of the “place” where the user terminal exists in real time, but using a P2P type network. Therefore, there is an advantage that an ad hoc system can be constructed without a back-end system.

[Second Embodiment]
(I) Distribution System Next, a distribution system according to the second embodiment of the present invention will be described. FIG. 14 shows a schematic configuration of the distribution system. The distribution system 100b shown in FIG. 14 distributes the operation log of each terminal by autonomously operating a plurality of user terminals and repeatedly performing wireless communication.

  As shown in FIG. 14, in the distribution system 100 b, the collection server 30 and the distribution server 40 are communicably connected through the network 2. One preferred example of network 2 is the Internet. The collection server 30 is connected to an aggregation result information database (hereinafter referred to as “DB”) 31 and a terminal operation log DB 32.

  In the distribution system 100b, the collection server 30, the distribution server, and the user terminals A to F can communicate with each other. In FIG. 14, one collection server 30, one distribution server 40, and six user terminals A to F are shown for convenience, but the distribution system 100b is not limited to these, and a plurality of user terminals A to F are illustrated. The collection server, distribution server, and user terminal can be arbitrarily set as components. As communication means, various methods including infrared communication, Bluetooth, wireless LAN, and UWB can be used. In the present embodiment, Bluetooth, which is wireless communication, is applied.

  Since the operation log distribution method between user terminals in this system is the same as that in the first embodiment described above, a description thereof will be omitted for the sake of convenience. The display of the user terminal, the operation log, and the advertisement content information is the same as in the first embodiment (ii) to (iv) described above, and thus the description is omitted for convenience. Hereinafter, the description will focus on the differences from the first embodiment described above.

(Ii) Collection Server First, the collection server 30 will be described in detail. The collection server 30 collects aggregation result information, which is the aggregation result of operation logs held by the user terminal, from the user terminals existing in the communicable area and collects the aggregation result information using the terminal ID as a key. Is stored in the tabulation result information DB 31. Further, the collection server 30 collects the terminal operation log held by the user terminal from the user terminals existing in the communicable area and collects the terminal operation log collected using the terminal ID as a key as the terminal operation log DB 32. To remember.

  The aggregation result information DB 31 and the terminal operation log DB 32 may store not only the collected aggregation result information and the terminal operation log but also the time when each information is collected in association with the terminal ID as a key. Further, when the distribution system 100b includes a plurality of collection servers 30 as constituent elements, the aggregation result information DB 31 and the terminal operation log DB 32 not only include the collected aggregation result information and the terminal operation log using the terminal ID as a key. The collection server ID that is the identification information of the collection server that collected the respective information may be stored. According to this, since the position of the collection server 30 is fixed, the information distributor of the content information can grasp where the total result information and the terminal operation log are collected in a showroom or the like. It becomes possible. It should be noted that the information of the total result information DB 31 and the terminal operation log DB 32 held by the collection server 30 can be used by various servers via the network 2.

  As described above, the collection server 30 collects and stores the terminal operation log for each user terminal, so that the information distributor can analyze the terminal operation log and is suitable for each corresponding user terminal. It is possible to transmit and display content information, that is, content information that matches the preference and interest of the user who uses the user terminal. Specifically, the information distributor identifies and analyzes each user's preferences and interests based on each terminal operation log, and then distributes information related to products suitable for each user by the distribution server 40 described later. Various sales promotions such as providing information directly to the user terminal in real time, outputting the printed matter when the user leaves the showroom, and sending a direct mail can be performed.

  In addition, the collection server 30 collects and stores the aggregation result information in this manner, so that the information distributor can analyze the aggregation result information, and a predetermined “location” where a plurality of user terminals are crowded. It is possible to transmit and display content information suitable for ", that is, content information that matches the preferences and interests of a plurality of users constituting the" place ". Such content information may be automatically displayed on the advertising content information display unit 25 of the user terminal as advertising content information. Specifically, the information distributor specifies the contents and preferences of a plurality of users constituting the “place” based on the total result information, and analyzes the content information distributed by the distribution server 40 described later. It becomes possible to change in real time.

(Iii) Distribution Server Next, the distribution server 40 will be described in detail. Based on the aggregation result information stored in the aggregation result information DB 31 of the collection server 30, the distribution server 40 transmits the content information reflecting the aggregation result information to other user terminals existing in the communicable area. To deliver.

  Specifically, since the aggregation result information is information indicating an object that the user constituting the predetermined “place” is interested in, the distribution server 40 sets the content information corresponding to the aggregation result information. Specifically, information obtained by adding additional elements to content information stored in advance in the user terminal is distributed. In other words, more detailed and value-added content information of an object that is interested in a predetermined “place” is distributed. Such content information may be displayed as normal content information on the content information display unit 26 by a user's operation, or may be automatically displayed as advertising content information on the advertising content information display unit 25. Good. For example, when the analysis result information is analyzed and it is understood that “Asian style furniture is popular” in a predetermined “place”, the distribution server 40 indicates “how to care for Asian style furniture”. "Information" and "Information indicating how to arrange Asian-style furniture" are distributed as content information.

(Iv) Distribution Process Next, the distribution process executed by the above distribution system 100b will be described with reference to FIG. FIG. 15 is a flowchart of the distribution process.

  The operation log sharing process and the advertisement information content display process are the same as those in the first embodiment (v) and (vi) described above, and thus the description thereof is omitted for the sake of convenience.

  The collection server 30 first extracts the aggregation result information from the aggregation result information DB 31 (step S31) and transmits it to the distribution server 40 (step S32). The distribution server 40 generates content information according to the aggregation result information received from the collection server 30 (steps S33 and S34). And the delivery server 40 transmits the produced | generated content information to the user terminal A which exists in a communication area (step S35). The user terminal A receives the content information from the distribution server 40, and stores the content information in the content information storage area 11 by the content information registration function 12 as shown in FIG. 2 (step S36). Then, the user terminal A displays the content information received from the distribution server 40 in step S36 as the content information to be displayed based on the user's operation or the advertisement content information to be automatically displayed (step S37). Thereby, the delivery process is completed.

  In the distribution process, the distribution server 40 receives the aggregation result information from the collection server 30, and generates / transmits content information that matches the preferences of a plurality of users constituting a predetermined “place”. However, the present invention is not limited to this, and it is also possible to receive a terminal operation log from the collection server 30 and generate / transmit content information according to the preference of a user who uses a specific user terminal. It is.

  According to the distribution system 100b of the present invention, by analyzing the terminal operation log collected by the collection server 30, the content information suitable for each user terminal, that is, the preference and interest of the user who uses the user terminal. Matching content information can be transmitted and displayed. Further, by analyzing the total result information collected by the collection server 30, it is also possible to distribute more detailed and value-added content information of the target object that is interested in the predetermined “place”. is there. Therefore, effective sales promotion using a P2P type network can be performed in a showroom or the like.

(Iiv) Modifications A configuration in which a large display is connected to the collection server 30 in the distribution system 100b is also conceivable. An example of a large display is a PDP. In such a configuration, the distribution server 40 can transmit the generated content information to the collection server 30 via the network 2 and display the content information on a large display. Further, the collection server 30 can generate ranking information related to ranking in a predetermined “place” as content information based on the total result information stored by itself, and display the content information on a large display. Become. Since a plurality of collection servers 30 are installed in a showroom or the like, the content information displayed on the large display can be freely viewed simultaneously by a plurality of users moving in the showroom or the like.

  Here, with reference to FIG. 16, the display process performed by the distribution system 100b including the above-described large display as a component will be described. FIG. 16 is a flowchart of the display process.

  The collection server 30 first extracts count result information from the count result information DB 31 (step S43). Then, it is selected whether content information is generated based on the extracted total result information or whether content information corresponding to the total result information is received from the distribution server (step S44). When selecting to generate the content information, the collection server 30 generates the ranking information related to the ranking in a predetermined “place” as the content information based on the aggregation result information (step S45). On the other hand, when selecting to receive the content information, the collection server 30 transmits the aggregation result information to the distribution server 40. Further, the distribution server 40 generates content information corresponding to the received total result information and transmits it to the collection server 30 (step S47). Then, the collection server 30 displays the generated or received content information on the large display (Step S46). Thereby, the display process is completed.

  According to the distribution system 100b having a large display as a constituent element, a large-capacity video that cannot be displayed on a user terminal, information on complex products, information that is not personal but highly public, etc. are presented to the user. Is possible. In addition, when a plurality of large displays are installed, information can be simultaneously presented to a large number of users according to a predetermined time in a predetermined “place”.

[Third embodiment]
(I) Distribution system In the first and second embodiments described above, in principle, content information related to a product is stored in advance in a user terminal, but the present invention is not limited to this, and the product is not limited to this. The content information regarding the content may be distributed from the distribution server 40 and accumulated in each user terminal by distributing between the user terminals using the P2P type network. A distribution system in such a case will be described below.

  Here, the distribution system in the third embodiment of the present invention will be described. FIG. 17 shows a schematic configuration of the distribution system. The distribution system 100c shown in FIG. 17 distributes operation logs and content information of each terminal by autonomously operating a plurality of user terminals and repeatedly performing wireless communication.

  As shown in FIG. 17, in the distribution system 100 c, the collection server 30 and the distribution server 40 are communicably connected through the network 2. One preferred example of network 2 is the Internet. The collection server 30 is connected to the total result information DB 31 and the terminal operation log DB 32. On the other hand, the distribution server 40 is connected to the content information DB 41.

  Further, in the distribution system 100c, the collection server 30, the distribution server 40, and the user terminals A to F are connected so as to be capable of wireless communication with each other. In FIG. 17, for convenience, one collection server 30, one distribution server 40, and six user terminals A to F are shown, but the distribution system 100c is not limited to these. A plurality of collection servers 30, a distribution server 40, and a user terminal are included as components.

  First, the outline of the distribution method of content information by this system will be described. The operation log distribution method is the same as that in the first and second embodiments described above, and a description thereof will be omitted for the sake of convenience. The user terminal, operation log, and advertisement content information display and collection server are also the same as those in the first embodiment (ii) to (iv) and the second embodiment (ii), so the description will be made for convenience. Omitted. Hereinafter, the difference from the above-described first and second embodiments will be mainly described.

  The distribution server 40 constituting the distribution system 100c is an information distribution terminal that distributes content information related to installed products to a plurality of user terminals existing in a communicable area in a showroom. When the distribution server 40 confirms that the user terminal exists in the communicable area, the distribution server 40 distributes content information regarding the product installed in the showroom to the user terminal. The distribution server 40 stores and manages content information distributed to the user terminal in the content information DB 41.

  The user terminal A stores the content information acquired from the distribution server 40 in the common area. Here, the common area is an area for storing content information received from the distribution server 40 or other user terminals. The content information stored in the common area of the user terminal A is distributed to other user terminals existing in the communicable area. That is, according to the present invention, the user terminal repeats “reception”, “store in common area”, and “distribution” for content information, whereby content information is accumulated and propagated between a plurality of user terminals. 100c can be formed. In principle, the common area is an area that is not conscious of the user, and operation editing by the user is restricted. That is, it is assumed that the user does not perform operations such as copying or displaying the content information stored in the common area. Thereby, the reliability of content information and the public nature of a common area can be maintained.

  Then, the user terminal A determines whether or not to duplicate the content information stored in the common area and store it in the user area based on the accumulation rule set in advance by the user. Here, the user area is an area for storing content information that matches the user's preference. Unlike the content information stored in the common area, the content information stored in the user area is edited by the user. That is, the user performs operations such as copying and displaying the content information stored in the user area. Of the content information received from the distribution server 40 and other user terminals, only the content information that matches the accumulation rule is duplicated in the common area and stored in the user area. The accumulation rule defines conditions for copying content stored in the common area and storing it in the user area. In principle, content copying from the user area to the common area is not permitted. Thereby, it is possible to prevent content information collected based on the user's preference from leaking and leaking information that can be used to guess the personal preference.

  As a result of the determination based on the accumulation rule of the user terminal, the content information stored in the user area can be browsed freely on the user terminal A by the user. Further, when the user terminal A confirms the existence of another user terminal within the communicable area, the user terminal A distributes the content information stored in the common area to the other user terminal.

  In this way, the user terminal acquires content information from the distribution server 40 and other user terminals. And the content information memorize | stored in the common area | region is delivered to the other user terminal which exists in a communicable area. By repeating this, in the distribution system 100d, content information related to products installed in the showroom is exchanged between user terminals.

(Ii) Distribution Server Next, the distribution server 40 will be described in detail. The distribution server 40 transmits content information, which is stored in the content information DB 41 and is information related to products installed in the showroom, to other user terminals existing in the communicable area. In addition, the distribution server 40 generates content information reflecting the total result information based on the total result information stored in the total result information DB 31 of the collection server 30, and the users existing in the communicable area Send to the terminal.

  In other words, the distribution server 40 can communicate content information, which is information related to products installed in the showroom, and content information, which is information that is highly interested by users who configure the “place” generated according to the total result information. Sending to user terminals existing in the area. Note that the content information generated according to the total result information may be advertisement content information automatically displayed on the advertisement content information display unit 25 instead of normal content information stored in the common area.

(Iii) Automatic setting of accumulation rule The distribution server 40 analyzes the terminal operation log of each user terminal from the collection server 30 to grasp content information that is highly interested in the user, that is, information related to the product. Can do. The distribution server 40 transmits the analysis result information obtained by performing such analysis to the user terminal that is the source of the terminal operation log. Each user terminal can automatically set an accumulation rule based on the analysis result information of the received terminal operation log. According to this, since the user terminal automatically sets the accumulation rule based on the analysis result information received from the distribution server 40, the user operates the user terminal and consciously accumulates based on his / her preference. There is no need to set rules.

  In the above example, the distribution server 40 transmits the analysis result information to the user terminal, and the user terminal automatically sets the accumulation rule. However, the present invention is not limited to this, The distribution server 40 may generate an accumulation rule based on the analysis result information and transmit it to the user terminal. In this case, since the user terminal only needs to be set to apply the accumulation rule received from the distribution server 40, the load on the user terminal can be reduced.

  According to this, when the user goes around a showroom or the like, for example, the collection server 30 and the distribution server 40 are distributed as a set for each floor or booth, so that the user is based on his / her preference for each floor or booth. There is no need to change the accumulation rule, and the user terminal can automatically change the accumulation rule based on the analysis result information. Therefore, it is possible to reduce the burden on the user such as setting and changing the accumulation rule. In particular, when there are multiple floors and booths with individuality in large areas such as large-scale stores and showrooms, users do not need to make settings for each floor or booth, greatly reducing the burden. Can do.

  In the distribution system 100c, the collection server 30 and the distribution server 40 are separate servers. However, the present invention is not limited to this, and the functions of the collection server 30 and the distribution server 40 are combined. It does not matter as if there are two servers.

  The operation log sharing process and the advertisement information content display process are the same as those in the above-described first embodiment (v) and (vi), and thus the description thereof is omitted for convenience.

[Fourth embodiment]
In the first to third embodiments, the content information desired to be browsed is displayed on the content information display unit 26 when the user performs a predetermined operation on the user terminal. It is not limited to this.

  As an example of the display method of content information, as shown in FIG. 18A, a unique RFID (Radio Frequency IDentification) is given to each product in the showroom, and the user mounts an RFID reader. When the user terminal is held up, a method may be considered in which the user terminal reads the RFID and displays corresponding content information. In this case, it is assumed that the user terminal stores content information regarding the product corresponding to the content information storage area 11 using the RFID assigned to the product as a key. The user terminal stores an operation log related to content information displayed by the user holding the user terminal over a product in the terminal operation log storage area 141 as a terminal operation log.

  As another example of the content information display method, as shown in FIG. 18 (b), a small terminal having a unique terminal ID is installed in the vicinity of a product in the showroom and used by the user. As a result of the neighbor search performed by the communication terminal using the communication function, if a small terminal exists in the communicable area, a method of displaying corresponding content information based on the terminal ID held by the small terminal may be considered. Here, the small terminal is a PDA equipped with a wireless communication function such as Bluetooth. For example, if the product in the showroom is a “desk”, a small terminal is installed in the back of the product, or in a gap that has been a “bed”. In this case, it is assumed that the user terminal stores the content information regarding the product corresponding to the content information storage area 11 using the terminal ID assigned to the small terminal as a key. The user terminal stores, in the terminal operation log storage area 141, the operation log related to the content information displayed with the terminal ID of the small terminal existing in the communicable area as a trigger as the terminal operation log.

  Furthermore, as shown in FIG. 18C, when a plurality of small terminals exist in the communicable area as a result of the proximity search by the user terminal using the communication function, a plurality of small terminals possessed by the plurality of small terminals are included. The corresponding content information may be displayed based on the terminal ID group.

  Since the communication radius of the user terminal is determined in advance, the communicable area is also a predetermined size, so the user's approximate location in the showroom based on the small terminal that the user terminal can confirm by neighborhood search Can be grasped. That is, as shown in FIG. 18C, the user terminal can check all the small terminals α to γ from the state where only the small terminals α and β installed in the products α and β can be confirmed by the neighborhood search. It is possible to grasp that the user carrying the user terminal has roughly moved from place to place. Since it is possible to grasp the rough position of the user in this way, the communication radius of the user terminal is wide and the communicable area is large. When only the small terminal β can be confirmed, it can be understood that the user is not sufficiently close to the product depending on the arrangement of the product in the showroom. Therefore, a method of displaying specific content information for the first time when the user terminal can confirm the presence of all the small terminals α, β, and γ can be considered.

  In this case, the user terminal stores not only the terminal ID assigned to the small terminal but also the content information regarding the product corresponding to the content information storage area 11 using the terminal ID group assigned to the plurality of small terminals as a key. It shall be. When the user terminal has confirmed all of the predetermined terminal ID group within the communicable area, the user terminal displays the content information corresponding to the terminal ID group. The user terminal stores, in the terminal operation log storage area 141, the operation log related to the content information displayed using the terminal ID group of the plurality of small terminals as a trigger as the terminal operation log.

  In the first to fourth embodiments, the terminal operation log that is the operation log of the terminal itself and the shared operation log based on the operation logs of the plurality of user terminals are stored in the operation log storage area 14 of the user terminal. However, the present invention is not limited to this, the terminal operation log and the shared operation log are stored in a recording medium such as an IC card connected to the user terminal, and the terminal operation log and It is also possible to use information in the shared operation log.

  In the first to fourth embodiments described above, as a result of analyzing the operation log, information of interest to individual users and a plurality of users constituting a predetermined “place” is displayed as advertisement content information. However, the present invention is not limited to this, and as a result of analyzing the operation log, advertising content information that dares to indicate information that is not often viewed by individual users or a plurality of users constituting a predetermined “place” It is good also as displaying as. That is, it is possible to arbitrarily set what content information is automatically displayed as advertisement content information on the user terminal based on the analysis result of the operation log.

  By distributing the operation log of each terminal between the terminals by this distribution system, it is possible to display and transmit appropriate information in real time based on the operation log.

It is a figure which shows schematic structure of the distribution system in 1st Embodiment. It is a functional block diagram of the user terminal contained in a distribution system. It is an example of a display screen of a user terminal. It is a table | surface which shows the transmission system of count result information. It is a figure which shows the reach | attainment range of a card type transmission system and an array type transmission system. It is an example of sharing operation log information reflection of an array type transmission system. It is a figure which shows typically the operation log in the case of transmitting count result information by a card type transmission system. It is a figure which shows typically the operation log in the case of transmitting count result information by an array type transmission system. It is a figure which shows a data structure in the case of producing | generating a new shared operation log by reflecting count result information. An example of total result information is shown. It is a figure which shows typically the method of calculating a ranking based on a share operation log. It is a flowchart of an operation log sharing process. It is a flowchart of an advertising content information display process. It is a figure which shows schematic structure of the distribution system in 2nd Embodiment. It is a flowchart of a delivery process. It is a flowchart of a display process. It is a figure which shows schematic structure of the distribution system in 3rd Embodiment. It is a figure which shows typically the relationship between the user terminal and goods in 4th Embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 2 ... Network 11 ... Content information storage area 12 ... Content information registration function 13 ... Content information display function 14 ... Operation log storage area 15 ... Total result information calculation function 16 ... Total result information display function 17 ... Advertisement content information display function 18 ... Total result information selection function 19 ... Total result information reception function 20 ... Total result information transmission function 21 ... Content information 22 ... Total result information 23 ... Total result information

Claims (22)

A user terminal having a display unit and capable of communicating with other user terminals,
Content information storage means for storing a plurality of content information;
Content information display means for displaying content information extracted from the content information storage means on the display unit based on an operation signal;
Terminal operation log storage means for storing an operation log related to the content information displayed by the content information display means as a terminal operation log;
Terminal operation log transmission means for transmitting the terminal operation log to other user terminals;
Terminal operation log receiving means for receiving terminal operation logs stored in other user terminals;
A totaling result information generating unit that generates totaling result information by totaling the terminal operation log stored in the terminal operation log storage unit and the terminal operation log received by the terminal operation log receiving unit; A user terminal characterized by that. A user terminal having a display unit and capable of communicating with other user terminals,
Content information storage means for storing a plurality of content information;
Content information display means for displaying content information extracted from the content information storage means on the display unit based on an operation signal;
Terminal operation log storage means for storing an operation log related to the content information displayed by the content information display means as a terminal operation log in a terminal operation log storage area;
Aggregation result information receiving means for receiving aggregation results based on operation logs of a plurality of user terminals as aggregation result information from other user terminals;
A shared operation log storage unit that generates a shared operation log based on the terminal operation log and the aggregation result information and stores the generated shared operation log in a shared operation log storage area;
A totaling result information transmitting unit configured to set new totaling result information based on operation logs of a plurality of user terminals based on the shared operation log and to transmit to the other user terminals; Terminal. The shared operation log storage area has an array composed of a plurality of records, and stores an operation log for each record constituting the array,
The counting result information receiving means is a means for receiving operation logs stored in any record constituting the array as counting result information from another user terminal,
The user terminal is
The operation log received by the tabulation result information receiving means further comprises a replacement means for replacing the operation log stored in any record constituting the array of the shared operation log storage area,
The totaling result information transmitting means sets the operation log stored in any record constituting the array of the shared operation log storage area as the totaling result information, and transmits it to another user terminal. The user terminal according to claim 2. The shared operation log storage area has a shared operation log array composed of a plurality of records, and stores an operation log for each record constituting the shared operation log array,
The shared operation log array includes, as information, a replacement ratio in the case of replacing with another shared operation log array at a constant ratio,
The tabulation result information receiving means is means for receiving the shared operation log array from another user terminal,
The user terminal is
Further comprising replacement means for replacing the shared operation log array stored in the shared operation log storage area based on the replacement ratio by the shared operation log array received by the tabulation result information receiving means,
The shared operation log storage means generates a new shared operation log based on the terminal operation log and the shared operation log array replaced by the replacement means, and stores it in the shared operation log storage area,
The said totaling result information transmission means sets the new shared operation log arrangement | sequence memorize | stored in the said common operation log storage area to the said totaling result information, and transmits to another user terminal. The listed user terminal. The display unit includes a content information display unit that displays content information based on the operation signal, and an advertisement content information display unit that displays advertisement content information based on the terminal operation log and the sharing operation log. And
It further comprises advertisement content information display means for displaying content information extracted from the content information storage means as advertisement content information on the advertisement content information display unit based on the terminal operation log and the sharing operation log. The user terminal according to any one of claims 2 to 4. The display unit includes a content information display unit that displays content information based on the operation signal, and an advertisement content information display unit that displays advertisement content information based on the terminal operation log and the sharing operation log. And
Ranking generating means for generating a ranking of the content information in descending order of the number of times displayed based on the terminal operation log and the sharing operation log;
The user terminal according to any one of claims 2 to 4, further comprising: advertisement content information display means for displaying the ranking information related to the ranking as advertisement content information on the advertisement content information display unit. .   The said advertising content information display means is further displayed on the said advertising content information display part as content information extracted from the said content information storage means based on the said ranking as advertising content information. User terminal. A collection server that can communicate with multiple user terminals,
The user terminal includes a display unit and stores a plurality of pieces of content information.
Terminal operation log receiving means for receiving, as a terminal operation log, an operation log related to the content information displayed on the display unit from the user terminal;
Terminal operation log storage means for storing the terminal operation log and the reception date and time received by the operation log reception means in association with the identification information of the user terminal;
From the user terminal, a totaling result information receiving means for receiving a totaling result based on operation logs of a plurality of user terminals as totaling result information;
A collection server comprising: aggregation result information storage means for storing the aggregation result information received by the aggregation result information receiving means and the reception date and time in association with identification information of the user terminal. The terminal operation log storage means stores the terminal operation log in association with the identification information of the collection server that has received the terminal operation log,
9. The collection server according to claim 8, wherein the aggregation result information storage unit stores the aggregation result information in association with identification information of the collection server that has received the aggregation result information. The collection server includes a large display unit,
Advertising content information receiving means for receiving advertising content information to be displayed on the large display unit based on the counting result information;
The collection server according to claim 8 or 9, further comprising: advertisement content information display means for displaying the advertisement content information on the large display unit. A collection server that can communicate with multiple user terminals,
The user terminal includes a display unit and a storage area, and the storage area stores a common area for storing content information to be transmitted to other user terminals, and content information usable by the user terminal. User area, and
Terminal operation log receiving means for receiving, as a terminal operation log, an operation log related to the content information displayed on the display unit from the user terminal;
An accumulation rule generating means for generating an accumulation rule that defines conditions for copying the content information stored in the common area and storing it in the user area based on the terminal operation log received by the terminal operation log receiving means; ,
A collection server comprising: accumulation rule transmission means for transmitting the accumulation rule generated by the accumulation rule generation means to the user terminal. A distribution server capable of communicating with a plurality of user terminals including a display unit,
Aggregation result information receiving means for receiving, as aggregation result information, an aggregation result of operation logs related to content information displayed on the display unit of a plurality of user terminals from the user terminal;
Content information generating means for generating content information to be displayed on the display unit of the user terminal based on the counting result information;
A distribution server comprising: content information transmitting means for transmitting content information generated by the content information generating means to the user terminal. A program provided with a display unit and executed by a computer capable of communicating with another computer,
Content information storage means for storing a plurality of content information;
Content information display means for displaying content information extracted from the content information storage means on the display unit based on an operation signal;
Terminal operation log storage means for storing an operation log related to the content information displayed by the content information display means as a terminal operation log;
Terminal operation log transmission means for transmitting the terminal operation log to another computer;
Terminal operation log receiving means for receiving terminal operation logs stored in other computers;
The computer as a totaling result information generating unit that generates totaling result information by totaling the terminal operation log stored in the terminal operation log storage unit and the terminal operation log received by the terminal operation log receiving unit. A program characterized by functioning. A computer having a display unit and capable of communicating with another computer,
Content information storage means for storing a plurality of content information;
Content information display means for displaying content information extracted from the content information storage means on the display unit based on an operation signal;
Terminal operation log storage means for storing an operation log related to the content information displayed by the content information display means as a terminal operation log in a terminal operation log storage area;
Aggregation result information receiving means for receiving aggregation results based on operation logs of a plurality of computers as aggregation result information from other computers;
A shared operation log storage unit that generates a shared operation log based on the terminal operation log and the aggregation result information and stores the shared operation log in a shared operation log storage area;
A program that causes the computer to function as a totaling result information transmitting unit that sets new totaling result information based on the operation logs of a plurality of computers based on the shared operation log and transmits the information to another computer. A program executed by a computer capable of communicating with a plurality of user terminals,
The user terminal includes a display unit and stores a plurality of pieces of content information.
Terminal operation log receiving means for receiving, as a terminal operation log, an operation log related to the content information displayed on the display unit from the user terminal;
Terminal operation log storage means for storing the terminal operation log and the reception date and time received by the operation log reception means in association with the identification information of the user terminal;
Aggregation result information receiving means for receiving, as aggregation result information, aggregation results based on operation logs of a plurality of user terminals from the user terminal;
A program that causes the computer to function as a totaling result information storage unit that stores the totaling result information and the reception date and time received by the totaling result information receiving unit in association with identification information of the user terminal. A program executed by a computer capable of communicating with a plurality of user terminals including a display unit,
Aggregation result information receiving means for receiving, as aggregation result information, an aggregation result of operation logs related to content information displayed on the display unit of a plurality of user terminals from the user terminal;
Content information generating means for generating content information to be displayed on the display unit of the user terminal based on the total result information;
A program for causing the computer to function as content information transmitting means for transmitting content information generated by the content information generating means to the user terminal. In a distribution method that is provided by a user terminal that includes a display unit and can communicate with other user terminals,
A content information storage step for storing a plurality of content information;
A content information display step of displaying content information extracted from the content information storage means on the display unit based on an operation signal;
A terminal operation log storage step for storing an operation log related to the content information displayed by the content information display step as a terminal operation log;
A terminal operation log transmission step for transmitting the terminal operation log to another user terminal;
A terminal operation log receiving step for receiving a terminal operation log stored in another user terminal;
A totaling result information generating step of generating totaling result information by totaling the terminal operation log stored in the terminal operation log storage unit and the terminal operation log received by the terminal operation log receiving unit; A distribution method characterized by that. In a distribution method that is provided by a user terminal that includes a display unit and can communicate with other user terminals,
A content information storage step for storing a plurality of content information;
A content information display step of displaying content information extracted from the content information storage means on the display unit based on an operation signal;
A terminal operation log storage step of storing an operation log related to the content information displayed by the content information display means as a terminal operation log in a terminal operation log storage area;
A totaling result information receiving step of receiving a totaling result based on operation logs of a plurality of user terminals as totaling result information from other user terminals;
A shared operation log storage step of generating a shared operation log based on the terminal operation log and the totaling result information and storing it in a shared operation log storage area;
A distribution result setting step of setting new aggregation result information based on operation logs of a plurality of user terminals based on the shared operation log and transmitting the result to other user terminals; Method. In a distribution method executed by a collection server that can communicate with a plurality of user terminals,
The user terminal includes a display unit and stores a plurality of pieces of content information.
A terminal operation log receiving step for receiving, as a terminal operation log, an operation log related to the content information displayed on the display unit from the user terminal;
A terminal operation log storage step of storing the terminal operation log and the reception date and time received by the operation log receiving means in association with the identification information of the user terminal;
From the user terminal, a counting result information receiving step for receiving counting results based on operation logs of a plurality of user terminals as counting result information;
A distribution method comprising: a totaling result information storing step of storing the totaling result information received by the totaling result information receiving unit and the reception date and time in association with the identification information of the user terminal. In a distribution method executed by a distribution server capable of communicating with a plurality of user terminals including a display unit,
A totaling result information receiving step for receiving, as totaling result information, a totaling result of operation logs related to content information displayed on the display unit of a plurality of user terminals from the user terminal;
A content information generation step for generating content information to be displayed on the display unit of the user terminal based on the total result information;
A distribution method comprising: a content information transmission step of transmitting content information generated by the content information generation means to the user terminal. In a distribution system comprising a display unit and a user terminal and a collection server that can communicate with each other,
The user terminal is
Content information storage means for storing a plurality of content information;
Content information display means for displaying content information extracted from the content information storage means on the display unit based on an operation signal;
Terminal operation log storage means for storing an operation log related to the content information displayed by the content information display means as a terminal operation log in a terminal operation log storage area;
Aggregation result information receiving means for receiving aggregation results based on operation logs of a plurality of user terminals as aggregation result information from other user terminals;
A shared operation log storage unit that generates a shared operation log based on the terminal operation log and the aggregation result information and stores the generated shared operation log in a shared operation log storage area;
Based on the shared operation log, set a new total result information based on the operation log of a plurality of user terminals, and total result information transmitting means for transmitting to other user terminals,
A collection server transmitting means for transmitting the terminal operation log and the aggregation result information to the collection server;
The collection server
Terminal operation log receiving means for receiving the terminal operation log from the user terminal;
Terminal operation log storage means for storing the terminal operation log and the reception date and time received by the operation log reception means in association with the identification information of the user terminal;
Aggregation result information receiving means for receiving the aggregation result information from the user terminal;
A distribution system comprising: aggregation result information storage means for storing the aggregation result information received by the aggregation result information receiving means and the reception date and time in association with the identification information of the user terminal. In a distribution system that includes a user terminal and a distribution server that include a display unit and can communicate with each other,
The user terminal is
Content information storage means for storing a plurality of content information;
Content information display means for displaying content information extracted from the content information storage means on the display unit based on an operation signal;
Terminal operation log storage means for storing an operation log related to the content information displayed by the content information display means as a terminal operation log in a terminal operation log storage area;
Aggregation result information receiving means for receiving aggregation results based on operation logs of a plurality of user terminals as aggregation result information from other user terminals;
A shared operation log storage unit that generates a shared operation log based on the terminal operation log and the aggregation result information and stores the generated shared operation log in a shared operation log storage area;
Based on the shared operation log, set the new total result information based on the operation logs of a plurality of user terminals, and transmit the total result information transmitting means to other user terminals,
Distribution server transmission means for transmitting the aggregation result information to the distribution server;
Content information receiving means for receiving content information based on the total result information from the distribution server;
Content information display means for displaying content information received by the content information receiving means on a display unit,
The distribution server
Aggregation result information receiving means for receiving as the aggregation result information from the user terminal;
Content information generation means for generating content information to be displayed on the display unit of the user terminal based on the aggregation result information received by the aggregation result information receiving means;
A distribution system comprising: content information transmitting means for transmitting content information generated by the content information generating means to the user terminal.

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