JP2005222328A - Market expansion strategy support system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system for supporting a new market expansion strategy which manages by organically linking a customer looking for a potential purchaser and a support enterprise having a system for accepting and supporting proper information, if found, on a commodity and service. <P>SOLUTION: In a market expansion strategy support system, a terminal 30 of a customer, a terminal 40 of an external staff and a terminal 50 of the support enterprise can get access a headquarters server 10 through a communication network 20. The headquarters server 10 is provided with a means for transmitting, to the terminal 40 of the external staff through the communication network 20, information on a new business subject when it is tendered from the customer; a means for transmitting the information, to the terminal 30 of the customer, when input is made about the support enterprise which can be introduced, from the terminal 40 of the external staff; and a means for displaying a screen for making inquiries about the external staff related to the subject, the support enterprise, the data of a commodity presentation meeting, a first visiting date and a business negotiation state such as an order receiving date. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a market expansion strategy support system that expands a market by connecting companies and customers through personal connections.

Traditionally, companies have been conducting sales activities for the purpose of expanding the market, but the current situation is that most of their efforts are focused on finding “prospects” that can be a shortcut to closing deals. It is also true that there is a limit to sales information capabilities.
As a means for doing so, it is sometimes used to collect name lists and perform diving business, sometimes using uncertain information. However, this is very inefficient and consumes time, cost and labor.
Even if a business is introduced by someone's introduction, it may have a temporary effect under the kindness and volunteerism, but there is a problem that there is no continuity and the scope of information is narrow.
On the other hand, many group activities such as cross-industry exchange meetings and business card exchange meetings are also held, but the organizers only provide appealing opportunities and are not involved in the contents of business negotiations.

Thus, in the past, when a company tried to expand the market, there was no effective means, so an inefficient method had to be taken.
Based on the current situation, what is commonly recognized as necessary is “information” about prospective customers, and it seems that they are struggling to collect this “information”.
For companies struggling to collect information in this way, the current situation consumes time, cost, and labor, which are negative elements, and hinders corporate growth.
The present invention supports a new market expansion strategy that organically connects and manages companies that seek prospective customers and support companies that have a system to accept and support good information on products and services. It aims at providing the system which performs.

The present inventors will overcome these inefficient and chronic situations, systematize them properly as business, and carefully consider whether they will be able to extract novel prospects and support companies that are clearly distinguished from the performance-reward-type companies that are occasionally seen. As a result, the present invention has been achieved.
The market expansion strategy support system according to the first configuration of the present invention is a support system that is ready to accept a customer who wants to find a prospective customer who is a sales target of a product or service, and receives information about the product or service. A market expansion strategy support system for organically connecting and managing companies, wherein the headquarter server includes at least a customer master for registering the customer name, industry, contact information, and customer code, and at least the customer code. , Register the sales project name, the sales project master that registers external staff who can introduce the supporting company for the project, and at least the external staff's name, contact information, specialized industry, introduceable company, and organization name An external staff master; a supportable company registered in the external staff master; a support company master that registers an organization; Pre-registered customers, external staff, and support company terminals can access the headquarters server via a communication network, and when a new business case is requested from the customer, Means for transmitting information to the terminal of the external staff via the communication line network, and when there is input of a support company that can be introduced from the terminal of the external staff, the information is input to the business case master, Means for transmitting the information to the customer's terminal, and means for displaying a screen for inquiring about the status of negotiations such as external staff, support companies, product briefing date, first visit date, order date etc. It is characterized by that.

  In this system, the headquarters, external staff, and supporting companies have a hierarchical structure in the form of a supporter. Register the prescribed items. Information about the business case is sent to the terminal of the external staff, and when there is a support company that can be introduced, the external staff sends the information to the headquarters server via the terminal. The information is sent to the customer's terminal via the head office server. The customer meets the date of the product briefing with the introduced support company. As a result of the product briefing session, negotiations proceed. The negotiation status is registered in the business case master. Customers, external staff, and supporting companies can view the negotiation status of their related projects by accessing the headquarters server.

  The second configuration of the present invention is characterized in that the headquarter server is provided with a deposit master for storing the deposit status from a contract support company or a customer. As a result, the support money can be managed to operate the system.

  The third configuration of the present invention is characterized in that the headquarters server is provided with an external staff performance analysis master storing data that is a basis for calculating remuneration payments to external staff. By adopting a system that pays external staff, it is possible to enhance and improve the quality of external staff, which is the core of this system.

  According to the present invention, pre-registered customers, external staff, and support company terminals are accessible to the headquarters server via the communication network, and new business proposals are applied to the headquarters server from the customers. When there is a means of transmitting the information to the external staff terminal via the communication line network and a support company input that can be introduced from the external staff terminal, the information is input to the sales project master and the customer Means for transmitting the information to the terminal, and means for displaying a screen for the customer to inquire about the status of negotiations such as the external staff, support company, product briefing date, first visit date, order date, etc. In this way, organically link and manage customers who are looking for prospective customers and support companies that have a system to accept and support good information about products and services. It is possible to support the new market expansion strategy.

Hereinafter, embodiments of the present invention will be described with reference to FIGS.
FIG. 1 is a block diagram showing a configuration of a market expansion strategy support system according to an embodiment of the present invention, and FIG. 2 is an explanatory diagram showing a data flow.

  In FIG. 1, this system has a database, which will be described later, and is capable of communicating with customers, external staff, and supporting companies via a communication network, and the headquarter server 10 and customers, external staff, and supporting companies. A communication line network 20 as a communication medium, a customer terminal 30, an external staff terminal 40, and a support company terminal 50. In addition, a portable terminal 60 for transmitting and receiving an emergency mail when the headquarters staff goes out is also connected to the headquarter server 10 via the communication network 20. As an option, a server 70 of a partner company such as a bank or a life insurance company related to the operation of this system can also be connected to the headquarter server 10 via a dedicated line 80.

  As the communication network 20, information transmission means such as a mobile network via a mobile phone carrier, the Internet via an IP (Internet provider), and a public telephone network for transmitting and receiving FAX can be used.

  As the terminals 30 and 40 of the customer and the external staff, a PC (personal computer), a mobile phone having an Internet communication function, a FAX, a PDA (personal digital assistant), or the like can be used.

  FIG. 2 shows the data flow of this system. The headquarter server 10 includes a customer master 1, an external staff master 2, a support company master 3, a business case master 4, a headquarters contact profit information master 5, and a deposit master. 6, a negotiation result analysis master 7, an external staff result analysis master 8, and a case history master 9. The headquarter server 10 has a business negotiation status inquiry function 11, various condition search functions 12, a payment status inquiry function 13, and a headquarters contact inquiry / profit information inquiry function 14.

  The operation procedure of this system will be described below.

(1) External staff registration As shown in FIG. 3, the registration date, code, name, address, telephone number, FAX number, e-mail address, school of origin, specialized industry, introducer, career on the registration screen of the headquarter server 10 Enter the user ID and password. A photograph taken with a digital camera is pasted as an image.

(2) Supporting company registration As shown in FIG. 4, on the registration screen of the headquarters server 10, registration date, introduced external staff name, code, industry, company name, department name / title of the person in charge, name, company address Enter your phone number, fax number, e-mail address, school of origin, and specialized industry. Also, paste the person in charge as an image.

(3) Customer Registration As shown in FIG. 5, on the registration screen of the headquarters server 10, the registration date, contract date, code, industry, company name, department name / title, representative name, company address, department of the person in charge Enter your name / title, person in charge, phone number, fax number, and e-mail address. Also, paste the person in charge as an image.

(4) Business case input As shown in FIG. 6, on the registration screen of the headquarters server 10, the contract code, the case name, the customer code, the product explanation date, the external staff name, the support company name, the business rank, the advance explanation date, Enter a comment on the accompanying date.

(5) Notification / Useful Information Input from Headquarters As shown in FIG. 7, on the registration screen of the headquarter server 10, a destination is specified, and a subject and a text of information are input.

  FIG. 8 is an explanatory diagram showing the business flow and mechanism of the market expansion strategy according to the present invention. As a mechanism, a hierarchical structure of the customer 100, the headquarters 110, the external staff 120, and the support company 130 is adopted. The customer 100 can also be a support company 130, and the support company 130 can also be a customer 100. The external staff 120 may be shared by the staff at the headquarters 110.

  The customer 100 requests the headquarters 110 to sell products and services. The headquarters 110 performs the business case input of FIG. 6 on the registration screen of the server 10. Next, customer request information is transmitted to each external staff 120 using a mobile phone, PC, FAX, or the like. In this case, it is up to the headquarters 110 to determine whether all of the external staff 120 are targeted or whether the subject is partially covered by a field or the like. When the external staff 120 is a PC, when the URL of this system is input to the browser, a TOP screen as shown in FIG. When you enter your password and log in, a screen as shown in FIG. 10 appears. Here, the external staff 120 clicks on the list of project names to call up the negotiation status inquiry screen of FIG. 13, browses details, and if he can introduce a supporting company, he / she inputs a comment and supports the headquarters 110. Report company information. If you click on a business, you can see the details of the supporting company, as shown in Figure 4. When information from the external staff 120 comes to the headquarters server 10, the headquarters 110 checks the contents shown in FIG. 6, and there is a support company that introduces the customer 100 using a mobile phone, PC, FAX, or the like. Notify that the information can be viewed from the PC.

  When the customer 100 inputs the URL of this system into the browser of the PC, a TOP screen as shown in FIG. 10 appears. Here, when the “customer login” button is pressed to log in by entering his / her ID and password on a login screen (not shown), the screen shown in FIG. 11 appears. When the case name is clicked here, the negotiation status inquiry screen of FIG. 13 relating to the case appears. Clicking on a business can view details of the business (supporting company) as shown in FIG.

  When customers, external staff and supporting companies are decided, a product briefing session is held to explain the specific contents of products and services. At this time, coordinators who are external staff and headquarters staff will also accompany. According to the explanation, the rank is divided into a company that desires a contract, a company that desires a more specific proposal, a company that shows interest, and the like, so the customer performs the next business development for each rank.

  The results and progress can be viewed on the manager screen of the headquarter server 10 shown in FIG. When the project name is clicked, the negotiation status inquiry screen shown in FIG. 13 appears. In the screen of FIG. 13, customers, headquarters sales, headquarters coordinator, external staff, and support companies are distinguished and unified by shape. By unifying the figures for each role, it can be made visually easier to understand. Depending on the status of business negotiations with external staff, it is easy to understand if the colors are gray (not yet), blue (product description), yellow (accompanying), or orange (contract). Include dates for all events such as product briefings and order dates. The headquarters staff and outside staff have added arrows to make it easier to see where and when. Clicking on each person's item displays its detailed information. In the case of a customer, the customer master 1 is referenced using the customer code as a key. In the case of an external staff, the external staff master 2 is referred to using the external staff code as a key.

  In FIGS. 3 to 7 and FIGS. 9 to 13, the location where the headquarters can input and change and the location where customers, external staff, and support companies can browse and input can be changed. Information that is not related to other than external staff and supporting companies can be prevented from being displayed.

  A feature of this system is that it is possible to manage multiple external institutions such as customers, external staff, and support companies in a longitudinal and cross-sectional manner, separately from within the headquarters.

  As for this system, the management has a positive management policy, the company which is going to carry out management reform positively, and the sales place (sales destination) thinks that the company is relatively shallow and technically excellent, but the sales place (sales place) thinks. The main target is companies that are in trouble and cannot find them.

  On the other hand, an external staff is a person who has a personal relationship established through abundant life experience and business experience, a relationship of trust, and the like, and can introduce products and services of the client company through the personal relationship. By adopting a system that pays for labors such as introducing support companies and accompanying product briefings, it is possible to have excellent external staff. The system will be operated by collecting membership fees from customers registered in this system, and when applying for a business case, an application fee is collected for each case. In addition, whether to ask for the success fee at the time of closing is determined as a rule.

  The payment master 6 in FIG. 2 is a database for managing the payment status of membership fees and application fees, the negotiation result analysis master 7 is a database storing data for analyzing the progress and results of negotiations, and an external staff performance analysis master. 8 is a database that stores data for calculating remuneration paid to external staff.

  INDUSTRIAL APPLICABILITY The present invention can be used as a market expansion strategy support system for expanding a market by connecting companies and customers through personal connections in the field of electronic devices such as computers, mobile phones, and fax machines, and communication.

It is a block diagram which shows the structure of the market expansion strategy support system which concerns on embodiment of this invention. It is explanatory drawing which shows the flow of data in this system. It is an external staff registration screen. It is a support company registration screen. It is a customer registration screen. This is the sales opportunity registration screen. This is a notification / useful information registration screen from the headquarters. It is explanatory drawing which shows the flow and the structure of the business of the market expansion strategy which concern on this invention. It is a TOP screen when accessing the server of this system. It is a TOP screen for external staff. It is a TOP screen for customers. This is an administrator screen. It is a negotiation status inquiry screen.

Explanation of symbols

1 Customer Master 2 External Staff Master 3 Supporting Company Master 4 Sales Opportunity Master 5 Headquarters Contact Deals Information Master 6 Payment Master 7 Opportunity Result Analysis Master 8 External Staff Result Analysis Master 9 Opportunity History Master 10 Headquarter Server 11 Opportunity Status Inquiry Function 12 Various Condition search function 13 Payment status inquiry function 14 Headquarters contact inquiry / profit information inquiry function 20 Communication network 30 Customer terminal 40 External staff terminal 50 Support company terminal 60 Headquarters staff mobile terminal 70 Partner company server 80 Dedicated line 100 Customers 110 Headquarters 120 External staff 130 Supporting companies

Claims (3)

Support for market expansion strategies that organically link and manage customers who are looking for potential customers to sell products and services and support companies that are ready to accept and support information about products and services A system,
The headquarters server includes at least a customer master for registering the customer name, business type, contact information, and customer code, at least the customer code, a business case name, and an external staff who can introduce the support company to the case. Sales project master to be registered, external staff master to register at least the name, contact information, specialized industry, introduceable company, organization name of external staff, and supportable companies and organizations that can be introduced to the external staff master With a supporting company master to register,
Pre-registered customers, external staff, and support company terminals can access the headquarter server via a communication network,
In the headquarters server, when a new business proposal is applied from a customer, means for transmitting the information to the terminal of the external staff via the communication line network, and a support company that can be introduced from the terminal of the external staff When there is an input, the information is input to the business case master, means for transmitting the information to the terminal of the customer, external staff related to the case, support company, date of the product briefing session, first visit date, A market expansion strategy support system, characterized by comprising a means for displaying a screen for inquiring about the status of negotiations such as an order date.   The market expansion strategy support system according to claim 1, wherein the headquarter server is provided with a deposit master that stores a deposit status from a contract support company or a customer.   The market expansion strategy support system according to claim 2, wherein the headquarter server is provided with an external staff achievement analysis master that stores data serving as a basis for calculating compensation payment to the external staff.

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