JP2005182450A - Advertising mail sending apparatus and providing method of advertising mail sending service - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To reduce a labor burden on a store for sending email with advertising inserted. <P>SOLUTION: An advertising mail sending apparatus comprises store-specific email content receiving means 142; store-specific member attribute information storing means 145; advertising information storing means 145; transmission destination address specifying means 142; insert advertising deciding means 142 for deciding advertising to be inserted in email; email creating means 142 for creating email including the decided advertising and email content received by the store-specific email content receiving means 142; and email sending means 142 for sending the created email. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an advertisement mail transmitting device and a method for providing an advertisement mail distribution service for a store to transmit an electronic mail including an advertisement to each member of the store.

  Conventionally, as an apparatus for inserting an advertisement into an e-mail and transmitting it, an advertisement corresponding to an attribute of a mail recipient who receives the e-mail is specified, and the specified advertisement is inserted into each e-mail and transmitted. There is something. (For example, refer to Patent Document 1 and Patent Document 2).

Japanese Patent Laid-Open No. 10-320314 (page 5, FIG. 3) Japanese Patent Laid-Open No. 2002-366840 (page 3, FIG. 1)

  In recent years, with the rapid spread of the Internet, each store is able to notify members of the store various information, such as special sales and preferential information, quickly and inexpensively by e-mail. And sending an advertisement corresponding to the attribute of the mail recipient in these e-mails is more difficult than when receiving the e-mail alone. In the case of sending an e-mail in which an advertisement corresponding to the attribute of the mail recipient is inserted, the above-described Patent Document 1 and Patent Document 2 show that When using a new device, an e-mail must be sent to each member, and sending e-mail to all of the members is extremely large for the store. Such effort is there is a problem that becomes necessary, has been a major obstacle in the business that the burden of the store to send these e-mail to gain advertising revenue by inserting ads in e-mail.

  The present invention has been made paying attention to such problems, and in the case where a store sends an e-mail in which an advertisement corresponding to an attribute of a member who is a mail recipient is inserted to a member, It is an object of the present invention to provide an advertisement mail transmission device and a method for providing an advertisement mail transmission service that does not require a great effort on the store side that transmits the mail.

In order to solve the above-described problem, an advertisement mail transmitting device according to claim 1 of the present invention provides:
The contents of the e-mail transmitted to the member of the store from the in-store management device that manages the member-related information related to the member in the store installed at each store and the store identification information that can individually identify the store are received. E-mail content acceptance means for each store,
In association with the store identification information and the e-mail address of each member of the store, member attribute information storage means by store for storing member attribute information about the member by store,
Advertisement information storage means for storing the advertisement information related to the advertisement requested by the advertisement requester in association with the insertion condition regarding the attribute of the recipient of the e-mail into which the advertisement is inserted;
In the store-specific member attribute information storage unit, the e-mail address of each member stored in association with the store identification information received by the store-specific e-mail content reception unit is stored in the store-specific e-mail content reception unit. A destination address specifying means for specifying the destination of the e-mail including the contents of the received e-mail;
The advertisement inserted in the e-mail transmitted to the e-mail address specified by the destination address specifying unit is stored in the store-specific member attribute information storage unit in association with the e-mail address. Inserted advertisement determining means for determining from member attribute information and insertion conditions stored in the advertisement information storage means;
E-mail creating means for creating an e-mail including the advertisement determined by the inserted advertisement determining means and the contents of the e-mail received by the store-specific e-mail content receiving means;
An e-mail transmitting means for transmitting the e-mail created by the e-mail creating means to the e-mail address used to determine the advertisement inserted by the inserted advertisement determining means;
It is characterized by having.
According to this feature, the contents of the e-mail transmitted to the member of the store from the in-store management device installed in each store are received by the store-specific e-mail content receiving means, An email including the contents of the email and an advertisement corresponding to the attribute of the member receiving the email is automatically sent to the email address of the member of the store stored in the member attribute information storage means. Therefore, when sending an e-mail in which an advertisement corresponding to the attributes of these mail recipients is inserted, it does not require a great deal of labor on the store side, An e-mail in which an advertisement corresponding to the attribute of the member who is the mail recipient is inserted can be transmitted.

An advertisement mail transmitting apparatus according to claim 2 of the present invention is the advertisement mail transmitting apparatus according to claim 1,
A common e-mail content receiving unit for receiving e-mail content to be transmitted to all e-mail addresses stored in the store-specific member attribute information storage unit;
The transmission destination address specifying means includes an electronic mail transmission destination including all the electronic mail addresses stored in the store-specific member attribute information storage means by the common electronic mail content reception means. Identified as
The inserted advertisement determining means associates an advertisement to be inserted into an e-mail including the contents of the e-mail received by the common e-mail content receiving means with the e-mail address in the member attribute information storage unit for each store. Determined from the stored member attribute information and the insertion condition stored in the advertisement information storage means,
The e-mail creating unit creates an e-mail including the advertisement determined by the insertion advertisement determining unit and the content of the e-mail received by the common e-mail content receiving unit.
According to this feature, not only an e-mail from each store to the member of the store but also a common e-mail in which an advertisement corresponding to the attribute of the member who is the mail recipient is inserted to all store members. Can be sent.

An advertisement mail transmitting apparatus according to claim 3 of the present invention is the advertisement mail transmitting apparatus according to claim 1 or 2,
Advertisement count totaling means for counting the number of insertions of advertisements transmitted from the email transmission means by being inserted into an email in the email creation means, for each advertisement;
Aggregation result transmission means for transmitting the aggregation results totaled by the advertisement count aggregation means to the requester of each advertisement;
It is characterized by having.
According to this feature, the advertisement requester can grasp the transmission status (advertisement status) of the requested advertisement based on the aggregation result.

An advertisement mail transmitting apparatus according to claim 4 of the present invention is the advertisement mail transmitting apparatus according to any one of claims 1 to 3,
A response receiving means for receiving a response from the member to the advertisement included in the email sent by the email sending means;
Based on the response from the member received by the response receiving means, an advertisement response determining means for determining that there is a response to the advertisement included in the email transmitted by the email transmitting means;
A response number counting means for counting the number of responses determined to have a response by the advertisement response determining means for each advertisement;
A response frequency transmission means for transmitting the response frequency aggregated by the response frequency aggregation means to the requester of each advertisement;
It is characterized by having.
According to this feature, the advertisement requester can grasp the degree of response of the requested advertisement based on the number of responses, and information on the number of responses can be used for future examination of the advertisement.

The method for providing an advertisement mail transmission service according to claim 5 of the present invention includes:
An e-mail including an advertisement from the store to each member is sent to the open computer network from the store to the information terminal of each store member connected to the open computer network for connecting a plurality of computer terminals so that data communication is possible. A method for providing an advertisement mail delivery service for transmission using a connected server computer,
The server computer
The contents of the e-mail transmitted to the member of the store from the in-store management device that manages the member-related information related to the member in the store installed at each store and the store identification information that can individually identify the store are received. E-mail content acceptance step for each store,
A store-specific member attribute information storage step for storing the store attribute information for each member in association with the store identification information and the e-mail address of each member of the store,
An advertisement information storage step for storing the advertisement information related to the advertisement requested by the advertisement requester and the insertion condition regarding the attribute of the recipient of the e-mail into which the advertisement is inserted;
In the store-specific member attribute information storage step, the e-mail address of each member stored in association with the store identification information received in the store-specific e-mail content reception step is stored in the store-specific e-mail content reception step. A destination address specifying step for specifying the destination of the e-mail including the contents of the accepted e-mail;
The member stored in the store-specific member attribute information storing step in association with the e-mail address, the advertisement inserted in the e-mail transmitted to the e-mail address specified in the destination address specifying step An insertion advertisement determination step determined from the attribute information and the insertion condition stored in the advertisement information storage step;
An e-mail creating step for creating an e-mail including the advertisement determined in the insertion advertisement determining step and the e-mail content received in the store-specific e-mail content receiving step;
An e-mail transmission step for transmitting the e-mail created in the e-mail creation step to the e-mail address used for the determination of the advertisement inserted in the insertion advertisement determination step;
It is characterized by including.
According to this feature, the contents of the e-mail transmitted to the member of the store from the in-store management device installed in each store are received in the store-specific e-mail content receiving step. An email including the contents of the email and an advertisement corresponding to the attribute of the member receiving the email is automatically sent to the email address of the member of the store stored in the member attribute information storage step. Therefore, when sending an e-mail in which an advertisement corresponding to the attributes of these mail recipients is inserted, it does not require a great deal of labor on the store side, Emails with advertisements corresponding to the attributes of members who are email recipients can be sent, and as a result, advertisements are inserted into emails to generate advertising revenue. It is possible to eliminate a major obstacle in that business.

A method for providing an advertisement mail transmission service according to claim 6 of the present invention is a method for providing an advertisement mail transmission service according to claim 5,
A common e-mail content receiving step for receiving e-mail content to be transmitted to all e-mail addresses stored in the store-specific member attribute information storing step,
In the transmission destination address specifying step, transmission of an e-mail including the contents of the e-mail received in the common e-mail content receiving step with all the e-mail addresses stored in the store-specific member attribute information storing step Identify as a destination,
In the insertion advertisement determination step, the advertisement attribute inserted in the email including the content of the email accepted in the common email content acceptance step is associated with the email address and the member attribute information storage step for each store Determined from the member attribute information stored in the above and the insertion condition stored in the advertisement information storing step,
In the e-mail creation step, an e-mail including the advertisement determined in the insertion advertisement determination step and the e-mail content accepted in the common e-mail content acceptance step is created.
According to this feature, not only an e-mail from each store to the store but also a common e-mail in which an advertisement corresponding to the attribute of the member who is the mail recipient is inserted is sent to all store members. be able to.

A method for providing an advertisement mail transmission service according to claim 7 of the present invention is a method for providing an advertisement mail transmission service according to claim 5 or 6,
The number of advertisements counting step of counting for each advertisement the number of insertions of the advertisement transmitted in the email sending step by being inserted into the email in the email creating step;
A totaling result transmission step of transmitting the totaling result totaled in the advertisement number counting step to the requester of each advertisement;
It is characterized by including.
According to this feature, the advertisement requester can grasp the transmission status (advertisement status) of the requested advertisement based on the aggregation result.

The method for providing an advertisement mail transmission service according to claim 8 of the present invention is the method for providing an advertisement mail transmission service according to any one of claims 5 to 7,
A response receiving step of receiving a response from the member to the advertisement included in the email sent in the email sending step;
Based on the response from the member received in the response reception step, an advertisement response determination step for determining that there is a response to the advertisement included in the email transmitted in the email transmission step;
A response number counting step of counting the number of responses determined to have a response in the advertisement response determination step for each advertisement;
A response frequency transmission step of transmitting the response frequency aggregated in the response frequency aggregation step to the requester of each advertisement;
It is characterized by including.
According to this feature, the advertisement requester can grasp the degree of response of the requested advertisement based on the number of responses, and information on the number of responses can be used for future examination of the advertisement.

  Examples of the present invention will be described below. In the following embodiments, the management server 140 and the site server 14 that constitute the advertising mail transmission device of the present invention are installed in a card management company that provides an advertising mail transmission service, and each of a plurality of game halls as stores is provided. A description will be given of an example of a system specialized for inserting and transmitting an advertisement to an e-mail (member mail) transmitted to a member player registered as a member, but the present invention is not limited to this. Needless to say, as will be described later, it is needless to say that the advertisement mail transmitting device and the method for providing the advertisement mail transmitting service of the present invention can be applied to stores other than these game halls.

  First, FIG. 1 shows a gaming system according to the present embodiment having a management server 140 and a site server 14 installed in a card management company, to which an electronic mail effect evaluation apparatus and an electronic mail effect evaluation service providing method of the present invention are applied. FIG. 1 is a diagram showing the configuration, and the gaming system according to the present embodiment is an information terminal for members a, b... That are users connected to the Internet network as a communication network as shown in FIG. It is connected to the mobile phone 16 and the notebook personal computer 15 and the computer terminal 17 that is the information terminal of the advertisement requester via the Internet, and is connected to the mobile phone 16, the notebook personal computer 15 and the computer terminal 17 so as to be able to send and receive data. Site server 14 installed in the card management company, and connected to the site server 14 and each game hall A management server 140 that is connected via the communication line 11 to manage information about members in each game hall, membership cards that are member recording media used in each game hall, and the frequency remaining in the prepaid card, Information relating to the use of membership cards used in the card unit 3 installed in the amusement hall, connected to the management server 140 via the communication network 11 and the router 5 and provided corresponding to each pachinko machine 2 A membership management computer 120 installed in each amusement hall that manages various information related to member players (members) who have registered membership in the amusement hall, and membership cards and prepaid cards used in the amusement hall. A system controller that manages the number of game values recorded on a visitor card. It is mainly composed of over La 100 Metropolitan.

  The cellular phone 16 as the player's information terminal used in this embodiment has an Internet connection function, and the notebook personal computer 15 can be connected to the Internet network through a modem card (not shown) installed in a card slot. The POP server (which is connected to the site server 14 via the Internet network) and is transmitted from the site server 14 to a mobile phone company that provides a mobile phone service ( It can be received or transmitted via a POP server (not shown) installed in an Internet connection service company (ISP).

  Further, the computer terminal 17 of the advertisement requester used in the present embodiment is also connectable to the Internet network via a communication device (not shown), and is connected to the site server 14 via the Internet network. Access to the site server 14 and e-mail transmitted from the site server 14 can be received or transmitted via a POP server (not shown) installed in an Internet connection service company (ISP). It has become.

  Further, as shown in FIG. 1, the member management computer 120 installed in each game hall has a pair of pachinko machines 2 as game machines arranged in parallel on a plurality of game islands in the game hall. Card unit 3 installed in 1, a ball counter (not shown) for counting pachinko balls acquired by a member player and making it usable again, and used in the card unit 3 A system controller 100 for managing the number of game values recorded on the membership card and the visitor card is connected via a communication cable, and the card unit 3 is a member of the card unit 3. Including the member ID read from the member card uniquely given to each amusement hall so that each member can be individually identified, indicating that the card has been inserted The number of visits to the store, points to visit, etc. are given by sending the notification of the receipt of the card, and the ball ID (not shown) of the member ID read from the member card and the number of pachinko balls counted By transmitting the information, the addition update to the number of saving balls managed by the member management computer 120 is performed.

  In addition, the system controller 100 installed in each game arcade is also connected to a management server 140 installed in the card management company through the router 5 and the communication line 11. Information related to the card such as the frequency remaining in the membership card and visitor card used by the customer is managed.

  In addition to the management server 140, the card management company is provided with the management server 140 and a site server 14 connected to the Internet network, and the site server 14 is an advertisement requester having a function of connecting to the Internet network. While being accessible from the computer terminal 17, it is possible to perform mail transmission / reception with the computer terminal 17, the notebook computer 15, and the mobile phone 16 of these advertisement requesters.

  First, the configuration of the member management computer 120 used in the present embodiment will be described with reference to FIG. 2. The member management computer 120 used in the present embodiment is connected to a data bus 121 that transmits and receives data inside the computer. The member management computer 120 receives member-related information including attribute information about the member player such as personal information of the member, and associates the member player with a member ID that is member identification information that can individually identify the member player. Various processes such as a process of storing and managing, a process of accepting the contents of a member mail that is an e-mail to be transmitted to a member, and a process of transmitting an e-mail transmission request including the contents of the accepted member mail to the management server 140 are performed. CPU 122, RAM 123 used as a work memory, RTC 131 for outputting time information and calendar information, magnetic disk And a storage device 124 composed of a magneto-optical disk, an input device 125 such as a keyboard and mouse for inputting various information such as member-related information relating to a new member, and various screens such as a member registration screen and a member mail input screen described later. Management of the display device 126 for output, the printer 127, the card unit 3 installed corresponding to each pachinko machine 2 in the game hall, the frequency of the membership card and visitor card used in the card unit 3, etc. It is a normal computer to which a communication unit 128 for performing data communication with the management server 140 of the card management company via the system controller 100 and the router 5 is connected.

  Further, in addition to the processing program for executing the processing of the member management computer 120, member related information including the number of saving balls owned by each member player and attributes related to each member player is registered in the storage device 124 ( A member information table (refer to FIG. 3) to be stored, a game history table (not shown) for each member in which a game history including a balance of the member player generated by the game of each member player is stored, and the like. A member management database (DB) is stored.

  In the member information table of this embodiment, as shown in FIG. 3, in order to make each member player individually identifiable, the member identification information uniquely given to each member player at the game hall The personal identification number used for identity verification, the number of saving balls owned by the player, the number of store visits at that time, the number of visits, and the name of the member (name and name) Member attribute information including gender, age, date of birth, occupation, address, and e-mail address is registered (stored).

  In addition, the CPU 122 of the member management computer 120 of the present embodiment, based on the reception of the storage ball use request transmitted from the card unit 3 based on the replay operation in the card unit 3, sets the password included in the storage ball use request. The personal identification number stored in the member information table corresponding to the member ID included in the storage ball use request is collated, and when the collation is matched, the member information table is stored in association with the member ID. The number of savings balls used is permitted to be reused for the game, and the number of savings balls used for the reuse of the number of savings balls for the game is calculated as the number of savings balls. Update by subtracting from size.

  Further, the CPU 122 of the member management computer 120 according to the present embodiment displays the member registration screen shown in FIG. 7 on the display device 126 when a predetermined operation for performing new member registration is performed, so that a new member is displayed. A member attribute information input process for accepting input of member attribute information relating to a member player to be registered is performed, a member ID is assigned to the new member player, and the member ID is associated with the assigned member ID on the member registration screen. Member attribute information storage processing for storing the received member attribute information in the member information table, and then registering member registration information including the member ID and member attribute information newly stored in the member information table to the management server 140 Execute member registration information transmission processing. (See Figure 9)

  In the member registration screen used in this embodiment, as shown in FIG. 7, the member's name (name and name), sex, age, various member attribute information stored (registered) in the member information table, There is an input section for entering birthdays, occupations, addresses, e-mail addresses, etc., and after entering the attribute information corresponding to the input section, select the "registration" selection input section at the bottom of the screen By performing the member attribute information storage process and the member registration information transmission process, the management server 140 that has received the member registration information causes the game hall ID and the member included in the received member registration information to be received. In association with the ID, member attribute information included in the received member registration information is registered (stored) in the member information database by game hall. (See Figure 9)

  Further, the CPU 122 of the member management computer 120 of this embodiment displays the member mail input screen shown in FIG. 8 on the display device 126 based on the execution of a predetermined operation, and the contents of the member mail transmitted to the member. The management server 140 sends an e-mail transmission request including the contents of the received member mail and the game hall ID, which is the game hall identification information capable of individually identifying the game hall, to the management server 140. The transmission process of the e-mail transmission request to be transmitted is performed.

  Next, the configuration of the management server 140 and the site server 14 constituting the advertisement mail transmitting apparatus according to the present invention will be described. First, as shown in FIG. 4, the management server 140 transmits and receives data inside the computer. In addition, the management server 140 performs processing for managing the frequency, usage frequency, issuance frequency, and payment frequency remaining in the membership card and visitor card used in each amusement hall, and the storage device 145 described later. CPU 142 for performing various processes such as a process for updating each stored table, RAM 143 used as a temporary storage area at the time of processing, input device 144 such as a keyboard and a mouse, a storage device including a magnetic disk and a magneto-optical disk 145, a display device 146 for displaying and outputting various information, and installed in each game hall through the communication line 11. A digital service unit (DSU) 148 for performing data communication with the system controller 100 and the member management computer 120 which is an in-store management device, a communication unit 149 for performing bidirectional data communication with the site server 14, Is an ordinary computer with relatively high processing capability.

  The storage device 145 stores a card management DB that stores data such as frequency and deposit amount remaining in the membership card and visitor card in addition to a processing program in which various processing contents executed by the management server 140 are described. (Not shown), a member information database by game hall which is a member attribute information storage unit by store in the present invention shown in FIG. 5A, and an advertisement which is an advertisement information storage unit in the present invention shown in FIG. An information table and an advertisement effect totaling table serving as an advertisement frequency totaling unit and a response frequency totaling unit in the present invention shown in FIG. 6 are stored.

  As shown in FIG. 5A, in the member information database by game hall of this embodiment, each game hall is associated with the member ID of a member player registered as a member at each game hall. The member name information (member name and name), gender, age, date of birth, occupation, address, and e-mail address are stored as member attribute information of the member. Registration (storage) is performed based on the reception of the member registration information transmitted from the management computer 120.

  Further, in the advertisement information table of the present embodiment, as shown in FIG. 5 (b), the site server is associated with an advertisement requester (client) ID that can identify each advertisement requester (client) individually. 14, the password used in the verification at the time of login to the advertisement service site, the notification mail transmission address as the transmission destination for transmitting the advertisement effect aggregation result notification mail, and the advertisement requester (client) ID Insertion target attribute that is an attribute of a member to be inserted an advertisement, an execution period that is a period for inserting an advertisement of the advertisement requester (client) ID into a member mail and a common mail, and an advertisement effect totaling table Aggregation result transmission schedule, which is a schedule for sending the aggregation result notification email including the aggregation result, the member email, Secondary e-mail containing the contents of the secondary e-mail sent when a request for a secondary e-mail is made in the member e-mail and the common e-mail. Link with mail data file path data, URL of the advertisement overview page linked to by link advertisement inserted in member mail and common mail, and link advertisement inserted in member mail and common mail Each URL of the advertisement detail page that is the linked destination is stored, and these advertisement requester (client) ID, password, and notification mail transmission address are registered (stored) in the advertisement information table in the client registration, and others Each data after the insertion target attribute was accepted on the ad acceptance page described later It is updated and stored based on tell content.

  Further, in the advertisement effect totaling table of this embodiment, as shown in FIG. 6, the advertisement of the advertisement requester (client) is associated with the advertisement requester (client) ID of each advertisement requester (client). The number of advertisement insertions, which is the number of insertions in the member email and common email, the number of secondary emails sent, the number of accesses to the advertisement overview page, and the number of accesses to each advertisement detail page are tabulated and stored. Has been.

  The CPU 142 of the management server 140 of this embodiment performs the member registration information transmission process in the member management computer 120, so that the store included in the member registration information transmitted in the member registration information transmission process The member attribute information related to the member including the e-mail address of the member is associated with the game hall ID and the member ID, which are identification information, in the member information database for each game hall, which serves as a member attribute information storage unit for each store, for each store. The store-specific member attribute information storage process is performed, and the store-specific member attribute information storage step in the present invention is formed by the store-specific member attribute information storage process.

  In addition, the CPU 142 of the management server 140 according to the present embodiment receives the email transmission request transmitted by the email transmission request transmission process in the member management computer 120 installed in each game arcade, that is, in-store management. Receiving an e-mail transmission request that receives and accepts an e-mail transmission request including the contents of a member e-mail transmitted from the member management computer 120, which is a device, to a member of the game hall, which is the store, and the game hall ID of the game hall The process is executed, and the e-mail transmission request receiving process forms the store-specific e-mail content receiving means and the store-specific e-mail content receiving step in the present invention.

  In addition, the CPU 142 of the management server 140 according to the present exemplary embodiment is configured so that the path data to the advertisement data serving as the advertisement information related to the advertisement requested by the advertisement requester and the insertion condition regarding the attribute of the recipient of the e-mail into which the advertisement is inserted The advertisement information storage process for storing the insertion target attribute to be associated with the advertisement information table serving as the advertisement information storage means is performed, and the advertisement information storage step in the present invention is formed by the advertisement information storage process.

  Further, the CPU 142 of the management server 140 according to the present embodiment uses the game hall ID, which is the store identification information received in the e-mail transmission request receiving process, in the game hall member information database, which is the store member attribute information storage means. A destination address specifying process for specifying the e-mail address of each member stored in association with the e-mail transmission request including the contents of the e-mail received in the e-mail transmission request receiving process, The destination address specifying means and the destination address specifying step in the present invention are formed by the destination address specifying process.

  In addition, the CPU 142 of the management server 140 according to the present embodiment associates the advertisement inserted in the email transmitted to the email address specified by the destination address specifying process with the email address. An insertion advertisement determination process is performed to determine an insertion advertisement determination process that is determined from the member attribute information stored in the member information database by game hall and the insertion target attribute that is an insertion condition stored in the advertisement information table. Thus, the insertion advertisement determining means and the insertion advertisement determining step in the present invention are formed.

  In addition, the CPU 142 of the management server 140 according to the present embodiment creates an e-mail that creates an e-mail including the advertisement determined in the insertion advertisement determination process and the content of the e-mail received in the e-mail transmission request reception process. The creation process is performed, and the email creation process and the email creation step in the present invention are formed by the email creation process.

  In addition, the CPU 142 of the management server 140 of the present embodiment uses the e-mail created in the e-mail creation process with respect to the e-mail address used to determine the advertisement inserted in the insertion advertisement determination process. An e-mail transmission process transmitted from the site server 14 is performed, and the e-mail transmission process and the e-mail transmission step of the present invention are formed by the e-mail transmission process.

  Further, the CPU 142 of the management server 140 of this embodiment displays the common mail input screen shown in FIG. 10 on the display device 146, and all the e-mail addresses stored in the member information database for each game hall, that is, games. A common e-mail content acceptance process for receiving the content of a common e-mail that is an e-mail to be transmitted to all the amusement hall members stored in the site-specific member information database, and the common e-mail content acceptance process Thus, the common e-mail content receiving means and the common e-mail content receiving step in the present invention are formed.

  Further, when the CPU 142 of the management server 140 of this embodiment accepts the content of the common email in the common email content acceptance processing, the CPU 142 stores the content in the member information database by game hall in the destination address identification processing. All e-mail addresses are specified as the destinations of e-mails including the contents of the common e-mails that are e-mails accepted in the common e-mail content acceptance process.

  In addition, the CPU 142 of the management server 140 according to the present embodiment, in the insertion advertisement determination process, the advertisement inserted into the common mail that is an email including the contents of the email accepted in the common email content acceptance process, It is determined from the member attribute information stored in the member information database by game hall in association with the e-mail address and the insertion target attribute which is the insertion condition stored in the advertisement information table.

  Further, the CPU 142 of the management server 140 of the present embodiment includes the advertisement determined in the insertion advertisement determination process and the content of the email received in the common email content reception process in the email creation process. Create a common email that is an email.

  In addition, the CPU 142 of the management server 140 according to the present embodiment counts the number of insertions of the advertisement transmitted in the email transmission process by being inserted into the email in the email creation process for each advertisement. The advertisement number totaling step is performed by adding and updating 1 for each insertion of the advertisement insertion number of the advertisement effect totaling table serving as the advertisement number totaling means for each insertion and updating the advertisement number totaling step. Is formed.

  In addition, the CPU 142 of the management server 140 according to the present embodiment sends a count result notification mail including a count result totaled in the advertisement effect count table serving as the advertisement count count means by the advertisement count count process as the advertisement count count step. The aggregation result transmission process to be transmitted to the e-mail address (notification mail transmission address) of the requester (client) of each advertisement is performed, and the aggregation result transmission means and the aggregation result transmission step according to the present invention are performed by the aggregation result transmission process. And are formed.

  In addition, the CPU 142 of the management server 140 according to the present embodiment receives an e-mail requesting transmission of a secondary e-mail as a response from a member to an advertisement included in the e-mail transmitted in the e-mail transmission process. In order to receive access information including the notification of the secondary e-mail request mail transmitted from the site server 14 and the URL of each advertisement link page when each e-mail recipient accesses each advertisement link page on the site server. Based on this, an advertisement response determination process for determining that there is a response to the advertisement included in the email transmitted by the email transmission process is performed, and the advertisement response determination unit and the advertisement response determination in the present invention are performed by the advertisement response determination process. Steps are formed.

  Further, the CPU 142 of the management server 140 according to the present embodiment, the number of times the secondary e-mail is transmitted in the advertisement effect totaling table serving as a response number totaling unit, which is the number of responses determined to have a response in the advertisement response determination process, A response count totaling process is performed by adding and updating 1 each time there is a response determination for the number of times to access each advertisement link page, and the response count totaling step in the present invention is formed by the response count totaling process. ing.

  In addition, the CPU 142 of the management server 140 according to the present embodiment performs the number of times of transmission of the secondary e-mails counted in the advertisement effect totaling table serving as the response number counting unit by the response number counting process as the response number counting step. A count result notification mail including a count result of the number of accesses to the advertisement link page is transmitted in the count result transmission process, and the response count transmission means and the response count transmission step in the present invention are formed by the count result transmission process. .

  Next, the site server 14 that constitutes the advertisement mail transmitting apparatus together with the management server 140 in the present invention will be described. As shown in FIG. 4, the site server 14 is connected to a data bus 181 that transmits and receives data inside the computer. CPU 182 that performs processing for transmitting and receiving various data for the site performed by the site server 14 and processing for transmitting various electronic mails from the management server 140 to the transmission destination of the electronic mail, temporary storage during processing RAM 183 used as an area, etc., storage device 184 comprising a magnetic disk or magneto-optical disk storing HTML data, processing programs, etc. of each advertisement link page linked to each page or advertisement constituting the site, the management First communication unit 188 for performing data communication with server 140, the Internet And a second communication unit 189 that performs data communication with the notebook personal computer 15 and the mobile phone 16 which are information terminals of the member player, the computer terminal 17 of the advertisement requester, and each mail server on the Internet network. Server computer.

  Further, the CPU 182 of the site server 14 of this embodiment distributes a login page (FIG. 11) based on the access from the computer terminal 17 of the advertisement requester, and the advertisement requester (client) ID from the advertisement requester. The server receives a password, performs processing for transmitting the received advertisement requester (client) ID and password to the management server 140, and based on the transmitted advertisement requester (client) ID and password, the management server At 140, a password verification process is performed.

  Further, the CPU 182 of the site server 14 of the present embodiment transmits the member mail and the common mail transmitted from the management server 140 to the e-mail addresses of the notebook personal computer 15 and the mobile phone 16 which are information terminals of each member player. Perform the process.

  In addition, the CPU 182 of the site server 14 according to the present embodiment performs a process of transmitting the count result notification mail from the management server 140 to the advertisement requester's notification mail transmission address.

  In addition, the CPU 182 of the site server 14 of the present embodiment uses the advertisement requester (client) of the advertisement requester (client) as a response from the member to the advertisement included in the email transmitted to each member in the email transmission process. (Client) Based on receiving an e-mail requesting transmission of a secondary e-mail including an ID (secondary e-mail request e-mail) or selecting and inputting each advertisement link page on the site server by each e-mail recipient Each advertisement link page request, specifically a summary page or a request for each detail page is received, and a reception notification including an advertisement requester (client) ID included in the secondary e-mail request mail or each advertisement link page A response reception process for transmitting the access information including the URL of the request to the management server 140, and the response reception process Thus the response receiving means and the response receiving step in the present invention are formed.

  Further, the CPU 182 of the site server 14 according to the present embodiment performs an advertisement reception process for distributing an advertisement receiving page (see FIG. 12) to the computer terminal 17 of the advertisement requester and receiving settings related to the advertisement. By executing the process of transmitting the setting contents, the received file, and the advertisement requester (client) ID to the management server 140, the setting contents of the transmitted advertisement and the path data to the received file are stored in the advertisement information table. It has become so.

  Here, the flow of receiving advertisements from the advertisement requester (client) in the site server of this embodiment will be described. When the advertisement requester (client) accesses the member email advertisement service site by the site server 14 from the computer terminal 17, Based on the distribution of the login page shown in FIG. 11 from the site server 14, the advertisement requester (client) ID and password are input on the login page.

  The advertisement requester (client) ID and password input on the login page are transmitted from the site server 14 to the management server 140, and the management server 140 receives the advertisement requester received from the site server 14 in the advertisement information table ( When a matching process is performed by comparing the password stored in association with the client) ID and the received password, and the matching is matched, the advertisement acceptance page shown in FIG. 12 is distributed.

  As shown in FIG. 12, the advertisement receiving page of this embodiment receives an advertisement implementation period, which is a period for inserting an advertisement into an email, and an email to be inserted into the advertisement in the setting input items. Upload advertisement data including advertisement insertion target conditions that are conditions related to the attributes of members to be counted, summary result transmission schedule items that are schedules for delivery of summary result notification emails, and the content of advertisements that are inserted into emails Items for uploading advertisement data for selection and designation, items for uploading secondary email data for selection and designation for uploading secondary email data including the contents of the secondary email, and overview Summary page data for selecting and specifying summary page data (HTML data) including page contents Upload item, details page 1 upload item for selecting and specifying detail page data (HTML data) including the contents of detail page 1 for upload, and details page 2, detail page 3,. An upload item for the existing detailed page N (up to 5 in the present embodiment) is provided.

  In this advertisement acceptance page, the advertisement requester selects and sets the period of the advertisement to be requested, the attribute of the member to which the advertisement is to be inserted, the aggregation result transmission schedule, the advertisement data, the secondary e-mail data, After specifying the summary page data and each detailed page data, by selecting and inputting the “transmission” selection input section, the selected data together with the set contents are transmitted to the site server 14, and each HTML Data is stored in the site server 14 in association with each URL corresponding to the advertisement requester (client) ID in the site server, and the received advertisement receiving page is sent from the site server 14 to the management server 140. The details set in, specifically, the advertisement implementation period, advertisement insertion target conditions, and the aggregated result transmission schedule In addition to the secondary e-mail data, the URL data assigned to each HTML data and the advertisement requester (client) ID are transmitted to the management server 140 so that they are associated with the advertisement requester (client) ID. In addition, each data stored in the advertisement information table is updated and stored, and each data stored in the advertisement effect totaling table in association with the advertisement requester (client) ID is reset.

  In this way, the flow of inserting the advertisement of each advertisement requester (client) stored in the advertisement information table into the member mail and the common mail during the implementation period will be described with reference to FIG. In the case of e-mail, the member management computer 120 installed in each amusement hall inputs contents to be notified to the members of the amusement hall on the member mail input screen shown in FIG.

  When the amusement hall side wants to send a member mail as an e-mail to its own amusement hall members, the member mail input screen shown in FIG. 8 is displayed on the display device 126 of the member management computer 120, and the member mail is displayed. After inputting the contents of the mail to be transmitted in the input section of the input screen, the selection input section of “Send” at the bottom of the screen is selectively input.

  Based on the selection input, the CPU 122 of the member management computer 120 sends an email transmission request to the management server 140 including the contents of the member mail input to the input part of the member mail input screen and the game hall ID of the game hall. Send to.

  The management server 140 that has received the e-mail transmission request transmitted from the member management computer 120 in this manner is stored in the member information database for each game hall corresponding to the game hall ID included in the received e-mail transmission request. The e-mail address is specified as the e-mail address to be transmitted to which the member e-mail included in the e-mail transmission request is transmitted.

  Then, from the attribute of the member stored in the member information database for each game hall and the attribute to be inserted stored in the advertisement information table corresponding to each specified e-mail address, the e-mail address is transmitted. An advertisement to be inserted into the member mail is determined, and a member mail that is an email including the determined advertisement and the content of the member mail included in the received email transmission request is created.

  Then, the created member mail is transmitted from the site server 14 to the e-mail address used for determining the advertisement to be inserted above, and the advertisement requester (client) of the advertisement inserted in the transmitted member mail ) Add and update 1 to the number of advertisement insertions corresponding to the ID.

  As shown in FIG. 14, the member email transmitted to the member in this way is input from the member management computer 120 installed in the game hall where the email recipient is a member. For example, if the recipient of the e-mail is female, for example, if the recipient of the e-mail is female, “female” is stored as the insertion target attribute of the advertisement information table, as shown in FIG. 14A. The content stored in the advertisement data of the advertisement, specifically, the content of “Appearance of new cosmetic topic now, this fall…” is inserted and becomes a selection input unit for requesting secondary e-mail "To next email" selection input section, "Go to product overview here" selection input section that links to the advertisement summary page, and "Advertisement page 1" links to the advertisement detail page 1 Product details Click here for the selection input section, the link to the detailed page 2 of the advertisement, the selection input section for "Click here for product details for people in their 30s", and the link to the product detail page for people of each age Has been inserted.

  When the member who has received this member mail selects the “to next mail” selection input section, an e-mail requesting a secondary e-mail is sent to the site server 14 that is the sender of the member mail. As a result, the reception notification of the secondary email request mail is transmitted from the site server 14 to the management server 140 based on the reception of the email requesting the transmission of the secondary email. When the secondary e-mail including the requested secondary e-mail content is returned through the site server 14 upon receipt of the e-mail request e-mail, the primary e-mail is sent as shown in FIG. More detailed contents regarding the product advertised in the member mail can be confirmed in the secondary e-mail. At this time, the site server 14 transmits the reception notification including the advertisement requester (client) ID included in the received secondary e-mail request mail to the management server 140, so that the management server 140 transmits the reception notification. It is determined that there is a response to the member mail, and 1 is added to the number of secondary email transmissions stored in the advertisement effect totaling table in association with the advertisement requester (client) ID.

  Further, in this embodiment, the secondary e-mail is similar to the member e-mail that is the primary e-mail, and a selection input unit of “Click here for product outline”, which is a link to the advertisement overview page, The selection input part of "Click here for product details for people in their 20s" that will link to the details page 1 of "Click here for product details for people in their 30s" that will link to the details page 2 of the advertisement ”And a link to a product detail page for each age group are inserted.

  When a member selects and inputs the selection input section of “Click here for product overview” inserted in these member emails (primary email) and secondary emails, the overview linked to the selection input section When the URL request for the page is transmitted to the site server 14, the site server 14 distributes the summary page corresponding to the received URL request to the transmission source of the URL request, thereby FIG. Is displayed on the mobile phone 16, for example, which is a member information terminal. At this time, the site server 14 transmits access information including the URL of the summary page accessed by the received URL request to the management server 140, so that the management server 140 responds to the transmitted member mail. It is determined that there is, and 1 is added to the number of accesses to the summary page corresponding to the URL stored in the advertisement effect totaling table corresponding to the advertisement requester (client) ID corresponding to the URL.

  In addition, the member inputs a selection input section of “Click here for product details for people in their 20s”, which is a link to the detailed page 1 of the advertisement inserted in the member email (primary email) and secondary email. In the case of selection input, the URL request to the detail page 1 linked to the selection input unit is transmitted to the site server 14, so that the site server 14 has details corresponding to the received URL request. By distributing the page 1 to the URL request transmission source, the product detail page 1 shown in FIG. 14D is displayed on the member's information terminal, for example, the mobile phone 16. At this time, the site server 14 transmits the access information including the URL of the detailed page 1 accessed by the received URL request to the management server 140, whereby the management server 140 transmits the transmitted member mail. 1 is added to the number of accesses to the detailed page 1 corresponding to the URL stored in the advertisement effect totaling table corresponding to the advertisement requester (client) ID corresponding to the URL. Is done.

  In addition, the member has a selection input section of “Click here for product details for those in their 30s” which will be a link to the details page 2 of the advertisement inserted in the member email (primary email) and the secondary email. In the case of selection input, the URL request to the detail page 2 linked to the selection input unit is transmitted to the site server 14, so that the site server 14 has details corresponding to the received URL request. By distributing page 2 to the URL request transmission source, product detail page 2 shown in FIG. 14E is displayed on the member's information terminal, for example, mobile phone 16. At this time, the site server 14 transmits the access information including the URL of the detailed page 2 accessed by the received URL request to the management server 140, whereby the management server 140 transmits the transmitted member mail. It is determined that there is a response to the URL, and 1 is added to the number of accesses to the detailed page 2 corresponding to the URL stored in the advertisement effect totaling table corresponding to the advertisement requester (client) ID corresponding to the URL. Is done. Even when the advertisement detail page 3, the detail page 4 and the detail page 5 are inserted in the member email (primary email) and the secondary email, the site server is the same as the detail page 1 and the detail page 2. 14 and 1 is added to the access count of the corresponding page of the advertisement effect totaling table.

  Next, in the case of a common mail, in the management server 140 installed in the card management company, the contents to be notified to all the game hall members are input on the common mail input screen shown in FIG.

  When the card management company wants to send a member mail, which is an e-mail, to all the game hall members, the common mail input screen shown in FIG. 10 is displayed on the display device 146 of the management server 140, and the common mail is displayed. After inputting the contents of the mail to be transmitted, for example, the latest news as shown in FIG. 10, in the input section of the input screen, the selection input section of “Send” at the bottom of the screen is selected and input.

  In this way, based on acceptance of the contents of the common mail on the common mail input screen and acceptance of the transmission instruction by the selection input of “Send”, the management server 140 makes all the e-mails stored in the member information database by game hall The address is specified as an e-mail address to be transmitted to which a common mail including the input content is transmitted.

  Then, from the member attribute information of the member stored in the member information database for each game hall corresponding to each specified email address and the insertion target attribute stored in the advertisement information table, the email address An advertisement to be inserted into the common mail transmitted to is determined, and a common mail that is an electronic mail including the determined advertisement and the content of the input common mail is created.

  Then, the created common mail is transmitted from the site server 14 to the e-mail address used to determine the advertisement to be inserted above, and the advertisement requester (client) of the advertisement inserted in the transmitted common mail ) Add and update 1 to the number of advertisement insertions corresponding to the ID.

  As shown in FIG. 15, the common e-mail transmitted to all members in this way includes the contents input by the management server 140 installed in the card management company, such as the latest news. In addition, for example, if the recipient of the common mail is a female as in the case of a member mail, as shown in FIG. 15A, an advertisement in which “female” is stored as an insertion target attribute of the advertisement information table The contents stored in the advertisement data, specifically, the content of “Appearance of new cosmetic topic now, this fall…” is inserted and becomes a selection input section for requesting secondary e-mail “ “Next mail” selection input section, “Product overview here” link to the advertisement overview page, and “Details for the 20s” link to the advertisement detail page 1 Click here for product details The selection input part of “To”, the selection input part of “Click here for product details for people in their 30s”, which is a link to the advertisement detail page 2, and the product detail page for people of each age Has been inserted.

  When the member who has received this common mail selects the “next mail” selection input unit, an e-mail requesting a secondary e-mail is transmitted to the site server 14 which is the transmission source of the common mail. As a result, the reception notification of the secondary email request mail is transmitted from the site server 14 to the management server 140 based on the reception of the email requesting the transmission of the secondary email. When the secondary e-mail including the requested secondary e-mail content is returned through the site server 14 upon receipt of the e-mail request e-mail, the primary e-mail and the e-mail are sent as shown in FIG. More detailed contents regarding the product advertised by the common e-mail can be confirmed by the secondary e-mail. At this time, the site server 14 transmits the reception notification including the advertisement requester (client) ID included in the received secondary e-mail request mail to the management server 140, so that the management server 140 transmits the reception notification. It is determined that there is a response to the common mail, and 1 is added to the number of secondary email transmissions stored in the advertisement effect totaling table in association with the advertisement requester (client) ID.

  In the present embodiment, the secondary e-mail is similar to the common e-mail, which is the primary e-mail. The selection input part of "Click here for product details for people in their 20s" that will link to the details page 1 of "Click here for product details for people in their 30s" that will link to the details page 2 of the advertisement ”And a link to a product detail page for each age group are inserted.

  When a member selects and inputs the selection input section of “Click here for product overview” inserted in these common mail (primary e-mail) and secondary e-mail, the outline linked to the selection input section When the URL request for the page is transmitted to the site server 14, the site server 14 distributes the summary page corresponding to the received URL request to the transmission source of the URL request, so that FIG. Is displayed on the mobile phone 16, for example, which is a member information terminal. At this time, the site server 14 transmits access information including the URL of the summary page accessed by the received URL request to the management server 140, so that the management server 140 responds to the transmitted common mail. It is determined that there is, and 1 is added to the number of accesses to the summary page corresponding to the URL stored in the advertisement effect totaling table corresponding to the advertisement requester (client) ID corresponding to the URL.

  The member also has a selection input section for "Click here for product details for those in their 20s" which will link to the common page (primary email) and the details page 1 of the advertisement inserted in the secondary email. In the case of selection input, the URL request to the detail page 1 linked to the selection input unit is transmitted to the site server 14, so that the site server 14 has details corresponding to the received URL request. By distributing the page 1 to the URL request transmission source, the product detail page 1 shown in FIG. 15D is displayed on the member's information terminal, for example, the mobile phone 16. At this time, the site server 14 transmits the access information including the URL of the detailed page 1 accessed by the received URL request to the management server 140, so that the management server 140 transmits the received common mail. It is determined that there is a response to the URL, and 1 is added to the number of accesses of the detailed page 1 corresponding to the URL stored in the advertisement effect totaling table corresponding to the advertisement requester (client) ID corresponding to the URL. The

  In addition, the member has a selection input section of “Click here for product details for those in their 30s”, which is a link to the detailed page 2 of the advertisement inserted in the common email (primary email) and secondary email. In the case of selection input, the URL request to the detail page 2 linked to the selection input unit is transmitted to the site server 14, so that the site server 14 has details corresponding to the received URL request. By distributing page 2 to the URL request transmission source, product detail page 2 shown in FIG. 15E is displayed on the member's information terminal, for example, mobile phone 16. At this time, the site server 14 transmits the access information including the URL of the detailed page 2 accessed by the received URL request to the management server 140, so that the management server 140 transmits the received common mail. It is determined that there is a response to the URL, and 1 is added to the number of accesses to the detailed page 2 corresponding to the URL stored in the advertisement effect totaling table corresponding to the advertisement requester (client) ID corresponding to the URL. The Even when the advertisement detail page 3, the detail page 4, and the detail page 5 are inserted in the common email (primary email) and the secondary email, the site server is the same as the detail page 1 and the detail page 2. 14 and 1 is added to the access count of the corresponding page of the advertisement effect totaling table.

  In this way, the number of advertisement insertions, the number of secondary e-mail transmissions, the number of summary page accesses, the number of detailed page 1 accesses, the number of detailed page 2 accesses of each advertisement requester aggregated in the advertisement effect aggregation table , ... the aggregation result notification mail including the aggregation results is sent to the aggregation result transmission schedule designated when each advertisement requester (client) requests the advertisement on the advertisement receiving page, for example, once a week. The advertisement requester (client) computer is transmitted to the notification mail transmission address stored in the advertisement information table in association with the advertisement requester (client) ID of the advertisement requester (client). In the terminal 17, as shown in FIG. 13, it was totaled in the advertising effect totaling table together with the setting contents of the advertisement. Aggregate results are to be displayed.

  As mentioned above, according to the said Example, the e-mail transmission request | requirement containing the content of the e-mail transmitted to the member of the said store from the member management computer 120 which is an in-store management apparatus installed in the game hall which is each store Is received (received) in the e-mail transmission request receiving process serving as the store-specific e-mail content accepting means, and stored in the member information database according to the game hall serving as the store-specific member attribute information storing means. A member mail that is an e-mail including the contents of the e-mail and an advertisement corresponding to the attribute of the member who receives the e-mail is automatically transmitted to the e-mail address of the member of the store Therefore, when sending an e-mail (member mail) in which an advertisement corresponding to the attributes of these mail recipients is inserted, It is possible to easily send an email (member email) with an advertisement corresponding to the attribute of the member who is the email recipient, without the need for extra effort. It is possible to eliminate a major obstacle in the business of obtaining advertisement income by inserting advertisements into the.

  In addition, according to the embodiment, not only an email from each store to the member of the store but also a common advertisement in which an advertisement corresponding to the attribute of the member who is the mail recipient is inserted for all store members. E-mail (common mail) can be sent.

  Further, according to the embodiment, the advertisement requester can grasp the transmission status (advertisement status) of the requested advertisement based on the number of advertisement insertions that is the total result.

  Further, according to the embodiment, the advertisement requester determines the degree of response of the requested advertisement as the number of responses based on the number of times of secondary e-mail delivery, the number of overview page accesses, and the number of detailed page accesses. It is possible to grasp the information, and the information on the number of responses can be used for future advertisements.

  In addition, although not implemented in this embodiment, various advertisements required when a game arcade as a store sends an email to a member, such as communication costs and equipment costs, are inserted into the member email. In order to make it cheaper due to advertising revenue, etc., and according to the number of advertisement insertions and the number of responses, the advertising revenue is provided from the card management company to the amusement arcade as the store that sent the email. In addition, it may be possible to realize a reduction in cost burden or an increase in profit as well as the burden on the store side by reducing the card usage fee or fee.

  Although the embodiments of the present invention have been described with reference to the drawings, the specific configuration is not limited to these embodiments, and modifications and additions within the scope of the present invention are included in the present invention. It is.

  For example, in the above embodiment, the management server 140 and the site server 14 are individually provided from the viewpoint of improving security, but the present invention is not limited to this, and the management server 140 and the site server are not limited thereto. 14 may be configured by one server.

  Moreover, in the said Example, although the site server 14 is functioning also as a mail server which has an email transmission / reception function, this invention is not limited to this, It has these email transmission / reception functions. A mail server may be provided separately from the site server 14 and the management server 140.

  Moreover, in the said Example, the management server 140 used as an advertisement mail transmission apparatus and the site server 14 are installed in a card management company, and this makes each game which becomes a card management company and a store. Is already connected so that data communication is possible via the communication line 11 or the like, so there is no need to construct a new communication line to transmit the member mail in which these advertisements are inserted. It is preferable that the advertisement mail transmission service can be implemented at low cost by utilizing the assets of the system. However, the present invention is not limited to this, and the management server 140 and the site serving as these advertisement mail transmission apparatuses. The server 14 is an organization other than a card management company, such as a gas station with many members, a department store, a store with a bookstore, etc. To the head office or data center or the like may be provided.

  In the above embodiment, the response is grasped as the contents for grasping the response based on the reception of the secondary e-mail transmission request and the request (access) of the summary page or the detailed page. Is not limited to this. For example, if a URL to a questionnaire for granting a privilege is inserted in a member email or a common email, and there is a request (access) to the URL of the questionnaire from a member, It may be determined that there is a response.

  In the embodiment, the member attribute information including the e-mail address to the member information database for each game hall and the registration (storage) of the member ID are transmitted from the member management computer 120 installed in the game hall which is each store. The management server 140 automatically performs the registration based on the reception of the member registration information, and this does not affect the member attribute information of each of these amusement halls, the member attribute information of the e-mail address, or the member. Although it is preferable because it is possible to save the trouble of inputting the ID and the like on the card management company side, the present invention is not limited to this, and registration (memory) of the member attribute information and the member ID is stored in each game. By sending a registration form with membership ID, membership attributes, and email address membership information from the venue to the card management company, the card management company will It may be.

  In the above-described embodiment, password verification is performed on the login page. However, the present invention is not limited to this, and these verifications may not be performed.

  Moreover, in the said Example, although member mail is transmitted to all the members of each game hall, this invention is not limited to this, For example, the attribute of the member to transmit, or the member of transmission object It is also possible to specify the conditions, extract the member's e-mail satisfying the specified conditions by the management server 140, and specify the e-mail address as the transmission destination.

  In the embodiment, the in-store management device is the member management computer 120. However, the present invention is not limited to this, and the in-store management device may be provided separately from the member management computer 120. The system controller 100 may be used.

Each element in the embodiment corresponds to the present invention as follows.
Claim 1 of the present invention is an electronic device that is installed in each store (game hall) and that is transmitted from the in-store management device (member management computer 120) for managing member-related information regarding the members in the store to the members of the store Store-specific e-mail content receiving means (CPU 142; e-mail transmission request receiving process) for receiving the contents of mail (member mail) and store identification information (game hall ID) that can individually identify the store, and the store Store-specific member attribute information storage means for storing the member attribute information related to the member for each store in association with the identification information and the e-mail address of each member of the store (storage device 145; member information database for each playground) And the advertisement information (advertisement data) related to the advertisement requested by the advertisement requester and the attributes of the recipient of the e-mail into which the advertisement is inserted. The advertisement information storage means (storage device 145; advertisement information table) for storing the insertion conditions (advertisement insertion target person conditions) in association with each other, and the store-specific membership attribute information storage means in the store-specific e-mail content The e-mail address of each member stored in association with the store identification information received by the accepting means is specified as the destination of the e-mail including the contents of the e-mail accepted by the store-specific e-mail content accepting means. A destination address specifying means (CPU 142; destination address specifying process) to be executed, and an advertisement to be inserted into an e-mail transmitted to the e-mail address specified by the destination address specifying means. Member attribute information stored in the store-specific member attribute information storage means in association with the advertisement information storage means Insertion advertisement determination means (CPU 142; insertion advertisement determination processing) determined from the inserted insertion condition (insertion target attribute), the advertisement determined by the insertion advertisement determination means, and the store-specific e-mail content reception means An e-mail creating means (CPU 142; e-mail creating process) for creating an e-mail including the contents of the e-mail and the e-mail created by the e-mail creating means are inserted by the insertion advertisement determining means. E-mail transmission means (CPU 142; e-mail transmission processing) for transmitting to the e-mail address used to determine the advertisement.

  Claim 2 of the present invention relates to an e-mail (common e-mail) to be transmitted to all e-mail addresses stored in the store-specific member attribute information storage means (storage device 145; game hall-specific member information database). Common e-mail content accepting means (CPU 142; common e-mail content accepting process) for accepting contents, and the destination address specifying means (CPU 142; destination address specifying process) is stored in the store-specific member attribute information storage means All the stored e-mail addresses are identified as the destinations of e-mails including the contents of the e-mail accepted by the common e-mail content accepting means, and the insertion advertisement determining means (CPU 142; insertion advertisement determining process) Is inserted into an email containing the content of the email accepted by the common email content acceptance means. Member attribute information stored in the store-specific member attribute information storage means in association with the e-mail address, and insertion stored in the advertisement information storage means (storage device 145; advertisement information table) The e-mail creating means (CPU 142; e-mail creating process) is determined from the condition (insertion target attribute) and the advertisement determined by the insertion advertisement determining means (CPU 142; inserted advertisement determining process) and the common e-mail An electronic mail (common mail) including the content of the electronic mail received by the content receiving means is created.

  According to a third aspect of the present invention, an advertisement transmitted from the e-mail transmission unit (CPU 142; e-mail transmission process) by being inserted into an e-mail in the e-mail generation unit (CPU 142; e-mail generation process) is inserted. The number-of-times-counting means (storage device 145; advertisement effect counting table) for counting the number of times for each advertisement, and the counting result (counting result notification mail) counted by the number-of-advertising-counting means, Totaling result transmitting means (CPU 142; totaling result transmission processing) for transmitting to the requester.

  Claim 4 of the present invention is a response receiving means (CPU 142; response receiving process) for receiving a response from a member to an advertisement included in the e-mail transmitted by the e-mail transmitting means (CPU 142; e-mail creating process). Based on the response from the member received by the response reception means, an advertisement response determination means (CPU 142; advertisement response determination processing) for determining that there is a response to the advertisement included in the email transmitted by the email transmission means ) And the number of responses determined by the advertisement response determination means (secondary e-mail transmission count, summary page access count, detailed page access count) for each advertisement. Device 145; advertisement effect totaling table) and the response count (total result notification mail) totaled by the response count totaling means Comprises, a; (counting result transmission processing CPU 142) responsive number transmission means to be transmitted to the user.

  Claim 5 of the present invention relates to information terminals (notebook PC 15 and mobile phone 16) of members of each store connected to an open computer network (Internet) for connecting a plurality of computer terminals so that data communication is possible. An advertisement mail delivery service for sending an e-mail (member mail) including an advertisement from a store to each member using a server computer (management server 140, site server 14) connected to the open computer network In the providing method, the server computer (management server 140, site server 14) is installed in each store (game hall) and manages an in-store management device (member management computer 120) that manages member-related information regarding members in the store. ) To send to the store members E-mail content receiving step (CPU 142; e-mail transmission request receiving process) for receiving store contents (game ID) that can individually identify the contents of the e-mail and the store, and the store identification information A store-specific member attribute information storage step (CPU 142; store-specific member attribute information storage process) for storing the member attribute information related to the member for each store in association with the e-mail address of each member of the store, and the advertisement requester An advertisement information storage step (CPU 142; advertisement information) that stores the advertisement information (advertisement data) relating to the requested advertisement and the insertion condition (insertion target attribute) relating to the attribute of the e-mail recipient into which the advertisement is inserted in association with each other. Storage process) and the store-specific member attribute information storage step, the store-specific e-mail content receiving step A destination address specification that specifies the email address of each member stored in association with the received store identification information as the destination of the email containing the content of the email received in the store-specific email content acceptance step. The advertisement inserted in the e-mail transmitted to the e-mail address specified in the step (CPU 142; transmission destination address specifying process) and the e-mail address specified in the transmission destination address specifying step is associated with the e-mail address. An insertion advertisement determination step (CPU 142; insertion advertisement determination process) determined from the member attribute information stored in the store-specific member attribute information storage step and the insertion condition stored in the advertisement information storage step, and the insertion advertisement determination Accepted at the step of accepting the advertisement determined in the step and the e-mail content by store An e-mail creating step (CPU 142; e-mail creating process) for creating an e-mail including the contents of the e-mail, and the e-mail created in the e-mail creating step are inserted in the insertion advertisement determining step. And an e-mail transmission step (CPU 142; e-mail transmission process) for transmitting to the e-mail address used to determine the advertisement.

  Claim 6 of the present invention is the contents of the e-mail (common mail) transmitted to all e-mail addresses stored in the store-specific member attribute information storage step (CPU 142; store-specific member attribute information storage process). A common e-mail content acceptance step (CPU 142; common e-mail content acceptance process) for accepting a message, and in the destination address specifying step (CPU 142; destination address specifying process), the store-specific member attribute information storing step is performed. All the stored e-mail addresses are specified as the destinations of e-mails including the contents of the e-mail accepted in the common e-mail contents acceptance step, and the insertion advertisement determination step (CPU 142; insertion advertisement determination process) In the electronic mail content accepted in the common email content acceptance step Member attribute information stored in the store-specific member attribute information storage step (CPU 142; store-specific member attribute information storage process) in association with the e-mail address of the advertisement inserted into the e-mail including the content of the service And the insertion condition (insertion target attribute) stored in the advertisement information storage step (CPU 142; advertisement information storage process), and in the email creation step (CPU 142; email creation process), the insertion An e-mail including the advertisement determined in the advertisement determining step and the content of the e-mail received in the common e-mail content receiving step is created.

  According to a seventh aspect of the present invention, the advertisement transmitted in the e-mail transmission step (CPU 142; e-mail transmission process) is inserted into the e-mail in the e-mail generation step (CPU 142; e-mail generation process). An advertisement count totaling step (CPU 142; advertisement count count processing) that counts the number of insertions for each advertisement, and a count result (count result notification mail) totaled in the advertisement count count step are sent to the requester of each advertisement. And a totaling result transmission step (CPU 142; totaling result transmission process) to be transmitted.

  Claim 8 of the present invention is a response receiving step CPU182 for receiving a response from the member to the advertisement included in the e-mail transmitted in the e-mail transmitting step (CPU 142; e-mail transmitting process); Based on the response from the member received in the response reception step, an advertisement response determination step (CPU 142; advertisement response determination process) that determines that there is a response to the advertisement included in the email transmitted in the email transmission step. The response number counting step (CPU 142; response) that counts the number of responses (secondary e-mail transmission count, summary page access count, detailed page access count) determined to be present in the advertisement response determination step for each advertisement. Frequency count processing) and the response counts counted in the response count counting step Including a counting result transmission process), a; mail), response times transmitting step of transmitting relative requester each ad (CPU 142.

1 is a system diagram showing a configuration of a game system to which an advertisement mail transmitting device in an embodiment of the present invention is applied. It is a block diagram which shows the structure of the member management computer used for the game system in the Example of this invention. It is a figure which shows the member information table in the member management computer of the Example of this invention. It is a figure which shows the structure of the management server and site server which were used for the Example of this invention. (A) is a figure which shows the member information database according to game hall used for the Example of this invention, (b) is a figure which shows the advertisement information table used for the Example of this invention. It is a figure which shows the advertisement effect totaling table used for the Example of this invention. It is a figure which shows the member registration screen in the member management computer used for the Example of this invention. It is a figure which shows the member mail input screen in the member management computer used for the Example of this invention. It is a figure which shows the processing condition of the member management computer and management server which comprise the game system of the Example of this invention. It is a figure which shows the common mail input screen in the management server used for the Example of this invention. It is a figure which shows the login page of the advertisement service site by the site server used for the Example of this invention. It is a figure which shows the advertisement reception page of the advertisement service site by the site server used for the Example of this invention. It is a figure which shows the count result notification mail transmitted to an advertisement requester from the site server used for the Example of this invention. It is a figure which shows the member mail transmitted to the member from the site server used for the Example of this invention, secondary e-mail, and each advertisement link page. It is a figure which shows the common mail transmitted to the member from the site server used for the Example of this invention, secondary e-mail, and each advertisement link page.

Explanation of symbols

2 Pachinko machine 3 Card unit 4 Relay terminal 5 Router 14 Site server 15 Laptop PC 16 Mobile phone 17 Computer terminal 100 System controller 120 Member management computer 122 CPU
124 storage device 125 input device 126 display device 128 communication unit 140 management server 142 CPU
145 Storage device 148 DSU
149 Communication unit 182 CPU
188 First communication unit 189 Second communication unit

Claims (8)

The contents of the e-mail transmitted to the member of the store from the in-store management device that manages the member-related information related to the member in the store installed at each store and the store identification information that can individually identify the store are received. E-mail content acceptance means for each store,
In association with the store identification information and the e-mail address of each member of the store, member attribute information storage means by store for storing member attribute information about the member by store,
Advertisement information storage means for storing the advertisement information related to the advertisement requested by the advertisement requester in association with the insertion condition regarding the attribute of the recipient of the e-mail into which the advertisement is inserted;
In the store-specific member attribute information storage unit, the e-mail address of each member stored in association with the store identification information received by the store-specific e-mail content reception unit is stored in the store-specific e-mail content reception unit. A destination address specifying means for specifying the destination of the e-mail including the contents of the received e-mail;
The advertisement inserted in the e-mail transmitted to the e-mail address specified by the destination address specifying unit is stored in the store-specific member attribute information storage unit in association with the e-mail address. Inserted advertisement determining means for determining from member attribute information and insertion conditions stored in the advertisement information storage means;
E-mail creating means for creating an e-mail including the advertisement determined by the inserted advertisement determining means and the contents of the e-mail received by the store-specific e-mail content receiving means;
An e-mail transmitting means for transmitting the e-mail created by the e-mail creating means to the e-mail address used to determine the advertisement inserted by the inserted advertisement determining means;
An advertisement mail transmitting device comprising: A common e-mail content receiving unit for receiving e-mail content to be transmitted to all e-mail addresses stored in the store-specific member attribute information storage unit;
The transmission destination address specifying means includes an electronic mail transmission destination including all the electronic mail addresses stored in the store-specific member attribute information storage means by the common electronic mail content reception means. Identified as
The inserted advertisement determining means associates an advertisement to be inserted into an e-mail including the contents of the e-mail received by the common e-mail content receiving means with the e-mail address in the member attribute information storage unit for each store. Determined from the stored member attribute information and the insertion condition stored in the advertisement information storage means,
2. The e-mail creating unit creates an e-mail including the advertisement determined by the insertion advertisement determining unit and the content of the e-mail received by the common e-mail content receiving unit. The advertisement mail transmitting device described in 1. Advertisement count totaling means for counting the number of insertions of advertisements transmitted from the email transmission means by being inserted into an email in the email creation means, for each advertisement;
Aggregation result transmission means for transmitting the aggregation results totaled by the advertisement count aggregation means to the requester of each advertisement;
The advertisement mail transmitting device according to claim 1, further comprising: A response receiving means for receiving a response from the member to the advertisement included in the email sent by the email sending means;
Based on the response from the member received by the response receiving means, an advertisement response determining means for determining that there is a response to the advertisement included in the email transmitted by the email transmitting means;
A response number counting means for counting the number of responses determined to have a response by the advertisement response determining means for each advertisement;
A response frequency transmission means for transmitting the response frequency aggregated by the response frequency aggregation means to the requester of each advertisement;
The advertisement mail transmitting device according to any one of claims 1 to 3, further comprising: An e-mail including an advertisement from the store to each member is sent to the open computer network from the store to the information terminal of each store member connected to the open computer network for connecting a plurality of computer terminals so that data communication is possible. A method for providing an advertisement mail delivery service for transmission using a connected server computer,
The server computer
The contents of the e-mail transmitted to the member of the store from the in-store management device that manages the member-related information related to the member in the store installed at each store and the store identification information that can individually identify the store are received. E-mail content acceptance step for each store,
A store-specific member attribute information storage step for storing the store attribute information for each member in association with the store identification information and the e-mail address of each member of the store,
An advertisement information storage step for storing the advertisement information related to the advertisement requested by the advertisement requester and the insertion condition regarding the attribute of the recipient of the e-mail into which the advertisement is inserted;
In the store-specific member attribute information storage step, the e-mail address of each member stored in association with the store identification information received in the store-specific e-mail content reception step is stored in the store-specific e-mail content reception step. A destination address specifying step for specifying the destination of the e-mail including the contents of the accepted e-mail;
The member stored in the store-specific member attribute information storing step in association with the e-mail address, the advertisement inserted in the e-mail transmitted to the e-mail address specified in the destination address specifying step An insertion advertisement determination step determined from the attribute information and the insertion condition stored in the advertisement information storage step;
An e-mail creating step for creating an e-mail including the advertisement determined in the insertion advertisement determining step and the e-mail content received in the store-specific e-mail content receiving step;
An e-mail transmission step for transmitting the e-mail created in the e-mail creation step to the e-mail address used for the determination of the advertisement inserted in the insertion advertisement determination step;
A method for providing an advertisement mail transmission service, comprising: A common e-mail content receiving step for receiving e-mail content to be transmitted to all e-mail addresses stored in the store-specific member attribute information storing step,
In the transmission destination address specifying step, transmission of an e-mail including the contents of the e-mail received in the common e-mail content receiving step with all the e-mail addresses stored in the store-specific member attribute information storing step Identify as a destination,
In the insertion advertisement determination step, the advertisement attribute inserted in the email including the content of the email accepted in the common email content acceptance step is associated with the email address and the member attribute information storage step for each store Determined from the member attribute information stored in the above and the insertion condition stored in the advertisement information storing step,
The e-mail creation step creates an e-mail including the advertisement determined in the insertion advertisement determination step and the content of the e-mail accepted in the common e-mail content acceptance step. 5. A method for providing an advertisement mail transmission service according to 5. The number of advertisements counting step of counting for each advertisement the number of insertions of the advertisement transmitted in the email sending step by being inserted into the email in the email creating step;
A totaling result transmission step of transmitting the totaling result totaled in the advertisement number counting step to the requester of each advertisement;
The method for providing an advertisement mail transmission service according to claim 5, wherein the advertisement mail transmission service is provided. A response receiving step of receiving a response from the member to the advertisement included in the email sent in the email sending step;
Based on the response from the member received in the response reception step, an advertisement response determination step for determining that there is a response to the advertisement included in the email transmitted in the email transmission step;
A response number counting step of counting the number of responses determined to have a response in the advertisement response determination step for each advertisement;
A response frequency transmission step of transmitting the response frequency aggregated in the response frequency aggregation step to the requester of each advertisement;
The method for providing an advertisement mail transmission service according to claim 5, further comprising:

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