JP2004199140A - Point management system, point management server and point management program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To perform point management by inexpensive facility investment without applying any point card to a customer. <P>SOLUTION: This point management system is provided with a store terminal 1 set in a store, a point management server 2 connected through a communication network 4 to a store terminal 1 for managing the customer information of the store and a customer terminal owned by the customer, and connected through the communication network to the point management server 2. The store terminal 1 transmits customer specification information for specifying a customer inputted through an input device 11 and a price paid by the customer to the point management server 2. The point management server 2 is provided with an auxiliary storage device 24 for storing the customer information including the accumulating totals of the point by making it correspond to the customer specification information. The points equivalent to the received price are calculated, and the calculated points are added to the corresponding accumulating totals of the points of the customer, and the acquired accumulating totals of the points are transmitted to the customer terminal owned by the customer so that the points can be applied to the customer. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a technology for managing points given to a customer in a store according to the price paid by the customer.
[0002]
[Prior art]
In recent years, stores such as restaurants, CD shops, and beauty salons give points according to the price paid each time a customer purchases a product, and when the point reaches a certain value, discounts and gifts for the product are given. Services for giving benefits, such as giving, are often implemented. In such a service, a point card is generally given to a customer, and a stamp is stamped on the point card to manage the points given to the customer.
[0003]
Recently, a point management system using a magnetic card as a point card has been put to practical use. This point management system is installed at a store and reads a customer ID or the like recorded on the magnetic card. The magnetic card reader is connected to the magnetic card reader via a communication line, and stores a total of points given to the customer. And a point management device for storing. When a customer purchases a product, the point management device calculates points corresponding to the price paid by the customer, and stores the calculated points in a memory to manage the points given to the customer.
[0004]
[Problems to be solved by the invention]
However, when performing point management using a point card, when purchasing products etc., points will not be given unless the point card is brought, so the customer should not lose the point card or forget it at home, It is necessary to manage loyalty cards, which is a heavy burden. Also, in order to prevent loss and forgetting, loyalty cards are often always carried in a wallet and managed. However, in such a management form, loyalty cards are given from a plurality of stores. As the number of cards increases, a problem arises in that the wallet increases.
[0005]
Further, in the point management system using the magnetic card, there is a problem that the shopkeeper has to purchase or rent a magnetic card reader, which requires a large amount of capital investment.
[0006]
The present invention has been made to solve the above problems, and a point management system, a point management server, and a point management program capable of performing point management with low-cost capital investment without giving a point card to a customer. The purpose is to provide.
[0007]
[Means for Solving the Problems]
A point management system according to the present invention includes a store terminal installed in a store, a point management server communicably connected to the store terminal, and managing customer information of the store, and a point management server owned by a customer. And a customer terminal communicably connected to the shop terminal, wherein the shop terminal is an input unit for receiving an operation command from an operator, and a customer for specifying the customer input via the input unit. Transmitting means for transmitting the specific information and the price paid by the customer to the point management server, wherein the point management server calculates points to be given to the customer according to the price paid by the customer Customer information storage means for storing customer information including the total of the points in association with the customer identification information; The total point is read from the customer information storage means, and the total point obtained by adding the point calculated by the point calculation means to the total number of read points is transmitted to the customer terminal of the customer. And a point giving means for giving a point.
[0008]
According to this configuration, the store terminal transmits the customer identification information for identifying the customer input by the operator via the input unit and the price paid by the customer for purchasing the product to the point management server. The point management server that has received the customer specifying information and the price calculates points according to the price. Then, the calculated points are added to the total points of the corresponding customers stored in the customer information storage means, and the total points obtained are transmitted to the customer terminal. That is, since the point management server manages how many points are given to which customers, it is possible to manage the points without using a point card for the customers as in the conventional point management system. it can. Further, since a magnetic card reader is not required unlike a conventional point management system using a magnetic card, it is possible to reduce costs required for capital investment.
[0009]
In addition, the customer information includes customer information of a plurality of stores, the point management server stores information of a network of the plurality of stores, a store information storage unit, and any one of the plurality of stores from the customer terminal. Customer registration means for registering a new customer by storing the sender's network address contained in the e-mail sent to the network address of the sender in the customer information of the corresponding store. According to this configuration, the customer is registered as a customer of the store without directly visiting the store.
[0010]
Further, it is preferable that the customer terminal includes a mail transmission adapter that transmits an e-mail for notifying a mail address to the point management server at a predetermined time. According to this configuration, since the e-mail is automatically transmitted from the customer terminal to the point management server by the mail transmission adapter, the customer does not operate the customer terminal and transmit the e-mail to the point management server. In both cases, customer registration is performed. Therefore, the store receives more e-mails and can acquire more customers.
[0011]
Further, it is preferable that the point management server includes a questionnaire transmitting unit that transmits a questionnaire to the customer terminal when receiving an e-mail from the customer terminal. According to this configuration, when receiving the e-mail from the customer terminal, the point management server automatically transmits the questionnaire, so that it is not necessary to separately send the questionnaire to the sender of the e-mail. In addition, the store can know the customer group and the needs of the customer from the result of the questionnaire, and can use it as a guideline when planning the business strategy of the store.
[0012]
Further, when the point management server is requested to browse the customer information of a specific customer from the shop terminal and transmit the customer information to the customer terminal owned by the customer, the point management server sends the customer information to the shop terminal and the customer terminal. It is preferable to include customer information transmitting means for transmitting the customer information. According to this configuration, the customer can know the accumulated points and the like currently owned by the customer from the customer terminal owned by the customer.
[0013]
The point management server according to the present invention is a point management server connected to a store terminal installed in a store and a customer terminal owned by a customer via a communication network to manage customer information of the store, Receiving means for receiving customer identification information for identifying the customer transmitted from the store terminal and the price paid by the customer, and point calculation means for calculating points given to the customer according to the price paid by the customer; Customer information storage means for storing customer information including the total of the points in association with the customer identification information; and reading the total of customer points from the customer information storage means, and calculating the points in the total of the read points. By transmitting the total points obtained by adding the points calculated by the means to the customer terminal of the customer, the points are given to the customer. Characterized in that it comprises a point assigning means for assigning.
[0014]
According to this configuration, a point management server used in the point management system can be provided.
[0015]
The point management program according to the present invention is a point management program that is connected via a communication network to a store terminal installed in a store and a customer terminal owned by a customer, and manages customer information of the store. Receiving means for receiving customer identification information for identifying the customer transmitted from the store terminal and the price paid by the customer, point calculation means for calculating points given to the customer according to the price paid by the customer, A customer information storage unit for storing customer information including a total of points in association with the customer identification information; a total of customer points read from the customer information storage unit; and the total of the read points is calculated by the point calculation unit. By transmitting the total points obtained by adding the added points to the customer terminal of the customer, And characterized by causing a computer to function as a point providing means for providing a. According to this configuration, a point management program used in the point management system can be provided.
[0016]
BEST MODE FOR CARRYING OUT THE INVENTION
FIG. 1 is an overall configuration diagram showing one embodiment of a point management system according to the present invention. This point management system includes a store terminal 1 installed in each of n (n is a natural number) stores, a point management server 2 for managing customer information of each store, and m (m Is a natural number) of customer terminals 3. The store terminal 1, the point management server 2, and the customer terminal 3 are communicably connected to each other via a communication network 4 such as the Internet.
[0017]
The store terminal 1 includes an input device 11, a ROM (read only memory) 12, a CPU (central processing unit) 13, a RAM (random access memory) 14, an auxiliary storage device 15, a display device 16, a recording medium drive device 17, and a communication device. It is constituted by a personal computer having an interface 18. Each block is connected to an internal bus, and various data is input / output between the blocks via the bus, and various processes are executed under the control of the CPU 13. The store terminal 1 includes an input unit that can input various data to the store management server 2 and a display unit that can display various data processed by the store management server 2. Anything is fine. Further, a cash register used in the POS system may be used.
[0018]
The input device 11 includes a keyboard, a mouse, and the like, and is used by an operator to input operation instructions and the like. The ROM 12 stores a system program and the like in advance. The auxiliary storage device 15 is configured by a hard disk drive or the like, and stores a store terminal program that causes a personal computer to function as a store terminal.
[0019]
The RAM 14 is used as a work area of the CPU 13 and the like. The display device 16 includes a CRT (cathode ray tube) or a liquid crystal display device, and displays various screens under the control of the CPU 13.
[0020]
When the store terminal program is stored in a recording medium such as a CD-ROM or a flexible disk, the store terminal program is loaded into the recording medium driving device 17 and installed. 15 may be stored. When the store terminal program is stored in the web server, the store terminal program may be stored in the auxiliary storage device 15 by downloading the program through a communication network.
[0021]
The communication interface 18 converts various data processed by the CPU 13 into communicable data, transmits the data to the communication network 4, and converts various data transmitted from the communication network 4 into data that can be processed by the CPU 13. To the CPU 13.
[0022]
The point management server 2 includes a computer including a CPU 21, a ROM 22, a RAM 23, an auxiliary storage device 24, a communication interface 25, and a recording medium driving device 26. A point management program that causes a computer to function as a point management server is stored in the auxiliary storage device 24, and the CPU 21 executes the point management program to transmit a point, a point calculation unit, a point giving unit, and a customer information transmission. It functions as means, customer registration means, questionnaire transmission means and customer information transmission means. The point management program is recorded on a recording medium such as a CD-ROM or a flexible disk, and the recording medium is loaded into the recording medium driving device 26 and installed, so that the point management program is stored in the auxiliary storage device 24. Store. Alternatively, when the point management program is stored in a web server or the like, the point management program may be downloaded to the auxiliary storage device 24 via the communication network 4. The ROM 22, the RAM 23, and the communication interface 25 have the same functions as those of the store terminal 1, and thus the description is omitted. Each block is connected to an internal bus, and various data is input / output between the blocks via the bus, and various processes are executed under the control of the CPU 21.
[0023]
The auxiliary storage device 24 stores a store information table and a customer information table. FIG. 2 is a diagram illustrating an example of a store information table stored in the auxiliary storage device 24. As shown in FIG. 2, the store information table includes fields of a store ID, a store name, a customer information index, and a mail address. The store name field stores the name of the store using the point system. A code name corresponding to each store is stored in the store ID field, and the code name is represented by a symbol or the like so that the same code is not assigned between different stores. In the field of customer information index, an index indicating a customer information table storing customer information owned by each store is described. The e-mail address of each store is stored in the e-mail address field.
[0024]
FIG. 3 is a diagram showing an example of the customer information table stored in the auxiliary storage device 24. As shown in FIG. 3, the customer information table includes a plurality of customer information tables. Each customer information table includes a customer ID, a customer name, an e-mail address, a telephone number, a total of points, a total of usage amounts, and points. It is composed of fields such as a return amount and a desire to send an e-mail. Each customer information table is provided with an index (customer information index), and this index is associated with the customer information index in the store information table shown in FIG. The customer name field stores a customer name registered as a customer at the store corresponding to the table. A code name for specifying each customer is stored in the field of the customer ID, and this code name is represented by a symbol or the like such that the same code is not assigned to different customers. In the present embodiment, as the code name, the last four digits of the telephone number of the customer terminal 3 owned by the customer are adopted. The email address field stores the email address of the customer terminal 3 owned by the customer. The telephone number field stores the telephone number of the customer terminal 3 owned by the customer. In the point total field, the total points accumulated by the customer (accumulated points) are stored. In the field of the total usage amount, the total amount paid by the customer to the store is stored. In the field of the point redemption amount, the total amount of the amount redeemed to the customer based on the points is stored. In the field of e-mail transmission request, information as to whether or not the customer wants to transmit e-mail from the store is stored.
[0025]
Further, the customer information table includes fields such as the customer's age, occupation, gender, date of birth, hobby, marriage status, e-mail transmission status, and the like (not shown).
[0026]
The customer terminal 3 includes a display unit including a liquid crystal panel, an input unit including a plurality of buttons for inputting a telephone number and the like, a CPU for controlling the customer terminal 3, a ROM for recording a control program for the customer terminal 3, and operations of the CPU. The mobile phone includes a RAM, an antenna, and the like used as an area, and a mobile phone including a communication interface that converts various data processed by the CPU into a radio signal and outputs the signal. Further, an adapter for automatically sending an e-mail to the point management server 2 may be attached to a terminal on the bottom of the mobile phone.
[0027]
FIG. 4 is a flowchart showing processing for registering a customer in a store in the point management system. First, in step S1, the customer terminal 3 sends an e-mail to the point management server 2 according to a customer's instruction. The destination of this e-mail contains the e-mail address of the store where the customer wants to register the customer. In addition, this e-mail may be a so-called empty mail in which only the address of the transmission destination is described and the body is not described. If the customer terminal 3 has an adapter for customer registration, the customer does not need to send an e-mail for registering the customer, and the last four digits of the telephone number of the customer terminal 3 owned by the customer can be used. An empty mail in which the numerical value of is described is automatically created and transmitted to the point management server 2. This customer registration adapter is provided at each store, and when the customer connects this adapter to the external connection terminal (charging connection terminal) of his or her mobile phone, the empty mail is sent to the store management when connected. The data is transmitted to the server 2. Note that the empty mail is not limited to the last four digits of the telephone number of the customer terminal 3, and all numbers of the telephone number may be inserted.
[0028]
In step S2, the point management server 2 refers to the customer information table stored in the auxiliary storage device 24, and determines whether or not the sender of the e-mail has already completed customer registration. In detail, the customer information table corresponding to the store is specified by referring to the store information table stored in the auxiliary storage device 24 from the e-mail address described as the destination of the received e-mail. Then, the specified customer information table is searched for the same mail address as the mail address of the customer. If the same mail address exists, the customer is registered as a registered person. Not performed. On the other hand, if the same mail address does not exist in the customer information table, it is determined that the customer has not been registered, and a new record is added to the customer information table. In this case, the newly added record contains the e-mail address of the customer.
[0029]
When an e-mail is transmitted from the customer terminal 3 to which the adapter for customer registration is connected, the e-mail contains the telephone number of the customer terminal 3. The numerical value is described in the customer ID field of the added record, and is used as the customer ID of this customer.
[0030]
In step S3, the point management server 2 sends an e-mail including a questionnaire to the customer terminal 3 that sent the e-mail. This questionnaire includes fields for describing information such as the customer name, the customer's e-mail address, the telephone number of the customer terminal 3, age, gender, occupation, and date of birth. The customer who has received the questionnaire prepares a response to the questionnaire by entering his or her information in the blanks of the questionnaire. Store-specific items may be added to this questionnaire.
[0031]
In step S4, the customer terminal 3 transmits the created questionnaire answer to the point management server 2.
[0032]
In step S5, when the point management server 2 receives the answer to the questionnaire, the lower four digits of the telephone number of the customer terminal 3 possessed by the customer are entered in the customer ID field for the record added in step 2. The various responses described and described in the received questionnaire responses are written in the corresponding fields of the added record. When an e-mail is transmitted from the customer terminal 3 to which the customer registration adapter is connected, the customer ID is already described in the customer ID field. Absent. This completes the registration of the customer with the store.
[0033]
FIG. 5 is a flowchart showing a process of giving points to a customer.
[0034]
In step S8, the store terminal 1 accesses a system use URL (uniform resource locators) provided by the point management server 2 to remotely use the point management server 2.
[0035]
In step S9, the point management server 2 requests the shop terminal 1 to input a password, and authenticates whether the operator of the shop terminal 1 is a person who has authority to use the point management server 2. . If the operator has the authority to use the point management server 2 (YES in step S9), the point management server 2 permits the use of the system from the shop terminal 1. Thereby, the customer information stored in the point management server 2 can be used from the shop terminal 1. On the other hand, if the operator does not have authority to use the point management server 2 (NO in step S9), the operator requests the store terminal 1 to input a password again.
[0036]
In step S10, when a customer purchases a product or the like at a store, customer identification information (member number) for identifying the customer is input to the store terminal 1 by a clerk or the like. In the present embodiment, the last four digits of the telephone number of the customer terminal 3 owned by the customer are used as the member number. The input member number is transmitted to the point management server 2. FIG. 6 is a diagram illustrating an example of a screen displayed when the member number is input in the store terminal 1. The clerk enters the customer's member number in the field 6A at the upper center of the figure and transmits the member number to the point management server 2.
[0037]
In step S11, when receiving the member number, the point management server 2 refers to the customer information table corresponding to the store, extracts a record (customer information) of the customer having the received member number, and extracts the extracted customer information. The data is transmitted to the store terminal 1.
[0038]
In step S12, when the shop terminal 1 receives the customer information, the shop terminal 1 displays the customer information on the display device 16. FIG. 7 is a diagram illustrating an example of a screen displayed when the shop terminal 1 receives the customer information from the point management server 2. In FIG. 7, the telephone number, name, birthday, etc. of the customer are displayed.
[0039]
In step S13, the store terminal 1 inputs the price paid by the customer. The input price is transmitted to the point management server 2. FIG. 8 is a diagram illustrating an example of a screen displayed on the shop terminal 1 when a clerk inputs a price. In FIG. 8, "customer name" indicating the name of the customer, "accumulated points" indicating the cumulative number of points of the customer, "point expiration date" indicating the expiration date of the points currently held, and the amount paid by the customer are input. Field 8A and the like are displayed. The clerk inputs the amount paid by the customer in the usage amount field 8A, and clicks an OK button at the bottom of the screen. The input amount is transmitted to the point management server 2. At this time, the clerk asks the customer whether he / she wants to return the points to cash, and transmits this information together.
[0040]
In step S14, when the customer does not wish to return the points to cash (NO in step S14), the point management server 2 calculates points corresponding to the price paid by the customer (step S15). The points corresponding to the paid price are calculated by multiplying the paid price by a predetermined point conversion rate. As the point conversion rate, it is possible to set a point conversion rate unique to the store.
[0041]
In step S16, the point management server 2 adds the points calculated in step S15 to the total points of the customer stored in the customer information table, and rewrites the total points.
[0042]
On the other hand, if the customer is a customer who wants to redeem points for cash (YES in step S14), the point management server 2 stores the price input in step S13 in the field of the point redemption amount in the customer information table. This field is added and this field is rewritten (step S17).
[0043]
In step 18, the point management server 2 transmits the total of the points obtained in step S16 to the customer terminal 3 owned by the customer to whom the points have been given. Thus, the customer can know the points owned by the customer. For customers who do not wish to redeem points for cash, the cash amount returned to the customer terminal 3 is transmitted. In this case, the shop terminal 1 may send an e-mail to the customer terminal 3 to thank the customer for visiting the shop. This is the end of the point giving process.
[0044]
FIG. 9 is a flowchart showing a process in which the shop terminal 1 connects to the point management server 2.
[0045]
In step S21, the shop terminal 1 accesses a system use URL (uniform resource locators) provided by the point management server 2 to remotely use the point management server 2.
[0046]
In step S22, the point management server 2 requests the shop terminal 1 to input a password, and authenticates whether the operator of the shop terminal 1 is a person who has authority to use the point management server 2. . If the operator has the authority to use the point management server 2 (YES in step S22), the point management server 2 permits the use of the system from the shop terminal 1. Thereby, the customer information stored in the point management server 2 can be used from the shop terminal 1. On the other hand, if the operator does not have authority to use the point management server 2 (NO in step S22), the operator requests the store terminal 1 to input a password again.
[0047]
In step S23, when a predetermined condition is input to the shop terminal 1, all customers who satisfy the condition are extracted. The predetermined condition may be an item described in a field of the customer information table, such as a member number, age, gender, hobby, occupation, or the like. Further, it is possible to extract customers who meet complicated conditions such as "customers who visited the store five or more times last month, average consumption amount is 5,000 yen or more, and men registered within two months". The point management server 2 transmits to the store terminal 1 a customer list displaying a list of customer names of customers who satisfy the conditions.
[0048]
In step S24, the shop terminal 1 displays the received customer list on the display device 16. Then, when a specific customer is selected from the customer list, the point management server 2 transmits customer information of the selected customer to the point management server 2. The shop terminal 1 displays the received customer information on the display device 16.
[0049]
In step S <b> 25, when the creation of a mail is requested to the shop terminal 1, the shop terminal 1 displays a screen for creating a mail on the display device 16. FIG. 10 is a diagram showing an example of a screen for creating a mail. On this screen, a field 10A for entering the mail address of the store, a field 10B for entering the title of the e-mail, a field 10C for entering the e-mail text, a field 10D for specifying the e-mail transmission time, and a field for inputting the e-mail transmission date and time 10E and the like are displayed. Below these fields, a customer list 10F for sending this mail is displayed. This customer list is the customers extracted by inputting predetermined conditions in step S23. In the customer list, a check box 10G for selecting whether to send an e-mail to each customer is displayed. The e-mail will be sent only to the customer whose check box 10G is checked.
[0050]
If there is an item to be added to the mail body other than the items described in the above fields, select a predetermined item from the insertion tag box 10H and click the tag button 10I, and the selected item is added to the mail body. Inserted. As items that can be selected from the box 10H, information such as the name of the customer, the total number of points owned by the customer, issuance of coupons, and accumulated points can be entered. For example, when the tag of the total points is selected, the points owned by the sender of the mail are inserted into the mail body of each mail sender in the mail body. The information to be entered in this tag can be different for each customer. When the OK button at the center of the screen is clicked, the created mail is transmitted to the selected customer at the time described in the fields for specifying the transmission time and the transmission date and time of the mail. It should be noted that no e-mail is sent to a customer whose mailing request is described in the customer information table.
[0051]
The point management server 2 has a function of extracting a customer's birthday by referring to the customer information table. In addition, the time for sending an e-mail can be freely set. Therefore, it is possible to automatically send an e-mail at 10:00 in the morning, for example, 10 days before the birthday.
[0052]
As described above, according to the present point management system, the points to be given to the customer are managed by the point management server 2, so that the points can be managed without giving the customer a point card.
[0053]
Further, since the point management server 2 collectively manages the customer information, it is possible to share the customer information between the stores constituting the group chain.
[0054]
The point management system can adopt the following modes.
[0055]
(1) In the flowchart shown in FIG. 4, the customer terminal 3 transmits the e-mail to register the customer, but the present invention is not limited to this. The store terminal 1 connects to the point management server 2, and the point management server The customer registration may be performed by directly writing the information in the second information.
[0056]
(2) In the flowchart shown in FIG. 5, when the customer desires to use the points, only the addition of the points is performed. However, the present invention is not limited to this. That is, a process of adding the paid price to the usage amount field may be performed.
[0057]
(3) In the flowchart shown in FIG. 9, the mode in which the shop terminal 1 accesses the system URL of the point management server 2 is shown, but the present invention is not limited to this, and the customer terminal 3 accesses the system URL of the point management server 2. May be.
[0058]
【The invention's effect】
As described above, according to the present invention, since the management of how many points are given to which customers is performed using the point management server, the points can be managed without giving the customer a point card. Can be. Further, since a magnetic card reader is not required, the cost required for capital investment can be reduced.
[Brief description of the drawings]
FIG. 1 is an overall configuration diagram showing one embodiment of a point management system according to the present invention.
FIG. 2 is a diagram showing an example of a store information table stored in an auxiliary storage device.
FIG. 3 is a diagram showing an example of a customer information table stored in an auxiliary storage device.
FIG. 4 is a flowchart showing a process of registering a customer in a store in the point management system.
FIG. 5 is a flowchart showing a process of giving points to a customer in the point management system.
FIG. 6 is a diagram showing an example of a screen displayed when a member number is input in the store terminal.
FIG. 7 is a diagram showing an example of a screen displayed when a store terminal receives customer information from a point management server.
FIG. 8 is a diagram showing an example of a screen displayed on a store terminal when a clerk inputs a price.
FIG. 9 is a flowchart showing a process in which a store terminal connects to a point management server.
FIG. 10 is a diagram showing an example of a screen for creating a mail.
[Explanation of symbols]
1 store terminal
2 point management server
3 Customer terminal
4 Communication network

Claims (7)

A store terminal installed in a store, a point management server communicably connected to the store terminal and managing customer information of the store, and a customer terminal owned by the customer and communicably connected to the point management server. A point management system comprising:
The store terminal,
Input means for receiving an operation command from an operator;
Transmission means for transmitting to the point management server the customer identification information for specifying the customer input via the input means and the price paid by the customer,
The point management server,
Point calculation means for calculating points given to the customer according to the price paid by the customer;
Customer information storage means for storing customer information including the total of the points in association with the customer identification information,
By reading the total of the points of the customer from the customer information storage means and adding the points calculated by the point calculation means to the total of the read points, and transmitting the total of the points obtained to the customer terminal of the customer. A point management system, comprising: a point giving means for giving points to the customer. The customer information includes customer information of a plurality of stores,
The point management server, store information storage means for storing the network address of the plurality of stores,
A customer who makes a new customer registration by storing the sender's network address contained in an e-mail sent from the customer terminal to one of a plurality of network addresses of a plurality of stores in the customer information of the corresponding store The point management system according to claim 1, further comprising a registration unit. 3. The point management system according to claim 1, wherein the customer terminal includes a mail transmission adapter that transmits an e-mail for notifying a mail address to the point management server at a predetermined time. 4. The point management system according to any one of claims 1 to 3, wherein the point management server includes a questionnaire transmission unit that transmits a questionnaire to the customer terminal when receiving an e-mail from the customer terminal. The point management server, when a request for browsing customer information of a specific customer from the shop terminal and transmission of the customer information to a customer terminal owned by the customer is requested, the shop terminal and the customer terminal The point management system according to any one of claims 1 to 4, further comprising customer information transmission means for transmitting customer information. A point management server connected to a store terminal installed in the store and a customer terminal owned by the customer via a communication network, and managing customer information of the store,
Receiving means for receiving customer identification information for identifying the customer transmitted from the store terminal and the price paid by the customer,
Point calculation means for calculating points given to the customer according to the price paid by the customer,
Customer information storage means for storing customer information including the total of the points in association with the customer identification information,
By reading the total of the points of the customer from the customer information storage means, and adding the points calculated by the point calculation means to the total of the read points, and transmitting the total of the points obtained to the customer terminal of the customer. A point management server, comprising: point providing means for providing points to the customer. A point management program that is connected via a communication network to a store terminal installed in the store and a customer terminal owned by the customer, and manages customer information of the store,
Receiving means for receiving customer identification information for identifying the customer transmitted from the store terminal and the price paid by the customer,
Point calculation means for calculating points to be given to the customer according to the price paid by the customer,
Customer information storage means for storing customer information including the total of the points in association with the customer identification information,
By reading the total of the points of the customer from the customer information storage means, and adding the points calculated by the point calculation means to the total of the read points, and transmitting the total of the points obtained to the customer terminal of the customer. A point management program for causing a computer to function as point giving means for giving points to the customer.

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