JP2004175367A - Campaign commodity, and giveaway serving method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a campaign commodity and a campaign giveaway serving method, which prevent filching of only a campaign informing member, and enable a wider marketing activity interlocking information of a commodity itself with a campaign. <P>SOLUTION: The campaign commodity sold at a store comprises a PET bottle 1 with a commodity ID label 3 and a bottlenecker 2 with an individual ID label 4. A purchaser makes an access to a Web site on the Internet according to an address written on a campaign informing section 5 of the commodity, using a terminal unit, such as a PC or a cellular phone, and enters a commodity ID and an individual ID to send them to the Web site. The sent IDs are checked to see if they are right at the Web site, which in turn sends a giveaway, such as content data, to the terminal unit when the IDs are right. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
[Industrial applications]
The present invention relates to a campaign product for performing a campaign using products such as food and daily necessities, and a method of providing a prize for the campaign.
[0002]
[Prior art]
2. Description of the Related Art Conventionally, campaigns for providing prizes to purchasers of products such as food have been performed. In recent years, a method has been adopted in which an individual ID for each product is attached to a product container, and the application is managed using the individual ID. This individual ID is generally written on either the container body or the campaign notification member. Recently, an IC tag has been added to a product and used for a campaign (for example, see Patent Document 1).
[0003]
[Patent Document 1]
JP, 2002-49820, A
[Problems to be solved by the invention]
However, depending on the container such as a PET bottle, it is difficult to write the individual ID in secret, and in that case, it will be described on the campaign notification member side, but after the sale, the relationship between the main body and the campaign notification member is disconnected. As a result, its use as marketing data has been restricted. In addition, when the individual ID is described on the campaign notification member side, if only the campaign notification member is used, it is possible to apply for the campaign, so that only the campaign notification member may be extracted. Further, the method disclosed in Patent Document 1 has a problem that an expensive IC tag must be used at present.
[0005]
In view of the above points, the present invention prevents a campaign notification member from being extracted only, and links a product itself with information on a campaign to enable a wider range of marketing activities and campaign prizes. It is an object to provide a providing method.
[0006]
[Means for Solving the Problems]
In order to solve the above-mentioned problems, the present invention provides a campaign prize using a campaign product including a product container provided with a first ID and a campaign notification member provided with a second ID. It is characterized by having done. The provision of the prize includes, from the terminal device, accessing a server computer that has established a Web site specified by the address on the Internet based on the address described in the product for the campaign; Transmitting an input plurality of IDs to the server computer, the server computer confirms whether the transmitted IDs are correct, and gives a prize if the IDs are correct. Is performed by executing a prize providing process step for performing a process for the prize.
According to the present invention, an ID is assigned to each of the container body and the campaign notification member constituting the campaign product, and it is determined whether or not the purchaser is a legitimate product using the plurality of IDs. Since the prize is provided, it is possible to prevent a campaign notification member from being extracted alone and to perform a wider marketing in which information on the product itself and the campaign are linked.
[0007]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.
(1st Embodiment)
FIG. 1 is an external view showing a first embodiment of a container and a campaign notification member constituting a campaign product according to the present invention. FIG. 1 shows an example in which a PET bottle is used as a container and a bottle necker is used as a campaign notification member. In FIG. 1, 1 is a plastic bottle, 2 is a bottle necker, 3 is a product ID label, 4 is an individual ID printing unit, and 5 is a campaign information notification unit. The merchandise ID and the individual ID are each composed of a combination of a letter and a number, a letter only, or a number only. Among these, the product ID is an ID specified for each product, and there is no same number, but there is a rule when allocating, and the product is specified by referring to the product ID in a computer database. It is possible to do. The individual ID is an ID randomly assigned regardless of the type of the product. The product ID label 3 and the individual ID printing unit 4 may be added to the plastic bottle 1 and the bottle necker 2 in any manner. Preferably, the product ID label 3 is added to the plastic bottle 1 by shrink wrapping so that the product ID is not visible. The campaign information notifying unit 5 indicates a destination to which a consumer should access in order to receive a prize. Specifically, a URL (Uniform Resource Locator) on the Internet is printed.
[0008]
Next, a method of providing a prize using a campaign product as shown in FIG. 1 will be described. The campaign product as shown in FIG. 1 is displayed on a display shelf at a retail store or the like. The customer who has purchased the campaign product legitimately reads the campaign information notification section 5 and accesses the Internet to receive a prize. FIG. 2 is a system configuration diagram showing a configuration necessary for providing a prize. In FIG. 2, reference numeral 10 denotes a terminal device, 20 denotes the Internet, 30 denotes a server computer, 31 denotes an ID number storage unit, 32 denotes an applicant information storage unit, and 33 denotes a content storage unit.
[0009]
The configuration shown in FIG. 2 is a general configuration for accessing a site established on a WWW server on the Internet. In FIG. 2, a terminal device 10 is realized by a terminal device such as a personal computer, a mobile phone, or a PDA equipped with a WWW browser. The Internet 20 is a network capable of transmitting and receiving data using the TCP / IP protocol, and may be wired or wireless. The server computer 30 has functions as a WWW server and an application server. In the function as the application server, a specific process for providing a prize is executed. The ID number storage unit 31 stores the issued product ID and the individual ID, the applicant information storage unit 32 stores personal information of the applicant, and the content storage unit 33 stores , Which stores content data as prizes. The ID number storage unit 31, the applicant information storage unit 32, and the content storage unit 33 are realized by an external storage device such as a hard disk, and are managed by the server computer 30. Data can be read and written under the control of the server computer 30. It has become. In the example of FIG. 2, the server computer 30 has a configuration including a WWW server and an application server. However, the server computer 30 may be physically a single computer or a plurality of computers. .
[0010]
Next, a prize providing method using the system shown in FIG. 2 will be described with reference to the flowchart in FIG. First, the user inputs the URL described in the campaign information notification unit 5 on the bottle necker 2 of the campaign product into the terminal device 10 and accesses the server computer 30 on the Internet (step S1). As a result, the terminal device 10 displays a Web page opened by a prize provider or a contractor. When a predetermined operation is performed on the Web page according to an instruction, a Web page in a form for inputting personal information is displayed. On such a personal information input screen, the applicant inputs personal information and sequentially inputs the issued product ID and individual ID (step S2). As personal information, you may set a question to enter information that identifies the individual, or input rough personal attribute information such as age, gender, area where you live, etc. Is also good. When the personal information and the two IDs are input, the terminal device 10 sends a transmission instruction to transmit the input information to the server computer 30.
[0011]
The server computer 30 checks the product ID and the individual ID received together with the personal information, and determines whether or not the combination of the product ID and the individual ID has been accepted (step S3). Here, it is checked whether or not the combination of the product ID and the individual ID has been used, in order to increase the fairness of the prize application and the accuracy of the acquired personal information. Various methods can be applied as a method of determining whether or not the applicant has already applied. In the present embodiment, the combination of the received product ID and individual ID is already registered in the applicant information storage means 32. Are you going or not. If it is determined that the application has already been received, information indicating that the application has already been applied and the application cannot be performed twice is presented to the accessing terminal device 10 (step S4). . If not, it is confirmed whether both the received product ID and individual ID are registered in the ID number storage means 31 (step S5). If not registered, information indicating that the number is incorrect is presented to the accessing terminal device 10 (step S6). If registered in step S5, the content is extracted from the content storage unit 33 and transmitted to the terminal device 10 that has accessed the content (step S7). In the terminal device 10 on the user side, the premium content can be acquired in this manner. Subsequently, in order to prevent the application twice, the combination of the received personal information and the received product ID and individual ID is recorded in the applicant information storage means 32 (step S8). As the contents, for example, when the terminal device 10 is a mobile phone, data such as an incoming melody and a standby screen are prepared in the content storage unit 33. When the terminal device 10 is a PC, data such as a wallpaper and a screen saver is prepared in the content storage unit 33.
[0012]
On the other hand, the applicant information (personal information) stored in the applicant information storage means 32 is used as marketing information for future advertising strategies and related product sales strategies. For example, if the applicant information is classified according to the product ID, the number of applications and the application rate can be obtained for each product, and when the application rate is low, it is possible to take sales measures such as changing premiums.
[0013]
(Second embodiment)
Subsequently, a second embodiment of the present invention will be described. FIG. 4 is an external view showing a container and a campaign notification member constituting a campaign product according to a second embodiment of the present invention. In FIG. 4, the same parts as those in FIG. In FIG. 4, 6 is a cap, and 7 is a store ID label. The second embodiment differs from the first embodiment in that two IDs are used in the first embodiment, whereas three IDs are used in the second embodiment. That is, the store ID label 7 is further provided. The store ID label 7 may be added to either the PET bottle 1 or the campaign notification member 2, but is preferably added to the cap 6 on the PET bottle 1 side as shown in the example of FIG. . In the present embodiment, an adhesive layer is provided on the back side of the store ID label 7, and the store ID label 7 itself can be attached to the cap 6 as a seal. Therefore, when the product is delivered to the store, the store ID label 7 distributed in advance to each store can be added to the product for each store.
[0014]
Subsequently, a campaign operation system and its operation in the second embodiment will be described. The system configuration for campaign operation is basically the same as that of the first embodiment shown in FIG. The difference is that a store ID is registered in the ID number storage means 31 in addition to the product ID and the individual ID, and a combination of the product ID, the individual ID, and the store ID is registered in the applicant information storage means 32. It is a point.
[0015]
Regarding the operation, step S1 is the same as that of the first embodiment, but in step S2, three items of a product ID, an individual ID, and a store ID are sequentially input. In step S3, it is determined whether or not the application has been accepted by confirming whether or not the received combination of the product ID, the individual ID, and the store ID is recorded in the applicant information storage means 32. If the application has not been received, it is checked in step S5 whether the received product ID, individual ID, and store ID are all registered in the ID number storage means 31, and if they have been registered, the content is read from the content storage means 33. Is extracted and transmitted to the terminal device 10 that has accessed it. Further, in step S6, the combination of the received personal information and the received product ID, individual ID, and store ID is recorded in the applicant information storage means 32.
[0016]
Applicant information stored in the applicant information storage means 32 is used as marketing information in the same manner as in the first embodiment, but in the second embodiment, three IDs are used. It is possible to perform a more detailed analysis. For example, if the applicant information is classified by store ID, the number of applications and the application rate for each store can be obtained. If the application rate is low, sales support is provided for that store or the store does not exist. It is possible to take sales measures such as replacing a prize with a product that takes into account the characteristics of the region in which the product is sold.
[0017]
(Forms other than PET bottles)
The present invention is not limited to the above embodiment, and various modifications are possible. For example, in the above embodiment, a PET bottle as a container and a bottle necker as a campaign notification member were used as campaign products, but as a container body, a paper container, a bag, a plastic molded product, a can, a bottle, a wooden box, A cloth or the like can be used. In addition, as a method of adding the campaign notification member and the ID, the paperboard may be scratched or coin-printed, or the paperboard or film may be folded into a bag-like form, or printed on paper or the like in a plastic container. it can. Further, as a method of mounting the container body and the campaign notification member, as in the above embodiment, in addition to the neck-hanging method, according to the form of the container body and the campaign notification member, sealing, hot-melting, insertion, canning, etc. Various methods can be used.
[0018]
【The invention's effect】
As described above, according to the present invention, a prize for a campaign is provided using a campaign product including a product container to which a first ID is assigned and a campaign notification member to which a second ID is assigned. To provide the prize, the terminal device accesses a server computer that has established a Web site specified by the address on the Internet based on the address described in the campaign product, and the terminal device A plurality of input IDs are transmitted to a server computer, and the server computer checks whether the transmitted IDs are correct, and if the IDs are correct, performs processing for delivering a prize. In addition to preventing the campaign announcement material from being removed, the information on the product itself was linked to the campaign. An effect that it becomes possible to perform a wide range of marketing.
[Brief description of the drawings]
FIG. 1 is a diagram showing a campaign product according to a first embodiment of the present invention.
FIG. 2 is a system configuration diagram for realizing provision of a prize in a campaign.
FIG. 3 is a flowchart showing an outline of a prize providing method according to the present invention.
FIG. 4 is a diagram showing a campaign product according to a second embodiment of the present invention.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 ... PET bottle 2 ... Bottle necker 3 ... Product ID label 4 ... Individual ID printing part 5 ... Campaign information notification part 6 ... Cap 7 ... Store ID label 10 ... Terminal device 20 Internet 30 Server computer 31 ID number storage means 32 Applicant information storage means 33 Content storage means

Claims (9)

A campaign product comprising: a product container to which the first ID is assigned; and a campaign notification member to which the second ID is assigned. A campaign product comprising a product container with a first ID, a campaign notification member with a second ID, and a product label with a third ID. The combination of the first ID and the second ID is a combination of a product ID capable of specifying a product and an individual ID assigned regardless of the product, or a combination of the individual ID and the product ID. The campaign product according to claim 1 or claim 2. The campaign product according to claim 2 or 3, wherein the third ID is a store ID for specifying a store. The campaign product according to any one of claims 1 to 4, wherein the product container is a PET bottle, and the campaign notification member is a bottle necker. The campaign product according to claim 5, wherein the first ID is fixed to the plastic bottle by shrink wrapping. A method for obtaining a prize by accessing the Internet from a terminal device using an address described in a product for a campaign,
Accessing a server computer that has established a Web site specified by the address on the Internet based on the address described in the campaign product;
An ID transmission step in which the terminal device transmits a plurality of input IDs to the server computer;
The server computer checks whether the transmitted plurality of IDs are correct, and if the IDs are correct, performs a process for delivering a prize;
A method of providing a prize, comprising: The ID transmitting step includes inputting personal information in addition to inputting the ID, and transmitting personal information together with transmitting the ID.
The prize providing method according to claim 7, wherein the server computer records the received personal information. 8. The prize providing method according to claim 7, wherein the prize providing process includes transmitting a prize content to the terminal device when the ID is correct.

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