JP2004038599A - Program with advertising function, storage medium, and device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To (easily and separately) put (various) advertisement contents of (different) advertisers in a program while recovering the advertisement cost. <P>SOLUTION: The program for operating a computer comprising at least an output device and a storage device as a processing means comprises an advertisement content storage means, a password storage means, a password validity detection means, and an advertisement content conditional output means for outputting an advertisement content when a password is valid. The advertisement content conditional output means determines, when an advertisement content stored in the advertisement content storage means has a prescribed relation with a password stored in the password storage means, that this password is valid. The program has a means for outputting information other than the advertisement content that is unique information and/or a receiving stream and the advertisement content closely in terms of time and/or space. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a program with an advertisement function, and in particular, various media such as character string information, music information, video information, or massage machine control information that is unique content (static or dynamic (such as a stream)) other than an advertisement. The present invention also relates to a program that also handles information stored in a knowledge-saving screen saver software such as (“memorable screen saver” (trademark)).
[0002]
[Prior art]
Conventional knowledge information providing type screen saver software, such as "Remember Screen Saver" and "Kanji Remember Screen Saver" (all provided as shareware / freeware by Vector) have no function of displaying advertisements and can be easily developed by advertisers. It was difficult to distribute it free to general users while collecting expenses. In addition, it has been difficult to easily use and post various advertisements of different advertisers while collecting advertisement costs.
[0003]
Also, when outputting content in the form of questions and answers, if you want to produce results in a short time or space unit, for example, in a screen saver, it is difficult to set a question that is too long in the first place. Due to the length, the user's attention diverges, and even if an advertisement is placed in the temporal / spatial vicinity, there is a disadvantage that the advertisement is not paid attention. Furthermore, in the case of long questions, it is not clear where the key is to be able to derive the answer, and there is a problem that the learning effect is not sufficiently obtained.
[0004]
In addition, regarding the output of the content that guarantees the effect of the advertisement, the field of interest or partial information within the field is not always output, and the field in which spatial position or time zone, etc. It is preferable to be able to predict whether the information will be output. It is also known that the spatial or temporal (sequential) arrangement itself has the effect of promoting the organization and establishment of knowledge for the recipient, as in the case of a block card and a long utterance. However, the conventional knowledge-providing screen saver has not been devised.
[0005]
In addition, knowledge such as the provisions of laws that can achieve a sufficient memory effect only when knowledge and information are linked to its background and prerequisite knowledge needs to clarify the position of each memory, but such a device is necessary. Had not been. Further, regarding knowledge having a huge system, it is impossible to display the whole at once, and there has been a problem how to output this with a screen saver or the like.
[0006]
[Problems to be solved by the invention]
SUMMARY OF THE INVENTION An object of the present invention is to solve the above-mentioned problems, to easily collect development costs from different advertisers, and to provide it to general users at a price close to free, and to achieve advertising effects, learning effects, information sorting effects, knowledge retention. It is an object of the present invention to provide a program, in particular, a screen saver, a related medium, and a device capable of exhibiting some or all of the effects and systematic effects.
[0007]
[Means for Solving the Problems]
A program according to the present invention is a program for causing a computer including at least an output device and a storage device to operate as a processing unit, and includes an advertisement content storage unit, a password storage unit, a password validity detection unit, and a password validity unit. The most main feature is to include an advertising content conditional output means for outputting the advertising content in a certain case. Most typically, the advertising content conditional output means outputs information other than the advertising content (for example, a word card, a resume, a video content, a music content, or a reception stream thereof) when the password is valid. Only programmed to do.
[0008]
This makes it easier for advertisers to recover development costs (such as content). That is, a part of the development cost is paid to the advertiser when distributing the password, and the advertiser stores the advertisement content and the password in the device, and as a result, a device that outputs at least the desired advertisement content is free to the public. Can be distributed at However, it is possible to arbitrarily limit the range of the public to be distributed by a contract with a password. Further, if it is assumed that a code indicating the attribute of the user (each public) or a pointer to the code (such as a URL) is set in each user environment (such as a PC), refer to such information. Thus, the range of the public can be mechanically limited.
[0009]
As the computer, a PC, a general-purpose machine, a mobile terminal, an electronic music box, a radio, a digital television digital control massager, or the like can be used. Such devices include respective output devices, that is, a liquid crystal display, a speaker, a motor, and the like. Further, a storage device for electronic control, that is, a RAM, various ROMs, a hard disk, and the like are incorporated. In some cases, an antenna for a received stream or a network receiving device is incorporated.
[0010]
The advertising content is stored in a storage device as advertising content storage means through a keyboard, a voice microphone, a video / still camera, or a touch pen. The password can also be stored in a storage device as password storage means.
[0011]
The validity of a password is determined by comparing the information stored in the ROM storing one or more reference passwords with the stored password (equivalent to a program or hardware equivalent, hereinafter simply referred to as a program or hardware equivalent). This is performed by a password validity detecting means incorporating “logic”. Based on the detection result of the validity, the advertising content conditional output unit stores the content (or the stream received by an antenna or the like) previously stored in the ROM and the advertising content storage unit only when the password is valid. Includes logic to output the advertisement content.
[0012]
In one aspect, the advertisement content conditional output unit determines that the password is valid when the advertisement content stored in the advertisement content storage unit and the password stored in the password storage unit have a predetermined relationship.
[0013]
As a result, various advertisements of different advertisers can be easily used and placed while collecting advertisement costs.
[0014]
The predetermined relationship can be realized as a well-known (such as a modification of MD5) hash function that summarizes (converts) the character string into a password when the advertisement content is expressed as a character string. However, from a sample of the correspondence between the advertisement content and the password, a configuration is made such that a realization algorithm such as a hash function or a secret parameter (key) used in the hash function or the like cannot be predicted in a realistic calculation time. With this, if the content developer notified of the advertisement content from the advertiser can inform the advertiser of the password obtained by summarizing the advertisement content with a secret algorithm while collecting a part of the content development cost In other words, the advertiser has just distributed the content in which the desired advertisement content is output only by informing the public of the advertisement content and the password thereof. Since a different password is issued in principle for each advertisement content, development costs can be shared by a plurality of advertisers.
[0015]
The algorithm, such as a hash function, used when a content developer distributes a password, and the algorithm that verifies the existence of a “predetermined relationship” in a separately distributed program are not necessarily the same; It is also possible to have only a relationship (algorithm relevance).
[0016]
This makes it possible to easily verify that a valid password is not used when a malicious advertiser distributes a valid correspondence (that is, a correspondence in which the advertisement content is output) between a detected advertisement content and a password to the public by chance. can do. Further, it is possible to reduce the risk of exposing the entire (map) image of the secret hash function (algorithm) and the like on the content developer side to reverse engineering or the like.
[0017]
As the simplest example of the partial correspondence between the algorithms, the hash function incorporated in the distributed program is configured to output a character string corresponding to the first eight digits of a 16-digit password, and the output character If the column matches the first eight digits of the password, it is determined that a "predetermined relationship" exists, and the program can be programmed to output the advertisement content and the like. The latter eight digits are not used for verifying the "predetermined relationship" at the time of execution of the program, but these are determined by using the correspondence between the first eight digits of the advertising content and the password that the malicious advertiser accidentally discovered. In the case of distribution, the content developer can easily claim that this password is an unauthorized password that does not bear the development cost by the difference (or absence) of the latter eight digits. Of course, as to which digit set is to be used for verifying the "predetermined relationship" at the time of program execution, a digit set having a less regularity and less predictable (for example, the second, third, fifth, seventh, eighth, eleventh, thirteenth, and sixteenth digits) (A digit set consisting of eyes) can be selected.
[0018]
Note that the advertisement content does not need to be continuous, and can be designed to be output discretely (for example, advertisements of two or more companies and two or more products at different timings). Each advertisement content, each output timing, and each output position on the screen can be converted into a character string that can be input to a hash function or the like, and then input to the hash function or the like to obtain a password. ]
Further, it is advantageous that the program has means for outputting information (content) other than the advertising content, which is unique information and / or a received stream, and the advertising content in a temporally and / or spatially close manner. is there.
[0020]
This ensures that the user can view the advertisement before viewing the content (in the case of using a massage machine, enjoying the service).
[0021]
This is, for example, such that the content song is output for 3 minutes 31 seconds as its recording time, and then the advertisement content audio is output for 30 seconds as its recording time, and / or a landscape image (640 × 480). Can be programmed to display a banner ad (160 x 480) on the screen next to. In the case of the massage machine, the sound of the advertisement content is configured to flow from the speaker in the pillow portion during use (free of charge). Such a technique of outputting to the vicinity is well known to those skilled in the art and will not be described in detail.
[0022]
Preferably, the program is a screen saver that displays information other than the advertisement content.
[0023]
The screen saver is intended to protect the screen device itself such as a PC and display information when the work is interrupted for a long time, but when the work is started again, the execution screen of the screen saver is almost visible to the operator. Also, in the case of a shared PC, since the entire group will be able to see while the work is suspended, a little useful knowledge (such as English words) for the worker and useful information for the group (For example, in the form of a management cockpit, such as a schedule, goals, progress, financial status, resources, issues to be solved, possible measures, recommended measures, related news, etc.) Furthermore, it is particularly effective to apply the present invention which outputs an advertisement that is advantageous to the advertiser because a certain view is guaranteed in this way. It is. The property of being easily and easily distributed as a program is particularly advantageous as an object of the present invention.
[0024]
Various basic operation modules of the screen saver are prepared as a library, and by combining this with an interrupt command, a display command, a voice output command, etc., those skilled in the art can output information to a free position at any timing. . Advantageously, the program of the present invention presents information other than the advertisement content and / or advertisement content by means for outputting a question and means for outputting an answer.
[0025]
By using a quiz format, attention and concentration on the screen are increased, and knowledge and information can be effectively transmitted.In addition, when the content of the advertisement is inserted, the same attention is paid to the advertisement High advertising effectiveness.
[0026]
It is obvious that this can be achieved by storing some knowledge and information in advance into a problem part and an answer part and programming them so that the problem and the answer correspond to each other. In addition, the character strings, images, and the like constituting the contents of the advertisement can be easily interrupted in the time series of the questions and answers by using a (pseudo) random number library. The advertisement itself can be stored in a quiz format such as the question "If you remember English words?" And the answer "Remember screen saver", and can be output similarly.
[0027]
Here, it is advantageous that the means for outputting the question outputs continuous or discrete information that is minimal or nearly minimal and can uniquely determine or specify the answer itself or an information unit containing the answer.
[0028]
As a result, when outputting content in the form of questions and answers, a screen saver or the like that wants to produce results in a short time or space unit can shorten the problem expression that is considered to be too long, and dissipate the user's attention. Even if an advertisement is placed in the temporal / spatial vicinity, the drawback that the advertisement is not noticed can be solved. Further, it becomes clear which of the information units is the key to which the answer can be derived, and the learning effect can be improved.
[0029]
The above is an embodiment in which the statute of the law is used as a quiz, and the problem is output in the form of a bug-eating problem (a subclass of the free sentence fill-in-the-blank problem (also supports synthesis from multiple sentences) (does not support synthesis)). Will be described briefly.
[0030]
In this case, the "information unit" is a provision (for example, Article 1 of the Patent Act). Therefore, for example, if a question is output as “contributing to the development of Article 1 □□□ of the Patent Law”, it becomes clear which information unit is being asked, and the learning effect is improved. This means that "..., by promoting the protection and use of the invention, encourages □ □, and, therefore," because of the uniqueness of the existence of (continuous) character strings. The question can be uniquely determined based on the information unit called Article, and the learning effect (especially in confirming the positioning of the problem) also increases. In the present invention, it is advantageous on the one hand to shorten the problem by focusing on the uniqueness of such information units. However, if the problem is shortened further, and "the encouragement of X by protecting and using it, and therefore, (the number of characters of X is not limited)", then, X It is not possible to specify whether "" or "Invention" (Article 1 of the Utility Model Act) is included, or "Creation of Design" (Article 1 of the Design Act). Therefore, it is in principle advantageous to attach importance to such criteria of “uniqueness of information units”. However, if the comparison of regulations between jurisdictions is dared to be a problem, such a problem as, for example, “,... By promoting protection and use, encourages X, and, therefore, (number of characters of X, number of characters Is not limited.)).
[0031]
Further, the problem is advantageously output as a continuous character string including the worm-eating part (fill-in part) as described above. However, if that cannot maintain the uniqueness (of the information unit or the answer), questions with discrete character strings, such as "Article 1 of the Patent Law, encourage □□ by protecting and using." There is also an embodiment in which a question is asked.
[0032]
Note that “uniqueness of the answer” is a different concept from “uniqueness of the information unit”, and the answer may be unique even if the information unit on which the problem depends is not unique. For example, in the case of the problem of "providing industrial development", the information units on which the patent law, utility model law, design law, trademark law, etc. are Article 1 are not unique and are not unique. The answer, however, is unique and "yose". Such a problem is more suitable for learning "terms" or so-called "ontologies" than learning "positioning of knowledge", and it is advantageous for some purposes to output a problem in consideration of such uniqueness. As in the case of the “uniqueness of information unit” described above, an embodiment in which a question is presented as a multiple-answer question may also be an embodiment of the present invention.
[0033]
The "minimal" is the shortest character string in the neighborhood of the problem space that guarantees the uniqueness of the information unit or the answer (by the way, the minimum is one of several minimums, but the minimum is always given It may not be the best way to do it: it can be effective to learn multiple minima (different with more characters, etc.) in various ways, and in an extreme embodiment, you can find all minima. In some cases, it is effective to consider a "substring of the original article sentence" (similar to the least common multiple) that includes all the sequences of characters contained in it. In both the question format using character strings and the question format using discrete character strings, verify that uniqueness is maintained by deleting characters one by one (candidate locations to be deleted are continuous character strings. If the two ends In the case of a discrete character string (discrete into n), the number is 2n, which is a problem of a certain kind of search). )) Can be easily obtained. In addition, the length of one sentence (information unit) is limited to about 100 characters, and a (prior) full search is also possible (however, pruning based on mathematical grounds or analysis results of a set of sentences is also possible. Do.) Also, it is possible to make the place where the uniqueness is established a “minimum” while increasing one character at a time instead of deleting. In this case as well, a search problem arises. In any case, these can be realized by a known search technique (and a finite set because the number of characters is limited). Note that, within the scope of the present invention, addition / deletion is performed not for each character but for each important keyword (for example, “use”, “protection”, “natural law”, etc.), or for each morpheme (for example, “go”, “koto”, “ni”). It is clear from a known technique (such as an ontology management technique or a morphological analysis technique) that addition / deletion can be performed with “more”, “,” “having”, etc.
[0034]
In the case of sign language instead of the law, the question and / or answer may be a moving image, a still image, a sound, and a character string. Can be defined similarly. The information unit is, for example, an expression (movie + character string) representing the correspondence between sign language and its meaning. In the case of a moving image, some of the moving image frames are thinned out to obtain a minimum that can maintain uniqueness (however, in this case, a similar frame (still image) search technology, a frame (still image) identity (similarity) determination technology, etc. Is used). In the case of a still image, a part of the image can be omitted to make it extremely small and unique. In the case of audio, as in the case of moving images, the minimum that can maintain uniqueness is obtained by thinning out.
[0035]
By focusing on uniqueness and shortening the problem in this way, the user's attention can be maintained even when moving to an advertisement on the way. In addition, since the length of the problem of the content of the advertisement is similar to the length of the problem of the law, the effect of the advertisement is also improved. It should be noted that the concept of uniqueness and the search method described above can obviously be used for purposes other than displaying a problem in a screen saver, and can be applied to automatic underlining and emphasis output even on paper media, moving images, still images, and audio. It is possible. Further, the present invention can be applied to a pure knowledge information providing screen saver that does not display advertisement contents. In this case, the means for outputting the question is a minimum or near minimum, continuous or discrete, automatically calculated that can uniquely determine the answer itself or uniquely identify the information unit containing the answer. It can be defined as a program having a function of displaying questions and answers, which is characterized by outputting information.
[0036]
The present invention also provides means for identifying and / or classifying information other than the advertisement content and / or advertisement content for each unit of the information, and a date and / or time for outputting the information unit according to the identification and / or classification result. Or means for determining a time zone.
[0037]
As a result, it is possible to predict in what time zone what information is output. Also, the memory effect is enhanced.
The present invention further includes means for identifying and / or classifying information other than the advertisement content and / or advertisement content for each unit of the information, and an output position for outputting the information unit according to the identification and / or classification result. The information processing apparatus may further include means for determining and means for sequentially or simultaneously outputting a plurality of information units to the predetermined output position.
[0038]
This makes it possible to grasp the positioning of information according to the output position, and further enhances the storage effect.
[0039]
It is obvious that the identification and classification itself can be realized by combining various known technologies such as a character string search technology, an image classification technology, a caption extraction technology, a voice character string conversion technology, and a thesaurus management technology. After that, a table that maps this to a (periodic) time frame and physical coordinates on the screen (logical coordinates in the case of scrolling, contraction, etc.) may be defined and stored in advance. When a plurality of pieces of information have to be displayed at the same time and coordinates, they can be scrolled or displayed alternately like an electronic character version.
[0040]
In the present invention, in particular, the information other than the advertisement content is an expression of a law, a law, a precedent, a law, and the output position and / or according to the jurisdiction, the article number, and / or the theoretical or statistical relevance. It is advantageous to have means for determining the output time.
[0041]
As a result, it is possible to perform output in consideration of the relationship between information units. The theoretical and statistical relevance can be analyzed in advance, defined and stored.
[0042]
Further, it is advantageous that the information other than the advertisement content is knowledge about words and has means for determining an output position and / or an output time according to the relevance of reading, spelling, and / or meaning.
[0043]
By doing so, knowledge about language can be further compressed for each common part and mapped to time (order) or screen position (space) in this way, and the memory effect can be enhanced.
[0044]
Further, the present invention may further comprise means for storing a relationship between information units of information other than advertisement contents, and means for displaying a plurality of information units on a screen substantially in a tree structure format based on the relationship. it can.
[0045]
As a result, the relationship between information units can be more visually expressed in a so-called semantic network format, and knowledge and information can be stored while clarifying the position in association with the background, premise knowledge, and related knowledge.
[0046]
For example, a technique for displaying an is-a relationship (superordinate concept-subordinate concept relationship) in a tree format is known, and there are a plurality of sophisticated techniques. The simplest way is to use a stack data structure to recursively search for a concept (ie, another information unit) from a reference concept (ie, an information unit) and a concept (ie, another information unit). By displaying the indent (e.g., tab), the simplest tree-type display can be performed. Here, not only the lower concept but also has-a relation (indicating an information unit which is a constituent element of the reference information unit) and the like are picked up, so that a more detailed semantic network is obtained. In order to enable or make such a display possible, the height of the stack is limited, (indirect) self-recursion is limited, and the display priority (is-a is the display However, it is known that has-a is not displayed, but scrolling or contraction is possible.
[0047]
According to the present invention, it is possible to have a means for sequentially highlighting the information units included in the tree in accordance with the tree structure.
[0048]
As a result, the information units can be sequentially output while confirming the positioning, and the storage effect is improved particularly when storing knowledge of a large system.
[0049]
Highlighting can be expressed by differences in colors and fonts. When sound is output simultaneously, it can be expressed by the loudness or pitch of the sound.
[0050]
Further, a means for automatically reducing and / or expanding the tree and sequentially displaying the tree may be provided.
[0051]
For example, the path of a chapter (eg, an information unit that deviates from “Patent Law / Chapter 1 General Provisions /” (for example, “Design Law / It is possible to abbreviate and display the first chapter general rule so as not to display it. The fact that it is out of the path can be determined, for example, by the information unit stacked on the stack.
[0052]
The reduction can be realized by simply controlling so as not to pick up the relationship any more (do not search). On the other hand, decompression can be realized by, for example, picking up (searching) all relationships that do not result in self-recursion and loading them on a stack for display. The relationship between information units can be stored in a relational database format, and an index can be provided for efficient search.
[0053]
Further, it is possible to have means for positioning each information unit of the advertisement content at each predetermined position in the tree structure.
[0054]
As a result, it is possible to efficiently position a plurality of advertisements in the step-wise subcategory of the type of business or product, and it is easy for the user to compare advertisements.
[0055]
The present invention also provides a computer-readable storage medium storing these programs.
[0056]
Further, an electronic device that executes these programs is provided.
[0057]
BEST MODE FOR CARRYING OUT THE INVENTION
FIG. 1 is a schematic diagram showing an example of a system configuration according to the present invention.
[0058]
Calculator 1 is obtained by mounting a commercially available general OS on a commercially available PC. The output device 2 is a display for a personal computer. The storage device 3 includes an HDD, a RAM, and a ROM, stores the program 4 according to the present invention, and can be executed by the processing device. Although the program 4 is displayed so as to store unique contents, advertising contents, and passwords, in another embodiment, the program may only manage storage addresses and directory paths of these data. In this case, these data may be stored in a heap memory area, a temporary file, a setting file (registry), or the like.
[0059]
Here, the arrow represents the flow of information.
[0060]
FIG. 2 is a schematic diagram showing a flow (S1 to S6) of collecting development costs and issuing a password according to the present invention.
[0061]
In S1, the content developer publishes a content & advertisement content output program. This program is designed to prevent proper operation without entering the advertisement content and the corresponding password, and the existence of this correspondence ("predetermined relationship") has a secret hash key known only to the content developer. The verification is performed by a hash function built in this program.
[0062]
In S2, the advertiser who understands the value of the content wants to place an advertisement near the content, transfers the advertising cost (collection of the development cost for the content developer), and notifies the desired advertising content. This content may be a bit image constituting a moving image, a still image, or a sound, or a character string having a smaller amount of information.
[0063]
In S3, the content developer converts the advertisement content desired by the advertiser into a character string (script). When the advertisement content is a bit image, a known conversion to a visible character is performed in advance, and then converted to a character string (although it becomes longer). From this character string, a password that satisfies the "predetermined relationship" (in the present embodiment, the relationship between the argument and the return value of the message summarization function having a secret hash key) is calculated (that is, message summarization is performed). Then you pass the string and password to the advertiser. However, in another embodiment, a message digest function that partially relaxes the generally required one-way purpose (eg, only if the character string is sufficiently short, the input string is prefixed to the output string) (A function that outputs a concatenation of characters as it is) so that the character string (script) does not have to be passed separately from the password.
[0064]
In S4, the advertiser distributes the received character string and password to a target person (general user) who wants to see the contents of the advertisement.
[0065]
In S5, the target person who has received the distribution sets the character string (script representing the advertisement content) and the password in the program to view the content.
[0066]
In S6, the content of the advertisement is output with good timing between the output of the content. On the other hand, a malicious advertiser who passed the advertisement content and password to the target who set the incorrect advertisement content (character string: script) or incorrect password cannot make the target obtain the correct output of the content .
[0067]
FIG. 3 is a diagram showing an advertisement content (character string: script) and a password setting screen of the program according to the present invention.
[0068]
Here, "1/4 RANDOM" indicates that the information is displayed once in four times and in random order. “Q” to learn English words indicates a character string that constitutes a problem in the content of the advertisement. Similarly, “A” “save screen saver” indicates a character string constituting the answer to the advertisement content. In this example, only one advertisement content is specified, but it is possible to specify a plurality of advertisement contents to be output at a desired timing at a desired position by complicating the script by repeating or nesting. Clearly what you can do. It is obvious to a person skilled in the art that this program has a parser dedicated to interpreting this script, and such a parser can be configured. In addition, “********” indicates 16 digits of the password. The input characters themselves are not displayed, but only how far they have been input. This program has a module (logic) that selects only a plurality of predetermined digits of the input character string and calculates the existence of the “predetermined relationship” with the script.
[0069]
FIG. 4 is a diagram showing transition of a screen for displaying content and advertisement content according to an embodiment of the present invention. Starting from the screen where the "sun" is displayed in the center, the screen changes in the direction of the arrow and goes around. This allows me to remember three English words. In the meantime, one set (two screens) of advertisement is displayed in four sets (eight screens). When "RANDOM" is specified, the advertisement cycle is not constant. Also, actually, not only three English words but also more kinds of English words are entered.
[0070]
FIG. 5 is a diagram illustrating a screen of a screen saver according to an embodiment of the present invention. This is an example of a management cockpit type screen saver. Each information unit included in the received stream is automatically classified based on the presence of the tag or keyword and output to the eight sub-windows. In addition, the user 51 uses the password assigned to the company X that handles the contact lens, so that the advertisement of the company X is displayed. In another embodiment, the screen saver can be configured to not only receive pushes, but also actively pull and collect business information. This pulling can be performed through another agent software or dedicated server software of another host. In this case, the user can edit and adjust necessary information, a screen configuration, and the like according to a use and a preference. In addition, information necessary for display is stored in a storage device as a dedicated database, and when it is insufficient, a dialog or an e-mail is issued to another department or an expert on the Internet via a LAN or the Internet to automatically inquire, The result is parsed and displayed.
[0071]
FIG. 6 is a diagram showing an arrangement of questions on the screen of the screen saver according to the embodiment of the present invention. Output coordinates are assigned according to jurisdiction relevance and order of articles. Reference numeral 61 denotes a state in which the advertisement content (in this case, the problem phase) is inserted in the interval.
[0072]
FIG. 7 shows a state in which a sidestream is reduced, a noticeable information unit (71) is highlighted, and an advertisement content (72) is displayed in the tree display. It can be understood how information units of interest are positioned.
[0073]
【The invention's effect】
According to the present invention, (various) advertisement contents of (different) advertisers can be posted in a program while collecting advertising expenses (for easy use).
[Brief description of the drawings]
FIG. 1 is a schematic diagram showing an example of a system configuration according to the present invention.
FIG. 2 is a schematic diagram showing a flow of collecting development costs and issuing a password according to the present invention.
FIG. 3 is a diagram showing a screen for setting advertisement contents and a password of a program according to the present invention.
FIG. 4 is a diagram showing transition of a screen displaying content and advertisement content according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating a screen of a screen saver according to an embodiment of the present invention.
FIG. 6 is a diagram showing an arrangement of questions on a screen of a screen saver according to an embodiment of the present invention.
FIG. 7 is a diagram illustrating a screen of a screen saver according to an embodiment of the present invention.
[Explanation of symbols]
1 computer (electronic device)
2 output device 3 storage device 4 programs 51, 61, 72 advertising content 71 highlighted information unit

Claims (17)

A program for operating a computer including at least an output device and a storage device as processing means,
Advertising content storage means,
Password storage means,
A password validity detecting means;
An advertising content conditional output unit that outputs the advertising content when the password is valid. The advertisement content conditional output means determines that the password is valid when the advertisement content stored in the advertisement content storage means and the password stored in the password storage means have a predetermined relationship. program. 3. The program according to claim 1, wherein the program includes means for outputting information other than the advertising content, which is a unique information and / or a received stream, and the advertising content in a temporally and / or spatially close manner. 4. program. The program according to any one of claims 1 to 3, wherein the program is a screen saver that also displays information other than the advertisement content. The program according to any one of claims 1 to 4, wherein the information other than the advertisement content and / or the advertisement content are presented by means for outputting a question and means for outputting an answer. 6. The method according to claim 5, wherein the means for outputting the question outputs continuous or discrete information which is minimum or close to minimum which can uniquely determine or specify the answer itself or an information unit including the answer. The program described. Means for identifying and / or classifying information other than the advertisement content and / or advertisement content for each unit of the information, and determining the date and / or time and / or time zone for outputting the information unit according to the identification and / or classification result The program according to any one of claims 1 to 6, further comprising: Means for identifying and / or classifying information other than the advertisement content and / or advertisement content for each unit of information, and means for determining an output position for outputting the information unit according to the identification and / or classification result; The program according to any one of claims 1 to 7, further comprising: means for sequentially or simultaneously outputting a plurality of information units to the predetermined output position. The information other than the advertisement content is an expression of a law, a judicial precedent, a theory about a law, and means for determining an output position and / or an output time according to a jurisdiction, an article number, and / or theoretical or statistical relevance. The program according to claim 7, further comprising: The information according to claim 7 or 8, wherein the information other than the advertisement content is knowledge about words, and has means for determining an output position and / or an output time according to the relevance of reading, spelling, and / or meaning. program. 11. The apparatus according to claim 1, further comprising: means for storing a relationship between information units of information other than advertisement contents, and means for displaying a plurality of information units on a screen in a substantially tree structure format based on the relationship. The program according to one paragraph. The program according to claim 11, further comprising means for sequentially highlighting information units included in the tree in accordance with the tree structure. 13. The program according to claim 11, further comprising means for automatically reducing and / or expanding the tree and sequentially displaying the tree. The program according to any one of claims 10 to 13, further comprising means for locating each information unit of the advertisement content at each predetermined position in the tree structure. A computer program for operating a computer as a question output means and an answer output means, wherein the means for outputting a question is capable of uniquely determining the answer itself or uniquely identifying a known information unit including the answer. A program that outputs continuous or discrete, automatically calculated information that is close to a minimum. A computer-readable storage medium storing the program according to claim 1. An electronic device that executes the program according to any one of claims 1 to 16.

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