JP2015022550A - Terminal device and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide advertisement content information of interest for a user to the user which is related to the content which the user is browsing.SOLUTION: A terminal device (100) includes: information acquisition means (31) for collecting a plurality of pieces of content information from a network so as to be stored in storage means (40); selection means (34) for selecting a plurality of pieces of display content information to be a display object from among the plurality of pieces of content information accumulated in the storage means (40) on the basis of an operation content to the terminal device (100); advertisement content information acquisition means (37) for acquiring advertisement content information related to one display content information among the plurality of pieces of display content information from at least one of the network and the storage means (40); and display control means (35) for displaying the advertisement content information in the vicinity of one display content information in display means (20).

Description

  The present disclosure relates to a terminal device such as a PC (Personal Computer) used by a user.

  As a method for providing advertisement content information to a user, Google adsense or an interest matching method is used.

  Google Adsense is a method of automatically analyzing text in a web page being browsed by a user and providing advertisement content information highly relevant to the content of the text to the user.

  Interest matching is a method of providing the user with the most relevant advertising content information by comprehensively judging the contents of the Web page viewed in the past, the immediately preceding search keyword, and the like.

  However, in the Google Adsense method, only the contents of the page that the user is currently browsing are analyzed, and it is not analyzed whether the user is interested in the contents of the page. As a result, even if advertisement content information highly relevant to the content of the page is provided to the user, the user may not be interested in the advertisement content information.

  Moreover, since interest matching provides a user with advertising content information highly relevant to the content of the user's browsing history, it can provide advertising content information that is of interest to the user. However, there may be cases where the user is provided with advertisement content information that is completely different from what the user is currently browsing.

  For this reason, it is considered necessary to improve the browsing probability of the user's advertising content information by providing the user with advertising content information that is of interest to the user in relation to the content being browsed by the user.

  As a technical document filed prior to the present invention, Patent Document 1 (Japanese Patent Laid-Open No. 2007-172174) is useful to the user without transmitting operation history information of the terminal device to the server side. As a result, a technique for displaying an effective advertisement on a terminal device is disclosed.

  In Patent Literature 1, an advertisement group is received from an advertisement information providing device at a user terminal, and the advertisement group is stored in a local advertisement group DB. Further, local operation history information, which is a history of the user operating the user terminal, is stored in the local operation history DB. Based on the advertisement group stored in the local advertisement group DB and the local operation history information stored in the local operation history DB, an advertisement to be displayed on the display unit is selected and output to the display unit.

  Patent Document 2 (Japanese Patent Laid-Open No. 2010-73172) discloses a technique related to a content output device that improves a desired number of clicks.

  In Patent Literature 2, for each user who browses content including an advertisement, the number of clicks, which is the number of times the advertisement placed at the display position where the advertisement is displayed on the content, is clicked. Then, the total number of clicks is stored in the user click characteristic storage unit in association with the user and the display position. And when the browsing request of the content is received from the user, based on the click number memorize | stored in the user click characteristic memory | storage part, the content which adjusted the display position of the advertisement for every user is output.

JP 2007-172174 A JP 2010-73172 A

  In Patent Literature 1, an advertisement to be displayed on the display unit is selected and output to the display unit based on local operation history information on the user operating the user terminal. However, Patent Document 1 does not take into account the display of advertisements related to the content being browsed by the user.

  Moreover, in patent document 2, the content which adjusted the display position of the advertisement for every user is output, and the desired number of clicks is improved. However, similarly to Patent Document 1, Patent Document 2 does not take into account the display of advertisements related to the content being browsed by the user.

  The objective of this indication is related with the content which the user is browsing, and is providing the terminal device which can provide a user with the advertising content information interested in a user.

A terminal device according to an aspect of the present disclosure is provided.
A terminal device for displaying content information on a display means,
Information acquisition means for collecting a plurality of pieces of content information from a network and storing them in a storage means;
Selection means for selecting a plurality of display content information to be displayed from among a plurality of pieces of content information stored in the storage means, based on the operation content to the terminal device;
Advertising content information acquisition means for acquiring advertising content information related to the content of one display content information among the plurality of display content information from at least one of the network and the storage means;
Display control means for displaying the advertisement content information in the vicinity of the one display content information in the display means;
It is characterized by having.

  According to one aspect of the present disclosure, advertisement content information that is related to the content that the user is browsing and is interested in the user can be provided to the user.

It is a block diagram which shows the structural example of the terminal device 100 of this embodiment. It is a flowchart which shows the operation example by the terminal device 100 of this embodiment. It is a figure which shows the example of a transition of the display screen by the terminal device. 6 is a diagram illustrating a specific example of an application selection screen 501. FIG. It is a figure which shows the specific example of the list display screen 502 of a time order. It is a figure which shows the specific example of the list display screen 503 of a category order. It is a figure which shows the specific example of the detail display screen 506. FIG. It is a figure which shows the specific example of the interest setting screen 507. FIG. It is a figure which shows the example of the display screen which has arrange | positioned the list image F of the advertisement content information beside the list image E of the content information related to the content of the advertisement content information. It is a figure which shows the example of the display screen which has arrange | positioned the list image F-1 to F-3 of several advertising content information relevant to the content of the content information beside the image E for content information.

(Overview of Embodiment of Terminal Device 100 According to One Aspect of Present Disclosure)
First, an overview of an embodiment of a terminal device 100 according to an aspect of the present disclosure will be described with reference to FIG. FIG. 1 is a diagram illustrating a configuration example of a terminal device 100 according to an aspect of the present disclosure.

  The terminal device 100 according to an aspect of the present disclosure is a terminal device 100 that displays content information on the display unit 20. The operation display unit 20 functions as the display means 20.

  The terminal device 100 according to an aspect of the present disclosure includes an information acquisition unit 31, a selection unit 34, an advertisement content information acquisition unit 37, and a display control unit 35. The information acquisition unit 31 functions as the information acquisition unit 31. The selection unit 34 functions as the selection unit 34. The advertisement content information acquisition unit 37 functions as the content information acquisition unit 37. The display control unit 35 functions as the display control unit 35.

  The information acquisition unit 31 collects a plurality of pieces of content information from the network and stores them in the storage unit 40. The storage unit 40 functions as the storage unit 40.

  The selection unit 34 selects a plurality of display content information to be displayed from among a plurality of content information accumulated in the storage unit 40 based on the operation details on the terminal device 100.

  The advertisement content information acquisition unit 37 acquires advertisement content information related to the content of one display content information among the plurality of display content information selected by the selection unit 34 from at least one of the network and the storage unit 40.

  The display control unit 35 displays the advertising content information acquired by the advertising content information acquisition unit 37 in the vicinity of the one display content information on the display unit 20. For example, as shown in FIG. 9, advertisement content information F related to the content of the one display content information E is displayed in the vicinity of the one display content information E.

  The terminal device 100 according to an aspect of the present disclosure displays advertisement content information related to the content of one display content information among a plurality of display content information to be displayed based on the operation content on the terminal device 100, as a display unit 20 is displayed in the vicinity of one display content information. Since the display content information is content information selected based on the operation details on the terminal device 100, the advertisement content information related to the content of one display content information among the display content information is also an advertisement that is of interest to the user. Content information. In addition, since the advertisement content information is displayed in the vicinity of the one display content information, the relevance of both the advertisement content information and the one display content information can be visually recognized, thereby improving the browsing probability of the advertisement content information. Can do. As a result, the terminal device 100 according to one aspect of the present disclosure can provide the user with advertisement content information that is related to the content information that the user is browsing and that is interested in the user.

  In addition, the terminal device 100 according to an aspect of the present disclosure includes an interest analysis unit 33 that analyzes the interest information of the user of the terminal device 100 based on the operation content of the terminal device 100. The interest analysis unit 33 functions as the interest analysis unit 33.

  The display control unit 35 according to an aspect of the present disclosure selects advertisement content information to be displayed based on the interest information analyzed by the interest analysis unit 33. Thereby, the advertising content information to be displayed can be selected based on the interest information from the advertising content information related to the content of the one display content information.

  For example, as advertising content information related to the content information of a certain baseball team, advertising content information of an apparel company that is the team name of the baseball team and advertising content information of a watching ticket of the team Assume that there is advertisement content information. Further, in the user's interest information, as the advertising content information belonging to the baseball category in which the user is interested, the advertising content information of the team's watching ticket and the advertising content information of the baseball game software are the two advertising content information Suppose there was. In this case, the display control means 35 is based on the user's interest information, and the advertising content information to be displayed from the two advertising content information of the advertising content information of the apparel company and the advertising content information of the watching ticket. The advertisement content information of the watching ticket can be selected. As a result, the advertising content information that is more interesting to the user can be displayed on the display means. Hereinafter, embodiments of the terminal device 100 according to an aspect of the present disclosure will be described in detail with reference to the accompanying drawings.

<Configuration Example of Terminal Device 100>
First, a configuration example of the terminal device 100 according to the present embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating a configuration example of a terminal device 100 according to the present embodiment.

  Various devices such as a PC and a smartphone can be applied to the terminal device 100 of the present embodiment.

  As illustrated in FIG. 1, the terminal device 100 according to the present embodiment includes a communication unit 10, an operation display unit 20, a control unit 30, and a storage unit 40.

  The communication unit 10 is connected to various Web servers and the like via a network such as the Internet by wire or wireless. Also, a TV receiving antenna and a TV tuner are provided, and a TV program guide and TV program broadcast are received.

  The operation display unit 20 is, for example, a touch panel display, and displays various information on the screen and receives operation inputs from the user.

  The control unit 30 controls the terminal device 100. The control unit 30 includes an information acquisition unit 31, a category determination unit 32, an interest analysis unit 33, a selection unit 34, a display control unit 35, a keyword extraction unit 36, and a content information acquisition unit 37. Composed.

  The information acquisition unit 31 is connected to various types of Web servers 200 via the network by the communication unit 10 and acquires predetermined types of distribution information according to settings. The predetermined type of distribution information acquired by the information acquisition unit 31 is information stored for distribution in various Web servers 200 such as various feeds, and the content information that can be reproduced by the terminal device 100 is described. It is shown.

  The feed to be acquired may include various information that can be interpreted by an aggregator, such as XML (Extensible Markup Language), Atom, RDF (Resource Description Framework), and the like, for example, an RSS (RDF site summary) feed. Further, the OS (Operating System) does not necessarily have to be recognized as a file format, and may include, for example, binary format data.

  Further, when various SNSs (Social Networking Services) are set as content information to be reproduced, the control unit 30 can be realized by using, for example, an API (Application Programming Interface). In this case, the information acquisition unit 31 acquires various update information such as activities and posted articles about a preset person from the API.

  In addition, when the communication unit 10 includes a TV reception antenna and a TV tuner, the information acquisition unit 31 receives a TV program guide. As a result, the information acquisition unit 31 acquires various types of information about the TV program that can be viewed as predetermined types of distribution information indicating the content information that can be reproduced.

  In addition, when the content information to be reproduced is advertisement content information that does not have a specific summarized type of distribution information, such as a local web flyer, the information acquisition unit 31 performs the advertisement content information to be reproduced. It is acquired from the Web server 200 or the like. Note that the advertisement content information is not limited to information for which a predetermined type of distribution information does not exist, but may have a predetermined type of distribution information.

  As described above, the content information that can be reproduced by the terminal device 100 according to the present embodiment may include any type of content information that can be reproduced, depending on the configuration of the terminal device 100.

  Thereby, the information acquisition part 31 of this embodiment can collect several content information including advertisement content information from a network, and can accumulate | store in the memory | storage part 40. FIG.

  The category discriminating unit 32 discriminates to which of the predetermined category units the content information acquired by the information acquiring unit 31 is classified.

  The category unit is a classification unit for classifying various content information that can be reproduced, according to the content, and may include, for example, soccer, baseball, music, entertainment, and the like. Note that the content information is not classified into one category and may extend over a plurality of categories. For example, when the content information is content related to soccer news, the content information spans two categories of soccer and news.

  A category unit table 41 showing a list of predetermined category units is stored in the storage unit 40. The list of category units included in the category unit table 41 may be configured as an initial setting or may be configured to be registered by user settings.

  The category discriminating unit 32 discriminates a category unit including content information to be reproduced based on, for example, feed distribution information by the information acquiring unit 31. Further, the category determination unit 32 may determine by analyzing the content of the predetermined type of distribution information acquired by the information acquisition unit 31. In this case, for example, various determination methods can be used such as determination based on whether or not a predetermined keyword is included in the text data included in the acquired predetermined type of distribution information.

  In addition, when the information source to be acquired for acquiring content information is registered in the category unit table 41 for each category, the content information acquired from the information source may be determined as content information to be classified into the category. Is possible. For example, when information sources A, B, and C are registered in the soccer category, it is determined that the content information acquired from the information sources A, B, and C is classified into the soccer category. Note that the content information per day collected for each category is preferably uniform. This is because the analysis accuracy of the user's interest information decreases if the daily content information collected for each category is different. This is because a category with a large collection of content information per day has a relatively large number of display times displayed on the operation display unit 20, and the user can easily perform an operation on the category. Note that the advertisement content information can also be handled as one information source. For example, in the case of advertising content information of soccer tours or soccer game software, it belongs to the soccer category.

  The interest analysis unit 33 analyzes the interest information of the user of the terminal device 100 in accordance with the operation details for the content information to be reproduced. In the analysis of the interest information by the interest analysis unit 33, when an operation predetermined as an operation related to reproduction and recording of content information is performed, a point predetermined according to the operation content is determined as an operation target. Is added to the content information.

  For example, when a content information reproduction operation is performed by a Web browser or the like, one point is given to the content information to be reproduced. Further, when a storage operation in the storage unit 40 is performed, 3 points are given to the content information to be stored. In addition, when a posted content is posted with a “like” button or the like on the reproduced content, 5 points are given to the content information. Further, when a deletion operation is performed on content, -15 points are given to content information targeted for deletion.

  Further, when the content to be reproduced is a website, a predetermined point may be given with the staying time being the time during which the website is continuously displayed. By giving points in this way, weighting is performed for each content according to the operation details.

  And the interest analysis part 33 calculates the accumulation point which added the point for every category unit in which the content information to which the point was provided is included. In this way, the interest analysis unit 33 compares the accumulated points for each category unit to determine the order in which the user is interested in each category unit.

  The selection unit 34 selects content information to be displayed on the list screen displayed on the operation display unit 20. Various display formats of the list screen may be determined according to the setting. The selection unit 34 selects a predetermined number of pieces of content information to be displayed on the list screen according to the set display format, using the interest information analyzed by the interest analysis unit 33 and the like.

  In addition to the display contents displayed on the operation display unit 20 at a time, the display target in the present embodiment includes a portion displayed by scrolling the screen as a target to be displayed up to a predetermined display area. As good as

  The display control unit 35 generates a list image for displaying a list of content information that matches the user's interest as a list screen. The list image is generated corresponding to each piece of content information to be displayed, and is composed of text data and images. In this way, the list image not only provides a beautiful appearance, but also functions as a link source for displaying a linked website by a web browser.

  Further, the display control unit 35 uses the predetermined type of distribution information acquired by the information acquisition unit 31 to generate a list image corresponding to the content information to be displayed.

  In addition, in order to generate a list image, the display control unit 35 uses the predetermined type of information as additional information when there is other information of a predetermined type that needs to be additionally acquired, such as detailed information and image information. get. The additional information may be determined in advance according to the type of content information to be displayed, such as obtaining representative image data from the target Web server 200 for the category unit of “soccer”. In addition, as long as the list image can be generated with the predetermined type of distribution information acquired by the information acquisition unit 31, the list image may be generated without additional information.

  In this way, the display control unit 35 uses the predetermined type of distribution information acquired by the information acquisition unit 31, for example, to determine a predetermined layout of image data and summary text data included in the RSS feed. A list image corresponding to each piece of content information selected as a display target is generated by a method such as the above.

  Further, the display control unit 35 arranges the generated list image in a predetermined screen format according to a preset display format of the list screen, and generates a list display screen to be displayed on the operation display unit 20. . The list images are arranged in order from the category unit having the highest accumulated points based on the interest information analyzed by the interest analysis unit 33, and a predetermined screen format of the list display screen is set according to a preset display format of the list screen. Placed inside. As a result, the list display screen includes the content information of the category in which the user is interested. In the present embodiment, the list display screen includes not only the content information of the category in which the user is interested but also the advertising content information.

  The display screen in the present embodiment may include a portion displayed by scrolling the screen in addition to the display content displayed at a time on the operation display unit 20 as a display screen up to a predetermined display area. .

  The keyword extraction unit 36 extracts text data from the content information selected as a display target by the selection unit 34, and extracts a predetermined type of noun or the like as a search keyword from the text data by a predetermined algorithm.

  The content information acquisition unit 37 searches a network such as a website or a TV program guide, or the storage unit 40 based on the keyword extracted by the keyword extraction unit 36 and the relevance input by the operation display unit 20. The content information related to the keyword content is acquired. Accordingly, the content information acquisition unit 37 can acquire content information related to the content information selected as a display target by the selection unit 34. The display control unit 35 of the present embodiment displays content information related to the content information selected as a display target on the operation display unit 20. Since the content information to be displayed by the selection unit 34 is content information selected based on the user's interest information, the content information related to the content of the keyword of the content information is content information of interest to the user. . As a result, the terminal device 100 of the present embodiment can provide the user with content information that is related to the content information that the user is browsing and that is interested in the user.

  The content information acquisition unit 37 is based on the keywords extracted by the keyword extraction unit 36 from the content information selected as the display target by the selection unit 34 using the same technology as the Google adsense described in the background art above. It is also possible to acquire content information related to the content information selected as a display target.

<Example of Processing Operation of Terminal Device 100>
Next, an operation example by the terminal device 100 of the present embodiment will be described using the screen transition examples of FIGS. FIG. 2 shows a processing operation example of the terminal device 100 of the present embodiment. 3 to 9 show examples of display screen transitions by the terminal device 100.

  In the terminal device 100 according to the present embodiment, the interest analysis unit 33 analyzes the interest information as described above according to the operation performed on the display screen displayed on the operation display unit 20 by the user. FIG. 3 shows a transition example of the display screen for the user to perform various operations on the terminal device 100 according to this embodiment.

  On the operation display unit 20 of the terminal device 100, an application selection screen 501 configured by the OS is displayed. On the application selection screen 501, for example, as shown in FIG. 4, an icon group 601 indicating applications that can be started is displayed. The icon group 601 includes application icons for realizing the list display screen of the present embodiment. In FIG. 4, it is shown as an icon including the logo mark 602 of this application.

  When an application icon that realizes the function of the present embodiment is clicked on the application selection screen 501, content information configured in time order or category order as shown in FIG. A list display screen is displayed.

  In the time-order list display screen 502, for example, as shown in FIG. 5, “display in time order” is displayed as the display mode setting 700, and a predetermined number of display units 701 indicating the elapsed time range from the update are displayed. A list image group 702 is displayed. In the example of FIG. 5, as the display unit 701, “5 minutes before” indicating a range within 5 minutes from the update, “30 minutes before” indicating a range longer than 5 minutes and within 30 minutes from the update are displayed. Arranged in order of elapsed time. A predetermined number of list images are arranged as a list image group 702 for each display unit 701 that is an elapsed time range, and a time-order list display screen 502 is configured. In FIG. 5, eight list images are arranged as a list image group 702 in two rows. Note that the number of list images in the display unit 701 is not a fixed number, but may be an arbitrary number. For example, it is possible to increase the number of list images as the time zone advances to “5 minutes ago” and “30 minutes ago”. When the created list image is less than the number of list images in the display unit 701, a plurality of display units 701 can be used as one display unit 701. For example, the display units 701 a and 701 b of “5 minutes ago” and “30 minutes ago” shown in FIG. 5 can be integrated into one display unit 701.

  Note that the display order of a predetermined number of list images arranged as the list image group 702 on the list display screen 502 in time order is displayed in the order of content information in which the user is highly interested. Thereby, content information with high user interest can be displayed for each display unit 701 indicating the elapsed time range from the update. However, the display order of the list images is not particularly limited, and the list images can be displayed in an arbitrary display order.

  On the list display screen 503 in the category order, for example, as shown in FIG. 6, “display in category order” is displayed as the display mode setting 700, and a predetermined number of display units 701 indicating the display categories to be displayed are displayed. A list image group 702 is displayed. In the example of FIG. 6, “soccer” and “music” are arranged as display units 701 in the order of the display categories that are of interest to the user. In addition, a predetermined number of list images are arranged as a list image group 702 for each display category that is a display unit 701, and a category order list display screen 503 is configured. In FIG. 6, eight list images are arranged as a list image group 702 in two columns. Note that the number of list images in the display unit 701 is not a fixed number, but may be an arbitrary number. The display category used as the display unit 701 may be the same as the category unit determined by the category determination unit 32 or may be a group of a plurality of category units. For example, the display category of “domestic news” may be configured as a collection of predetermined category units such as “soccer news” and “political news”.

  Note that the display order of a predetermined number of list images arranged as the list image group 702 on the list display screen 503 in the category order is displayed in the order of the content information whose elapsed time from the update is early. Accordingly, it is possible to display content information whose elapsed time from the update is early for each display unit 701 indicating a display category to be displayed. However, the display order of the list images is not particularly limited, and the list images can be displayed in an arbitrary display order.

  In addition, when a display unit 701 indicating an elapsed time range from the update is clicked on the time-order list display screen 502, as shown in FIG. 3, the content information updated to the elapsed time range of the display unit 701 is handled. An in-time list display screen 504 in which the list images are arranged is displayed.

  In addition, when a display unit 701 indicating a display category is clicked on the list display screen 503 in the category order, list images corresponding to the content information classified into the display category of the display unit 701 are arranged as shown in FIG. The displayed in-category list display screen 505 is displayed.

  In addition, any list of the list image group 702 displayed on each of the time order list display screen 502, the category order list display screen 503, the in-time list display screen 504, and the in-category list display screen 505 as described above. When the user image is clicked, as shown in FIG. 3, a detailed display screen 506 of content information corresponding to the clicked list image is displayed.

  In the detail display screen 506, when the content information corresponding to the clicked list image is, for example, a news article, as shown in FIG. 7, the article title 800, the representative image 801, and other image groups 802 are displayed. The article text 803 is displayed at the center of the screen. In the example of FIG. 7, when any image displayed as the other image group 802 is clicked, the image is displayed large as the representative image 801.

  In the example of FIG. 7, a save button 811, a transmission button group 812, and recommendation buttons 813 to 816 are displayed at the bottom of the screen.

  The save button 811 is an operation input unit for performing an operation input for storing the content information displayed in the representative image 801 in the storage unit 40 of the terminal device 100.

  The send button group 812 is an operation input unit for performing an operation input for making a call from the user to the content information displayed on the representative image 801 such as “Like”, “Comment”, and “tweet”. .

  The recommendation buttons 813 to 816 are operation input units for performing an operation input for displaying a list of prepared content information with respect to the content information displayed on the representative image 801. For this reason, the recommendation buttons 813 to 816 function as a selection input unit for the user to select and input one relevance to be operated and input from among a plurality of prepared relevances.

  In the present embodiment, as an example of a recommendation button, browsing icons of a button 813 to be visited, a button 814 to be viewed, a button 815 to be known, and a button 816 to be purchased are prepared. When one of the four browsing icons indicating the relevance is clicked, a related information display screen 508 showing a list of content information having the clicked relevance is displayed.

  A desired button 813 displays a related information display screen 508 showing a list of content information having relevance as information indicating a location with respect to the content information displayed in the representative image 801.

  The button 814 to be displayed displays a related information display screen 508 showing a list of content information having relevance as reproducible moving image information with respect to the content information displayed in the representative image 801.

  The want to know button 815 displays a related information display screen 508 showing a list of content information having relevance as information indicating the meaning of a predetermined type of noun for the content information displayed in the representative image 801.

  The purchase button 816 displays a related information display screen 508 showing a list of content information having relevance as a Web site for selling products with respect to the content information displayed in the representative image 801.

  The detail display screen 506 reproduces the content information by an application or plug-in that is determined in advance to reproduce the type of content information according to the type of content information corresponding to the clicked list image. . Then, a predetermined operation input unit is displayed according to the type of content information.

  For example, when the type of content information is a TV program, the TV program can be viewed on the detailed display screen 506 and an operation input unit for performing various operations such as a TV program recording operation and timer recording setting is displayed. .

  Also, for example, when the type of content information is various SNS, in this detailed display screen 506, posts posted on the SNS about the selected person are displayed in order of new posting time, comments to each posted article, An operation input unit for performing various operations such as recording an image in the apparatus is displayed.

  Detailed information constituting the detailed display screen 506 is displayed on the operation display unit 20 as a time-order list display screen 502, a category-order list display screen 503, an in-time list display screen 504, and an in-category list display screen 505. In the background, it is pre-loaded in the background. When one of the list images in the list image group 702 displayed on one of the display screens displayed on the operation display unit 20 is clicked, the content information corresponding to the clicked list image is displayed. A detailed display screen 506 is displayed. Thereby, the screen switching from the information list display to the detailed information display screen can be accelerated.

  In addition, the setting screen is activated from any one of the time order list display screen 502, the category order list display screen 503, the in-time list display screen 504, the in-category list display screen 505, and the detail display screen 506 as described above. As a result, an interest setting screen 507 is displayed as shown in FIG.

  In the interest setting screen 507, for example, as shown in FIG. 8, a display category group 902 is displayed in association with each large classification 901 in which category units are largely grouped. In the display category group 902, display categories classified into the major classification 901 are displayed together. In addition, the display categories are displayed in different colors in the order in which the interests are greater according to the interest information analyzed by the interest analysis unit 33. FIG. 8 shows an example in which the display is divided into stages from “I often see” to “I don't look so much” with 10 different colors.

  With such an interest setting screen 507, the user can confirm how the interest information analyzed by the interest analysis unit 33 is for each display category. Further, by using a setting button (not shown) or the like, settings may be made so that only content information classified into a specific display category is not displayed on the list image group 702 on each list display screen described above.

  When the user performs a predetermined operation input related to the reproduction and recording of various content information by the screen transition as described above, the interest analysis unit 33 gives points to the content information that is the operation target, and each category unit. To analyze the interest information. FIG. 2 shows an operation for generating a list display screen based on the analysis of the interest information.

  Based on the accumulated points for each category unit analyzed by the interest analysis unit 33, the selection unit 34 sets the display order as the category units having the greatest interest for the user in order from the category unit having the largest accumulated points (step S1). .

  It should be noted that when the power is turned on for the first time, points are not added according to user operations, and therefore there are no accumulated points. Therefore, each category unit is based on a point predetermined as a default for each category unit. Set the display order of. The point and display order for each category determined as default may be arbitrary depending on the setting or the like.

  Whether the initial list display screen that is displayed when the application icon that realizes the function of the present embodiment is clicked on the above-described application selection screen 501 is set as the time-order list display screen 502. Alternatively, the selection unit 34 checks whether the list display screen 503 is displayed in the category order.

  When the initial list display screen is set as the time-ordered list display screen 502, the selection unit 34, for each elapsed time range from the update that becomes the display unit 701 described above, in order from the category unit with the largest accumulated points, The content information included in the category unit is extracted up to a predetermined number so that the content information included in the category unit is displayed (step S2).

  For each display unit 701, the number of list images included in the list image group 702 as a display target is determined in advance by the display format. Therefore, the selection unit 34 extracts the content information to be displayed for each display unit 701 by the number of the list images as the extraction in step S2. In this case, the selection unit 34 sets content information included in the category unit as a display target in the order from the category unit with the largest accumulated points, for those whose elapsed time range from the update is within the predetermined range. The content information is extracted up to a predetermined number.

  Further, when the initial screen is set as the list display screen 503 in the category order, the selection unit 34 categorizes the upper predetermined number of display categories in order from the display category having the largest accumulated point, and is classified into the display category. The content information is extracted up to a predetermined number so that the content information included in is displayed (step S3).

  For each display unit 701, the number of list images included in the list image group 702 as a display target is determined in advance by the display format. Therefore, the selection unit 34 extracts content information to be displayed for each display unit 701 by the number of the list images as the extraction in step S3. In this case, the selection unit 34 displays the content information included in the category unit in order from the category included in the category unit having the largest accumulated point, with respect to the display category having the highest accumulated point size. Content information is extracted up to a predetermined number.

  When the content information to be displayed is extracted by the selection unit 34 in this way, the display control unit 35 generates a list image corresponding to the extracted content information to be displayed. It is assumed that information necessary for generating the list image is determined in advance according to content information such as a representative image and a summary sentence within a predetermined length range.

  For this reason, the display control unit 35, for each piece of extracted content information to be displayed, information necessary for generating a list image with a predetermined type of distribution information acquired by the information acquisition unit 31 for the content information Make sure that is sufficient or sufficient. If it is insufficient, the display control unit 35 acquires the lacking detailed information such as representative image data as additional information from the Web server of the distribution source, for example (step S4).

  When information necessary for generating a list image is obtained for each content information to be displayed, the display control unit 35 generates a list image for each content information using the information (step S5).

  Next, the display control unit 35 arranges the list image generated in step S5 at a predetermined position on the list display screen in a preset display format, and generates a list display screen (step S6).

  In this embodiment, when the list image generated in step S5 is arranged at a predetermined position on the list display screen in a preset display format, if there is a list image of advertisement content information, the advertisement content information The list image of the advertisement content information is arranged beside the list image of the content information related to the contents of the content.

  For example, if there is a list image of advertisement content information in the list image generated in step S5, the display control unit 35 uses the category unit of the advertisement content information and the other list generated in step S5. The category unit of the image content information is compared, and the category unit content information similar to the category unit of the advertisement content information is specified. For example, it is assumed that the list image generated in step S5 includes a list image of advertising content information of a soccer app and a list image of content information of soccer news. Further, it is assumed that the advertisement content information of the soccer app belongs to the category unit of “soccer advertisement”, and the content information of the soccer news belongs to the category unit of “soccer” and “news”. In this case, since both pieces of content information are content information related to “soccer”, the similarity between both pieces of content information is increased. In this case, as shown in FIG. 9, the display control unit 35 arranges “a list image of advertising content information of soccer app” F next to “a list image of content information of soccer news” E. Generate a list display screen. As described above, it is possible to compare the similarity between the category units of the content information, and to set the content information having the highest similarity with the advertising content information as the content information related to the advertising content information. Note that the similarity between both category units is set in advance.

  When the category units of the content information are the same, it is also possible to compare keywords included in the content information instead of comparing the content information category units. For example, the keywords included in the advertising content information are compared with the keywords included in the other content information, and the content information with the highest number of keywords appearing in both content information is related to the content of the advertising content information. It is also possible to specify as content information to be performed. It is also possible to use the keyword appearance rate instead of the keyword appearance number. The appearance rate can be calculated by the ratio of the number of keywords appearing in both pieces of content information to the number of keywords included in the content information. By using the appearance rate, for example, even if the number of keywords appearing in both pieces of content information is large, the appearance rate may be low when the number of keywords included in the content information is large. Even if the number of keywords appearing in both pieces of content information is small, the appearance rate may be high if the number of keywords included in the content information is small.

  As a result, if the list image generated in step S5 includes a list image of the advertisement content information, the display control unit 35 displays a list of content information related to the content of the advertisement content information. In addition, a list image of the advertisement content information can be arranged. As a result, since the relevance between both the content information list image and the advertisement content information list image can be visually confirmed, the browsing probability of the advertisement content information list image can be improved.

  Next, the interest analysis unit 33 performs reproduction request, deletion request, no operation (operation only on other content), storage, and information on other services for each content of the list image displayed on the operation display unit 20. Predetermined operations such as transmission and search are monitored (step S7).

  When there is an operation, the interest analysis unit 33 gives points to the content information that is the operation target as described above. Then, the interest analysis unit 33 adds the given points for each category unit as described above, thereby analyzing the interest information for each category unit (step S8).

  Further, after the series of operations in steps S1 to S8 described above, the interest analysis unit 33 continues to monitor predetermined operation inputs related to reproduction and recording of various content information in step S7. Then, every time a predetermined operation input is performed, the interest analysis unit 33 updates the accumulated points in each category unit according to the operation content.

  By doing in this way, the content information selected as a display object in the selection part 34 next time changes, and as a result, the list image which comprises a list display screen changes. For this reason, if the user continues to perform various operations such as playback and recording on the list display screen, the list images that make up the list display screen will more reflect the interest of the user. .

  In FIG. 9, when the list image generated in step S <b> 5 includes a list image of advertisement content information, the display control unit 35 uses the list of content information related to the content of the advertisement content information. A list image of the advertisement content information is arranged beside the image.

  However, even if there is no advertisement content information list image in the list image generated in step S5, the advertisement content information list image related to the content information content of the list image generated in step S5 is displayed. It is also possible to display. The list image generated in step S <b> 5 is content information to be displayed selected by the selection unit 34. The keyword extraction unit 36 extracts text data from the content information selected as a display target by the selection unit 34, and extracts a predetermined type of noun or the like as a search keyword from the text data by a predetermined algorithm. Based on the keyword content extracted by the keyword extraction unit 36, the content information acquisition unit 37 searches a network such as a website or a TV program guide, or a storage unit 40, and retrieves advertisement content information related to the keyword content. get. Thereby, the content information acquisition unit 37 can acquire advertisement content information related to the content information selected as a display target by the selection unit 34. The display control unit 35 displays the advertisement content information list image acquired by the content information acquisition unit 37 on the operation display unit 20 together with the content information list image generated in step S5. As a result, a list image of advertisement content information related to the content information selected based on the user's interest information can be displayed on the operation display unit 20. Since the content information of the list image generated in step S5 is content information selected based on the user's interest information, the advertising content information related to the keyword content of the content information is the advertising content that is of interest to the user. Information. As a result, the terminal device 100 of this embodiment can provide the user with advertisement content information that is related to the content information that the user is browsing and that is interested in the user. Also in this case, as in FIG. 9, it is preferable to arrange a list image of advertisement content information related to the content information content beside the list image of content information. The content information acquisition unit 37 can also acquire a plurality of pieces of advertisement content information related to the content information selected as a display target by the selection unit 34. In this case, instead of displaying one advertisement content information list image as shown in FIG. 9, it is also possible to display a plurality of advertisement content information list images as shown in FIG. . FIG. 10 illustrates an example in which three advertisement content information list images F-1 to F-3 related to the content information are displayed beside the content information list image E.

  In the above example, the keyword extraction unit 36 extracts text data from the content information to be displayed, and extracts keywords from the text data. However, the keyword can also be extracted from distribution information used when acquiring content information, for example. For example, it is possible to extract a keyword from a character string included in the RSS feed.

  In the above example, the content information acquisition unit 37 searches a network such as a website or a TV program table, or the storage unit 40 based on the keyword content extracted by the keyword extraction unit 36, and uses the keyword content as the keyword content. Get related advertising content information. The display control unit 35 displays the advertising content information acquired by the content information acquisition unit 37 on the operation display unit 20. In this case, the display control unit 35 compares the keyword included in the content information to be displayed selected by the selection unit 34 with the keyword included in the advertising content information acquired by the content information acquisition unit 37, and displays it. It is also possible to select advertisement content information in which the appearance rate of the same keyword as the keyword included in the target content information is a predetermined value or more as display target advertisement content information to be displayed on the operation display unit 20. Thereby, the advertisement content information related to the content of the content information to be displayed can be displayed on the operation display unit 20. For example, it is assumed that keywords included in content information to be displayed are A, B, and C. Further, it is assumed that the keyword A included in the advertisement content information α acquired by the content information acquisition unit 37 appears once. Further, it is assumed that the keyword A included in the advertisement content information β appears once and B appears once. Further, it is assumed that the keyword A included in the advertisement content information γ appears once, B appears once, and C appears once. The predetermined value is 80%. In this case, in the advertisement content information α, the appearance rate of the same keyword as the keywords A, B, and C included in the content information to be displayed is 1/3. In addition, in the advertisement content information β, the appearance rate of the same keyword as the keywords A, B, and C included in the content information to be displayed is 2/3. In addition, the advertisement content information γ has an appearance rate of 3/3 of the same keyword as the keywords A, B, and C included in the content information to be displayed. Therefore, the display control unit 35 displays advertisement content information γ having an appearance rate of 80% or more of the same keyword as the keyword included in the content information to be displayed as display target advertisement content information to be displayed on the operation display unit 20. select. Thereby, since the advertising content information more related to the content of the content information can be displayed on the operation display unit 20, the browsing probability of the advertising content information can be improved. In addition, although the appearance rate is calculated based on the same number of keywords as the keywords included in the content information to be displayed, the appearance rate can be calculated based on the number of appearances of each keyword. It is. For example, it is possible to calculate the appearance rate by applying a weight according to the number of appearances of each keyword.

  In the above example, the content information acquisition unit 37 searches a network such as a website or a TV program table, or the storage unit 40 based on the keyword content extracted by the keyword extraction unit 36, and uses the keyword content as the keyword content. Relevant advertising content information is acquired. However, the content information acquisition unit 37 can also acquire advertisement content information belonging to the same category as the tag attached to the content information to be displayed selected by the selection unit 34. In this case, the display control unit 35 can display the advertising content information acquired by the content information acquisition unit 37 on the operation display unit 20, but calculates the similarity between the content information to be displayed and the advertising content information. It is preferable that advertisement content information whose calculated similarity is equal to or greater than a predetermined value is selected as advertisement content information to be displayed on the operation display unit 20. Thereby, the advertisement content information related to the content information to be displayed can be displayed on the operation display unit 20. The method for calculating the similarity is not particularly limited, and can be calculated by any method. The predetermined value can be arbitrarily changed.

  Further, the content information acquisition unit 37 performs morphological analysis on the text data and title of the content information to be displayed selected by the selection unit 34, and based on the analysis result, the advertisement content information related to the content information is obtained. It is also possible to obtain. In this case, the display control unit 35 can also display the advertising content information acquired by the content information acquisition unit 37 on the operation display unit 20, but the noun in the advertising content information acquired by the content information acquisition unit 37 can be shared. The similarity between the content information to be displayed and the advertising content information is calculated based on the Jaccard coefficient based on the origin, and the advertising content information whose calculated similarity is a predetermined value or more is displayed on the operation display unit 20 It is preferable to select the advertisement content information to be displayed. Thereby, the advertisement content information related to the content of the content information to be displayed can be displayed on the operation display unit 20. The method for calculating the similarity is not particularly limited, and can be calculated by any method. The predetermined value can be arbitrarily changed.

  9 and 10, advertisement content information related to the content information is displayed beside the content information to be displayed. However, it is also possible to display the content information and the advertising content information separately. For example, it is possible to display advertisement content information in the body of content information to be displayed. Specifically, the advertisement content information is displayed in the content information list image E shown in FIG. Also in this case, since the content information and the advertisement content information are displayed in association with each other on the operation display unit 20, the browsing probability of the advertisement content information can be improved.

  In the above example, the content information acquisition unit 37 acquires advertisement content information related to the content information selected as a display target by the selection unit 34. The display control unit 35 displays the list image of the advertisement content information acquired by the content information acquisition unit 37 in the vicinity of the list image of the content information selected as a display target by the selection unit 34. However, based on the interest information analyzed by the interest analysis unit 33, it is also possible to select the advertising content information to be displayed to be displayed on the operation display unit 20 from the advertising content information acquired by the content information acquisition unit 37. is there.

  For example, as the advertising content information related to the content information of a baseball team selected as a display target by the selection unit 34, the content information acquisition unit 37 has advertising content of an apparel company that is the team name of the baseball team. It is assumed that two pieces of advertising content information, that is, information and advertising content information of the team's watching ticket are acquired. In addition, among the interest information of the user analyzed by the interest analysis unit 33, as the advertising content information belonging to the baseball category in which the user is interested, the advertising content information of the watching game ticket of the same team and the advertising content information of the baseball game software And two pieces of advertising content information. In this case, the display control unit 35, based on the interest information of the user analyzed by the interest analysis unit 33, the advertising content information of the apparel company acquired by the content information acquisition unit 37, the advertising content information of the watching ticket, The advertisement content information of the watching ticket can be selected as the advertisement content information to be displayed from the two pieces of advertisement content information. As a result, it is possible to display advertisement content information that is more interesting to the user on the operation display unit 20.

<Operation / Effect of Terminal Device 100 of the Present Embodiment>
In the terminal device 100 of the present embodiment, the content information acquisition unit 37 acquires advertisement content information related to the content of one content information among a plurality of content information to be displayed based on the operation details on the terminal device 100. . The display control unit 35 displays the advertisement content information acquired by the content information acquisition unit 37 in the vicinity of one content information in the operation display unit 20. Since the content information to be displayed is content information selected based on the operation details on the terminal device 100, the advertisement content information related to the content information of one of the content information is also of interest to the user. It becomes advertising content information. In addition, since the advertisement content information is displayed in the vicinity of the one content information, the relevance of both the advertisement content information and the one content information can be visually confirmed, so that the browsing probability of the advertisement content information can be improved. . As a result, it is possible to provide the user with advertisement content information that is related to the content information that the user is browsing and is interested in the user.

  The above-described embodiment is a preferred embodiment of the present invention, and the scope of the present invention is not limited to the above-described embodiment alone, and various modifications are made without departing from the gist of the present invention. Implementation is possible.

  For example, the method of analyzing the interest information by the interest analysis unit 33 is not limited to the method of giving points according to the operation content to the content information as described above, and can analyze the magnitude of the user's interest in the content. Any method may be used.

  Moreover, the selection method of the content by the selection part 34 is not limited to the method of selecting simply in the descending order of the points given to the category by the interest analysis part 33 as described above, and the point giving by the interest analysis part 33 is constant. Any method may be used such as a method of performing reinforcement learning using a total value within a period as a reward.

  In the above embodiment, a list display screen using a list image is generated. However, it is also possible to generate a list display screen including various information without being limited to images.

  In addition, the control operation in each device constituting the information processing system of the above embodiment can be executed using hardware, software, or a combined configuration of both.

  In the case of executing processing using software, it is possible to install and execute a program in which a processing sequence is recorded in a memory in a computer incorporated in dedicated hardware. Alternatively, it can be installed in a memory in a general-purpose computer capable of executing various processes and executed.

  For example, the program can be recorded in advance on a hard disk or ROM (Read Only Memory) as a recording medium. Alternatively, the program can be stored (recorded) temporarily or permanently in a removable recording medium. Such a removable recording medium can be provided as so-called package software. Examples of the removable recording medium include various recording media such as a magnetic disk and a semiconductor memory.

  The program is installed in the computer from the removable recording medium as described above. In addition, it is wirelessly transferred from the download site to the computer. In addition, it is transferred to a computer via a network by wire.

  In addition, each device constituting the information processing system of the above embodiment is not limited to performing processing in time series according to the processing operation described in the above embodiment. For example, it is possible to construct the processing capability of a device that executes processing, or to execute processing in parallel or individually as necessary.

DESCRIPTION OF SYMBOLS 100 Terminal device 200 Web server 10 Communication part 20 Operation display part 30 Control part 31 Information acquisition part 32 Category discrimination | determination part 33 Interest analysis part 34 Selection part 35 Display control part 36 Keyword extraction part 37 Content information acquisition part 40 Storage part 41 Category unit Table 601 Icon group 602 Logo mark 700 Display mode setting 701 Display unit 702 List image group

Claims (7)

A terminal device for displaying content information on a display means,
Information acquisition means for collecting a plurality of pieces of content information from a network and storing them in a storage means;
Selection means for selecting a plurality of display content information to be displayed from among a plurality of pieces of content information stored in the storage means, based on the operation content to the terminal device;
Advertising content information acquisition means for acquiring advertising content information related to the content of one display content information among the plurality of display content information from at least one of the network and the storage means;
Display control means for displaying the advertisement content information in the vicinity of the one display content information in the display means;
The terminal device characterized by having. Based on the operation content to the terminal device, having interest analysis means for analyzing interest information of the user of the terminal device,
The display control means includes
The terminal device according to claim 1, wherein the advertisement content information to be displayed is selected based on the interest information analyzed by the interest analysis unit. The advertising content information acquisition means includes:
The terminal device according to claim 1, wherein a keyword is extracted from the one display content information, and advertisement content information related to the content of the keyword is acquired. The display control means includes
A keyword included in the one display content information and a keyword included in the advertisement content information are compared, and an advertisement content in which the appearance rate of the same keyword as the keyword included in the one display content information is equal to or greater than a predetermined value 4. The terminal device according to claim 3, wherein information is selected as the advertising content information to be displayed. The advertising content information acquisition means includes:
The terminal device according to any one of claims 1 to 4, wherein advertisement content information belonging to the same classification as a tag attached to the one display content information is acquired. The display control means includes
The similarity between the one display content information and the advertising content information is calculated, and the advertising content information having the similarity equal to or higher than a predetermined value is selected as the advertising content information to be displayed. Item 6. The terminal device according to Item 5. A program for causing a computer of a terminal device to display content information on a display means,
Information acquisition processing for collecting a plurality of content information from a network and storing the information in a storage means;
A selection process for selecting a plurality of display content information to be displayed from among a plurality of content information stored in the storage unit based on the operation content to the terminal device;
Advertising content information acquisition processing for acquiring advertising content information related to the content of one display content information among the plurality of display content information from at least one of the network and the storage means;
A program causing the computer to execute display control processing for displaying the advertisement content information in the vicinity of the one display content information in the display means.

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