JP2004030203A - System, method and program for outsourcing of e-mail distribution - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To allow a mail receiver to receive only an e-mail from a company he likes and to allow the company transmitting e-mails to obtain marketing information via the e-mails. <P>SOLUTION: The mail distribution outsourcing system consists of a company terminal 2, a customer terminal 3 used by a customer registering private information such as an e-mail address, a communication line 4 such as an Internet for connecting the customer terminal 3 and the company terminal 2 with each other, and an information processing terminal 5 equipped with a customer database regarding the private information of the customer for e-mail distributing information to the customer terminal 3 when receiving an e-mail distribution request from the company. <P>COPYRIGHT: (C)2004,JPO

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a mail delivery outsourcing system, a mail delivery outsourcing method, and a mail delivery outsourcing program. For a customer (mail recipient), only information (e-mail) from a designated company using a communication line such as the Internet is used. For a company that has been able to receive and distribute information by mail, it relates to a mail delivery outsourcing system, a method and a program thereof that can outsource mail delivery to a mail delivery outsourcing company and obtain marketing information from the mail delivery outsourcing company. .
[0002]
[Prior art]
2. Description of the Related Art Conventionally, with the spread of the Internet, information has been provided by direct mail as a means of providing information such as advertisements to customers.
In addition, various technologies such as a direct mail system in which a company that provides information such as advertisements to customers selects interested customers and distributes direct mails have been developed.
[0003]
For example, Japanese Patent Application Laid-Open No. 2002-24125 proposes a technique of a direct mail system in which an advertiser can hit an advertisement suitable for an individual customer with good timing.
This system is managed and operated by a management organization A 'by an advertising company A, as shown in FIG. This management organization A ′ has a server 102 connected to the Internet 100.
[0004]
In this system, first, an advertiser X receives a direct mail transmission request of an advertisement by e-mail at a client 110, while a client Y receives a request from a customer Y to request that a predetermined advertisement be transmitted. At 120, it accepts.
Then, the server 102 is configured to link the advertisement request received from both of them with the request for reception, and to send a direct mail of the advertisement to the mobile phone 130 of the connected customer by e-mail.
[0005]
[Problems to be solved by the invention]
However, although the direct mail system technology described above can select a customer that matches the wishes of each advertiser (such as a company) and deliver the mail, it is necessary for the customer to specify the advertiser that performs the mail delivery. Could not.
As a result, customers who register with the expectation of direct mail from a particular company will not receive direct mail from the desired company, or will receive many emails from companies that do not wish to provide information. In some cases, it is not possible to accurately respond to customer requests.
[0006]
In addition, for companies that deliver e-mail to each customer, it is necessary to procure information processing devices such as workstations and servers that perform customer management and mail distribution management, and to maintain an infrastructure environment such as maintenance work for these devices. However, it is not easy to keep up with the communication and information processing technology, which is advancing rapidly, and as a result, the conventional system as described above cannot efficiently deliver e-mail. There was a problem.
[0007]
In addition, companies that deliver mail require users to use direct mail more effectively in order to improve advertising efficiency and perform marketing more efficiently. In some cases, the customer who has received the e-mail deletes the direct mail without opening it, making it difficult to respond to such a request.
[0008]
The present invention has been made in order to solve the above-mentioned problem. For a customer, a company that can receive only information from a designated company using a communication line such as the Internet and distribute the information by mail by itself. It is an object of the present invention to provide a mail delivery outsourcing system, a mail delivery outsourcing method, and a mail delivery outsourcing program that can outsource a mail delivery business to a mail delivery outsourcing company and obtain marketing information from the mail delivery outsourcing company.
[0009]
[Means for Solving the Problems]
In order to achieve this object, a mail delivery outsourcing system according to claim 1 of the present invention provides a company terminal used by a company entrusted with a mail delivery business of information to be provided to a customer, and the information to be delivered by mail. A customer terminal used by the customer for registering personal information including a mail address while specifying the company, a communication line interconnecting the customer terminal and the company terminal, and the company terminal via the communication line And an information processing terminal that is interconnected with the customer terminal, has a customer database relating to the personal information of the customer, and is used by a mail delivery outsourcing company entrusted with mail delivery from the company.
[0010]
In this way, the mail is distributed to the customer who wants to distribute the mail from the designated company via the information processing terminal of the outsourcing company.
As a result, the customer can receive only the information from the desired company, and can prevent a trouble that many e-mails are delivered from the undesired company and the like.
In addition, for a company that has delivered an e-mail by itself, the e-mail can be efficiently delivered because the e-mail delivery business can be outsourced to a mail delivery outsourcing company.
[0011]
According to a second aspect of the present invention, in the mail delivery outsourcing system according to the first aspect, the company terminal and / or the information processing terminal establishes a home page for registering personal information of the customer on the communication line. There is a configuration that has been posted.
In this way, personal information can be easily registered using the homepage. Further, this homepage may be a homepage posted by a company, and it is convenient for customers to increase access means.
[0012]
According to a third aspect of the present invention, in the mail delivery outsourcing system according to the first or second aspect, the information processing terminal includes, for each of the companies, the registered personal information and accompanying information including purchase history information. Is managed.
In this way, the personal information and the accompanying information of the customer are managed in each company, so that the information on the company can be used efficiently.
[0013]
According to a fourth aspect of the present invention, in the mail delivery outsourcing system according to any one of the first to third aspects, the information processing terminal includes, for each customer, the registered personal information and purchase history information. It is configured to manage accompanying information including
In this way, the personal information and the accompanying information are managed on a customer-by-customer basis, so that information on the customer can be used efficiently.
[0014]
According to a fifth aspect of the present invention, in the mail delivery outsourcing system according to any one of the first to fourth aspects, the information processing terminal transmits the information based on the personal information and / or the accompanying information. It is configured to select the customer for mail distribution.
By doing so, it is possible to use the accompanying information, for example, to associate the customer information possessed by the company with the past purchase history, predict customer needs, and select a customer to be delivered by e-mail. E-mail distribution can be performed.
[0015]
According to a sixth aspect of the present invention, in the mail delivery outsourcing system according to any one of the first to fifth aspects, after the information processing terminal distributes the information to the customer terminal by an email, the customer sends the email to the customer terminal. The number of clicks on the URL (uniform resource locator) of the distributed information is counted, and the count result is totaled as marketing information.
In this way, the company can obtain marketing information from the e-mail distributed by e-mail, and can perform marketing with high accuracy.
[0016]
According to a seventh aspect of the present invention, in the mail distribution outsourcing system according to any one of the first to sixth aspects, a mail distribution fee for the information and / or a registration fee for the personal information are charged. .
In this way, a company that provides information can make a profit by providing information, and can surely obtain useful information for customers.
[0017]
Further, in the mail delivery outsourcing method according to claim 8 of the present invention, the company providing information to the customer outsources the task of delivering the information to the customer via a communication line to a mail delivery outsourcing company. Registering personal information including a mail address with the company and / or the mail delivery outsourcing company while the customer designates the company that provides the information to be mailed; From an information processing terminal provided with a customer database relating to the personal information of the customer by mail via the communication line to the customer terminal of the customer.
[0018]
As described above, the present invention is also effective as a mail distribution outsourcing method, and can prevent a problem that a large number of e-mails are distributed from a company or the like who does not want to provide information, which is suitable for both customers and companies. It is.
[0019]
The mail delivery outsourcing program according to the ninth aspect of the present invention provides an information processing terminal of a mail delivery outsourcing company entrusted with mail delivery business, which distributes company information via a communication line. A procedure for posting a homepage for providing information on the company, accepting registration of a customer who wants to provide information on the company and designation of a company providing the information, and storing a customer database relating to personal information of the customer. It is configured to execute a creating procedure and a procedure of, when receiving a mail distribution request from the company, distributing the information to the customer terminal of the registered customer by mail.
[0020]
As described above, the present invention is also effective as a mail distribution outsourcing program, and allows a company to execute a program on an information processing terminal of an outsourcing company even if the company does not own an information processing terminal for performing mail distribution. It is possible to efficiently distribute e-mails and perform marketing.
[0021]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
First, an embodiment of a mail delivery outsourcing system of the present invention will be described with reference to the drawings.
[0022]
[Mail delivery outsourcing system]
FIG. 1 is a schematic block diagram for explaining a basic configuration of an embodiment of a mail delivery outsourcing system according to the present invention.
In FIG. 1, a mail delivery outsourcing system 1 includes a corporate terminal 2, a customer terminal 3, a communication line 4, and an information processing terminal 5.
[0023]
The company terminal 2 is a terminal used by a company that provides information to customers, is connected to a communication line 4 such as the Internet, and is connected to the customer terminal 3 and the information processing terminal 5 via the communication line 4. I have.
In the present invention, a company that provides information is a company and a customer that receives information is a customer. However, the present invention is not limited to this. For example, a soccer team club provides information such as team status. It goes without saying that the soccer fan may be provided with the information.
[0024]
In addition, the above information is usually advertising information on a product or service, but is not limited to this. Information required by a customer even for a fee (for example, various fortune-telling and forecasting, various education, business report, etc.) It may be. In such a case, the information provider can earn income by charging a fee for distributing information and / or a registration fee for personal information.
[0025]
Further, if the company terminal 2 posts a home page on the communication line 4, some customers do not access the home page posted by the information processing terminal 5, but access the home page posted by the company terminal 2 to provide information. It is also conceivable to perform communication indicating that the user wishes to perform the communication.
In such a case, the enterprise terminal 2 may register the customer's personal information in the information processing terminal 5, and by doing so, the information processing terminal 5 can distribute the information instead of the enterprise terminal 2. it can.
In other words, the customer can register personal information via the home page posted on the company terminal 2 or the information processing terminal 5, so that the customer can use the personal information more easily.
[0026]
The information processing terminal 5 is an information processing device such as a workstation server used by a mail distribution outsourcing company that performs a mail distribution business entrusted by a company, and communicates with the company terminal 2 and the customer terminal 3 via the communication line 4. It is connected.
As shown in FIG. 2, the information processing terminal 5 has a homepage posting function 51, a customer database management function 52, an e-mail distribution function 53, a click measurement function 54, and a purchase history temporary holding function 55.
[0027]
The information processing terminal 5 has a home page on the communication line 4.
Although not shown, this home page displays information to be delivered by e-mail and the name of the company that provides the information. When a customer who wants to provide information inputs the desired information or company name, the name and e-mail are displayed. It prompts for the input of personal information such as an address and accepts registration, or accepts cancellation of registration of a registered customer.
[0028]
Here, since the customer can specify the company that provides the information, the information from the unspecified company is not delivered by e-mail, and it is possible to solve the problem that the e-mail is sent without permission and it is troublesome it can.
Note that it is not necessary to specify only desired information and not a company that wants to provide information, or to specify only a company that wants to provide information and not to specify desired information.
[0029]
The information processing terminal 5 stores and manages personal information such as the name and e-mail address of a customer who has registered for information provision as a customer database management function.
Here, the information processing terminal 5 has a database of personal information and accompanying information for each company, and in addition to the personal information obtained from the home page posted by the information processing terminal 5, stores the personal information possessed by the company. Since the information is managed as a single database, the information about the company can be used efficiently.
In addition, among the personal information possessed by the company, a customer who wishes to provide information by accessing the homepage posted on the communication line 4 by the company or a customer who registered as a member when purchasing products etc. at the store, etc. Personal information.
[0030]
Further, the information stored in the customer database is not limited to information such as the name and e-mail address of the customer, and may include, for example, accompanying information such as information regarding a purchase history. A company can more effectively select a customer for mail distribution by referring to a purchase history and the like.
Further, the information processing terminal 5 publishes a customer information setting screen on the communication line 4 for the company outsourcing the mail distribution business. The obtained personal information and accompanying information of the customer can be easily set and registered in the customer database.
[0031]
The information processing terminal 5 distributes mail from a company to the customer terminal 3 registered in the customer database as a mail distribution function.
Here, the information processing terminal 5 publishes a mail delivery setting screen on the communication line 4 for a company to which the mail delivery business is outsourced. From among the customers set and registered in the database, it is possible to select a customer for mail distribution based on information such as the region where the customer lives and the purchase history.
Note that the information processing terminal 5 may, of course, distribute information to all the customer terminals 3 set and registered in the customer database by mail.
[0032]
The customer terminal 3 is an information processing device such as a personal computer connected to the enterprise terminal 2 or the information processing terminal 5 via the communication line 4.
The customer accesses a home page provided by the information processing terminal 5 on the communication line 4 via the customer terminal 3, specifies a company that wants to provide information, and registers his / her personal information. When the customer no longer wishes to provide information, the customer similarly accesses the website and cancels the registration.
[0033]
Next, the operation of the mail delivery outsourcing system 1 having the above configuration will be described.
In the mail distribution outsourcing company, the information processing terminal 5 publishes a homepage on the communication line 4 for a company outsourcing the mail distribution business.
Then, the company that provides the information to the customer outsources the mail distribution business to the mail distribution outsourcing company by concluding a mail distribution business outsourcing contract with the mail distribution outsourcing company.
[0034]
Next, the information processing terminal 5 adds, to the homepage posted on the communication line 4 for a customer who wants to provide information, a company that has newly consigned a mail distribution business and information provided by this company. And introduce it to customers who access the homepage. A customer who wants to receive information provision from a desired company accesses a home page posted on the communication line 4 by the information processing terminal 5 or the company terminal 2 via his / her own customer terminal 3 and not shown. Enter the information you want and the company you want to provide. Then, the customer opens a registration / cancellation screen (see FIG. 3) for receiving information provision on the homepage, inputs his / her mail address in the registration frame 41, and clicks a registration button.
[0035]
Subsequently, the home page displays a detailed information screen (see FIG. 4), and prompts the customer to input detailed personal information such as an address and a name into an address frame 43, a name frame 44, and the like.
Here, the personal information is not limited to the address or name, but may include, for example, age, marriage status, date of birth, and the like. Further, the accompanying information may include purchase history information and the like.
[0036]
When the input is completed, the homepage transmits the input personal information to the information processing terminal 5 or the company terminal 2. For example, when personal information is transmitted to the enterprise terminal 2, the enterprise terminal 2 stores the transmitted personal information and transmits the personal information to the information processing terminal 5 via the communication line 4, and Reference numeral 5 stores the transmitted personal information in a customer database managed for each company.
[0037]
Next, the company accesses the home page posted on the communication line 4 by the information processing terminal 5 via the company terminal 2, opens the e-mail distribution destination selection designation screen (see FIG. 5), and distributes the e-mail. Elect a customer to do.
Here, when the company inputs conditions for selecting a customer, that is, information for narrowing down the distribution destination, on the distribution destination selection designation screen, the information processing terminal 5 searches the customer database and selects the relevant customer.
As conditions for selecting a customer, for example, as shown in FIG. 5, the customer's address (prefecture / prefecture name), date of birth, past purchase history, and the like are stored in an address / birth date frame 61 and a purchase history frame 62. Enter in, for example.
[0038]
Note that the purchase history information includes information on a visit history to a site operated by a company, information on a sales history on the site or at a real store, and the like.
In other words, regarding the mail distribution, the company selects the mail delivery destination based on the customer database in the information processing terminal 5 and the past sales history information for each customer possessed by the company through the communication line 4 using the company terminal 2, Email to customers.
Further, by limiting the amount of information to be distributed by e-mail, the opening rate of e-mail can be improved.
[0039]
Further, the company can open the mail distribution setting screen (see FIG. 6) and input the distribution start time and the contents of the mail to be distributed in the distribution start time frame 63 and the mail content frame 64.
Then, the information processing terminal 5 receiving the mail distribution instruction from the corporate terminal 2 distributes the input mail content to the selected distribution destination by using the electronic mail distribution device at the input distribution start time. .
[0040]
Next, the customer who has received the information checks the mail content on the customer terminal 3 and clicks the URL of the necessary information.
Here, the information processing terminal 5 confirms whether the delivered e-mail has not been returned or the e-mail has been opened.
[0041]
Further, the information processing terminal 5 has a click measurement function 53 for measuring the number of times the URL (uniform resource locator) of the delivered e-mail is clicked, and is clicked on the customer terminal 3 via the communication line 4. The number of times and the customer who clicked are measured (see FIG. 7).
Then, for example, after a tally period of about one week, the company displays or prints the click measurement result (see FIG. 8) measured by the information processing terminal 5 using the company terminal 2, thereby validating the mail content. Sex can be confirmed.
Further, by analyzing the click measurement results of the URL, it is possible to use the most effective e-mail delivery schedule planning. This series of e-mail marketing environments can be packaged and outsourced. .
[0042]
Next, when the customer no longer needs to provide the information, the customer opens the registration / cancellation screen (see FIG. 3) for receiving the above-described information via the customer terminal 3 and displays his / her own cancellation in the cancellation frame 42. Enter the desired e-mail address and click the release button.
When the information processing terminal 5 inputs the release button signal from the customer terminal 3, the information processing terminal 5 stops performing mail distribution to the customer terminal 3 that does not need to provide information.
Note that the information processing terminal 5 immediately deletes the record of all the customer's personal information from the customer database when the cancel button signal is input, but is not limited to this. May be.
[0043]
In addition, the information processing terminal 5 calculates the rental cost to the company outsourced to the mail distribution business based on the number of e-mail distributions per month, the number of customers registered in the customer database, and the like, and allocates the cost to the company. Claim.
[0044]
As described above, according to the mail delivery outsourcing system 1 of the present embodiment, the information processing terminal 5 receives the personal information of the customer registered from the company terminal 2 or the customer terminal 3, , And the information can be mailed to this customer.
[0045]
In the present embodiment, the customer accesses the home page posted on the communication line 4 by the company to register information provision. However, the present invention is not limited to this. The homepage posted on the communication line 4 may be accessed to register information provision.
In addition, the information processing terminal 5 may predict customer needs from a combination of products purchased in the past or the like, and may distribute information on products that the customer will purchase next by e-mail. Thus, the probability of purchasing a product can be increased.
[0046]
Further, the accompanying information is not limited to the customer's purchase history information, and may include, for example, the customer's life stage information. In this way, it is predicted that the customer needs the information. In addition, information such as insurance, real estate, etc. can be delivered by e-mail with good timing, and e-mail delivery using customer information of various companies can be performed effectively.
Here, it is preferable that the information processing terminal 5 manages the registered personal information and the accompanying information such as the purchase history information for each customer. In this case, the personal information and the accompanying information are stored for each customer. , Information about the customer can be used efficiently.
[0047]
[E-mail delivery outsourcing method]
Next, a mail delivery outsourcing method for operating the mail delivery outsourcing system configured as described above will be described with reference to the drawings.
FIG. 9 is a schematic time chart for explaining the mail delivery of the mail delivery outsourcing method according to the present invention.
[0048]
In the figure, first, a company that provides information to a customer outsources a task of distributing information by mail via a communication line 4 such as the Internet to a mail distribution outsourcing company (step S1).
Subsequently, the customer specifies a company that provides information to be delivered by mail, registers personal information such as a mail address in the company or a mail delivery outsourcing company, and the information processing terminal 5 stores the personal information in a customer database (DB). (Step S2).
[0049]
Next, the company performs selection designation for selecting a delivery destination of mail delivery and e-mail delivery setting (step S3). When the mail delivery outsourcing company receives a mail delivery request from the company, the company receives personal information of the customer. From the information processing terminal 5 provided with the customer database, the information is distributed to the customer terminal 3 of the customer by e-mail (DM) via the communication line 4 (step S4).
[0050]
Next, when the customer clicks the URL of the email, the information processing terminal 5 counts the number of clicks and totals the click results (step S5).
Subsequently, the company displays this click result on the company terminal 2 (step S6), and can confirm the validity of the mail content.
Note that customer information and the like obtained by the company through business activities are transmitted to the information processing terminal 5, and the information processing terminal 5 registers it in the customer database (step S7).
Further, when the customer no longer needs to provide the information and releases his / her personal information, the information processing terminal 5 deletes the customer database (step S8).
[0051]
As described above, according to the mail delivery outsourcing method of the present invention, a customer can specify a company that wants to provide information, thereby preventing a problem that many mails are delivered from a company that does not want to provide information. be able to.
[0052]
[E-mail delivery outsourcing program]
The present invention is also effective as a mail delivery outsourcing program, and the mail delivery outsourcing program of the present invention causes the information processing terminal 5 to execute each process.
[0053]
In other words, the mail delivery outsourcing program distributes the information of the company via the communication line 4 such as the Internet to the information processing terminal 5 of the mail delivery outsourcing company entrusted with the mail delivery business. Of posting a home page that provides information about the company, accepting registration of customers who want to receive company information, creating a customer database on customer personal information, etc., and receiving mail distribution requests from the company And a procedure for distributing information by mail to the customer terminal 3 of the registered customer.
[0054]
As described above, the present invention is also effective as an e-mail distribution outsourcing program. Since a customer can specify a company that wants to provide information, a problem that a large number of e-mails are distributed from a company that does not want to provide the information can be obtained. Can be prevented.
[0055]
The mail delivery outsourcing program for implementing mail delivery outsourcing can be stored in a computer-readable recording medium, such as an external storage device and a portable recording medium, in addition to being stored in the ROM of the computer.
Here, the external storage device refers to a storage expansion device having a built-in recording medium such as a magnetic disk and externally connected to the information processing terminal 5. On the other hand, a portable recording medium is a recording medium that can be mounted on a recording medium drive (drive device) and is portable, and includes, for example, a CD-ROM, a flexible disk, a memory card, and a magneto-optical disk. .
[0056]
Then, the program stored in the recording medium is loaded into the RAM of the computer and executed by the CPU. By this execution, the function of the information processing terminal 5 of the present embodiment described above is realized.
Further, when the electronic mail service program is loaded by a computer, the electronic mail service program held by another computer can be downloaded to its own RAM or external storage device using a communication line. The downloaded e-mail service program is also executed by the CPU to realize the automatic transmission processing of the point information of the information processing terminal 5 in the present embodiment.
[0057]
In addition, the mail delivery outsourcing program is stored in a ROM of a computer used in the information processing terminal 5 and may be stored in a computer-readable recording medium such as an external storage device and a portable recording medium. it can.
[0058]
In the mail distribution outsourcing system according to the present invention, a system in which the above-mentioned customer registers personal information via a company terminal or a home page posted by the information processing terminal, and an information processing terminal are registered for each company. A system that manages accompanying information such as personal information and purchase history information; an information processing terminal selects a customer to whom information is to be delivered by mail based on a customer database and / or accompanying information; After delivering the mail to the terminal, count the number of times the customer clicks on the URL (Uniform Resource Locator) of the mailed information, and sing system that aggregates the count result as marketing information, and information distribution fee and / or personal information Systems that charge information registration fees are implemented independently. It is possible to, these can also be implemented as a combination, it is of course possible to exert their effects.
[0059]
Also, the mail delivery outsourcing system has been described, but it goes without saying that a mail delivery outsourcing method and a mail delivery outsourcing program can exert the same effect.
[0060]
【The invention's effect】
As described above, according to the mail delivery outsourcing system, the mail delivery outsourcing method, and the mail delivery outsourcing program of the present invention, the mail recipient can receive only the e-mail from the desired company and transmit the e-mail. Companies can get marketing information via email.
[Brief description of the drawings]
FIG. 1 is a schematic block diagram for explaining a basic configuration of an embodiment of a mail delivery outsourcing system according to the present invention.
FIG. 2 is a schematic diagram for explaining a basic function of an information processing terminal of the mail delivery outsourcing system according to the present invention.
FIG. 3 is a schematic diagram for explaining a registration / cancellation screen of the mail delivery outsourcing system according to the present invention.
FIG. 4 is a schematic diagram for explaining a detailed information screen of the mail delivery outsourcing system according to the present invention.
FIG. 5 is a schematic diagram for explaining a distribution destination selection designation screen of the mail distribution outsourcing system according to the present invention.
FIG. 6 is a schematic diagram for explaining a mail delivery setting screen of the mail delivery outsourcing system according to the present invention.
FIG. 7 is a schematic diagram for explaining a clock measurement setting screen of the mail delivery outsourcing system according to the present invention.
FIG. 8 is a schematic diagram for explaining a measurement result screen of the mail delivery outsourcing system according to the present invention.
FIG. 9 is a schematic time chart for explaining mail delivery in the mail delivery outsourcing method according to the present invention.
FIG. 10 is a schematic block diagram for explaining a direct mail system according to a conventional example.
[Explanation of symbols]
1 Mail delivery outsourcing system
2 Corporate terminal
3 Customer terminal
4 Communication line
5 Information processing terminal
41 Registration Frame
42 Release frame
43 Address frame
44 Name frame
51 Website posting function
52 Customer database management function
53 E-mail distribution function
54 Click measurement function
55 Purchase History Temporary Holding Function
61 Address / Date of Birth
62 Purchase History Frame
63 Distribution start time frame
64 Email Content Frame
100 Internet
102 server
110,120 clients
130 mobile phone
A Advertising company
A 'Management organization
X advertiser
Y Customer

Claims (9)

A corporate terminal used by a company that outsources the mail distribution of information to be provided to customers;
A customer terminal used by the customer to register the personal information including an email address, while specifying the company that provides the information to be mailed,
A communication line for interconnecting the customer terminal and the enterprise terminal;
An information processing system that is interconnected with the enterprise terminal and the customer terminal via the communication line, has a customer database relating to the personal information of the customer, and is used by a mail distribution outsourcing company entrusted with mail distribution business from the company. A mail delivery outsourcing system comprising a terminal. 2. The mail delivery outsourcing system according to claim 1, wherein the company terminal and / or the information processing terminal post a homepage for registering the customer's personal information on the communication line. 3. The mail delivery outsourcing system according to claim 1, wherein the information processing terminal manages the registered personal information and accompanying information including purchase history information for each of the companies. The mail delivery outsourcing system according to any one of claims 1 to 3, wherein the information processing terminal manages the registered personal information and accompanying information including purchase history information for each customer. The mail delivery outsourcing system according to any one of claims 1 to 4, wherein the information processing terminal selects the customer who delivers the information by mail based on the personal information and / or the accompanying information. . The information processing terminal counts the number of times the customer clicks on a URL (uniform resource locator) of the mailed information after mailing the information to the customer terminal, and tallies the count result as marketing information. The mail delivery outsourcing system according to any one of claims 1 to 5, wherein: The mail delivery outsourcing system according to any one of claims 1 to 6, wherein a mail delivery fee for the information and / or a registration fee for the personal information are charged. A company that provides information to the customer, outsourcing the task of delivering the information to the customer via a communication line by mail, to a mail delivery outsourcing company,
The customer specifying the company that provides the information to be mailed, and registering personal information including a mail address with the company and / or the mail delivery outsourcing company;
The mail distribution outsourcing company mails the information to the customer terminal of the customer from the information processing terminal provided with a customer database relating to the personal information of the customer via the communication line. Email delivery outsourcing method to do. E-mail distribution of company information via a communication line, to an information processing terminal of a mail distribution outsourcing company entrusted with mail distribution business,
On the communication line, a step of posting a home page to provide information of the company,
Registration of a customer who wants to receive the information of the company and designation of the company that provides the information, a procedure for creating a customer database related to the personal information of the customer, and registration of a mail distribution request from the company are registered. A mail delivery outsourcing program for causing the customer terminal of the customer to deliver the information by mail.

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