JP2003296359A - Information provision system for information user in specific local community - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve a problem that purchase chances of consumers are deprived since the conventional Internet advertisement is poor in means for delivering timely advertisement information to potential consumers walking on a street at the time. <P>SOLUTION: This invention is a mechanism for increasing the purchase chances by transmitting the timely advertisement information to the potential consumers on the spot at the time. An advertiser preliminarily performs member registration and information registration is permitted. The advertiser directly transmits pieces of advertisement information desired to be delivered to the consumers by specifying an object commercial zone and an advertisement time zone and pieces of the transmitted advertisement information are instantaneously reflected on an advertisement information database. The consumers access an advertisement site by cellular telephones and select commercial zones where they are from displayed area names. An advertisement server draws the information in the zone and at the release time from the advertisement information database, creates a homepage and transmits it to the cellular telephones of the consumers. In addition, the consumers can receive the latest advertisement information by e-mails by the cellular telephones by informing the advertisement server of their e-mail addresses. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising system using the Internet and a mobile information terminal.

[0002]

2. Description of the Related Art In the conventional Internet advertisement, it takes time from the time of planning to the time of transmitting information, and it has been difficult to transmit in a timely manner. This is because there are few cases where advertisers have the technology to create and update homepages themselves, and it is necessary for a third party to intervene. That is,
As shown in FIG. 14, the advertiser a provides information c to the system operation manager b by calling or collecting data by fax. The system operation manager b stores the provided information c in the advertisement information database server d as static advertisement information e and manages the disclosure content. This fixed or static information e is provided to the mobile phone h of the consumer g in a specific area (area) via the internet network f.
Therefore, it is difficult to provide timely information to the mobile phone h, and therefore, it is not possible to obtain timely information such as a large-scale sale for a limited time in the area where the user is, and the utility value of the advertisement information is low. .

Further, since the personal computer is mainly used for browsing the Internet advertisement, the fixed advertisement that can be posted for a long time is inevitable. Internet advertisements browsed by mobile phones are mainly fixed information for consumers in a wide area, and were not intended to be timely transmitted to consumers in a limited zone.

[0004]

SUMMARY OF THE INVENTION Therefore, the object of the present invention is to allow an advertiser to immediately send out an idea or project that he / she has come up with, and to allow an unspecified large number of potential consumers who are currently active in the commercial zone to get the time. The aim is to increase purchasing opportunities by creating a mechanism that allows easy viewing of advertisement information.

[0005]

According to the present invention, an advertiser's personal computer capable of connecting to the Internet and a Web owned by a consumer are provided.
It is composed of a mobile terminal and a website of an advertising system. The processing of the website is a step related to the membership registration of the advertiser, a step in which the advertiser inputs advertisement information specifying an advertisement target commercial zone and an advertisement insertion time from an internet personal computer, and registers the advertisement information in a server of the advertisement site, and a large number of unspecified persons. Consumers from their mobile terminals to inform their advertising site of their whereabouts (commercial zone) and browse the relevant advertisements on their mobile terminals, and consumers apply for the delivery of advertisements by mobile email and receive the relevant emails. And processing steps of log information regarding the exchange of information.

The server-side system according to the present invention is an "advertiser member registration application" for the advertiser member database to register the member information input by the advertiser from the Internet personal computer and the entered information, and
Advertiser information input that specifies the commercial zone and posting time range that the advertiser will perform from the Internet PC,
"Advertisement information registration application" that registers the entered advertisement information in the unpublished advertisement information database, and searches the advertisement information database for publication from the commercial zone specified by the consumer with the mobile terminal and the current time and consumes it. "Advertisement information browsing application" that creates and transmits mobile terminal homepages that are viewed by consumers, and "Advertisement mail distribution application application" that accepts advertisement mail distribution applications from consumers' mobile terminals and stores them in the mail address register, and The advertisement information that is past the advertisement start time is extracted from the distribution advertisement information database and stored in the advertisement information database for publication, and consumers who apply for distribution in the designated commercial zone are extracted from the mail address register and their mobile mail is sent. "Wide," which distributes the advertising information extracted to the address Mail delivery application "and from the log file retrieves the log information disclosure for the home page to generation and transmission to the advertiser's internet PC consists of" log management application. "

A feature of the present invention is that a consumer can notify his / her whereabouts (commercial zone) to an advertisement site with a mobile terminal and browse advertisement information related to a designated commercial zone with the mobile terminal, and an advertiser can use the screen of a personal computer. This means that the advertisement information is ready to be sent immediately by inputting the designated advertisement item.

Further, although the present invention can browse the advertisement information of the commercial zone by the mail of the mobile terminal, the advertisement information sent by the advertiser can be sent to the mobile terminal of the commercial zone to which the mail delivery application is applied. When the advertisement start time arrives, it is automatically sent by e-mail, and it is possible to contact the advertisement information earlier than those who have not applied for mail delivery.

The designation of the commercial zone by the consumer is performed as follows. As a method for the consumer to specify the commercial zone by himself / herself, the advertisement browsing application accessed and activated from the mobile terminal first transmits the selection screen of the district (city / gun level) to the mobile terminal. The consumer selects a district and sends it. The application creates a selection screen for the corresponding commercial zone from the selected district and sends it to the mobile terminal. The consumer selects and sends his / her own commercial zone from the displayed commercial zones. Further, as a method of automatically specifying the commercial zone, the commercial zone can be specified from the relay base information that can be acquired by the mobile terminal.

The advertiser personal computer according to the present invention only needs to have an Internet-enabled environment and Internet browser software.

The consumer's mobile terminal may be a Web-compatible mobile terminal (for example, a mobile phone such as i-mode, EZ-Web, J-Sky, etc.).

The "undelivered advertisement information database" is a database in which the advertisement information initially input from the advertiser is stored. The advertisement information is placed in the “undelivered advertisement information database” until the start time because the advertisement start time is specified. The "public advertisement information database" is a database that stores advertisement data that is posted on a consumer mobile terminal. Advertisement information past the advertisement start time is "Undelivered advertisement information database"
It is taken out from and is moved to "public advertisement information database". (Deleted from "Undelivered advertisement information database") When the "Undelivered advertisement information database" is moved to "Public advertisement information database", the advertisement information is delivered to the mobile email address to which the application for advertisement mail is made. .

[0013]

EXAMPLES Examples of the present invention are shown in FIGS. As shown in FIG. 1, this embodiment comprises an advertiser personal computer 1 that can be connected to the Internet, a consumer mobile terminal 2 having a Web function in a specific zone, and an advertisement site server 3. The advertisement site server 3 is composed of an advertisement site home page 6, an advertisement site application 7, an undisclosed advertisement information database 4, a publicity advertisement information database 5, an advertiser member database 8, an email address register 9, and a log file 10. to manage.

When the advertiser personal computer 1 logs in to the homepage 6 of the advertisement site server 3, the advertisement site server 3
Sends an advertisement information input screen to the advertiser personal computer 1. When the advertisement information added with the target zone and the publication start / end time is input from the above screen, the advertisement information is stored in the unpublished advertisement information database 4. The advertisement information whose publication time has passed is moved from the unpublished advertisement information database 4 to the public advertisement information database 5, and if there is a person who wants to receive an email in the target zone, the information according to the usage category designated by the consumer is extracted and emailed. Send to consumer mobile terminal 2 as soon as possible. The consumer in the zone accesses the advertisement site home page 6 of the advertisement site server 3 from the consumer mobile terminal 2 and informs his / her own zone. The advertisement site server 3 searches the public advertisement information database 5 based on the current time and the zone input from the consumer mobile terminal 2, creates a portable screen of the relevant advertisement information, and transmits it to the consumer mobile terminal 2.

The advertiser cannot send an advertisement unless the member is registered in advance, the member number and the password are acquired from the administrator of the advertisement site server 3, and the member information is further registered. The member information is registered by the advertiser using the member registration application 11 included in the advertisement site application 7 of the advertisement site home page 6. When the member registration application 11 is accessed 2-1 (step shown in FIG. 2), the member registration screen (FIG. 3) is transmitted to the advertiser personal computer 1. 2-2 From the screen of advertiser PC 1,
Store name 3-1, store owner name 3-2, email address 3-3,
And type 3-4, type of industry / commercial zone 3-5, etc. and send 2-3. The member registration application 11 stores the received member information in the advertiser member database 8 2-
4. Also, the registered contents are sent by email to the email address 3-3.

Registration of advertising information is shown in FIG. Access the advertisement information registration application 12 of the advertisement site application 7 from the advertiser personal computer 1 and log in using the membership number and password 4-1. The advertisement information registration application 12 accesses the advertiser member database 8 with the membership number to create an advertisement information registration screen (FIG. 5) and sends it to the advertiser personal computer 4-2 4-2. From the advertisement information registration screen (FIG. 5) of the advertiser's personal computer 1, the advertiser selects category 5-1, advertisement 5-2, service start time 5-.
3. Advertisement start time 5-4, Advertisement deletion time 5-
5, advertisement title 5-6, advertisement details 5-7, image 5-8
Input and send information such as 4-3. The advertisement information registration application 12 of the advertisement site application 7 stores the received advertisement information in the undisclosed advertisement information database 4 and also stores the log information in the log file 10 4
-4. Further, the registration completion message is transmitted to the advertiser personal computer 1 4-5.

To browse the advertisement from the consumer mobile terminal 2, as shown in FIGS. 6 and 7, first, the advertisement information browsing application 13 is accessed from the consumer mobile terminal 2 6-1.
And the advertisement information browsing application 13 transmits the top page (district selection screen) 7-1 6-2. The consumer mobile terminal 2 selects and sends the area where he / she is currently located or the area he / she wants to visit 6-3. Advertising information browsing 13 creates and sends a commercial zone selection screen 7-2 from the selected district 6-4. The consumer mobile terminal 2 selects a commercial zone and transmits 6-5. The advertisement information browsing application 13 searches the advertisement information in the public advertisement information database 5 for the commercial zone and the advertisement insertion end time 6-6, and the advertisement browsing screen 7-
3 is created and transmitted 6-7, and the advertisement information is displayed on the consumer mobile terminal 2. Further, the advertisement browsing log is stored in the log file 6-9. The consumer mobile terminal 2 scrolls to view the advertisement, but 6-8, the mail delivery application request screen 7-
4 is also embedded, select from here and send 6-1
0.

[0018] To apply for the delivery of advertisement mail, specify the mail address from the mail delivery application site displayed on the mobile terminal and the method of applying using the mail (this will automatically notify the email address). There are two ways to apply. As an example, FIG. 8 shows an operation from the mail delivery application site displayed on the mobile terminal. When the consumer mobile terminal 2 accesses 8-1 the advertisement mail distribution application application 14, the advertisement mail distribution application application 14 inputs the mobile mail address and the usage category (information to be obtained, all information) 7-5
8-2. The consumer mobile terminal 2 inputs an email address, selects a usage category, and transmits 8-3. The advertisement mail delivery application application 14 adds the received mail address, the management number, the commercial zone, the reception date, and the reception time to the usage category and stores it in the mail address register 9 8-
4, 8-5. The advertisement mail application application 14 sends a reception completion message to the consumer mobile terminal 2 8-6.

As shown in FIG. 9, the distribution of the advertisement mail is started from the unpublished advertisement information database 4 by the advertisement mail distribution application 15 which is activated at regular intervals (for example, every 3 minutes). Is stored in the public advertisement information database 5 and deleted from the unpublished advertisement information database 9-1. The read advertisement information record is also delivered by email. A mail address in which the commercial zone of the advertisement information record and the usage category match is taken out from the mail address register 9, and the contents of the advertisement are edited into a mail and transmitted 9-2. The distribution of the advertisement mail is automatically stopped after a certain time has passed after the application for the mail distribution, or it is stopped by an instruction to stop the mail transmission from the consumer terminal 2. Furthermore, when mail is stopped, the mail delivery log is output to the log file 9-
3. 10 is a format diagram of the advertiser member database, FIG. 11 is a format diagram of the advertisement information database,
12 is a format diagram of the mail address register, FIG.
3 is a format diagram of a log file. In the present embodiment, the zone is described using the commercial area, but the information is dynamic, such as notifying the passengers in the taxi who came up near the arrival and departure information of the airplane of each company at the airport on unseasonable weather for convenience of passengers. It can also be used in the case of changing cases.

[0020]

As described above, it becomes possible for an advertiser who has become a member to immediately send an Internet advertisement by simply inputting information of a designated advertisement from a personal computer without knowledge of homepage creation. In addition, since it becomes possible to immediately send the sales promotion information that has come to mind to the Internet, consumers who are walking in the shopping street or are about to go to the shopping street will receive fresh and timely advertisement information. It is possible to discover potential consumers and expand purchasing opportunities.

[Brief description of drawings]

FIG. 1 is a diagram showing an entire system according to an embodiment of the present invention.

FIG. 2 is a flow chart of advertiser member registration.

FIG. 3 is an advertiser member registration screen input from an advertiser personal computer.

FIG. 4 is a flowchart diagram when an advertiser registers advertisement information.

FIG. 5 is a screen of a personal computer on which an advertiser registers advertisement information.

FIG. 6 is a flowchart for browsing advertisement information from a consumer mobile terminal.

FIG. 7 is a screen transition diagram of a consumer mobile terminal for browsing advertisements.

FIG. 8 is a flowchart of an application for distributing an advertisement mail.

FIG. 9 is a flowchart of advertisement mail distribution.

FIG. 10 is a format diagram of an advertiser member database.

FIG. 11 is a format diagram of an advertisement information database.

FIG. 12 is a format diagram of a mail address registry.

FIG. 13 is a format diagram of a log file.

FIG. 14 is an overall view showing a conventional technique.

[Explanation of symbols]

1 ... Advertiser PC 2. Consumer mobile terminals 3 ... Advertising site server 4 ... Unpublished advertisement information database 5 ... Public advertisement information database 6 ... Advertising website homepage 7 ... Advertising site application 8 ... Advertiser member database 9 ... E-mail address directory 10 ... Log file 11 ... Advertiser member registration application 12 ... Advertisement information registration application 13 ... Advertisement information browsing application 14 ... Advertisement mail delivery application 15 ... Advertising mail delivery application 16 ... Log management application

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Claims (4)

[Claims] 1. A means for a user to notify a website of a use area, which is a place where the user is, to a website using a mobile terminal, and a use area and a start and end time of information posting in advertisement information transmitted by an advertiser to the website. And means for registering, and information on a zone that matches the usage area designated by the user in the advertisement information registered on the website for the user who gives the notification, and Use of information in a specific area, characterized by comprising the Internet having means for searching information within a range of information publication start time to end time preset with respect to the notification time, generating a home page, and transmitting the home page Information system for people. 2. The information providing system for an information user in a specific area according to claim 1, wherein the zone is a commercial zone. 3. A means for notifying a website of a mobile mail address and a usage area from a user's mobile terminal to register the mobile mail address and the usage area, and the Web.
From the advertisement information sent from the advertiser who added the usage area and the information posting start time and end time range corresponding to each usage area to the site, extract the above advertising information for which the information posting start time has passed and use the area And a means for delivering to the matching mobile e-mail address. 4. The latest advertisement information transmitted by the advertiser is preferentially transmitted first to the user who has applied for the mail delivery at the information publication start time. Information provision system for.