JP2003288531A - Information processing system, device and method for information processing, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To guarantee sponsor's advertisement effect. <P>SOLUTION: A WWW browser executed on a user terminal device accesses a cooperative site at S61 and S62 to receive and display a distributed top page. The top page includes a charity banner and when the charity banner is clicked on at S63, an explanation window for fund raising contents is displayed at S64. When the explanation window is clicked on at S65, an approval site is accessed at S66 and a fund-raising server is informed that the approval site is accessed. At S31 and S32, the fund raising server updates the frequency of access to the approval site recorded in a database according to the access report from the user terminal device. Consequently, the fund raising server can charge the approval site for advertisement based upon the frequency of access. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information processing system, an information processing apparatus and method, a recording medium, and a program, and is particularly suitable for use in a charity donation through a network such as the Internet. The present invention relates to an information processing system, an information processing device and method, a recording medium, and a program.

[0002]

2. Description of the Related Art Conventionally, various fund-raising has been conducted as a charity business. For example, the person who raises the money may donate directly to the donation box installed at the store, and the manager of the shop may collect the donation amount for each predetermined period and donate it to a charity, or Various fund-raising activities are known, such as the method of directly transferring the fund-raising amount to a charity from a post office or a bank.

Further, for example, a method of making a donation to a charity by using a service of dial Q2 via a telephone line is also known.

Further, in recent years, there is also a method of raising money for a charity through a network such as the Internet (for example, Patent Document 1). In this method, when the user (browser) accesses the homepage of a company that conducts a charity business via the Internet and clicks on the banner advertisement installed on the homepage, the banner advertisement is played (displayed). . At that time, a part of the advertising fee collected from the sponsor (advertiser) of the banner advertisement is donated by the company to the charity.

[0005]

[Patent Document 1] Japanese Unexamined Patent Publication No. 2001-283082

[0006]

However, in the method described in Patent Document 1, even if the user clicks on the banner advertisement, the sponsor confirms whether or not the advertisement was actually seen. There was a problem that I could not do it.

Therefore, even if the sponsor asks the provider to pay a high advertisement fee and allocate a part of the advertisement fee to the donation to the charity, the sponsor can carry out the charity business. It cannot be said that the image improvement and advertising effect of can be expected.

[0008] The present invention has been made in view of such a situation, and it is possible to guarantee the advertising effect of a sponsor when a charity is donated via the Internet.

[0009]

According to the information processing system of the present invention, the first information processing apparatus receives the advertisement posting request from the second information processing apparatus and displays the advertisement information about the second information processing apparatus. From the fourth information processing device to the second information processing device via the creating device to create, the providing device that provides the advertisement information created by the creating device to the plurality of third information processing devices, and the network. And a billing unit that performs a billing process on the second information processing device based on the connection notice received by the receiving unit. Requesting means for requesting the advertisement of the advertisement from the first information processing device;
A first distribution unit that distributes first information about the second information processing device via a network based on a request from the information processing device of
An acquisition unit that acquires advertisement information from the first information processing device, an addition unit that adds the advertisement information acquired by the acquisition unit to the second information regarding the third information processing device, and a fourth information processing device. A second distribution unit that distributes the second information via the network based on a request from the third information processing apparatus.
Connected to the information processing device and receiving the second information, and the second connection received by the connection by the first connecting means.
When the advertisement information added to the first display control means for controlling the display of the information and the second information, the display of which is controlled by the first display control means, is selected via the network. Second connection means for connecting to the second information processing device to receive the first information, and second display control means for controlling the display of the first information received by the connection by the second connection means, It is characterized in that the first information processing apparatus is provided with a notifying means for notifying that the second information processing apparatus has been connected via the network.

The first information processing apparatus calculates a donation amount for donating to a charity based on the connection notification received by the receiving unit, and a donation amount calculated by the calculating unit. , A charity can be further provided with a remittance means for performing remittance processing.

The calculating means can count the number of times the fourth information processing device is connected to the second information processing device, and calculate the donation amount according to the number of times.

The first information may be a homepage opened by the second information processing apparatus, and the second information may be a homepage opened by the third information processing apparatus.

[0013] The advertisement information includes a first advertisement banner installed on a homepage set up by the third information processing apparatus, and a second advertisement banner displayed by selecting the first advertisement banner, The second advertisement banner may include information for connecting to a homepage established by the second information processing device.

The second advertisement banner may further include selection information for selecting any one of the plurality of second information processing devices.

The selection information includes auxiliary information for displaying a plurality of genres, and each advertisement information corresponding to the plurality of second information processing devices is classified so as to belong to at least one of the plurality of genres. Can be

In the information processing system of the present invention, the first information processing apparatus creates advertisement information about the second information processing apparatus, and the created advertisement information is provided to a plurality of third information processing apparatuses. , The connection notification to the second information processing device is received from the fourth information processing device, and the charging process is executed for the second information processing device based on the connection notification. In addition, the second information processing apparatus requests the first information processing apparatus to place an advertisement, and the first information processing apparatus based on the request from the fourth information processing apparatus
Information is distributed, the third information processing apparatus acquires advertisement information from the first information processing apparatus, and the acquired advertisement information is added to the second information related to the third information processing apparatus,
The second information is distributed based on the request from the fourth information processing device. Further, the fourth information processing device is connected to the third information processing device via the network to receive the second information, and the received second information is displayed and added to the second information. When the advertising information being displayed is selected, the first information is connected by being connected to the second information processing apparatus via the network, the received first information is displayed, and the first information processing apparatus is displayed. On the other hand, the fact that the second information processing device is connected is notified.

The information processing apparatus according to the present invention receives a request to place an advertisement from the first information processing apparatus, and creates creating means for creating advertisement information about the first information processing apparatus, and advertising information created by the creating means. To a plurality of second information processing apparatuses, a receiving means for receiving a connection notification from the third information processing apparatus to the first information processing apparatus, and a connection notification received by the receiving means. Based on the above, the first information processing apparatus is provided with a charging means for executing a charging process.

[0018] Based on the connection notification received by the receiving means, a calculating means for calculating a donation amount for donation to the charity, and a remittance processing to the charity based on the donation amount calculated by the calculating means. It is possible to further provide a remittance means for executing.

The calculating means can count the number of times the third information processing device is connected to the first information processing device, and can calculate the donation amount according to the number of times.

The advertisement information includes a first advertisement banner installed on a homepage provided by the second information processing device and a second advertisement banner displayed by selecting the first advertisement banner, The second advertisement banner may include information for connecting to a homepage established by the first information processing device.

The first advertisement banner may include at least information indicating the donation content.

The second advertisement banner may include at least information for indicating the content of raising the advertisement posting fee of the first information processing device to the charity by selecting the second advertisement banner. .

The second advertisement banner may further include selection information for selecting any one of the plurality of first information processing devices.

The selection information includes auxiliary information for displaying a plurality of genres, and the respective advertising information corresponding to the plurality of first information processing devices may belong to at least one of the plurality of genres. Can be

The information processing method of the present invention is created by a step of creating advertisement information about the first information processing apparatus in response to a request to place an advertisement from the first information processing apparatus, and a processing of the creating step. A step of providing advertisement information to a plurality of second information processing apparatuses, a step of receiving a connection notification from the third information processing apparatus to the first information processing apparatus, and a step of receiving the information are received. A billing step of performing a billing process on the first information processing device based on the notified connection.

The program recorded on the recording medium of the present invention includes a creating step for creating advertisement information about the first information processing apparatus in response to a request for posting an advertisement from the first information processing apparatus, and a creating step. A providing step of providing the advertisement information created by the processing to the plurality of second information processing apparatuses, a receiving step of receiving a connection notification from the third information processing apparatus to the first information processing apparatus, and a receiving step A billing step of performing a billing process for the first information processing device based on the connection notification received by the process of the step.

The program of the present invention receives a request to place an advertisement from the first information processing apparatus and creates advertisement information about the first information processing apparatus, and the advertisement information created by the processing of the creating step. Is provided by a plurality of second information processing apparatuses, a reception step of receiving a connection notification from the third information processing apparatus to the first information processing apparatus, and a reception step. The first information processing apparatus is caused to cause the computer to execute a charging step for executing a charging process based on the connection notification.

In the information processing apparatus and method and the program of the present invention, advertisement information relating to the first information processing apparatus is created in response to a request to place an advertisement from the first information processing apparatus, and the created advertisement information. Is provided to a plurality of second information processing apparatuses, a connection notification to the first information processing apparatus is received from the third information processing apparatus, and the first information processing apparatus is notified based on the received connection notification. The billing process is executed.

[0029]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a diagram showing a configuration example of a click donation system to which the present invention is applied. In this click donation system, a donation server 1, sponsor sites (sponsors) 2-1 to 2-K, and collaborative sites (partners) 3-1 to 3-M are connected to a network 4, and a user terminal device. 5-1 to 5-N are connected.

The donation server 1 is a computer,
The CPU (Central Processing Unit) 11 (FIG. 2) is
A server program stored in the storage unit 18, and
Executes the processing described below based on a CGI (Common Gateway Interface) script. In addition to CGI scripts, Java (registered trademark) scripts and php (Hypertext Pre
processor) script may be used.

For example, the fund-raising server 1 wants to use a service (hereinafter referred to as a charity advertisement) that allocates a part of the advertisement fee as a donation to the charity 6 as a charity project. 1 to 2-K
Recruit. The fundraising server 1 is a sponsoring site 2-1 to 2-K.
We received a request for a charity advertisement from the company, and based on the prescribed information registered at that time (for example, sponsorship site name, address, telephone number, or advertisement design), an advertisement banner with a fundraising function (hereinafter, charity banner). Called)
While creating the account, the billing process is executed for the sponsoring sites 2-1 to 2-K, and the advertisement fee is charged.

The fund-raising server 1 also collects an advertisement fee from the sponsorship sites 2-1 to 2-K (or concludes a charity advertisement posting contract), and the charity of the sponsorship sites 2-1 to 2-K is free of charge. Cooperation sites (partners) 3-1 to 3- that install banners on the homepage
Call for M. The fund-raising server 1 provides (delivers) the charity banner via the network 4 to the cooperation sites 3-1 to 3-M that have approved the installation of the charity banner. It should be noted that the fund-raising server 1 may provide the charity banner by another method (that is, offline) without using the network 4.

The charity banners (advertising banners of the sponsorship site 2) installed on the homepages established by the cooperative sites 3-1 to 3-M are user terminal devices 5-1 to 5-N.
When clicked by, the fund-raising server 1 is notified that the click has been made.
Counts the number of clicks for each sponsored site. The details will be described later.

The fund-raising server 1 further directly transfers a part of the advertising fee collected from the sponsorship sites 2-1 to 2-K to the charity 6 as a donation, or makes an electronic charge via the network 5. Send money by payment.

The sponsorship sites 2-1 to 2-K receive the solicitation for charity advertisements from the fundraising server 1 and collect the funds from the fundraising server 1.
To a charity advertisement, and sends predetermined information necessary for the advertisement. Sponsoring site 2-1
2 to 2-K are also charged with the advertisement fee from the fund-raising server 1. The sponsorship sites 2-1 to 2-K further relate to homepages established by the sponsorship sites 2-1 to 2-K.
An HTML (Hypertext Markup Language) file is stored in a storage unit (not shown), and user terminal devices 5-1 to 5
-The HTML file is distributed via the network 4 based on the access from N.

The cooperation sites 3-1 to 3-M receive an offer from the donation server 1 for the free installation of the charity banner, notify the donation server 1 of the consent to install the charity banner, and provide the charity banner. receive. The cooperation sites 3-1 to 3-M have HTML files related to homepages opened by the cooperation sites in a storage unit (not shown), and based on access from the user terminal devices 5-1 to 5-N, network Deliver the HTML file via 4.

Each of the user terminal devices 5-1 to 5-N is a computer and executes a WWW (World Wide Web) browser stored in a storage unit (not shown) incorporated in the CPU. Executed by the user terminal devices 5-1 to 5-N
The WWW browser accesses the homepages established by the cooperating sites 2-1 to 2-K or cooperating sites 3-1 to 3-M based on the user's instruction, and the HTML transmitted via the network 4 The file is received and the image corresponding to the HTML file is displayed on a monitor (not shown). User terminal devices 5-1 to 5-N
In addition to browsing homepages, can perform various types of data communication such as sending and receiving electronic mail and sending and receiving images.

The user terminal devices 5-1 to 5-N are, for example, personal computers and PDAs (Personal Digital).
Assistant), or a network such as a mobile phone 4
It can be widely applied to electronic devices that can be connected to.

The network 4 may be wired or wireless, such as a public line network, a local area network, a network such as the Internet, or digital satellite broadcasting.

Hereinafter, when it is not necessary to individually distinguish the sponsorship sites 2-1 to 2-K, they are simply referred to as the sponsorship site 2,
When it is not necessary to distinguish the cooperation sites 3-1 to 3-M individually, the cooperation sites 3-1 to 3-M are simply referred to as the cooperation site 3 and the user terminal device 5-
When it is not necessary to individually distinguish 1 to 5-N, they are simply referred to as user terminal devices 5.

FIG. 2 is a block diagram showing a configuration example of the donation server 1. Although illustration is omitted, the sponsorship site 2, the cooperation site 3, or the user terminal device 5 is similarly configured.

The CPU 11 has a ROM (Read Only Memory) 12
Server program stored in, or storage unit 18
Various processing is executed according to the server program loaded from the RAM (Random Access Memory) 13. RAM
The data necessary for the CPU 11 to execute various processes are also stored in the storage unit 13 as appropriate.

The CPU 11, ROM 12, and RAM 13 are connected to each other via a bus 14. An input / output interface 15 is also connected to the bus 14.

The input / output interface 15 includes an input section 16 composed of buttons, switches, a keyboard or a mouse, and a CRT (Cathode Ray Tube).
And a display such as an LCD (Liquid Crystal Display), an output unit 17 including a speaker, a storage unit 18 including a hard disk drive, and a communication unit 19 including a modem and a terminal adapter are connected. There is. In addition to the server program, the storage unit 18 stores the number of clicks of the charity banner counted by the CPU 11 as a database. The communication unit 19 performs communication processing via the network 4.

A drive 20 is connected to the input / output interface 15 if necessary, and the magnetic disk 2
1, an optical disc 22, a magneto-optical disc 23, a semiconductor memory 24, or the like is appropriately mounted, and a computer program (server program or the like) read from the computer program
Are installed in the storage unit 18 as needed.

FIG. 3 shows an example of information recorded in the database stored in the storage unit 18. As shown in the figure, the database in the storage unit 18 records the number of clicks for each sponsored site. Here, the number of clicks indicates the number of clicks per month (the number of accesses to the sponsoring site 2) or the cumulative number of clicks from the start of the posting of the charity advertisement to the present.

In the case of the example in FIG. 3, the number of clicks is "500" (times) in correspondence with the sponsoring site name of "sponsoring site A".
Is recorded, and the number of clicks is recorded as "1000" (times) in correspondence with the sponsoring site name of "Sponsoring site B", and it is clicked in correspondence with the sponsoring site name of "Supporting site C". The number "100" (times) is recorded.

In the example of the information recorded in the database shown in FIG. 3, only the number of clicks is recorded, but in addition to this, the registration regarding the sponsorship site 2 obtained when the charity advertisement posting request is received. The donation amount calculated according to the information and the number of clicks may be recorded in association with each other.

Next, referring to the flowchart of FIG.
A process executed by the fund-raising server 1 to create a charity banner in response to a request for a charity advertisement from the sponsoring site (sponsor) 2 and deliver the charity banner to the cooperating site (partner) 3 will be described.

In step S1, the manager of the fund-raising server 1 searches for a sponsoring site (sponsor) 2 that wants to use the charity advertisement. In step S11, the CPU of the sponsorship site 2 (CPU 11 of the fundraising server 1 described in FIG. 2)
(Not shown in the figure because it has the same configuration as the above) receives a charity advertisement from the donation server 1, requests the charity advertisement server 1 to post a charity advertisement, and transmits predetermined information necessary for the advertisement publication. .

In step S2, the CP of donation server 1
U11 determines whether or not it has received a request for advertisement placement from the sponsoring site 2, and waits until receiving a request for advertisement placement from the sponsoring site 2.

If it is determined in step S2 that an advertisement placement request has been received from the sponsoring site 2, step S2
Proceeding to 3, the CPU 11 of the fund-raising server 1 creates a charity banner based on the predetermined information acquired when receiving the request. Here, the method of creating the charity banner is not particularly limited.

In step S4, the manager of the fund-raising server 1 searches for a cooperation site (partner) 3 that sets up a charity banner free of charge. In step S21, the CPU of the cooperation site 3 (the donation server 1 described in FIG. 2
(Not shown because it has the same configuration as the CPU 11 of the above), receives a charity banner free installation from the fundraising server 1, notifies the fundraising server 1 of the consent to install the charity banner, and distributes the charity banner. Request.

At step S5, the CP of the donation server 1
U11 determines whether the distribution of the charity banner is requested from the cooperating site 3, and waits until the distribution of the charity banner is requested from the cooperating site 3.

When it is determined in step S5 that the charity banner is requested to be distributed from the cooperating site 3, the process proceeds to step S6, and the CPU 11 of the donation server 1
The charity banner created in the process of step S3 is distributed to the cooperation site 3 via the communication unit 19 and the network 4. In step S22, CPU of cooperation site 3
Receives the charity banner delivered from fundraising server 1 and installs it on their homepage (added)
Then, the process ends.

In the above, the charity banner is created in the processing of step S3. However, for the convenience of having the charity banner installed on the homepage established by the cooperation site 3, in order not to disturb the corporate image of the cooperation site 3, step S5
In this process, when the distribution of the charity banner is requested from the cooperating site 3, the charity banner according to the preference of the cooperating site 3 may be created.

Next, referring to the flowchart of FIG.
The processing in which the user terminal device 5 clicks the charity banner installed on the homepage of the cooperation site 3, accesses the sponsorship site 2 in response to the click, and the fundraising server 1 counts the number of clicks (the number of accesses) will be described. To do.

In step S61, the WWW browser executed by the user terminal device 5 causes the URL (Uniform Resource Locato) of the homepage established by the cooperative site 3 to be displayed.
access r). In step S51, the CPU of the cooperative site 3 delivers the accessed HTML file to the user terminal device 5 via the network 4.

In step S62, the WWW browser of the user terminal device 5 causes the cooperative site 3 to access the network 4
The HTML file transmitted through is received and, for example, the top page 31 of the cooperation site 3 as shown in FIG. 6 is displayed on the monitor.

FIG. 6A shows a display example of the entire top page 31, and in addition to the web page of the cooperation site 3, a charity banner 32 and an explanation (introduction) sentence 33 of the charity banner 32 are displayed. FIG. 6B shows an enlarged display example of the charity banner 32 and the explanatory note 33 on the top page 31 shown in FIG. 6A.

The explanation 33 in the example of FIG. 6 says, "You can donate just by clicking this banner.
You can easily understand the content of the donation. If the user who has read this explanation 33 can know the meaning of the charity banner 32 and wants to know the contents of the donation system, or
Click the charity banner 32 if you want to actually raise funds.

In step S63, the WWW browser of the user terminal device 5 causes the user to display the charity banner 3
It is determined whether or not 2 is clicked, and it waits until the charity banner 32 is clicked. In this process, the charity banner 32 is not clicked,
Of course, it is possible that other advertising banners or URLs to other link destinations are clicked, but those cases shall not be considered.

If it is determined in step S63 that the charity banner 32 has been clicked, step S63
Proceeding to 64, the WWW browser of the user terminal device 5 displays the explanation window 41 of the donation content as shown in FIG. 7, for example. The explanation window 41 is displayed when the charity banner 32 is clicked.

FIG. 7A shows an explanation window 41 when the charity banner 32 on the top page 31 is clicked.
Of the charity banner, information (topics) about the sponsorship site 2 that is a sponsor of the charity banner, and an explanation 42 of the contents of the fund-raising system are displayed. Here, the explanation window 41 is a so-called advertisement banner. FIG. 7B shows the explanation window 4 shown in FIG. 7A.
The example of expansion display of the explanatory note 42 of 1 is shown.

In the explanation window 41 of the example shown in FIG.
The company name of the sponsoring site 2 such as "Company", information about the services provided by the sponsoring site 2 such as "*** Reservation is open", and a message such as "You can make a reservation right now from our website" In addition to the URL, the description 42 describes the content of the fund-raising system such as "Click on this advertisement to collect money."

A user who has browsed the explanation window 41 can know the contents of the donation system (the system can donate by just clicking), and if he / she wants to actually donate, or further this advertisement. When the detailed contents are desired, the explanation window 41 is clicked. Since the explanation window 41 is the advertisement banner as described above, if it is in the explanation window 41,
You can click anywhere.

In step S65, the WWW browser of the user terminal device 5 causes the user to enter the explanation window 41
If it is determined that the (advertising banner) is clicked, and if it is determined that the explanation window 41 is clicked, the process proceeds to step S66, the URL of the home page established by the corresponding sponsor site 2 is accessed, and in step S67. Notify the fund-raising server 1 that the sponsorship site 2 has been accessed.

In step S41, the sponsoring site 2
The CPU delivers the accessed HTML file to the user terminal device 5 via the network 4. Step S6
8, the WWW browser of the user terminal device 5 is the HT sent from the sponsoring site 2 via the network 4.
When the ML file is received, for example, the top page 51 of the sponsoring site 2 as shown in FIG.
Display at a position that does not overlap with.

As shown in FIG. 8, almost simultaneously with the display of the top page 51 of the sponsoring site 2, the explanation window 41 is switched to a message showing "thank you".

In the explanation window 41 of the example in FIG. 8, a message showing a thank-you message such as "Thank you for your cooperation" and "The advertising fee from the sponsoring company was donated to the volunteer group through the △△ company. We also have a total volunteer site, "△△ Company" homepage, so please drop in. Message indicating that the donation has been completed is displayed, and the button 43 linked with the URL for accessing the homepage established by the ΔΔ company (that is, the donation server 1) is displayed.

The user who browses the explanation window 41 can know the completion of donation and can browse the home page (top page 51) of the sponsoring site 2. Further, the user is more interested in the donation system, and can click the button 43 to access the home page (more detailed contents of the donation system) established by the donation server 1.

In step S31, the donation server 1
The CPU 11 uses the user terminal device 5 via the network 4.
Received an access notification to the designated sponsoring site 2,
The CGI script stored in the storage unit 18 is executed using the access notification as an argument. As a result, the CGI script counts (clicks) the number of clicks on the sponsoring site 2, and updates the number of clicks on the database stored in the storage unit 18 (that is, increments the number of clicks by 1) in step S32. ).

If it is determined in step S65 that the explanation window 41 has not been clicked by the user, the process proceeds to step S69, and the WWW of the user terminal device 5 is executed.
The browser also allows the user to enter an explanation window 41
If it is determined that the explanation window 41 is not terminated, the process returns to step S65, and the above-described processing is repeatedly executed.

In step S69, if it is determined that the explanation window 41 has been terminated, that is, if it is determined that the donation has not been made (the advertisement of the sponsorship site 2 has not been browsed), the processing is terminated. .

In the above, the explanation window 41 displayed when the charity banner 32 is clicked
Although only one is shown, of course, a plurality of explanation windows 41 may be displayed so that the user can select an advertisement (explanation window 41) of interest from among them, or one explanation window 41 may be displayed. It is also possible to display a plurality of advertisements in 41 and allow the user to select an advertisement of interest from among them. Furthermore, instead of letting the user select the one that interests them from multiple ads, let them browse all ads one after another,
The sponsoring site 2 using the charity advertisement may be equally guaranteed to receive the advertising effect.

Next, referring to the flowchart of FIG.
The charging process executed by the donation server 1 for the sponsorship site 2 will be described.

In step S91 (corresponding to step S11 in FIG. 4), the CPU of the sponsoring site 2 receives the charity advertisement from the donation server 1 and collects the donation server 1.
To a charity advertisement, and sends predetermined information necessary for the advertisement.

In step S81 (corresponding to step S2 in FIG. 4), the CPU 11 of the fund-raising server 1 determines whether or not the sponsorship site 2 has requested the advertisement, and requests the sponsorship site 2 to place the advertisement. Wait until you receive it.
Then, if it is determined in step S81 that the advertisement placement request has been received from the sponsoring site 2, step S8
Proceeding to 2, the charging process is executed based on the contract content with the sponsor site 2.

For example, the number of clicks on the explanation window 41 (advertising banner) is 10,000 (times / month), the contract content is X (yen), and the number of clicks recorded in the database in the storage unit 18 is 10,000 (times). / Month), the difference charge Y1 is calculated, and the advertisement charge Z1 (= X−Y1) charged to the sponsoring site 2 is calculated. On the other hand, when the number of clicks is 10,000 (times / month) or more, the difference Y2 is calculated and the advertising fee Z2 (= X) charged to the sponsoring site 2 is calculated.
+ Y2) is calculated.

For example, when the number of clicks is 1 (times), P
The contract content is (yen), and the advertisement fee Z3 (= Q · P) is calculated from the number of clicks Q per month, or the database is stored in the storage unit 18 without charging at the time of contract. The advertisement fee Z may be charged when the recorded number of clicks reaches 10,000.

In step S83, the donation server 1
Bills the sponsoring site 2 for the advertisement listing fee calculated in the process of step S82. In step S92, the sponsoring site 2 determines whether or not the advertisement placement fee has been charged by the donation server 1, and waits until the advertisement placement fee is charged.

If it is determined in step S92 that the advertisement placement fee has been charged by the fund-raising server 1, the process proceeds to step S93, and the sponsoring site 2 pays the advertisement placement fee charged by the fund-raising server 1. Step S84
In step S83, the donation server 1 determines whether or not the advertisement posting fee has been paid from the sponsoring site 2, and if it is determined that the advertisement posting fee has not been paid.
Then, the above process is repeated.

If it is determined in step S84 that the advertisement listing fee has been paid by the sponsoring site 2, the process ends.

Next, the remittance processing to the charity 6 executed by the donation server 1 will be described with reference to the flowchart of FIG.

In step S101, the donation server 1
The CPU 11 reads the number of clicks for each sponsor site 2 from the database stored in the storage unit 18. In step S102, the CPU 11 calculates a donation amount according to the read number of clicks.

For example, when the number of clicks is 1 (times), R
When the donation amount of (yen) is set, the donation amount T (= R · S) is calculated from the read number of clicks S (times).

In step S103, the donation server 1
The CPU 11 executes the remittance process to the charity 6 from the calculated donation amount. That is, the donation amount calculated in the process of step S102 is remitted to the charity 6 from the advertisement listing charges obtained by the charging process described using the flowchart of FIG. Here, the method of remittance is not particularly limited.

Through the above processing, a part of the advertising fee collected from the sponsoring site 2 is collected from the fundraising server 1 to the charity 6 according to the number of accesses (clicks) to the sponsoring site 2.
Be donated to.

As described above, the user of the user terminal device 5 uses the charity banner 3 installed in the cooperative site 3.
After understanding the meaning of 2, the charity banner 32 is clicked, and after explaining the contents of the donation system by the explanation window 41 displayed next, the explanation window 4
To click 1 (that is, the user will intentionally access the home page of the sponsoring site 2 by understanding that it is a system that raises money by the advertisement posting fee of the sponsoring site 2), The advertising effect is guaranteed and the corporate image can be expected to improve.

Further, the user can donate to the charity 6 as a result by browsing the advertisement on the sponsorship site 2 without paying the donation amount. Although the cooperation site 3 does not receive any consideration for installing a charity banner, it can be expected to improve the corporate image of participating in a charity project.

Further, the fund-raising server 1 can allocate a part of the advertisement posting fee obtained from the sponsorship site 2 to the donation and receive the balance (= advertising posting fee-donation) as a commission.

Therefore, by applying the click fund-raising system of the present invention, when the user sees the charity banner while enjoying the surfing on the internet, he or she clicks on the charity banner to display the advertisement of the sponsorship site 2. By browsing, part of the advertising fees on the sponsoring site 2 will be donated to the charity 6, so more visitors (clicks) to the sponsoring site 2 can be expected, and participation in charity projects will be promoted. .

The explanation window 41 (advertisement banner) displayed after the charity banner 32 is clicked can also be configured as follows.

A second embodiment of the processing in which the user terminal device 5 according to the present invention clicks on the charity banner installed on the home page of the cooperation site 3 will be described with reference to the flowchart of FIG. In addition, the fund-raising server 1, the sponsorship site 2, which corresponds to the user terminal device 5 of FIG.
The flowchart of the cooperation site 3 is the same as the flowchart of FIG. Further, steps S151 to S153 of FIG. 11 are the same as step S6 of FIG.
1 to S63, and steps S161 to S163 of FIG. 11 correspond to steps S66 to S68 of FIG. 5, respectively.

In step S151, the WWW browser executed in the user terminal device 5 accesses the URL of the home page established by the cooperative site 3 (processing corresponding to step S61 in FIG. 5). On the other hand, the CPU of the cooperative site 3 delivers the accessed HTML file to the user terminal device 5 via the network 4 (step S51 in FIG. 5).

Therefore, in step S152, the WWW browser of the user terminal device 5 receives the HTML file transmitted from the cooperation site 3 via the network 4, and, for example, the cooperation site as shown in FIG. 6 described above. The top page of No. 3 is displayed on the monitor (processing corresponding to step S62 in FIG. 5).

In step S153, the WWW browser of the user terminal device 5 determines whether or not the user has clicked the charity banner 32, and waits until the charity banner 32 is clicked (corresponding to step S63 in FIG. 5). processing). As in the case of the process of step S63 in FIG. 5 described above, the charity banner 32 is not clicked, and other advertisement banners and other link destinations are displayed.
It does not take into consideration when the URL is clicked.

When it is determined in step S153 that the charity banner 32 has been clicked, the process proceeds to step S154, and the WWW browser of the user terminal device 5
For example, a charity window 91 as shown in FIG. 12 is displayed. This charity window 91
Is displayed when the charity banner 32 is clicked.

In the case of the example of FIG. 12, the charity window 91 has a navigation area 92 and an explanation area 93.
Is provided. For example, the explanation area 93 has a width of 40.
The navigation area 92 has a width of 400 pixels and a height of 50 pixels.
Composed of pixels.

In the explanation area 93, icons corresponding to five kinds of genres (life & money 102, shopping & leisure 103, internet service 104,
Career School Business 105 and Entertainment 106) and random display icons 10
1.Explanation of the contents of the donation system such as "One click volunteer", "Click the icon of the genre you care about, and select the advertisement you want to see with the ← → button.", "← Previous advertisement" , "← next advertisement", and "? Details of genre" are displayed for each icon displayed in the navigation area 92.

The sponsorship sites 2-1 to 2-K, which are sponsors of the charity banner, are distributed (belong to) to at least one of these five genres. In the case of the present example, the icons corresponding to the genres are Life & Money 102, Shopping & Leisure 103, Internet Service 104, Career / School / Business 105, and Entertainment 1.
It is set as 06. Also, the random display icon 101 is
From all genres, it is an icon to be displayed randomly. Of course, the genres are not limited to five types, and the types can be changed appropriately according to the state of the sponsorship site 2. In the following, it is not particularly necessary to distinguish the icons, and the life & money 102, shopping & leisure 103, Internet service 10
4, when referring to the icons of the career school business 105 and the entertainment 106, the names of the icons are omitted and the icons 101 to 106 are simply described.

The user who browses this explanation area 93 is
Each icon 1 shown in the navigation area 92
Contents of 01 to 107 and arrow icons 121 and 1
You can know the contents of 22.

FIG. 13 shows an enlarged display example of the navigation area 92 shown in FIG. In the navigation area 92, random display 101, life & money 102, shopping & leisure 103, internet service 104, career school business 10
In addition to icons corresponding to 6 types (including random display) of 5 and entertainment 106, a genre detail icon 107, a left arrow icon 121, and a right arrow icon 122 are provided as icons showing the details of the genre. It is displayed. Further, on the left end of the navigation area 92, an explanation of the contents of the fund-raising system such as “You can donate by clicking on the advertisement.” Is displayed. If there is no particular limitation on the name of the icon, the genre detailed icon 107,
The left arrow icon 121 and the right arrow icon 122 are simply described as icons 107, 121, 122.

The explanation on the left end of the navigation area 92 (in the case of the present example, "You can donate by clicking on the advertisement.") Is a △△ company (ie donation server 1), as shown in FIG. The logo or the like may be displayed. Further, the explanation of FIG. 13 and the logo of FIG. 14 may be alternately displayed every predetermined time.

In addition, the user terminal device 5 is attached to each of the icons 101 to 107 shown in the navigation area 92.
When the mouse cursor 151 is moved to, the explanation of the icon to which the cursor 151 is moved is displayed as shown in FIG. In the case of the example of FIG. 15, since the mouse cursor 151 is placed on the icon of the life & money 102, the WWW browser displays the “life & money” balloon 133. Also, for example, the career school business 10 in the navigation area 92
When the mouse cursor 151 is placed on the icon of No. 5, the WWW browser displays the balloon 135 of "Career School Business" as shown in FIG. This allows the user to navigate the navigation area 92.
Also in, you can know the explanation of the icon.

If the user wants to know the details of the genre, the user clicks the genre details 107. When the icon of the genre details 107 is clicked, for example,
"Life & Money: Banks, securities, insurance, real estate, housing, cars, cards, loans, moving, bridal related et
c, Shopping & leisure: Detailed description corresponding to each genre such as online shopping in general, used purchase, travel, hotel, reservation, rental car, sports, beauty and health related etc.

When the user actually wants to make a donation,
Or if you want to see ads in the genres you are interested in,
Icon 1 displayed in navigation area 92
One of the icons 01 to 106 is clicked.

In step S155, the WWW browser of the user terminal device 5 determines whether or not the user has clicked any one of the plurality of icons 101 to 106 corresponding to the plurality of genres displayed in the navigation area 92. Then, the process waits until any one of the icons 101 to 106 is clicked. In this process, the icons 101 to 106 in the navigation area 92 are not clicked, and other icons (detailed icon 107 of genre, arrow icon 1
21 and 122) may be clicked, but those cases are not taken into consideration.

When the WWW browser of the user terminal device 5 determines in step S155 that any one of the icons has been clicked, the process proceeds to step S156,
The advertisement banner of the genre corresponding to the selected icon is displayed in the explanation area 93.

For example, Career School Business 1
When the icon of 05 is clicked, the explanation area 93 of the charity window 91 has a randomly selected sponsoring site among the sponsoring sites 2-1 to 2-10 distributed in the genres of career school business. Information (topics) about 2-1 is displayed.

For example, as shown in FIG. 16, a carrier school business 1 in the navigation area 92
When the icon of 05 is clicked, the WWW browser of the user terminal device 5 displays the charity window 91 as shown in FIG.

In the charity window 91 in the example of FIG. 17, the company name of the sponsoring site 2 such as "XX company", "*"
Information about services provided by the sponsoring site 2 such as "*** Reservation is being accepted", and an explanation area 93 and a navigation area with a message and URL such as "You can make a reservation right now from our website" 92 is displayed.

The user who browses this charity window 91 can browse the advertisement of the selected genre (in the present example, the genre of career school business 105). In addition, the user, in step S15
When the user wants to browse other advertisements in the same genre selected in the process of 5, the arrow icons 121 and 122 displayed in the navigation area 92 are displayed.
Click. Also, if you want to actually make a donation or if you want to know more detailed contents of this advertisement, click in the explanation area 93. Note that, as described above, the explanation area 93 is an advertisement banner, so any location within the explanation area 93 may be clicked.

In step S157, the WWW browser of the user terminal device 5 determines whether or not the arrow (arrow icon 121 or 122) is clicked by the user. If it is determined that the arrow has been clicked, the process proceeds to step S158, and the WWW browser of the user terminal device 5 is the genre selected in the process of step S155, and is displayed in the process of step S156. An advertisement (advertisement banner) of a sponsoring site different from 2-1) is displayed in the explanation area 93. For example, when the arrow icon 122 is clicked, the arrow icon 122 becomes an arrow icon corresponding to the next advertisement, so that the sponsorship sites 2-1 to 2-10 belonging to the genre of career school business are identified. , The advertisement of the sponsorship site 2-2 different from the sponsorship site 2-1 is displayed in the explanation area 93. Specifically, as shown in FIG. 18, the advertisement in the explanation area 93 is switched (the explanation area 93 before the switching is shown in FIG. 17).

In the explanation area 93 of the example of FIG. 18, "□□"
Information about the company name of the sponsoring site 2-2 such as "company" and the service provided by the sponsoring site such as "new registration campaign in progress" is described. The user
If you want to actually raise funds, or if you want to know more detailed contents of this advertisement, click in the explanation area 93.

The order of the sponsorship sites 2-1 to 2-10 belonging to the same genre (in this example, the genre corresponding to the icon of the carrier school business 105) is determined by, for example, the process of step S154. When the window 91 is displayed, the window 91 is randomly determined, and thereafter the process is terminated (step S1 described later).
In 60, the display order in the genre is not changed until the charity window 91 is closed or the fund-raising is completed in step S163). After this process, if the leftward arrow icon 121 is clicked again in the process of step S157 (that is, the "previous advertisement" arrow icon is clicked), it is displayed in the process of step S156. The advertisement (advertising banner) on the supporting site (supporting site 2-1)
It is displayed again in the explanation area 93 (FIG. 17).

In step S159, the WWW browser of the user terminal device 5 determines whether or not the user has clicked on the advertisement banner (in the present example, the explanation area 93 in FIG. 18), and the advertisement banner has been clicked. When it is determined that the charity window 91 has not been completed, the WWW browser of the user terminal device 5 determines whether the charity window 91 has been terminated by the user. When it is determined in step S160 that the charity window 91 has not been closed, or in step S157.
If it is determined that the arrow is not clicked in, the process returns to step S155, and the user terminal device 5
The WWW browser determines whether the genre is clicked by the user, and repeatedly executes the above-described processing. That is, the advertisement banner of the next genre or the same genre is selected and displayed based on the user's instruction.

At this time, the charity window 91 is
For example, it is configured as shown in FIG. That is, the explanation of the navigation area 92 as shown in FIG. 12 is not displayed in the explanation area 93, and the advertisement banner of the sponsorship site 2-2 is displayed in the explanation area 93. However, in the WWW browser of the user terminal device 5, when the user puts the mouse cursor 151 on the navigation area 92, as described above, the explanation of the icon as shown in FIG. 15 or 16 is described. Since the balloon 133 or 135 is displayed, when the description of the icon as shown in FIG. 12 is not displayed in the description area 93 (that is, the advertising banner of the sponsorship site 2-2 as shown in FIG. 18 is displayed. User), the user also moves the mouse cursor 15 to the icon in the navigation area 92.
You can know the contents of the genre simply by matching 1. After the processing of step S155, the same processing is repeated.

When it is determined in step S159 that the advertisement banner (for example, the explanation area 93 as shown in FIG. 18) has been clicked, the process proceeds to step S161, and the WWW browser of the user terminal device 5 displays the corresponding sponsor site. 2 (for example, the sponsoring site 2-2), access the URL of the homepage (step S in FIG. 5).
In step S162, the fund-raising server 1 is notified that the sponsorship site 2 has been accessed (processing corresponding to step S67 in FIG. 5).

In response to the processing of step S161, the CPU of the sponsoring site 2 changes the accessed HTML file to
It is delivered to the user terminal device 5 via the network 4 (step S41 in FIG. 5 described above). Therefore, in step S163, the WWW browser of the user terminal device 5 receives the HTML file transmitted from the sponsorship site 2 via the network 4, and, for example, the sponsorship site 2 (current example) as shown in FIG. In case of, sponsorship site 2
-2) top page 51, charity window 9
Display at a position that does not overlap 1.

As shown in FIG. 19, almost at the same time that the top page 51 of the sponsorship site 2 is displayed, the charity window 91 is switched to a message indicating "thank you".

In the charity window 91 in the example of FIG. 19, a message showing a thank-you message such as "Thank you for your cooperation" and "The advertising fee from the sponsoring company is
△△ Donated to a volunteer group through the company.
We also have a total volunteer site, "△△ Company" homepage, so please drop in. Message indicating that the donation has been completed is displayed, and a button 94 linked with a URL for accessing a homepage established by the ΔΔ company (that is, the donation server 1) is displayed.

The user who browses this charity window 91 can see the completion of donation and can browse the home page (top page 51) of the sponsorship site 2. Further, the user is more interested in the donation system, and can click the button 94 to access the home page (more detailed contents of the donation system) established by the donation server 1.

Further, with respect to the processing of step S162,
The CPU 11 of the donation server 1 receives an access notification to the predetermined sponsor site 2 from the user terminal device 5, and uses the access notification as an argument to store the CGI stored in the storage unit 18.
Execute the script (step S3 in FIG. 5 described above)
1). As a result, the CGI script counts the number of clicks on the sponsoring site 2 and updates the number of clicks in the database stored in the storage unit 18 (that is, increments the number of clicks by 1) (described above). Step S32 of FIG. 5).

If it is determined in step S160 that the charity window 91 has been terminated, that is, if it is determined that the donation has not been made (the advertisement of the sponsorship site 2 has not been browsed), the process is terminated. .

By the processing of FIG. 11, the user terminal device 5
Since the WWW browser has made the user select and display the advertisement of the genre in which the user is interested, the effect as the advertisement is further improved as compared with the case where the advertisement of the genre in which the user is not interested is displayed. It can be reflected to the user.

As a result, the sponsoring site 2 is guaranteed the advertising effect.

Further, the user is required to navigate the navigation area 9
2, by operating the genre icons 101 to 106 and the arrow icons 121 and 122, a genre of interest can be selected from a plurality of sponsorship sites 2-1 to 2-K. You can select one sponsoring site.

As a result, the user can donate to the charity 6 as a result by browsing the advertisement on the sponsorship site 2 without paying the donation amount, and browse the advertisement of interest. can do.

The genre of the displayed advertisement banner (information of the sponsorship site 2 displayed in the explanation area 93) is as follows:
It can be changed many times and is not counted as the number of clicks unless the displayed advertisement banner (explanation area 93) is clicked. Also, an advertisement banner (for example, FIG. 18)
In the explanation area 93), for example, Micromedia Flash
(Trademark), JAVA (registered trademark), or the like can be displayed, and the browsing means is not limited as long as it can be displayed by browser software.

Further, the display of the genre can be not only the icons (icons 101 to 106) but also attached information such as an explanatory text that can explain the genre.

Further, in the present invention, the donation server 1 commends the sponsoring site 2 with a large number of clicks, or collects donations and click rates generated by the number of clicks, every predetermined period (for example, monthly). Then, the sponsoring site 2 may be allowed to browse the counting result.

Further, in the present invention, the CPU is made to execute the above-mentioned processing, but the present invention is not limited to this, and it may be executed by, for example, an MPU (Microprocessor Unit).

The series of processes described above can be executed by hardware, but can also be executed by software. When a series of processes is executed by software, a program that constitutes the software can execute various functions by installing a computer in which dedicated hardware is installed or various programs. It is installed from a recording medium into a possible personal computer such as a general-purpose computer.

As shown in FIG. 2, a recording medium for recording a program installed in a computer and put into a state executable by the computer is a magnetic disk 21 (including a flexible disk) or an optical disk 2.
2 (including CD-ROM, DVD (Digital Versatile Disc)),
A package medium including a magneto-optical disk 23 (including MD (Mini-Disc) (registered trademark)) or a semiconductor memory 24, or a storage unit such as a ROM 12 or a hard disk drive in which a program is temporarily or permanently recorded. 18 and the like. The recording of the program in the recording medium may be performed through an interface such as a communication unit 19 such as a router or a modem, if necessary, through a public line network, a local area network, a network 4 such as the Internet, a digital satellite broadcast,
It is performed using a wired or wireless communication medium.

In the present specification, the steps for writing the program recorded on the recording medium are not limited to the processing performed in time series according to the order described, but need not necessarily be performed in time series. It also includes processing executed in parallel or individually.

Further, in the present specification, the system means
It represents the entire apparatus composed of a plurality of devices.

[0139]

According to the information processing system of the present invention, the first information processing apparatus creates advertisement information regarding the second information processing apparatus, and the created advertisement information is stored in a plurality of third information processing apparatuses. The second information processing device is provided with the connection notification to the second information processing device from the fourth information processing device, and the second information processing device is charged based on the connection notification. Further, the second information processing device requests the first information processing device to place the advertisement, and based on the request from the fourth information processing device, displays the first information regarding the second information processing device. The third information processing apparatus distributes, acquires the advertisement information from the first information processing apparatus, adds the acquired advertisement information to the second information regarding the third information processing apparatus, and the fourth information processing. The second information is delivered based on the request from the device. Further, the fourth information processing device is connected to the third information processing device via the network to receive the second information, displays the received second information, and adds the second information to the second information. When the advertisement information being displayed is selected, the first information processing apparatus is connected to the second information processing apparatus via the network to receive the first information, and the received first information is displayed to the first information processing apparatus. On the other hand, the fact that the second information processing device is connected is notified. Thereby, the advertising effect of the sponsor can be guaranteed.

Further, the information processing apparatus and method of the present invention,
Also, according to the program, in response to a request to place an advertisement from the first information processing apparatus, advertisement information regarding the first information processing apparatus is created, and the created advertisement information is provided to a plurality of second information processing apparatuses. Then, the connection notification to the first information processing apparatus is received from the third information processing apparatus, and the charging processing is executed for the first information processing apparatus based on the received connection notification. , Sponsorship advertising effects can be guaranteed.

[Brief description of drawings]

FIG. 1 is a block diagram showing a configuration example of a click donation system to which the present invention is applied.

FIG. 2 is a block diagram showing a configuration example of a donation server in FIG.

FIG. 3 is a diagram showing an example of information recorded by a database stored in the storage unit of FIG.

FIG. 4 is a flowchart illustrating a process from a charity advertisement posting request to a charity banner distribution.

FIG. 5 is a flowchart illustrating an access process executed by a user terminal device.

FIG. 6 is a diagram showing a display example of a home page of a cooperation site.

FIG. 7 is a diagram showing a display example when the charity banner in FIG. 6 is clicked.

FIG. 8 is a diagram showing a display example when the explanation window of FIG. 6 is clicked.

FIG. 9 is a flowchart illustrating a charging process.

FIG. 10 is a flowchart illustrating a money transfer process.

FIG. 11 is a flowchart illustrating an access process executed by a user terminal device.

FIG. 12 is a diagram showing a display example when the charity banner in FIG. 6 is clicked.

13 is a diagram showing a display example of a navigation area in FIG.

FIG. 14 is a diagram showing a display example of a navigation area in FIG.

FIG. 15 is a diagram showing a display example of a navigation area in FIG.

16 is a diagram showing a display example of a navigation area in FIG.

FIG. 17 is a diagram showing a display example when the navigation area in FIG. 12 is clicked.

FIG. 18 is a diagram showing a display example when the navigation area in FIG. 12 is clicked.

FIG. 19 is a diagram showing a display example when the explanation area in FIG. 6 is clicked.

[Explanation of symbols]

1 fundraising server, 2-1 to 2-K sponsorship site,
3-1 to 3-M Cooperation sites, 4 networks,
5-1 to 5-N user terminal device, 11 CPU, 1
2 ROM, 13 RAM, 16 input section, 17 output section, 18 storage section, 19 communication section, 20 drive, 21 magnetic disk, 22 optical disk, 23
Magneto-optical disk, 24 semiconductor memory, 91 charity window, 92 navigation area,
93 Explanation area

Claims (18)

[Claims] 1. An information processing system comprising a first information processing device, a second information processing device, a third information processing device, and a fourth information processing device, wherein the first information processing device is: Upon receiving a request to place an advertisement from the second information processing device,
Creating means for creating advertisement information relating to the second information processing device; providing means for providing the advertisement information created by the creating means to a plurality of the third information processing devices; Receiving means for receiving a connection notification from the fourth information processing apparatus to the second information processing apparatus, and based on the connection notification received by the receiving means, to the second information processing apparatus, A second means for requesting the first information processing apparatus to place the advertisement; and a fourth means for processing the fourth information processing apparatus. A first distribution unit that distributes first information related to the second information processing device via the network based on a request, and the third information processing device includes the first information processing device. apparatus From the fourth information processing device, an acquisition unit that acquires the advertisement information from the third information processing unit, an addition unit that adds the advertisement information acquired by the acquisition unit to the second information related to the third information processing device, A second distribution unit that distributes the second information via the network based on a request of the third information processing apparatus via the network. A first connection unit that is connected to the second connection unit and receives the second information; a first display control unit that controls the display of the second information received by the connection by the first connection unit; When the advertisement information added to the second information whose display is controlled by one display control means is selected, the advertisement information is connected to the second information processing device via the network, and the first information is connected to the second information processing device. Receive information about Second connection control means, second display control means for controlling the display of the first information received by the connection by the second connection means, and to the first information processing device via the network An information processing system, comprising: a notification unit for notifying that the second information processing apparatus has been connected. 2. The first information processing apparatus, based on the connection notification received by the receiving means, calculating means for calculating a donation amount for donation to a charity, and the calculating means. The information processing system according to claim 1, further comprising remittance means for performing remittance processing to the charity based on the donation amount. 3. The calculating means counts the number of times that the fourth information processing apparatus is connected to the second information processing apparatus,
The information processing system according to claim 2, wherein the donation amount is calculated according to the number of times. 4. The first information is a homepage opened by the second information processing apparatus, and the second information is a homepage opened by the third information processing apparatus. The information processing system according to claim 1. 5. The first advertisement banner installed on a homepage opened by the third information processing apparatus, and the second advertisement information displayed by selecting the first advertisement banner. The information processing system according to claim 4, further comprising: an advertisement banner, wherein the second advertisement banner includes information for connecting to a homepage established by the second information processing apparatus. 6. The second advertisement banner further includes selection information for selecting any one of a plurality of the second information processing devices. Information processing system. 7. The selection information includes auxiliary information for displaying a plurality of genres, and the advertisement information corresponding to the plurality of second information processing devices is at least one of the plurality of genres. The information processing system according to claim 6, wherein the information processing system belongs to one of the above. 8. A plurality of creating means for creating advertisement information related to the first information processing apparatus in response to a request to place an advertisement from the first information processing apparatus, and a plurality of the advertising information created by the creating means. Providing means for providing the second information processing apparatus, receiving means for receiving a connection notification from the third information processing apparatus to the first information processing apparatus, and the connection notification received by the receiving means. An information processing apparatus, comprising: a charging unit that executes a charging process for the first information processing apparatus based on the above. 9. A calculating unit for calculating a donation amount for donating to a charity based on the connection notification received by the receiving unit; and based on the donation amount calculated by the calculating unit, The information processing apparatus according to claim 8, further comprising: a remittance means for performing remittance processing to a charity. 10. The calculating means counts the number of times the third information processing apparatus is connected to the first information processing apparatus, and calculates the donation amount according to the number of times. Item 10. The information processing device according to item 9. 11. The advertisement information includes a first advertisement banner installed on a homepage opened by the second information processing apparatus, and a second advertisement banner displayed when the first advertisement banner is selected. The information processing apparatus according to claim 8, wherein the information processing apparatus includes an advertisement banner, and the second advertisement banner includes information for connecting to a homepage established by the first information processing apparatus. 12. The first advertisement banner includes at least information indicating a donation content.
The information processing device according to 1. 13. The second advertisement banner includes information for indicating the content of donating a fee for posting the advertisement of the first information processing device to a charity by selecting the second advertisement banner. At least one is included.
The information processing device according to 1. 14. The second advertisement banner further includes selection information for selecting any one of the plurality of first information processing devices.
The information processing device according to 1. 15. The selection information includes auxiliary information for displaying a plurality of genres, and the advertisement information corresponding to the plurality of first information processing devices is at least one of the plurality of genres. The information processing apparatus according to claim 14, wherein the information processing apparatus belongs to one of the above. 16. A creation step of creating advertisement information related to the first information processing apparatus in response to a request to place an advertisement from the first information processing apparatus, and the advertisement information created by the processing of the creation step. A providing step of providing the plurality of second information processing apparatuses, a receiving step of receiving a connection notification from the third information processing apparatus to the first information processing apparatus, and a receiving step of the receiving step. And a charging step of executing a charging process for the first information processing device based on the connection notification. 17. A creation step of creating advertisement information related to the first information processing apparatus in response to a request to place an advertisement from the first information processing apparatus, and the advertisement information created by the processing of the creation step. A providing step of providing the plurality of second information processing apparatuses, a receiving step of receiving a connection notification from the third information processing apparatus to the first information processing apparatus, and a receiving step of the receiving step. And a billing step of performing a billing process on the first information processing device based on the connection notification. 18. A creation step of creating advertisement information related to the first information processing apparatus in response to a request for posting an advertisement from the first information processing apparatus, and the advertisement information created by the processing of the creation step. A providing step of providing the plurality of second information processing apparatuses, a receiving step of receiving a connection notification from the third information processing apparatus to the first information processing apparatus, and a receiving step of the receiving step. A program for causing a computer to execute a billing step of performing a billing process on the first information processing device based on the connection notification.