JP7502603B2 - Information processing device, information processing method, program, and information processing system - Google Patents

Description

The present invention relates to an information processing device, an information processing method , a program , and an information processing system .

As an example of a technology for supporting a sports player, artist, etc., there is the technology described in Patent Document 1. The technology described in Patent Document 1 charges a support fee for a target when a support message is sent to the target by email.

JP 2004-13518 A

A person (user) who performs a cheering action may, for example, read an article such as a news article, select a person mentioned in the article as a cheering target, and go through a prescribed procedure to cheer on that person. For example, in the technology described in Patent Document 1, a user accesses a cheering site, selects the category and name of the person to be cheered on from a selection screen, and inputs a cheering message, etc.

On the other hand, it is desirable for users to be able to easily perform cheering actions, and there is a demand for technology that allows users to smoothly proceed with cheering actions by using viewing an article as an opportunity.
Therefore, an object of the present invention is to provide an information processing device, an information processing method, and a program for smoothly carrying out a cheering action when the cheering action is triggered by viewing an article.

An information processing device according to one embodiment of the present invention is an information processing device that executes a process for displaying, on the article viewer's side, an object for accepting an action of support for a support target identified from the article being viewed.

According to one aspect of the present invention, an object for accepting cheering actions for a cheer target according to an article is displayed on the article viewer's side, so that cheering actions can be smoothly carried out in response to viewing of the article.

FIG. 13 is a diagram showing an example of a screen on which articles and objects are displayed. FIG. 13 is a diagram showing an example of a screen displayed on a share destination of an article. FIG. 13 is a diagram showing an example of an input screen for adding value. FIG. 1 is a diagram showing a conceptual diagram of a cheering system. 1 is a diagram illustrating a hardware configuration of an information processing device according to an embodiment of the present invention. 1 is a block diagram showing functions of an information processing device according to an embodiment of the present invention; FIG. 11 is an explanatory diagram of registered information regarding candidates for support targets. FIG. 11 is an explanatory diagram of a share record. FIG. 11 is an explanatory diagram of an attached record. FIG. 13 is a diagram showing an example of a screen for notifying the results of tallying the number of article shares. FIG. 13 is a diagram showing an example of a screen for notifying the results of counting the number of people to whom value has been assigned and the values. FIG. 2 is a diagram showing a flow of information processing according to an embodiment of the present invention. FIG. 11 is a diagram showing a flow when an adding operation is received in the information processing flow according to one embodiment of the present invention. FIG. 11 is a diagram showing a flow when a share operation is received in the information processing flow according to an embodiment of the present invention.

The information processing device, information processing method, and program of the present invention will be described below with reference to a preferred embodiment (hereinafter, referred to as the "present embodiment") shown in the attached drawings.

The embodiment described below is merely one of the specific examples given to facilitate understanding of the present invention, and is not intended to limit the present invention. In other words, the present invention may be modified or improved from the embodiment described below without departing from the spirit of the present invention. Naturally, the present invention also includes its equivalents.

The screen examples shown in the drawings referenced in the following description are merely examples, and the screen configuration examples, the content of the information displayed, and the GUI (Graphical User Interface), etc., can be freely designed according to the system design specifications and user preferences, and can be changed as appropriate.

In addition, in this specification, "person" and "party" include one or more individuals, or a team, group, or organization to which multiple individuals belong.

In the following, we will explain the specific example of a case where the person who corresponds to the "target of support" is an athlete or the team to which the athlete belongs (hereinafter referred to as "athlete, etc."). However, the target of support is not limited to athletes, etc., but can also be, for example, artists (singers), musical bands, actors, entertainers, artists such as painters, and people who perform other performances, and the present invention is applicable to cases where any of these are supported.

<Outline of the support service according to this embodiment>
An overview of a support network service (hereinafter referred to as a "support service") provided using the information processing device of this embodiment will be given.
The support service is provided by a service management company. A user who uses the support service can view articles distributed by various information media (strictly speaking, articles available through a communication network) through a terminal such as a smartphone or a personal computer, as shown in Fig. 1. Fig. 1 is a diagram showing an example of a screen on which an article is displayed.

In this embodiment, the articles are sports-related articles including, for example, the results of sports matches and the activity status of athletes. In addition, information media that distribute articles include publishers such as newspapers, news agencies, television stations, radio stations, and magazines, operators of portal sites that distribute online news, operators of SNS (Social Networking Service) sites where articles can be posted, individuals or companies that run blogs, sports organizations, and companies that manage sites that introduce athletes, etc.

The articles can be distributed under any conditions. For example, they can be distributed periodically at a specified time like online news, or articles containing keywords set by the user can be searched online and distributed.

Furthermore, users who use the cheering service can cheer for athletes or the like identified from the article they have viewed. To be more specific, as shown in FIG. 1, a user views an article on a terminal screen, and when cheering for an athlete featured in the article, the user touches or clicks cheering buttons B1, B2 displayed along with the article. Cheering buttons B1, B2 are objects displayed on the screen to accept cheering actions for the target of cheering, and two types are provided in this embodiment.

On the other hand, the support button B1 is a button for accepting an operation (share operation) for sharing an article that the user has viewed with other users. By touching or clicking the support button B1, the user can share the same article as the one that the user viewed with other users, for example, the user's friends. A friend is another user who has accepted an application from the user to share information such as an article with the user. Incidentally, a friend also corresponds to a user of the support service.
In addition, the people with whom a user shares an article are not limited to specific users associated with the user, such as friends, and the article may be shared with unspecified users, for example, through social networking sites such as Twitter (registered trademark) or a personal blog.

Other users who are friends can view the article shared by the user through their own devices. Specifically, the share notification shown in Figure 2 is displayed on the friend's device screen. Figure 2 shows an example of a screen on which a share notification is displayed.

When the friend performs a predetermined response operation in response to this share notification, the same article as the article viewed by the user who performed the share operation (e.g., the article shown in FIG. 1) will be displayed on the friend's device. Note that the procedure for sharing an article is not limited to the above, and may be the same as the procedure for sharing an article on a social networking site, for example.

In addition, friends can further share articles that they have viewed by being shared by a user (shared articles) with other users (specifically, friends of friends). This allows the article to be disseminated (spread) to many users.

When a single user is considered as the target user, a group of articles including an article shared by the target user and articles shared by other users starting from that article will be referred to below as the "group of shared articles of the target user." For example, if an article shared by user A is viewed by three users B, C, and D, and the same article is shared by user B and viewed by user E, then the articles shared by user A and user B, i.e. the articles viewed by users B to E, will correspond to the group of shared articles.

The other cheering button B2 is a button for accepting an operation (granting operation) to grant a predetermined value to an athlete or the like identified from an article viewed by the user. The predetermined value is, for example, points that can be used in the cheering service. For example, when a user makes a donation to a specified organization, the user may purchase and acquire the above-mentioned points from the organization that operates the cheering service. The user can then grant the acquired points to the athlete or the like that is the target of the cheering. In this embodiment, the predetermined value is points, but is not limited to this, and the predetermined value may be any money, including electronic money, that can be used for electronic transactions such as electronic payments.
In the following, the predetermined value will simply be referred to as "value".

When the user touches or clicks the cheering button B2, the input screen shown in FIG. 3 is displayed on the user's device. The input screen displays the remaining amount of value currently possessed, and provides an input field for a predetermined value to be granted. The user decides the value to be granted (specifically, the number of points) within the range of the remaining amount of value at the current time, and enters it in the input field. As a result, a value according to the input value is granted (donated) to the sports player, etc. being cheered on.

In this embodiment, when a user performs a donation operation, a reward is also given to the information medium that distributed the article that triggered the donation operation, and the reward is determined based on the value of the value given by the donation operation. In other words, the value given (donated) by the user is distributed between the sports player or the like that is the target of support and the information medium that distributed the article, and value is given to each distribution destination.
The recipients of the value may include parties other than those mentioned above, such as a sports promotion organization. In addition, a portion of the value provided by the user (strictly speaking, the amount of money obtained by converting a portion of the value into cash) may be used to fund the operation of the support service.

Incidentally, in this embodiment, cheering buttons B1 and B2 are displayed as objects for accepting cheering actions from users (viewers) who have viewed an article, but this is not limited to this, and objects other than buttons (e.g., a drop-down list, etc.) may also be displayed.

<About the support system>
The communication system for the support service (hereinafter referred to as the support system S) will be described with reference to Fig. 4. As shown in Fig. 4, the support system S is composed of a service server 10, a user terminal 12, and an article distribution server 14, and these devices are connected to each other via a communication network 16 so as to be able to communicate with each other.
In Figure 4, for convenience of illustration, the number of user terminals 12 is shown to be three, but the number of user terminals 12 may be any number, and at least one or more terminals are required to configure the support system S.

The service server 10 is an information processing device according to this embodiment, and is a computer used by users of the support service when they support the support target. The service server 10 stores various data necessary for providing the support service, and uses the stored data to perform various information processing related to the support service.

To explain an example of information processing by the service server 10, the service server 10 executes a predetermined process on the article data received from the article distribution server 14. Specifically, the service server 10 executes a process to identify a support target from the article data, and incorporates data for displaying support buttons B1, B2, which are objects for accepting support actions for the identified support target, into the article data. The service server 10 then transmits the processed article data to the user terminal 12.

The service server 10 also accepts operations performed by the user through the user terminal 12 as cheering actions. The service server 10 then executes processing corresponding to the accepted operation. Specifically, when a share operation is accepted as a cheering action, the service server 10 executes a series of processes related to sharing an article, such as notifying friends that an article viewed by the user has been shared. When an assignment operation is accepted, the service server 10 identifies the value input by the user, and then executes a series of processes to assign a value corresponding to the input value to the cheering target.

The user terminal 12 is a device operated by the user when using the support service, and may be a personal computer, smartphone, mobile phone, tablet device, television receiver, wearable device, or the like. An application program for using the support service is installed on the user terminal 12. The user has an account for the support service, and when using the support service, the user launches the application program and accesses (logs in to) the service server 10. At this time, the user may be asked to enter login information (e.g., account name and password, etc.), but the user may only be asked to enter login information the first time they log in.

After logging in, the user can view the article through the user terminal 12. Furthermore, if the user decides to support a sports player or the like featured in the viewed article, the user can operate the user terminal 12 to support the sports player or the like.

More specifically, the user terminal 12 displays an article on a display. At this time, two types of cheering buttons B1 and B2 are displayed on the display together with the article, as shown in Fig. 1. When the user decides to cheer on an athlete or the like identified from the article being viewed (for example, an athlete or the like introduced in the article), the user selects either a share operation or a give operation, and touches or clicks one of the two types of cheering buttons B1 and B2 that corresponds to the selected operation.
When the user selects the imparting operation, the input screen shown in FIG. 3 is displayed on the display, and the user inputs the value to be imparted in the input field on the input screen.

The article distribution server 14 is a server computer that distributes articles to be viewed by users in the support service. The articles may be distributed in the form of digital data, which the article distribution server 14 transmits to the service server 10, and which the service server 10 transmits to each user terminal 12. Alternatively, the article distribution server 14 may transmit the article data directly to each user terminal 12.

In this embodiment, the article data is written in a markup language that can be expanded by the browsing function of the user terminal 12, and tags are embedded in the data. A tag is an element that characterizes an article, such as a heading of the content published in the article. Some tags are set by specifying a specific person's name or organization's name. Here, a tag that specifies a specific player (individual) is called a "unique tag," and a generic tag that does not specify a specific player is called a "predefined tag."

A URL (Uniform Resource Locator) is set for each article as link information indicating its location, and the article can be identified based on the URL, and the information medium from which the article originated can also be identified from the URL. In addition to the URL, the link information for a shared article also includes an identification number for the share operation performed to share the article (see Figure 8).

<Configuration of the information processing device according to this embodiment>
Regarding the hardware configuration of the service server 10, which is an information processing device of this embodiment, as shown in FIG. 5, the service server 10 has a processor 21, a memory 22, a communication interface 23, a storage 24, an input device 25 and an output device 26, and these devices are electrically connected via a bus 27.

In addition, the service server 10 has installed therein, as software, a program for the operating system (OS) and an application program for providing the support service. These programs correspond to the "programs" of the present invention. When the processor 21 operates according to the above programs, the service server 10 functions as an information processing device of the present invention and executes a series of processes for providing the support service.

The processor 21 may be configured with a central processing unit (CPU), a micro-processing unit (MPU), a micro controller unit (MCU), a graphics processing unit (GPU), a digital signal processor (DSP), or the like.
The memory 22 may be configured with semiconductor memory such as a Read Only Memory (ROM) and a Random Access Memory (RAM).
The communication interface 23 may be, for example, a network interface card, a communication interface board, etc. The standard of data communication by the communication interface 23 is not particularly limited, and examples thereof include communication by a wireless LAN based on Wi-fi (registered trademark), communication by a 3G, 4G, or 5G mobile communication system, or communication based on LTE (Long Term Evolution).
The storage 24 may be configured by a flash memory, a hard disc drive (HDD), a solid state drive (SSD), a flexible disc (FD), a magneto-optical disc (MO disc), a compact disc (CD), a digital versatile disc (DVD), a secure digital card (SD card), a universal serial bus memory (USB memory), or the like. The storage 24 may be built into the housing of the service server 10, or may be attached to the server body in an external form. Furthermore, the storage 24 may be configured by an external computer (e.g., a database server) communicably connected to the body of the service server 10.
The input device 25 may be, for example, a keyboard, a mouse, a touch panel, etc. The output device 26 may be, for example, a display, a speaker, etc.

To explain the configuration of the service server 10 from a functional perspective, the service server 10 has the functional units shown in FIG. 6, specifically, an article acquisition unit 31, a support target identification unit 32, an article processing unit 33, an operation reception unit 34, an information accumulation unit 35, a share processing unit 36, and an award processing unit 37. The service server 10 of this embodiment further has a memory unit 39, a share record generation unit 40, an award record generation unit 41, a counting unit 42, and a notification unit 43, as shown in FIG. 6.

Each of the above-mentioned functional units is realized by cooperation between the hardware devices of the service server 10 described above, the OS installed in the service server 10, and an application program for providing support services.
Each functional unit will be described below.

The article acquisition unit 31 receives and acquires articles (strictly speaking, article data) sent from each information medium via the article distribution server 14 through the communication network 16. The article acquisition unit 31 may acquire articles, for example, at a predetermined time every day, or when a request to send an article is received from the user.

The cheering target identification unit 32 identifies a cheering target from the article acquired by the article acquisition unit 31. Specifically, if a fixed tag is embedded in the article data, the cheering target identification unit 32 identifies the specific player specified by the fixed tag. The cheering target identification unit 32 determines whether the identified specific player corresponds to a candidate whose information is registered in the information storage unit 35, and if the specific player corresponds to a candidate, the cheering target is set as the cheering target. In other words, in this embodiment, the cheering target is identified by searching for a candidate whose registered information is included in an article as a cheering target from among multiple candidates whose information is registered in the information storage unit 35. The candidates are people (players) who have been contracted as candidates to be cheered for, and information about the candidates is registered in advance and stored in the information storage unit 35.

On the other hand, if a predetermined tag is embedded in the article data, the cheering target identification unit 32 identifies a cheering target based on the article, and more specifically, identifies a person other than the specific player (an individual designated by a fixed tag) as a cheering target based on the predetermined tag. A person other than the specific player is, for example, the team to which the specific player belongs or other players belonging to the team.
Note that there is no particular limitation on the specific procedure for identifying a support target from a predetermined tag that does not specify a specific player. One example is to set a team or player associated with a word or the like included in the predetermined tag, and when information on the set team or player is registered in the information storage unit 35, to set the team or player as a support target.

When both fixed tags and predetermined tags are embedded in the article data, a specific player determined from the fixed tag and a person other than the specific player set based on the predetermined tag may each be identified as a support target, or only one of them (for example, only a person other than the specific player set based on the predetermined tag) may be identified as a support target.

In addition, in this embodiment, the cheering target identification unit 32 identifies the cheering target from the fixed tags and predetermined tags embedded in the article data, but this is not limited to this, and the cheering target may be identified from the text of the article or the images (photos or videos) in the article. Specifically, from among the keywords registered in the information storage unit 35, candidates that are included in the article in a predetermined number or more may be identified as the cheering target. Alternatively, a person may be identified from the images in the article using known face recognition technology, and the identified person may be identified as the cheering target.

The article processing unit 33 executes a process for displaying, on the article reader's side, objects (i.e., cheering buttons B1, B2) for accepting cheering actions for the cheering target identified from the article by the cheering target identification unit 32. In this embodiment, the article processing unit 33 executes a process for embedding, into the article data, tag data for displaying the cheering buttons B1, B2 in the article in order to display the cheering buttons B1, B2 together with the article.
In this embodiment, the cheering buttons B1 and B2 are displayed together with the article, but this is not limited to this. For example, the cheering buttons B1 and B2 may be displayed when the user views the article after it is displayed and performs a specified operation.

The operation acceptance unit 34 accepts the cheering action performed by the user through the user terminal 12, i.e., the share operation or the give operation. To be more specific, when the user clicks or touches the cheer button B1, data indicating the operation is transmitted from the user terminal 12, and the operation acceptance unit 34 accepts the user's share operation by receiving the data from the user terminal 12. Similarly, when the user clicks or touches the cheer button B2, the operation acceptance unit 34 accepts the user's give operation.

The information storage unit 35 is a database that stores registration information for multiple candidates. As shown in FIG. 7, the registration information includes the player ID, name, sport, team, keywords related to the candidate player (position or nickname during the game, etc.), and other personal information. In addition to this registration information, the information storage unit 35 also stores the cheering history for each of the multiple candidates. The cheering history includes the number of times that the cheering buttons B1, B2 were displayed together with the article when the candidate was identified as a support target in the past, and the total value that was granted (donated) when the candidate was identified as a support target in the past.

When the operation receiving unit 34 receives a share operation, the share processing unit 36 sends a share notification of the article to the friend of the user who performed the share operation, and when the friend responds to the notification, sends the article to be shared (strictly speaking, the article data) to the friend.
Here, the article data sent to the friend also has embedded therein tag data for displaying objects (i.e., cheering buttons B1, B2) for accepting cheering actions for the cheering target specified in the article. Therefore, when the shared article is displayed on the friend's side, the cheering buttons B1, B2 are displayed on the friend's side together with the article.

In this embodiment, the share processing unit 36 sends the article shared by the user, but this is not limited to the above, and the share processing unit 36 may notify the friend only of the URL of the article shared by the user. In this case, the friend will access the notified URL and obtain the shared article directly without going through the service server 10.

Incidentally, in the following explanation, the user who performed the share operation will also be referred to as the "sharing user," and the users who view the article shared by the share operation (i.e., the sharing user's friends) will also be referred to as the "shared user."

When the operation reception unit 34 receives an awarding operation, the awarding processing unit 37 executes a process for having the user input the value to be awarded via the input screen shown in Fig. 3, and awarding the value corresponding to the input value to the support target. Specifically, the awarding processing unit 37 generates award data indicating a value corresponding to the input value, and adds the value to be awarded to the support target by the value indicated by the award data. As a result, points or money corresponding to the added value are donated to the support target at a later date.
In addition, the granting processing unit 37 subtracts the value input by the user from the remaining amount of value held by the user who performed the granting operation.

When the operation reception unit 34 receives an assignment operation, the reward determination unit 38 identifies the information medium that distributed the article being viewed by the user (i.e., the viewer of the article) when the assignment operation was performed. To explain in more detail, when the operation reception unit 34 receives an assignment operation, an assignment record related to the assignment operation is recorded in the memory unit 39. The stored assignment record includes the value of the assigned value (i.e., the value of the value entered by the user) and an article distributor ID associated with the article viewed by the user who performed the assignment operation. The article distributor ID corresponds to medium identification information, and is information for identifying the information medium that distributed the article viewed by the user who performed the assignment operation.

Then, the reward determination unit 38, triggered by the storage of the grant record, determines a reward according to the article distributor ID included in the stored grant record based on the input value of the value included in the grant record (i.e., the value of the value to be granted). The value determined as the reward is granted at a later date to the information medium indicated by the article distributor ID.

The storage unit 39 stores a share record and an assignment record. The share record is record information that is generated when a user performs a share operation as a cheering act. As shown in FIG. 8, the storage unit 39 stores a share record for each share operation performed by each user up to now. The assignment record is record information that is generated when a user performs an assignment operation as a cheering act. As shown in FIG. 9, the storage unit 39 stores an assignment record for each assignment operation performed by each user up to now.
The share records and the grant records will be explained in detail later.

When the operation reception unit 34 receives a share operation from a user, the share record generation unit 40 generates a share record and stores it in the storage unit 39. The share record generation unit 40 generates a new share record each time the operation reception unit 34 receives a share operation from a user.

As shown in FIG. 8, the share record includes an article ID, a user ID, link information, and a sharer ID. The article ID is identification information of the article being shared, and the same article ID is set for the same article. The user ID is identification information of the user who performed the share operation, and the same user ID is set for the same user.

The link information includes the URL of the article shared by the share operation accepted by the operation acceptance unit 34 (the portion shown as "http://sptkj001", "http://sptkj002", etc. in FIG. 8) and identification information of the share operation accepted by the operation acceptance unit 34 (the portion shown as "S001", "S002", etc. in FIG. 8). The identification information of the share operation is set for each share operation, and in this embodiment, for example, is added to the end of the link information as a query string in a display format such as "/?id=S001" (see FIG. 8).

The sharing source ID is information for identifying the sharing user when a user (a sharing destination user) who has viewed an article shared by the sharing source user performs a sharing operation, and corresponds to, for example, identification information of the sharing operation performed by the sharing source user.
In addition, for a share operation where there is no sharer user (i.e., a share operation that is performed because the user is the initiator of sharing an article for the first time), the sharer ID will naturally not be set and will be omitted.

The article ID, user ID, link information, and sharer ID included in the same share record are associated with each other. Therefore, in a share record that is generated when a share operation is received from a user (a sharee user) who has viewed an article shared by a sharer user, the link information is associated with the sharer ID. This makes it possible to identify the sharer user from the share record.
Taking the share record in the second line from the top of Fig. 8 as an example, this share record is a record of a share operation performed by a user with a user ID of U002, and the original user ID is S001. As can be seen from the link information of the share record in the first line from the top of Fig. 8, S001 is a share operation performed by a user with a user ID of U001. In other words, user U002 viewed an article shared by the original sharer user U001 and performed a share operation.

The grant record generating unit 41 generates a grant record and stores it in the storage unit 39 when the operation receiving unit 34 receives an grant operation from the user (i.e., when value is granted to the support target). The grant record generating unit 41 generates a new grant record each time the operation receiving unit 34 receives an grant operation from the user.

As shown in FIG. 9, the grant record includes an article ID, a user ID, an grant ID, the grantee of the value, the value of the granted value, a sharer ID, and the article distributor ID described above. The article ID is identification information of the article that triggered the user (i.e., the viewer of the article) to perform the grant operation, and the same article ID is set for the same article. The user ID is identification information of the user who performed the grant operation, and the same user ID is set for the same user. The grant ID is identification information of the grant operation accepted by the operation acceptance unit 34, and is set for each grant operation.

The recipient of the value is the sports player or other object to which the value is assigned by the user who performed the assignment operation, in other words, the object of support identified from the article indicated by the article ID. The value of the assigned value is the value entered by the user who performed the assignment operation as the value to be assigned to the object of support.

The sharer ID is information for identifying a sharer user when the operation receiving unit 34 receives an attachment operation from a user who viewed an article based on link information notified when the article was shared (i.e., a sharee user who viewed the article shared by the sharer user), and corresponds to, for example, identification information of a share operation performed by the sharer user. In other words, the attachment record generating unit 41 identifies the sharer ID based on the identification information of the share operation included in the link information.
In addition, for an adding operation where there is no sharer user (i.e., an adding operation performed by a user who has viewed an article that has not been shared), the sharer ID will naturally not be set and will be omitted.

The article ID, user ID, grant ID, value grant destination, value of the granted value, sharer ID, and article distributor ID contained in the same grant record are associated with each other. Therefore, in the grant record generated when an grant operation is received from a user who viewed an article shared by a sharer user (in other words, a user who viewed an article based on link information), the grant ID, value grant destination, value of the granted value, etc. are associated with the sharer ID. This makes it possible to identify the sharer user who shared the article that triggered the grant operation from the grant record and the above-mentioned share record.
Taking the grant record in the second line from the top of Fig. 9 as an example, this grant record is a record of an grant operation performed by a user with a user ID of U002, and the original user ID is S001. As can be seen from the link information of the share record in the first line from the top of Fig. 8, S001 is a share operation performed by a user with a user ID of U001. In other words, user U002 viewed the article shared by the original sharer user U001 and performed the grant operation.

After the operation receiving unit 34 receives a share operation from any user (hereinafter referred to as the target user) who has viewed an article, the counting unit 42 counts the number of other users who have performed a support action for the support target based on the article shared by the target user. To explain in more detail, the counting unit 42 counts a group of shared articles of the target user, including the article shared by the target user and articles shared by other users starting from that article. The counting result of the group of shared articles indicates the number of times the article shared by the target user has been shared.

In addition, the counting unit 42 performs a first count to count the number of other users who performed a granting operation based on the group of shared articles of the target user, and a second count to count the value granted by other users who performed a granting operation based on the group of shared articles of the target user.

In the first tally, the tallying unit 42 tallies the number of other users who performed a grant operation based on the group of shared articles of the target user, based on the sharer ID in the grant record stored in the memory unit 39. In the second tally, the tallying unit 42 tallies the total value of the value granted to the support target by other users who performed a grant operation based on the group of shared articles of the target user, based on the value of the value granted and the sharer ID in the grant record stored in the memory unit 39.

In this embodiment, the tallying unit 42 performs the tallying of the article share group and the first and second tallying for each support target. This makes it possible to calculate, for each support target (specifically, each of the multiple candidates whose information is registered in the information storage unit 35), the number of times the article was shared, the number of users who viewed the article shared by the target user and performed the granting operation, and the total value of the value granted by the granting operation.

The notification unit 43 generates data indicating the tally results and transmits it to the user terminal 12 of the target user in order to notify the target user of the tally results by the tally unit 42, specifically, the tally of the article share group, the first tally, and the second tally. As a result, each tally result is displayed on the screen of the user terminal 12 of the target user, as shown in Figures 10 and 11. On the screen shown in Figure 10, the tally result of the article share group is notified to the target user. As a result, the target user can know the number of times the article he or she has shared.

In addition, on the screen shown in FIG. 11, the target user is notified of the results of the first and second tally, i.e., the number of other users who viewed the article shared by the target user and performed a granting operation, and the total value of the value granted in the granting operation. This allows the target user to know the number of users who performed a granting operation based on the article shared by the target user, and the total value of the value granted.

In addition, in this embodiment, as described above, the tallying unit 42 tallys the article share group, and the tallying results of the first tally and the second tally by support target, and the notification unit 43 notifies the target user of each tallying result by support target. This allows the target user to know, for each support target, the number of users who performed a granting operation based on the article shared by the target user. Note that notifying the tallying results for each support target means notifying the target user of the tallying results for each support target when multiple support targets are identified from the target user's shared article group.
In addition to aggregating a group of shares based on a single user's share, it is also possible to aggregate a group of article shares based on shares from multiple users (for example, all users or users belonging to a specified group) and notify the aggregation results.

<Information Processing Flow According to the Present Embodiment>
Next, the processing flow regarding a cheering action triggered by viewing an article, among the information processing flows by the cheering system S, will be described with reference to Figures 12 to 14.
The process flow described below employs the information processing method of the present invention. In other words, each step in the process flow described below corresponds to a component of the information processing method of the present invention.

In the following, we will assume that one arbitrary user is the target user, and explain the processing flow for the target user. In the following, we will assume that the target user is logged in to the support service.

The processing flow begins when a computer that is the service server 10 (hereinafter simply referred to as the computer) receives and acquires an article from the article distribution server 14 (S001). The computer references the article data and determines whether the article data contains either a fixed tag or a predetermined tag, or whether it contains both a fixed tag and a predetermined tag (S002 and S003).

When the article data contains a fixed tag, the computer searches for the specific player specified by the fixed tag from among the candidates whose information is registered in the information storage unit 35 (S004). Similarly, when the article data contains a predetermined tag, the computer searches for anyone other than the specific player based on the predetermined tag from among the candidates whose information is registered in the information storage unit 35 (S004). Furthermore, when the article data contains both a fixed tag and a predetermined tag, the computer searches for the specific player specified by the fixed tag and anyone other than the specific player based on the predetermined tag from among the candidates whose information is registered in the information storage unit 35 (S005).

Then, the computer determines whether multiple candidates were found in steps S004 and S005 (S006). If only one candidate was found, the computer identifies that one candidate as the candidate to be supported (S007).

On the other hand, if there are multiple searched candidates, the computer identifies a candidate that satisfies a predetermined condition as the candidate to be supported (S008). Here, the predetermined condition is a condition related to the frequency of appearance of the searched candidate in an article. The computer refers to the article and determines the frequency of appearance (e.g., the number of times a name is mentioned) of each of the multiple searched candidates in the article, and identifies the candidates with the highest frequency of appearance up to Nth (N is a natural number equal to or greater than 1) as the candidate to be supported.

The conditions (predetermined conditions) set for identifying the support target from among the multiple candidates are not limited to conditions related to the frequency of applications in the article. For example, the predetermined conditions may be conditions related to past support records, specifically, the number of times the support buttons B1, B2 have been displayed together with the article by being identified as a support target in the past. In this case, the computer refers to the past support records recorded for each candidate in the information storage unit 35, determines the number of times the support buttons B1, B2 have been displayed so far for each of the multiple candidates found, and identifies the candidates with the most number of display times up to Nth (N is a natural number equal to or greater than 1) as the support target. Conversely, the candidates with the least number of display times up to Nth may be identified as the support target.
Alternatively, the predetermined condition may be a condition related to the total value of the value that has been given (donated) in the past by being identified as a support target. In this case, the computer may refer to the past support records recorded for each candidate in the information storage unit 35, determine the total value of the value given so far for each of the searched candidates, and identify the candidates in the order of the largest total value to the Nth place as the support target. Conversely, the candidates in the order of the smallest total value to the Nth place as the support target may be identified.

After the support target is identified, the computer executes a process to display an object (i.e., support buttons B1, B2) for accepting support actions for the support target on the article reader side (S009). Through the process of this step S009, tag data for displaying the support buttons B1, B2 is embedded in the article data.

Then, the computer transmits the article that has been subjected to the above processing (the processed article) to the user terminal 12 of the target user (S010). At this point, the computer updates the past support records recorded in the information storage unit 35 by increasing (incrementing) the information on the number of times the support buttons B1, B2 were displayed for the candidate identified as the support target in step S007 or S008 by +1.

On the user terminal 12 side, the article sent from the computer is displayed on the screen (S011). At this time, cheering buttons B1, B2 for accepting a cheering action for the cheering target are displayed together with the article. Then, the target user who has viewed the article on the screen clicks or touches one of the cheering buttons B1, B2 to perform a cheering action for the cheering target identified from the article (S012). In response to this, the user terminal 12 generates data indicating whether the cheering action performed by the target user was a share operation or a give operation, and transmits the data to the computer (S013).

When the target user performs the assigning operation, the process flow proceeds as shown in FIG. 13. First, the computer accepts the assigning operation of the target user (S021). On the other hand, the input screen of FIG. 3 regarding the value to be assigned is displayed on the user terminal 12 of the target user, and the target user (i.e., the viewer of the article) inputs the value of the value to be assigned on the input screen (S022).

As the target user inputs the value, the computer identifies the value input by the target user and the support target to which the value will be assigned, and executes a process to assign a value corresponding to the value input by the target user to the support target, i.e., an assignment process (S024). Specifically, the computer adds a value to be assigned (donated) to the support target by an amount corresponding to the input value of the target user, while subtracting an amount equivalent to the input value from the remaining amount of value held by the target user.

In addition, as the computer executes the granting process, it generates a grant record indicating the contents of the granting process and stores it in the storage unit 39 (S023). The grant record generated in this step S023 includes the target user's ID, the ID of the article that triggered the target user to perform the granting operation, the ID of the granting operation, the value entered by the target user, and the support target to which the value is to be granted. Furthermore, the grant record includes the article distributor ID associated with the article viewed by the target user.

The computer also executes the granting process and the reward determination process (S025). In this step S025, the reward corresponding to the article distributor ID in the grant record recorded in step S023 is determined based on the value of the value granted by the target user. After going through a predetermined procedure, the determined reward is granted to the information medium identified by the article distributor ID.

Returning to step S013, when the target user performs a share operation, the process flow then proceeds as shown in FIG. 14, and first the computer accepts the target user's share operation (S031).

Then, the computer executes a share process (S032). In this step S032, the computer sets other users associated with the target user, such as friends, as share-destination users, and sends a share notification of the article to the share-destination users. If the share-destination user responds to the share notification, the computer sends the article shared by the target user to the share-destination user. At this time, display tag data for the support buttons B1, B2 is also embedded in the article sent to the share-destination user. In other words, when the article is displayed on the share-destination user's side, the support buttons B1, B2 are displayed together with the article. When the share-destination user performs an act of support for a support target identified from the article, the share-destination user clicks or touches one of the support buttons B1, B2.

When the share process is executed, the computer generates a share record for the share operation by the target user and stores it in the memory unit 39 (S033). The share record generated and recorded in this step S033 includes the ID of the target user, the ID of the article shared by the target user, and link information for that article, and the link information includes an identification number (share ID) for the share operation by the target user.

When an article shared by a target user is viewed by a shared user (S034), if the shared user performs an act of cheering for a support target identified from the article, the computer accepts the act of cheering and executes the associated processing.

More specifically, when a share destination user performs a share operation (S035), the computer executes a share process using the same procedure as in step S032 (S036), and then generates a share record for the share operation performed by the share destination user and stores it in the memory unit 39 (S037). In addition to the user ID and article ID, the share record generated in step S037 includes link information for the same article as the article shared by the share originating user, and information for identifying the share originating user (i.e., the share origin ID), and these pieces of information are associated with each other. The share origin ID is identified based on the share ID included in the link information for the article viewed by the share destination user who performed the share operation.

On the other hand, if the sharing destination user performs a granting operation (S038), the computer executes a granting process in the same procedure as in step S023 (S039). Although not shown in FIG. 14, the computer may execute a reward determination process in the same procedure as in step S025 in addition to the granting process in step S039.

In addition, in conjunction with the execution of the granting process, the computer generates an grant record for the granting operation performed by the shared user and stores it in the storage unit 39 (S040). The grant record generated in step S040 includes the user ID, article ID, article distributor ID, and grant ID, as well as the value entered by the shared user, the support target to which the value is to be granted, and information for identifying the shared user (i.e., the sharer ID), and these pieces of information are associated with each other. The sharer ID is identified based on the share ID included in the link information of the article viewed by the shared user who performed the granting operation.

The above-mentioned steps S034 to S040 are repeated the number of times corresponding to the number of other users who have viewed the article shared by the target user (i.e., the users to whom the article is shared) (S041).

On the other hand, if the target user wishes to know the number of other users (shared users) who have performed a grant operation based on the article share performed by the target user, the target user operates the user terminal 12 to request the service server 10 to tally and notify the number of such other users (S042). Upon receiving the request from the target user, the service server 10 performs tallying of the article shares, the first tally, and the second tally (S043).

To explain each of the aggregations in an easy-to-understand manner, the following will use as a concrete example a case in which the target user is user A, article X shared by user A is viewed by users B to E, user B further shares article X and user F views it, and users C, D, and F perform the granting operation based on article X.

The computer tally up the group of shared articles of user A, including article X shared by user A and article X shared by user B starting from article X shared by user A. In the above example, users B to E viewed article X shared by user A, and user F viewed article X shared by user B, so the result of tallying up the group of shared articles of user A, who is the target user, i.e., the number of times article X was shared, is 5.

The computer also performs a first count, tallying up the number of other users who performed a grant operation based on the group of shared articles of the target user. Specifically, the computer references the grant record for the grant operation performed based on the group of shared articles from the storage unit 39. The computer then counts up the number of users who performed a grant operation based on the group of shared articles of the target user, using the sharer ID (i.e., information for identifying the sharer user) included in the grant record as a clue. In the above example, users C, D, and F are other users who performed a grant operation based on the group of shared articles of user A, so the count result is 3.

Furthermore, the computer performs a second calculation, tallying up the sum of the value values that other users who performed a granting operation based on the shared article group of the target user have granted to the support target. Specifically, the computer references the granting record for the granting operation performed based on the shared article group from the storage unit 39. Then, using the sharer ID (i.e., information for identifying the sharer user) included in the granting record and the value of the granted value as clues, the computer calculates (sums up) the value values granted by each user who performed a granting operation based on the shared article group of the target user. In the above example, if users C, D, and F perform granting operations based on user A's shared article group and grant values of 500 P, 200 P, and 400 P, respectively, the tallying result will be 1,100 P.

After the tallying is performed according to the above procedure, the computer generates data for notifying the target user of each tallying result, and transmits it to the target user's user terminal 12. On the target user's side, the tallying results are displayed on the screen of the user terminal 12 (see Figures 10 and 11), and the target user can grasp each tallying result through the screen.

<Summary>
The service server 10, which is an information processing device according to this embodiment, executes a process for displaying, on the article viewer's side, an object for accepting cheering actions for a cheering target identified from a viewed article. By displaying the object for accepting cheering actions on the article viewer's side in this manner, the article viewer can smoothly proceed with cheering actions for the cheering target identified from the article through the object.

In addition, in this embodiment, the service server 10 executes a process to display the above-mentioned objects together with the article. This allows users who have viewed an article and are motivated to support the article to do so more smoothly (immediately after viewing the article).

In addition, in this embodiment, the service server 10 accesses the information storage unit 35 in which registered information for each of the multiple candidates is stored, and searches for candidates whose registered information is included in the article as the support target. In this way, in this embodiment, by identifying the support target from among the registered candidates, it is possible to determine an appropriate person (for example, a person who has been registered in advance as a candidate to be supported) as the support target.

In addition, in this embodiment, when multiple candidates are found, the service server 10 identifies the candidate that meets the specified conditions as the support target. As a result, even when multiple candidates are found, a more appropriate (appropriate) support target can be identified by selecting the candidate that meets the specified conditions as the support target.

In the above configuration, the predetermined condition may be a condition related to the frequency of appearance of each of the searched candidates in articles. In this case, candidates that appear more frequently in articles or candidates that appear less frequently can be given priority as candidates to be supported.

In addition, in this embodiment, the information storage unit 35 stores, for each candidate identified as a cheering target, the number of times that an object for accepting cheering actions has been displayed. In such a configuration, the above-mentioned predetermined condition may be a condition related to the number of times that the object has been displayed. In this case, a candidate on which the object has been displayed more frequently or less frequently can be given priority as a cheering target.

In addition, in this embodiment, one of the cheering actions is an operation of assigning value to the cheering target, and the information storage unit 35 stores the total value of the value assigned to the candidates as the cheering target for each candidate. In such a configuration, the above-mentioned predetermined condition may be a condition related to the total value assigned. In this case, candidates to which more value has been assigned so far, or candidates to which less value has been assigned so far, can be given priority as cheering targets.

In addition, in this embodiment, when the service server 10 receives an assignment operation from a user who has viewed an article, it records the value of the value to be assigned and medium identification information (i.e., the article distributor ID) associated with the article viewed by the user who performed the assignment operation, and determines a reward corresponding to the recorded medium identification information based on the value of the value to be assigned.
According to the above configuration, it is possible to provide an appropriate reward to the distributor of the article that inspired the user to perform a supporting action.

In addition, in this embodiment, if a specific tag is embedded in article data indicating an article, the support target is identified based on the article. This makes it possible to appropriately identify the support target according to the article from the specific tag embedded in the article data.

In addition, in this embodiment, when a unique tag that specifies a specific player (individual) and a predetermined tag that does not specify a specific player are embedded in the article data, a person other than the specific individual is specified as a cheering target based on the predetermined tag. This allows the user to perform cheering actions for a person other than the specific player, and the service server 10 can accept cheering for a person other than the specific player.

In addition, the information processing method according to this embodiment is an information processing method in which a computer executes processing to cause a viewer of the article to display an object for accepting an action of support for a support target identified from the article being viewed.
According to the above information processing method, a user who has viewed an article can smoothly proceed with a cheering action for a support target identified from the article through the object.

The information processing method according to this embodiment is realized by the service server 10 alone, or by a combination of the service server 10 and the user terminal 12. Here, the service server 10 may be a server computer for an ASP (Application Service Provider), SaaS (Software as a Service), PaaS (Platform as a Service), or IaaS (Infrastructure as a Service). In this case, a series of information processes related to the support service (excluding information input and display) are executed by the service server 10, so that the user terminal 12 only needs to input information for using the support service and display the information provided by the support service.

In addition, in this embodiment, a program that causes a computer that is the service server 10 to function as an information processing device has been described. This program is a program that is read by the computer and causes the computer to execute processing for displaying, on the article viewer's side, an object for accepting cheering actions for a cheering target identified from the article being viewed.

The above program may be obtained by reading it from a computer-readable recording medium, or by receiving (downloading) it via a network such as the Internet or an intranet.

<Other embodiments>
Up to this point, the information processing device, information processing method, and program of the present invention have been described using specific examples. However, the above-described embodiment is merely an example, and other embodiments may be conceived.

In the above embodiment, the service server 10 functions as the information processing device of the present invention, but some of the functions of the service server 10 may be provided in the user terminal 12. For example, the article acquisition unit 31 and the cheering target identification unit 32 may be provided in the user terminal 12, in which case the user terminal 12 acquires articles directly from the article distribution server 14 and identifies the cheering target from the acquired article. When the user terminal 12 then reports the identified cheering target to the service server 10, the service server 10 generates tag data for displaying an object (i.e., cheering buttons B1, B2) for accepting cheering actions for the reported cheering target together with the article. When the tag data is transmitted from the service server 10 to the user terminal 12 and deployed on the user terminal 12, the cheering buttons B1, B2 are displayed on the screen of the user terminal 12 together with the article.

In addition, in the above embodiment, a share operation and a grant operation can be performed as cheering actions for the cheering target, and the user clicks or touches one of the cheering buttons B1, B2 that corresponds to the cheering action that the user specifies. That is, in the above embodiment, one of the share operation and the grant operation can be performed as a cheering action, but this is not limited, and both operations may be performed as a cheering action. Alternatively, the cheering action may be only one type of operation (for example, only a share operation or only a grant operation). Also, operations other than the share operation and the grant operation (for example, an operation of sending a cheering message to the cheering target) may be performed as a cheering action.

10 Service server (information processing device)
12 User terminal 14 Article distribution server 16 Communication network 21 Processor 22 Memory 23 Communication interface 24 Storage 25 Input device 26 Output device 27 Bus 31 Article acquisition unit 32 Cheering target identification unit 33 Article processing unit 34 Operation reception unit 35 Information accumulation unit 36 Share processing unit 37 Granting processing unit 38 Reward determination unit 39 Memory unit 40 Share record generation unit 41 Granting record generation unit 42 Counting unit 43 Notification unit B1, B2 Cheering button (object)
S Support System

Claims (16)

a support target identification unit that identifies a support target based on a tag that is included in article data indicating an article being viewed and that identifies the support target;
an article processing unit that executes a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target, into the article data ;
Searching for a candidate whose registered information is included in the article as the support target from an information storage unit in which registered information about each of a plurality of candidates is stored;
When there are a plurality of the searched candidates, the candidate that satisfies a predetermined condition is specified as the support target;
the information storage unit stores, for each of the candidates specified as the support target, a number of times that the object has been displayed for the candidate,
The predetermined condition is a condition related to the number of times the object is displayed . a support target identification unit that identifies a support target based on a tag that is included in article data indicating an article being viewed and that identifies the support target;
an article processing unit that executes a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target, into the article data;
Searching for a candidate whose registered information is included in the article as the support target from an information storage unit in which registered information about each of a plurality of candidates is stored ;
When there are a plurality of the searched candidates, the candidate that satisfies a predetermined condition is specified as the support target;
The cheering action is an operation of giving a predetermined value to the cheering target,
the information storage unit stores, for each candidate, a total value of the predetermined value assigned to the candidate as the support target;
An information processing device , wherein the predetermined condition is a condition related to a total value of the given predetermined value . a support target identification unit that identifies a support target based on a tag that is included in article data indicating an article being viewed and that identifies the support target;
an article processing unit that executes a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target, into the article data;
The cheering action is an operation of giving a predetermined value to the cheering target,
When the adding operation is received from the viewer,
Record the value of the given value and medium identification information associated with the article viewed by the viewer; and
An information processing device that determines a reward corresponding to the recorded medium identification information based on the value of the given predetermined value . a support target identification unit that identifies a support target based on a tag that is included in article data indicating an article being viewed and that identifies the support target;
an article processing unit that executes a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target, into the article data;
An information processing device that, when a unique tag designating a specific individual and a specified tag not designating a specific individual are embedded in the article data, identifies a person other than the specific individual as the support target based on the specified tag. The computer identifies a support target based on a tag for identifying the support target, the tag being included in article data indicating the article being viewed;
a computer executes a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target in the article data;
The computer that identifies the support target
Searching for a candidate whose registered information is included in the article as the support target from an information storage unit in which registered information about each of a plurality of candidates is stored;
When there are a plurality of the searched candidates, the candidate that satisfies a predetermined condition is specified as the support target;
the information storage unit stores, for each of the candidates specified as the support target, a number of times that the object has been displayed for the candidate,
An information processing method, wherein the predetermined condition is a condition related to the number of times the object is displayed. The computer identifies a support target based on a tag for identifying the support target, the tag being included in article data indicating the article being viewed;
a computer executes a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target in the article data;
The computer that identifies the support target
Searching for a candidate whose registered information is included in the article as the support target from an information storage unit in which registered information about each of a plurality of candidates is stored;
When there are a plurality of the searched candidates, the candidate that satisfies a predetermined condition is specified as the support target;
The cheering action is an operation of giving a predetermined value to the cheering target,
the information storage unit stores, for each candidate, a total value of the predetermined value assigned to the candidate as the support target;
An information processing method, wherein the predetermined condition is a condition related to a total value of the given predetermined value. The computer identifies a support target based on a tag for identifying the support target, the tag being included in article data indicating the article being viewed;
a computer executes a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target in the article data;
The cheering action is an operation of giving a predetermined value to the cheering target,
When the adding operation is received from the viewer, the computer
Record the value of the given value and medium identification information associated with the article viewed by the viewer; and
An information processing method , comprising determining a reward corresponding to the recorded medium identification information based on the value of the given predetermined value. The computer identifies a support target based on a tag for identifying the support target, the tag being included in article data indicating the article being viewed;
a computer executes a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target in the article data;
An information processing method in which, when a unique tag designating a specific individual and a specified tag not designating a specific individual are embedded in the article data, the computer that identifies the target of support identifies a person other than the specific individual as the target of support based on the specified tag. A computer readable program comprising:
causing a computer to identify a support target based on a tag for identifying the support target that is included in article data indicating the article being viewed;
causing a computer to execute a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target, into the article data;
When the computer specifies the support target,
causing a computer to search, from an information storage unit in which registered information about each of a plurality of candidates is stored, for the candidate whose registered information is included in the article as the support target;
When there are a plurality of the searched candidates, the computer is caused to specify the candidate that satisfies a predetermined condition as the support target;
the information storage unit stores, for each of the candidates specified as the support target, a number of times that the object has been displayed for the candidate,
The predetermined condition is a condition related to the number of times the object is displayed. A computer readable program comprising:
causing a computer to identify a support target based on a tag for identifying the support target that is included in article data indicating the article being viewed;
causing a computer to execute a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target, into the article data ;
When the computer specifies the support target,
causing a computer to search, from an information storage unit in which registered information about each of a plurality of candidates is stored, for a candidate whose article includes the registered information as the support target;
When there are a plurality of the searched candidates, the computer is caused to specify the candidate that satisfies a predetermined condition as the support target;
The cheering action is an operation of giving a predetermined value to the cheering target,
the information storage unit stores, for each candidate, a total value of the predetermined value assigned to the candidate as the support target;
The program , wherein the predetermined condition is a condition regarding the total value of the given predetermined value . A computer readable program comprising:
causing a computer to identify a support target based on a tag for identifying the support target that is included in article data indicating the article being viewed;
causing a computer to execute a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target, into the article data;
The cheering action is an operation of giving a predetermined value to the cheering target,
When the adding operation is received from the viewer, the computer
Recording the value of the given value and medium identification information associated with the article viewed by the viewer; and
A program for determining a reward corresponding to the recorded medium identification information based on the value of the given predetermined value. A computer readable program comprising:
causing a computer to identify a support target based on a tag for identifying the support target that is included in article data indicating the article being viewed;
causing a computer to execute a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target, into the article data;
When a unique tag designating a specific individual and a specified tag designating no specific individual are embedded in the article data, the program causes a computer to identify a person other than the specific individual as the support target based on the specified tag. An information processing system having a server and a user terminal communicatively connected to the server,
a support target identification unit that identifies a support target based on a tag that is included in article data indicating an article being viewed and that identifies the support target;
an article processing unit that executes a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target, into the article data;
Searching for a candidate whose registered information is included in the article as the support target from an information storage unit in which registered information about each of a plurality of candidates is stored;
When there are a plurality of the searched candidates, the candidate that satisfies a predetermined condition is specified as the support target;
the information storage unit stores, for each of the candidates specified as the support target, a number of times that the object has been displayed for the candidate,
The predetermined condition is a condition related to the number of times the object is displayed. An information processing system having a server and a user terminal communicatively connected to the server,
a support target identification unit that identifies a support target based on a tag that is included in article data indicating an article being viewed and that identifies the support target;
an article processing unit that executes a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target, into the article data;
Searching for a candidate whose registered information is included in the article as the support target from an information storage unit in which registered information about each of a plurality of candidates is stored;
When there are a plurality of the searched candidates, the candidate that satisfies a predetermined condition is specified as the support target;
The cheering action is an operation of giving a predetermined value to the cheering target,
the information storage unit stores, for each candidate, a total value of the predetermined value assigned to the candidate as the support target;
An information processing system, wherein the predetermined condition is a condition related to a total value of the given predetermined value. An information processing system having a server and a user terminal communicatively connected to the server,
a support target identification unit that identifies a support target based on a tag that is included in article data indicating an article being viewed and that identifies the support target;
an article processing unit that executes a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target, into the article data;
The cheering action is an operation of giving a predetermined value to the cheering target,
When the adding operation is received from the viewer,
Record the value of the given value and medium identification information associated with the article viewed by the viewer; and
An information processing system that determines a reward corresponding to the recorded medium identification information based on the value of the given predetermined value. An information processing system having a server and a user terminal communicatively connected to the server,
a support target identification unit that identifies a support target based on a tag that is included in article data indicating an article being viewed and that identifies the support target;
an article processing unit that executes a process of embedding data for displaying an object in the article for receiving a cheering action for the cheering target, into the article data;
When a unique tag designating a specific individual and a specified tag not designating a specific individual are embedded in the article data, an information processing system identifies a person other than the specific individual as the support target based on the specified tag.