JP2003233743A - Method and system for promoting commodity sales - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method and system for promoting commodity sales by meeting demands of purchasers, differentiating a store from others in the same trade and increasing the number of purchasers who are customers of the store. <P>SOLUTION: The method is for promoting commodity sales by a license contract, and it is provided with a process of concluding the license contract, a process of paying a predetermined contract rate in response to the license contract, and a process of providing commodities at predetermined discount prices on the basis of the license contract. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to a product sales promotion method and a product sales promotion system. More specifically, the present invention relates to a product sales promotion method and a product sales promotion system for promoting product sales through a license agreement between a licensor and a licensee.

[0002]

2. Description of the Related Art Conventionally, as shown in FIG. 4, a product distribution channel in product sales is a store in which a maker 101 who manufactures a product wholesales a product to a product sales agent 102 and the agent sells the product. 103 wholesale products, from store to consumer 1
04 was purchasing a product. Here, each time a product is distributed, the profits of related companies are reflected in the price of the product, so the product price that the distributor wholesales to the store is higher than the product price that the manufacturer wholesales to the distributor, and The prices of products sold to consumers by the stores were higher than the prices of products wholesaled by the distributors to the stores.

[0003]

However, there has been a demand for each store to obtain a lot of profits by purchasing products from an agent and selling them to consumers at a low cost.
There was also a demand for each agency to increase the number of stores that are wholesalers of products by differentiating it from other companies in the same industry.

The present invention was devised in view of the above points, and differentiates a store from other companies in the same industry by responding to the demand of the purchaser who wants to purchase a product at a low price, and sells the store. It is an object of the present invention to provide a method for promoting product sales and a system for promoting product sales by increasing the number of purchasers.

[0005]

[Means for Solving the Problems] In order to achieve the above object, a product sales promotion method according to the present invention is a method for promoting product sales by a license contract, which comprises a step of making a license contract for product sales. The licensee pays a predetermined contract fee to the licensor in accordance with the license contract, and the licensor provides the licensee with the sale item at a predetermined discounted price based on the license contract.

[0006] Here, the process of making a license contract for product sales enables the licensee to obtain the product at a predetermined discounted price, and the licensor to obtain a predetermined contract fee. Further, the licensor can obtain a predetermined contract fee through the process in which the licensee pays a predetermined contract fee to the licensor according to the license contract. Further, the licensee can obtain the product at the predetermined discounted price by the process in which the licensor provides the licensed product to the licensee with the sold product at the predetermined discounted price.

The product sales promotion method according to the present invention is
A method of promoting product sales by a license contract, the process of making a license contract for product sales, the process of encouraging the licensor to pay a prescribed contract fee based on the license contract, and the licensor to the licensee. On the other hand, a step of providing a sale product at a predetermined discounted price based on a license contract.

[0008] Here, the licensor can obtain the predetermined contract fee by the process of prompting the licensee to pay the predetermined contract fee based on the license contract.

In order to achieve the above object, the product sales promotion system according to the present invention is a system for promoting product sales by a license contract, and license contract means for making a license contract for product sales, The licensee pays a predetermined contract fee to the licensor according to the license contract, and the licensor gives the licensee a predetermined discount to the licensed product based on the license contract by the license contracting means. And a means for providing goods at a price.

Here, the license contract means allows the licensee to obtain the product at a predetermined discount price, and the licensor can obtain the predetermined contract fee. Further, the contract fee payment means allows the licensor to obtain a predetermined contract fee. Further, the product providing means allows the licensee to obtain the product at a predetermined discounted price.

The product sales system according to the present invention is
A system for promoting product sales by a license contract, and encouraging a license contract means for making a license contract for product sales, and a licensor to pay a licensee a predetermined contract fee according to the license contract by the license contract means. Contract fee payment promotion means,
The licensor provides the licensee with the sale item at a predetermined discount price based on the license agreement by the license agreement unit.

Here, by the contract fee payment promotion means,
Licensors can get a certain contract fee.

[0013]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings, for the understanding of the present invention.

FIG. 1 is a block diagram showing a product distribution route in the beauty industry for explaining an example of a product sales promotion method to which the present invention is applied. Maker 1 is a manufacturer of beauty products such as shampoo and conditioner. The agency 2 is a wholesaler of beauty products manufactured by the manufacturer, and the beauty salon 3 is a wholesaler of agents who purchased beauty products from the manufacturer and has a license contract with the agency. Further, the consumer 4 is a sales destination of a beauty salon that has purchased beauty products from an agent.

In an example of a product sales promotion method to which the present invention is applied, first, an agent and a beauty salon make a license contract for sales of beauty products.

[0016] Here, when the agent and the beauty salon make a license contract, the agent, which is a licensor, can obtain a license contract fee from the beauty shop, which is a licensee, and the beauty shop can obtain the beauty contract from the agent. It becomes possible to purchase products at the purchase price of the agency. The license contract is sufficient if the agent can obtain the license contract fee from the beauty salon and the beauty shop can purchase the beauty product from the agent at the purchase price of the agent. The contract period, contract unit, etc. may be of any type, of course, for example, a monthly contract or an annual contract.

Next, based on the license contract, the beauty salon, which is the licensee, pays a fixed license contract fee 5 to the agent, which is the licensor.

Here, the beauty salon pays a certain license contract fee to the agent, so that the agent can obtain a certain license contract fee based on the license contract. It should be noted that the license contract is sufficient if the agent can obtain a certain license contract fee, and it may be set as a uniform contract fee regardless of the contract content, or based on the content of each license contract. You may set the contract fee.

Next, the agency carries out discount sale 6 for selling beauty products to the beauty salon at the purchase price of the agency based on the license contract.

Here, the agent sells the beauty product to the beauty shop at the purchase price of the agent, so that the beauty shop can purchase the beauty product at a low cost. In addition, the selling price of beauty products sold to the beauty salon by the agency can be set to a normal selling price, that is, lower than the selling price when the beauty salon and the agency do not have a license contract. It is sufficient if the price setting does not impair the incentive for the beauty salon to make a license contract with the agent, and the agent does not necessarily have to sell to the beauty shop at the purchase price of the agent. Also, as mentioned above, it is sufficient if the selling price of beauty products is set lower than the normal selling price, and the selling price is set to a uniform selling price regardless of the contents of the license agreement. However, it is preferable that the selling price be set according to the contract fee set in the license contract in order to flexibly meet the needs of the agency and the beauty salon. That is, by setting the selling price of a beauty product based on a license contract with a high contract fee to a low price and setting the selling price of a beauty product based on a license contract with a low contract fee to a high price, a large amount of beauty products can be obtained. It is preferable to set a selling price that can meet the needs of beauty salons that purchase products and also the needs of beauty salons that purchase small amounts of beauty products.

In the product sales promotion method to which the present invention is applied,
In addition to being able to meet the demands of beauty salons to purchase beauty products at a cheaper price than agents, agents can obtain a contract fee through a license contract.

In the product sales promotion method to which the present invention is applied, a license contract is made in a relationship between an agent which is a licensor and a beauty salon which is a licensee, and beauty products are sold based on the license contract. The sale of beauty products based on the license contract does not necessarily have to be performed between the agency and the beauty salon. For example, the manufacturer and the agency, the manufacturer and the beauty salon, the manufacturer and the consumer, the agency and the consumer and the beauty salon. In the relationship between the room and the consumer, beauty products may be sold based on a license contract.
Further, in the product sales promotion method to which the present invention is applied, the distribution of beauty products in the beauty industry has been described, but it goes without saying that the present invention is not limited to the sale of beauty products.

FIG. 2 is a block diagram showing a product distribution route in the beauty industry for explaining another example of the product sales promotion method to which the present invention is applied. Maker 1 is a manufacturer of beauty products such as shampoo and conditioner. The agent 2 is a wholesaler of beauty products manufactured by the manufacturer, and the beauty salon (1) 3 is a wholesaler of agents who purchased beauty products from the manufacturer and beauty contracted with the agent. The beauty salon (2) 7 is a wholesaler of an agency that purchases beauty products from a manufacturer and does not have a license contract with the agency. Further, the consumer 4 is a sales destination of a beauty salon that has purchased beauty products from an agent.

In another example of the product sales promotion method to which the present invention is applied, first, the beauty salon decides whether or not to make a license contract with an agent for selling beauty products. That is, the beauty salon examines the license contract fee and the discount amount of the beauty product from the viewpoint of whether it is a good idea to make a license contract in relation to the number of beauty products purchased by the beauty salon, Decide whether to make a license contract with the store. For example, if the number of beauty products purchased is small and the total discount amount of each beauty product does not reach the license contract fee, it is better not to make a license contract, and the number of beauty products purchased is large. In this case, it is preferable to make a license contract when the total discount amount of each beauty product exceeds the license contract fee.

Next, the beauty salon (1) that has decided to make a license contract with an agent makes a license agreement with the agent regarding the sale of beauty products, and the beauty salon (1), which is the licensee, based on the license agreement. Pay a certain license contract fee 5 to the agency that is the licensor.

Here, as the agent and the beauty salon (1) make a license contract, the agent which is the licensor is the licensee and the beauty is the same as in the example of the method for promoting goods according to the present invention. The license contract fee can be obtained from the room (1), and the beauty shop (1) can purchase beauty products from the agent at the purchase price of the agent. It should be noted that the point that the contract period and contract unit of the license contract may be any is the same as the above-described example of the product sales promotion method to which the present invention is applied.

Further, the beauty salon (1) pays a certain license contract fee to the agent, so that the agent can obtain a certain license contract fee based on the license agreement, as in the example of the product sales promotion method to which the present invention is applied. You can get a license contract fee. The present invention is applied to the point that the license contract fee may be set as a uniform contract fee regardless of the contract content, or the contract fee may be set based on the content of each license contract. This is the same as an example of the product sales promotion method.

Subsequently, the agency carries out a discount sale 6 for the beauty salon (1) to which the license contract has been made, in which the beauty salon product is sold to the beauty salon (1) at the agent's purchase price based on the license agreement. . On the other hand, the agency carries out a regular sale 8 at a regular price to a beauty salon (2) for which a license contract has not been made.

Here, the agent sells the beauty product to the beauty salon (1) at the purchase price of the agent, so that the beauty salon (as in the example of the product sales promotion method to which the present invention is applied is In 1), beauty products can be purchased at low cost. It should be noted that it is not always necessary for the agent to sell to the beauty salon (1) at the purchase price of the agent, and it is preferable that the selling price of the beauty product should be set according to the contract fee set in the license agreement. Is the same as an example of the product sales promotion method to which the present invention is applied.

In the product sales promotion method to which the present invention is applied,
The beauty salon decides whether it is a good idea to make a license contract based on the relationship between the license contract fee and the discount amount of beauty products and the number of beauty products purchased by the beauty salon, and if necessary, Make a license agreement with an agency,
It is possible to purchase beauty products based on a license agreement, and to meet the demands of beauty salons that they want to purchase beauty products at a lower price from agents, taking into consideration the beauty product purchase status of each beauty salon. At the same time, the agent can obtain the contract fee by the license contract.

It should be noted that the sale of the beauty products based on the license contract does not necessarily have to be carried out between the agency and the beauty salon (1) and that the present invention is not limited to the sale of the beauty products. This is the same as an example of a product sales promotion method to which is applied.

FIG. 3 is a block diagram showing a product distribution route in the beauty industry for explaining still another example of the product sales promotion method to which the present invention is applied. The manufacturer 1 deals with beauty products such as shampoo and conditioner. Manufacturer and distributor 2
Is a wholesaler of beauty products manufactured by the manufacturer, and beauty salon (1) 3 is a wholesaler of agents who purchased beauty products from the manufacturer and has a license contract with the agency. (2) 7 is a beauty salon that is a wholesaler of an agent who purchases beauty products from a manufacturer and does not have a license contract with the agent. Further, the beauty school 9 is also a wholesaler of agents who purchase beauty products from manufacturers. It should be noted that the consumer 4 is the sales destination of the beauty salon that purchased the beauty product from the agency.

In still another example of the product sales promotion method to which the present invention is applied, first, the beauty salon decides whether or not to make a license contract with an agent for selling beauty products. That is, from the perspective of whether or not it is a good idea for a beauty salon to make a license contract in relation to the license contract fee and the discount amount of beauty products in relation to the number of beauty products purchased by the beauty salon, and from a beauty school to be described later. It will be examined from the viewpoint of collecting information to solve the employment problem, which is the introduction of human resources, and decide whether to make a license contract with an agent.

Next, the beauty salon (1), which has decided to make a license contract with an agent, makes a license agreement with the agent regarding the sale of beauty products, and based on the license agreement, the beauty salon (1), which is a licensee, is fixed. Pay the license contract fee 5 to the agency that is the licensor.

Here, an example of a product sales promotion method to which the present invention is applied and another example of a product sales promotion method to which the present invention is applied by the license contract between the agency and the beauty salon (1). Similarly, the licensor agency can obtain a license contract fee from the licensee beauty salon (1), and the beauty salon (1) must purchase beauty products from the agency at the agent's purchase price. Is possible. It should be noted that the point that the contract period, contract unit, etc. of the license contract may be arbitrary is one example of the product sales promotion method to which the present invention is applied and another example of the product sales promotion method to which the present invention is applied. Is the same as.

In addition, the beauty salon (1) pays a certain license contract fee to the agency so that one example of the above-mentioned product sales promotion method to which the present invention is applied and another product sales promotion method to which the present invention is applied can be used. As in the example, the agency can obtain a certain license contract fee based on the license contract. The present invention is applied to the point that the license contract fee may be set as a uniform contract fee regardless of the contract content, or the contract fee may be set based on the content of each license contract. This is the same as an example of the product sales promotion method and another example of the product sales promotion method to which the present invention is applied.

Subsequently, the agency and the beauty school make a tie-up contract regarding sales of beauty products and introduction of human resources.

Here, the agency and the beauty school make a tie-up contract, so that the agency can obtain personnel information such as recruitment information about a person who wants to find a job in the beauty salon, and the beauty school It is possible to purchase beauty products from an agent at the agent's purchase price. The partnership agreement is sufficient if the agency can obtain personnel information from the beauty school and the beauty school can purchase beauty products from the agency at the agent's purchase price. The period, contract unit, etc. may be of any type, for example, it may be a monthly contract or an annual contract.

Next, the agency carries out discount sale 6 for selling beauty products to the beauty school at the purchase price of the agency based on the tie-up contract.

Here, the agency sells the beauty products to the beauty school at the purchase price of the agency, so that the beauty school can purchase the beauty products at a low cost. In addition, the selling price of beauty products sold by the agency to the beauty school can be set to a normal selling price, that is, a lower price than the selling price when the beauty school and the agency do not make a partnership agreement. It is sufficient that the price setting is such that the incentive for the beauty school to make a partnership agreement with the agency is not impaired, and the agency does not necessarily have to sell to the beauty school at the purchase price of the agency.

[0041] Next, the cosmetology school has human resource information 1 for applicants from the cosmetology school to the beauty salon, etc., based on the tie-up contract.
0 is provided.

Here, the beauty school provides the agency with the personnel information, so that the agency can obtain the personnel information to be provided to the beauty salon to which the license contract has been made.

Subsequently, the agency carries out a discount sale 6 to the beauty salon (1) which has made a license contract, in which the beauty product is sold to the beauty salon (1) at the agent's purchase price based on the license agreement. At the same time, the human resource information 10 obtained from the beauty school based on the partnership agreement is provided to the beauty salon (1). on the other hand,
The agency carries out a regular sale 8 at a regular price to a beauty salon (2) for which a license contract has not been made.

Here, an example of the method for promoting goods sales to which the present invention is applied and the present invention are applied by the agent selling the beauty products to the beauty salon (1) at the purchase price of the agent. The beauty salon (1) can purchase beauty products at low cost, as in another example of the product sales promotion method.
In addition, the agent does not necessarily have to sell to the beauty salon (1) at the purchase price of the agent, and the selling price of the beauty product is preferably set according to the contract fee set in the license contract. Is the same as one example of the product sales promotion method to which the present invention is applied and another example of the product sales promotion method to which the present invention is applied.

Further, the agency provides the beauty salon (1) with the personnel information obtained from the beauty school based on the tie-up contract, so that the information useful for solving the employment problem of the beauty salon can be provided. Here, the agency provides personnel information to the beauty salon (1) because the beauty salon tries to make a license agreement with the agency by providing useful information only to the beauty salon that has made the license agreement. This is for improving incentives, and any information may be used as long as the incentives for a beauty salon to make a license contract with an agent can be improved, and the information is not necessarily limited to human resource information. Further, if it is possible to obtain useful information to be provided to the beauty salon (1) that has made a license contract with an agent, it is not always necessary to obtain human resource information from a beauty school, and any information source can be used. I don't mind.

In the product sales promotion method to which the present invention is applied,
The agency tries to make a license agreement with the agency by providing the beauty salon (1), which the agent obtained from the beauty school and is useful information for the beauty salon, to the beauty salon (1) who has a license agreement with the agency. Incentives can be improved.

It should be noted that the sale of the beauty product based on the license contract does not necessarily have to be carried out between the agency and the beauty salon (1) and that the present invention is not limited to the sale of the beauty product. This is the same as an example of the product sales promotion method to which is applied and another example of the product sales promotion method to which the present invention is applied.

[0048]

As described above, according to the merchandise sales promotion method and the merchandise sales promotion system of the present invention, it is possible to make a store different from other companies in the same industry by responding to the demand of the buyer who wants to purchase the goods at a low price. It is possible to promote product sales by making a difference and increasing the number of purchasers who are the sales destinations of the store.

[Brief description of drawings]

FIG. 1 is a block diagram showing a product distribution route in a beauty industry for explaining an example of a product sales promotion method to which the present invention is applied.

FIG. 2 is a block diagram showing a product distribution route in the beauty industry for explaining another example of the product sales promotion method to which the present invention is applied.

FIG. 3 is a block diagram showing a product distribution route in the beauty industry for explaining still another example of the product sales promotion method to which the present invention is applied.

FIG. 4 is a block diagram showing distribution channels of products in conventional product sales.

[Explanation of symbols]

1 manufacturer 2 agents 3 beauty salon 4 consumers 5 contract fee 6 discount sale 7 beauty salon (2) 8 regular sale 9 beauty school 10 personnel information

Claims (6)

[Claims] 1. A method for promoting merchandise sales through a license contract, comprising the steps of making a license contract related to merchandise sales, a step in which a licensee pays a predetermined contract fee to a licensor according to the license agreement, A sensor sales promotion method comprising a step in which a sensor provides a licensed product with a predetermined discounted price to a licensee. 2. A method of promoting product sales through a license contract, the process of making a license contract for product sales, and the process of encouraging a licensee to pay a predetermined contract fee based on the license contract. A licensor provides a licensee with a sale product at a predetermined discounted price based on a license contract. 3. The product sales promotion method according to claim 1, wherein the selling price from the licensor to the licensee is the licensor's product purchase price. 4. A system for promoting product sales by a license contract, wherein a license contract means for making a license contract for product sales, and a licensee's predetermined contract with a licensor according to the license contract by the license contract means. A product sales promotion system comprising: a contract fee payment device for paying a fee; and a product providing device for a licensor to provide a licensed product with a predetermined discounted price to a licensee based on a license contract by the license contracting device. 5. A system for promoting product sales by a license contract, wherein a license contract means for making a license contract for product sales, and a licensor making a predetermined contract with a licensee according to the license contract by the license contract means. A merchandise sales promotion system comprising: a contract fee payment promoting means for promoting payment of a fee; and a merchandise providing means for allowing a licensor to offer a merchandise to a licensee at a predetermined discounted price based on a license contract by the license contracting means. 6. The product sales promotion system according to claim 4, wherein the selling price of the product of the licensor provided by the product providing means is the purchase price of the product of the licensor.