JP2003228312A - System for preparing sales promotion message - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To make an attempt to utilize a 'mimicking' in hailing-in to be executed in selling commodities at a store in order to arouse the powers of attention of customers to the commodities. <P>SOLUTION: When a sales promotion trader 4 selects a mimic talent's name and forms message sentences in a system for preparing the sales promotion messages on the Web of an Internet terminal machine, a server operator 1 records the utterance of the message sentences by the mimic talent within a studio 6, converts the messages into transmission signals and sends the signals back to the Web of the Internet terminal machine. <P>COPYRIGHT: (C)2003,JPO

Description

Description: BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion message creation system which is easy to edit when creating a sales promotion message by imitating talent. 2. Description of the Related Art As means for promoting sales of merchandise at stores, there are a variety of means such as advance advertising using multi-media such as television, radio, and the Internet, insert advertisements, direct distribution of flyers, sample exhibits, distribution, and inquiries. Has been done. [0003] A merchandise seller transmits as much information as possible to motivate customers to purchase. In particular, invocation means are widely used as effective means. However, at the store, the attention of the customer tends to concentrate on the visual sense, and the effect of the attraction is not sufficient. The emergence of further means of attracting customers for sales promotion was desired. [0004] Therefore, a method of recruiting by imitation talents is conceivable, but not only costs such as selection of talents, meetings for editing promotional message texts, recording in the studio, and meetings again, but also the timing of sales is lost, and sales are lost. There is a fatal flaw in promotion. SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems, and is intended to draw attention of a customer to a corresponding product. The present invention is intended to provide a technology to use "mimicry" more efficiently in consideration of a sales season and a sales time in consideration of the call. [0006] The present invention is a system in which a merchandise sales company creates a sales promotion message on the Web of an Internet terminal, and selects an imitation talent.
When the message sentence is created, the server operator records the voice of the acting of the impersonator in the studio by the message sentence, converts it into a transmission signal, and returns it to the Web of the Internet terminal. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS For the purpose of trying to use "mimicry" more efficiently at the time of sales at the time of selling a product at a store, the Internet terminal We
On b, we implemented a system to create promotional messages. FIG. 1 is a conceptual diagram of a sales promotion message creating system according to the present invention. 1 is a planning company that supervises a sales promotion message creation system, and a database 2
And a studio 6 to operate a server. Reference numeral 4 denotes a merchandise seller (K1, K2, K3), which connects to the server via a terminal 3 via the Internet 3a and creates a sales promotion message by imitating talent. The planning company 1 is a talent group 5 (TG1,
TG2, TG3) via the Internet 3b and responds to the request of the merchandise seller 4. Talent group 5
Is composed of talents a1, a2, b1, b2, c1, c2 and the like. FIG. 2 is a block diagram of a sales promotion message creation and operation process according to the present invention. The merchandise seller 4
The terminal 21 receives the talent information 22 and the editing information 23 from the server on the homepage of the planning company 1, determines which message is expressed by which talent, and returns it to the planning company 1. Planning company 1
In the audio recording unit 25 of the studio 6, the impersonator designated by the merchandise sales company is called into the studio by the Internet 3b or another communication method, and the merchandise sales company performs a desired message and records the voice. The signal conversion section 26 performs signal conversion. For example, a file is created as ***. Wav, and the file is returned to the merchandise sales company 4. The merchandise seller 4 reproduces a signal in the signal reproducing unit 27 and transmits a message from the speaker 28. FIG. 3 is a flow chart of a sales promotion message creation process according to the present invention, and shows a procedure in which the merchandise seller 4 operates the terminal 21. In step S31, as shown in FIG.
, And PW is input to 52. Check the input window 53 for the talent selection screen and press the OK button 53. In step 32, as shown in FIG. 6, on the selection screen 60, a talent to be adopted is selected from the talent list 61, and the registration screen button 62 is clicked to display the registration screen 50 again. Check the message window input window 54 and press the OK button. In step S33, as shown in FIG. 7, one of the sentence examples 71, 72, 73,..., For example, 71 is selected on the message sentence example selection screen 70, and the message edit button 74 is clicked. The screen changes to a message editing screen 80 as shown in FIG. Step S
At 34, this is corrected to create a text. At this time, it is desirable to insert the shop name and the execution date and time into the text. The promotion message is dedicated to the store, and it is desirable to incorporate differentiation from other stores as much as possible. After the text is completed, the confirmation screen button 82 is clicked. In step S35, as shown in FIG. 9, the imitation talent name is 91 and the message text is 92.
And if correct, enter the file name in 93.
In step S36, the data is stored, and in step S37, the transmission button is clicked and transmitted. FIG. 4 is a flow chart of a sales promotion message modification process. Apply when you want to modify a completed message. In step S41, when the file is opened,
The confirmation screen 90 is displayed as shown in FIG. Step S42
In FIG. 6, when the button 95 of the correction 1 is clicked,
The selection screen 60 is displayed as shown in FIG. In step S43, the talent is replaced, the confirmation button 64 is clicked, and the confirmation is made again on the confirmation screen 90. In step S44, when the button 96 of the correction 2 is clicked, a message editing screen 80 is displayed as shown in FIG. Step S
In step 45, the text is corrected, and step S46 is performed.
, The confirmation button 64 is clicked, and the confirmation is made on the confirmation screen 90 again. After the correction is completed, in step S48, a file name is input and saved, and step S49 is performed.
To send. If re-correction is required in step S46, the process is repeated in step S47 as described above. According to the present invention, the recording result is examined by selecting a talent, making an arrangement for editing the promotional message text, recording in the studio, and making a reconsideration. If a correction is required, the above procedure is repeated. Although this method is common, it is not only expensive, but also loses timing of the sale, and there is a fatal flaw in the promotion. By comparison, using the promotional message creation system according to the present invention,
In addition to being able to easily differentiate from other stores, it is possible to create a timely, prompt, and appropriate impact message that is appropriate for the product image. There are no costs, the timing of sales can be precisely adjusted,
It has a powerful effect on sales promotion.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a conceptual diagram of a sales promotion message creation system according to the present invention. FIG. 2 is a block diagram of a sales promotion message creation and operation process of the present invention. FIG. 3 is a flowchart of a sales promotion message creation process of the present invention. FIG. 4 is a flowchart of a sales promotion message modification process. FIG. 5 is a registration screen. FIG. 6 is a talent selection screen. FIG. 7 is a screen for message selection. FIG. 8 is a screen for creating a message. FIG. 9 is a message confirmation screen. [Description of Signs] 1 Planning company 2 Database 3a, 3b Internet 4 Product sales company group 5 Talent group 6 Studio 21 Terminal 22 Talent information database 23 Editing information database 24 Customer information database 25 Voice recording unit 26 Signal conversion unit 27 Signal reproduction unit 28 Loudspeaker 50 Registration screen 51 ID input window 52 PW input window 53, 54 Check window 55 OK button 60 Selection screen 61 Talent list 62, 63, 64 Selection button 70 Message example screen 71, 72, 73 Example 74 button 80 Message editing screen 81 Text input window 82 Button 90 Confirmation screen 91 Talent name display field 92 Message display field 93 File name input fields 94, 95, 96 Button

Claims (1)

Claims 1. A sales promotion message creating system that enables a merchandise seller to select an imitation talent name by using the Internet and create a message text, wherein the imitation talent name is While operating a homepage of information, registration means for registering the merchandise seller, selection means for selecting the imitation talent name,
A server having editing means for creating the message sentence, a studio having audio recording means for recording the acting by the talent information and message sent from the merchandise seller and signal conversion means for signaling the sound. A sales promotion message creation system characterized by comprising: