JP2006268755A - Article information providing apparatus and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide article information of an article desired by a customer in the form of multimedia (video, audio, and the like) close to the actual article based on customer's natural action such as picking up or putting down a pamphlet of the article desired by the customer. <P>SOLUTION: The article information providing apparatus includes: an RFID tag reading means 201 for periodically reading identification information of an RFID tag attached to an article introduction medium or an article; an RFID tag read information storage means 202 for storing the last read identification information of the RFID tag and newly read identification information of the RFID tag; an article information storage means 204 for storing article information corresponding to identification information of the RFID tag; an RFID tag identification information specifying means 203 for specifying identification information that is not present, of the RFID tag based on the identification information of the RFID tag stored in said RFID tag read information storage means; and an article information output means 205 for outputting the article information corresponding to the specified identification information of the RFID tag. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a product information providing apparatus and a product information providing program for providing product information related to a product.

Conventionally, by connecting a radio frequency identification tag (hereinafter abbreviated as an RFID tag) that stores product information to a product, the customer touches a pressure-sensitive switch attached in the vicinity of the product. A product information providing apparatus that reads product information stored in an RFID tag associated with a product to be sold and provides the product information to a customer is disclosed (Patent Document 1).
JP-A-11-65453

  Such a product information providing device requires an act of contacting a pressure-sensitive switch attached in the vicinity of the product intended by the customer. As a result, depending on the age group, the product information providing device is not easy to use. In some cases, sales promotions were not effective.

  In addition, if the products handled are large, such as cars and furniture, it is not possible to display all products in stores or showrooms due to physical restrictions. It is necessary to obtain and browse catalogs, pamphlets, etc. of products, read letters, see photos, or see pictures, and sales promotion may not be effective.

  In addition, some products are sealed, and it is necessary to infer the product from an explanatory note written on a package storing the product, and the sales of the product may not be effectively promoted.

  The present invention is based on the natural act of taking or placing a catalog, pamphlet, or sample (including “samples” on actual products and samples) of the product intended by the customer. A product information providing apparatus and a product information providing program capable of providing product information of a target product with multimedia (video, sound, etc.) in a form close to an actual product are obtained.

  In the product information providing apparatus according to the present invention, RFID tag reading means for periodically reading the identification information of the RFID tag attached to the product introduction medium or the product, the RFID tag identification information read last time, and the RFID tag newly read RFID tag reading information storage means for storing the identification information, product information storage means for storing product information associated with the RFID tag identification information, and RFID tag identification information stored in the RFID tag reading information storage means. RFID tag identification information specifying means for specifying identification information of an RFID tag that does not exist, and product information output means for outputting the product information corresponding to the identification information of the RFID tag specified by the RFID tag identification information specifying means It is what has.

  The present invention is based on the natural act of taking or placing a catalog, pamphlet or sample of the product intended by the customer, and the product information of the product targeted by the customer is multimedia (video, sound, etc.) It can be provided in a form that is close to the actual product.

Embodiment 1 FIG.
FIG. 1 is an external view of Embodiment 1 for carrying out the present invention. In FIG. 1, a display shelf 102 for displaying a catalog 104 (hereinafter referred to as a catalog, but also including a pamphlet and a sample) is installed at an appropriate place in a showroom 101 where products are displayed and sold. On the back side, an antenna 103 for reading the RFID tag 105 attached to the catalog 104 is installed. Each RFID tag 105 attached to the catalog 104 stores identification information unique to the RFID tag so that each catalog 104 can be identified by the unique identification information. A display 106 that provides (reproduces) product information (product advertisement, product specifications, usage, etc.) of products using video and sound is installed above the display shelf 102. The computer 107 controls the provision of product information in which an antenna 103 for reading the RFID tag 105 and a display 106 are connected. The customer visits the showroom 101, picks up the target product or the catalog 104 of the product of interest from the display shelf 102, browses it, and obtains product information provided from the display 106 at the same time.

  FIG. 2 is a configuration diagram in the first embodiment for carrying out the present invention. RFID tag reading means 201 that reads identification information of all RFID tags 105 existing in the readable range of the antenna 103, identification information of the RFID tag 105 read by the RFID tag reading means 201, and time information (year / month / date / time) RFID tag read information storage means 202 for storing the corresponding minute minutes), RFID tag identification information specifying means 203 for specifying identification information of the RFID tag 105 that has been absent based on the RFID tag read information storage means 202, RFID tag 105 of the RFID tag 105 specified by the RFID tag identification information specifying means 203 and the product information storage means 204 for storing the multimediaized file for reproducing the product information corresponding to the identification information 105 and the identification information on the computer 107. Identification information and product information storage Based on the stage 204 to the display 106 configured with product information output means 205 for outputting the product information.

  The RFID tag read information storage unit 202 will be described. FIG. 3 is a diagram illustrating an example of the RFID tag read information storage unit 202. As previous read information, time information 301a read by the RFID tag reading means 201 (in this example, read at 13:01:01 on November 17, 2004), RFID read at this time Tag identification information 311a (ID0001), 312a (ID0002), 313a (ID0003) and identification information of three RFID tags 105 are read. Time information 301b when reading is performed as the current reading information (in this example, reading is performed at 13:01:02 on November 17, 2004), and identification information 311b of the RFID tag 105 read at this time ( The identification information of ID0001), 313b (ID0003) and the two RFID tags is read, and it can be seen that the RFID identification information 312a (ID0002) does not exist. That is, it can be seen that the catalog 104 corresponding to the RFID identification information 312a (ID0002) has been extracted from the display shelf 102.

  The merchandise information storage unit 204 will be described. FIG. 4 is a diagram illustrating an example of the merchandise information storage unit 204. The RFID tag 105 identification information 401 (ID0001) is a multimedia file 402 that has been converted into multimedia for reproduction by the computer 107 of product information corresponding to the RFID tag 105 identification information 401. The association between the identification information 401 of the RFID tag 105 and the multimedia file 402 obtained by converting the product information into multimedia is performed by previously associating the file name of the multimedia file 402 with the identification information 401 of the RFID tag 105. Further, one multimedia file 406 may be associated with the identification information 405 of the plurality of RFID tags 105.

  Next, the operation in the first embodiment will be described with reference to FIG. The RFID tag reading unit 201 reads the identification information of the RFID tag 105 existing in the reading range periodically (for example, every second), and the reading time (year / month / day / hour / minute / second) and the identification of the read RFID tag 105. Information is set in the current read information (301b, 311b, 313b) of the RFID tag read information storage means 202 (S501). The RFID tag identification information specifying unit 203 compares the current read information (301b, 311b, 312b) in the RFID tag read information storage unit 202 with the previous read information (301a, 311a, 312a, 313a) (S502). As a result of the comparison, if there is no RFID tag identification information lost from the previous read information, the process of S505 described later is performed. When there is RFID tag identification information 312a (ID0002) that has been lost from the previous read information, the product information output means 205 has a multi-tag corresponding to the RFID tag identification information 403 (ID0002) that has been lost from the product information storage means 204. The media file 404 is reproduced and output to the display 106 (S504). Next, the current read information in the RFID tag read information storage unit 202 is moved to the previous read information, and the process returns to S501.

  The above is the operation in the first embodiment. The camera is added to the first embodiment, the customer takes an action of taking a catalog, the image recognition technology is used to determine the gender and age, and the multimedia file corresponding to the identification information of the RFID tag is changed to gender and age. If a plurality of media files are prepared and an optimum multimedia file is reproduced from among them, sales promotion can be further effectively performed.

  Since it comprised as mentioned above, based on the natural act | action that a customer takes a catalog, a pamphlet, a sample, etc., the customer's objective merchandise information can be provided promptly.

  In addition, since the product information of the product can be provided as multimedia (video, sound, etc.) in a form close to the actual product, the product can be effectively promoted.

Embodiment 2. FIG.
FIG. 6 is an external view in Embodiment 2 for carrying out the present invention. In FIG. 6, a desk 602 on which a catalog 604 (hereinafter referred to as a catalog, but also including a pamphlet and a sample) installed in a showroom 601 for displaying and selling products is mounted, and an RFID attached to the catalog 604 on the back of the desk 602. An antenna 603 for reading the tag 605 is installed, and identification information unique to the RFID tag is stored in each RFID tag 605 so that the catalog 604 can be specified.

  Product information on products corresponding to the catalog 604 placed on the desk 602 by the customer (comparison advertisement between products, comparison between product specifications, comparison between product and product usage, etc.) using video and sound A display 606 to be provided (reproduced) is installed above the desk 602. A computer 607 that controls provision of product information connected to an antenna 603 that reads an RFID tag 605 and a display 606.

  The customer places a catalog 604 of some candidate products on the desk 602 from the display shelf 102 (shown in FIG. 1), and at the same time, product information (comparison advertisement with the product, product with the product) provided from the display 606. And product specifications comparison, product and product usage comparison, etc.).

  FIG. 7 is a configuration diagram in the second embodiment for carrying out the present invention. RFID tag reading means 701 for reading identification information of all RFID tags 605 existing within the readable range of the antenna 603, identification information of the RFID tag 605 read by the RFID tag reading means 701, and time information (year / month / date / time) RFID tag read information storage means 702 for storing the corresponding minute minutes), RFID tag identification information specifying means 703 for specifying identification information of the RFID tag 605 based on the RFID tag read information storage means 702, and RFID tag 605 Identification information and identification information of the RFID tag 605 specified by the RFID tag identification information specifying means 703, which stores a multimedia file for reproduction by the computer 607 on the product information corresponding to the identification information. And product information storage means 04 based on the configured in the product information output means 705 for outputting the product information on the display 606.

  The RFID tag read information storage unit 702 will be described. FIG. 8 is a diagram illustrating an example of the RFID tag read information storage unit 702. As previous read information, time information 801a read by the RFID tag reading means 701 (in this example, read at 13:01:01 on November 17, 2004), RFID read at this time Since the tag 605 does not exist, the identification information of the RFID tag 605 does not exist. Time information 801b when reading is performed as the current reading information (in this example, reading is performed at 13:01:02 on November 17, 2004), and identification information of the RFID tag 605 read at this time The identification information of 811b (ID0001) and 812b (ID0003) and the two RFID tags 605 is read. That is, it can be seen that two catalogs 604 to which RFID tag identification information 811b (ID0001) and 812b (ID0003) are assigned are placed on the desk 602.

  The merchandise information storage unit 704 will be described. FIG. 9 is a diagram illustrating an example of the product information storage unit 704. This is a multimedia file 902 that is converted into multimedia so that the product information of the product corresponding to the identification information 901 of the RFID tag 605 can be reproduced by the computer 607. This is a multimedia file 904 that is converted into multimedia so that the computer 607 reproduces comparison information of two products corresponding to the case where two identification information 903 of the RFID tag 605 is read. This is a multimedia file 906 that has been converted into multimedia so that the computer 607 can reproduce comparison information of three products corresponding to the case where three pieces of identification information 905 of the RFID tag 605 are read. The correspondence between the identification information 901, 903, 905 of the RFID tag 605 and the multimedia files 902, 904, 906 obtained by converting the product comparison information into the multimedia is based on the identification information of the RFID tag 605 as the file name of the multimedia file. Can be associated. It is also possible to create a multimedia file in which product comparison information is converted into multimedia for each combination of identification information of four or more RFID tags, and perform association.

  Next, the operation in the second embodiment will be described with reference to FIG. The RFID tag reading unit 701 reads identification information of the RFID tag 605 existing in the reading range periodically (for example, every second), and the reading time (year / month / day / hour / minute / second) and the identification of the read RFID tag 605. Information is set in the current read information (801b, 811b, 812b) of the RFID tag read information storage means 702 (S1001). The RFID tag identification information specifying unit 703 compares the current read information (801b, 811b, 812b) of the RFID tag read information storage unit 702 with the previous read information (none) (S1002).

  As a result of the comparison, when there is no identification information of the RFID tag 605 added from the previous information, the processing of S1005 described later is performed. When there is RFID tag identification information 811b (ID0001) and 812b (ID0003) added from the previous read information, it corresponds to the RFID tag identification information 903 (ID0001, ID0003) added from the product information storage unit 704. The multimedia file 904 to be played is reproduced and output to the display 606 (S1004). Next, the current read information in the RFID tag read information storage unit 702 is moved to the previous read information, and the process returns to S1001.

  In the above, an example of outputting product information centered on product comparison to a display has been described. However, multimedia that introduces a product catalog of that color by attaching an RFID tag to a product catalog and attaching an RFID tag to a color sample A multimedia file that creates an integrated multimedia file, pairs the identification information of the RFID tag attached to the product catalog with the identification information of the RFID tag attached to the color sample in the product information storage means, and introduces the product of that color If the converted multimedia file is stored, the product of the color can be introduced.

  Since it comprised as mentioned above, based on the natural action that a customer puts a catalog, a pamphlet, a sample, etc., the information on the goods candidate which a customer wants can be provided. Further, it is possible to promptly provide product information intended by the customer. In addition, the product information of the product can be provided as multimedia (video, sound, etc.) in a form close to the actual product, and sales of the product can be effectively promoted.

It is the external view which showed the external appearance of Embodiment 1 of this invention. It is the block diagram which showed the structure of Embodiment 1 of this invention. It is the figure which showed the structure of the RFID tag reading information storage means of Embodiment 1 of this invention. It is the figure which showed the structure of the merchandise information storage means of Embodiment 1 of this invention. It is the figure which showed the operation | movement of Embodiment 1 of this invention. It is the external view which showed the external appearance of Embodiment 2 of this invention. It is the block diagram which showed the structure of Embodiment 2 of this invention. It is the figure which showed the structure of the RFID tag reading information storage means of Embodiment 2 of this invention. It is the figure which showed the structure of the merchandise information storage means of Embodiment 2 of this invention. It is the figure which showed the operation | movement of Embodiment 2 of this invention.

Explanation of symbols

  101 Showroom, 102 Display shelf, 103 Antenna, 104 Catalog, 105 RFID tag, 106 Display, 107 Computer, 201 RFID tag reading means, 202 RFID tag reading information storage means, 203 RFID tag identification information specifying means, 204 Product information storage means , 205 product information output means, 301 reading time, 311, 312, 313 identification information, 401, 403, 405 identification information, 402, 404, 406 multimedia file, 601 showroom, 602 desk, 603 antenna, 604 catalog, 605 RFID Tag, 606 display, 607 computer, 701 RFID tag reading means, 702 RFID tag reading information storage means, 703 RFID tag identification information Identification means, 704 commodity information storage means, 705 commodity information output means, 801 reading time, 811, 812, 813 identification information, 901, 903, 905 identification information, 902, 904, 906 multimedia file.

Claims (6)

An apparatus for providing product information to a customer,
RFID tag reading means for periodically reading identification information of the RFID tag attached to the product introduction medium or the product;
RFID tag read information storage means for storing the identification information of the RFID tag read last time and the identification information of the newly read RFID tag;
Product information storage means for storing product information associated with identification information of an RFID tag;
RFID tag identification information specifying means for specifying identification information of an RFID tag that does not exist based on the RFID tag identification information stored in the RFID tag read information storage means;
Product information output means for outputting the product information corresponding to the identification information of the RFID tag specified by the RFID tag identification information specifying means;
A product information providing device characterized by comprising:   The product information providing apparatus according to claim 1, wherein the product information is expressed in multimedia. An apparatus for providing product information to a customer,
RFID tag reading means for periodically reading identification information of the RFID tag attached to the product introduction medium or the product;
RFID tag read information storage means for storing the identification information of the RFID tag read last time and the identification information of the newly read RFID tag;
Product information storage means for storing product information associated with identification information of an RFID tag;
RFID tag identification information specifying means for specifying identification information of an existing RFID tag based on the RFID tag identification information stored in the RFID tag read information storage means;
Product information output means for outputting the product information corresponding to the RFID tag identification information specified by the RFID tag identification information specifying means;
A product information providing device characterized by comprising:   4. The product information providing apparatus according to claim 3, wherein the product information is expressed in multimedia. A product information providing program for causing a computer to execute the following steps in order to provide product information to a customer,
RFID tag reading step for periodically reading the identification information of the RFID tag attached to the product introduction medium or the product;
RFID tag read information storage step for storing the identification information of the RFID tag read last time and the identification information of the RFID tag newly read;
A product information storage step for storing product information associated with identification information of the RFID tag;
Identifying identification information of an RFID tag that does not exist based on identification information of the RFID tag stored in the RFID tag reading information storage step;
A product information output step for outputting the product information corresponding to the identification information of the identified RFID tag;
A product information providing program characterized by comprising: A product information providing program for causing a computer to execute the following steps in order to provide product information to a customer,
RFID tag reading step for periodically reading the identification information of the RFID tag attached to the product introduction medium or the product;
RFID tag read information storage step for storing the identification information of the RFID tag read last time and the identification information of the RFID tag newly read;
A product information storage step for storing product information associated with identification information of the RFID tag;
Identifying identification information of an existing RFID tag based on identification information of the RFID tag stored in the RFID tag reading information storing step;
A product information output step for outputting the product information corresponding to the identification information of the identified RFID tag;
A product information providing program characterized by comprising:

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