JP2003228293A - Advertisement body - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement body, such as a human body type POP prepared by sticking panels divided into an upper part and a lower part to a corrugated fiberboard stand, in which the positioning between the stand and the panels is facilitated and also positioning at the time of sticking the two panels together is facilitated. <P>SOLUTION: Connecting-side edge sections of an upper and a lower panel main body 230, 240 on which a picture is printed are bent to the back side to form an upper and a lower connection piece 231, 241. Positioning sections 231b and 241b are formed on the upper and lower connection pieces to connect the upper and lower panels. The lower part of the lower panel is bent to the back side to form a grounding section 242. Side plates 262, 272 of the stand 250 are fixed to a standing piece 243 provided to the grounding section. The space between the side plates is supported by spacer pieces 267, 275. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertising body, and more particularly to a relatively large size human-type POP, which is mainly used indoors.

[0002]

2. Description of the Related Art An advertising body called a humanoid POP is also called a life-sized POP and has been used in many industries since ancient times. Since this humanoid POP often uses popular talents and characters, and has a large advertising effect, its value as an advertising body has been recognized.

FIG. 10 is a perspective view showing a conventional example of a humanoid POP as such an advertising body. The humanoid POP has a structure in which a panel 10 on which a model photograph or the like is drawn is attached to a stand 20. Mainly used indoors, both the panel 10 and the stand 20 are made of paper such as cardboard.

First, a method of making the panel 10 will be described. As for humanoid POP, in principle, a life-size photograph or picture of a standing human being is described, so the size of the panel is
It is about 1.5 m to 2 m, and a printed matter of this size must be produced as a panel. On the other hand, the printing machine currently used is B1 size (728 x 1030 mm)
Alternatively, the maximum size is about L size (800 x 1100 mm). Of course, there are machines that can print more than 1,500 mm to 2,000 mm, but it is very special, and it is said that there are only a few machines in Japan, and the price is very expensive. Therefore, normally, a life-size panel 10 is manufactured by bonding two pieces of the above-mentioned B1 size.

FIG. 11 is a sectional view of such a conventional panel 10. The panel 10 is made by attaching a panel main body made of coated cardboard on which a photograph or a picture of a person is printed to a cardboard mount. Coated cardboard has a white and glossy surface, and the back side is a thick cardboard with a murine color, and photographs and pictures are printed on the white side. The panel body is the upper panel body 1
1 and the lower panel body 12 are printed separately. The corrugated cardboard mount 13 is a corrugated board 13b attached to a lower board 13a. A normal corrugated cardboard is also sandwiched by bonding the same paperboard as the lower paperboard 13a onto the corrugated paperboard 13b, but this corrugated paperboard has no upper paperboard. The corrugated cardboard mount 13 is cut into the shape of the panel 10 in advance.

With a printing machine (not shown), a photograph or a picture of a person is divided into an upper panel body 11 and a lower panel body 12 and printed, and these are pasted on a corrugated cardboard mount 13 with an adhesive to complete the panel 10. To do. That is, the panel 10 is
In the corrugated board, one of the two paperboards sandwiching the corrugated paperboard 13b in a sandwich shape is replaced with the upper and lower panel bodies 11 and 12.

As a method of making the panel 10, a photograph or a picture of a person is printed on thin paper, and a normal cardboard, that is,
A method of pasting the corrugated paperboard 13b on both sides of a corrugated cardboard sandwiched with cardboard in a sandwich shape is also conceivable. However, with such a structure, the panel tends to warp or wrinkle after being attached and dried. On the other hand, according to the method using coated cardboard, warpage and wrinkles can be reliably prevented. For this reason, coated cardboard is used.

FIG. 12 is an exploded view of the stand 20.
In order to use the corrugated paper without waste and to facilitate the assembling, one piece of such a piece of paper is made, cut along the solid line and bent along the dotted line. Assemble 20. The piece of paper is divided into a back plate 21, left and right side plates 22 and 23, and a central reinforcing piece 24 by dotted and solid lines. Locking grooves 25, 25 are formed at the upper edge of the reinforcing piece 24 at the same intervals as the width of the back plate 21. Further, there are projections on the left and right sides of the reinforcing piece 24, and the engaged grooves 26, 26 corresponding to the projections are formed on the left and right side plates 22, 23.

To assemble the stand 20, first, the side plates 22 and 23 on both sides of the back plate 21 are bent at the positions indicated by the dotted lines to form a U-shape. Next, the reinforcing piece 24 is attached to the intermediate wire 24.
It is bent into a chevron at a, and the locking grooves 25, 25 and the locked groove 2
6 and 26 are fitted together. As a result, the left and right side plates 22 and 23 are held in a U-shape with respect to the back plate 21 as shown in FIG. This completes the assembly of the stand 20. The panel 10 is attached to the back plate 21 of the stand 20 thus formed with an adhesive or the like to complete the advertising body.

[0010]

However, the above-mentioned conventional advertising body has the following problems. First of all, there is no positioning means for sticking the panel 10 to the stand 20, which makes positioning work difficult. Panel 1
When 0 is connected to the upper and lower panel bodies 11 and 12, the length is considerably long. Therefore, it is desirable that the positioning with respect to the stand 20 be at two positions instead of one position.

Secondly, the panel 10 is divided into an upper panel body 11 and a lower panel body 12 for printing, and the cardboard mount 1
However, since there is no positioning means at this time as well, it is necessary to stick together while looking at the photograph or picture drawn, and the sticking is difficult and time consuming.

Third, the shape of the stand 20 is held by fitting the engaging grooves 25, 25 provided in the reinforcing piece 24 with the engaged grooves 26, 26 of the left and right side plates 22, 23. Since the left and right side plates 22 and 23 are easily opened, the stability of the stand 20 is poor.

Fourthly, the grounding portion of the stand 20 is the lower edge of the back plate 21 and the left and right side plates 22 and 23 and the lower edge of the panel 10. Since all of them are in line contact, the strength is weak. For these reasons, the stability of the stand 20 is lacking.

Fifth, since the left and right side plates 22 and 23 are largely dug in order to form the reinforcing piece 24, the side plates 22 and 23 are formed.
The width W (see Fig. 12) of the scooped part becomes smaller,
The strength of the side plates 22 and 23 decreases. For this problem,
It suffices if the widths of the side plates 22 and 23 are made large, but if this is done, the depth dimension of the stand 20 becomes large and the installation space for the advertising body becomes large.

The present invention has been made to solve the above-mentioned problems, and the positioning of the stand and the panel is easy, the stand is stable, and the strength of the side plate does not decrease even if the depth of the advertising body is reduced. The first purpose is to provide. Further, in addition to the above-mentioned object, it is a second object to provide an advertisement body that can be easily positioned when two panels are attached to each other.
The purpose is.

[0016]

In order to achieve the above first object, the advertising body of the present invention comprises a panel on which an advertising image is printed and a grounding portion formed by bending the lower part of the panel to the back side. A stand provided with a standing piece provided on the grounding part, a back plate to which the panel is attached, and left and right side plates connected to both sides of the back plate, and a space for maintaining the space between the left and right side plates. It has a holding piece and / or an upper end holding piece, and the panel and the stand are positioned and fixed by the standing piece. A pair of the standing pieces may be provided at the same intervals as the left and right side plates, and thus the standing piece and the side plates may be fixed.

In order to achieve the above second object, the present invention is characterized in that the panel is composed of two panels, an upper panel and a lower panel, the ground portion is formed on the lower panel, and the connection side end portions of the upper and lower panels are formed. Is bent to the back side to form upper and lower connecting pieces, and the upper and lower connecting pieces are provided with alignment portions for connection and positioning of the upper and lower panels, and the connecting pieces are provided with locking portions for positioning with the stand. It features a configuration.
The connection piece or the ground portion may be formed over the entire width of the upper and lower panels.

The stand is divided into an upper stand and a lower stand, one of the upper and lower stands is provided with a joining piece and an inserting piece, and the other stand is provided with a joining piece and a slit. Can be positioned and joined by superposing the above and inserting one insertion piece into the other slit, or both the panel and the stand can be made of corrugated cardboard.

[0019]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. 1A and 1B are views showing a first embodiment of the advertising body of the present invention, wherein FIG. 1A is a perspective view seen from the back side, and FIG. 1B is a perspective view seen from the front side. The advertising body 100 shown in the figure includes a panel 110 and a stand 120. The size of the panel 110 in this embodiment is within the maximum size that can be printed by an ordinary printing machine.

The panel 110 has a photograph or a picture of a person or the like printed on the front surface side, and has a panel body made of coated cardboard attached to a corrugated cardboard mount as in the conventional example. At the lower end of the panel 110, there is a grounding part 111 bent at an angle of about 90 ° on the back side. At both ends of the grounding portion 111, there are standing pieces 112, 112 formed by bending the panel upwards by about 90 °.
Small holes 112 a and 112 a are formed in the 112. The panel 110 is provided with a U-shaped slit 110a in which a pocket 11 formed by folding another piece of paper is formed.
3 is attached so that the pamphlet 115 can be accommodated.

FIG. 2 is an exploded development view in which the stand 120 is disassembled and flattened. The stand 120 is composed of a main body section cut from one cardboard and two accessory pieces. The main body includes a rectangular back plate 121 and left and right side plates 122, 12 formed by bending the dotted lines on both sides thereof.
2 and an upper end holding piece 123 formed by bending a dotted line on the upper portion of the back plate 121. The left and right side plates 122,
122 is shaped like a trapezoid with a wide lower side and a narrow upper side, the upper end of which has a substantially semi-circular shape, and a stepped locking portion 12 at the tip thereof.
There is 2a. Slits 122b and 122b are formed in the middle of the slopes of the left and right side plates 122 and 122, and small holes 122c and 122c are formed on both sides of the lower end.

The upper end holding piece 123 has a shape in which a wide shoulder portion is formed on a neck portion having substantially the same width as the back plate 121, and the lower side of the shoulder portion has a semicircular shape, and is formed between the neck portion and the neck portion. Locking groove 123
a, 123a are formed.

The two accessory pieces are the left and right side plates 122, 12
It holds two intervals, one of which is a plug-in type interval holding piece 124 and the other of which is a bent type distance holding piece 125. Grooves 124 a, 124 a are formed on the left and right sides of the space holding piece 124. The space holding pieces 125 are formed by bending the left and right dotted lines at right angles to form a U shape. Small hole 12 in the bent part
5a and 125a are drilled.

As shown in FIG. 3, the stand 120 is assembled by bending the left and right side plates 122, 122 and the upper end holding piece 123 at the dotted line (see FIG. 2) as shown by the arrow. The left and right side plates 122, 122 and the upper end holding piece 12
3 is at a right angle to the back plate 121, and the upper end holding piece 12
3 locking grooves 123a, 123a and left and right side plates 122,
The locking portions 122a, 122a of the 122 are engaged. When the back plate 121 and the left and right side plates 122, 122 are substantially U-shaped, the left and right side plates 122, 122 are raised.
The back plate 121 and the panel 110 are overlapped so as to be inside 12 and temporarily fixed. Small holes 122c and 122c on the back plate 121 side at the lower ends of the left and right side plates 122 and 122 and the panel 120.
The small holes 112a and 112a of the upright piece 112 are overlapped and fixed with a plastic hook 30 as a fixing member.

FIG. 4 is an enlarged exploded perspective view showing details of the hook 30. The hook 30 is made of a synthetic resin and includes a male hook 31 and a female hook 32. The protrusion 31 a provided on the male hook 31 has a through hole 32 of the female hook 32.
By being press-fitted in a, the object sandwiched between both flanges is fixed.

5A and 5B are cross-sectional views for explaining how to use the hook. FIG. 5A shows before fixing and FIG. 5B shows after fixing. The standing piece 112 and the side plate 122 are overlapped, and the small hole 122 of the side plate 122 is formed.
c and the small hole 112a of the standing piece 112 are overlapped. Both small holes 1
When the 22c and 112a overlap, the female hook 32 is inserted into the small holes 122c and 112a from the left side of the drawing, and the protrusion 31a of the male hook 31 is inserted from the opposite side, and the female hook 32 is inserted.
It is pushed into the through hole 32a. When the male and female hooks 31, 32 are fitted, the side plate 122 and the upright piece 112 are sandwiched and fixed between the flanges of the male and female hooks 31, 32 as shown in FIG. 5B. Side plates 122, 122 on both sides
The stand 120 is fixed to the panel 110 in the same manner as described above. Further, the interval holding piece 125 is fixed by the same method. Finally, the spacing holding piece 124 is inserted into the slits 122b and 122b. At this time, the grooves 124a and 124a of the space holding piece 124 and the slit 122
b and 122b are engaged with each other. After that, the panel 110 is adhesively fixed to the back plate 121, and the pocket 113 is attached to the U-shaped slit 110a formed in the panel 110 to complete the process.

Left and right side plates 122, 12 of the stand 120
2, the lower end is held by the interval holding piece 125, the upper end is held by the upper end holding piece 123, and the middle is held by the interval holding piece 124. Therefore, the stand 120 does not easily lose its shape and is very firmly fixed. It will be what you did.
Further, unlike the conventional example, a thin portion (a portion indicated by a dimension W in FIG. 12) for cutting out the reinforcing piece 24 is not formed on the side plates 22 and 23, and the strength of the side plates 122 and 122 is improved.

According to the above-described embodiment, the upright piece 112 of the panel 110 and the left and right side plates 122, 122 of the stand 120.
To fix the side plate 122 to the panel 110,
The positioning of 122 can be facilitated.

FIG. 6 is a perspective view showing a second embodiment of the advertising body of the present invention. This advertising body 200 has a panel 220.
Is an embodiment formed from an upper panel 230 and a lower panel 240. The height at which the upper and lower panels 230 and 240 are connected is about 1.5 to 2 m, and on the surface thereof, large photographs and pictures such as life-size statues of adults are drawn. The stand 250 also includes an upper stand 260 and a lower stand 270.

FIG. 7 is an exploded development view in which the panel 220 is disassembled and flattened. The method of making the upper and lower panels 230 and 240 is the same as that described in the conventional example, in which a life-size portrait of a person is divided into upper and lower parts and printed on coated cardboard, and each is glued to a corrugated cardboard mount. Therefore, the upper and lower panels 230 and 240 thus formed are also made of corrugated cardboard.

At the lower end of the upper panel 230, there is a connecting piece 231 formed by bending the dotted line 90 °. The length of the connecting piece 231 is the same as the width of the upper panel 230. The connecting piece 231 has two grooves 231a, 231a that are separated from each other as a locking portion for positioning with the stand 250.
And, as the alignment portion, there are four small holes 231b formed at substantially equal intervals. The distance between the grooves 231a and 231a is set to the back plates 261 and 27 of the stand 250 described in FIG.
It is equal to the width of 1.

The lower panel 240 has a connecting piece 241 connected to the upper end thereof. This connecting piece 241 is the upper panel 230.
The connecting piece 231 has the same length as that of the connecting piece 231 and overlaps with each other to connect the upper and lower panels 230 and 240. Grooves 241a, 24 as locking portions for positioning the stand 250 at the same positions as the grooves 231a, 231a of the connection piece 231.
1a, and has four small holes 241b as alignment parts corresponding to the four small holes 231b.

At the lower end of the lower panel 240, a grounding portion 242 is formed so as to be bent and formed at a dotted line position. The ground portion 242 is formed to fill the width of the lower panel 240, and a part of the ground portion 242 is cut out in a U shape. When this part is bent along the dotted line, a pair of upright pieces 243, 2
43. The standing pieces 243 and 243 have a small hole 2 at the center.
43a and 243a are opened. Both standing pieces 243,
The distance between the dotted lines indicating the bending position of 243 is equal to the width of the back plate of the stand 250 described in FIG.

The upper and lower panels 230 and 240 are bent along a dotted line, the connecting piece 231 is superposed on the connecting piece 241, and the groove 23 is formed.
When 1a and 241a are aligned, the four small holes 231b and 241b overlap each other. These overlapping small holes 23
The hook 30 is inserted through 1b and 241b and fixed. This completes the panel 220. Upper and lower panels 230, 24
Since 0 is integrated with the connecting pieces 231 and 241 and is bent at the dotted line portion, it is possible to improve the strength of the panel 220 and prevent it from warping. Particularly, since the lengths of the connection pieces 231 and 241 are the same as the widths of the upper and lower panels 230 and 240, the effect is great.

FIG. 8 is an exploded development view of the stand 250. Each of the upper stand 260 and the lower stand 270 is composed of a main body section cut from one corrugated cardboard and an independent accessory piece.

The upper stand 260 includes an upper back plate 261 and left and right upper plates 26 formed by bending the dotted lines on both sides thereof.
2, 262, and an upper end holding piece 263 formed by bending a dotted line on the upper part of the upper back plate 261. The upper end holding piece 263 has a wide shoulder portion formed on a neck portion having substantially the same width as the upper back plate 261, and the lower sides of both shoulder portions have a semicircular shape, and a locking groove 263a is formed between the upper shoulder portion 263 and the neck portion. , 263a are formed.

The left and right upper plates 262, 262 are shaped like a trapezoid with a wide lower side and a narrow upper side, the upper ends of which are substantially semicircular, and a stepped locking portion 262a is provided at the tip thereof. In the middle of the left and right upper plates 262, 262, slits 262b,
262b is formed. This slit 262b is
Unlike the slit 122b of FIG. 2, the periphery of the slit 262b is closed without opening at the end of the upper plate 262. Therefore, as compared with the side plate 122 of FIG.
The intensity of. At the lower end of the upper plate 262, there is a joining piece 264 with the lower stand 270, which is formed by bending inward at the dotted line. Joining piece 264
There is an insert piece 265 in the center of this part, which is not bent and remains straight. A small hole 265a is opened in the center of the insertion piece 265. At the center of the lower end of the upper back plate 261, there is a joining piece 266 formed by bending at the dotted line. Reference numeral 267 denotes an independently formed spacing member, and grooves 267a and 267a are formed on both sides of the spacing member.

The lower stand 270 comprises a lower back plate 271 and left and right lower plates 272 and 272 on both sides thereof. On the upper portions of the left and right lower plates 272 and 272, there are joining pieces 273 formed by bending at the positions of dotted lines, and slits 273a are formed at the folds. Also,
Small holes 272a are opened in the vicinity of the slits 273a of the lower side plates 272 and 272, and the lower back plate 271 and the lower side plates 2 on both sides are formed.
An insertion slit 270a, which is broken at the position indicated by the dotted line, is formed in the middle of 72. In the middle of the left and right lower plates 272, there are slits 272b, 272b whose periphery is closed, and small holes 272c, 272c are formed near the lower end. A joining piece 274 is provided on the upper end of the lower back plate 271 and is bent along a dotted line. Reference numeral 275 is a space holding piece, which is an independent attachment piece having grooves 275a, 275a on both sides.

Next, how to assemble the stand 250 will be described.
First, the upper stand 260 and the lower stand 270 are bent substantially at right angles at the positions indicated by the dotted lines. Left and right upper plate 26
2, 262 and the locking groove 2 near the upper end of the 262
63a is locked. The interval holding piece 267 is slit 26
2b, and the groove 267a of the spacing piece 267 and the slit 262b of the upper plate 262 are engaged with each other. Joining piece 26
Bend 4,266 at the position indicated by the dotted line.

The lower stand 270 is also bent at the position indicated by the dotted line, the gap holding piece 275 is inserted into the slit 272b, and the grooves 275a and 275a and the slits 272b and 272b are engaged. Next, the upper and lower stands 260 and 270 are overlapped. At this time, the joining piece 264 is placed on the joining piece 273.
Overlap each other, and the insertion piece 265 is inserted into the slit 273a. Then, since the small holes 265a and 272a overlap each other, the hook 30 is inserted and fixed in these holes.

FIG. 9 is a perspective view of the stand thus assembled. At this time, the insertion slit 270a is 1
It is designed to form two horizontal planes. In addition, the slits 262b and 27 into which the space holding pieces 267 and 275 are inserted.
2b may be cut out from the ends of the upper and lower side plates 262 and 272 like the slit 122b shown in FIG.

The stand 250 thus assembled
Then, the panel 220 assembled as described above is attached. This requires positioning of the panel 220 and the stand 250. In the present invention, since the panel 220 is large, this positioning can be performed at two positions.

The stand 25 is provided between the standing pieces 243 and 243 in the center of the grounding portion 242 of the assembled panel 220.
Insert the bottom end of 0. When the upper and lower panels 230, 240 are brought into close contact with the upper and lower back plates 261, 271, the lower plate 27
Small holes 272c, 272 formed near the lower ends of 2, 272
c and the small holes 243a and 243a of the upright pieces 243 and 243 overlap. The hook 30 is put in here and fixed. This completes the positioning in one place.

Next, the overlapping portions of the connection pieces 231 and 241 of the upper and lower panels 230 and 240 are inserted into the insertion slit 270a of the stand 250. Then, the lower plate 272 at the back of the insertion slit 270a is caused to penetrate into the superposed grooves 231a and 241a. Since the interval between the grooves 231a and 231a is equal to the width of the upper and lower back plates 261 and 271, the left and right lower plates 272 and 272 are in a fixed state. As a result, the panel 220 and the stand 250
It will be possible to position and fix the 3rd position.

As described above, according to the second embodiment of the present invention,
The vertically divided panel or stand can be easily positioned and assembled, and the panel and the stand can be positioned easily and reliably. In addition, the left and right side plates constituting the stand 250 also have upper end holding pieces 263.
Since the space is held by the space holding pieces 267, 275, etc., it is easy to hold the shape and the strength is stable. Further, since the interval holding pieces 267 and 275 are formed independently, there is no concern that a weak portion is formed on the side plate or the like. Further, since the grounding portion 242 is provided continuously to the lower panel 240, the advertising body 2
00 can be brought into surface contact with the floor by the ground portion 242, and can be stably stood. In particular, the ground portion 242
Has the same length as the width of the lower panel 240, and
Has the same width as the width of the lower end of the lower plate 272 of the stand 270 and has a sufficient ground contact area, so that the stability can be further improved.

[0046]

As described above, the advertising body of the present invention is provided with a panel on which an advertising image is printed, a grounding part formed by bending the lower part of the panel to the back side, and the grounding part. A stand including a standing piece, a back plate to which the panel is attached, and left and right side plates connected to both sides of the back plate; and a space holding piece for holding a space between the left and right side plates, and / or
Alternatively, since the upper end holding piece is provided and the panel and the stand are positioned and fixed by the standing piece, the panel and the stand can be easily positioned.

The panel is composed of two panels, an upper panel and a lower panel, the grounding portion is formed on the lower panel, and the connecting side end portions of the upper and lower panels are bent back to form upper and lower connecting pieces. If the upper and lower connecting pieces are formed with positioning portions for connecting and positioning the upper and lower panels, and the connecting piece is formed with a positioning locking portion with the stand, positioning at the time of attaching the upper and lower panels can be easily performed. it can. Moreover, the strength of the panel can be increased and warpage can be prevented.

[Brief description of drawings]

FIG. 1 is a diagram showing a first embodiment of an advertising body of the present invention,
(A) is a perspective view seen from the back surface, and (b) is a perspective view seen from the front surface.

FIG. 2 is an exploded development view of a stand.

FIG. 3 is a perspective view showing an assembled state of the stand.

FIG. 4 is an enlarged exploded perspective view showing details of a hook.

5A and 5B are cross-sectional views illustrating a method of using the hook, where FIG. 5A shows before fixing and FIG. 5B shows after fixing.

FIG. 6 is a perspective view showing a second embodiment of the advertising body of the present invention.

FIG. 7 is an exploded exploded view of the panel.

FIG. 8 is an exploded development view of the stand.

FIG. 9 is a perspective view showing an assembled state of the stand.

FIG. 10 is a perspective view showing a conventional example of a humanoid POP as an advertising body.

FIG. 11 is a cross-sectional view of a conventional panel.

FIG. 12 is a development view of a stand used for a conventional advertising body.

FIG. 13 is a perspective view showing an assembled state of a conventional stand.

[Explanation of symbols]

100,200 advertising body 110, 220 panels 111,242 Grounding part 112,243 Standing pieces 120,250 stand 121 backboard 122 side plate 123,263 Upper end holding piece 124, 125 Interval holding piece 230 upper panel 231,241 connection piece 231a, 241a Positioning locking part 231b, 241b Positioning unit 240 Lower panel 260 upper stand 261 upper back plate 262 Upper plate 262b, 273a slit 264,273 Joint piece 265 Insert 270 Lower stand 271 Lower back plate 272 Lower plate

Claims (4)

[Claims] 1. A panel on which an image for advertisement is printed, a ground portion formed by bending a lower portion of the panel to the back side, a standing piece provided on the ground portion, a back plate to which the panel is attached, and A stand provided with left and right side plates connected to both sides of the back plate, and a space holding piece and / or an upper end holding piece for holding the space between the left and right side plates, and the stand and the panel and stand. An advertising body characterized in that and are positioned and fixed. 2. The panel is composed of two panels, an upper panel and a lower panel, and the ground portion is formed on the lower panel,
Bend the connection side ends of the upper and lower panels to the back side to form upper and lower connecting pieces, and form alignment portions on the upper and lower connecting pieces to make the upper and lower panel connection positioning, and to position the connecting pieces with the stand. The advertising body according to claim 1, further comprising a locking portion for use therein. 3. The stand is divided into an upper stand and a lower stand, one of the upper and lower stands is provided with a joining piece and an inserting piece, and the other stand is provided with a joining piece and a slit, The advertising body according to claim 1 or 2, wherein the joining pieces are overlapped with each other, and one of the inserting pieces is inserted into the slit of the other to be positioned and coupled. 4. The advertisement body according to claim 1, wherein both the panel and the stand are made of corrugated cardboard.