JP2003208120A - Multi-functional transaction terminal and advertisement system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a multi-functional transaction terminal and an advertisement system capable of reliably providing an advertisement consisting of printed images which an advertisement client desires to provide to a user to whom the advertisement client desires to provide the advertisement. <P>SOLUTION: A multi-functional transaction terminal 100 to be installed at a store, etc., can perform a transaction such as music downloading, photographic printing, etc., by the operation of an operation part 102 by a user. Information obtained by associating the information of transaction by the terminal 100 with information for specifying an advertising image with each other is stored in a storage part 150. When a transaction is established, and advertisement processing part 114 of a control part 104 specifies the advertisement image according to the transaction of the user by referring to the storage part 105 and instructs printing of the advertisement image to a printing part 112. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a multifunctional transaction terminal having an image printing function and an advertising system using the multifunctional transaction terminal.

[0002]

2. Description of the Related Art In recent years, multifunctional transaction terminals called "multimedia terminals" have been installed in convenience stores, on the tables of family restaurants, in stations, and the like. This terminal can handle multimedia information, and is used by an unspecified number of people who intend to conduct electronic commerce. This terminal performs various transactions by the user operating the operation unit based on the information displayed on the display unit. Transactions performed using this terminal include downloading music information, photo prints, transportation, lodging facilities, leisure facilities, ticket sales for various events, various information provision, shopping, CD, DV.
Pre-purchase reservations for D software etc. are available. The multifunctional transaction terminal installed on the table of the family restaurant can be ordered based on the menu display of food and drink.

Among many transactions, a terminal for downloading music information is equipped with a device for driving a medium for storing music information, for example, an MD drive, and music information received via a network is sent to a user's MD. Remember.

A terminal for performing photographic printing is equipped with at least a photographic printer, and an image taken by a user,
Prints images etc. provided via the network. The image photographed by the user is performed by using digital image information stored in a storage medium such as a memory card or a CD, and captured image information in the digital camera. Further, when a scanner is equipped, it is also possible to use the image information obtained by scanning the print image with the scanner. Further, when printing a photograph, it is possible to provide a combining service with a frame image or the like.

The advertisement in such a multifunctional transaction terminal is generally performed by displaying a banner advertisement on the initial screen when the user is not operating or the menu screen when operating. However, it is not easy to carry out a targeted advertisement for the banner advertisement. Further, since it is displayed on a part of the display screen during the operation of the terminal, it is not always effective because the impression to the user is small.

[0006] Japanese Patent Laid-Open No. 2001-1 discloses an advertisement in which a print image is used while selecting contents for each user.
There is an "image forming apparatus" described in Japanese Patent No. 3817. This image forming apparatus prints an image by a copying machine with a billing device by adding advertisement information. The age and sex of the user are determined by the function mode of the copying machine and the original mode set by the user. , The target of occupation, hobby and interest is estimated, and the optimum advertisement image is added to each user.
However, it is not easy to estimate the age, sex, occupation, hobbies, and interests of the user according to the setting mode of the copying machine, and effective advertisement cannot be performed.

[0007] Further, as an apparatus for advertising using photographic prints, there is a "photographic print creating apparatus" described in Japanese Patent Laid-Open No. 10-215376. This photographic print creating apparatus selects advertising image information based on personal information such as the user's sex, age, occupation, etc. and creates an advertising print when the printing process of a photo based on the image information input by the user is completed. . However, a prepaid card or a cash card for paying the print fee is indispensable in order to obtain personal information such as the user's sex, age, occupation, etc., and there is a problem that the number of advertising partners is limited.

[0008]

SUMMARY OF THE INVENTION The present invention has been made in view of the above circumstances, and is a multifunctional transaction capable of reliably providing an advertisement with a print image that an advertisement client wants to provide to a user who the advertiser wants to provide. The purpose is to provide a terminal and an advertising system.

[0009]

A multifunctional transaction terminal of the present invention has an image printing function, and stores transaction information by the multifunctional transaction terminal and information for specifying an advertisement image in association with each other. It has an advertisement information storage unit and an advertisement processing unit that performs an advertisement process using a print image. The advertisement processing unit refers to the advertisement information storage unit and prints an advertisement image according to a transaction by a user. It is an instruction. The transaction information stored in the advertisement information storage unit is preferably classified hierarchically based on the type and content of the transaction.

The advertising system of the present invention has the multi-function transaction terminal having the above-mentioned configuration,
The multifunctional transaction terminal includes a management server connected to the multifunctional transaction terminal via a communication line, and the multifunctional transaction terminal creates statistical information of the advertisement image instructed to be printed by the advertisement processing unit, and creates the advertisement. Image statistical information is transmitted to the management server, and the management server
The statistical information of the advertisement image received from the multifunctional transaction terminal is managed, and the storage content of the advertisement information storage unit of the multifunctional transaction terminal is updated. With this configuration, the statistical information of the advertisement image can be used for billing the advertisement fee to the advertisement client. In addition, it is possible to grasp the usage status of each multifunction transaction terminal,
It can be used as a reference when selecting a terminal that provides an advertisement image.

Further, the multi-function transaction terminal in the advertising system of the present invention creates statistical information of a transaction by a user and transmits the created statistical information of the transaction to the management server. The server manages the statistical information of the transaction received from the multi-function transaction terminal and provides the statistical information of the transaction to the advertisement client. The method of providing the statistical information of the transaction may be provided to the advertisement client terminal via the communication line, or the statistical information may be provided as a printed matter at every predetermined period. With this configuration, a person who plans to provide the advertisement information can select the terminal that provides the advertisement image in consideration of the effect of the advertisement, so that more effective advertisement can be performed.

[0012]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram showing a schematic configuration of an embodiment of a multi-function transaction terminal of the present invention. The multi-function transaction terminal 100 of FIG. 1 includes a display unit 101 and an operation unit 10.
2, communication unit 103, control unit 104, storage unit 105, information storage device 106, memory card drive 107, scanner 108, external device interface 109, CD / R drive 110, MD drive 111, printing unit 112, and charging unit 113. The control unit 104 is configured to include
Further, the advertisement processing unit 114 is included.

The display unit 101 and the operation unit 102 are used by the user to perform various transactions using the multi-function transaction terminal 100. The display unit 101 includes menus for various transactions, operation guidance, and transaction. The progress or result information of is displayed. The operation unit 102 is operated by the user in accordance with the display on the display unit 101, and includes a keyboard, a touch panel, and the like. The communication unit 103 performs communication processing via a network such as the Internet.

The control unit 104 controls the entire multifunctional transaction terminal 100. The advertisement processing unit 114 included in the control unit 104 performs advertisement processing using a print image, controls printing of the advertisement image according to the transaction by the user, and performs statistical processing of the advertisement. The control unit 104 is mainly composed of a memory (not shown) inside the control unit or a processor that operates according to a program stored in the storage unit 105. The storage unit 105 stores various programs described above, data necessary for processing various transactions,
The type and content of the transaction by the multi-function transaction terminal 100 and the advertisement information are stored in association with each other. The statistical processing data of the advertisement is also stored in the storage unit 105. The storage unit 105 is
It is composed of a ROM or a RAM according to the information to be stored.

The information storage device 106 is a multifunctional transaction terminal 1.
In addition to contents such as image information and music information used for various types of transactions, the image information used for advertisement is stored. Further, a part of the information stored in the storage unit 105 may be stored. The information storage device is composed of a large-capacity hard disk device.

The memory card drive 107 reads and writes information from and to various memory cards, and the scanner 108 reads a photographic image possessed by a user. The external device interface 109 is
It is an interface for transmitting and receiving information to and from devices such as digital cameras and mobile phones, and can be connected to various devices with a USB cable or the like. The CD / R drive 110 reads information on a CD or CD / R and writes information to the CD / R, and the MD drive 11 reads or writes information on the MD.

The printing unit 112 prints at least a photographic image, and a printing unit for a high quality image such as a photographic image and a printing unit for a normal quality image may be separately provided. The charging unit 113 charges the use of the multi-function transaction terminal 100, and has, for example, a function of exchanging money and a processing function of a prepaid card.

The memory card drive 107, scanner 108, external device interface 109, CD / R
The drive 110, MD drive 111, etc. can be appropriately omitted depending on the type of transaction performed by the multi-function transaction terminal 100. Also, the charging unit 113 can be omitted when it is installed in a store such as a convenience store. In that case, the payment for the transaction will be made at the cash register of the convenience store.

Next, an outline of the operation when various transactions are carried out using the multi-function transaction terminal 100 of FIG. 1 will be described.
When downloading music, the user connects to a server that provides a music download service via a network, downloads desired music information, and stores it in the information storage device 106. Then, the music information stored in the medium mounted in any of the memory card drive 107, the CD / R drive 110, and the MD drive 111 is stored.

In the case of performing a photographic print with a user's image brought in, digital image information read via the memory card drive 107 or CD / R drive 110, or digital image read directly from the digital camera via the external device interface 109. The printing unit 112 prints based on the image information. A print based on the silver halide photographic print is converted into digital image information by the scanner 108 and printed.

When printing a bromide, a character image or the like, the functioning image information is downloaded by connecting to a server which provides a photographic image downloading service via a network and is printed by the printing unit 112.

When purchasing a ticket, the user connects to a server which sells a desired ticket via a network, confirms availability information, and applies. The purchased ticket is printed by the printing unit 112. Further, when purchasing various products such as books and toys, the user similarly connects to a server that sells products via a network and applies.
The same applies when making reservations before selling music software, game software, etc.

When receiving various information such as horse racing prediction and fortune-telling, the user connects to the corresponding server via the network and receives the desired information. The provided information may be printed by the printing unit 112, or may be provided as digital information via the memory card drive 107 or the like. Further, it may be displayed on the display unit 101. The control unit 104 aggregates the number of times of use of each of these transactions, and stores it as transaction statistical information in the storage unit 1.
Store in 05.

Next, an advertisement process using a print image will be described. The advertisement image to be printed is selected according to the transaction by the user. Therefore, the storage unit 105 stores the type and content of the transaction and the advertisement information ID for specifying the advertisement image in association with each other.

FIG. 2 shows the types and contents of transactions and advertisement information I.
3 schematically shows an example of correspondence of D. In this example, the multi-function transaction terminal 100 can perform transactions such as music download, photo print, ticket sale, information provision, shopping, and purchase reservation, and the advertisement information ID is stored according to the type and content of the transaction. . In FIG. 2, when the transaction is music download, the advertisement information ID of the advertisement provided regardless of the music genre and artist is “C0.
2 ", the genre is" popular music ", and the advertisement information ID of the advertisement provided regardless of the artist is" A01 "
And the advertisement information ID of the advertisement provided when the music of “D03” and the artist “mnp” is downloaded is “F
04 ”.

The correspondence between the advertisement information ID and the advertisement image is shown in FIG.
The advertisement image information table as shown in FIG.
The advertisement image information table associates the advertisement information ID with the address where the advertisement image is stored. The advertisement image information is preferably stored in the information storage device 106 from the viewpoint of printing time, but may be stored in a server connected to the network. When stored in the server, the printing time becomes longer, but the capacity of the information storage device 106 and the burden of updating data are reduced.

As is clear from the example of FIG. 2, a plurality of advertisement information IDs are associated with each other depending on the type and content of the transaction. For example, if popular music is downloaded by artist "mnp", artist "m"
Advertising information ID “F04” for np, and advertising information IDs “A01” and “D03” for popular music,
The advertisement information ID “C02” is associated with the music download. In this case, all the advertisement images may be printed and provided to the user, but it is preferable to select one advertisement based on a predetermined standard in consideration of the printing time. As the selection criterion, selection may be made in order at a certain frequency, but the advertisement information ID associated with more detailed transaction content (in the above example, “F04” associated with artist “mnp”) The higher the frequency of, the more the request of the advertisement client can be answered.

It is also possible to associate a plurality of images with one advertisement information ID. In the example of FIG. 3, two addresses are associated with the advertisement information IDs “A03” and “G01”, respectively, but in such a case,
Every time there is a corresponding transaction, the advertisement image is printed alternately using the image information of another address. There are multiple advertisement image candidates depending on the type and content of the transaction, and 1 of these is available.
When one image is selected, the selection history is stored in the storage unit 105 and is used to select an advertisement image in the next similar transaction.

Next, the advertisement processing by the advertisement processing unit 114 will be described.
This will be described using the schematic flow shown in FIG. When the type and content of the transaction by the user using the multi-function transaction terminal 100 is determined (step S401), the advertisement processing unit 114,
The type and content of the confirmed transaction are extracted (step S40
2), referring to the information as shown in FIG. 2 stored in the storage unit 105, the advertisement information ID corresponding to the type and content of the transaction
Is acquired (step S403).

When the advertisement information ID is acquired, the storage unit 10
The advertisement image information is acquired by referring to the advertisement image address of the advertisement image information table stored in FIG. 5 as shown in FIG. 3 (step S404). When a plurality of advertisement information IDs are acquired and a plurality of advertisement image addresses are acquired from the advertisement information table, one advertisement information ID and one advertisement image address are selected based on a predetermined standard. Then, the acquired advertisement image information is sent to the printing unit 112 to instruct printing (step S405), and the advertisement statistical information in the storage unit 105 is updated (step S406).

The advertisement statistical information is a compilation of the number of prints for each advertisement information ID, and is used to bill the advertisement client for the advertisement fee. Further, when the advertisement statistical information is provided to the advertisement client, the advertisement client can grasp the advertisement status of each terminal by the advertisement statistical information, which is useful for changing or determining the advertisement policy.

The multi-function transaction terminal 100 installed in a convenience store or the like has been described above, but the terminal installed on the table of a restaurant or the like has a slightly different configuration. FIG. 5: is a figure which shows schematic structure of an example of the system containing the table installation terminal in one restaurant. The system of FIG. 5 has the same functions as the multi-function transaction terminal of FIG. 1 as a whole, and the restaurant management server 20 connected to the LAN 203 built in the restaurant.
0, cashier terminal 201, printing device 202, table terminal 2
It is configured to include 04, 205, and 206.

The restaurant management server 200 controls the entire restaurant business including presentation of food and drink menus of restaurants and order processing, and is connected to a network such as the Internet to download music information, print photos, purchase tickets, and obtain various information. It controls transactions such as provision.

The restaurant management server 200 includes a communication unit 103 and a control unit 10 in the multi-function transaction terminal 100 shown in FIG.
4, the storage unit 105, and at least the functions of the information storage device 106. The cashier terminal 201 exchanges money in a normal restaurant operation and manages payment of fees associated with the above-mentioned transaction. Further, the printing apparatus has a function similar to that of the printing unit 112 in the multi-function transaction terminal 100 of FIG. 1, and prints an image when performing a photo print transaction and also prints an advertisement image.

The table terminals 204 to 206 are installed on each table of the restaurant and display a food and drink menu of the restaurant and input order information. Further, the multi-function transaction terminal 100 of FIG. 1 is provided with a unit corresponding to the display unit 101 and the operation unit 102, and the memory card drive 107, the scanner 108, and the external device interface 10 are provided.
9, at least one unit corresponding to the CD / R drive 110 and the MD drive 111 is provided. Although three table terminals 204 to 206 are shown in FIG. 5, in reality, more terminals than the number of tables in the restaurant are provided.

Therefore, the user seated at the table of the restaurant can use the table terminals 204 to 206 to order food and drink, and at the same time, the restaurant management server 200, the cashier terminal 201, and the printing device 2
In cooperation with 02, it is possible to carry out transactions such as music information download, photo print, ticket purchase, and various information provision. Further, the restaurant management server 200 prints an advertisement image according to the type and content of the transaction by the printing device 202.
The advertisement image prints printed by the printing device 202 can be received after eating and drinking.

FIG. 6 is a diagram showing a schematic configuration of an example of a system for performing a transaction and an advertisement accompanying the transaction using the multifunctional transaction terminal 100 of FIG. 1 and the restaurant system of FIG. The system of FIG. 6 includes a multi-function transaction terminal 100, a restaurant management server 200, an advertisement management server 300, an advertisement client terminal 400, service providing servers 501 and 502,
503, which are connected to a network 600 such as the Internet. Although only one multifunctional transaction terminal 100, restaurant management server 200, and advertisement requester terminal 400 are shown in the figure, many are actually connected. Further, the service providing servers 501, 502, 503
Even many servers are connected depending on the transactions available.

The advertisement management server 300 manages the entire advertising system using the multi-function transaction terminal 100, the restaurant management server 200 and the table terminal connected to it. The advertisement requester terminal 400 is an advertisement requester. Is used to access the advertisement management server 300, request advertisements, and receive various information regarding advertisements. In addition, the service providing server 50
Reference numerals 1, 502 and 503 denote servers that are accessed when performing various transactions using the multi-function transaction terminal 100 and the restaurant management server 200.

Next, the function of the advertisement management server 300 will be described. One function of the advertisement management server 300 is to manage information that associates transaction information held by the multi-function transaction terminal 100 and the restaurant management server 200 with information that identifies an advertisement image. Advertiser terminal 40
When an advertisement request is received via 0 or offline, the type and content of the transaction and the advertisement information I as shown in FIG.
The information indicating the correspondence of D is updated and transmitted to each of the multi-function transaction terminal 100 and the restaurant management server 200.
When it is necessary to update the advertisement image information, it is also sent.

Another function of the advertisement management server 300 is to receive and manage the advertisement statistical information created by the multi-function transaction terminal 100 and the restaurant management server 200. Then, the information is totaled for each advertisement requester, and billing information of the advertisement fee for the advertisement requester is created.

Still another function of the advertisement management server 300 is the multi-function transaction terminal 100 and the restaurant management server 2.
00 is to receive and manage the aggregated transaction statistical information. Then, the received transaction statistical information is aggregated and provided to the advertisement client as the transaction status of the multifunctional transaction terminal 100 and the restaurant management server 200. The provision method is
It may be provided to the client terminal 400 via the network 600, or the statistical information may be provided as a printed matter every predetermined period. The transaction statistical information is used for the selection of the advertisement providing destination of the advertisement client.

The advertisement image printed by the printing unit 112 of the multi-function transaction terminal of FIG. 1 or the printing device 202 of the system of FIG. 5 may be any image, but is a photographic image in order to enhance the advertising effect. Is preferred. Although the cost of creating a photographic image is high, the users who provide the advertising image can be narrowed down quite accurately, and the advertising effect can be expected, so the cost performance does not decrease so much.
In addition, it is expected that the multifunctional transaction terminal can be used to acquire the advertisement image by setting the advertisement image to the high system image having the customer attraction.

[0043]

As is apparent from the above description, according to the present invention, it is possible to reliably provide an advertisement by a print image that an advertisement client wants to provide to a user who the advertisement client wants to provide.
It can be expected to improve the advertising effect.

[Brief description of drawings]

FIG. 1 is a diagram showing a schematic configuration of an embodiment of a multi-function transaction terminal of the present invention.

FIG. 2 is a diagram schematically showing an example of correspondence between transaction type and content and advertisement information ID.

FIG. 3 is a diagram showing an example of an advertisement image information table in which advertisement information IDs are associated with advertisement images.

FIG. 4 is a diagram showing a schematic flow of advertisement processing in a multi-function transaction terminal.

FIG. 5 is a diagram showing a schematic configuration of an example of a system including a table-installed terminal.

FIG. 6 is a diagram showing a schematic configuration of an example of a system for performing a transaction using a multifunctional transaction terminal and an advertisement accompanying the transaction.

[Explanation of symbols]

100 ... Multifunctional transaction terminal 101 ... Display unit 102 ... Operation unit 103 ... communication unit 104 ... Control unit 105 ... Storage unit 106 ... Information storage device 107 ... Memory card drive 108 ... Scanner 109 ... External device interface 110 ... CD / R drive 111 ... MD drive 112 ... Printing section 113 ... Billing unit 114 ... Advertisement processing unit 200 ... Restaurant management server 201 ... cashier terminal 202 ... Printing device 203 ... LAN 204, 205, 206 ... Table terminal 300 ... Advertisement management server 400 ... Advertiser terminal 501, 502, 503 ... Service providing server 600 ... Network

Claims (3)

[Claims] 1. A multi-function transaction terminal having an image printing function, comprising: an advertisement information storage unit that stores transaction information by the multi-function transaction terminal and information specifying an advertisement image in association with each other; The multi-function transaction terminal, which has an advertisement processing unit for performing the advertisement process described above, wherein the advertisement processing unit refers to the advertisement information storage unit and instructs printing of an advertisement image according to a transaction by the user. 2. An advertising system having the multifunctional transaction terminal according to claim 1, further comprising a management server connected to the multifunctional transaction terminal via a communication line, wherein the multifunctional transaction terminal comprises: While creating statistical information of the advertisement image that is instructed to be printed by the advertisement processing unit,
The statistical information of the created advertisement image is transmitted to the management server, and the management server manages the statistical information of the advertisement image received from the multi-function transaction terminal, and the advertisement of the multi-function transaction terminal. An advertising system that updates the storage contents of an information storage unit. 3. The advertising system according to claim 2, wherein the multi-function transaction terminal creates statistical information of transactions by a user and transmits the created statistical information of the transactions to the management server. The management server manages the statistical information of the transaction received from the multifunctional transaction terminal and provides the statistical information of the transaction to an advertisement client.