JP2003122284A - Advertisement information providing method and computer program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively and efficiently provide advertisement information to a user. SOLUTION: The user to whom prescribed advertisement information has to be provided is specified from among a plurality of users by a management center 1 to provide the advertisement information to the specified user. A user terminal 2 collects information on the other users existing in a service area, specifies another user to whom the advertisement information has to be provided is specified based on the collected information, and provides the advertisement information to another user. In the case of providing advertisement information, a prescribed character can be displayed on the user terminal 2 to request prescribed operation to the user.

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to a technique for providing desired advertisement information to a user.

[0002]

2. Description of the Related Art Now that the Internet, electronic mail, etc. have been developed, advertisement information is distributed by mail,
Advertisement information is often provided to users by displaying banner advertisements on page b.

[0003]

However, in the conventional method of providing advertisement information, since the advertisement provider only unilaterally provides the advertisement, the content of the advertisement provided by the user is sure to be provided. They did not always look at the content of the advertisement by showing interest in, and the advertising effect was extremely low.

Further, in order to enhance the effect of advertising to users,
Using mobile phone e-mail, etc., provide advertisement information related to the location to all users around a certain location, or broadcast to all users with a certain hobby or preference. It is also conceivable to provide predetermined advertising information to the. However, when such a method is used, it takes time and effort to provide the same advertisement information, and when the number of users to be sent increases, the mail server that provides the advertisement information is overloaded. There was a problem such as being lost.

The present invention has been made to solve the above problems, and an object thereof is to provide a mechanism for effectively and efficiently providing advertisement information to a user.

[0006]

An advertisement information providing method according to a first aspect of the present invention is a computer-implemented advertisement information providing method, wherein:
Identifying the user to whom the predetermined advertisement information should be provided,
Notifying the specified user's terminal of predetermined advertising information and providing the user with the advertising information, and the user's terminal to other users existing within a range in which the information can be transmitted. And a step of providing the predetermined advertisement information.

When providing the advertisement information to the user, predetermined character information may be provided in addition to the advertisement information. When providing advertising information to the above users,
It is also possible to request the user to perform a predetermined action while displaying the character, and to give a predetermined privilege to the user according to the action result of the user.

Further, when a user who should provide the predetermined advertisement information is specified from among a plurality of users, the predetermined advertisement is provided based on the information regarding the position where the user is present and / or the attribute information indicating the characteristics of the user. You may specify the user who should provide information. Also, the terminal of the user collects attribute information representing characteristics of other users existing in a range where information can be transmitted, and identifies a user to whom the predetermined advertisement information should be provided based on the collected attribute information. Then, the advertisement information may be provided to the other specified users. Further, the terminal of the user has a wireless communication means for performing communication without going through a base station, and by using this wireless communication means, information about other users existing within a range in which information can be transmitted from the user is transmitted. The advertisement information may be provided to the other users based on the collected information.

A computer program according to an aspect of the present invention is a range in which a process of outputting advertisement information notified from a device providing advertisement information to the computer and transmission of the information to the computer are possible. Is specified, and a process of providing the advertisement information to the specified other user is executed.

[0010]

DETAILED DESCRIPTION OF THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 shows an embodiment of an apparatus for executing an advertisement information providing method and a computer program according to the present invention. The advertisement information providing method according to the present invention can be executed by, for example, the management center 1 shown in FIG. 1 and a plurality of user terminals 2 configured to be connectable thereto via a predetermined communication network. User terminal 2
Is a mobile phone, PHS (Personal Handy phone Syste
m), PDA (Personal Digital Assistance), personal computer, etc., executes a computer program provided from the management center 1 to display a predetermined image, text data, etc., and manages information operated by the user. This is a device that can notify 1 to the user.

The user terminal 2 of this embodiment is, for example, Bl
It may have a wireless communication unit such as uethooth or infrared communication, so that it may be a device that can directly communicate with another user terminal existing within a predetermined range without going through a base station of a communication network. . In addition, the user terminal 2 of the present embodiment can hold information regarding the user in a predetermined memory or the like. The information about the user is information such as the user's identification number (phone number of the mobile phone, etc.), user name, sex, age, address, hobbies, points earned by the service, and dates obtained.

The user terminal 2 may be a mobile terminal that can be carried by the user, or may be a terminal that is left stationary in a predetermined place for use. The communication network is not limited to a wireless communication network such as a mobile phone, but may be a wired LAN (Local Area Network).

The management center 1 has a CPU (Central Process
1) and an internal memory such as a RAM or ROM storing a computer program executed by the CPU and an external storage device such as a hard disk drive.
The functional block shown in is constructed. The functional blocks constituting the management center 1 are composed of a user information storage unit 11, an advertisement information storage unit 12, an advertisement information provision program storage unit 13, a distribution history storage unit 14, a distribution processing unit 15, and a point processing unit 16.

The user information storage unit 11 is a storage unit capable of storing user's personal information and the like. FIG. 2 shows an example of data stored in the user information storage unit 11. Figure 2
As shown in FIG. 5, the user information storage unit 11 stores information such as a user name, a user's sex, age, address, hobby, earned privilege, and privilege earned date in association with an identification number for identifying each user. You can do it. The user identification information is information for identifying the user, and for example, the telephone number of the mobile phone as the user terminal 2 or the user terminal 2
Serial number or a desired number selected by the user. The acquired privilege includes service points for the user. Note that the acquired privilege is not limited to service points and may be any information as long as it is information indicating a privilege to the user.

The advertisement information storage unit 12 is a storage unit capable of storing advertisement information provided to the user. An example of data stored in the advertisement information storage unit 12 is shown in FIG.
As shown in FIG. 3, in the advertisement information storage unit 12, in association with the advertisement ID for identifying the advertisement information, the character data to be displayed when the advertisement is provided and the character action data defining the action of the character. , Advertisement information, privilege information, delivery timing information, display time information, attribute information of the target user of the advertisement, the number of times the advertisement has been moved, the number of times of delivery, information indicating whether duplicate delivery to users is possible, etc. You can do it.

Character data is a real person or thing,
It consists of characters and objects such as novels, manga, movies, and plays, or image data and sound data of those imitating them. The action of the character stores information about the form when the character data is provided to the user, and information such as the action requested to the user. Advertisement information is information provided to a predetermined user regardless of whether it is for profit or not, and is constituted by text data, image data, sound data, or a combination of these data as appropriate. The privilege information is information related to benefits such as points given to the user when the user completes the requested operation. The delivery timing information is information regarding the time zone or the like in which the advertisement information is provided to the user. The display time is information about the time when the character is displayed to the user. The advertisement target is information that represents the attributes of the user who is the advertisement target, and is, for example, information about the age, sex, hobbies, tastes, places where the advertisement is performed, etc. of the user who is the advertisement target. The number of movements represents the number of times the advertisement information is directly transferred between the user terminals 2. The number of deliveries represents the number of deliveries of the advertisement information from the management center 1 to the users. The duplicate delivery is information indicating whether or not the advertisement information is capable of delivering the advertisement to the same user in duplicate.

The advertisement information providing program storage unit 13 stores a computer program for providing advertisement information. This advertisement information providing program is executed by the user terminal 2
Is executed by the user to execute the process of providing the advertisement to the user. A conceptual configuration of the advertisement information providing program is shown in FIG.
As shown in FIG. 4, the advertisement information providing program includes a display control program, an advertisement providing program, an operation determination program, a transfer control program, and a data deletion program.

The display control program outputs the character information distributed to the user by displaying it on a predetermined display of the user terminal 2 according to the motion information of the character. The advertisement display program controls the user terminal 2 to output predetermined advertisement information to the user. When the user performs a predetermined motion, the motion determination program refers to the character motion information and determines whether or not the motion is a correct motion. The transfer control program controls a predetermined wireless communication unit of the user terminal 2 to collect information of other users existing within a communicable range of the wireless communication unit, and the advertisement information is selected from the other users. Is specified, and the user terminal 2 is controlled so as to transfer the advertisement information and the computer program to the specified user. The data deletion program deletes the advertisement information and the advertisement information providing program from the user terminal 2.

The delivery history storage unit 14 is a storage unit for storing the history delivered to the user. The delivery history storage unit 14 stores the identification number of the user who delivered the advertisement,
It is possible to store the advertisement ID of the distributed advertisement and the data such as the distribution date and time.

The delivery processing unit 15 includes a user information storage unit 11
The user's attribute information stored in and the information on the user's location are collected. In addition, as a method of collecting information about the place where the user exists, GPS (Glob
al Positioning System) or the position information of the base station with which the mobile phone is communicating. Also, the distribution processing unit 1
5 determines whether or not there is a user who matches the advertisement target of the advertisement information based on the collected information, and delivers the advertisement information and the advertisement information providing program to the user who matches the advertisement target.

The point processing unit 16 determines whether or not the user has performed a predetermined operation on the provided advertisement information, and determines that the user has performed a predetermined operation on the provided advertisement information. Refers to the advertisement information storage unit 12,
The user is given a predetermined point according to the privilege of the advertisement.

Next, an embodiment of the advertisement information providing method according to the present invention will be described with reference to the drawings. In this embodiment, the user is supposed to register his / her own user information in the management center 1 and his / her own user terminal 2 in advance, and the advertisement provider is to manage the advertisement information in advance in the management center 1.
You must register at.

First, the processing when the management center 1 distributes the advertisement information will be described with reference to FIG. In FIG. 5, the distribution processing unit 15 generates a distribution schedule of advertisement information according to a predetermined rule (S101). After generating the distribution schedule, the distribution processing unit 15 refers to the advertisement information processing unit 12 according to the schedule and extracts the advertisement target information of the advertisement information to be distributed (S10).
2).

Further, the distribution processing unit 15 identifies the current position of the user from GPS and position information of the base station with which the user terminal 2 is communicating (S103). Then, the distribution processing unit 15 determines whether or not there is a user who exists at the distribution location of the corresponding advertisement and has an attribute corresponding to the advertisement target based on the information of the advertisement target of the extracted advertisement information. (S104).

As a result of the discrimination, if there is no corresponding user, it is discriminated whether or not the present time has passed the distribution timing time of the advertisement information by referring to a clock unit (not shown) (S105). As a result of the determination, when the distribution time has not elapsed, the process returns to S103 and the process of providing the advertisement information is repeated. On the other hand, as a result of the determination, when it is determined that the distribution timing time has already passed, the distribution process of the advertisement information ends.

On the other hand, if it is determined in the process of S104 that there is a corresponding user, the distribution processing unit 15
Determines whether or not the advertisement information to be distributed is duplicate distribution (S106). If the advertisement information does not have the duplicate delivery, the delivery history storage unit 14 is referred to and it is determined whether the extracted user is not the duplicate delivery (S107). As a result of the determination, when the duplicate distribution is performed, the distribution processing unit 14 stops the distribution of the advertisement information to the user.

If the duplicated distribution does not occur, or if it is determined in S106 that the advertisement information has the duplicated distribution, the distribution processing unit 14 stores the advertisement information and the advertisement information providing program for the specified user. The advertisement information providing program stored in the section 13 is distributed (S10).
8). When the distribution is completed, the distribution processing unit 15 stores the distributed user ID, advertisement ID, and distribution date and time in the distribution history storage unit 14 as a distribution history, and at the same time, the advertisement information storage unit 12
The delivery number is updated by subtracting 1 from the delivery number of the advertisement information of (S109). After updating the number of distributions, the distribution processing unit 15 determines whether the number of distributions of the updated advertisement information is greater than 0 (S110). As a result of the determination, when the number of times of distribution becomes 0, the distribution process of the advertisement information is ended.

If the result of the determination is that it is greater than 0, it is determined whether the current time has passed the distribution timing time of the advertisement information by referring to a clock unit (not shown) (S111). As a result of the determination, when the distribution time has not elapsed, the process returns to S103 and the process of providing the advertisement information is repeated. On the other hand, as a result of the determination, when it is determined that the distribution timing time has already passed,
The distribution process of the advertisement information is ended.

Next, the user terminal 2 to which the advertisement information is distributed
The process when the advertisement information is provided by will be described with reference to FIG. In FIG. 6, when the user terminal 2 receives the advertisement information and the advertisement information providing program delivered from the management center 1, the user terminal 2 updates the delivery count of the advertisement information by subtracting 1 (S201, S202). Also, the user terminal 2
The delivery log is added according to the identification number of the
203).

The user terminal 2 executes the received display control program and displays the character of the advertisement information on the display of the user terminal 2 for a predetermined display time according to the character action according to the received advertisement information (S20).
4). As the display form of the character, as shown in FIG. 7, the user can designate a predetermined input key to input the key, or as shown in FIG. You may operate the keys so that the player hits, or as shown in FIG. 9, you may instruct to press the key corresponding to the position where the character is displayed in the way of striking the character. The form in which it is displayed is arbitrary.

When the display of the character is completed, the user terminal 2 executes the advertisement providing program and outputs the received advertisement information by displaying it on the display of the user terminal 2 (S205). Further, the user terminal 2 executes the action determination program to determine whether the user has caught the character, that is, whether the user has performed the action designated as the character action (S20).
6).

When it is determined that the character can be caught, the user terminal 2 executes the action determination program to notify the management center 1 of the advertisement ID and information regarding the user's catch action (S207). . When the notification is completed, the user terminal 2 executes the operation determination program and determines whether or not there is a notification of successful catch from the management center 1 (S208). When the notification of the successful catch is received, the user terminal 2 executes the display control program and displays the information indicating that the user has succeeded in the catch (S209). In addition, at this time, if a privilege such as points is given by the user succeeding in catching from the management center 1, the contents of the privilege such as the number of points may be displayed together.

When this display ends, the user terminal 2
The data deletion program is executed to delete the received advertisement information and advertisement provision processing program from the user terminal 2 (S210), and the processing ends.

If it is determined in the above-described processing of S206 or S208 that the user has not caught the advertisement information, the user terminal 2 executes the display control program so that the user can catch the character. A screen to the effect of failure is displayed (S211). Further, the user terminal 2 executes the transfer control program and determines whether or not the number of movements of the advertisement information is 0 (S212). 0
In this case, it is assumed that the transfer is not performed, and the above-mentioned S21
The process proceeds to 0, the advertisement information and the like are deleted, and the process ends. If it is determined that the advertisement information is not 0, the next advertisement information transfer process is executed.

Next, the processing when the user terminal 2 transfers the advertisement information will be described with reference to FIG. Figure 10
In the above, the user terminal 2 executes the transfer control program, controls the wireless communication unit of the terminal 2, and displays the user information of the user held by another user terminal 2 existing in the area where wireless communication is possible. Collect (S213). The user terminal 2 executes the transfer control program, and determines from the acquired user information whether or not there is a user who matches the advertisement target of the advertisement information (S214). If there is a matching user as a result of the determination, the user terminal 2
Executes the transfer control program and sends the user terminal 2 to the user based on the user information of the user.
The advertisement information and the advertisement provision processing program held by are transmitted (S215). When the transmission is completed, the user terminal 2
Executes the data deletion program, deletes the advertisement information and the advertisement providing processing program from the user terminal 2 (S217), and ends the processing.

If it is determined in the process of S214 that there is no corresponding user, the process moves to S216, and the user terminal 2 uses the data deletion program to send the advertisement information from the user terminal 2. And the advertisement provision processing program is deleted and the processing is terminated.

Next, the operation of the management center 1 when the catch information of the user is notified from the user terminal 2 in the process of S207 of FIG. 6 will be described with reference to FIG.
When the point processing unit 16 receives the catch information or the like of the user from the user terminal 2, it refers to the distribution history storage unit 14 to determine whether the advertisement ID of the catch information matches the advertisement ID of the advertisement information distributed to the user. Is determined (S30
1, S302). As a result of the discrimination, if they match,
The point processing unit 16 refers to the privilege information of the advertisement information stored in the advertisement information storage unit 12, adds a predetermined privilege to the privilege of the user in the user information storage unit 11, and stores the added privilege (S303). . The point processing unit 16 notifies the user of the fact that the user has succeeded in catching the character, information on the privilege given to the user, and the like (S3).
04), the processing ends. If it is determined in the process of S302 that the catch information does not match, the user is notified that the catch of the character has failed (S
305), the process ends.

As described above, according to the present embodiment, the distribution processing unit 15 identifies the user to whom the predetermined advertisement information is to be provided from the plurality of users, and the predetermined advertisement is given to the identified user. The user terminal 2 is provided with information.
Collects information about other users existing within a communicable range and provides the advertisement information to other users based on the collected information. Therefore, the management center 1 advertises to all users. There is no need to provide information, and the load on the management center 1 is reduced.

Further, the specified user may be provided with predetermined character information in addition to the advertisement information, and the user may be requested to perform a predetermined action such as a catching action on the character before the advertisement is provided. Therefore, when the user catches the character, the advertisement can be shown, and the advertisement effect can be enhanced.

When the user terminal 2 provides advertisement information to another user, the user terminal 2 collects information about the other user held by the terminal of the other user, and based on this information, the advertisement information. Since the advertisement information is provided to the other users who are identified as the users who should provide the advertisement, the optimum advertisement information can be efficiently provided to the other users who are the advertisement target existing around the user. You can In particular, by using the position information of the user, it is possible to dynamically provide the advertisement information to the user existing in a predetermined place,
Appropriate advertisements can be effectively provided to many users on the spot.

Further, when the user terminal 2 provides the advertisement information to another user terminal, the advertisement information is sent to the other user terminal 2 by the wireless communication means without passing through the base station for the user terminal 2 to communicate. Since the notification is made, it is possible to provide the optimum advertising information to the wireless communication range, that is, the users existing around the user without acquiring the position information of the other user. it can.

In the above embodiment, the advertisement information is provided after the character is displayed, but the advertisement information may be provided when the user succeeds or fails to catch the character. . With this, when the user shows an interest in the character, the advertisement information can be provided, and the advertisement information can be effectively provided.

Further, in the above embodiment, the advertisement information or the like is transferred to the other user when the character fails to catch, but the other user is irrespective of whether the character catch succeeds or fails. The advertisement information or the like may be transferred to.

In the above embodiment, the management center 1 distributes the advertisement information providing program together with the advertisement information, but the advertisement information providing program may be stored in the user terminal 2 in advance and provided to the user. In this case, when the management center 1 provides the advertisement information, only the advertisement information is transmitted to the user terminal 2, and the user terminal 2 receiving this transmits the processing shown in FIGS. 6 and 10 described above. You may do it. In this case, the data deleting program may delete the advertising information providing program without deleting the advertising information providing program after transmitting the advertising information to another user.

The advertisement information providing program of the present system may be provided to the user by a computer-readable medium (FD, CD-ROM, etc.) storing the same, or by superimposing this on a carrier wave, a communication network. It is also possible to deliver via. For example, the program may be posted on a bulletin board (BBS) of a communication network and distributed via the network. Then, this computer program may be started up and executed in the same manner as other application programs under the control of the OS to execute the above-mentioned processing. In addition, the function of the above-mentioned advertisement providing program is
erating System) and the advertisement providing program, the part other than the OS may be the advertisement providing program.

[0046]

According to the present invention, advertisement information can be provided to a user efficiently and effectively.

[Brief description of drawings]

FIG. 1 is a diagram showing an example of a system for implementing an advertisement information providing method according to an embodiment of the present invention.

FIG. 2 is a diagram showing an example of data stored in a user information storage unit according to the embodiment of the present invention.

FIG. 3 is a diagram showing an example of data stored in an advertisement information storage unit according to the embodiment of the present invention.

FIG. 4 is a diagram showing an example of a conceptual configuration of an advertisement information providing program according to an embodiment of the present invention.

FIG. 5 is a diagram showing an example of processing when a management center delivers advertisement information to a user.

FIG. 6 is a diagram showing an example of processing when a user terminal provides advertisement information.

FIG. 7 is a diagram showing an example when a user terminal displays a character.

FIG. 8 is a diagram showing another example when the user terminal displays a character.

FIG. 9 is a diagram showing another example when the user terminal displays a character.

FIG. 10 is a diagram showing an example of processing when a user terminal provides advertisement information to another user.

FIG. 11 is a diagram showing an example of processing when the management center receives a notification from a user terminal that a character has been caught.

[Explanation of symbols] 1 management center 2 user terminals 11 user information storage unit 12 Advertising information storage 13 Advertising information provision program storage 15 Delivery processing unit 16 point processing unit

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Hidenori Endo             Stock Exchange, 3-3 Toyosu 3-chome, Koto-ku, Tokyo             Company NTT Data (72) Inventor Yuriko Tsuzuki             Stock Exchange, 3-3 Toyosu 3-chome, Koto-ku, Tokyo             Company NTT Data

Claims (7)

[Claims] 1. A method of providing advertisement information, which is executed by a computer, wherein a step of specifying a user to be provided with predetermined advertisement information from among a plurality of users, and a step of specifying a terminal of the specified user. And providing the advertisement information to the user, and the terminal of the user provides the predetermined advertisement information to other users existing within a range in which the information can be transmitted. A method of providing advertisement information, comprising: 2. The advertisement information providing method according to claim 1, further comprising providing predetermined character information in addition to the advertisement information when providing the advertisement information to the user. 3. When providing advertisement information to the user, a predetermined action is requested to the user while displaying a character, and a predetermined action is given to the user according to the operation result of the user. The advertisement information providing method according to claim 1, further comprising a step of giving a privilege. 4. When a user who should provide predetermined advertisement information is specified from among a plurality of users, a predetermined advertisement is provided based on information regarding a position where the user is present and / or attribute information indicating characteristics of the user. The advertisement information providing method according to any one of claims 1 to 3, which identifies a user who should provide information. 5. The terminal of the user should collect attribute information representing the characteristics of other users existing in a range where information can be transmitted, and provide the predetermined advertisement information based on the collected attribute information. The advertisement information providing method according to any one of claims 1 to 4, wherein a user is specified and advertisement information is provided to other specified users. 6. The user's terminal has wireless communication means for performing communication without going through a base station, and other users existing within a range in which information can be transmitted from the user using the wireless communication means. Advertisement information providing method according to any one of claims 1 to 5, wherein advertisement information is provided to 7. A process of outputting advertisement information notified from a device providing advertisement information to a computer, a process of identifying another user existing within a range in which the information can be transmitted, and a process of identifying the other user. A computer program that executes the process of providing the above advertising information to the user of.