JP2003113508A - Wearing article with content regenerative function, wear with content regenerative function, and advertising method using the wearing article or the wear - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a wearing article with a content regenerative function, a wear with a content regenerative function, and an advertising method using the wearing article or the wear each enabling easily regenerating various contents such as favorite contents of oneself and advertising contents to inform of them many and unspecified people in unspecified places. SOLUTION: This wearing article such as a wear, a hat and a bag wearable by man or a mannequin has a regeneration control part (a control part 101) for regenerating contents and an indication part 104 for indicating the contents regenerated by the regeneration control part. Contents recorded in a portable recording medium 108, contents stored in a contents distribution server 500 and contents offered from an advertising information distribution server 400 are each regenerated and indicated on the indication part. A wearer having the wearing article freely moves, regenerates advertising contents and indicates them on the indication part of the wearing article, thus a moving advertising tower with high advertising effect can be realized.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a wearing article with a content playing function, a clothing with a content playing function, and an advertising method using a wearing article or a clothing with a content playing function, and particularly to an unspecified place or a limited space. In the above, a wearable article with a content playback function, a wearable article with a content playback function, and a wearable article or a clothing item with a content playback function that can play back various contents including advertising content to notify an unspecified number of people. Regarding the advertising method used.

[0002]

2. Description of the Related Art Conventionally, there are many advertisement information notification methods in the city. For example, there is an advertisement information notification method in which a large-sized vision (a display device installed on a wall surface of a building, etc.) reproduces and notifies advertising content and advertises to an unspecified number of people in the city. In addition to such advertising contents, various contents such as contents that affect the scenery of the area and contents with higher taste are also played by using a large vision.

[0003] In addition, an advertisement for an unspecified large number of people is carried out by using a vehicle provided with a large-sized vision and running in the city while the large-sized vision reproduces and notifies the large-sized vision of advertising contents. There is also an information notification method.

[0004]

However, a large vision installed in a building is fixedly installed,
Since the content is always reproduced and notified at the same place, only local advertisement can be performed, and the advertisement effect is limited.

When an individual uses such a large-sized vision to reproduce and notify his / her favorite content for the purpose of self-expression, for example, a large-sized vision fee is enormous. In addition, it is expensive, and in the case where the fixed installation is performed as described above, it is impossible to reproduce and notify the favorite content at the favorite place.

In view of the above-mentioned problems, the present invention has a content reproduction function capable of easily reproducing and announcing various contents such as favorite contents and advertising contents in an unspecified place or a limited space. The present invention aims to provide an wearing method and clothes with a content reproducing function and an advertising method using the wearing article or a clothes with a content reproducing function, and particularly to an unspecified number of people in an unspecified place or a limited space. An object of the present invention is to provide a wearing article with a content playing function, a clothing item with a content playing function, and an advertising method using the wearing article or a clothing item with a content playing function, which is capable of notifying the advertising content. In the present specification, the wearing article is an article worn by a human or a mannequin such as clothing, a hat, shoes, a bag, an accessory such as an accessory, or an article held in a state of being in contact with the body of the human or the mannequin. Is.

[0007]

In order to achieve the above object, the present invention is a mounted article with a content playback function which can be worn by a human or a mannequin, and which has a playback control section for playing back content and a playback control section. And a display unit for displaying the content reproduced by. With this configuration, an article worn by a human or a mannequin, such as clothing, a hat, shoes, a bag, an accessory such as an accessory, which can reproduce and display content, or a state in which the human or the mannequin is held in contact with the body Can be realized.

In order to achieve the above object, the present invention is a garment with a content reproduction function that can be worn by a human or a mannequin, and has a reproduction control section for reproducing the content and a content reproduced by the reproduction control section. And a display section for displaying. With this configuration, it is possible to realize clothes that can reproduce and display contents.

Further, in the present invention, in order to achieve the above-mentioned object, the clothes with a content reproducing function has a voice output section for outputting the voice of the content reproduced by the reproduction control section. With this configuration, it is possible to realize clothes that can reproduce the content and output the sound.

Further, in order to achieve the above object, the present invention has a configuration having a receiving unit for receiving content from an external network by wireless communication. With this configuration, the content received from the external network can be reproduced.

Further, according to the present invention, an external interface for reading the content recorded on the portable recording medium is provided. With this configuration, desired content can be recorded in a portable recording medium, and the content can be read and reproduced.

Further, in the present invention, the receiving unit is configured to receive the content corresponding to the position information indicating the location of the clothes with the content reproduction function from the server connected to the external network. With this configuration, the clothes with the content reproduction function can receive and reproduce the content according to the location thereof, and particularly when the wearer of the clothes with the content reproduction function moves, the content is reproduced according to the destination. It is possible to change.

Further, according to the present invention, a garment with a content reproducing function, which can be worn by a human or a mannequin, has a reproduction control section for reproducing the content, and a display section for displaying the content reproduced by the reproduction control section. Is configured to have a plurality of terminals. With this configuration, one piece of clothing with a content reproduction function can have a plurality of reproduction control units and display units.

Further, according to the present invention, the terminal is configured to have an audio output section for outputting the audio of the content reproduced by the reproduction control section. With this configuration, one piece of clothing with a content reproduction function can have a plurality of audio output units.

Further, in the present invention, it is constituted by a plurality of polygonal members, and one or more or all of the members are terminals. With this configuration, the clothes with a content reproducing function can be configured by a combination of a plurality of polygonal members, and the display unit can also be configured as a combination of these members.

Further, according to the present invention, the display units of the plurality of terminals respectively display different contents. With this configuration, it is possible to simultaneously reproduce and display contents having different contents on a plurality of display units of one clothing with a content reproduction function.

Further, according to the present invention, the content is a content for advertisement. With this configuration, the clothes with the content reproduction function can be used as an advertising tower.

Further, in the present invention, the content is advertising content, and the display units of the plurality of terminals each display advertising content relating to different advertisers. With this configuration, it is possible to simultaneously reproduce and display the advertising content related to a plurality of different advertisers in one clothes with a content reproducing function.

Further, according to the present invention, a human or a mannequin can be attached, a reproduction control section for reproducing the advertisement content, a display section for displaying the advertisement content reproduced by the reproduction control section, and wireless communication. An advertising method using a wearing article or clothes with a content reproduction function having a receiving unit for receiving the advertising content from an external network by the receiving unit from the server connected to the external network. The advertisement content corresponding to the position information indicating the location of the worn article or clothes is received, and the reproduction control unit reproduces the advertisement content received by the reception unit and displays it on the display unit. With this configuration, an article worn by a human or a mannequin, such as clothing, a hat, shoes, a bag, an accessory such as an accessory, which can reproduce and display content, or a state in which the human or the mannequin is held in contact with the body The article can receive and reproduce the advertising content according to its location from an external network, and particularly when the wearer with this content playback function or the wearer of clothes moves, depending on the destination. Since the content can be changed, the wearable article or clothes with the content reproducing function can be used as an advertising tower.

[0020]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, referring to the drawings, an embodiment of a wearing article with a content reproducing function, a garment with a content playing function, and an advertising method using the wearing article with a content playing function or clothes of the present invention will be described. explain.

First, the external appearance of the wearing article with the content reproducing function and the clothes with the content reproducing function of the present invention will be described. 4 to 6 are external views showing an embodiment of the wearing article with the content reproducing function and the clothes with the content reproducing function of the present invention. Fitting 1 shown in FIGS.
0 is, for example, clothes or a bag to be worn on the body,
A display unit (monitor) 104 (described later) is attached. Then, various contents are reproduced by a terminal 100 (not shown) (not shown), and the contents are displayed on the display unit 104 as a display screen. In addition, this display unit 104
The display screen changes variously by the display control by the terminal 100 having the control unit described later.

FIG. 4 is an external view showing an embodiment of a wearing article with a content reproducing function of the present invention, in which a display section is mounted on the back of clothes so that the user can carry it on his back. Further, FIGS. 5 and 6 are external views showing an embodiment in which the display device is attached to the chest of the clothes, which is the wearing article with the content reproducing function of the present invention.

Next, the internal structure and network structure relating to the mounted article with the content reproducing function of the present invention will be described. FIG. 1 is a schematic diagram showing an embodiment of an internal configuration and a network configuration related to a mounted article with a content reproduction function of the present invention. The terminal 100, which is attached to clothes, a bag, or the like, includes a control unit (reproduction control unit) 101,
Memory 102, input operation unit 103, display unit (monitor) 1
04, a voice output unit (speaker) 105, an external I / F (external interface) 106, and a transmission / reception unit 107.

It should be noted that a plurality of display units 1 can be attached to one wearing article 10.
04 or the audio output unit 105 can be attached. For example, one content can be displayed by using the plurality of display units 104 as one display screen. Further, in particular, the input operation unit 103, the display unit 104, the external I / O
The F106 can be attached to any position of the wearing article 10, and its operation position and display position can be freely set. Further, it is possible to attach a plurality of terminals 100 to one wearing article 10. The attached article 10 to which the plurality of terminals 100 are attached will be described in detail later.

By using the transmission / reception unit 107 of the terminal 100, it is possible to connect to the network 300 such as the Internet through the carrier 200 such as a telephone company. An advertisement information distribution server 400 that handles advertising content such as store information and product information related to a specific store is connected to the carrier 200, and various paid content or free content distribution services are provided to the network 300. Content distribution server 500
Are connected. Although only one terminal 100, carrier 200, advertisement information distribution server 400, and content distribution server 500 are shown in FIG. 1,
There can be a plurality of each.

The contents displayed on the display section 104 of the wearing article 10 shown in FIG. 1 are obtained by the following two methods.
It is supplied to the terminal 100. One is a method of reading the content recorded in the portable recording medium 108 by the external I / F 106 and displaying it on the display unit 104. The other is an external network (carrier 200 or network 300) connected to the outside by the transmitting / receiving unit 107.
Contents are received by wireless communication from the display unit 10
It is a method of displaying in 4. As described above, there are two sources of contents, the portable recording medium 108 and the network 300.

The source of these contents is, for example,
It is also possible to allow the wearer of the wearing article 10 to operate the input operation unit 103 to make an arbitrary selection. For example, normally, the content in the portable recording medium 108 is displayed and transmitted / received. When the content is received by the unit 107, the received content may be set to be preferentially displayed.

The contents received by the transmitter / receiver 107 can also be roughly classified into two. One is
It is an advertising content for advertising specific shops and products, and the other is content intended for self-expression rich in fashion and the like. Further, as the content, an image such as a still image or a moving image can be displayed, and further, a sound can be output from the sound output unit 105 together with the image.

Next, the operation of the wearing article 10 with the content reproducing function of the present invention and the network 300 will be described. First, the mounted article 10 can notify the content without using the network 300. That is, the content recorded on the portable recording medium 108 is read, and the read content is displayed on the display unit 1.
04 and the audio output unit 105. In addition, the mounted article 10 is the content distribution server 500.
Content from the Internet via a network 300 such as the Internet, and the received content is displayed on the display unit 1.
04 and the audio output unit 105 can also output.

Below, the content recorded on the portable recording medium 108 and the content distribution server 50.
The operation of reproducing the content stored in 0 will be described. FIG. 2 is a flowchart for explaining the operation of reproducing the content recorded in the portable recording medium and the content stored in the content distribution server in the mounted article with the content reproduction function according to the present invention.

First, in step S11, the content recorded on the portable recording medium 108 is read by an external I / F.
The content is read by 106 or the content stored in the content distribution server 500 is received by the transmitting / receiving unit 107 via the network 300. The contents thus read or received are temporarily stored in the memory 1
02 and the like. Then, in step S12, the read or received content is reproduced, and the content is output from the display unit 104 or the audio output unit 105.

As described above, the user wearing the wearing article 10 can display various contents such as favorite contents and advertising contents on the display unit 104 or output voice from the voice output unit 105. Becomes Further, when the user wearing the wearing article 10 moves freely, the content output from the display unit 104 or the audio output unit 105 can be viewed by an unspecified number of people at the destination (unspecified place). The user can listen to the content, and the user can achieve self-expression by the content and advertisement by the advertising content.

The mounted article 10 can reproduce the content distributed from the advertisement information distribution server 400. FIG. 3 is a sequence chart for explaining each operation of distribution and reproduction of content in the mounted product with a content reproduction function, the carrier, and the advertisement information distribution server according to the present invention.

In step S21, the transmitter / receiver 107 of the wearable article 10 periodically transmits position information indicating its location, and the carrier 200 determines in step S2.
At 2, the position information is received. In addition, wearing product 1
The method of specifying the position information of 0 is arbitrary, and for example, the conventionally used GPS (Global Positioni)
ng System) method for specifying location information using a system,
It is possible to use a method of identifying position information using the electric field strength of radio waves used for communication. Although not shown in FIG. 1, for example, when the position information is detected using the GPS system, the terminal 100 of the wearing article 10 uses the GPS.
You need to have a receiver.

Then, the carrier 200 performs step S2.
In 3, the position information of the mounted article 10 is periodically transmitted to the advertisement information distribution server 400. Advertising information distribution server 4
00 receives the position information of the mounted article 10 in step S24, and the mounted article 10 is received in step S25.
Analyze location information. In the analysis in step S25, for example, a mapping analysis for determining the position of the wearing article 10 is performed, and the advertising content suitable for the position is determined. That is, the advertisement information distribution server 400 selects, for example, the advertisement content related to the store A or the product of the store A, when it is determined that the mounted article 10 exists in the vicinity of the store A.
It is possible to select an appropriate advertising content according to the position of the worn article 10 (when the worn article 10 is in Shibuya, select an advertising content for young people).

Then, in step S26, the content for advertisement determined in step S25 is sent to the carrier 200.
The carrier 200 receives this advertising content in step S27, and transmits it to step S28.
At, this advertising content is transmitted to the mounted article 10. In step S29, the mounted product 10 transmits / receives the advertising content from the carrier 200 to the transmitting / receiving unit 107.
Then, in step S30, the received advertising content is reproduced, and the advertising content is output from the display unit 104 and the audio output unit 105.

As described above, by distributing the advertising content in accordance with the position where the user wearing the wearing article 10 is present, it is possible to reach an unspecified number of people around the user. Therefore, it becomes possible to notify the advertisement efficiently.

Further, in the above operation, the advertisement information distribution server 400 acquires and analyzes the position information of the mounted article 10,
Although the content for advertisement to be distributed is selected and determined, the content for advertisement is not continuously acquired to the mounted article 10 continuously or intermittently and randomly without acquiring the position information (or regardless of the position information). It is also possible to deliver.

Wearable article 1 with contents reproducing function of the present invention
0 is capable of reproducing the above-mentioned three types of contents, that is, the contents recorded in the portable recording medium 108, the contents stored in the contents distribution server 500, and the contents provided from the advertisement information distribution server 400. Therefore, it is preferable that reproduction settings of these three types of contents can be performed using the input operation unit 103 or the like.

Even when the content recorded in the portable recording medium 108 or the content stored in the content distribution server 500 is being reproduced, when the advertisement content is provided from the advertisement information distribution server 400. By preferentially reproducing this advertising content and outputting it from the display unit 104 or the audio output unit 105, the wearing article 10 can be effectively used as a mobile advertising tower. That is, by allowing the advertising content to intermittently flow between the content that the user is playing for self-expression, the impact on the people around the display unit 104 is increased. , The advertising effect is improved.

Further, by using the advertising method using the wearing article or the clothing with the content reproducing function according to the present invention, it is possible to develop the following extremely useful business. First, when the user purchases the wearing article 10 with the content reproducing function of the present invention at a store, the user performs member registration at the store.
As a result, the store side can obtain the net profit by selling the mounted product 10 and also obtain the customer.

Further, since the mounted article 10 also plays the role of the mobile advertising tower as described above, by distributing the advertising content related to the store, the store side can store the product or the product handled in the store, Furthermore, it becomes possible to secure a place for advertisement (advertisement) relating to corporations, individuals, etc. who have contracts with the store, and it is possible to effectively notify advertisements at a low advertising cost.

On the other hand, the store side can obtain the position information of the mounted article 10 by contracting with the carrier 200. In this case, the carrier 200 obtains the income related to the position information providing service. It becomes possible.
In addition, when the content is distributed to the mounted article 10, the communication fee, which is the main income of the carrier 200, is generated at the time of distribution, so that the profit of the carrier 200 is improved.

It is also possible to provide some royalties from the store side to the user of the worn product 10. Various forms of this royalties are conceivable. For example, depending on the number of distributions of the advertising content, a discount service for communication costs between the terminal 100 of the wearable article 10 and the carrier 200 is provided, or a member of the store is provided. It is possible to give points to be given and to carry out a discount service of predetermined pay contents.

As described above, the user wears the wearing article 10 with the content reproducing function of the present invention and reproduces his / her favorite content, thereby expressing himself / herself to an unspecified number of people in the surroundings. Is possible. In addition, the user wearing the wearing article 10 with the content reproduction function of the present invention can move freely, and by using this wearing article 10 to inform the unspecified number of people of the advertising information,
It is possible to realize a mobile advertising tower with an extremely high advertising effect. In particular, the wearing effect 10 of the present invention, which is excellent in fashionability and is noticeable to people, has an extremely high advertising effect.

Further, it becomes possible to carry out an advertisement according to the position information of the wearing article 10, and it is possible to effectively notify the predetermined advertisement information suitable for the area. Further, in particular, since people having the same taste as the user gather around the user who wears the wearing article 10 with the content reproducing function of the present invention, advertisement information such as a store used by the user. The notification of has a particularly efficient advertising effect.

Next, a mode in which a plurality of terminals 100 are attached to one wearing article 10 will be described. FIG. 7 and FIG. 8 are external views showing an embodiment in which a plurality of terminals are attached, which is a mounted article with a content reproducing function of the present invention. 7 and 8 is a garment configured by combining a plurality of polygonal plate members 50, and a part of the plate member 50 (that is, one or The plurality of plate-shaped members 50) or all the plate-shaped members 50 are configured by the display unit (monitor) 104 and the audio output unit (speaker) 105.

As described above, by combining a plurality of polygonal plate-like members 50 having various sizes and numbers of corners (number of vertices), it is possible to form a shape suitable for the wearer's body shape. Is. It is also possible to use a disk-shaped member other than the polygonal shape. However, by constructing a garment with the plate-shaped members 50 formed of a plurality of polygons, a gap is formed in the joint portion between the plate-shaped members 50. It becomes easy not to make it. Further, by connecting the plate-shaped members 50 to each other with a hinge, a cloth, or the like, the connected portions thereof can be moved, and it is possible to realize clothes that are easy to wear and easy to move.

Further, in the case of being constituted by a plurality of display units 104 or audio output units 105, the same content may be output from all the display units 104 or audio output units 105 using one terminal 100. Is possible,
It is also possible to use different terminals 100 to output different contents from different display sections 104 or audio output sections 105.

In the case of using the equipped article 10 with the content reproduction function, in which different contents are respectively output from the plurality of different display sections 104 or the audio output sections 105 as described above, for example, the following business should be developed. Is also possible. In addition, here, in order to simplify the explanation,
It is assumed that the wearable article 10 with a content reproducing function of the present invention is clothes, and a plurality of terminals 100 are attached to the clothes.

The plurality of terminals 100 are independent of each other and can output different contents. Therefore, each of the display unit 104 and the voice output unit 105 included in the plurality of terminals 100 is a place where the advertisement information can be notified, that is, the clothes include the plurality of terminals 100.
There are as many places that can be advertised. For each of the plurality of terminals 100, a sponsor (advertiser) is invited to be provided with operating funds as consideration for the advertisement information.

Further, in this case, it is possible to set the contract fee of the sponsor based on the position where the display unit 104 is attached. For example, a high contract fee is set for the advertisement information to be displayed on the display unit 104 attached to a relatively easily visible position such as the upper body, the front side, and the front of the chest.
It is possible to set a low contract fee for displaying advertisement information on a display attached to a position that is relatively difficult to see, such as the lower body and the back side. It is also possible to set the contract fee of the sponsor based on the size (area) of the display unit 104.

[0053]

As described above, according to the present invention, a wearable article with a content playback function, which can be worn by a human or a mannequin, has a playback control section for playing back content and a playback control section. Since it has a display unit for displaying the displayed content, clothes, a hat, shoes capable of reproducing and displaying the content,
It is possible to realize an article worn by a human or a mannequin, such as an accessory such as a bag or an accessory, or an article that is held in contact with the body of the human or the mannequin.

[Brief description of drawings]

FIG. 1 is a schematic diagram showing an embodiment of an internal configuration and a network configuration related to a mounted article with a content reproduction function of the present invention.

FIG. 2 is a flowchart for explaining an operation of reproducing the content recorded in the portable recording medium and the content stored in the content distribution server in the mounted article with the content reproduction function according to the present invention.

FIG. 3 is a mounted article with a content reproducing function according to the present invention,
Sequence chart for explaining each operation of content distribution and reproduction in the carrier and the advertisement information distribution server

FIG. 4 is an external view showing an embodiment of a wearable product with a content reproducing function of the present invention, in which a display unit is worn on the back of clothes so that the user can carry it on his back.

FIG. 5 is a first external view showing an embodiment of the wearing article with a content reproducing function of the present invention, in which a display section is attached to a chest portion of clothes.

FIG. 6 is a second external view showing the embodiment of the wearing article with the content reproducing function of the present invention, in which the display section is attached to the chest portion of clothes.

FIG. 7 is a first external view showing an embodiment in which a plurality of terminals are attached, which is a mounted product with a content reproduction function of the present invention.

FIG. 8 is a second external view showing an embodiment in which a plurality of terminals are attached, which is a mounted article with a content reproducing function of the present invention.

[Explanation of symbols]

10 Wearing Items (Wearing Items with Content Reproducing Function, Clothes with Content Reproducing Function) 50 Plate-shaped Member (Member) 100 Terminal 101 Control Unit (Reproduction Control Unit) 102 Memory 103 Input Operation Unit 104 Display Unit (Monitor) 105 Audio Output Unit (Speaker) 106 External I / F (external interface) 107 Transmitter / receiver 108 Portable recording medium 200 Carrier 300 Network (Internet) 400 Advertisement information distribution server 500 Content distribution server

─────────────────────────────────────────────────── ─── Continuation of the front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) // A42B 1/24 A42B 1/24 Z (72) Inventor Takehiko Raku Higashishiro Tsunashima, Kohoku Ward, Yokohama City, Kanagawa Prefecture 3-3-1 Matsushita Communication Industrial Co., Ltd. (72) Inventor Satoshi Taniyama 4-3-1 Tsunashima-higashi, Kohoku-ku, Yokohama-shi, Kanagawa Matsushita Communication Industrial Co., Ltd. F-term (reference) 3B011 AA02 AB00 AC12 3B030 AA01 AB09

Claims (13)

[Claims] 1. A wearing article with a content playing function, which can be worn by a human being or a mannequin, comprising a playback control section for playing back content, and a display section for displaying the content played back by the playback control section. , Equipped with content playback function. 2. A garment with a content reproduction function that can be worn by a human being or a mannequin, and includes a reproduction control section for reproducing the content, and a display section for displaying the content reproduced by the reproduction control section. Clothes with content playback function. 3. The garment with a content reproducing function according to claim 2, further comprising a sound output unit that outputs a sound of the content reproduced by the reproduction control unit. 4. The clothes with a content reproducing function according to claim 2 or 3, further comprising a receiving unit that receives the content from an external network by wireless communication. 5. The garment with a content reproducing function according to claim 2, further comprising an external interface for reading the content recorded on a portable recording medium. 6. The receiving unit according to claim 2, wherein the receiving unit receives from the server connected to the external network, the content according to position information indicating a location of the clothes with the content reproduction function. The clothes with a content reproduction function according to any one of the items. 7. A garment with a content reproduction function, which can be worn by a human or a mannequin, and which comprises a reproduction control section for reproducing the content and a display section for displaying the content reproduced by the reproduction control section. Clothes with content playback function, which has multiple terminals. 8. The garment with a content reproduction function according to claim 7, wherein the terminal has an audio output section for outputting an audio of the content reproduced by the reproduction control section. 9. The garment with a content reproducing function according to claim 7, wherein the garment is composed of the plurality of polygonal members, and one or more or all of the members are the terminals. 10. The clothing with a content reproducing function according to claim 7, wherein each of the display units of the plurality of terminals displays the content having different contents. 11. The clothes with a content reproducing function according to claim 2, wherein the content is an advertising content. 12. The content reproduction according to claim 11, wherein the content is advertising content, and the display units of the plurality of terminals display the advertising content related to different advertisers. Functional clothing. 13. A human being or a mannequin can be worn,
It has a reproduction control section for reproducing the advertisement content, a display section for displaying the advertisement content reproduced by the reproduction control section, and a reception section for receiving the advertisement content from an external network by wireless communication. An advertising method using a wearable article or clothes with a content reproduction function, wherein the receiving unit receives from a server connected to the external network according to position information indicating a location of the wearable article or clothes with an advertisement content reproduction function. An advertising method using a wearing article or a garment with a content playback function, which receives the advertising content and causes the playback control section to play back the advertising content received by the receiving section and display the content on the display section.