JP2003108852A - Method for adding advertisement to electronic mail of card use notice - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method for adding an advertisement on a data communication network, capable of pasting only an advertisement necessary for a transmitter and receiver of an electronic mail so that opening is ensured not to be useless. SOLUTION: When an intermediary person complying with an advertiser's request adds advertisement data to communication data transmitted and received by the transmitter and receiver on the communication network, the transmitter and receiver reload of protocol of the communication data under the direction of the intermediary person to complete an advertisement addition contract or according to the advertisement addition contract with the transmitter and receiver, the intermediary person reloads the protocol, and when the partial data in the communication data conforms to the reference data inherently connected to the advertisement data, the advertisement data is added to the communication data.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a card use notification e-mail sent to a card user from a card service provider (eg, credit card company, credit company, etc., hereinafter referred to as "card company"). The present invention relates to a method of adding an advertisement related to the communication content.

[0002]

2. Description of the Related Art When an electronic mail is sent on the Internet, there is a service in which an advertisement such as a product is added to the electronic mail and sent. This service is based on an agreement between an intermediary as a person who provides a service at the request of an advertiser and a person who uses the e-mail. The advertisement that matches the above is added to the email and provided. In such a conventional advertising service system, since an advertisement is pasted to an e-mail based on the attributes at the time of registration by the contracted e-mail user,
In many cases, advertisements are sent that are untimely. As a result, extra communication costs are incurred, resulting in inefficiency.

On the other hand, payments by credit cards and debit cards are often used for buying and selling goods and paying for services. If you are going to shop with a credit card at a store, etc., the card data read with the terminal of the store and the data such as the purchased product and price are connected via a communication line for payment of card transactions etc. Contact the company's host computer about the expiration date of the card, available amount of money, presence of loss report, etc.
Answers such as whether to use the card are sent to the terminal of the store. Even with such management, since the card user cannot confirm that the card is the true owner of the card, there is no end to the unauthorized use of counterfeit cards and found cards. As one of the countermeasures, the host computer of the card company notifies the e-mail of the data to the e-mail of the owner of the card (user if it is not illegal use) via the Internet. When the owner of the card makes a call to a mobile phone, which is a terminal, he / she can immediately know the usage status of the card by looking at an e-mail and can prevent illegal use.

Since magnetic cards are the mainstream of conventional credit cards and the like, the amount of data that can be written is small and the amount of data sent from the store to the card company at the time of shopping is also limited. However, credit cards and the like are being switched from magnetic cards to IC (integrated circuit) cards,
Coupled with the fact that communication lines have become broadband and the communication speed has dramatically improved, the amount of data that can be exchanged between stores and card companies is increasing. Therefore, until now, the shopping data (usage status) sent from the card company to the card user's e-mail was about the store name, product name, and amount of money, but in addition to the store name, the floor and location of the store used. In addition to the product name, the product grade and manufacturer, the unit price and the amount of money attached are detailed data. In other words, the card company accumulates a large amount of real-time shopping data of the cardholder, and the shopping data is sent to the card user's e-mail.

[0005]

Such real-time shopping data is used for the current consumer propensity of card users,
In other words, it shows the object of interest as it is, and is considered to be an extremely valuable material for advertising products and the like. Nevertheless, there was no system for adding an advertisement to a card use notification email.

In view of such a situation, the inventor of the present invention has sought a method of adding an advertisement which is always an object of interest to the card user, and as a result, the card use entered from the card company into the electronic mail of the card user. The present invention has been completed from the standpoint of utilizing real-time shopping data of notification. That is, it is an object of the present invention to provide a method for adding an advertisement, in which the advertisement effect is extremely high and without waste.

[0007]

The advertising method of the present invention made to achieve the above object is carried by a card service user who has consented to an advertisement being added to an electronic mail of a card usage notice. When the card service provider sends the electronic mail to the terminal via the communication network, the electronic mail is passed through the server computer of the advertisement intermediary agent requested by the advertiser, and the electronic mail is transmitted by the server computer. The feature is that the advertisement data is added to the mail and then transferred to the card service user.

[0008] It is preferable that the advertisement data on the display screen of the mobile terminal has a display of a link button to the homepage of the advertiser.

The server computer can be appropriately implemented by selecting and adding the advertisement data to which the partial data in the electronic mail is uniquely linked. For example, if there is "purchase of a personal computer" in the shopping data in the e-mail of the card use notification, the partial data is the personal computer, and the advertisement data uniquely linked to the personal computer is the printer, digital camera, network related product, software product Select and add advertisement data such as.

The partial data is preferably data designated by an advertiser. By specifying partial data, the advertiser can tailor the content of the advertisement.

[0011] The number of times that the advertisement data is added to the electronic mail is stored in the server computer, and the basis for calculating the advertisement fee paid by the advertiser to the advertisement intermediary, or (and)
It is used as the basis for calculating the reward paid by the advertising agency to the card service user.

[0012] The fact that the card service user shows the display screen on which the advertisement data is displayed to the advertiser is input to the server computer by the advertiser's computer,
The number of times may be used as the basis for calculating the reward paid by the advertising agency to the card service user.

[0013] Based on the advertisement data, the number or (and) amount of secondary transactions made by the card service user is counted and accumulated, and the basis for calculating the advertisement fee paid by the advertiser to the advertisement intermediary, or / And the basis for calculating the reward paid by the advertising agency to the card service user.

It is also possible to record that the link button has been clicked on the server computer and use it as the basis for calculating the reward to be paid to the card service user by the advertiser or / and the advertisement intermediary.

[0015]

Preferred embodiments of the present invention will now be described in detail with reference to the drawings.

FIG. 1 is a diagram showing an outline of a system configuration for implementing an advertisement adding method to which the present invention is applied. As shown in this figure, the host computer 1 of the card company
4. Computers A, B, C, ... of advertisers, which are stores where card users can use credit cards, computers a, b, c, ... It is connected by the Internet network 1. Card user's mobile device α, β,
.. are connected to the Internet network 1 via relay points 12 that are connected wirelessly. Note that the host computer 14 of the card company, regardless of the presence or absence of the system of the present invention, can use the card for settlement of card transactions and the like through an independent communication line separate from the Internet network. , C, ...

When a card user makes a purchase with a credit card at a store contracted by the card company, he / she will immediately use the card from the host computer 14 of the card company to the mobile terminal of the card user through the Internet according to the normal card usage agreement. An e-mail with a message stating that you have been shopping is sent as a notification. This is to prevent unauthorized use or misuse by others by immediately knowing the usage status of the card. Further, the card user has consented to the addition of an advertisement to the electronic mail of the card use notification.

In this e-mail, the advertiser who is a store entrusts an advertisement intermediary to add advertisements by contract, and the computers A, B, C, ... Of each advertiser, and
The electronic data of the advertisement content is sent from a, b, c, ... To the server computer 10. The partial data uniquely associated with the advertisement data may be designated by each advertiser itself, or may be selected by an intermediary company under the commission of the advertiser and input to the server computer 10. Further, each advertiser can specify the keyword of the electronic mail of the communication message sent to the card user to the intermediary. In any case, on the hard disk of the server computer 10,
A large number of advertisement data entrusted by advertisers and the designation of partial data associated with each advertisement data are stored.

Program software for adding an advertisement to an electronic mail is installed on the hard disk of the server computer 10. This program is sent from the host computer 14 to mobile phones α, β,
When the server computer 10 receives an e-mail of a card use notification addressed to γ, ...
The procedure is shown in the flowchart of FIG.

A case where a department store (advertiser A) adds a cosmetics advertisement to an electronic mail will be described as an example.
When a woman purchases a handbag using a card on the 3rd floor of a ○○ department store, an e-mail is sent to notify that the card is used, "This is a ○○ department store. Thank you for purchasing the handbag on the 3rd floor." It is sent to the woman's mobile phone α. Since it is configured to pass through the electronic mail server computer 10 for card usage notification, the program shown in the flowchart of FIG. 2 is started up by receiving this.

As shown in step 101 of FIG. 2, the electronic mail of the card use notification is read into the server computer 10. In the loop of step 102 → step 103 → step 104, the partial data in the hard disk of the server computer 10 is searched and extracted. The email saying "This is a department store. Thank you for purchasing a handbag on the 3rd floor." Contains partial data, "Handbag". In addition, the attribute data of this e-mail includes "female", "age", "occupation", and trends obtained from records of past card purchases, such as brand orientation or bargain sale. It often includes things like buying at. Advertisement data corresponding to these data is changed from step 105 to step 1
The hard disk of the server computer 10 is searched in a loop of 06 → step 107 → step 108.
Since the advertisement of high-end cosmetics is a hit, we save the code number of the advertisement in step 109, and in the step 110 we sent an e-mail saying "There are many luxury brand cosmetics that make you look beautiful on the 6th floor. Please add the phrase "Please."

Then, in step 111, n is added to the number of times the advertisement is transmitted, and the result is stored in the server computer 10.
In step 112, the email with the advertisement is
Transferred to the original website. If the code number of the advertisement is not stored (step 109), the electronic mail is transferred without the addition of the advertisement (step 11).
2).

With respect to the above-mentioned advertisement adding method, the advertisement fee paid by the advertiser to the intermediary is programmed in the server computer 10 so as to be calculated by the procedure shown in the flowchart of FIG. 3, for example. At the time of contract, the basic charge CH per advertisement is appropriately determined and stored in the server computer 10. This program is an example of dividing a certain period and totaling the charges for that period. When the program starts up, in step 201, the period for collecting the charges is input. This period may be automatically input at a predetermined period, for example, every month when a certain time comes. In step 202, in step 111 of the flowchart of FIG. 1, the number n of times of transmission of advertisements stored in the server computer 10 within the period is called and multiplied by the unit price of the number of times to calculate the transmission number charge N. Next, the basic charge CH and the transmission count charge N are summed up and the charges for that period are totaled (step 203) and sent to the advertiser (step 204).

When data such as the purchase price of a product etc. based on the advertisement is stored in the server computer 10, the price may be multiplied by a certain multiplication rate and added to the period charge.

In the above embodiment, the XX department store (advertiser A) in which the card user has made a purchase shows an example in which his / her own advertisement is added, but the card user makes a purchase.
An advertisement of another XX store department store (advertiser B) can be added to the card use notification of the department store. Also advertiser a,
b, c, ... May be stores or companies that cannot use cards.

The content of the advertisement is not limited to the advertisement of the product or service, but includes image advertisement of the company, product information, news, programs, scripts and other various information.

[0027]

As described in detail above, according to the advertisement adding method to which the present invention is applied, an advertisement suitable for the current consumption tendency is electronically displayed based on real-time data such as a card use notification at the time of shopping. Since it can be added to the mail, the advertising efficiency is very good. Therefore, the final purchase rate of merchandise and the like becomes very high. In addition, the basis for calculating the advertising fee is clear and effective, and the actual efficiency of the advertisement and the advertisement fee can be immediately known.

[Brief description of drawings]

FIG. 1 is a schematic diagram of a system configuration for implementing an advertisement addition method to which the present invention is applied.

FIG. 2 is a flowchart showing an example of a procedure for implementing an advertisement addition method to which the present invention is applied.

FIG. 3 is a flowchart showing an example of a procedure for implementing an advertisement adding method to which the present invention is applied.

[Explanation of symbols]

1 is an internet network, 10 is a computer of an advertising agency, 12 is a wireless relay point, 14 is a computer of a card company, ABC is an advertiser's computer, abc is ...
Is an advertiser's computer, α, β, γ ... are card user's mobile terminals 101 to 112, 201 to 204, and each step of the implementation procedure.

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G09F 19/00 G09F 19/00 Z (72) Inventor Kunihiko Kubota 4-11-11 Minamikoshigaya, Koshigaya, Saitama Prefecture Stock company in Rutex (72) Inventor Koji Hori 4-11-11 Minamikoshigaya, Koshigaya, Saitama Prefecture Routex Stock (72) Inventor Kengo Yamabata 4-11-11 Minamikoshigaya, Koshigaya, Saitama Prefecture Routex Co., Ltd. Within

Claims (8)

[Claims] 1. When a card service provider sends an e-mail to a mobile terminal of a card service user who has consented to an advertisement being added to a card use notification e-mail, via the communication network. Characterized in that the electronic mail is passed through a server computer of an advertisement intermediary requested by the advertiser, the advertisement data is added to the electronic mail by the server computer, and then the electronic mail is transferred to the card service user. Advertising method. 2. The advertisement adding method according to claim 1, wherein the advertisement data on the display screen of the mobile terminal includes a display of a link button to the homepage of the advertiser. 3. The advertisement adding method according to claim 1, wherein the advertisement data uniquely associated with the partial data in the electronic mail is selected and added by the server computer. 4. The advertisement adding method according to claim 3, wherein the partial data is data designated by an advertiser. 5. The number of times that the advertisement data is added to the e-mail is stored in the server computer, the basis for calculating the advertisement fee paid by the advertiser to the advertisement intermediary, and / or the advertisement intermediary is used by the card service user. The method of adding an advertisement according to claim 1, wherein the method is based on the calculation of an incentive to be paid to. 6. A card service user showing the display screen on which the advertisement data is displayed to an advertiser,
2. The advertisement adding method according to claim 1, wherein the advertisement is input to the server computer by the computer of the advertiser and the number of times is used as the basis for calculating the reward paid to the card service user by the advertisement intermediary. 7. A basis for calculating an advertisement fee paid by an advertiser to an advertisement intermediary by counting and accumulating the number of times and / or the amount of secondary transactions by the card service user based on the advertisement data, The advertisement addition method according to claim 1, wherein the advertisement is used as a basis for calculating the reward paid to the card service user by the / or the advertisement agent. 8. The advertiser or / recording that the link button is clicked on the server computer.
The method of adding an advertisement according to claim 2, wherein the advertisement is provided as a basis for calculating the reward paid to the card service user.