JP2003099663A - Server, counting program, counting method, communication equipment, communication program and communication method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a server, a counting program, a counting method, communication equipment, a communication program and a communication method that reveal the effect of a banner advertisement by counting the number of access to a home page by a user via the banner advertisement. SOLUTION: The server 90 comprises a first receiving means (transmitting and receiving means 965) for receiving advertising information from an advertiser side personal computer 70, a recording means 986 for recording the received advertising information, a first transmitting means (transmitting and receiving means 965) for transmitting the advertising information recorded on the recording means 986 to a user side personal computer 80, a second receiving means (transmitting and receiving means 965) for receiving advertisement selection information indicating a selection of the transmitted specific advertising information from the user side personal computer 80 to which the advertising information is transmitted, and a counting means (information processing means 980) for counting the number of selections of the advertising information when receiving the advertisement selection information.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a server, a counting program, a counting method, a communication device, a communication program and a communication method, and more particularly to a server and a counting program for providing advertisements to general users via a communication network. And a counting method, and a communication device, a communication program, and a communication method on the user side capable of transmitting / receiving information to / from a wide range of general service sites via a communication network.

[0002]

2. Description of the Related Art Conventionally, as a method of distributing an advertisement to a user on a communication network such as the Internet, an advertisement client requests a popular site or a famous site that is frequently accessed by users to place the advertisement. The method is known.

Further, as a method for the advertisement client to count the number of users' access to the site of the advertisement client,
A method of using an access counter based on CGI (Common Gateway Interface) or the like is known.

Further, a method of appropriately selecting an advertisement to be displayed on a personal computer on the user side based on user information and access log information is disclosed in Japanese Patent Laid-Open No. 10-240828.

Further, a method of collecting user attributes in such a manner that the user is not aware and selecting and distributing an advertisement according to the attribute is disclosed in Japanese Patent Laid-Open No. 2000-5717.

[0006]

However, in the conventional method in which the advertiser requests the advertisement of the popular site or famous site with a large number of accesses, the user does not access the site where the banner advertisement is posted. As long as there is a problem that the advertisement cannot be provided to the user.

Further, in the method of counting the number of accesses of the user using the access counter, whether the user has accessed the site via the banner advertisement or the user has directly accessed the site. There was a problem that the advertisement client could not judge the effect of the banner advertisement because there was no way to identify the.

Further, the method disclosed in Japanese Patent Laid-Open No. 10-240828 has a problem that the advertisement displayed on the user side needs to be distributed on a recording medium such as a CD-ROM.

Further, even if the method disclosed in Japanese Patent Laid-Open No. 2000-5717 is used, there is a problem that the effect of the banner advertisement provided to the user by the advertisement client cannot be grasped. It was

The present invention has been made in view of the above circumstances, and a server and a counting program capable of counting the number of times a user has accessed by a banner advertisement and notifying the count value to an advertisement client. , A counting method, a communication device, a communication program, and a communication method.

[0011]

In order to achieve the above-mentioned object, the invention according to claim 1 is a server for providing advertisements to a wide range of general users via a communication network,
First receiving means for receiving advertisement information from the communication device on the advertisement requester side, recording means for recording the received advertisement information, and advertisement information recorded on the recording means for communication device on the user side. First transmitting means for transmitting, second receiving means for receiving advertisement selection information indicating that the transmitted specific advertisement information has been selected from the communication device on the user side that has transmitted the advertisement information, and the advertisement And a counting unit that counts the number of times the advertisement information is selected when the selection information is received.

According to the present invention, the first receiving means for receiving the advertisement information from the communication device on the advertisement requester side, the recording means for recording the received advertisement information, and the advertisement recorded in the recording means. Advertisement selection information indicating that the transmitted specific advertisement information has been selected is received from the first transmission unit that transmits information to the user-side communication device and the user-side communication device that transmitted the advertisement information. Since the second receiving means and the counting means for counting the number of times the advertisement information is selected when the advertisement selection information is received, it is possible to count the number of times the user has accessed the home page by the banner advertisement. Becomes

Further, in order to achieve the above object, the invention according to claim 2 is the same as the invention according to claim 1, in which the count value counted by the counting means is provided to the communication device on the advertisement requester side. It is characterized in that it is provided with a second transmitting means for transmitting to the user.

According to the present invention, in addition to the invention described in claim 1, there is provided the second transmitting means for transmitting the count value counted by the counting means to the communication device on the advertisement requester side. , It is possible to notify the advertiser of the number of times the user has accessed the home page by the banner advertisement.

In order to achieve the above object, the invention according to claim 5 is a communication device on a user side capable of transmitting and receiving information to and from a wide range of general service sites via a communication network. Then, there is provided a first receiving means for receiving the advertisement information from the server of the first service site, a first display means for displaying the received advertisement information, and a specification displayed on the first display means. First input means for inputting information indicating that the user has selected the advertisement information, and transmitting the advertisement selection information indicating the specific advertisement information selected by the user to the server of the first service site. And a second receiving means for receiving display information such as a homepage provided by the second service site on the advertisement requester side based on the selected advertisement information, and based on the received display information. Is characterized in that a second display means for displaying a home page or the like.

According to the present invention, the first receiving means for receiving the advertisement information from the server of the first service site, the first display means for displaying the received advertisement information, and the first display means. Input means for inputting information indicating that the user has selected the specific advertisement information displayed in, and advertisement selection information indicating the specific advertisement information selected by the user, in the server of the first service site. And a second receiving means for receiving display information such as a homepage provided by the second service site on the advertisement requester side based on the selected advertisement information, Since the second display means for displaying a homepage or the like based on the display information is provided, it is possible to count the number of times the user has accessed by the banner advertisement on the server side.

[0017]

BEST MODE FOR CARRYING OUT THE INVENTION Preferred embodiments of a server, a counting program, a counting method, a communication device, a communication program and a communication method according to the present invention will be described in detail below with reference to the accompanying drawings.

FIG. 1 is a diagram showing an embodiment of an advertisement distribution system using a server according to the present invention and a communication device on the user side.

As shown in the figure, the advertisement distribution system includes a personal computer 70, which is a communication device on the side of an advertisement requester who requests the advertisement of a banner advertisement, and a homepage of various sites and a user side who browses the banner advertisement. A personal computer 80, which is a communication device, and a server 90, which is a service site that provides users with banner advertisements requested by the advertisement client and menus for various services, are provided.

FIG. 2 is a block diagram of a signal processing system of a personal computer.

According to the figure, the information transmitting / receiving section of the personal computer 80 (communication device on the user side) is connected to another communication device (server 90, personal computer 70, etc.) via a public line 860 or a communication network such as the Internet. A transmitting / receiving unit 865 (including functions of a first transmitting unit, a second transmitting unit, a first receiving unit, and a second receiving unit) for transmitting and receiving information is provided.

Further, the personal computer 80 has a display means 868 for displaying information such as images and characters, and a display control means 869 for outputting an image signal for display to the display means 868 based on a command from the information processing means. And the user inputs means 87
I / O 8 which reads various information input via 4 and transmits it to information processing means described later, or outputs a display command to a notification means such as an LED based on an instruction from the information processing means.
And 75 are provided.

The personal computer 80 has a recording medium 87 such as a memory card or a floppy (registered trademark) disk.
A recording medium mounting portion 878 for detachably mounting the recording medium 7 and a recording medium interface 879 for recording and reading information such as image data on the recording medium 877 are provided.

Further, the personal computer 80 includes an information processing means (CPU) 880 for controlling the entire personal computer 80, a ROM for storing programs for operating the information processing means 880 and various constants, and an information processing means 880. A memory 881 including a RAM, which is a recording unit that serves as a work area when executing a process, various constants related to the process of the personal computer 80, a dial-up telephone number when connecting to a communication device on the network, and attribute information. , URL (Unif
Orm Resource Locators), addresses, site addresses, recording information 886 such as a hard disk for recording information such as connection information such as gateway information DNS (Domain Name System), and a calendar clock 890 that keeps time.

Information processing means 880 in the personal computer 80,
The peripheral circuits including the display control means 869, I / O 875, memory 881, recording means 886, calendar clock 890, etc. are connected by a bus 899, and the information processing means 880 is connected.
Is capable of controlling each peripheral circuit based on the description of each processing program such as a communication program.

The transmitting / receiving means 865 (first receiving means) is
Receiving advertisement information (button image of banner advertisement to be attached to display file for menu display provided by the server 90 to the personal computer 80 of the general user) from the server (server 90 etc.) of the first service site. Is possible.

The display means 868 (first display means) of the personal computer 80 can display the advertisement information (button image) received by the transmitting / receiving means 865 on a menu screen or the like to notify the user. .

The user can display the display means 868 of the personal computer 80.
When the specific advertisement information (button image desired by the user) displayed in is selected and input through the input unit 874, the information processing unit 880 generates advertisement selection information indicating the selected specific advertisement information, It is possible to transmit the advertisement selection information to the server (the server 90 or the like) of the first service site via the transmission / reception unit 865 (first transmission unit).

Further, the transmitting / receiving means 865 (second receiving means) has display information (in HTML format or the like) such as a home page provided by the second service site on the advertisement client side based on the advertisement information selected by the user. It is possible to receive the described display file). Then, the display means 868 (second display means) of the personal computer 80 displays the homepage or the like provided by the second service site (personal computer 70 etc.) on the advertisement requester side based on the display information received by the transmitting / receiving means 865. Then, it is possible to notify the user.

Further, the transmitting / receiving means 865 (first receiving means) receives the link information to the second service site (personal computer 70 etc.) on the side of the advertisement requester which is specified based on the selected advertisement information. Is possible.

The received link information may be recorded in the memory 881 or the recording means 886 in association with the advertisement information (button image). When the input unit 874 inputs the information indicating that the user has selected the specific advertisement information from the user, the information processing unit 880 (specification unit) causes the transmission / reception unit 865 to receive the second advertisement requester side. It is possible to search for specific link information (link information associated with specific advertisement information, such as URL information for leading to the homepage provided by the advertisement client) to the service site ing.

The transmitting / receiving means 865 (second transmitting means) is
The link information identified by the information processing unit 880 (identifying unit) and the acquisition request for the display file of the home page are sent to the server 90 of the first service site or the server of the second service site on the advertisement requester side ( PC 70
Etc.) can be sent.

In the above description, an example in which the communication device is the personal computer 80 has been described, but a communication device including a transmitting / receiving means, a display means, an input means, a specifying means, etc., such as a mobile phone or an electronic notebook. It may be a communication terminal. The personal computer 70 on the advertisement requester side may also have the same function as the personal computer 80.

FIG. 3 is a block diagram of the signal processing system of the server.

According to the figure, in the information transmitting / receiving section of the server 90, another communication device (personal computer 80, personal computer 70, etc.) is connected via a public network 960 or a communication network such as the Internet.
A public line transmission / reception means 9 for transmitting and receiving information to and from
65 (including the functions of the first transmitting unit, the second transmitting unit, the first receiving unit, and the second receiving unit).

Display means 968 for displaying information such as images and characters on the server 90 for confirmation as necessary.
And a display control means 969 for outputting an image signal for display to the display means 968 based on a command from the information processing means.
I / I that various information input by the administrator through the input unit 974 is read and transmitted to the information processing unit described later, or a display command is output to a notification unit such as an LED based on an instruction from the information processing unit. O975 is provided.

Further, the server 90 includes an information processing means (CPU) 980 for controlling the entire server 90, a ROM for storing programs for operating the information processing means 980 and various constants, and an information processing means 980. A memory 981 including a RAM, which is a recording unit serving as a work area when executing a process, and various constants related to the process of the server 90, own attribute information on the network, URL, address, site address, gateway information DNS A recording unit 986 such as a hard disk for recording information such as connection information and the like, and a calendar clock 990 that keeps time are provided.

The information processing means 980 in the server 90 and each peripheral circuit including the display control means 969, the I / O 975, the memory 981, the recording means 986, the calendar clock 990, etc. are connected by the bus 999. The 980 can control each peripheral circuit based on the description of each processing program such as a counting program.

The transmitting / receiving means 965 (first receiving means)
Is advertisement information (a display file for menu display provided by the server 90 to the general user's personal computer 80 from the communication device (personal computer 70, etc.) on the advertisement requester side, or a button image of a banner advertisement attached to the menu screen. ) Is available.

The recording means 986 can record the received advertisement information.

The transmitting / receiving means 965 (first transmitting means) can transmit the advertisement information recorded in the recording means 986 to the communication device (personal computer 80) on the user side.

Also, the transmitting / receiving means 965 (second receiving means) is an advertisement indicating that the transmitted specific advertisement information is selected from the communication device (personal computer 80) on the user side which has transmitted the advertisement information. It is possible to receive the selection information.

The information processing means 980 (counting means) is
Upon receiving the advertisement selection information, it is possible to count the number of times the advertisement information has been selected.

Further, the transmitting / receiving means 965 (second transmitting means) transmits the count value counted by the information processing means 980 (counting means) to the communication equipment (personal computer 70 etc.) on the advertisement requester side. Is possible.

The advertisement distribution method using the advertisement distribution system shown in FIG. 1 will be described below.

The homepage display file (display file for homepage display described in a language such as HTML) provided by the advertisement client is recorded in the recording means of the personal computer 70 on the advertisement client side, for example. Further, a button image (advertisement information) of a banner advertisement provided by the server 90 to the general user side personal computer 80 may be recorded in the recording means of the personal computer 70 on the side of the advertisement requester.

When the advertisement client makes a contract with the administrator of the server 90, a button image of this banner advertisement and a home page provided by the advertisement client when the user specifies the button image Address (URL
Link information such as (may be Uniform Resource Locators)) and the like can be attached to a display file for menu display. The button image of the banner advertisement contracted by the advertisement client and the link information such as the address are transmitted from the personal computer 70 or the like of the advertisement client to the server 90.
Sent to. The transmitting / receiving unit 965 of the server 90 receives the button image and the link information from the communication device (the personal computer 70 or the like) on the advertisement requester side, and registers (records) them in the recording unit 986 (advertising information database).

On the other hand, in the recording means 886 of the personal computer 80 on the user side, software for carrying out packet communication via the communication network such as the Internet, a menu acquisition request to the server 90, and the server 90 are sent. Various application software such as menu display application software for receiving a menu display file and displaying a predetermined menu, browser software for receiving a home page display file and displaying a home page, and the like are recorded.

The user first inputs user information through the input means provided in the personal computer 80, and the server 9
The user registration for the server 90 is performed by transmitting to 0. Table 1 below shows a description example of user information in which information such as individual tastes of users is described. In the example shown in Table 1 below, the user who entered the user information is a man who lives in Tokyo and is in his thirties.

[0050]

[Table 1] When the server 90 acquires the user information from the personal computer 80 on the user side, the acquired user information is recorded in the recording unit 9.
It is registered (recorded) in 86 (user information database).

The user operates the input means 874 provided in the personal computer 80 to select "acquire menu" for acquiring various service information or menu information from the server 90 for the application software. Suppose you have instructed. Then, the personal computer 80 and the server 90 start a communication connection, and the request information of the "menu acquisition" and the DNS information (Doma
in Name System) is transmitted from the personal computer 80 on the user side to the server 90.

The information processing means 980 of the server 90, which has obtained the information such as “acquire menu”, goes to the home page which is judged to be useful or appropriate for the user based on the user information recorded in the recording means 986. Search for advertisement information (button image of banner advertisement) and link information and a menu for guiding. And information processing means 9
80 creates a display file for menu display in which the searched advertisement information (button image) and the menu are arranged.

Next, the information processing means 980 transmits the advertisement information (button image) retrieved and obtained, the link information and the display file for displaying the menu to the personal computer 80 on the user side via the transmitting / receiving means 965. To do.

In the personal computer 80 on the user side which has received the advertisement information, the link information, the display file for displaying the menu, etc., according to the information described in the received display file for displaying the menu, the characters or the button for the banner advertisement is displayed. The image or the like is displayed on the display unit 868. When the user gives an instruction to update the displayed menu via the input means 874, the request information for the “menu update” and the DNS information (Domain Name) for specifying the personal computer 80 on the user side are displayed.
System) and the like are transmitted from the personal computer 80 to the server 90.

The information processing means 980 of the server 90, which has acquired the information such as "update menu", retrieves the advertisement information (button image) again based on the user information recorded in the recording means 986. And information processing means 980
Updates and creates a display file for displaying the menu in which the searched advertisement information (button image) is arranged, and sends and receives the advertisement information (button image) and the like acquired and searched together with the transmitting / receiving means 9
It transmits to the personal computer 80 of the user side via 65.

The personal computer 80 on the user side, which has received the updated display file for displaying the menu via the transmitting / receiving means 865, updates the display file for displaying the menu and displays the updated menu screen on the displaying means 868. Perform the processing to be displayed on.

FIG. 4 shows a display example of the menu screen displayed on the communication device on the user side by using the browser software.

Display means 868 of the personal computer 80 on the user side
Shows a menu screen 10 shown in FIG.
On the menu screen 10, a menu 12 for instructing detailed display related to various items such as a digital camera, a film, and a game, and button images 14 and 16 (advertising information) for leading to a website provided by an advertisement client are displayed. The address 18 where the display file of the currently displayed menu screen 10 is recorded is displayed.

When the user operates the input means 874 such as a mouse or keyboard provided in the personal computer 80 to specify a desired item of the menu 12 displayed on the display means 868, the information processing means 880 is used. Recording means 886 for displaying a display file for displaying menu details designated by the user
(Or from the server 90 via the transmitting / receiving unit 865 or the like). PC 8 that acquired the display file
The information processing unit 880 of 0 displays the information based on the acquired display file on the display unit 868.

When the user operates the input means 874 such as a mouse or keyboard provided in the personal computer 80 to specify the button images 14, 16 and the like displayed on the display means 868, the information processing means 880 is used. The advertisement selection information (a count-up request for counting the number of times the specific advertisement information is selected) described in association with the button images 14, 16 and the like designated by the person is read out, and the server is transmitted via the transmitting / receiving means 865. Send to 90.

The information processing means 880 also provides link information such as an address (information such as a URL for leading to the homepage of the advertisement client) described in association with the button images 14 and 16 designated by the user. , As an argument to the browser software. The browser software acquires the display file acquisition request for acquiring the link information such as the address acquired as the argument, the DNS information specifying the personal computer 80 on the user side, and the display file for displaying the home page provided by the advertisement client. At the same time, it is output on the communication network via the transmitting / receiving means 865 and the like. At this time, the output information such as DNS, the display file acquisition request, and the advertisement selection information may be transmitted to the server 90.

The information such as the display file acquisition request is finally transmitted to the personal computer 70 in which the homepage provided by the advertisement client is recorded, and the display file of the homepage provided by the advertisement client is stored in the personal computer 70 or the like. It is read from the recording means and transmitted to the personal computer 80 on the user side.

The information processing means 880 of the personal computer 80, which has acquired the display file of the home page provided by the advertisement client via the transmission / reception means 865, displays the information based on the acquired display file according to the processing of the browser software. To display.

FIG. 5 shows a display example of the menu screen displayed on the communication device on the user side.

Display means 868 of the personal computer 80 on the user side
Shows a menu screen 22 shown in FIG.

On the menu screen 22, for example, the photographed image file name recorded in the recording medium of the electronic camera communicatively connected to the personal computer 80 on the user side and the recording means 886 of the personal computer 80 are recorded. A file list 24 for notifying the image file name and the folder name is displayed.

Further, on the menu screen 22, a list of reduced images (thumbnail images, etc.) 26 of each image recorded in the folder which the user has instructed to browse and various services are displayed as a menu and various services are displayed. Various instruction buttons 28 for instructing to connect to a service site that is implementing, a store service button 29 for instructing, for example, a professor of a print service provided by a store that sells a device such as an electronic camera, and use The user setting information button 30 that allows the user to confirm or correct the user setting information input and set, and the banner image button image 32 (advertising information) for leading to the homepage provided by the advertiser are displayed at the same time. ing.

The user selects one or more desired images from the list of displayed file names or reduced images 26 by using an input means typified by a mouse or a keyboard, and then selects the various service centers 20. By simply instructing and selecting an instruction button 28 for instructing connection and transmission of a desired image (for example, a store service button 29 for performing a print service, a photo disclosure button, a photo contest posting button, etc.) It is possible to upload photos and audio files for posting photo contests and posting photo contests.

The user operates the input means 874 such as a mouse or keyboard provided on the personal computer 80 to display the banner advertisement button image 3 displayed on the display means 868.
When 2 is specified, the information processing unit 880 counts the advertisement selection information (the number of times the specific advertisement information is selected, which is described in association with the button image 32 specified by the user, based on the description of the menu display application software. A count-up request) to read and send it to the server 90 via the transmitting / receiving means 865.

At the same time, the information processing means 880 has an address (a UR for leading to the homepage of the advertiser) associated with the button image 32 designated by the user.
Link information (such as L) is passed to the browser software as an argument. If the browser software is not running here, the browser software is started.

The browser software obtains the link information such as the address obtained as the argument, the information such as DNS for specifying the personal computer 80 on the user side, and the display file for displaying the home page provided by the advertisement client. And the display file acquisition request of (1) are output to the communication network via the transmitting / receiving means 865 and the like.

The output information such as the display file acquisition request is finally transmitted to the personal computer 70 in which the homepage provided by the advertisement client is recorded, and the display file of the homepage provided by the advertisement client is stored in the personal computer 70. Read out from the recording means and transmitted to the personal computer 80 on the user side.

The information processing means 880 of the personal computer 80, which has acquired the display file of the home page provided by the advertisement client via the transmitting / receiving means 865, displays the information based on the acquired display file according to the processing of the browser software or the like. Displayed in the means 868.

On the other hand, the server 90 which has received the advertisement selection information from the user's personal computer 80 via the transmitting / receiving means 965.
The information processing unit 980 (counting unit) performs the process of counting the number of times the advertisement information is selected. At this time, the information processing unit 980 associates with the advertisement client and records the recording unit 98.
The information such as the number of accesses recorded in No. 6 is read, the process of adding the number of times of access “1” this time is performed, and the process of recording again in the recording unit 886 is performed.

Table 2 below shows the number of accesses recorded in the recording means 886 in association with the information relating to the advertisement client.

[0076]

[Table 2] As shown in Table 2, the recording means 886 stores the advertisement requester ID for identifying the advertisement requester, the name of the advertisement requester, the email address for notifying the number of times of access, and the button image (advertisement information) of the banner advertisement. File name and information such as URL which is link information for leading to the homepage provided by the advertiser when the user selects the banner advertisement, and 1
Through the access count information that counts the number of times that a plurality of users have selected the button image of the banner advertisement, they are recorded in association with each other.

When the information processing means 980 determines that the number of times of access has reached a predetermined number of times (for example, 1000 times), the information processing means 980 sends the mail address (the personal computer 70 or the like on the advertisement requester side) to the mail address. Then, the information of the number of accesses is notified by a notification means such as an electronic mail. The electronic mail is output to the communication network via the transmitting / receiving means 965 and the like.

The electronic mail is finally received by the transmitting / receiving means of the communication equipment (personal computer 70 etc.) on the advertisement requester side, recorded in the recording means of the communication equipment on the advertisement requester side, and It is displayed on the display means of the communication device on the side and is notified to the advertiser.

The electronic mail in which the number of times of access is described may be sent when a notification request is made from the personal computer 70 on the advertisement requester side.

[0080]

As described above, according to the server, the counting program, and the counting method of the present invention, the first receiving means for receiving the advertisement information from the communication device on the advertisement requester side, and the received advertisement. The recording means for recording information, the first transmitting means for transmitting the advertisement information recorded in the recording means to the communication device on the user side, and the transmission device from the communication device on the user side for transmitting the advertisement information Since the second receiving means for receiving the advertisement selection information indicating that the specific advertisement information is selected and the counting means for counting the number of times the advertisement information is selected when the advertisement selection information is received are provided,
The banner advertisement makes it possible to count the number of times the user has accessed the home page.

Further, according to another aspect of the invention, since the second transmitting means for transmitting the count value counted by the counting means to the communication device on the advertisement requester side is provided, the user can use the banner advertisement. It is possible to notify the advertiser of the number of times the website has been accessed by.

According to the communication device, the communication program and the communication method of the present invention, the first receiving means for receiving the advertisement information from the server of the first service site and the first receiving means for displaying the received advertisement information. No. 1 display means, input means for inputting information indicating that the user has selected the specific advertisement information displayed on the first display means, and an advertisement showing the specific advertisement information selected by the user First transmitting means for transmitting the selection information to the server of the first service site, and display information such as a home page provided by the second service site of the advertisement client side based on the selected advertisement information. Since the second receiving means for receiving and the second displaying means for displaying the homepage and the like based on the received display information are provided, the number of times the user has accessed by the banner advertisement is supported. It is possible to count in the server side.

[Brief description of drawings]

FIG. 1 is a diagram showing an advertisement distribution system using a server according to the present invention and a user-side communication device.

[Figure 2] Signal processing system block diagram of the personal computer

FIG. 3 is a block diagram of a signal processing system of the server.

FIG. 4 is a diagram showing a display example of a menu screen displayed on a communication device on the user side by using browser software.

FIG. 5 is a diagram showing a display example of a menu screen displayed on the communication device on the user side.

[Explanation of symbols]

10 ... Menu screen, 12 ... Menu, 14 ... Button image, 16 ... Button image, 22 ... Menu image, 26 ... Reduced image, 28 ... Instruction button, 29 ... Dealer service button, 30 ... User setting information button, 32 ... Button image, 70 ... PC, 80 ... PC, 90 ... Server,
860 ... Public line, 865 ... Transmitting / receiving means, 868 ... Display means, 869 ... Display control means, 874 ... Input means, 87
5 ... I / O, 877 ... Recording medium, 878 ... Recording medium mounting section, 879 ... Recording medium interface, 880 ... Information processing means, 881 ... Memory, 886 ... Recording means, 890
… Calendar clock, 899… Bus, 960… Public line, 9
65 ... Transmission / reception means, 968 ... Display means, 969 ... Display control means, 974 ... Input means, 975 ... I / O, 980 ...
Information processing means, 981 ... Memory, 986 ... Recording means, 9
90 ... Calendar clock, 999 ... Bus

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Tomoyuki Hasegawa             2-26-30 Nishiazabu, Minato-ku, Tokyo, Fuji Photo             Shin Film Co., Ltd. (72) Iwa Kawashima, the inventor             2-26-30 Nishiazabu, Minato-ku, Tokyo, Fuji Photo             Shin Film Co., Ltd. (72) Inventor Norihisa Haneda             3-11-46 Izumi, Asaka-shi, Saitama Prefecture, Fuji Photo             Shin Film Co., Ltd. F-term (reference) 5B082 FA11 HA05 HA08

Claims (8)

[Claims] 1. A server for providing advertisements to a wide range of general users via a communication network, the first receiving means receiving advertisement information from a communication device of an advertisement requester side, and the received advertisement information. The recording means for recording the advertisement information, the first transmitting means for transmitting the advertisement information recorded in the recording means to the communication device on the user side, and the communication device on the user side for transmitting the advertisement information, A second receiving unit that receives advertisement selection information indicating that specific advertisement information has been selected; and a counting unit that counts the number of times the advertisement information has been selected when the advertisement selection information is received. A server characterized by. 2. The server according to claim 1, further comprising second transmitting means for transmitting the count value counted by the counting means to a communication device on the advertisement requester side. 3. A first receiving means for receiving advertisement information,
The recording means for recording the received advertisement information, the first transmitting means for transmitting the advertisement information to the communication device on the user side, the second receiving means for receiving the advertisement selection information, and the advertisement information are selected. A communication network comprising: counting means for counting the number of times; and information processing means for controlling the first receiving means, the recording means, the first transmitting means, the second receiving means, and the counting means. It is a counting program that operates in a server that provides advertisements to a wide range of general users via, wherein the first receiving unit causes the information processing unit to receive advertisement information from a communication device on the advertisement requester side. A function, the recording unit records the received advertisement information, the first transmitting unit transmits the advertisement information recorded in the recording unit to a communication device on the user side, Second receiver Is a function of receiving the advertisement selection information indicating that the transmitted specific advertisement information is selected from the communication device on the user side that has transmitted the advertisement information, and the counting means receives the advertisement selection information. A function that counts the number of times the advertisement information was selected, and a counting program that realizes. 4. A first receiving means for receiving advertisement information,
The recording means for recording the received advertisement information, the first transmitting means for transmitting the advertisement information to the communication device on the user side, the second receiving means for receiving the advertisement selection information, and the advertisement information are selected. A counting method in a server for providing an advertisement to a wide range of general users via a communication network, comprising: a counting unit that counts the number of times, wherein the first receiving unit is a communication device on an advertisement requester side. Receiving advertisement information from the recording medium, the recording unit recording the received advertisement information, the first transmitting unit stores the advertisement information recorded in the recording unit in a communication device on the user side. The step of transmitting, the step of the second receiving means receiving, from the communication device on the user side that has transmitted the advertisement information, advertisement selection information indicating that the transmitted specific advertisement information has been selected; Means Counting method which comprises the steps of counting the number of times that tell the selection information the advertisement information when it receives a is selected, the. 5. A user-side communication device capable of transmitting / receiving information to / from a wide range of general service sites via a communication network, wherein the communication device receives advertisement information from a server of the first service site. No. 1 receiving unit, first display unit for displaying the received advertisement information, and input unit for inputting information indicating that the user has selected the specific advertisement information displayed on the first display unit. A first transmitting means for transmitting advertisement selection information indicating the specific advertisement information selected by the user to the server of the first service site; and an advertisement requester side based on the selected advertisement information. A second receiving means for receiving display information such as a homepage provided by the second service site, and a second display means for displaying the homepage or the like based on the received display information. Communication equipment, characterized in that. 6. The first receiving means receives link information to the second service site on the advertisement client side which is specified based on the selected advertisement information, and the user selects the specific advertisement information. When the information to the effect that it has been input through the input means, specifying means for specifying the received link information to the second service site on the advertisement requester side, link information specified by the specifying means, and the home page 6. A second transmission means for transmitting a display file acquisition request to the server of the first service site or the server of the second service site on the advertisement requester side. Communication equipment. 7. A first receiving means for receiving advertisement information, a first display means for displaying the received advertisement information, an input means for inputting information indicating that the user has selected the advertisement information, and an advertisement. A first transmitting means for transmitting the selection information, a second receiving means for receiving display information such as a home page, a second display means for displaying a home page or the like based on the received display information; A communication network comprising: a reception unit, the first display unit, the input unit, the first transmission unit, the second reception unit, and an information processing unit that controls the second display unit. A communication program that operates in a communication device on the user side capable of transmitting and receiving information to and from a wide range of general service sites via the information processing means, wherein the first receiving means includes a first Service site A function of receiving advertisement information from a server, a function of the first display unit displaying the received advertisement information, and a specific advertisement information displayed on the first display unit by the input unit. A function of inputting information indicating that the user has selected, and the first transmitting unit sends advertisement selection information indicating the specific advertisement information selected by the user to the server of the first service site. A function of transmitting, a function of the second receiving means receiving display information such as a homepage provided by a second service site on the side of the advertisement client based on the selected advertisement information, and the second display A communication program for realizing a function that means displays a homepage or the like based on the received display information. 8. A first receiving means for receiving advertisement information, a first display means for displaying the received advertisement information, an input means for inputting information indicating that the user has selected the advertisement information, and an advertisement. A first transmitting means for transmitting the selection information, a second receiving means for receiving the display information such as the homepage, and a second display means for displaying the homepage or the like based on the received display information; A communication method in a user-side communication device capable of transmitting / receiving information to / from a wide range of general service sites via a communication network, wherein the first receiving means is a server of the first service site. A step of receiving advertisement information; a step of causing the first display means to display the received advertisement information; and a step of causing the input means to display specific advertisement information displayed on the first display means by a user Is selected The step of inputting information to the effect that the first transmission means transmits the advertisement selection information indicating the specific advertisement information selected by the user to the server of the first service site, A step in which the second receiving means receives display information such as a home page provided by a second service site on the advertisement requester side based on the selected advertisement information; and the second display means receives the receiving information. And a step of displaying a homepage or the like based on the displayed information.