JP2003091676A - Information providing system for providing information on costume and article used in television program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To promote purchase of a costume and a brand product by publishing costume information about a television program personality that has been unknown without time and labor, on the Web at timing substantially near a broadcast date and time. SOLUTION: A stylist ST notifies, with images, a costume and an article whose use is a final decision out of costumes and articles rented from a costume sponsor corporation CP, and the costume sponsor corporation CP accordingly registers detailed information on the costume and article in a server SC of an information providing company NG. The server SC collates the information on the decided costume and article with program data of a broadcasting station BC and sets it in contents on the Web. A member CS can access the contents to know the information on the costume and article of a personality seen in a television. Data on the access of the member CS are automatically delivered to the costume sponsor corporation CP and the broadcasting station BC as statistical data.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information providing system for providing members with information on costumes and articles used in television programs by using web contents.

[0002]

2. Description of the Related Art In TV programs, most of the costumes worn by performers and the articles used are loaned from apparel companies and retail companies through program production companies and stylists. The company name and brand name are collectively introduced to the viewer by credits at the end of the program, etc., but the more popular programs, the larger the number of cooperating companies, and the viewer was interested in the costumes and articles of a certain performer. Even so, it is difficult to specify which brand of which company was mentioned in the credit, and often gives up knowing.
If you really want to know, it is necessary for the viewer's confidence to directly contact the broadcasting station or take time and effort to look it up in magazines, etc., but originally respond to such inquiries of the viewer between the broadcasting station and the costume cooperation company. Since there is no linkage system, the reality is that it creates a complicated window work and a great opportunity loss for the company side.

Further, the costumes used in the production are selected from a plurality of costumes and articles that the program production staff, mainly stylists, have previously visited and collected in the press room of an apparel company. The final decision on the costumes and articles to use is when the collaborating company cannot enter, such as when matching costumes or just before the production. Therefore, the costume cooperating companies often arrive on the broadcast day without knowing which costumes and goods were actually adopted, so in anticipation of the audience's reaction and interest, the promotional plan and products to be sold The situation is such that it is impossible to formulate an input plan.

[0004]

SUMMARY OF THE INVENTION The present invention has been proposed to solve the problems under such circumstances, and the present invention utilizes web contents as information about costumes and articles used in television programs. By providing the information to members, the cooperation of costumes, which had little effect on advertising because the information was divided between related companies until now, is systematized and connected to the purchase of the viewers. The purpose is to provide an information provision system for activating public relations activities and improving work efficiency.

[0005]

In order to achieve the above object, the invention of claim 1 is an information providing system for distributing information on costumes and articles used in a television program from a server, The server includes a database that stores information about costumes worn by performers and items used in the television program, and the server reads the information from the database in response to access from the user. An information providing system characterized by delivering to the terminal of the user.

According to a second aspect of the present invention, the information is transmitted from the costume cooperating company to the server and accumulated in the database regarding the costume and the article decided to be used for the television program. Characterize.

According to a third aspect of the invention, the database is
The costume cooperating company has an area for temporarily registering data on costume candidates and article candidates that may be used for the TV program, and the costume to be used for the TV program is determined from the costume candidates and the article candidates. Then, data on the determined costume and article is transmitted from the costume cooperation company to the server, and the data accumulated in the area is corrected.

[0008]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, an example of an embodiment of an information providing system according to the present invention will be described in detail with reference to the drawings. FIG. 1 is a diagram schematically showing how one embodiment of an information providing system according to the present invention is configured. This information providing system lends costumes and articles used for television programs. Costume cooperating company CP such as apparel company, individual member CS who browses a web page through the Internet network, and broadcasting station BC which broadcasts a TV program are servers of the information providing company NG through the Internet network (not shown). It is designed to be connected. The stylist ST determines the costume and the article to be used for the television program among the plurality of costumes and the articles borrowed from the costume cooperating company CP when the television program is produced. The broadcasting station BC may be a program production company.

The information providing company NG has opened a web page on the Internet. Through this web page, a member procedure server SA for corporations such as individuals and apparel companies to register as members and the web page entered Customer management server SB for managing data related to members
And a registration data management server SC for registering information about costumes and articles sent from the stylist ST via the Internet network and other information. The web page launched by the information providing company NG includes a search screen K1, a response screen K2, a detailed display screen K3, and a registration data input screen K4.

FIG. 2 shows the operation of the information providing system of FIG.
That is, the stylist S is added to each process from process 1 to process 11 with the production of a certain television program.
T, costume company CP, information provider NG, broadcasting station BC
9 is a table showing operations and roles performed by the individual member CS.

As shown in FIG. 2, the program production is started by the broadcasting station requesting the stylist ST to decide on the costumes and articles of the program performers (P1).
The stylist ST based on the contents of the TV program visits an apparel company and requests cooperation (P2). The apparel company that responds to this request, as the costume cooperating company CP, selects some costumes worn by the performers and some items to be used (P
3), lend to stylist ST (P4),
Information company N to provide information on rented outfits and goods
The information is written in the corresponding column of the G web page and provisionally registered in the registration data management server SC of the information providing company NG (P5).

The procedure for this temporary registration is as shown in FIG. 3, in which the costume cooperating company CP accesses the web page of the information providing company NG, enters the corporate member screen among them, and inputs the password. (S1). When the password is correctly entered, the registration data management server SC is connected and the registration data input screen K4 for costume cooperation is launched (S2), so that the data of the costume and article lent to the stylist ST are input to the screen. When it is confirmed that the input data has no error, the detailed screen K3 is started (S3), and the planned broadcasting station name, program name and performer name are input therein. Through such input work, the temporarily registered data from the costume cooperation company CP is pooled in the registered data management server SC of the information providing company NG (P6).

At the broadcasting station, costumes are matched before the production (P7), and the stylist ST determines costumes and articles used in the program (P8). At this time, the stylist ST gives a photograph of the costume and the article used by the performer before or immediately after the recording of the program as evidence that the costume and the article borrowed from the costume cooperating company CP are used in the program. The image is taken and the image data is transmitted to the information providing company NG in the form of electronic mail (P9). For this,
It is preferable that the information providing company NG lends to the stylist ST beforehand an internet-compatible communication device such as a digital camera with a communication function, a PDA, and a camera-equipped mobile phone.

The image data of the costumes and articles used by the performers transmitted from the stylist ST is received by the registration data management server SC in the information providing company NG, and the server SC electronically sends the image data. It is immediately transferred to the costume cooperating company CP by e-mail (P10). So the costume cooperating company CP checks this email,
After identifying the costumes and articles that were to be used for the program among the costumes and articles that were lent out, send information on the identified costumes and articles to the information provider NG via the Internet network and register at P5. The data temporarily registered in the data management server SC is corrected and officially registered (P11).

FIG. 4 shows the costume cooperation company CP at P11.
It shows the procedure for official registration of costume information.
As in the case of temporary registration, the costume cooperation company CP accesses the web page of the information providing company NG, enters the corporate member screen among them, and inputs the password (S11). If the password is entered correctly, the registration data management server S
The official registration data input screen K4 relating to costume cooperation is activated (S12), and if there is temporarily registered data on the screen, the registration confirmation screen is displayed and the temporarily registered data appears on the screen (S13). Therefore, the temporarily registered data is corrected and the confirm button is pressed to confirm the officially registered data (S14). As described above, the correction of the data temporarily registered in the registration data management server SC is performed by the costume cooperating company CP by identifying the actually adopted costume from the costumes and articles rented out by the costume cooperating company CP. It is done by adding / correcting / deleting to confirm the information and finally clicking the confirm button. The data officially registered in this way is provided to the individual member CS.

On the other hand, the broadcasting station BC transmits program content information such as a program schedule table to the information providing company NG via the Internet network (P12). The program content information from the broadcasting station BC is accumulated in the registration data management server SC in the information providing company NG. Therefore, the registration data management server SC, the data on the costumes and articles used for the program, which are officially registered by the costume cooperating company CP, and the program name published in the program schedule table transmitted from the broadcasting station NG, The database for each program is created by collating with the information about the performers' names (P13). Further, when the photograph posting permission sign and the provided image are received from the broadcasting station BC together with the program schedule table, the registration data managing server SC allocates the place to post them. In this way, the data to be provided to the individual member CS is determined through the web page of the information providing company NG. P1
The database completed in 3 is converted to fit the format of the web page and stored in the registration data management server SC (P14) to introduce the costumes and articles used in the TV program, that is, purchased by individual members. A web page completes that provides the information that enables you to do so. The work of creating such a web page is performed until just before the broadcasting station BC broadcasts the target television program (P
15).

On the other hand, among the broadcasted television programs, the fact that the information on the costumes and articles used by the performers is the television program provided through the web page of the information providing company NG is generally included including the individual member CS. In order to notify the viewers, a mark, for example, @ is uniformly attached to the corresponding part of the media such as program credits, newspaper TV columns, magazine advertisement columns, and posters. Therefore, the individual member CS looks at such a medium and checks in advance whether or not there is a TV program in which he / she can get information on the costumes and articles of the performers (P1).
6). If costume information is confirmed in advance or if it is a tie-up program, by sending the content to the broadcasting station, the mark @ will be posted on the target program of the program guide such as newspapers and magazines as well as credits. It will be.

When the individual member CS is interested in a program marked with "@" among the broadcasting programs published in the broadcasting program guide and other media, the individual member CS accesses the web page established by the information providing company NG, and the costume. A search for information regarding is requested (P17). In response to this, the information providing company NG searches the database of the registration data management server SC and delivers the search result to the individual member CS (P18). Therefore, the individual member CS confirms the costumes and articles used in the TV program, and refers to the item such as the dealer if he / she wants to purchase them (P19).

FIG. 5 is a costume used by the individual member CS to access the web page of the information providing company NG via a communication terminal such as a personal computer, a mobile terminal or a mobile phone, and to be used for a television program marked with "@". And a procedure for retrieving information about an article. Individual member CS is an information provider NG
When the web page of is accessed, the member screen is displayed (S21). When the individual member CS enters his or her own password and the registration data is saved in the customer management server SB, the data processing procedure is followed. The screen is switched to the management server SC, and the search screen K1 based on the member-specific content appears (S22). Therefore, the individual member CS inputs on the screen K1 within a range that can be understood from keywords such as broadcasting station name, program name, talent name, and broadcasting time zone.

On the search screen K1, items such as broadcasting station names and talent names already registered in the registration data management server SC are displayed in a pull-down format in the order of Iwayo, and desired items can be selected from them. It is preferable to do so.

When the individual member CS completes the keyword input and presses the search start key, the registration data management server SC searches the registered data and displays the search result on the next screen K2.
The display is switched to (S23). On this screen K2, the manufacturing company name, the sales company name, the brand name, the item name, the price, the stylist in charge of the costumes and the articles used by the performers in the program concerned, the name of the manufacturer, the sales company, the brand name, which are currently on sale Information such as name is displayed. When the issue of portrait rights is cleared, photos (including videos) of performers and scenes are also posted. Then, when the individual member CS clicks the details button on the screen K2, the screen is switched to the details screen K3 (S24), and the product number, the development color, the development size, the dealer, etc. are displayed including the photographic image. In addition, detailed screen K3
For reference, it is preferable to display recommended item information necessary for coordination and the like, and to link to the home page of the relevant company.

Note that the contents provided to the individual member CS in this way are after the procedures and confirmations of the related organizations have been completed, and it is difficult to immediately respond to information such as live broadcasting. Therefore, the registration data management server SC is
All requests and search results from the server are stored in the registered data management server SC, and information not answered at the time of access is regularly checked in the registered data management server SC and update information is sequentially distributed. Is programmed to be able to. Therefore, individual member CS
Will be able to always get the latest answer the next time you visit.

Based on the information acquired as a result of such a search, the individual member CS purchases the same type of merchandise at the sales floor of the manufacturing company or the sales company displayed on the detailed screen K3. In order to promote sales, it is also possible for the information provider NG to run a dedicated showroom, collect related products there, and use the terminals installed in the store to receive orders. Is.

The above-mentioned search by the individual member CS usually starts immediately after the broadcasting of the corresponding TV program is finished. However, separately from this, when the individual member CS specifies a keyword such as a performer name in advance, the registration data management server CS is a program for periodically distributing all the information related thereto to the individual member CS. You can also do it. In this way, when a certain individual member CS registers a specific talent, the data of costumes and articles used by all the broadcast programs that the talent appears in a predetermined period in the future can be obtained without following the search procedure of S21 to S24. Can be obtained.

In the future, when a large amount of data is accumulated in the database and the profiles of performers and the like can be organized, for example, "A newscaster of a program at about 6 pm around the age of 25, April You can also use a search method such as "List information about costumes worn in (spring) along with weather and temperature." In order to realize this, it is necessary to allocate the memory area of the registration data management server SC to each individual member, but in order to avoid memory over, the number of searches that can be accepted from each individual member is limited. It is preferable to provide it so that individual members can freely register and delete within that limit.

Further, in order to obtain the purchase request from the viewer, it is possible to use the interactive data exchange of digital broadcasting. In other words, a TV program for about 5 minutes is created that puts together costume cooperation information with a specific program title such as "Mark @", broadcasts it on digital broadcasting, and obtains a response from the viewer. It is also possible. In addition, a purchase desire check box is provided on the detail screen K3, and individual members who have checked the purchase wish check column are provided with information on costume sale without linking to the website launched by the costume manufacturer. Alternatively, the purchase procedure may be performed by checking the inventory on the detailed screen K3.

After a predetermined time has passed from the broadcast of the program,
The information providing company NG compiles data regarding the access to the web page by the individual member CS, and sends the result to the costume cooperating company CP and the broadcasting station BC (P20). In response to this, the costume cooperating company CP and the broadcasting station BC analyze the access data received from the information providing company NG and utilize it for activities such as marketing (P21, P2).
2).

Following P19, the information provided to the individual member CS is, specifically, information on costumes and articles used by the performers (brand name, season, item name, item number,
Colors, sizes, prices, shops, etc.), information on the programs in which the performers appear (broadcast date, program name, performer name, etc.), information on related parties such as programs, costumes, and arrangements related to goods (costumes provided) The registration data management server SC is in charge of this processing, which is divided into three types (company name, stay list name, broadcasting station name, etc.). However, clothing products have a characteristic that the sales period per item number is short and the product value drops sharply after a certain period of time.
The data provided to S will also be deleted when 4 weeks have passed per product number. Therefore, the registration data management server SC
Will be constantly rewritten.

On the other hand, the customer management server SB has the purpose of managing the information of the customer itself, so that the data is constantly accumulated. The customer management server SB is a server for monitoring personal information (for example, address, name, age, occupation, email address, favorite talent, favorite brand, etc.) input by the individual member CS at the time of membership. Then, when there is a request from the individual member CS to search for costume information through the Internet, the customer management server SB first performs a member authentication check,
The processing is taken over by the registration data management server SC. Here, the registration data management server SC executes a search for costumes, articles and programs, and not only displays the search results on the Web but also manages the data of the talent name, brand name, and stylist name among them. Transfer to the dedicated server SB. The customer management server SB pools this data as a history record together with the existing data of the individual member who requested the search. As a result, from the customer use server SB, for example, the costume of B used in the program of A,
Or, not only will it be possible to obtain market information such as how long a 24-year-old office worker in the Tokyo area has accessed the talent C, but on the contrary, sales promotion activities targeting a certain age group will be performed. It will be possible to start from the company side. P20 of FIG.
Is a step of statistically distributing such information to the costume cooperating company CP and the broadcasting parish BC within a predetermined period from the broadcast date, and automatically distributing the information through electronic mail.

In the information providing system shown in FIG. 1, the information providing company NG finally makes the individual member CS and the costume cooperating company CP.
In order to quickly and accurately transmit certain useful information to, the majority of the information is made up of information materials supplied from the member costume company CP to the information provider NG. . Therefore, the most important role of this information providing system is to accurately communicate the timing at which the costume cooperation company CP starts information in cooperation with the process of producing a TV program, and what information the costume cooperation company CP should start. It is a place where reliable supporting information is distributed in order to identify the kika.

Conventionally, the transmission and reception of such information has not been systematized, and the costume production company CP was hardly informed of the process of program production. Therefore, there has been no way to convey information about costumes and articles to the viewer in conjunction with a television program, except in a special case of tie-up with a broadcasting station. At the same time, it is the fact that the specific details necessary to recognize the costumes and articles used in the program as products are not given. A means for solving this is the information providing system shown in FIG. 1, in which irregular and fragmentary information from related companies is pooled in the server of the information providing company NG, and it is necessary according to the time process of program production. Since various information is selected, the quality of information can be improved to the accuracy that can be provided on the web page.

As can be seen in the above description, FIG.
Individuals and companies need to register as members in order to use the information providing system shown in. Those who wish to register as individual members CS access the member registration guide web page of the information provider NG (first time only). Then, when the member registration request button on the web page is clicked, the screen for introducing the service contents provided by the information providing company NG and for individual member registration is displayed. (First time only) Then, if you agree to the membership agreement, the membership procedure server SA will start,
Download of connected application starts automatically (first time only). After this download is completed, the individual member CS installs the application on his or her personal computer and restarts it (first time only). When the computer restarts, @ appears on the Windows (registered trademark) taskbar.
The mark appears. Then, when @ is clicked, the connection application is activated to connect to the member procedure server SA again, and the registration window for the ID number, personal identification code and customer information opens. Completed the registration window,
When the completion key is clicked, the customer management server SB is connected, and the registration information of the individual member concerned is stored in the customer management server S.
B is registered (only for the first time. From the next time, the registered data management server SC can be automatically accessed via the customer management server SB simply by clicking the @ mark on the task bar). Items registered by individual members are address, name, age, occupation, email address, favorite talent, favorite fashion brand name, etc. This is an individual on the customer management server SB as a customer database for marketing and sales promotion activities. Pooled separately.

On the other hand, registration of the costume cooperation company CP is performed in the following procedure. Companies wishing to register in the costume cooperating company CP access the information web page of the information provider NG (first time only), and enter C in the information web page.
If you click the P hope button, you will be taken to the service presentation presentation and costume application company application screen. Therefore, the company that agrees to the member agreement downloads the contract format, fills in the necessary items in the downloaded contract document, and mails it to the information providing company NG. The information provider NG confirms the contents of the contract document sent by mail and then ID
Mail the document with the number and PIN code to the company. This completes the contract.

Although the embodiments of the information providing system according to the present invention have been described in detail above, the present invention is not limited to such embodiments. For example, the web page launched by the information provider NG should not only include information about the costumes worn by the performers, but also a column for posting information from the stylist and a chat column for talent costumes. be able to. As a result, the website operated by the information providing company NG can be made to function as a comprehensive fashion information service center directly connected to customers, instead of being limited to just a costume information distribution service.

Further, although the system in the above-described embodiment permits the registered individual member to access the web page, the present invention is not limited to this, and the information providing company is not limited to this. The NG web page may be accessible to general viewers.

[0036]

As can be understood from the above description, the present invention is a costume cooperating company in the process of program production,
This is because the related information that becomes clear at each stage of the program production company and broadcasting station is assembled in time series using the Internet, and detailed information about the costume finally decided to be used is formed on the Web. Individual members can browse information on the Web through devices such as computers, mobile phones, and digital TV, which has not been effective in advertising because information has been divided between related companies until now. The cooperation can be systematized, not only promoting the purchase of viewers, but also promoting and
It has the special effect of being able to activate public relations activities and improve work efficiency.

[Brief description of drawings]

FIG. 1 is a block diagram schematically showing an example of an embodiment of an information providing system according to the present invention.

FIG. 2 is a table illustrating an operation of the information providing system of FIG.

FIG. 3 is a flowchart illustrating a procedure of temporary registration in P5 of FIG.

FIG. 4 is a flowchart illustrating a procedure of formal registration in P11 of FIG.

FIG. 5 is a flowchart illustrating a search procedure in P19 of FIG.

[Explanation of symbols]

CS: Individual Member, BC: Broadcasting Station, NG: Information Provider, CP: Costume Cooperation Company, ST: Stylist,
SA: Membership procedure server, SB: Customer management server,
SC: Registered data management server

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Claims (3)

[Claims] 1. An information providing system for distributing information on a costume used in a television program and an article used from the server, wherein the server wears and wears a performer in the television program. An information providing system, comprising a database accumulating information about articles to be stored, wherein the server reads the information from the database and delivers the information to a terminal of the user in response to an access from the user. 2. The information is transmitted from the costume cooperating company to the server and accumulated in the database regarding costumes and articles that are decided to be used for the television program. The information providing system according to item 1. 3. The database comprises an area for temporarily registering data relating to costume candidates and article candidates which the costume cooperating company may use for the TV program,
When the costumes and articles used for the TV program are determined from the costume candidates and the article candidates, data on the determined costumes and articles are transmitted from the costume cooperating company to the server and are stored in the area. The information providing system according to claim 2, wherein the accumulated data is corrected.