JP2003085442A - Method and system for distributing advertisement in elevator system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To relieve burdens on procedures in the case of televising advertisement for any of an advertiser, an owner of a building, an elevator management company and an advertisement distribution service company and to provide a user of the elevator with useful advertisement information. SOLUTION: The advertiser can easily televise the advertisement information of himself/herself by using display devices 7a to 7c and 13 of an elevator system via an advertisement distribution server 2 and an advertisement televising server 6 by performing a prescribed operation to an advertiser's terminal 3 which is connected with the Internet 1. In addition, an authenticating work of the user in the case of televising the advertisement and an advertising rate charging work after televising it, etc., are also automatically performed by a user authentication server 4 and a charging server 5. The user of the elevator can request and receive detailed advertisement information via a cellular telephone 17 by observing the televised advertisement on the display devices.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution system and an advertisement distribution method in an elevator system, which distributes an advertisement via a network and broadcasts the advertisement using a display device mounted in the elevator system.

[0002]

2. Description of the Related Art In elevator systems installed in various buildings, generally, the equipment visually recognized by the user is a call button and a floor display board at an elevator hall,
In addition, there are only call buttons and floor display boards in the elevator car. However, recently, various video equipments have become widespread due to the development of digital processing technology and image processing technology, and an elevator system equipped with a display device capable of displaying character data and image data in an elevator hall or an elevator car. Is increasing.

In such an elevator system, a predetermined message, such as a scheduled maintenance date of the elevator, is repeatedly displayed, or a video image is produced by a video signal from an image output device installed in a building control room. It can be displayed on the screen of the display device.

On the other hand, in the recent industrial distribution market, in order to increase sales by product sellers and service providers, it is necessary to grasp consumer trends and consumer needs, and to determine the excellence of their products and services. We need to make a strong impression on consumers, and how effective advertising is becoming more and more important. Therefore, even in the elevator system as described above, advertisements are often carried out using the display device installed in the elevator hall or the elevator car.

[0005]

However, in the conventional elevator system, various procedures associated with the broadcasting of advertisement information, such as a contract procedure between a building owner and an advertiser, and billing of an advertisement fee to the advertiser are required. The elevator system management company or the advertisement distribution service company performed the procedures on their behalf, and it was necessary to carry out these procedures either directly with the parties or on the basis of documents. Further, the display of the message and the video as described above is broadcast based on the video signal from the image output device in the building. Therefore, in order to display the advertisement on the display device in the building, it is necessary to create the advertisement to be broadcast and bring the medium in which the advertisement data is recorded into the building. For these reasons, the conventional elevator system requires considerable effort for any advertiser, building owner, and elevator management company.

[0006] Therefore, the number of advertisers is not so large, and the field of the industry dealing with advertisements is narrow. And if the advertiser is a large company, the advertisement information will be uniform,
The same content will be broadcast in all buildings. On the other hand, when the advertiser is a small and medium-sized enterprise, the result is that the advertiser is limited to those who have a certain relationship with the building and those who exist near the building. Therefore, it has been difficult to say that the conventional elevator system has many opportunities to obtain truly useful information for the users of the elevators who view the advertisement information.

Therefore, the present invention can reduce the burden on the procedure for any of the advertiser, the building owner, the elevator management company, and the advertisement distribution service company, and also for the elevator users. Aims to provide an advertisement distribution system and an advertisement distribution method in an elevator system that can send useful information.

[0008]

SUMMARY OF THE INVENTION An object of the present invention is to be able to see advertisements in a flow line area through which an elevator user passes, such as in an elevator, and to find out more detailed advertisements regarding advertisements that are of interest. Can be provided with information,
An object is to provide an advertisement distribution method and an advertisement distribution system in an elevator system.

[0009]

The invention according to claim 1 is
An advertisement distribution server that can register the advertisement information sent from the advertiser terminal via the Internet, and the advertisement information extracted from this advertisement distribution server is sent to the display device installed in the flow line area through which the elevator user passes. Then, an advertisement broadcasting server for causing this display device to perform advertisement broadcasting is installed on the Internet, and when there is a request from the advertiser terminal to perform advertisement broadcasting, the requesting advertiser is registered. It is determined whether or not the user is a registered user, and if the user is a registered user, the time and advertisement information desired by the advertiser to be broadcast is registered in the advertisement distribution server, and the advertisement broadcasting server at the registered time The registered advertisement information is taken out from the device, the taken out advertisement information is sent to the display device, and the advertisement is broadcast. When the request for detailed advertisement information related to the advertisement information on the display device is made via the mobile phone of the elevator user, the advertisement distribution server charges the detailed information to the mobile phone. It is characterized by transmitting.

The invention according to claim 2 is the advertisement distribution method according to claim 1, wherein the information transmitted from the mobile phone of the elevator user for requesting detailed advertisement information is the mobile phone number and mail address. In addition, the advertisement distribution server, including the elevator location information, transmits detailed advertisement information to the mobile phone of the elevator user via the information transmission device connected to the Internet, based on the transmitted information. To do.

According to a third aspect of the present invention, in the advertisement distribution method according to the second aspect, a request for detailed advertisement information from the mobile phone is recorded by the advertisement distribution server, and the content of the advertisement information related to the request from the mobile phone. , Time zone, and elevator location information used by elevator users are aggregated, and based on the aggregated results, the advertiser terminal is notified of the number of times a detailed advertisement request was made from a mobile phone. It is characterized in that the fee is charged according to the number of times the advertisement information is requested.

The invention according to claim 4 is the advertisement distribution method according to claim 3, in which a time period in which an elevator user often requests detailed advertisement information is determined based on the result of aggregation, and a time period when the advertisement effect is high. A feature is that a higher billing rate is set as a band.

The invention according to claim 5 provides, in the advertisement distribution method according to claim 3, a service for determining an advertisement preferred by an elevator user based on the result of the aggregation and giving an advice to the advertiser. It is characterized by

According to a sixth aspect of the present invention, in the advertisement distribution method according to the second aspect, an online shopping site operated by an advertiser is provided on the Internet so that an elevator user can display a product related to advertisement information on a display device. Access your online shopping site from your mobile phone via the elevator system and place an order, and then use the elevator to store your personal information, including your address, name, phone number, and credit card number, as recorded on your mobile phone. Received by the system side, the elevator system identifies the advertiser from the advertisement that was flowing at that time and sends personal information to the advertiser, and the advertiser sends the product ordered on the online shopping site to the elevator user , It is characterized in that the price for the shipped product is charged based on the personal information.

The invention according to claim 7 is the advertisement distribution method according to claim 1, wherein a user of a building in which an elevator is installed broadcasts an advertisement installed in the elevator of the building via a mobile phone. While directly accessing the server to register building-specific bulletin board information and broadcasting the advertisement of the advertiser during the time when the advertisement of the advertiser is broadcast, the elevator bulletin information is required to indicate the individual intention of the elevator user. It is characterized in that the elevator system receives and tabulates the intention display information of the individual elevator user transmitted from the mobile phone of the elevator user in response.

The invention according to claim 8 is a display for displaying advertisement information on a display device installed in a flow line region through which an elevator user passes, including at least one of an elevator car, an elevator hall, and an entrance hall. In the elevator system where the device is installed, when it is connected to the advertiser terminal via the Internet and there is a request from this advertiser terminal to broadcast an advertisement at a predetermined time, the advertiser who makes the request registers If the user is a registered user, the advertiser is registered based on the request from the advertisement distribution server when the advertisement distribution server that registers the advertisement information and the broadcasting time and the registration request regarding the advertisement broadcasting from the advertiser terminal. Determine whether you are a user,
A user authentication server that notifies the advertisement distribution server of the determination result, and a display device that is provided in each elevator and is connected to the advertisement distribution server and the display device via a network, and extracts the registered advertisement information from the advertisement distribution server. To the advertising device at the time registered to the advertising device to allow the display device to broadcast the advertising information, and to charge the advertiser for the advertising fee to be charged according to the broadcasting status of the advertising information. Communication is made between the server and the elevator system via the elevator user's mobile phone from the traffic line area through which the elevator user passes, and the mobile phone requests detailed advertisement information from the mobile phone regarding the advertisement information on the display device. , And a communication means for receiving the detailed advertisement information.

According to a ninth aspect of the present invention, in the advertisement distribution system according to the eighth aspect, an online shopping site is provided, which is connected to the Internet and can be accessed from an elevator user's mobile phone via the elevator system. The shopping site uses the email address recorded in the mobile phone of the elevator user when the mobile phone sends merchandise order information related to the advertisement information on the display device installed in the flow line area that the elevator user passes through. And personal information including mobile phone number is also received, the personal information and the identification code of the advertisement being broadcast at that time are sent to the advertisement distribution server, and the elevator user to the information transmission device based on the sent information. Issued a command to send the detailed advertisement information required by
The feature is that detailed advertisement information is delivered to the user's mobile phone.

The invention according to claim 10 is, in the advertisement distribution system according to claim 9, a request for personal information and detailed advertisement information sent from each elevator system to an advertisement distribution server in response to a request from an elevator user. The data including the time and the location information of the elevator used by the elevator user requesting the detailed advertisement information are totaled,
It is characterized in that the number of times the elevator user requests the detailed advertisement information is notified to the advertiser terminal based on the result of the counting, and the billing server charges according to the number of times the detailed advertisement information is requested.

[0019]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings.

<First Embodiment> FIG. 1 shows a first embodiment of the present invention.
FIG. 3 is a block diagram showing a configuration of an advertisement distribution system according to the exemplary embodiment. An advertisement distribution server 2 and an advertiser terminal 3 are arranged to be connectable to the Internet 1.
A user authentication server 4 required for user authentication, a billing server 5 for billing, and an advertisement broadcasting server 6 are connected to the Internet 1, respectively. The advertisement distribution server 2 is provided with elevator display devices 7a, 7b, 7c, ... (Equipped with only the display devices 7a, 7b, 7c in the figure) of an elevator system, which will be described later, via a network such as the Internet or a dedicated line. ), And the transmitter 14 in the car are connected. Where internet 1
In addition to the case where the advertisement distribution server 2, the user authentication server 4, and the billing server 5 connected to are owned by the company that performs the advertisement distribution service, the user authentication server 4 includes an external commercial authentication service company and In some cases, the customer database of the elevator maintenance company is used. In addition, a server of an affiliated credit company may be used as the charging server 5. Further, in a locally small-scale advertisement distribution system, the advertisement distribution server 2, the user authentication server 4, and the billing server 5 may all be realized on one computer.

In the elevator hoistway 8 constituting the elevator system, the car 9 is attached to one of the ropes 11 wound around the sheave 10, and the weight 12 is attached to the other side. When the sheave 10 is rotationally driven by a drive motor (not shown), the car 9 moves up and down in the elevator hoistway 8. Inside the car 9, an in-car display device 13 and a mobile phone communicator 16 are arranged. The communication device 16 is a car 9
An interface for communicating between a mobile phone 17 carried by a user (passenger) inside and an elevator manager, using a method of using infrared rays with the outside or short range small output wireless communication It is possible to use a method of doing so. A receiver 15 that wirelessly receives an advertisement broadcast signal transmitted from a transmitter 14 is provided on, for example, the lower surface of the car 9. Here, the car display device 13 in the car 9 receives the signal from the advertisement broadcasting server 6.
Although the wireless transmission method is used as a means for transmitting up to, it is also possible to perform wired transmission via a tail cord arranged between the elevator control device (not shown) and the car 9. The advertisement broadcast signal delivered from the advertisement broadcast server 6 is displayed on the car display device 13 via the transmitter 14 and the receiver 15, and at each hall display device 7a installed at the hall on each floor of the building, 7
b, 7c ...

In response to the access from the advertiser terminal 3, the advertisement distribution server 2 makes an inquiry to the user authentication server 4 to confirm whether or not the qualification of the user who made the access is appropriate. If it is appropriate, the advertisement data sent from the advertiser terminal 3 is registered, and the advertisement data and the advertisement broadcast time table are transmitted to the advertisement broadcast server 6 when the time to broadcast the broadcast comes close. Further, the advertisement distribution server 2 calculates an advertisement fee based on the broadcast status report from the advertisement broadcast server 6 and causes the billing server 5 to perform billing processing.

The advertiser terminal 3 has a function of creating advertisement data to be broadcast by the advertiser performing a predetermined operation, and also creates it by accessing the advertisement distribution server 2. An application can be made for registering advertising data. The user authentication server 4 registers in advance an advertiser, that is, a user who can use this advertisement distribution system, and returns the user authentication result to the user confirmation inquiry from the advertisement distribution server 2. The billing server 5 carries out a billing process for the advertiser based on the advertisement fee calculation result of the advertisement distribution server 2. The billing server 5 also has an advertising fee returning means for returning all or part of the advertising fee collected from the advertiser to the owner of the building. When it is time to broadcast the advertisement information, the advertisement broadcasting server 6 uses the advertisement data sent from the advertisement distribution server 2 to the hall display devices 7a, 7b, 7.
, and also to the car display device 13 via the transmitter 14 and the receiver 15.

FIG. 2 is an explanatory diagram of the basic part of the advertisement distribution method according to the first embodiment performed using the advertisement distribution system of FIG. In FIG. 2, the advertiser M1 uses the advertiser terminal 3 to create advertisement data regarding the advertisement information to be broadcast (the advertisement distribution service company advertises the advertiser M1.
Advertisement data may be created instead of 1.) Further, an application is made to the advertisement distribution server 2 to have the created advertisement data registered in the advertisement distribution server 2. Upon receiving this application, the advertisement distribution server 2 inquires of the user authentication server 4 whether or not the advertiser M1 is a registered user of the user authentication server 4. The user authentication server 4 performs a search for this inquiry, and if the advertiser M1 is a registered person, authenticates it as a user and returns the authentication result to the advertisement distribution server 2.

The advertisement distribution server 2 is a user authentication server 4
When it is confirmed that the advertiser M1 is a registered user based on the authentication result from, the advertisement fee is calculated in consideration of the broadcast time and the broadcast time zone of the advertisement data created by the advertiser M1, and the calculation is performed. Notify the advertiser terminal 3 of the result. The advertiser M1 reviews this calculation result and makes a final decision as to whether to keep or cancel the application, and informs the advertisement distribution server 2 of the decision. When the advertisement distribution server 2 inputs this determination, the advertisement distribution server 2 registers the advertisement data created by the advertiser M1 in a database (not shown), and the billing server 5
Is notified of the advertising fee calculation result and charged to the advertiser M1.

The advertisement distribution server 2 also sends the advertisement data and the advertisement broadcast time table registered in the database to the advertisement broadcast server 6 when the time for broadcasting the advertisement information of the advertiser M1 approaches. When the time to broadcast the sent advertisement information comes, the advertisement broadcasting server 6 sends the advertisement data sent from the advertisement distribution server 2 to the hall display devices 7a to 7a.
7c and the in-car display device 13 to output the advertisement information of the advertiser M1 to these display devices. As a result, the user M2 near the platform and the user M3 in the car 9 can see the advertisement information of the advertiser M1 through the screens of these display devices.

The advertisement broadcasting server 6 reports to the billing server 5 via the advertisement distribution server 2 the broadcasting situation when the hall display devices 7a to 7c and the car display device 13 actually broadcast the advertising information. For example, when the advertisement information to be broadcast is not broadcast or the broadcast time is shortened due to congestion of the communication line, the billing server 5 calculates the advertisement fee in consideration of these circumstances, and charges the advertisement fee. Do not do or reduce the advertising fee and charge. The advertisement distribution server 2 informs the advertiser terminal 3 of these advertisement charges calculated by the billing server 5.

The billing server 5 returns all or part of the advertising fee collected from the advertiser M1 to the building owner M4 in consideration of the elevator maintenance fee paid by the building owner M4 to the elevator management company. Usually, the advertising fees collected from the advertiser M1 also include the share of the elevator management company and the advertisement distribution service company, so it is unlikely that all of the collected advertising fees will be returned to the building owner M4. However, since it is not unthinkable depending on the contract content, "all or part" will be returned here.

According to the advertisement distribution method as described above, the advertiser M1 performs a predetermined operation on the advertiser terminal 3 connected to the Internet 1, thereby causing the advertisement distribution server 2 and the advertisement broadcasting server 6 to operate. The advertisement information of the user can be easily displayed via the display devices 7a to 7c, 1 of the elevator system.
3 can be used for broadcasting. The user authentication server 4 and the charging server 5 also automatically perform the user authentication operation at the time of broadcasting and the charging operation of the advertisement fee after the broadcasting. Therefore, it is possible to greatly reduce the labor conventionally borne by the elevator management company, the advertisement distribution service company, the advertiser M1, and the building owner M4.

Since the users M2 and M3 can also enjoy various advertisements sent from the various advertisers M1 via the Internet 1, they can enjoy useful information and, as a result, can enjoy it. The advertiser M1 can obtain a sufficient advertising effect for the users M2 and M3. Then, all or part of the advertising fee from the advertiser M1 is returned to the building owner M4 by the charging server 5, so that for the building owner M4, the elevator maintenance paid to the elevator management company. It means that the price has been substantially reduced. That is, in the advertisement distribution system and the advertisement distribution method as described above, the building owner M4 provides the advertisement broadcasting place to the advertiser M1 and the users M2 and M3, and thereby the value of the building as a building is increased. It becomes possible to improve.

The advertisement fee is calculated, the advertisement fee is charged, and the advertisement fee is received from the advertiser as a consideration for the advertisement broadcasting. On the other hand, the advertisement distribution server 2 which has received the advertisement registration from the advertiser distributes the advertisement data and the advertisement broadcasting time table to the advertisement broadcasting server 6 at a certain time. Upon receiving the advertisement data, the advertisement broadcasting server 6 displays and broadcasts the advertisement on the in-car display device 13 and the hall display device 7 (collective name of 7a, 7b, 7c, ...) According to the advertisement broadcasting timetable.

Now, if an elevator user is interested in watching an advertisement aired at a landing or in a car and wants more detailed information about the advertisement,
The elevator user operates the user's mobile phone 17 to obtain data such as an address on the Internet for obtaining more detailed information regarding the advertisement distributed from the advertisement broadcasting server 6 via the communication device 16 and the elevator system. Is transmitted to the mobile phone 17.

According to the present embodiment, not only can the advertisement displayed on the display device of the elevator be paid the advertisement fee income from the advertiser, but the use of the elevator that has seen the displayed advertisement The detailed information required by the elevator user can be provided to the person, and the effect of the advertisement can be further increased.

<Second Embodiment> A second embodiment will be described with reference to FIG.
Will be described.

This embodiment is based on the first embodiment, but is different from the first embodiment in that an information transmitting means for transmitting information to the user's mobile phone is provided. That is, also in this embodiment, the advertisement distribution server 2 receives the advertisement registration, the advertisement distribution server 2 distributes the advertisement to the advertisement broadcasting server 6, the elevator system broadcasts the advertisement, and the elevator user receives this advertisement. Up to the point where the elevator user operates the mobile phone 17 when he / she is interested in, the procedure is the same as in the first embodiment.

This is different from the present embodiment. An information transmission device 18 for transmitting detailed advertisement information to a mobile phone 17 of an elevator user is connected to the Internet 1 on demand. When the elevator user operates the mobile phone 17, personal information such as the mobile phone number and the mail address recorded in the mobile phone 17 of the elevator user is transmitted to the elevator system via the communication device 16. , The personal information received by the elevator system that received this from the mobile phone 17 of the elevator user to the advertisement distribution server 2, the location of the elevator, and the advertisement that was broadcast on the elevator, Information such as the time zone during which the broadcast was performed is transmitted.

The advertisement distribution server 2 which has received these pieces of information receives, from the information transmitter 12, the mobile phone number or mail address of the elevator user who has requested the detailed advertisement information and the detailed advertisement data or the data. The address of the Internet site, etc., where detailed information regarding the advertisement can be obtained, is transmitted, so that the elevator user can use the information transmission device 1
The information sent from 8 to the user's mobile phone 17 (at this time, the elevator user is not always in the car 9) can be seen.

According to this embodiment, the detailed advertisement required by the elevator user can be provided to the elevator user who has seen the broadcasted advertisement, and the advertising effect can be improved.

<Third Embodiment> The third embodiment will be described with reference to the flowchart of FIG. This embodiment is implemented using the system configuration of FIG. Referring to FIG. 4, a request for detailed advertisement information, which is a feature of this embodiment, will be described, and the advertisement registration, distribution, broadcasting, and billing in the preceding stages are the same as those in the first embodiment, and therefore description thereof is omitted here. .

As the detailed advertisement request procedure, it is determined whether or not the user has performed a specific operation for requesting a specific detailed advertisement on the mobile phone 17 (step S1), and if no operation is performed, it is left as it is. The process ends. When the operation is performed, the personal information such as the mail address and the telephone number recorded on the mobile phone is sent from the mobile phone 17 of the elevator user to the elevator by using the communication device 16 that communicates between the elevator and the mobile phone. Information transmission processing is performed (step S2), and the elevator system attaches to the received information in the mobile phone the advertisement information that was being broadcast at that time, the location of the building, the broadcast time, etc. A process of transmitting information is performed (step S3).

Here, the processing is divided into two, and one of them transfers the detailed advertisement and the mail address or mobile phone address of the detailed advertisement requester to the information transmission device 18 as shown in the second embodiment. Then, the detailed advertisement transmission command processing for transmitting the detailed advertisement is performed (step S4), and the transmission processing for transmitting the detailed advertisement from the information transmission device 18 to the mobile phone 17 of the elevator user is performed (step S5).
On the other hand, after step S, the detailed advertisement is transmitted, and statistics such as the number of requests for the detailed advertisement, the time zone in which the request is made, and the location of the elevator that has received the request are taken together with the advertisement broadcasted by this system. The detailed advertisement request count statistical processing is performed (step S6), the statistical trend of the detailed advertisement request is obtained, and the detailed advertisement request count communication processing is performed to feed this back to the advertiser (step S7). Depending on the number of times, the number of detailed advertisement requests is high,
That is, the advertisement distribution server 2 and the billing server 5 perform a detailed advertisement request count pay-per-use rate changing process of charging an advertisement fee according to the detailed advertisement request count for an advertisement that the elevator user has seen more advertisements. Step S
8).

According to the present embodiment, not only the advertisement is displayed in the elevator, but also the detailed advertisement is distributed in response to the detailed advertisement information request from the elevator user, so that the elevator user can provide information of interest. In addition to being able to receive advertisements, count the number of detailed advertisement requests, report to the advertiser, keep the basic fee for registering advertisements low, and pay according to the actual advertising effectiveness A system and an advertisement distribution method can be provided.

<Fourth Embodiment> Next, a fourth embodiment will be described with reference to FIG. This embodiment is also implemented using the system of FIG. Here, the detailed advertisement information request, which is a feature of this embodiment, will be described, and the advertisement registration, distribution, broadcasting, and billing in the preceding stages are the same as those in the first embodiment, and the description thereof will be omitted here. To do.

In the present embodiment, the flow from the information transmission processing S3 to the advertisement distribution server 2 to the detailed advertisement transmission command processing S4 to the information transmission device 18 is equivalent to the detailed advertisement information request procedure shown in the third embodiment. However, the flow split from here (steps S7 to S8 in FIG. 4) is different. In the present embodiment, the detailed advertisement is transmitted, and the detailed advertisement request count and the time zone statistic creation process are performed in order to obtain the number of times the detailed advertisement information request is made and the trend of the time zone (step S9). Based on this result, a time zone in which the number of detailed advertisement requests is large is defined as a time zone in which the advertising effect is large, and the advertisement distribution server 2 and the billing server 5 perform a billing rate changing process for changing the billing rate in this time period to the up direction. (Step S10).

According to the present embodiment, not only the advertisement is broadcast in the elevator, but also the detailed advertisement is distributed in response to the detailed advertisement request from the elevator user, so that the time period in which the advertisement distribution in the elevator is highly effective can be improved. It is possible to provide an advertisement distribution system and an advertisement distribution method capable of specifying and changing the charging rate in the upward direction for a specific time zone.

<Fifth Embodiment> Next, a fifth embodiment will be described with reference to FIG. This embodiment is also implemented using the system of FIG. Here, the detailed advertisement request, which is a feature of the present embodiment, will be described, and the advertisement registration, distribution, broadcasting, and billing in the preceding stages are the same as those in the first embodiment, and the description thereof will be omitted. .

In the present embodiment, the flow from the information transmission processing step S3 to the advertisement distribution server to the detailed advertisement transmission command processing S4 to the information transmission device 18 is equivalent to the detailed advertisement request procedure shown in the third embodiment. However, the flow (steps S7 to S8 in FIG. 4) separated from this is different.

In this embodiment, detailed advertisements are transmitted, and a detailed advertisement request count and advertisement information statistic creation processing are performed to obtain statistics of the number of detailed advertisement requests and their advertisers, advertisement products and advertisement information ( Step S11). On the basis of this result, a tendency analysis process is performed to analyze the advertisement product, advertisement information, etc. of the advertisement that attracts the attention of the elevator user (step S12).

According to the present embodiment, not only the advertisement is displayed in the elevator, but also the detailed advertisement is distributed in response to the detailed advertisement request of the elevator user, so that the advertisement product having a large effect of the advertisement distribution in the elevator, It is possible to analyze what advertising information is available and provide a service to an advertiser who uses an elevator as an advertising medium as to what advertisement gets the user's attention.

<Sixth Embodiment> FIG. 7 shows the system configuration of the present embodiment. In FIG. 7, the elevator is operation-controlled by an elevator control device (not shown). Although the system configuration of the present embodiment is based on the system configuration of the second embodiment (FIG. 3), it is connected to the advertisement distribution server 2 and the billing server 5 via the Internet 1 online (OL )
The difference is that a shopping site 19 exists. Here, the detailed advertisement request, which is a feature of the present embodiment, will be described, and the advertisement registration, distribution, broadcasting, and billing in the preceding stages are the same as those in the first embodiment, and the description thereof will be omitted. .

The operation of the system of FIG. 7 will be described with reference to FIG. In FIG. 8, online shopping in an elevator, which is a feature of the present embodiment, will be described, and the preconditions for advertisement registration, distribution, broadcasting, and billing are the same as those in the first embodiment, and will be omitted.

FIG. 8 starts when an elevator user sees an advertisement in the elevator using the advertisement distribution system and is interested, and wants to purchase a product flown in the advertisement. At that time, the elevator user operates the mobile phone 17 to start online shopping in the elevator system. Therefore, it is determined whether or not the online shopping start operation is performed to determine this (step S21). If this has not been done, the elevator user who saw the advertisement does not intend to purchase the product in the advertisement and the series of processes is terminated.

On the other hand, when the elevator user operates the mobile phone 17 to start online shopping, the elevator system uses the mobile phone 17 of the user in the car 9 through the communication device 16 to enter the name and address of the elevator user. ,
Personal information reception processing is performed to receive personal information such as telephone number, date of birth, and credit card number (step S2).
2). Then, the elevator system adds to the received personal information information related to the advertisement that was flowing at the time of the shopping start operation, information such as the location of the elevator, the shopping start time, and the like, and transmits the information to the advertisement distribution server 2 Is performed (step S23). Upon receiving these pieces of information, the advertisement distribution server 2 accesses the online shopping site 19 operated by the advertiser on behalf of the elevator user, and confirms product inventory and makes a tentative reservation "online shopping agent 1: product tentative reservation processing". (Step S24). To send a confirmation email to elevator users when making a tentative reservation,
Transmission instruction processing is performed to request the information transmission device to transmit a confirmation mail (step S25). At this time, it is assumed that the elevator user has already exited the elevator, so a confirmation contact is made using the information transmission device 18 outside the car 9 instead of communicating via the communication device 16 in the car 9. However, in some cases, it may be performed via the communication device 16 in the car 9.

Although the advertisement distribution server 2 performs online shopping processing on behalf of the advertisement distribution server 2, it sends a confirmation mail because it is necessary to confirm whether or not the sales contract has been concluded. , It may not be confirmed forever, which is a problem. Therefore, after transmitting the confirmation mail, it is determined whether or not the user has confirmed within a certain period of time (step S26), and the correctness is confirmed within a certain period of time. Here, if the confirmation is performed within a certain time, it is then determined whether or not the product is desired by the elevator user who determines the confirmation result (step S27). At this time, if the elevator user has answered that the desired product, the online shopping is continued and the process proceeds to "online shopping agent 2: product transaction procedure processing" (step S28). On the other hand, if the elevator user replies that the product is not the desired product, or if confirmation is not made within a certain time, the contract is not established and the online shopping procedure cancellation process is performed (step S29).

According to the present embodiment, not only the advertisement is displayed on the elevator, but also when the elevator user sees the advertisement and becomes interested in the product of the advertisement, he / she only operates the mobile phone a little and the desired product is displayed. If the elevator system instead orders and the elevator user is confirmed, the online shopping system based on the advertisement distribution system in the delivered elevator can be constructed by performing the purchasing procedure on behalf of the elevator user.

<Seventh Embodiment> Next, a seventh embodiment will be described with reference to FIG. In this embodiment, in the advertisement distribution system of FIG. 1, the terminal of the user registered in the advertisement distribution server 2, that is, the user terminal 20 is connected to the advertisement broadcasting server 6, and the system is the user terminal 20.
The difference is that it has the function to receive direct access from.

In the present embodiment, the advertisement broadcasting server 6 provided in each building is directly sent by the registered user terminal 20 in addition to the data sent from the advertisement distribution server 2, and each building is paid or free of charge. It is possible to register the individual posted contents for each and display the registered data on the car display device 13 or the hall display device 7. Further, by operating the mobile phone 17 of the elevator user, it is possible for the person who has viewed the bulletin to write the content with respect to the bulletin content output from the advertisement distribution server 2 via the communication device 16.

According to this embodiment, when the resident or owner of the condominium wants to post a message to another resident, the posted contents can be effectively posted on the elevator in the flow line area where the residents move. Then, when the residents of the condominium hold a meeting, by operating the mobile phone 17 while looking at the bulletin board in the elevator, it is possible to give an answer in the elevator car 9 as to whether or not to attend.

In addition, the user registered in the authentication server as a resident of a specific building or the user registered in the advertisement broadcasting server by directly accessing the advertisement broadcasting server and directly registering the contents to be posted in the building can be used for advertisement broadcasting. On the other hand, it is possible to post on the display device of the elevator at low cost or free of charge, and to react on the spot, such as attendance and absence, on the display seen in the elevator.

[0060]

According to the present invention, it is possible to receive the advertisement registration from the advertiser, deliver it, broadcast it on the display device of the elevator, and obtain an advertisement fee from the advertiser as a consideration for the broadcast advertisement. . Part or all of this advertising fee will be paid to the elevator owner as a consideration for providing the display device in the elevator, reducing the maintenance cost and operating cost of the elevator and communicating between the mobile phone and the system in the elevator. By providing a communication device for this, it is possible to see the delivered advertisement, obtain more desired information, and immediately purchase the product in the elevator.

Further, by managing the detailed advertisement request from the elevator user in the advertisement distribution server, it is possible to determine what kind of advertisement the elevator user is interested in and at what time the advertisement effect is great. It is possible to know, and the way of charging the advertising fee can be changed depending on the size of the advertising effect and the condition of the large advertising effect.

[Brief description of drawings]

FIG. 1 is a block diagram showing a configuration of an advertisement distribution system according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram of an advertisement distribution method of the first embodiment performed using the advertisement distribution system of FIG.

FIG. 3 is a block diagram showing a configuration of an advertisement distribution system according to another embodiment of the present invention.

FIG. 4 is a flowchart illustrating a method of processing a detailed advertisement request.

FIG. 5 is a flowchart for explaining another processing method of a detailed advertisement request.

FIG. 6 is a flowchart for explaining still another processing method of a detailed advertisement request.

FIG. 7 is a block diagram showing the configuration of a system that performs advertisement distribution and online shopping.

FIG. 8 is a flowchart illustrating an online shopping method in an elevator.

FIG. 9 is a block diagram showing a configuration of an advertisement distribution system according to still another embodiment of the present invention.

[Explanation of symbols]

1 Internet 2 Advertising distribution server 3 advertiser terminals 4 User authentication server 5 Billing server 6 advertisement broadcasting server 7 Platform display 8 elevator hoistways 9 car 10 sheaves 11 rope 12 weights 13 In-car display 14 transmitter 15 receiver 16 Communicator 17 mobile phones 18 Information transmitter 19 Online (OL) Shopping Site 20 user terminals

Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) B66B 3/00 B66B 3/00 Z G09F 19/00 G09F 19/00 Z

Claims (10)

[Claims] 1. An advertisement distribution server capable of registering advertisement information sent from an advertiser terminal via the Internet, and a display of the advertisement information taken out from this advertisement distribution server in a flow line area through which an elevator user passes. An advertisement broadcasting server that sends the advertisement to the device and causes the display device to perform the advertisement broadcasting is installed on the Internet, and when there is a request from the advertiser terminal to perform the advertisement broadcasting, the request is made. It is determined whether or not the advertiser is a registered user, and if the advertiser is a registered user, the time and advertisement information that the advertiser desires to broadcast is registered in the advertisement distribution server, and at the registered time. The advertisement broadcasting server retrieves the registered advertisement information from the advertisement distribution server and sends the retrieved advertisement information to the display device to perform advertisement broadcasting. The advertising fee is charged to the advertiser according to the status of the advertisement information being broadcast, and further detailed advertisement information related to the advertisement information on the display device is requested via the mobile phone of the elevator user. When there is, the detailed information is transmitted from the advertisement distribution server to the mobile phone, and the advertisement distribution method in the elevator system. 2. The advertisement distribution method according to claim 1, wherein the information transmitted from the mobile phone of the elevator user for requesting the detailed advertisement information includes the mobile phone number, mail address, and elevator location information. It is characterized in that the advertisement distribution server transmits the detailed advertisement information to the mobile phone of the elevator user through the information transmission device connected to the Internet based on the transmitted information. An advertisement distribution method in an elevator system. 3. The advertisement distribution method according to claim 2, wherein a request for detailed advertisement information from the mobile phone is recorded in the advertisement distribution server, and the content and time zone of the advertisement information related to the request from the mobile phone. , And the information on the location of the elevators used by the elevator users is totaled, and based on the totaled result, the advertiser terminal is notified of the number of times a detailed advertisement request is made from the mobile phone, and detailed advertisement information is also given. An advertisement distribution method in an elevator system, which is characterized by charging according to the number of requests. 4. The advertisement distribution method according to claim 3, wherein a time zone in which an elevator user often requests detailed advertisement information is determined based on the aggregated result, and a higher billing is performed as a time zone having a high advertisement effect. An advertisement distribution method in an elevator system, characterized by setting a rate. 5. The advertisement distribution method according to claim 3, wherein a service for providing an advertisement to an advertiser by determining an advertisement preferred by an elevator user based on the aggregated result is provided. An advertisement distribution method in an elevator system. 6. The advertisement distribution method according to claim 2, wherein an online shopping site operated by an advertiser is provided on the Internet, and an elevator user uses the mobile phone to elevator a product related to advertisement information on the display device. Access the online shopping site through the system and place an order, and the personal information including the user's address, name, telephone number, and credit card number recorded on the mobile phone of the elevator user is sent to the elevator system side. In the elevator system, the elevator system identifies the advertiser from the advertisement being played at that time and transmits the personal information to the advertiser, and the advertiser uses the product ordered by the elevator on the online shopping site. Based on the above-mentioned personal information. An advertisement distribution method in an elevator system, characterized by: 7. The advertisement distribution method according to claim 1, wherein a user of a building in which an elevator is installed directly accesses an advertisement broadcasting server provided in the elevator of the building through a mobile phone and the building. Register the information inside the hall, broadcast the inside bulletin information during the time when the advertisement of the advertiser is displayed, and respond to the fact that the elevator user's intention is requested in the inside bulletin information. An advertisement distribution method in an elevator system, wherein the elevator system receives and tabulates individual intention information of the elevator user transmitted from the mobile phone of the elevator user. 8. An elevator system in which a display device for displaying advertisement information is installed on a display device installed in a flow line area through which an elevator user passes, including at least one of an elevator car, an elevator hall, and an entrance hall. Is connected to the advertiser terminal via the Internet,
When there is a request from the advertiser terminal to broadcast an advertisement at a predetermined time, if the requesting advertiser is a registered user, an advertisement distribution server that registers advertisement information and broadcast time, When there is a registration request for advertisement broadcasting from the advertiser terminal, it is determined whether the advertiser is a registered user based on the request from the advertisement distribution server, and the determination result is sent to the advertisement distribution server. A user authentication server for notification, and an elevator provided in each elevator and connected to the advertisement distribution server and the display device via a network. The registered advertisement information is extracted from the advertisement distribution server and registered to the display device. An advertisement broadcasting server that transmits advertisement information at the specified time and causes the display device to broadcast the advertisement; and the advertisement broadcasting server according to the broadcasting situation of the advertisement information. The display device communicates between a billing server for billing the advertiser for an advertising fee to be charged, and an elevator system from a traffic line area through which the elevator user passes, via a mobile phone of the elevator user, An advertisement distribution system in an elevator system, comprising: communication means for requesting detailed advertisement information from the mobile phone to the elevator system for the above advertisement information and receiving the detailed advertisement information. 9. The advertisement distribution system according to claim 8, further comprising an online shopping site which is connected to the Internet and can be accessed from a mobile phone of an elevator user through the elevator system, wherein the online shopping site is , An email address recorded in the mobile phone of the elevator user when the mobile phone sends merchandise order information related to advertisement information on a display device installed in a flow line area through which the elevator user passes Also, the personal information including the mobile phone number is received, the personal information and the identification code of the advertisement being broadcast at that time are sent to the advertisement distribution server, and the elevator is sent to the information transmission device based on the sent information. Use by issuing a command to send out detailed advertisement information requested by the user Ad delivery system in an elevator system which is characterized in that for the mobile phone to deliver a detailed advertising information. 10. The advertisement distribution system according to claim 9, wherein personal information sent from each elevator system to the advertisement distribution server in response to a request from an elevator user, a request time for detailed advertisement information, and a detailed advertisement. Data including the location information of the elevators used by the elevator users requesting the information is totaled, and the number of times the elevator users request detailed advertisement information is notified to the advertiser terminal based on this totaled result. In addition, the billing server bills according to the number of times the detailed advertisement information is requested, the advertisement distribution system in the elevator system.