JP2003085442A - Method and system for distributing advertisement in elevator system - Google Patents

Method and system for distributing advertisement in elevator system

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Publication number
JP2003085442A
JP2003085442A JP2001276961A JP2001276961A JP2003085442A JP 2003085442 A JP2003085442 A JP 2003085442A JP 2001276961 A JP2001276961 A JP 2001276961A JP 2001276961 A JP2001276961 A JP 2001276961A JP 2003085442 A JP2003085442 A JP 2003085442A
Authority
JP
Japan
Prior art keywords
advertisement
elevator
information
user
advertiser
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
JP2001276961A
Other languages
Japanese (ja)
Inventor
Masahiro Fumiya
屋 雅 弘 文
Original Assignee
Toshiba Elevator Co Ltd
東芝エレベータ株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Toshiba Elevator Co Ltd, 東芝エレベータ株式会社 filed Critical Toshiba Elevator Co Ltd
Priority to JP2001276961A priority Critical patent/JP2003085442A/en
Publication of JP2003085442A publication Critical patent/JP2003085442A/en
Application status is Pending legal-status Critical

Links

Abstract

PROBLEM TO BE SOLVED: To relieve burdens on procedures in the case of televising advertisement for any of an advertiser, an owner of a building, an elevator management company and an advertisement distribution service company and to provide a user of the elevator with useful advertisement information. SOLUTION: The advertiser can easily televise the advertisement information of himself/herself by using display devices 7a to 7c and 13 of an elevator system via an advertisement distribution server 2 and an advertisement televising server 6 by performing a prescribed operation to an advertiser's terminal 3 which is connected with the Internet 1. In addition, an authenticating work of the user in the case of televising the advertisement and an advertising rate charging work after televising it, etc., are also automatically performed by a user authentication server 4 and a charging server 5. The user of the elevator can request and receive detailed advertisement information via a cellular telephone 17 by observing the televised advertisement on the display devices.

Description

Description: BACKGROUND OF THE INVENTION [0001] 1. Field of the Invention
And send it to the elevator system
Elevator system that broadcasts advertisements using display devices
The present invention relates to an advertisement distribution system and an advertisement distribution method. [0002] Elevator systems installed in various buildings
In the system, the user generally confirms visually
The equipment is a call button and floor display board of the elevator platform,
And only the call button and floor display board in the elevator car
It is. However, recently digital processing technology and image processing
Due to the development of processing technology, various video equipment has spread widely.
Sent to the elevator platform and elevator car.
A display device that can display character data and image data is installed.
Elevator systems are increasing. [0003] In such an elevator system,
Prescribed messages, for example, elevator maintainers
Is displayed repeatedly, or in the building's control room.
By a video signal from an image output device
Video images can be displayed on the screen of the display device
I have. On the other hand, in the recent industrial distribution market, product sales
Consumers and service providers need to spend
After understanding consumer trends and consumer needs,
Impression of consumer and service excellence
And how effective advertising is.
It is becoming increasingly important. Therefore, as described above
Elevator systems, elevator platforms,
Ads are displayed using the display device installed in the elevator car.
More and more is being done. [0005] However, the conventional elevator
Data system, various procedures involved in the broadcast of advertising information
For example, the contract procedure between the building owner and the advertiser
The billing procedure for advertising fees to advertisers
System management company or advertisement distribution service company
And perform these procedures in person or in writing
It had to be based on a kind of exchange. Also on
The display of messages and images such as
It is broadcast based on the video signal from the image output device.
is there. Therefore, the advertisement is displayed on the display device in the building.
To do so, create an ad that you want to air and
It is necessary to bring the medium on which the notification data is recorded into the building
There is. From these, the conventional elevator system
For advertisers, building owners, and elevator management companies.
It takes a lot of work for both
Was. Therefore, the number of advertisers is not so large.
And the area of the advertising industry is narrow
It was a fact. And if the advertiser is a large company
Means that the advertising information is uniform,
Advertisements with the same content are broadcast in all buildings
become. On the other hand, if the advertiser is a small business,
People who have a certain relationship with
The advertiser is limited to those who
I was Therefore, use of elevator to see advertising information
Conventional elevator systems are truly useful information
It is hard to say that there are many opportunities to get information
Was. [0007] Accordingly, the present invention is directed to advertisers and buildings.
Owner, elevator management company, advertisement distribution service company
Can reduce the procedural burden on any of
Useful information to elevator users.
Advertisement distribution system in an elevator system
Aim to provide a system and advertising delivery method
You. [0008] An object of the present invention is to provide an electronic device.
Advertise in the traffic area where elevator users pass, such as inside a beta
You can see and get interested in the ads you saw
You can receive detailed advertising information about
Advertising distribution method and advertisement distribution in elevator system
Communication system. Means for Solving the Problems The invention according to claim 1 is:
The advertisement sent from the advertiser terminal via the Internet
Advertisement distribution server that can register
Elevator users pass the advertisement information extracted from the server
This data is sent to the display device installed in the
Interface with an advertisement broadcast server that allows the display device to broadcast advertisements.
-Installed on the net and broadcast advertisements from advertiser terminals
When there is a request to do so, the advertisement that requested it
Determine whether the main user is a registered user and register
If the advertiser wants to broadcast,
And advertisement information are registered in the advertisement distribution server, and the registered
At the time, the advertisement broadcast server is registered from the advertisement distribution server
And retrieves the advertising information
Broadcast to the display device to broadcast the advertisement information.
Advertisers are charged for advertising fees according to the
And display via the elevator user's mobile phone
There is a request for detailed advertising information related to the advertising information on the device.
The detailed information from the advertisement distribution server to the mobile phone
It is characterized by that. [0010] The invention according to claim 2 is the invention according to claim 1.
In the advertisement distribution method,
Information sent from the mobile phone of the
Telephone number, e-mail address and elevator
This includes the location information, and the advertisement distribution server
Connect detailed advertising information to the Internet based on these information
Of the elevator user's mobile phone via the
The feature is to transmit to the story. [0011] The invention according to claim 3 is the invention according to claim 2.
In the advertisement distribution method, detailed advertising information from mobile phones
The request is recorded by the advertisement distribution server, and the request is
Contents of such advertising information, time zone, and elevator users
Aggregate information on the elevator locations used by
A detailed advertisement request is made from the mobile phone based on the
Notification to the advertiser terminal and detailed advertising information
The billing is performed according to the number of times of request. The invention according to claim 4 is the invention according to claim 3.
Use an elevator based on the aggregation result in the advertisement distribution method
Time periods when consumers often request detailed advertising information
And higher billing rates for high-performing periods
It is characterized by setting. The invention according to claim 5 is the invention according to claim 3.
In the advertisement distribution method, the elevator
Identify ads preferred by users and advertise to advertisers
It is characterized by providing a service for chair. The invention according to claim 6 is the invention according to claim 2.
Advertisers operate on the Internet
Establish an online shopping site to run
The user uses a mobile phone
Online shopping via elevator system from
Site to make an order and carry the elevator
Address, name and telephone number of the user recorded on the telephone
And personal information, including credit card numbers.
Receiving on the elevator system side, the elevator system
Identify advertisers from advertisements that were flowing at the time of
Sent to advertiser, advertiser is online shopping site
The product ordered above is sent to the elevator user and
Make a claim for the sent product based on personal information.
And features. The invention according to claim 7 is the invention according to claim 1.
Buildings with elevators installed in the advertisement distribution method
Of people in the building elevator via mobile phone
The building is accessed directly by the provided advertisement broadcast server.
Register your own information on the bulletin board and broadcast the advertiser's advertisement
In the meantime, the information posted in the hall will be broadcast and the information posted in the hall will be displayed.
Is required to show the personal intentions of elevator users
Sent from elevator user's mobile phone in response to
Elevator system for personalized indication of elevator user information
The system receives and counts. The invention according to claim 8 is an elevator car.
Inside, elevator hall, and entrance hall
Movement of an elevator user including at least one of the following:
Display that displays advertising information on a display device installed in the line area
In an elevator system equipped with equipment,
This ad is connected to the advertiser terminal via the net
The main terminal receives a request to broadcast an advertisement at a predetermined time.
User who registered the advertiser who made the request
If it is, an advertisement that registers advertisement information and broadcast time
Distribution server and registration required for advertisement broadcast from advertiser terminal
When requested, based on the request from the advertisement distribution server
Determine if the advertiser is a registered user,
A user authentication server that notifies the advertisement distribution server of the determination result.
And each elevator,
Connected to the advertisement distribution server and display device
Takes out the advertisement information registered from the notification distribution server and displays it
The advertisement information is sent to the device at the registered time and the display device
An advertisement broadcast server that broadcasts advertisements to
Advertiser fees to be charged to advertisers according to the broadcast status
A charging server that performs charging for
From the flow line area via the mobile phone of the elevator user.
Communication with the beta system, advertising information on the display device
Information from mobile phones to elevator systems
Communication to request notification information and receive detailed advertising information
Means. The invention according to claim 9 is the invention according to claim 8.
In the advertisement distribution system,
From the elevator user's mobile phone.
Online shopping accessible through the stem
Site, and the online shopping site
On a display device installed in the traffic area where beta users pass
Product order information about advertising information is sent from the mobile phone
Is recorded in the elevator user's mobile phone
Personal information, including email addresses and mobile phone numbers
Information, and the personal information and
Sends the identification code of the ad
Elevator user to the information transmission device based on the received information
Command to send the detailed advertising information requested by
Delivery of detailed advertising information to users' mobile phones
Features. The invention according to claim 10 is the invention according to claim 9
In the advertisement distribution system, the request of the elevator user
From each elevator system to the advertisement distribution server
Personal information received, the request time for detailed advertising information, and
Use of elevator users requesting detailed advertising information
Aggregate data including location information of elevators
Based on this aggregation result, the elevator user
Notify the advertiser terminal of the requested number and
Gold server charges according to the number of requests for detailed advertising information
It is characterized by performing. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of the present invention will be described below with reference to the drawings.
A more detailed description will be given. <First Embodiment> FIG. 1 shows a first embodiment of the present invention.
Block diagram showing the configuration of the advertisement distribution system according to the embodiment.
FIG. Advertising distribution server for Internet 1
2 and the advertiser terminal 3 are arranged to be connectable.
In addition, the Internet 1 has users required for user authentication.
The authentication server 4 and the billing server 5 for billing,
And an advertisement broadcast server 6 are connected to each other. Advertising
The distribution server 2 has a network such as the Internet or a dedicated line.
Platform for the elevator system to be described later
The display devices 7a, 7b, 7c,...
Display devices 7a, 7b, 7c only), and
A transceiver 14 is connected. Here, Internet 1
Distribution server 2, user authentication server connected to
4, and a billing server 5 is a company that provides an advertisement distribution service
User authentication server in addition to owning
4 is an external commercial certification service company and elevator maintenance meeting
The company database may be used. Ma
In addition, the server of the affiliated credit company is used as the billing server 5.
May be used. Plus, small local ads
In the distribution system, the advertisement distribution server 2, the user authentication server
Server 4 and billing server 5 all on one computer
It may be realized on a monitor. An elevator constituting an elevator system
In the hoistway 8, the car 9 is wound around the sheave 10.
Attached to one of the ropes 11
12 is attached. Sheave 10 shows
Not driven by the drive motor
The car 9 moves up and down in the elevator hoistway 8. Car basket
9 has an in-car display device 13 and a mobile phone exchange.
A transceiver 16 is provided. The communication device 16 is in the car 9
Mobile phone 17 carried by a passenger (passenger)
Interface for communicating with
And those that use infrared rays between the
Use a method that uses output wireless communication
be able to. On the lower surface of the car 9, for example, a transmitter
14 wirelessly receives the advertisement broadcast signal transmitted from
Receiver 15 is provided. Here, the advertisement broadcast
The signal from the server 6 is displayed on the car display device 13 in the car 9.
Wireless transmission method as a means of transmitting
However, the elevator control device (not shown) and the car 9
Wired through the tail cord arranged between
You can also send. It is distributed from the advertisement broadcast server 6
The advertisement broadcast signal is transmitted via the transmitter 14 and the receiver 15.
While being displayed on the display device 13 in the car, each building
Each landing display device 7a, 7 installed at the landing on the floor
b, 7c... [0024] The advertisement distribution server 2
In response to the access, the user authentication server 4
Confirm that the qualifications of the accessed user are appropriate
And advertiser end if appropriate
When registering and broadcasting the advertisement data sent from End 3
Ad data and ad broadcasts
Then, the system transmits the program table to the advertisement broadcasting server 6. Also advertising
The distribution server 2 sends a broadcast status report from the advertisement broadcast server 6
Advertisement fee is calculated based on
Work. The advertiser terminal 3 performs a predetermined operation by the advertiser.
Create advertising data to be broadcast
Has a function and accesses the advertisement distribution server 2
By registering the created advertising data
You can apply for User authentication server
4 is a wide area where this advertisement distribution system can be used.
The advertiser or user is registered in advance,
User authentication for user confirmation inquiry from server 2
Answer the result. The billing server 5
Charges the advertiser based on the advertising fee calculation result
U. Also, the billing server 5 is a server that collects information from advertisers.
Advertising that returns all or part of the royalties to the building owner
It has a charge reduction means. The advertisement broadcast server 6 stores the advertisement information
When it is time to broadcast the news, it is sent from the advertisement distribution server 2.
The landing advertisement devices 7a, 7b, 7
, and the transmitter 14 and the receiver
It is sent to the in-car display device 13 via the device 15. FIG. 2 shows an example using the advertisement distribution system of FIG.
The basic part of the advertisement delivery method according to the first embodiment
FIG. In FIG. 2, the advertiser M1
Advertiser provides advertising data about advertising information to be projected
Created by terminal 3 (advertising distribution service company advertiser M
You may create advertising data instead of 1.
) And the created ad data
Advertisement of application for registration in BA2
This is performed for the server 2. The advertisement distribution server 2
Advertiser M1 registers in the user authentication server 4
User authentication service to determine whether the user
Inquiry to BA4. The user authentication server 4
Advertiser M1 performs a search for
Is authenticated as a user, and the authentication result is
Reply to the advertisement distribution server 2. The advertisement distribution server 2 includes a user authentication server 4
Based on the authentication result from the advertiser M1
The ad created by the advertiser M1
Advertisement fees are calculated taking into account data broadcast time and broadcast time
And notifies the advertiser terminal 3 of the calculation result. Advertiser
M1 considers this calculation result and keeps the application
Make a final decision on whether to cancel, and advertise that decision
Notify the distribution server 2. The advertisement distribution server 2 determines
When you enter the settings, the advertisement data created by the advertiser M1 is
Database (not shown) and a billing server 5
To inform the advertiser M1 of the result of calculating the advertising fee
Is performed. [0026] The advertisement distribution server 2 also
Entering the database as the time to broadcast the advertising information approaches
Advertise recorded ad data and broadcast timetable
The broadcast is sent to the broadcast server 6. The advertisement broadcast server 6 sends
When it is time to broadcast the advertising information,
The advertisement data transmitted from the bus 2 is displayed on the landing display devices 7a to 7d.
7c and the display device 13 in the car, and these are displayed.
The advertisement information of the advertiser M1 is broadcast on the device. This
In the passenger M2 and the car 9 near the platform.
The user M3 who has the advertiser M1
It can be seen through the screen of the display device. The advertisement broadcasting server 6 is used to actually
7a to 7c and the in-car display device 13 release the advertisement information.
The broadcast status at the time of the projection is set via the advertisement distribution server 2.
Report to gold server 5. For example, due to communication line congestion, etc.
The advertisement information to be aired is not aired or airing time
If the billing is shortened, the billing server 5
Calculate the advertising fee in consideration of the situation, and do not charge the advertising fee
Or reduce the advertising fee and charge. Ad distribution server
2 is an advertiser terminal that uses these advertising fees calculated by the billing server 5
Notify end 3 The billing server 5 is operated by the building owner M4.
Considering the elevator maintenance fee paid to the elevator management company
All or part of the advertising fee collected from the advertiser M1
Return to building owner M4. Usually, advertiser M1
Elevator management companies and ad distribution
Includes the service company's share, so the advertising fee collected
To return the entire building to the building owner M4
It is thought that there is no
So, here is "all or part"
Shall be reduced. According to the advertisement delivery method as described above,
Advertiser M1 is an advertiser end connected to Internet 1
By performing a predetermined operation on the terminal 3, the advertisement distribution service
Advertisement information via the server 2 and the advertisement broadcast server 6
Display devices 7a to 7c, 1 of the elevator system
3 can be broadcast. In addition, when broadcasting
User authentication and billing of advertising fees after broadcast
Automatically performed by the authentication server 4 and the billing server 5
Will be. Therefore, conventionally, elevator management companies
And advertising distribution service company, and advertiser M1, building
The effort borne by the owner M4
Can be. For the users M2 and M3, the Internet
Seeds from various advertisers M1 sent via Unit 1
Useful because you will be able to enjoy various advertisements
Information, and as a result, the advertiser M1
It is possible to obtain sufficient advertising effects for M2 and M3
Become. Then, all or one of the advertisement fees from the advertiser M1
Is returned to the building owner M4 by the billing server 5.
For building owner M4
Elevator maintenance pays the elevator management company
This means that the fees have been substantially reduced. Toes
Advertisement distribution system and advertisement distribution method as described above
In, the building owner M4 and the advertiser M1
Providing broadcasting locations for advertisements to users M2 and M3
The value of the building as a building
Becomes possible. Calculate the advertisement fee, charge the advertisement fee, and broadcast the advertisement
To receive advertising fees from advertisers. Meanwhile, advertising
The advertisement distribution server 2 that has received the advertisement registration from the main
, The advertisement data and the advertisement release are sent to the advertisement broadcast server 6.
Distribute the movie timetable. Ad data received
The advertisement broadcasting server 6 includes a car display device 13 and a hall display device.
Broadcasting advertisements on the location 7
Display and broadcast advertisements according to the timetable. Now, if the elevator user
Seeing the advertisement aired in the basket and interested in it,
If you'd like more information about your ad,
The elevator user operates the user's mobile phone 17.
And via the communicator 16 and the elevator system
More details about the advertisement delivered from the advertisement broadcast server 6
Internet addresses for obtaining detailed information
Is transmitted to the mobile phone 17. According to this embodiment, the display device of the elevator
Advertisements are broadcasted on the
Not only can you earn that income,
Elevator users who see the ad
Provide detailed information requested by users and improve the effectiveness of advertising
Can be further increased. <Second Embodiment> Referring to FIG.
An embodiment will be described. This embodiment is based on the first embodiment.
However, the mobile phone of the user is different from the first embodiment.
The difference is that an information transmitting means for transmitting information is provided. You
That is, also in this embodiment, the advertisement distribution server 2
Upon receiving the registration, the advertisement distribution server 2 contacts the advertisement broadcast server 6.
To deliver the advertisement, and the elevator system releases the advertisement.
The elevator user was interested in seeing this ad
Sometimes, when an elevator user operates the mobile phone 17,
The steps up to this point are the same as in the first embodiment. This embodiment is different from the first embodiment. Inter
-In the Internet 1, the mobile phone of the elevator user
An information transmission device 18 for transmitting detailed advertisement information
Has been continued. Elevator user operates mobile phone 17
To use the elevator via the communication device 16
The mobile phone number and mail address recorded on the
Personal information such as address information to the elevator system
The elevator system that sent it and received it
Received by the elevator server 2 from the mobile phone 17 of the elevator user
Where is your personal information and the location of the elevator?
Or what ads were being broadcast on the elevator
Or, information such as the time period during which the broadcast was performed is transmitted. Advertisement distribution server receiving these information
2 sends a request for detailed advertisement information to the information transmitting device 12.
The mobile phone number or email address of the elevator user who went
Dress and detailed advertising data or broadcast
Internet site ad for more detailed information
Information, etc., and the elevator user sends the information transmission device 1
8 to the user's mobile phone 17 (at this time, elevator use
Is not necessarily in car 9)
You can see the information that comes. According to this embodiment, the broadcasted advertisement is
For elevator users who saw, elevator users
Provide the necessary detailed advertisements and improve the advertising effectiveness.
Can be. <Third Embodiment> The flowchart of FIG.
The third embodiment will be described with reference to FIG. This embodiment
Is implemented using the system configuration of FIG. Figure 4
Therefore, the request for the detailed advertisement information
To explain the advertising registration, distribution, and
The movie and billing are the same as in the first embodiment.
Description is omitted. The detailed advertisement request procedure is carried out by the user.
A specific operation for a specific detailed advertisement request is performed by the telephone
It is determined whether the operation has been performed (step S1).
If not, the process ends. Operation
If this is done, the communication between the elevator and the mobile phone
From the mobile phone 17 of the elevator user using the transceiver 16
E-mail addresses and phone numbers recorded on mobile phones
What personal information is transmitted to the elevator
Step S2) The elevator system receives the received mobile phone
Information in the ad, information on the building being broadcast at that time,
To the advertisement distribution server 2 with the location of the
Then, a process of transmitting information is performed (step S3). Here, the processing is divided into two, one of which is
Up to the information transmitting device 18 as described in the second embodiment.
The detailed ad and the e-mail address or
Transfer a mobile phone address, etc., and send a detailed advertisement
A detailed advertisement transmission instruction process is performed (step S4), and information is issued.
Details from the communication device 18 to the elevator user's mobile phone 17
Transmission processing for transmitting an advertisement is performed (step S5).
The other is to send a detailed advertisement after step S
The number of requests for detailed advertisements for each advertisement broadcast on this system
Number, time of day the request was made, and the elevator that accepted the request
Create statistics such as the number of detailed advertisement requests that take statistics such as the location of data
The processing is performed (step S6), and the statistical
Take trends and provide feedback to advertisers
The small advertisement request number contact processing is performed (step S7).
The number of detailed ad requests is high according to the number of detailed ad requests,
That is, let the elevator user see more ads
Advertising fee is charged according to the number of detailed advertisement requests
Advertise the number of detailed advertisement requests
Performed by the distribution server 2 and the billing server 5 (step S
8). According to this embodiment, in the elevator
Elevator user details as well as advertisements
By delivering a detailed advertisement in response to an advertisement information request
Elevator users receive information of interest
You can also count the number of detailed ad requests
To the advertiser and register the ad
Inexpensive and billing based on actual advertising effectiveness
Of an advertisement distribution system and advertisement distribution method
can do. <Fourth Embodiment> Next, referring to FIG.
A fourth embodiment will be described. This embodiment is also the system of FIG.
It is performed using a system. Here, the features of this embodiment
Of the detailed advertising information request
For ad registration, distribution, broadcasting and billing on the floor,
The description here is omitted as the same as the first embodiment.
You. In the present embodiment, the detailed area shown in the third embodiment is used.
Information to the advertisement distribution server 2 in response to the notification information request procedure
A detailed advertisement transmission instruction from the communication processing S3 to the information transmission device 18
The flow to the process S4 is the same, but is separated from here.
The flow (steps S7 to S8 in FIG. 4) is different. This implementation
In the form, a detailed advertisement is transmitted and detailed advertisement information is required.
Requests and the time of day
Perform statistics creation processing of the number of detailed advertisement requests and time period (step
Step S9). Based on this result, the number of detailed ad requests
Time period is defined as the time period when the advertising effect is high,
Change billing rate to change billing rate in time zone upward
Further processing is performed by the advertisement distribution server 2 and the billing server 5
(Step S10). According to this embodiment, in the elevator
Elevator user details as well as advertisements
By delivering a detailed advertisement in response to an advertisement request,
Identify times of day when advertising is most effective in the beta
And increase the billing rate for specific time periods
Advertising distribution system that can be changed
Notification delivery method can be provided. <Fifth Embodiment> Next, referring to FIG.
A fifth embodiment will be described. This embodiment is also the system of FIG.
It is performed using a system. Here, the features of this embodiment
To explain the detailed ad request,
Advertisement registration, distribution, airing, and billing are performed as described above.
The description here is omitted because it is based on the first embodiment. In the present embodiment, the detailed area shown in the third embodiment is used.
Information transmission process to advertisement distribution server in response to notification request procedure
The detailed advertisement transmission finger from the step S3 to the information transmission device 18
Although the flow to the command processing S4 is the same,
(Steps S7 to S8 in FIG. 4) are different. In this embodiment, a detailed advertisement is transmitted.
The number of detailed ad requests made and their advertisers, advertisers
Detailed ad request counts and advertising information for product and advertising information statistics
Is performed (step S11). To this result
Advertisers that attract the attention of elevator users based on
Perform a trend analysis process to analyze products, advertising information, etc.
Step S12). According to this embodiment, in the elevator
Elevator user details as well as advertisements
By delivering a detailed advertisement in response to an advertisement request,
Advertising products that have a large effect
What kind of information is analyzed,
What kind of advertising is useful for advertisers
A service that attracts the user's attention or can be provided. <Sixth Embodiment> The system according to the sixth embodiment
FIG. 7 shows the system configuration. In FIG. 7, the elevator
Operation is controlled by an elevator control device not shown.
You. As a system configuration of the present embodiment,
Based on system configuration (Fig. 3)
Via the Internet 1 to the server 2 and the billing server 5
Connected online (OL)
The difference is that a shopping site 19 exists. here
Describes the detailed advertisement request which is a feature of this embodiment.
, Advertising registration, distribution, broadcasting, and billing at the stage before that
Is based on the above-described first embodiment.
The description in is omitted. The operation of the system shown in FIG. 7 will be described with reference to FIG.
I will tell. In FIG. 8, an elevator which is a feature of the present embodiment is shown.
On online shopping
Prerequisites for ad registration, distribution, broadcasting, and billing
The description is omitted because it is based on the first embodiment. FIG. 8 shows that an elevator user
Interest in seeing advertisements through the
From where you want to buy the product
You. At that time, the elevator user operates the mobile phone 17
Online shopping in elevator systems
To start Therefore, an online show to determine this
It is determined whether or not a tapping start operation has been performed (step
S21). If this was not done, look at the ad
Elevator users have no intent to purchase advertising products
As a result, a series of processing ends. On the other hand, the elevator user uses the mobile phone 17
Start online shopping by operating
The data system is the mobile phone 17 of the user in the car 9
Name and address of the elevator user via the communication device 16
Individuals such as phone numbers, dates of birth, and credit card numbers
Perform personal information reception processing for receiving information (step S2)
2). Then, the elevator system receives the personal information
Information about the advertisement that was flowing during the shopping start operation
Information, elevator locations, shopping start times, etc.
Information and send the information to the advertisement distribution server 2.
An information transmission process is performed (step S23). Advertising distribution
When the communication server 2 receives the information, the elevator server 2
Online shopping run by advertisers on behalf of users
Site 19 to check product inventory and provisional
Reservation as "Online Shopping Agency 1: Product Temporary Reservation
(Step S24). If you make a temporary reservation,
In order to send confirmation emails, etc. to the beta users,
Transmission instruction processing for requesting the information transmission device to transmit a confirmation mail
Is performed (step S25). Use elevator at this time
Is presumed to have already left the elevator
Therefore, it is not a communication via the communication device 16 in the car 9.
And confirmation confirmation using the information transmission device 18 outside the car 9
, But in some cases the transceiver 16 in the car 9
You may go through. Now, the advertisement distribution server 2 is online
Purchase processing,
You need to make sure that
I sent a confirmation email to
May be a problem. Send confirmation email
After that, it is determined whether the user has confirmed within a certain time.
(Step S26), and confirm correctness within a certain period of time
Have Here, confirmation is performed within a certain time
The elevator user who determines the confirmation result
It is determined whether or not the item is a product (step S27). this
At the time, the elevator user responds that the product is desired
If so, continue online shopping and
Online Shopping Agency 2: Product Trading Process "
Proceed (step S28). Meanwhile, from elevator users
You will receive a response that the product is not the product you want,
If no confirmation is made, the contract will be
Line shopping procedure cancellation processing is performed (step
S29). According to this embodiment, in the elevator
In addition to airing advertisements, elevator users
And if you are interested in the product
The elevator system can be used to operate the desired product with just a few operations.
Order instead, elevator user confirmation is done
If the purchase process is performed on your behalf,
Online based on ad distribution system
A shopping system can be built. <Seventh Embodiment> Referring to FIG.
A seventh embodiment will be described. This embodiment is the advertisement of FIG.
In the distribution system, the advertisement is distributed to the advertisement broadcast server 6.
The terminal of the user registered in the server 2, that is, the user terminal
20 is connected, and a user terminal 20 is connected as a system.
The difference is that it has the function of receiving direct access from
You. In this embodiment, each building is provided with
The advertisement broadcast server 6 receives data from the advertisement distribution server 2.
In addition to the registration, the registered user terminal 20
Accessible, paid or free, in a separate notice for each building
Register the contents and display the car display device 13 or the landing
The data registered in the device 7 can be displayed. Ma
In addition, to operate the mobile phone 17 of the elevator user
Output from the advertisement distribution server 2 via the communication device 16
From the person who saw the notice for the contents of the notice
I can do it. According to this embodiment, the resident of the apartment
Or if the owner wants to make a notice in the hall to other residents, etc.
The effect of the posted contents on the elevators in the traffic area where residents move
Can be posted. And the residents of the apartment
For example, when holding meetings in
Whether or not to attend by operating the mobile phone 17
Can be made in the elevator car 9. In addition, as a resident of a specific building,
Direct access to users registered in the
To the users registered on the advertisement broadcasting server
By registering the content you want to show,
Posting on elevator display devices at low cost or free of charge
Attendance, absence, etc. for the notice seen in the elevator
Reactions can be made on the spot. According to the present invention, it is possible to register an advertisement from an advertiser.
Receiving, distributing, and broadcasting on elevator display devices
Advertiser pays for the aired ad
Can be obtained. Some or all of this advertising fee
Display device in elevator for elevator owner
Payment for the provision, maintenance of the elevator
In addition to reducing the cost of running and running,
A communication device is provided for communication between the mobile phone and the system.
By looking at the advertisements delivered,
Get the information you want, buy products right in the elevator
Or you can. Further, detailed information from elevator users
The notification request is managed by the advertisement distribution server,
What kind of advertisements data users are interested in and how
Can be used to determine whether the advertising effect is
Depending on the size of the effect and the condition of the advertising effect,
You can change the way you pay.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram showing a configuration of an advertisement distribution system according to an embodiment of the present invention. FIG. 2 is an explanatory diagram illustrating an advertisement distribution method according to the first embodiment performed using the advertisement distribution system of FIG. 1; FIG. 3 is a block diagram showing a configuration of an advertisement distribution system according to another embodiment of the present invention. FIG. 4 is a flowchart illustrating a method for processing a detailed advertisement request. FIG. 5 is a flowchart for explaining another processing method of the detailed advertisement request. FIG. 6 is a flowchart for explaining still another processing method of a detailed advertisement request. FIG. 7 is a block diagram showing a configuration of a system for performing advertisement distribution and online shopping. FIG. 8 is a flowchart for explaining an online shopping method in an elevator. FIG. 9 is a block diagram showing a configuration of an advertisement distribution system according to still another embodiment of the present invention. [Description of Signs] 1 Internet 2 Advertisement distribution server 3 Advertiser terminal 4 User authentication server 5 Billing server 6 Advertisement broadcasting server 7 Platform display 8 Elevator hoistway 9 Car 10 Sheave 11 Rope 12 Weight 13 Display in car 14 Transmitter 15 Receiver 16 Transceiver 17 Mobile phone 18 Information transmitter 19 Online (OL) shopping site 20 User terminal

Continued on the front page (51) Int.Cl. 7 Identification symbol FI Theme coat II (reference) B66B 3/00 B66B 3/00 Z G09F 19/00 G09F 19/00 Z

Claims (1)

  1. Claims: 1. An advertisement distribution server capable of registering advertisement information sent from an advertiser terminal via the Internet, and a flow line through which an elevator user passes advertisement information extracted from the advertisement distribution server. An advertisement broadcast server that transmits the advertisement to the display device installed in the area and causes the display device to perform the advertisement broadcast is installed on the Internet, and there is a request from the advertiser terminal to perform the advertisement broadcast. It is determined whether the requesting advertiser is a registered user, and if the registered user, the advertiser registers the time and advertisement information that the advertiser wants to broadcast on the advertisement distribution server, At the registered time, the advertisement broadcasting server retrieves the registered advertisement information from the advertisement distribution server, and transmits the retrieved advertisement information to the display device. And broadcast the advertisement, charge the advertiser for the advertisement fee according to the broadcast status of the advertisement information, and further relate to the advertisement information on the display device via a mobile phone of an elevator user. An advertisement distribution method in an elevator system, wherein the detailed information is transmitted from the advertisement distribution server to the mobile phone when there is a request for detailed advertisement information. 2. The advertisement distribution method according to claim 1, wherein the information transmitted from the mobile phone of the elevator user for the request for the detailed advertisement information includes the mobile phone number, the mail address, and the elevator location information. The advertisement distribution server transmits the detailed advertisement information to the elevator user's mobile phone via the information transmission device connected to the Internet based on the transmitted information. An advertisement distribution method in an elevator system. 3. The advertisement distribution method according to claim 2, wherein the request for detailed advertisement information from the mobile phone is recorded in the advertisement distribution server, and the content and time zone of the advertisement information related to the request from the mobile phone are recorded. , And the information on the location of the elevator used by the elevator user is aggregated, and based on the aggregation result, the number of times the detailed advertisement request is made from the mobile phone is notified to the advertiser terminal, and the detailed advertisement information Advertisement distribution method in an elevator system, wherein billing is performed in accordance with the number of times of the request. 4. The advertisement distribution method according to claim 3, wherein a time period during which an elevator user frequently requests detailed advertisement information is determined based on the tally result, and a higher charge is set as a time period during which the advertisement effect is high. An advertisement distribution method in an elevator system, wherein a rate is set. 5. The advertisement distribution method according to claim 3, wherein a service is provided for determining an advertisement preferred by an elevator user based on the totaling result and providing advice to an advertiser. An advertisement distribution method in an elevator system. 6. The advertisement distribution method according to claim 2, wherein an online shopping site operated by the advertiser is provided on the Internet, and an elevator user can use the mobile phone to send a product related to the advertisement information on the display device. Access the online shopping site via the system to place an order, and store personal information including the user's address, name, telephone number, and credit card number recorded on the mobile phone of the elevator user on the elevator system side. , The elevator system identifies the advertiser from the advertisement that was flowing at that time, transmits the personal information to the advertiser, and the advertiser uses the elevator for the product ordered on the online shopping site. To the customer and make a claim for the shipped product based on the personal information. An advertisement distribution method in an elevator system. 7. The advertisement distribution method according to claim 1, wherein a user of the building in which the elevator is installed directly accesses an advertisement broadcasting server provided in the elevator of the building via a mobile phone. Register the unique hall information and broadcast the hall information in between the broadcast of the advertiser's advertisement, and in response to the elevator hall personal information being requested by the hall information. An advertisement distribution method in an elevator system, characterized in that the elevator system receives and totals information indicating the individual intention of the elevator user transmitted from the mobile phone of the elevator user. 8. An elevator system provided with a display device for displaying advertisement information on a display device installed in a flow line area through which an elevator user passes, including at least one of an elevator car, an elevator hall, and an entrance hall. , Is connected to the advertiser terminal via the Internet,
    When there is a request to perform an advertisement broadcast at a predetermined time from the advertiser terminal, if the requesting advertiser is a registered user, an advertisement distribution server for registering advertisement information and broadcast time, When there is a registration request for advertisement broadcast from the advertiser terminal, it is determined whether or not the advertiser is a registered user based on the request from the advertisement distribution server, and the determination result is sent to the advertisement distribution server. A user authentication server for notifying, provided in each elevator, connected to the advertisement distribution server and the display device via a network, and taking out the advertisement information registered from the advertisement distribution server and registering the registered advertisement information to the display device. An advertisement information server that sends out advertisement information at the specified time and causes the display device to perform advertisement advertisement; and A billing server for billing an advertiser to be charged to an advertiser, and communicating with an elevator system via a mobile phone of the elevator user from a flow line area through which the elevator user passes, and the display device A communication means for requesting the detailed advertisement information from the mobile phone to the elevator system with respect to the above advertisement information and receiving communication means for receiving the detailed advertisement information. 9. The advertisement distribution system according to claim 8, further comprising an online shopping site connected to the Internet and accessible from a mobile phone of an elevator user through the elevator system. A mail address recorded in the mobile phone of the elevator user when product order information on advertisement information on a display device installed in a flow line area through which the elevator user passes is transmitted from the mobile phone; And personal information including the mobile phone number, and sends the personal information and the identification code of the advertisement being broadcast at the time to the advertisement distribution server. Issue a command to send detailed advertising information requested by the user and use it Ad delivery system in an elevator system which is characterized in that for the mobile phone to deliver a detailed advertising information. 10. The advertisement distribution system according to claim 9, wherein the personal information sent from each elevator system to the advertisement distribution server in response to a request from an elevator user to the advertisement distribution server, a request time of detailed advertisement information, and a detailed advertisement Aggregates data including elevator location information used by elevator users requesting information, and notifies the advertiser terminal of the number of times an elevator user has requested detailed advertisement information based on the aggregation result. An advertisement distribution system for an elevator system, wherein the charging server performs charging according to the number of times the detailed advertisement information is requested.
JP2001276961A 2001-09-12 2001-09-12 Method and system for distributing advertisement in elevator system Pending JP2003085442A (en)

Priority Applications (1)

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Application Number Priority Date Filing Date Title
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WO2006048974A1 (en) * 2004-11-01 2006-05-11 Toshiba Elevator Kabushiki Kaisha Elevator information display system and advertisement delivering system
JP2006232528A (en) * 2005-02-28 2006-09-07 Toshiba Elevator Co Ltd Network system of elevator
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JP2001134581A (en) * 1999-11-02 2001-05-18 Nec Corp Method, device, and receiver for advertisement, and recording medium
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WO2006048974A1 (en) * 2004-11-01 2006-05-11 Toshiba Elevator Kabushiki Kaisha Elevator information display system and advertisement delivering system
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