JP2003076909A - Mascot type agent system, agent control server in the system and agent operation terminal equipment - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve the intention of customer royalty or participation in community activity and to activate purchase action or community activity. SOLUTION: A ruled system capable of returning purchase action or community activity to the various life points of a mascot type agent in cooperation with a record information generation system 1 and a system for ruling the life points of the agent and the action of the agent which is changed in accordance with the life points are realized by an agent control server 2 or agent operation terminal equipment 3. The action of the mascot is determined by allowing accumulated points such as an environment parameter and a recommendation parameter acquired through a living body environment sensor to collaborate with the state of the mascot.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mascot type agent system capable of inviting purchasing activities and community activities by linking with points, and an agent control server and an agent operating terminal device in the system.

[0002]

2. Description of the Related Art Conventionally, as a part of customer service,
Services that give a certain number of points and coupons according to the customer's product purchase amount and give various benefits in exchange for a certain number of points and coupons are widely used.This service promotes product sales and locks in customers. Has been done.

On the other hand, in recent games, personal computer software, etc., by displaying a mascot such as a character image on the screen, the mascot carries an e-mail, or depending on the story development, the mascot's body shape and facial expression are changed, so that the user can It has become possible to improve user motivation and provide a user-friendly environment such as help function. In addition, even mobile phones and the like have appeared that notify the communication status and the remaining battery status by changing the mascot.

[0004]

By the way, according to the above-mentioned conventional purchasing point and coupon mechanism, even if a direct privilege such as points, coupons, and gifts does not trigger the purchase of a new product, It has not been possible to create an effective marketing system and activate economic activities and social activities such as communities.

The present invention has been made in view of the above circumstances, and pays attention to the essential desire of human beings to develop a mascot for oneself or a group, and connects this desire with economic activity or social activity. , An object of the present invention is to provide a mascot type agent system capable of producing an epoch-making cycle in which this secondary desire is prosperous in economic activity and social activity, and an agent control server and an agent operation terminal device in the system. To do.

[0006] Further, the purchase of goods, the usage status of services,
By combining the points accumulated through community activities and corporate activities, the accumulation rules, the natural environment that affects the points, and the behavior rules of mascot type agents who act based on them, the customer loyalty and community activity participation It is possible to increase tension and activate purchasing behavior and corporate activities,
It is also an object to provide a mascot type agent system, an agent control server and an agent operation terminal device in the system.

[0007]

In order to solve the above problems, the present invention is a mascot type agent system in which an agent operation terminal device and an agent control server are connected via an information communication network,
The agent control server receives as input the performance information for determining the behavior of the agent to be converted into points, generates points according to a predetermined rule, and based on the calculated points, the mascot type based on individual attributes. A behavioralization rule for deriving a personalized behavior that determines the behavior of the agent is generated, and the point and the behavioralization rule are transmitted to the one or more agent operation terminal devices, and the agent operation terminal device is configured to execute the point operation. Based on the above, the behavior of the agent is determined according to the behavior conversion rule, and is expressed on the device using a mascot type agent.

According to the mascot type agent system of the present invention, attention is paid to the essential desire of human beings to develop a mascot only for oneself or a group, and by connecting this desire with economic activity or social activity, Secondary desires can create a breakthrough cycle of economic and social activity. In addition, the points accumulated through product purchasing, service usage, community activities, and corporate activities, the accumulation rules, the natural environment that influences the points, and the behavior rules of mascot-type agents that act based on those points are described. By combining them, it becomes possible to increase customer loyalty and intent to participate in community activities, and activate purchasing behavior and corporate activities.

In order to solve the above problems, the present invention provides
An agent control server that can be connected to an agent operation terminal device via an information communication network, and obtains the actual information for determining the behavior of the agent, which is the object of point conversion, as input and calculates points according to the point conversion rule. And a point transmitting means for transmitting the calculated points to the agent operation terminal device operating based on the points by the mascot type agent.

Further, in the present invention, when the agent operation terminal device operates the mascot type agent based on the points and the behavioralization rule, the agent control server sets the personal attribute to the personal attribute based on the calculated points. Based on the behavioral rule generating means for generating a personalized behavior for deriving the personalized behavior that determines the behavior of the agent, and a behavioral rule transmitting means for transmitting the generated behavioral rule to the agent operation terminal device. And is further provided.

Further, in the present invention, a recommendation parameter generating means for obtaining a recommendation event for inducing a user's action as an input and generating a recommendation parameter based on a set condition, and the generated recommendation parameter. Is transmitted to the agent operation terminal device as one of the parameters for determining the behavior of the mascot type agent.

Further, in the present invention, the point management database in which the points calculated by the point calculating means are accumulated and managed, and the point management database are related in group units, and the points are managed in group units. Management means, and the point transmission means transmits the points of the group to which the agent operation device as the transmission destination belongs to the agent operation device.

Further, in the present invention, the record information includes a purchase activity of a product coming from a record generation system connected via the information communication network, and the point calculating means generates the purchase activity by the purchase activity. The point is further accumulated in the point management database.

According to the agent control server of the present invention, the point calculation means obtains, as an input, the record information for determining the behavior of the mascot type agent to be pointed, and points (life points) are obtained according to the pointing rule. Based on the points calculated by the behavior calculation rule generation means based on the points calculated by the point calculation means, the behavior for determining the behavior of the mascot type agent personalized based on the individual attribute is derived and transmitted to the agent operation terminal device. Controls the behavior of mascot agents. That is, based on the accumulated points (life points, merchant points, etc.), personalized behavioral rules that determine the behavior of mascot type agents while being affected by environmental parameters, personal attributes, performance history, and recommendation parameters. By deriving it and transmitting it to the agent operation terminal device, it is finally converted into visual state expression information of the mascot expressed by the agent operation terminal device, and by making the mascot express the essential desires of human beings. It is possible to increase customer loyalty and intent to participate in community activities, and activate purchasing behavior and corporate activities.

The "pointing rule" refers to a rule for converting it into various kinds of merchant points and life points based on performance information generated through purchasing behavior, community activity, and corporate activity. Here, the merchant points are increase / decrease points that can be valued in the real world, such as purchase points, and the life points are virtual points used as factors that determine the behavior of the agent.

In order to solve the above problems, the present invention provides
An agent operation terminal device for operating a mascot type agent, the behaviorization rule receiving means for receiving a behavioralization rule generated by the agent control server, and the behavioralization rule based on points obtained from the agent control server. According to the above, a behavior generating means for determining the behavior of the mascot type agent and a behavior expressing means for expressing the determined behavior on the device using the mascot type agent are provided.

Further, in the present invention, an environment parameter acquisition means for acquiring environment parameters is provided, and the acquired environment parameter is reflected in the behavior determination of the mascot type agent determined by the behavior generation means to determine the behavior. It is characterized by performing.

Further, in the present invention, the behavior of the mascot type agent determined by the behavior generating means is provided with a recommendation parameter receiving means for receiving a preset recommendation parameter which is a parameter for inviting the behavior of the user. It is characterized in that the recommendation parameter is reflected in the determination to determine the behavior.

Further, in the present invention, the behavior conversion rule is obtained by downloading by a trigger from the agent operation terminal device or an instruction from the agent control server.

According to the agent operation terminal device of the present invention, the behavior generation means determines the behavior of the mascot type agent according to the behavior conversion rule based on the points obtained from the agent control server, and controls the behavior expression means to determine the behavior. By expressing the behavior on the device using the mascot type agent, the mascot type agent is visually expressed as its state using, for example, a three-dimensional polygon. In this way, by focusing on the essential desire of human beings to develop a mascot only for themselves and a group, and linking this desire with economic activity and social activity, this secondary desire becomes an economic activity and social activity. It is possible to create a epoch-making epoch-making cycle, enhance the customer loyalty and the intent to participate in community activities, and activate purchasing behavior and corporate activities by expressing the essential desires of human beings in the mascot. it can.

In order to solve the above problems, the present invention provides
An agent control method in a mascot type agent system in which an agent operation terminal device and an agent control server are connected via an information communication network, and actual information for determining the behavior of the mascot type agent to be pointed To generate a point according to a predetermined rule, and generate a behavioralization rule for deriving a personalized behavior that determines the behavior of the mascot type agent based on the personal attribute based on the calculated point, The point and the behavioral rule are transmitted to the agent operation terminal device, the behavior of the mascot type agent is determined according to the behavioral rule based on the point, and the mascot type agent is used on the agent operation terminal device. Characterized in that it comprises the step of revealed.

In order to solve the above problems, the present invention provides
An agent control server program used for an agent control server that can be connected to an agent operation terminal device via an information communication network, and obtains, as an input, record information for determining the behavior of an agent, which is a target of point conversion, A computer is made to perform the step of calculating points according to a predetermined rule and the step of transmitting the calculated points to the agent operation terminal device in which the mascot type agent operates based on the points.

Further, in the present invention, when the agent operation terminal device operates the mascot type agent based on the points and the behavior conversion rule, the agent control server, based on the calculated points, manages the membership. Generating a personalized behavior for deriving a personalized behavior that determines the behavior of the mascot-type agent, which is influenced by the personal attributes accumulated in the database and the purchase history database; and The step of transmitting to the agent operation terminal device is further characterized by causing the computer to execute.

Further, in the present invention, a step of obtaining a recommendation event that attracts a user's action as an input and generating a recommendation parameter based on a set condition, and the generated recommendation parameter of the behavior generation And transmitting to the agent operation terminal device as one of the parameters for performing the operation.

Further, in the present invention, the point management database in which the calculated points are accumulated and managed is associated with each group, and the step of managing the points in each group is executed by a computer to transmit the points. The step of transmitting is characterized in that the points of the group to which the agent operating apparatus as the transmission destination belongs are transmitted to the agent operating apparatus.

In order to solve the above problems, the present invention provides
An agent operation terminal control program used for an agent operation terminal device for operating a mascot type agent, which is based on a step of receiving a behavioralization rule generated by the agent control server, and points obtained from the agent control server. A method of causing a computer to execute a step of determining a behavior of the mascot type agent according to the behavior conversion rule, and a step of expressing the determined behavior on the agent operation terminal device using the mascot type agent. .

Further, in the present invention, the computer is made to execute a step of acquiring an environment parameter and a step of determining a behavior by reflecting the acquired environment parameter on the determined behavior of the agent. To do.

In the present invention, the step of receiving a preset recommendation parameter which is a parameter for inviting a user's action, and reflecting the recommendation parameter in the behavior of the determined mascot type agent , A step of making a behavior determination is executed by a computer.

In the present invention, the computer may be caused to execute the step of updating the behavioral rule by downloading it from the agent control server in response to a trigger from the agent control server or an instruction from the agent control server. Characterize.

In order to solve the above-mentioned problems, the present invention provides
An agent operation terminal device for operating a mascot type agent, the point generation means for obtaining, as an input, the record information for determining the behavior of the agent, which is a target of point conversion, and calculates points according to a predetermined rule, Based on the calculated points, behavioralization rule generation means for generating behavioralization rules for deriving a personalized behavior that determines the behavior of the mascot type agent based on individual attributes, and the behavioralization rule generation means based on the points It is characterized in that the apparatus further comprises behavior generation means for deciding the behavior of the mascot type agent according to a rule, and behavior expression means for expressing the decided behavior on the device using the mascot type agent.

Further, in the present invention, an environment parameter generating means for generating an environment parameter is provided, and the acquired environment parameter is reflected in the behavior determination of the mascot type agent determined by the behavior generation means to perform the behavior determination. It is characterized by

Further, in the present invention, a recommendation parameter receiving means for generating a recommendation parameter which is set in advance and attracts a user's action is provided, and the recommendation is used for determining the behavior of the mascot type agent determined by the behavior generating means. It is characterized in that the behavior is determined by reflecting the foundation parameter.

According to the agent operation terminal device of the present invention, the point calculating means obtains the record information for determining the behavior of the agent to be pointed as an input, calculates points according to the pointing rule, and calculates the behavior. The personalization rule generation means derives a personalized behavioralization rule that determines the behavior of the mascot-type agent based on the individual attribute based on the points calculated by the point calculation means. Then, the behavior generation means determines the behavior of the mascot type agent based on the point according to the behavior conversion rule, and controls the behavior expression means to express the determined behavior on the device using the mascot type agent.

That is, the agent operation terminal device is
The load on the agent control server is reduced, and the behavior that determines the behavior of the mascot type agent is derived based on the life points generated by the agent operation terminal device, while being influenced by environmental parameters, personal attributes, and recommendation parameters. Are converted into visual state expression information of the mascot expressed by the agent operation terminal device, and the mascot expresses the essential desires of human beings to increase customer loyalty and intent to participate in community activities. The activity can be activated. In this way, by focusing on the essential desire of human beings to develop a mascot only for themselves and a group, and linking this desire with economic activity and social activity, this secondary desire becomes an economic activity and social activity. Can create a thriving breakthrough cycle.

In order to solve the above problems, the present invention provides
An agent operation terminal control program used for an agent operation terminal device that operates an agent that behaves by obtaining points from an agent control server connected via an information communication network. In order to derive the behavior of determining the action of the mascot type agent personalized based on the personal attribute based on the calculated point, the step of calculating the point according to a predetermined rule as the input of the performance information for Of the mascot-type agent based on the points, determining the behavior of the mascot-type agent based on the points, and the step of expressing the determined behavior on the device using the mascot-type agent. Characterized in that to execute the door to the computer.

Further, in the present invention, the computer is made to execute a step of generating an environment parameter and a step of reflecting the generated environment parameter on the behavior of the determined mascot type agent.

Further, in the present invention, a step of generating a preset recommendation parameter and a step of determining the behavior by reflecting the recommendation parameter on the behavior of the determined mascot type agent to determine the behavior are described. It is characterized by being executed.

[0038]

1 is a diagram showing a system configuration of a mascot type agent system according to the present invention. In FIG. 1, reference numeral 1 is a performance information generation system, which converts a user's purchasing activity, service usage, community activity, etc. into actual performance information such as purchasing information, activity performance information, etc., and delivers it to the agent control server 2. Specifically, POS (Point Of Sale) system, EC (Elect)
ric Commerce) site servers, such as sales record management system, sales record management system, payment agent system, automatic ticket gates, vending machines, etc., which can grasp the activity record.
Alternatively, the store controller is used.

The agent control server 2 obtains the record information from the record information generating system 1 as input to determine the behavior of the agent to be converted into points, generates points according to a point conversion rule to be described later, and is calculated. Based on these points, a behavioralization rule for deriving a personalized behavior that determines the behavior of the mascot type agent based on the individual attribute is generated and transmitted to one or more agent operation terminal devices 3. Based on the points supplied by the agent control server 2, the agent operation terminal device 3 determines the behavior of the mascot type agent according to the behavior conversion rule, and expresses it on the display screen or on the device using the mascot type agent. The agent operation terminal device 3 may be a mobile phone, a car navigation system, a personal computer, a network home appliance, a pet home appliance, a wearable computer, or the like. The record information generation system 1 such as a store POS terminal or a store controller is a mobile phone network. Via wireless communication such as wireless LAN or wireless LAN, or IrDA
Connection is made via a wireless communication medium such as (infrared) or Bluetooth, or a wired communication medium such as USB (Universal Serial Bus) or serial interface. Here, the above-mentioned performance information generation system 1, agent control server 2, and agent operation terminal device 3 are
ternet Protocol) network, for example TCP
/ IP (Transport Control Protocol / Internet Pr)
otocol). Further, here, the agent control server 2 and the agent operation terminal device 3
Are to be communicated by HTTP (Hyper Text Transfer Protocol).

FIG. 2 is a block diagram showing the internal configuration of the agent control server 2 by expanding its function. Each block shown below is a CPU except the database (DB).
In addition, it is configured by a peripheral LSI including a memory, and the CPU reads the program recorded in the memory and sequentially executes the program to realize the function of the block.

The agent control server 2 of the present invention includes a point calculation unit 21, a point transmission unit 22, a behavior conversion rule generation unit 23, a behavior conversion rule transmission unit 24, a recommendation parameter generation unit 25, and a recommendation. A parameter transmission unit 26, a point management unit 27,
The database 28 includes various database (DB) devices 28 and a recommendation event receiving / generating unit 29.

In order to determine the behavior of the mascot type agent, the point calculation unit 21 uses the purchase record information to be pointed, which is grasped by the POS terminal or the store controller, via the agent operation terminal device 3 and the IP network 4. Is obtained as input information, points are calculated in accordance with the pointing rules stored in the pointing rule DB 281, and the point management DB 284
The point transmission unit 22 has a function of transmitting the points stored in the point management DB 284 to the agent operation terminal device 3. The point calculation unit 21 may directly acquire the purchase record information grasped by the in-store POS terminal, the store controller, or the like without using the agent operation terminal device 3. The behavioral rule generation unit 23 is for deriving a personalized behavior that determines the behavior of the agent based on the individual attributes stored in the member management DB 282 and the history record DB 283 based on the points calculated by the point calculation unit 21. A behavioralization rule is generated, and the behavioralization rule generated here is temporarily stored in the behavioralization rule DB 285.
It has a function of transmitting to the agent operation terminal device 3 via the behavior conversion rule transmission unit 24.

Recommendation Parameter Generation Unit 25
Is a recommendation event automatically generated from the user's preference stored in the member management DB 282 (a), preset by a merchant recommendation (b), or received from a partner at any time (c). Recommendation event reception / generation unit 2
9 is received or generated via 9, and the recommendation parameter converted into a parameter affecting the behavior generation is generated based on the set conditions such as time and place. The recommendation parameters generated here are temporarily accumulated in the recommendation parameter DB 286 and transmitted to the agent operation terminal device 3 via the recommendation parameter transmission unit 26. The point management unit 27 accumulates the points calculated by the point calculation unit 21 in the point management DB 284 for each life point and merchant point, and manages the points for each individual. It is also possible for a plurality of people to manage the same points. In this case, the point management unit 27 associates the point management DB 284 with each group and also has a function of managing points with each group.

The member management DB 282 stores the user I
Personal information such as D, gender, age, date of birth, taste, etc. is stored, and the record history DB 283 stores purchase information such as user ID, date of use, product name, etc.
They are related by a common user ID. Also,
As described above, the point management DB 284 stores the life points and the merchant points calculated by the point calculation unit 21 based on the point conversion rule on an individual basis. Here, the point conversion rule is the purchasing behavior,
Based on performance information generated through community activities and corporate activities, it is a rule to convert it into various merchant points and life points. Merchant points are the increase and decrease that can be valued in the real world like purchasing points. The point and the life point are virtual points used as factors that determine the behavior of the agent, as will be described later. A specific example of the pointization rule DB 281 will be described later.

FIG. 3 is a block diagram showing the internal configuration of the agent operation terminal device 3 by expanding the functions. Similar to FIG. 2, each block shown below is configured by a peripheral LSI including a CPU and a memory, except for the various data storage units 37, and the function that the block has by the CPU reading a program recorded in the memory and sequentially executing the program. Shall be realized.

The agent operation terminal device 3 of the present invention is
The behavior conversion rule receiving unit 31, the behavior generating unit 32, the behavior expressing unit 33, the environment parameter acquiring unit 34, the recommendation parameter receiving unit 35, and the point receiving unit 36.
Composed of. Further, as the data storage unit 37, a behavior conversion rule storage unit 371, a point storage unit 372, an environment parameter storage unit 373, and a recommendation parameter storage unit 374 are provided.

The behavioral rule receiving unit 31 has a function of receiving the behavioral rule generated by the agent control server 2, and the behavioral rule received here is stored in the behavioral rule storage unit 371. Details such as the internal structure of the behavior rule storage unit 371 will be described later. Behavior generator 32
Is the point receiving unit 36 from the agent control server 2.
It has a function of determining the behavior of the mascot-type agent according to the behavioralization rules accumulated in the behavioralization rule accumulating unit 371 based on the points obtained via the. The behavior expression unit 33 has a function of expressing the behavior determined by the behavior generation unit 32 on the device using a mascot type agent. Specifically, the mascot is expressed so that the determined behavior is translated into a motion command on the device to attract the user to the motion.

The environment parameter acquisition unit 34 uses the information acquired through the sensor attached to the agent operation terminal device 3 as a parameter, and acquires it in response to the behavior determination of the mascot type agent determined by the behavior generation unit 32. It has a function to influence points based on behavior rules using environmental parameters. The acquisition of environment parameters means acquisition of environment information by a sensor or the like attached to the agent operation terminal device 3 and parameterization. Further, the recommendation parameter receiving unit 35 receives some recommendation parameters that induce the user's action, and reflects the set recommendation parameter in the behavior determination of the mascot type agent determined by the behavior generation unit 32. It has a function to let.

FIGS. 4 to 6 are flowcharts quoted for explaining the operation of the embodiment of the present invention. The server program for the agent control server (FIG. 4) and the terminal program for the agent operating terminal device ( 5 and 6) show respective processing procedures. Less than,
The operation of the embodiment of the present invention shown in FIGS. 1 to 3 will be described in detail with reference to FIGS.

Referring to FIG. 4, the agent control server 2
The operation of will be described. In the flowchart shown in FIG. 4, first, an action such as purchase, service use, community activity, etc. occurs by the user, purchase information and activity record information are generated by the record information generation system 1, and record information is recorded in the agent control server 2. The agent control server 2 supplied as
The data is stored in B283 (step S401). Therefore, the point calculation unit 21 stores the record information for determining the behavior of the agent, which is the target of the record, in the record history DB.
283 is read (step S402), the pointing rule stored in the pointing rule DB 281 is read out (step S403), and points are calculated based on the record history read according to this rule (step S404). Further, the calculated points are accumulated in the point management DB 284 (step S405) and are transmitted to the agent operation terminal device 3 via the point transmission unit 22 (step S406).

On the other hand, the behavior conversion rule generation unit 23 reads out the personal attributes accumulated in the member management DB 282 and the performance history DB 283 (step S411), and the point calculation unit 2
Based on the points calculated and accumulated by 1 (step S412: reading out the point management DB 284), a behavioralization rule for deriving a personalized behavior that determines the behavior of the mascot type agent is generated (step S413). Then, after once accumulating in the behavior conversion rule DB 285 (step S414),
It transmits to the agent operation | movement terminal device 3 via the behavior conversion rule transmission part 24 (step S415).

Further, the recommendation parameter generating section 25 obtains several recommendation events as inputs (steps S421 to S423), and only when there are these recommendations (step S42).
4) Generate recommendation parameters based on the set conditions (step S425). The recommendation parameter generated here is temporarily stored in the recommendation parameter DB 286 and is transmitted to the agent operation terminal device 3 via the recommendation parameter transmission unit 26 (step S426). Data transmission to the agent operation terminal device 2 by the behavior conversion rule transmission unit 24, the point transmission unit 22, and the recommendation parameter transmission unit 26 is performed by a timer (scheduler), pull event in HTTP, etc., update of recommendation event, actual result. It is triggered by any of the information reception. Further, the above-mentioned achievement information reception and point generation operation (steps S401 to S40)
6), behavior rule generation (steps S411 to S41)
5), recommendation parameter generation (step S
421 to S426) each occur and are processed asynchronously. Furthermore, the points calculated by the point calculation unit 21 are accumulated in the point management DB 284 on an individual basis, and the point management unit 27 can relate the points management DB 284 on a group basis and manage points on a group basis. . By this,
The same point can be managed by a plurality of people via the point management unit 27. As a result, the behavior of the mascot can be shared by a plurality of people.

The point conversion rule may be input not only in the purchase record but also in recordable record record information. For example, the activity results of sports circles, the sales results of individuals, the recycling activity results, and the like. In the process of making points, not only the history information for making points, but past performance data such as individual attribute information and purchase history, environmental factors, etc. have an influence. On the other hand, the behavioral rule is based on the accumulated life points, and is influenced by environmental parameters such as location, time, temperature, personal attributes such as age, gender, preference, etc., while being influenced by mascot type agents. It is a personalized rule for deriving behavior that determines behavior.

Next, the operation of the agent operation terminal device 3 will be described with reference to FIG. In the flowchart shown in FIG. 5, first, when there is an update from the agent control server 2, the behavioralization rule, the point, and the recommendation are respectively described as the behavioralization rule receiving unit 31, the point receiving unit 36, and the recommendation parameter receiving unit. Three
5 (steps S502, S512, S
522). Further, the environmental parameters are also received via the environmental parameter acquisition unit 34 (step S53).
2). Upon reception of the behavioralizing rule, it is first checked whether or not the behavioralizing rule is updated (step S
501), if the behavioralization rule is updated, the behavioralization rule updated by receiving the behavioralization rule is received (step S502), and the behavioralization rule storage unit 371 is updated (step S503). The same applies to points, recommendation parameters, and environment parameters.
The point storage unit 372, the recommendation parameter storage unit 374, and the environment parameter storage unit 373 are updated (steps S513 and S523).

After the behavioral rules, points, and various parameters are accumulated in the respective accumulating sections as described above, the timer (scheduler) or the reception of the recommendation parameters, the change in the environmental factors greatly exceeding the threshold, and the behavior The behavior process described below is executed by using any of the timings set by the conversion rule itself as a trigger (step S550). The behavior processing is shown in FIG. In FIG. 6, the behavior generation unit 32 first determines the behavior conversion rule storage unit 37.
1, point storage unit 372, environment parameter storage unit 37
3. Read the respective data stored in the recommendation parameter storage unit 374 (step S55)
1). Then, based on the accumulated points, the behavior of the mascot type agent is determined according to the updated behavior conversion rule. At this time, if the environment parameter or the recommendation parameter is supplied, the behavior generation unit 32 The behavior of the determined agent is reflected (steps S552 and S553).

The behavior of the mascot type agent determined and generated by the behavior generating section 32 is supplied to the behavior expressing section 33, and the behavior determined by the behavior expressing section 33 is displayed on the screen by using the mascot type agent. Represented on the device. That is, the behavior expression unit 33 translates the behavior into a command that depends on the agent operation terminal device 3 and reflects it in the movement of the mascot (step S55).
4) The mascot is expressed so as to attract the behavior from the generated behavior (step S555). Here, it is expected that the user who sees the mascot displayed on the screen or the device that is a mascot that expresses the behavior will take action to train the mascot.

Regarding the behavior of the mascot type agent,
Finally, it is converted into a plurality of universal state information (behavior) that determines the behavior of the agent. A behavior is a universal instruction that does not depend on the device on which it operates, and is then translated and executed into an individual device-dependent instruction set for operating the agent. Here, the universal information is, for example, information such as "I am hungry", "I am thirsty", "I want to see a movie", and "I want clothes". On the basis of this universal information, for example, in the case of a program that operates on a mobile phone, the mascot type agent operates such that the state is visually expressed using a three-dimensional polygon. Further, the behavior is not limited to the one that represents the movement of the visible mascot, and may be a voice or a stimulus to the living body, and is an event that increases or decreases the accumulated life points themselves. Good.
Note that the position information received by the agent control server 2 is also generalized as a kind of performance information, and can be reflected in the life point or can be reflected in the behavior of the mascot by utilizing it in recommendations based on the position information. . For example, “I'm buying coffee at a Shibuya store,
In the case of the performance information of "drinked", it becomes "place = Shibuya", "occasion = waiting", which is managed as a life point of "not holding hands" and an occasion of "being in Shibuya" and can be applied to recommendations. . On the other hand, environmental parameters are environmental factors around which the user is currently located, such as sensors and other services (weather,
The service is provided by the agent control server 1 and is not provided by the agent control server 1.

FIG. 7 and FIG. 8 are diagrams cited for illustrating the operational relationship among the record information generating system, the agent control server, and the agent operation terminal device by exemplifying the pointization rule and the behavior conversion rule. is there. Here, it is assumed that the user takes an action regarding purchase. As a result, the in-store P as the performance information generation system 1
The OS server generates purchase information (purchase teriyaki set at a store in Shibuya). Here, the mobile phone as the agent operation terminal device 3 absorbs the purchase information via a POS terminal (not shown) and supplies it to the point calculation unit 21 of the agent control server 2 via the IP network 4.

The point calculation unit 21 calculates the points associated with the previous purchasing activity according to the point conversion rules stored in the point conversion rule DB 281. Here, as a point conversion rule, when you purchase a product in Shibuya, you add 10 points (rule) to "life" which is one of the life parameters that determines the life point, and when you purchase on a birthday, it becomes "life". 20 points increase (rule), if you purchase once a week, you will get 2 in "Fullness"
An increase / decrease point for each life parameter used when calculating a life point, such as 0 point increase (rule), is defined. On the other hand, member management D
B282 stores member personal information such as user ID, gender, age, date of birth, taste, etc., and the history DB 283 stores member purchasing information such as user ID, date of use, and product name as history. The personal attribute associated with the user ID is supplied to the point calculation unit 21.

The point calculation unit 21 uses the purchase information as an input value, the pointization rules stored in the pointization rule DB 281, the member management DB 282, and the history record DB2.
Merchant points and life points are totalized from the attribute information stored in 83. Here, the merchant points are 52 points, which is 10% of the purchase amount of 525 yen. Regarding life points, the purchase price is 1
The point defined by the rule is added to the value divided by 0 to obtain 62, and the point defined by the rule is applied to the "fullness" to give 20 points. And
The point management unit 27 is generated by the point calculation unit 21, and is a merchandise point 52, “life” 62, and “stress” that are increase / decrease points that can be valued in the real world.
The life points for determining the behavior of the mascot-type agent having 0 and the "fullness" 20 as life parameters are stored in the point management DB 284, respectively.

On the other hand, the behavioral rule generation unit 23 refers to the member management DB 282 and the history record DB 283 based on the life points accumulated in the point management DB 284, and obtains personal attributes such as age, sex, and preferences. , And generate a personalized rule that derives the behavior that determines the behavior of the mascot agent while being affected by the recommendation event,
It is updated by downloading to the agent operation terminal device 3 as needed. The recommendation event is automatically generated, or the desire is accepted in real time based on rules preset by the partner store, for example, new movie screening information, time sale information, etc. Is. These recommendation events are generated by the recommendation parameter generation unit 25, and are supplied to the agent operation terminal device 3 via the recommendation parameter transmission unit 26. In the agent operation terminal device 3,
Life points, behavior rules, and recommendation parameters stored in the point management DB 284 are downloaded.

In the agent operation terminal device 3, the life point, the behavior conversion rule, and the recommendation parameter are transmitted from the agent control server 2 via the point reception unit 36, the behavior conversion rule reception unit 31, and the recommendation parameter reception unit 35, respectively. To receive. Further, the location, time, temperature, temperature, weather, humidity, or environmental parameters, such as stress level, body temperature, thirst, and blood pressure, which are available from the human body sensor and are not shown in the figure, which are installed in the agent operation terminal device 3. It is acquired via the environment parameters acquisition unit 34 via sensors. The behavioralization rule received by the behavioralization rule receiving unit 31 is stored in the behavioralization rule storage unit 371. Here, the behavior conversion rule generated by the agent control server 2 is that the life parameter “life” is reduced by 20 points when the temperature is 30 degrees or higher, and the life parameter “life” is decreased when the movie is not watched for one month or more. Increase stress by 10 points,
When eating teriyaki set at a hamburger shop, the life parameter "fullness" is increased by 10 points.

On the other hand, the behavior generator 32 receives the life parameter “life” 62 points via the point receiver 36,
We have already obtained data for life parameter "stress" of 0 points and life parameter "satisfaction" of 20 points. In addition, the position,
External environment data such as time, and information on natural environment such as temperature and biological environment are obtained through sensors. Further, for example, a new movie is shown in Shibuya at 7:00 pm, and a recommendation parameter such as a bargain for an office lady from 18:00 to 19:00 is obtained via the recommendation parameter receiving unit 35.

Therefore, the behavior generation unit 32 refers to the life point received while referring to the behavior conversion rule storage unit 371,
The behavior of the mascot type agent is generated by fusing environment parameters and recommendation parameters.
Here, if the degree of satisfaction is 10 or less, “behavior 1” is selected, and if there are other recommendation events, “behavior 2” is selected. "Behavior 1" means "I want to eat a hamburger", and "Behavior 2" means "Why not watch a movie in Shibuya?" The behavior expression unit 33 causes the mascot type agent to express these behaviors.
Depending on the agent operation terminal device 3, for example, it is converted into an operation command for an applet, converted into an operation command for a pet-type home appliance, or a command of a wearable computer (display, voice reproduction, stimulating the human body, etc. Command) to control the operation of the mascot type agent. The user who sees this takes further actions such as purchasing activity, service use, community activity, etc. in order to develop the mascot.

In this way, paying attention to the essential desire of human beings to develop a mascot only for themselves and a group,
By linking this desire with economic and social activities, this secondary desire can create a revolutionary cycle in which economic and social activities flourish. In addition, the points accumulated through product purchasing, service usage, community activities, and corporate activities, the accumulation rules, the natural environment that influences the points, and the behavior rules of mascot-type agents that act based on those points are described. By combining them, it becomes possible to increase customer loyalty and intent to participate in community activities, and activate purchasing behavior and corporate activities. As mentioned above,
The information from the record information generating system 1 may be directly transmitted to the agent control server 2 without passing through the agent operation terminal device 3. In addition to the agent operation terminal device 3, a plurality of agent control servers 2 can be provided for load distribution or function distribution.

FIG. 9 and FIG. 10 are flowcharts quoted for explaining the operation in another embodiment of the present invention, and show the processing procedure of the agent operation terminal device. In the embodiment of the present invention described above, the agent control server 2
Calculate points based on the point conversion rule in
Further, an example has been described in which the behavioralization rule is generated and transmitted to the agent operation terminal device 3, the behavior is generated in the agent operation terminal device 3, and the behavior is expressed. After that, the agent operation terminal device 3 performs processing including calculation of points based on the pointization rule, generation of behavior rules, generation of environment parameters and recommendation parameters,
Thus, the agent operation terminal device 3 which can operate independently will be described. In this case, it is possible to construct a peer-to-peer system in which the agent operation terminal device 3 directly receives the record information from the record information generation system 1 such as the in-store POS terminal or store control.

Hereinafter, a configuration operation of the agent operation terminal device 3 according to another embodiment of the present invention will be briefly described to avoid duplication of description. In this case, the agent operation terminal device 3 includes the point calculating unit 21, the recommendation event receiving / generating unit 29, and
Recommendation parameter generation unit 25, point management unit 27, point management DB 284, behavior conversion rule generation unit 23, point conversion rule DB 281, member management DB 2
82, achievement history DB 283 and behavior rule DB 285
Each unit and each DB having the same function as In addition, the behavior generation unit 32 that originally possesses the agent operation terminal device 3 and determines the behavior of the agent according to the behavior conversion rule based on points, and the behavior expression that is expressed on the device using the mascot type agent regarding the determined behavior. And a part 33. Note that the member management DB 282 in this embodiment stores personal preference information and the like as personal attributes.

2 and 3 show that the environment parameter and the recommendation parameter are generated, and the acquired environment parameter and the recommendation parameter are reflected in the behavior determination of the agent determined by the behavior generation unit 32. It is similar to the embodiment.

In the flow charts shown in FIG. 9 and FIG. 10, the agent operation terminal device 3 determines the behavior of the agent, which is the point to be pointed from the performance information generating system 1 in the point calculating unit 21 (not shown). The record information is obtained as an input, points are calculated according to the point conversion rule, and the points are stored in the point management DB 284 (FIG. 9, steps S901 to S905). On the other hand, based on the points calculated by the point calculation unit 21, a behavior conversion rule for deriving a personalized behavior that determines the behavior of the agent based on the individual attributes accumulated in the member management DB 282 and the history record DB 283 is generated. , And stores in the behavior conversion rule DB 285 (step S9
11-S914).

Further, some recommendation parameters or environment parameters are generated and stored in the recommendation parameter storage unit 374 and the environment parameter storage unit 373 (steps S921 to S92).
7). Reception of the above-mentioned record information, point generation (steps S901 to S905), behavior rule generation (step S9)
11 to S914), the recommendation parameter, and the environment parameter acquisition (steps S921 to S927) are asynchronously generated and processed.

After the behavioral rules, points, and various parameters are accumulated in the respective DBs as described above, timers or recommendation parameters are received, changes in environmental factors greatly exceeding the threshold, and behavioral rules. The behavior generation unit 32 is activated by using one of the timings set by itself as a trigger (FIG. 10, step S95).
0). The behavior generation unit 32 includes a behavior conversion rule storage unit 371,
A point storage unit 372, an environment parameter storage unit 373,
Each data stored in the recommendation parameter storage unit 374 is read (step S951).

Next, based on the calculated points, the behavior of the mascot type agent is determined according to the read behavioralization rule.
Alternatively, when the recommendation parameter is supplied, it is reflected in the behavior of the agent determined by the behavior generation unit 32 (steps S952 and S95).
3). Then, after the behavior of the agent is generated by the behavior generation unit 32 (step S953), the behavior is supplied to the behavior expression unit 33, and the behavior determined by the behavior generation unit 32 is converted into a command of the device (step S954). Is used to represent on the device (step S95
5).

As described above, the present invention has a ruled mechanism that can reduce the purchasing operation and the purchasing history to various life points of the mascot type agent, and the life points of the mascot type agent and changes depending on the life points. The mechanism for making the behavior of the mascot type agent into a rule is realized by the agent control server 2 or the agent operating terminal device 3. By cooperating with these and the mascot type agent operating on the agent operating terminal device 3, Behavior control of a mascot that attracts purchasing activities, community activities, etc. can be realized.

In addition, the behavior of the mascot is determined by collaborating the accumulated points and states such as the environmental parameters and the recommendation parameters acquired through the biological environment sensor, thereby attracting a real purchasing activity as a purchasing agent. It will be possible. The agent operation terminal device 3 can be applied to various applications such as an application that operates on a mobile phone, a self-contained pet home appliance, and a car navigation system. For example, it is possible to express the behavior of an anthropomorphic vehicle and making a noise like a pet when the oil is changed or when the amount of gasoline is reduced. Or, if the refrigerator is anthropomorphic and you need food supplements such as vegetables, a vegetable alien (mascot)
It can be applied to make noise. In particular, when a mobile phone is used as the agent operation terminal device 3, the purchase information can be updated in real time at the time of purchase, the person can be easily identified, and real-time marketing based on the position and purchase information can be performed. Since it is possible, the effect obtained is large.

In the above-described embodiment of the present invention, as an example of the activity to be activated, only the purchase at the real store has been illustrated, but in addition, the purchase at the EC store, the service use, the sales of the employee in the company, Anything that can be converted into points, such as attendance management of employees and part-time jobs, quality improvement campaigns, lessons and learning, club activity records, recycling campaigns, household accounts, etc., can be used. Further, although the POS terminal and the store controller in a real shop are illustrated as an example of the record information generating system, it is also possible to use a company internal system such as an EC site on the Internet, a community site, a personnel / labor system, a sales support system or the like. Furthermore, although a mobile phone has been illustrated as an example of the agent operation terminal device on which the agent operates, a PD
A (Personal Digital Assistants), a car navigation system, a mobile terminal such as a videophone, a telephone with a display, a personal computer, an internet home appliance, and a pet-type home appliance can be considered.

As examples of factors affecting point generation, in addition to static personal attributes, activity history such as purchase history, environmental factors such as time, place, season, temperature, cross-sell and stamp rally, etc. There are combinations of activities. Furthermore,
Examples of factors that influence behavior generation are biological points, environmental parameters (time given by a timer, temperature and humidity that can be acquired by seasons and sensors, biological information, weather information obtained from other systems, etc.), partners There is recommendation event information such as the case of promoting a sales targeting a person having a certain attribute from a store. Further, in the above-described embodiment, the communication between the agent operating terminal device 3 and the agent control server 2 is assumed to be performed by HTTP, but the communication is not limited to this, and SMTP (Simple Mai) is used.
l Transfer Protocol) and remote procedure call protocols (SOAP (Simple Object Access Protocol)
col), IIOP (Internet Inter-ORB Protocol), and various other communication protocols can be used. The above-described present embodiment basically does not depend on the communication protocol and can be realized by applying any communication protocol. Further, in the above-described embodiment, the behavioral rule, the points, the recommendation parameter, and the environment parameter are downloaded from the agent control server 2 when the agent operation terminal device 3 confirms the update, but the present invention is not limited to this. Do not mean. The agent control server 2 uses behavioral rules, points,
When all or any of the recommendation parameters and the environment parameters are updated, the agent operation terminal device 3 may be instructed to download.

In the embodiment of the present invention described above,
The point calculation unit 21, the point transmission unit 22, and the behavior conversion rule generation unit 2 which constitute the agent control server 2
3, the behavior conversion rule transmission unit 24, the recommendation parameter generation unit 25, the recommendation parameter transmission unit 26, the recommendation event reception / generation unit 29, and the behavior conversion rule reception that configures the agent operation terminal device 3. A part 31, a behavior generation part 32,
The procedure executed by each of the behavior expression unit 33, the environment parameter acquisition unit 34, the recommendation parameter reception unit 35, and the point reception unit 36 is recorded in a computer-readable recording medium, and is recorded in this recording medium. It is assumed that each function in the mascot type agent system in which the present invention is realized is executed by causing a computer system to read and execute the program. The computer system mentioned here includes an OS and hardware such as peripheral devices.

The "computer system" is WW.
If the W system is used, the homepage providing environment (or display environment) is also included. The "computer-readable recording medium" means a flexible disk, a magneto-optical disk, a ROM, a CD-R.
A portable medium such as an OM or a storage device such as a hard disk built in a computer system. Further, the "computer-readable recording medium" means a volatile memory (RA) inside a computer system which is a system or a client when a program is transmitted via a network such as the Internet or a communication line such as a telephone line.
As in M), the one holding the program for a certain period of time is also included.

Further, the above program may be transmitted from a computer system in which the program is stored in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the "transmission medium" for transmitting the program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line. Further, the program may be a program for realizing some of the functions described above. further,
It may be a so-called difference file (difference program) that can realize the above-mentioned functions in combination with a program already recorded in the computer system.

Although the embodiment of the present invention has been described in detail above with reference to the drawings, the specific configuration is not limited to this embodiment, and includes a design etc. within the scope not departing from the gist of the present invention. Be done.

[0081]

As described above, according to the present invention, a ruled mechanism capable of returning the purchase operation and the purchase history to various life points of the mascot type agent, and the life point of the mascot type agent. A mechanism that rules the behavior of the mascot type agent that changes by it can be realized by the agent control server or the agent operating terminal device, and by connecting these with the mascot type agent operating on the agent operating terminal device, purchasing activities can be performed. ,
It is possible to realize behavior control of a mascot that attracts community activities and others. In addition, by attracting realistic purchasing and community activities as an agent by determining the behavior of the mascot by collaborating the accumulated points and states such as environmental parameters and recommendation parameters acquired through the biological environment sensor. You can In addition, the load of the agent control server or the function can be distributed by having the agent operation terminal device perform processing including calculation of points based on the pointization rule, generation of behavior rules, generation of environment parameters and recommendation parameters. In addition, the agent operating terminal device 3 directly receives the performance information from the performance information generating system 1 such as in-store POS terminal and store control.
It is possible to build peer type system.

In this way, paying attention to the essential desire of human beings to develop a mascot only for themselves and a group,
By linking this desire with economic and social activities, this secondary desire can create a revolutionary cycle in which economic and social activities flourish. In addition, the points accumulated through product purchasing, service usage, community activities, and corporate activities, the accumulation rules, the natural environment that influences the points, and the behavior rules of mascot-type agents that act based on those points are described. By combining them, it becomes possible to increase customer loyalty and intent to participate in community activities, and activate purchasing behavior and corporate activities.

[Brief description of drawings]

FIG. 1 is a diagram showing a system configuration of a mascot type agent system according to the present invention.

FIG. 2 is a block diagram showing the internal configuration of an agent control server according to the present invention by expanding its functions.

FIG. 3 is a block diagram showing the internal configuration of the agent operation terminal device according to the present invention by expanding the functions.

FIG. 4 is a flowchart quoted for explaining the operation of the embodiment of the present invention, showing a processing procedure of a server program for the agent control server.

FIG. 5 is a flowchart cited to explain the operation of the exemplary embodiment of the present invention, and is a diagram showing a processing procedure of a terminal program for the agent operation terminal device.

FIG. 6 is a flowchart quoted for explaining the operation of the exemplary embodiment of the present invention, and is a view showing a continuation of FIG. 5;

FIG. 7 is a diagram cited to exemplify a point-based rule and a behavior-based rule to explain an operational relationship among a record information generating system, an agent control server, and an agent operation terminal device.

FIG. 8 is a diagram cited to illustrate an operational relationship between an agent control server and an agent operation terminal device by exemplifying a pointization rule and a behavior conversion rule.

FIG. 9 is a flowchart quoted for explaining the operation in another embodiment of the present invention, showing a processing procedure of the agent operation terminal device.

FIG. 10 is a flowchart quoted to explain the operation of another embodiment of the present invention.
The continuation of is shown.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Performance information generation system, 2 ... Agent control server, 3 ... Agent operation terminal device, 4 ... IP network, 21 ... Point calculation part, 22 ... Point transmission part,
23 ... Behavior rule generation unit, 24 ... Behavior rule transmission unit, 25 ... Recommendation parameter generation unit, 26
... Recommendation parameter transmission unit, 27 ... Point management unit, 28 ... Various DB devices, 29 ... Recommendation event reception / generation unit, 31 ... Behavior rule reception unit, 32 ... Behavior generation unit, 33 ... Behavior expression unit, 34 ... Environmental parameter acquisition unit, 35 ... Recommendation parameter reception unit, 36 ... Point reception unit, 37 ... Various data storage units, 281 ... Pointing rule DB, 282 ... Member management DB, 283 ... Actual history DB, 284 ... Point management DB, 285 ... Behavioral rule DB, 286 ... Recommendation parameter DB, 371 ... Behavioral rule storage unit, 372 ... Point storage unit, 373 ... Environmental parameter storage unit, 374 ... Recommendation parameter storage unit

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Kozo Fukugaki             7-1 16 Akasaka, Minato-ku, Tokyo Accen             Within Chua Corporation

Claims (23)

[Claims] 1. A mascot type agent system in which an agent operating terminal device and an agent control server are connected via an information communication network, wherein the agent control server determines the behavior of an agent to be pointed. The behavioral rule for deriving a personalized behavior that determines the behavior of the mascot-type agent based on the calculated point based on the calculated point, by generating the point information according to a predetermined rule as the input of the performance information for And transmits the points and the behavioralization rule to the one or more agent operation terminal devices, the agent operational terminal device determines the behavior of the agent according to the behavioralization rule based on the points, and the mascot type On the device using an agent Mascot type agent system, characterized in that it represents. 2. An agent control server connectable to an agent operating terminal device via an information communication network, wherein point information is used as input to obtain record information for determining the behavior of an agent. An agent control server comprising point calculation means for calculating points according to a rule, and point transmission means for transmitting the calculated points to the agent operation terminal device in which a mascot type agent operates based on points. 3. In the case where the agent operation terminal device operates the mascot type agent based on the points and the behavior conversion rule, the agent control server is configured to operate the agent based on the personal attribute based on the calculated points. It further comprises a behavioralization rule generation means for generating a behavioralization rule for deriving a personalized behavior that determines an action, and a behavioralization rule transmission means for transmitting the generated behavioralization rule to the agent operation terminal device. The agent control server according to claim 2, characterized in that. 4. A recommendation parameter generating unit that obtains a recommendation event that attracts a user's action as an input, and generates a recommendation parameter based on a set condition, and the generated recommendation data parameter to the mascot. The agent control server according to claim 2 or 3, further comprising: a recommendation parameter transmitting unit that transmits the type parameter to the agent operation terminal device as one of the parameters for determining the behavior. 5. A point management database in which the points calculated by the point calculation means are accumulated and managed, and a point management means that associates the point management databases in group units and manages points in the group units. 5. The apparatus according to claim 2, wherein the point transmitting means transmits the points of the group to which the agent operation device serving as a transmission destination belongs to the agent operation device.
An agent control server according to any one of 1. 6. The record information for determining the behavior of the agent also includes a purchase activity of a product coming from a record generation system connected via the information communication network, and the point calculating unit is the purchaser. The agent control server according to claim 5, wherein points generated by an activity are further accumulated in the point management database. 7. An agent operation terminal device for operating a mascot type agent that behaves by obtaining points from an agent control server via an information communication network, the behavior receiving a behavior conversion rule generated by the agent control server. Conversion rule receiving means, behavior generation means for determining the behavior of the mascot type agent according to the behavior conversion rule based on the points obtained from the agent control server, and on the device using the mascot type agent for the determined behavior. An agent operation terminal device, comprising: a behavior expressing means for expressing. 8. An environment parameter acquisition unit for acquiring an environment parameter is provided, and the behavior determination is performed by reflecting the acquired environment parameter in the behavior determination of the mascot type agent determined by the behavior generation unit. The agent operation terminal device according to claim 7, which is characterized in that. 9. A recommendation parameter receiving means for receiving a preset recommendation parameter, which is a parameter for inviting a user's action, and is provided for determining the behavior of the mascot type agent determined by the behavior generating means. 9. The agent operation terminal device according to claim 7, wherein the behavior determination is performed by reflecting the recommendation parameter. 10. The agent operation terminal device according to claim 7, wherein the behavior conversion rule is updated by being downloaded by a trigger from the agent operation terminal or an instruction from the agent control server. . 11. An agent control method in a mascot type agent system in which an agent operation terminal device and an agent control server are connected via an information communication network, for determining the behavior of an agent to be pointed. Generates points according to a predetermined rule by obtaining the performance information of as input, and generates a behavioralization rule for deriving a personalized behavior that determines the behavior of the mascot-type agent based on the calculated points based on the individual attributes. Then, the points and the behavioralization rules are transmitted to the one or more agent operation terminal devices, the behavior of the mascot type agent is determined based on the points according to the behavioralization rules, and the agent operation is performed using the mascot type agent. Terminal A method for controlling a mascot type agent, comprising the step of expressing on a device. 12. An agent control server program used for an agent control server connectable to an agent operating terminal device via an information communication network, for determining the behavior of a mascot type agent to be pointed. Agent control for causing a computer to execute a step of obtaining record information as an input and calculating a point according to a pointing rule, and a step of transmitting the calculated point to the agent operation terminal device which operates a mascot type agent based on the point Server program. 13. When the agent operation terminal device operates the mascot type agent based on the points and the behavior conversion rule, the agent control server, based on the calculated points, a member management database, a purchase history. Generating a behavioralization rule for deriving a personalized behavior that determines the behavior of the mascot type agent, which is influenced by personal attributes stored in a database; and the agent behavioral terminal device that generates the behavioralization rule. The agent control server program according to claim 12, further causing a computer to execute the step of transmitting to the agent control server. 14. A step of obtaining a recommendation event as an input, which attracts a user's action, and generating a recommendation parameter based on a set condition; and determining the behavior of the mascot type agent based on the generated recommendation parameter. Sending to the agent operating terminal as one of the parameters for
Alternatively, the agent control server program described in 14. 15. The accumulated points are accumulated,
The point management database to be managed is associated with each group, and the step of managing the points in the group and causing the computer to execute the step of transmitting the points include the points of the group to which the agent operation device as the transmission destination belongs. 13. Transmitting to an operating device.
The agent control server program described in. 16. An agent operation terminal control program used for an agent operation terminal device for operating a mascot type agent that behaves by obtaining points from an agent control server via an information communication network, the program being generated by the agent control server. Receiving a behavioralization rule according to the behavioralization rule based on the points obtained from the agent control server, and an agent using a mascoty agent with respect to the determined behavior. An agent operation terminal control program that causes a computer to execute the steps expressed on the operation terminal device. 17. The computer according to claim 16, wherein the computer is made to execute a step of acquiring an environment parameter and a step of determining a behavior by reflecting the acquired environment parameter on the behavior of the determined mascot type agent. Agent operation terminal control program. 18. A step of receiving a preset recommendation parameter, which is a parameter for inducing a user's action, and reflecting the recommendation parameter on the behavior of the determined mascot type agent to determine a behavior. The method of causing a computer to execute the steps of
The agent operation terminal control program according to any one of 6 or 17. 19. The computer according to claim 16, which causes a computer to execute a step of updating the behavioral rule by downloading it from the agent control server according to a trigger from the agent operation terminal device or an instruction from the agent control server. Agent operating terminal control program. 20. An agent operation terminal device for operating a mascot type agent, the point being obtained as input, record information for determining the behavior of the agent, which is the object of point conversion, and points are calculated according to a predetermined rule. Generating means, based on the calculated points, a behavioralization rule generating means for generating a behavioralization rule for deriving a personalized behavior that determines the behavior of the mascot type agent based on an individual attribute, and the points It is characterized by further comprising: a behavior generation means for determining a behavior of the mascot type agent according to the behavior conversion rule, and a behavior expression means for expressing the determined behavior on a device using the mascot type agent. Agent operating terminal device. 21. An environment parameter generating means for generating an environment parameter is provided, and the behavior determination is performed by reflecting the acquired environment parameter in the behavior determination of the mascot type agent determined by the behavior generation means. Claim 20
The agent operation terminal device according to 1. 22. A recommendation parameter generating means for generating a recommendation parameter for inducing a user's action, wherein the recommendation parameter is reflected in the behavior determination of the mascot type agent determined by the behavior generating means, 22. The agent operation terminal device according to claim 20, wherein a behavior determination is performed. 23. An agent operation terminal control program used for an agent operation terminal device for operating a mascot type agent, wherein the record information for determining the behavior of the mascot type agent, which is the object of point conversion, is input. And a step of calculating points according to a predetermined rule, and a step of generating a personalized behavioralizing rule for deriving a behavior that determines the behavior of the mascot type agent based on the personal attribute based on the calculated points And a step of determining a behavior of the mascot type agent based on the point according to the behavior conversion rule, and a step of expressing the determined behavior on the device by using the mascot type agent. Count operation terminal control program.