JP2003067638A - Advertisement image output and customer wisdom input device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To arouse a purchase desire for a commodity displayed on a screen and autonomous improvement of the commodity for a customer when the customer just looks at a screen by utilizing the principle of 'when he sees it, he wants it' and 'when it is shown, he wants it'. SOLUTION: A server 11 is connected to the Internet and an advertisement image 31 is transmitted from the server 11. A commodity display part 33 is arranged at an upper left part of the advertisement image 31, a superiority display part 34 is arranged at a lower left part, a structure/constitution display part 35 is arranged at an upper right part and an obtained information display part 36 is arranged at a lower right part respectively. At the commodity display part 33, two photo images 32 for which different pieces of the commodity are photographed respectively are parallelly arranged together with the prices. Though they are similar articles, at the superiority display part 34, superiority display 40 for which they are compared with another commodity in the case of purchasing the commodity is entered. At the structure/constitution display part 35, information 45 regarding the structure/ constitution of advertised commodity is arranged. At the obtained information display part 36, a button 47 for opening a page where purchase consideration information, examples of questions before purchase and a purchase procedure are entered is arranged and the contents can be browsed.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention outputs advertisement image information suitable for distribution on the Internet or the like, and
The present invention relates to a device for inputting / outputting an advertisement image and information that allows a customer to input a proposal. The present invention also relates to a device for inputting / outputting an advertisement image and information so that the customer can see the adoption status of a proposal from a customer and the conventional complaint handling information for clay.

[0002]

2. Description of the Related Art Recently, so-called online sales via the Internet have become common. This online sales is a proposal to deliver product advertisement information as images to customers via the Internet, and to improve the sales relationship between the product provider and the customer via the Internet and to actively improve the products. And so on.

In this case, the image information about the product is generally a list format or a menu format, and is generally a list of product images. Although some products are added with a product description, only those that are entered from a list or menu and a description is added to the product image are implemented.

[0004]

The above-mentioned advertisement information of the related art demands a customer who browses the advertisement information from the beginning to make an intention of selecting such a menu,
Based on this, the corresponding product or a product similar thereto is selected. That is, the conventional advertisement information is in a format in which a customer who has an approximate knowledge about a product in advance and wants to select and consider the product selects the product from a list or a menu.

In the past, when there was a proposal from a customer, there was no formal window or formal channel for accurately accepting the proposal of the wisdom of what the customer should do. For this reason, it is hard to say that the true voices and true suggestions from the customers are enough, and the product development and market development in which the customers have fully participated were really difficult.

[0006] Therefore, the advertisement information of the products in the conventional online sales has a function of only allowing the target customers to select the products, which already has an approximate knowledge about the specific products. Therefore, it does not cause an effective purchase motivation when the customer looks at the product for the first time.

According to the present invention, instead of a customer having a general knowledge of the product selecting a product from a list or a menu, the screen is structured as "I want to see" or "I want to see". Then, the method of sending the contents directly to the potential customer as the contents of the e-mail or the home page was made in order to solve such a problem. Therefore, the present invention is to provide an advertisement image output and input device that allows the customer to motivate the customer to purchase the product displayed on the screen only by looking at the screen. Another object of the present invention is to provide an advertisement image output and input device that enables effective product development and market development through customer participation. Of course, as before,
Lists and menus are also displayed on the related homepage, and even if a potential customer who has knowledge or interest in the product enters the product information from the list or menu,
The product display page becomes visible. Therefore, this form of advertisement information also transmits product information to customers who are inevitably invisible in the previous phase (stage) of entering product information from general lists and menus. .

[0008]

In order to achieve the above-mentioned object, in the present invention, a product display section for displaying two different similar products side by side and a superiority for displaying superiority of advertisement products. A display unit, a structure / configuration display unit for displaying the structure / configuration of the advertisement item, and an acquisition information display unit for displaying information for obtaining the advertisement item. In the present invention, the term “commodity” means, in addition to a concrete object, a trip,
Services such as education and learning are also included.

Accordingly, the parallel display of two different similar products gives the browsing customer an impression of two products narrowed down before allowing the customer to decide whether to buy or not buy the product. And motivate purchasing,
Information on the difference between the two can be recognized for decision-making in product selection. Also, the overall purpose of the advertising product, and the effect of what the product can do to achieve it,
Information on the function and superiority over other products can be recognized on the superiority display part, and the structure / configuration of the advertisement item can be recognized on the structure / configuration display part, and the information for obtaining the advertisement item can be obtained after the purchase intention is driven. You can easily get it on the display.

Further, by providing a button that allows the user to enter another display page with the complaint handling information on the product supplier side for the proposal from the customer and the conventional complaint,
If you are more worried, just click the button in the above screen. In other words, since it is possible to see the information on how the customer's proposal is taken in and what kind of complaints the customer has dealt with in the past, it is possible to have a sense of security for the product. Therefore, the customer who browses the screen is motivated and decides to purchase the product only by the browsing.

Since the image information is presented so that the product display unit is arranged in the upper stage and the superiority display unit is arranged in the lower stage, after the browsing customer visually recognizes the existence of the product on the product display unit. , It is possible to easily recognize the superiority of a product only by slightly moving the line of sight, and thus a new purchasing motivation occurs.

If the structure / configuration information display unit is arranged beside the product display unit, the customer can easily obtain the structure / configuration information about the product by slightly moving the line of sight laterally. Can be generated, and the purchase will be generated as well.

If the product display section is displayed on the upper left side, the structure / configuration information display section is displayed on the upper right side, the superior information display section is displayed on the lower left side, and the product acquisition information display section is displayed on the lower right side, As described above, the customer can obtain the structure / configuration information about the product only by slightly moving the line of sight horizontally, and the superiority information about the product by only slightly moving the line of sight vertically. Obtainable. Further, after that, information about the purchase of the product can be obtained by only slightly moving the line of sight. For this reason, the recognition of the existence of the characteristic of the product and the motivation to purchase the product are driven on one screen, and it is necessary to obtain the proper superiority of the product, the structure / configuration, and the purchase information for purchasing the product on the same screen. Information can be obtained, and customers can purchase products on the Internet in a satisfactory manner.

Further, it is possible to enter into a separate display page having a complaint handling information display section and a suggestion handling information display section regarding the wisdom of what to do from the customer in the structure / configuration information display section or the acquisition information display section. If a button is provided, the customer can make a proposal for a product plan on another page that can be entered by clicking the button. Therefore, it is possible to give the customer a sense of participation. Moreover, if the product supplier displays a record of how they responded to past complaints and prevented recurrence so that customers could see it,
The customer can immediately recognize the past complaint handling information on the product supplier side. Therefore, the customer can obtain a sense of security and a sense of trust for the product and the product supplier. In addition, the product supplier side will be able to improve the adoption status and quality of the customer's proposal in the product supply side company by opening the information display section to the outside, and also have an autonomous system for securing it. . Therefore, by combining the entire display, it is possible to create an effective cycle of proposal, improvement, sales, and supply market in which all of customers, sellers, and product supply companies can participate.

If the advertisement content display phrase (eg, catchphrase) is arranged at the upper end of the product display section, the customer can recognize the content of the advertised product also by characters, and further motivate purchasing.

[0016]

BEST MODE FOR CARRYING OUT THE INVENTION (First Embodiment) An embodiment of an advertisement image output apparatus embodying the present invention will be described below with reference to FIGS.

As shown in FIG. 1, a server 11 including a computer that constitutes the advertisement image output device of this embodiment.
Is connected to the Internet 12 as a communication network. A terminal 13, which is a computer of a general customer, is connected to the Internet 12.

As shown in FIG. 2, the server 11 includes a communication unit 21 as an output means for transmitting and receiving data to and from the Internet 12, a keyboard 22 for an operator to input data, and various types of data. A display unit 23 such as a CRT display for displaying an image is provided.

Further, the server 11 has a first storage unit 24 for storing program data for operating the server 11 and the like, and a second storage unit as a storage unit for storing advertisement image information, working data and the like. 25 are provided. Then, the control unit 26 as an output means of the server 11
Performs various controls based on the program, outputs advertisement image information, and causes it to be transmitted to the Internet 12.

FIG. 3 shows an advertisement image 31 displayed on the display unit 23 and distributed to the customer's terminal 13 via the Internet 12. The data of the advertisement image 31 is stored in the second storage unit 25 of the server 11 in HTML.
It is stored in the format. Further, a photograph image 32 is displayed in the advertisement image 31, which is stored in the second storage unit 25 in the JPEG format.

Then, the product display section 33 is located at the upper left of the advertisement image 31, the product superiority display section 34 is located at the lower left, the product structure / structure display section 35 is located at the upper right, and the product purchase information is displayed at the lower right. The parts 36 are arranged.

The product display unit 33 has display units 33 to 3 respectively.
The size is the largest among the six, and inside thereof, two photographic images 32 of different similar products (for example, clothes) are arranged in parallel along with their prices. At the upper end of the product display section 33, an advertisement content display word 37 is arranged and described based on a product-related theme or catch phrase.

At the lower end of the product display section 33, an image explanation 38 is arranged in which the photographic image 32 can be enlarged and the data of the photographic image 32 can be downloaded. By placing the mouse pointer on one of the photographic images 32 and clicking it, a page in which the clicked photographic image 32 is enlarged can be displayed. Therefore, by printing this page, it is possible to obtain the print paper of the desired size of the photographic image 32.

The advertisement content display word 37 and the photographic image 32
A moving image display unit 39 is arranged between and, and moving images of characters and images relating to products are displayed here. In the superiority display section 34, an superiority display 40 that compares the product with other products when the product is purchased and used is described. That is, the contents of the superiority display 40 are as follows: the highest purpose of use 41 at the highest level of the product, the effect function 42 when used (what can be done with it), the scene (process) 43 of use,
A comparison difference 44 compared to other general products is described.

On the structure / structure display section 35, a description 45 regarding the structure / structure of the advertisement product is arranged. As the structure / structure description 45, the material, accessories, tailoring state, size, method of maintenance treatment status, etc. of the advertisement product are displayed. Below the structure / structure display section 35, a button 46 for opening a page (not shown) of proposals from purchase customers and conventional complaint handling information is arranged. By clicking this button 46, another page (not shown) linked to this button 46 is displayed.

On this page, the policy of the company that is the product supplier regarding the advertising product, the suggestion of what to do from the customer, and the handling information for the past (conventional) complaint are posted. In addition, this page is provided with a column for transmitting a proposal from the customer to the server 11. The button 46 and the page opened by the button 46 constitute a proposal and complaint handling information display section from the customer.

The acquisition information display section 36 is provided with a button 47 for opening a page in which purchase consideration information, an example of a question before purchase, and a purchase procedure are opened. By clicking this button 47, each page is displayed. Is displayed and you can browse its contents. Further, at the lower end of the acquisition information display section 36, a description regarding returned goods is made.

The image 31 constructed as described above functions as follows. Displaying two similar but different products on the product display unit 33 makes the browsing customer feel as if the two selected products are showing. In other words, it gives the browsing customer a place to choose which to buy rather than an option to decide whether to buy it or not. Therefore, the browsing customer can be motivated to purchase. Further, when the customer buys something, if there are two objects to be compared, it becomes easy to grasp and understand the information on the difference by the comparison, and it is easy to decide which one to use.
On the other hand, when the number of objects is three or more, the information on the difference due to the comparison rapidly increases, which causes confusion in the comparison judgment.
Difficult to make decisions. This ease of decision making
This makes it easy to make a selection without giving the customer any trouble, which is extremely effective for motivating purchase. By displaying a moving image on the moving image display unit 39, it is possible to provide the customer with a wider range of information regarding the product and the image 31, so that interest can be generated.

Since the product display unit 33 is arranged at the most noticeable upper left part in the display screen, the customer can surely recognize the product image. In many cases, a person is more natural to send gazes up and to the left than to go down and to the right. That is, when there is an image, a person often naturally and unconsciously moves the line of sight to the left side or the upper left side. For this reason, the product display unit 33 is first and naturally noticed by the browsing customer, and then the purchase will be motivated and the start will be started.

After the customer recognizes the shape and color of the product, the customer can check the structure / configuration and material of the product in the structure / configuration display unit 35 by slightly moving the line of sight to the side. , It is possible to further deepen the recognition of products.

Further, before and after the customer recognizes the shape, color, etc. of the product, the superiority display section 34 recognizes the superiority of the product only by vertically moving the line of sight. You can Here, the superiority of the product is the purpose,
It is about the effects and functions at the place of use, and the description about these is summarized and described.

As described above, the product display unit 33 can sensuously recognize the main points of the difference from similar products, and the structure / configuration display unit 35 can recognize the structure / configuration of products having a difference. Since the superiority of the product can be recognized on the superiority display unit 34, a strong purchase motive can be given to the customer. Then, for the customer who wants to purchase, the information for purchasing can be given in the acquisition information display section 36, and the convenience for purchasing can be easily achieved.

In addition, the button 46 of the function display section 35
By clicking, it becomes possible to browse suggestions of wisdom from customers and conventional complaint handling reports, etc., so even if the product is online sales It can give a sense of trust. In addition, by browsing the opinions of other customers and posting their own suggestions, etc.
Interest in products will also increase.

To summarize the above, the advertisement image 31
Shows the image that the customer wants to see, and in the image 31, the difference is "what is it, what can be done, what kind of scene or process can be used, and how it is different from others." It is a web design that shows "etc." Unlike the conventional menu approach described above, this is an approach that helps to promote product sales, autonomous product development between product providers and customers, and growth of the confidence of product providers, after motivating purchasing. Therefore, the sales effect will be extremely high.

The present invention is not limited to the above embodiment, but can be embodied as follows. In the above-described embodiment, a specific product is displayed as the product displayed on the product display unit 33, but in addition, services such as education, learning, and travel are displayed. For example,
In the advertisement image 31 of the travel service, the product display unit 3
3 includes photo images 32 of different destinations, etc. in two different travel services. The superiority display section 34 is superior in terms of purpose and effect of travel, the structure / structure display section 35 is, for example, the contents of a restaurant or hotel to be used, the page linked to the acquisition information display section 36 is the travel information. The application procedure of is posted.

In the above-described embodiment, two advertising products are posted on the product display unit 33, but one of them is an advertising product and the other is a comparative product that is not an advertising target. Of course, in this case,
The fact that the product is an advertisement product and a comparison product, the difference between the two, and the like are also specified in the structure / configuration display unit 35, for example.

In the above embodiment, the positional relationship between the superiority display section 34 and the structure / configuration display section 35 is reversed,
Use a configuration in which they are relocated to each other. -Providing a button 46 for opening a window for inputting a complaint correspondence display page and a wisdom suggestion of what the customer should do in the function display section 35.

Embodying the invention with computer screen images under bidirectional communication. The technical idea other than the claims understood from the embodiment is as follows.

(1) Two different products are displayed in parallel in an advertisement image output device including a computer having a storage unit for storing advertisement images and an output unit for reading and outputting the advertisement images from the storage unit. Product display section,
Equipped with a superiority display section that displays the superiority of the advertisement item, a structure / configuration display section that displays the detailed structure / configuration of the advertisement item, and an acquisition information display section that displays information for obtaining the advertisement item. Image output method that outputs the displayed image.

(2) In (1) above, the product display section is displayed on the upper left side, the superiority information display section is displayed on the lower left side, the structure / configuration information display section is displayed on the upper right side, and the obtained information display section is displayed on the lower right side. A method of outputting an advertisement image, characterized in that

(3) A computer-readable storage medium for executing the function described in (1) or (2) above. (4) A program for causing a computer to execute the function described in the item (1) or (2).

[0042]

As described above in detail, according to the present invention, the screen is sent to the customer only by showing the screen to the customer by an advertisement such as a digital television, an HTML format e-mail, or the like. It is possible to motivate the user to purchase the product displayed on the screen and to participate in the improvement proposal of the product. Therefore, it is an excellent invention to create an interface between a supplier and a customer, which can effectively realize its purpose as a customer participation input device for advertising image information output and product improvement.

[Brief description of drawings]

FIG. 1 is a block diagram showing an Internet communication system.

FIG. 2 is a block diagram showing an advertisement information input / output device according to an embodiment.

FIG. 3 is a diagram showing an advertisement image screen.

[Explanation of Codes] 11 ... Server as Advertising Image Output Device, 21 ... Communication Unit as Output Means, 24 ... Second Storage Unit as Storage Means, 26 ... Control Unit as Output Means, 31 ... Advertisement Image,
33 ... Merchandise display section, 34 ... Superiority display section, 35 ... Structure /
Configuration display section, 36 ... Obtained information display section, 37 ... Advertisement content display phrase, 46 ... button, 47 ... button.

Claims (8)

[Claims] 1. A product display unit that displays two different products in parallel, a superiority display unit that displays the superiority of the advertising product, a structure / configuration display unit that displays the structure / configuration of the advertising product, and an advertisement. An advertisement image output device comprising: an image having an acquisition information display section for displaying information for acquiring an item. 2. A product display unit that displays two different products in parallel, a superiority display unit that displays the superiority of the advertising product, a structure / configuration display unit that displays the structure / configuration of the advertising product, and an advertisement. An image with an acquisition information display section that displays information for obtaining the product, a proposal from the customer, and a button that can enter another display page with complaint handling information on the product supplier side for the conventional complaint An advertisement image output device characterized in that the advertisement image is output. 3. The advertisement image output device according to claim 1, wherein the product display unit is arranged in an upper stage and the superiority display unit is arranged in a lower stage. 4. The advertisement image output device according to claim 1, wherein the structure / configuration information display unit is arranged beside the product display unit. 5. The product display section according to claim 1 or 2, wherein the product display section is displayed on the upper left side, the structure / configuration information display section is displayed on the upper right side, the superior information display section is displayed on the lower left side, and the obtained information display section is displayed on the lower right side. An advertising image output device characterized by the above. 6. The button according to claim 1, wherein the function information display unit or the acquisition information display unit is provided with a button that can enter another customer proposal and complaint handling information display unit, In addition, the advertisement image output device is provided with an input window through which a customer's proposal regarding a product can be input. 7. The advertisement image output device according to claim 1, wherein the advertisement content display word is arranged at the upper end of the product display unit. 8. Storage means for storing the image according to claim 1, and output means for outputting the image information stored in the storage means to an external communication network. An advertisement image output device comprising: an input unit for inputting necessary external information.