JP2003067511A - Pr information providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a PR information providing system functioned as a tool when a journalist concerned with mass media writes an article. SOLUTION: This PR information provider system is constituted by connecting a PR information demander's side terminal to a PC information distribution server distributing the PR information via a data communication network. The PR information distribution server is provided with storage means storing files beforehand constituting the PR information to be distributed for every client and distribution means distributing the stored PR information according to the demand of the PR information demander's side terminal.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention distributes PR information collected from a PR organizer to a corresponding terminal to a desired person such as a reporter who intends to create an article, and the PR organizer The present invention relates to a PR information providing system for promoting utilization of PR information by sharing PR information between parties.

[0002]

2. Description of the Related Art PR (public relations) refers to public relations activities or public relations activities for public offices and companies to widely publicize their business contents, business contents, product contents, and the like. For this purpose, accurate information needs to be published as articles in many mass media such as newspapers, magazines, television, radio, and internet magazines. In this respect, it is understood to be distinct from advertising, which spends huge amounts of space and time.

PR information published as a part of articles by many mass media requires accuracy and speed (promptness), and further publicity / sociality of the business contents of government offices and companies, The purpose and concept of the product must be widely recognized by the public, and the objective must be to build a good relationship of trust between the government agency or company on the delivery side and the public on the receiving side.

On the other hand, reporters who are involved in many mass media such as newspapers, magazines, televisions, radios, internet magazines, etc. need to collect many materials in order to make articles. In order to support the creation of accurate and accurate articles, the public relations department in the government office or company on the delivery side requests the PR information of the relevant business content, business content, product content, etc. of the article from the reporter. Are distributed according to.

[0005] In addition, public relations officers of government offices and companies and public relations business companies outsourced by government offices and companies provide new products, etc. Is sponsoring the presentation of, and conducting information provision activities and understanding promotion activities for new products. At that time, PR information is also distributed to mass media personnel.

[0006]

However, the PR information distributed to the above-mentioned reporters and persons related to the mass media may become enormous, and the distributed reporters also receive PR information for each interviewee. Since it increases gradually, it may be difficult to visit several interviewees per day, and it may be difficult to organize the distributed PR information and create articles based on each PR information. .

[0007] Also, for those who distribute PR information,
It was difficult to go around many mass media companies per day with enormous amount of PR information, and it required a lot of labor.

According to the present invention, a reporter engaged in mass media
The purpose is to obtain a PR information providing system that can function as a tool for creating articles. Also, to obtain a PR information providing system that can function as a tool for the PR information transmitting side public relations personnel and the person in charge of the outsourced PR business company as a tool for information providing activities and understanding promoting activities in the media. With the goal.

[0009]

A PR information providing system according to the invention described in claim 1 comprises a PR information requester side terminal and a PR information distribution server for distributing the PR information via a data communication network. In the PR information providing system configured to be connected with each other, the PR information distribution server stores the file that constitutes the PR information distributed to each client in advance, and the stored PR information. And a delivery means for delivering in response to a request from the PR information requester side terminal.

In the PR information providing system according to the invention described in claim 2, files constituting the PR information stored in the storage means according to claim 1 are stored in the same hierarchy. .

The PR information providing system according to the invention described in claim 3 conforms to the announcement date of the PR information in the character string forming the file name of the file forming the PR information described in claim 2. The description is used.

In the PR information providing system according to the invention described in claim 4, only the terminal of the client and the terminal of the server administrator configure internal PR information in the PR information distribution server according to claim 1. It has a shared space where files can be viewed and rewritten.

In the PR information providing system according to the invention described in claim 5, only the terminal of the client and the terminal of the server administrator browse and rewrite after the announcement regarding the PR information according to claim 4 is made. The files forming the possible PR information are transferred so that they can be browsed by the terminal for the PR information requester side.

In the PR information providing system according to the invention described in claim 6, the PR information distribution server according to any one of claims 1 to 5 is a Web server published on the Internet, and for each client, The files constituting the website are stored in the storage means.

[0015]

BEST MODE FOR CARRYING OUT THE INVENTION In the present invention, a PR information distribution server stores in advance a file constituting PR information to be distributed to each client, and the stored PR information to the PR information requester. Since it is provided with a delivery means for delivering in response to a request from the side terminal, a reporter engaged in mass media can function as a tool for creating an article. Also, a public relations person on the PR information transmitting side or a person in charge of a contracted PR business company can function as a tool for information providing activities and understanding promoting activities in the media.

That is, for one client, PR
Since one or more files that make up the information are stored in the PR information distribution server, when a journalist engaged in mass media creates an article, he or she accesses this server and the corresponding PR information is distributed. Therefore, an article can be created while viewing the PR information on a terminal such as a personal computer on the desk of the user. Also, from the point of view of the person in charge of the PR information distribution side, holding a huge amount of PR information,
There is an advantage that it is not necessary to go to many mass media companies a day. The files forming the PR information stored in the storage unit are preferably stored separately for each one or a plurality of clients.

One or a plurality of files constituting the PR information of the PR information providing system of the present invention is the distributed PR.
Any file format may be used as long as it can be viewed on the information requester side terminal. It is preferable to browse with a Web browser widely used in data communication networks from the viewpoint of capital investment and the like. Therefore, it is desirable that one or a plurality of files forming the PR information be hypertext documents.

In many hypertext documents, an index file is arranged in the root part for one piece of information, and other files are arranged hierarchically from the index file. In the present invention, PR information is formed. Multiple files are preferably stored in the same hierarchy. This is the URL (Uniform) which is the address in the data communication network of the file in the server at the PR information requester terminal.
This is because it is easy to input the Resource Locator). Also, it is easy to UR PR information to other reporters.
Since L can be disclosed, there is also an advantage that PR information can be shared among interested parties.

Therefore, the person in charge of the PR information distribution side is
For a reporter who is an information requester, by showing an outline of PR information, presenting a URL that is an address in the data communication network, and notifying that the detailed content is described here, There is an advantage that it is not necessary to carry a huge amount of PR information materials for a presentation and to visit many mass media companies. In addition, employee education and new employee PR
It can also be used as a simple tool for the education of the person in charge.

It should be noted that the presentation of the URL in the data communication network is not limited to the oral response and the printed document, but also the FD and the CD-.
It may be recorded in a recording medium such as a ROM and distributed. The recording on the recording medium is a hypertext document in which an index file in which a tag is embedded as control information for switching to the screen of each corresponding PR information file is recorded, and this document is recorded at the PR information requester side terminal. After opening, it becomes possible to browse through the data communication network only by clicking on the corresponding PR information page. Incidentally, for inquiries other than the data stored in the PR information distribution server, by setting an inquiry screen in the server and inquiring directly to the server administrator, PR information can be unified. .

As the file name of the file forming the PR information of the present invention, the description according to the announcement date of the PR information is used in the character string forming the file name. This allows
In particular, there is an advantage that it is useful for providing comprehensive and time-series information to the PR information requester and the person in charge on the PR information distribution side who will be involved for the first time.

Further, according to the present invention, the PR information distribution server has a shared space in which only the terminal of the client and the terminal of the server administrator can view and rewrite the files constituting the internal PR information. As a result, various meetings can be realized until the client and the server administrator announce the PR information, and the PR information can be stored in the server when the PR information is announced.

Such a shared space forms a private space in the server, and when the space is accessed, only the terminal which inputs the ID and / or password can access the space. Good. Specifically, "Administrator" is added to the site of the client in the server.
Set an icon on the screen, and from that icon, ID,
Enter the password entry screen and then set to switch to the index screen of this site.

For example, in the index screen, at least the following three screens are possible. (1) Collaborative creation screen of the release before the announcement, (2) PR activity schedule confirmation screen, (3) Progress management screen of media contact.

(1) In the collaborative creation screen of the release before the announcement, usually, a considerable amount of information confirmation work will be performed between the two parties until one release manuscript is created. , Through a shared site. It should be noted that an icon for sending a mail to the person in charge may be provided on the screen.

(2) On the PR activity schedule confirmation screen,
We will be able to write, confirm, and delete the schedule of daily PR activities such as making releases, adjusting interviews, holding press releases, etc. through a shared site. It should be noted that an icon for mail transmission between persons in charge may be installed on the screen.

(3) On the progress management screen of the medium contact,
Both the client person in charge and the person in charge of the joint public relations should make sure that the contact medium is
You can manage the list in categories such as contacted. It should be noted that the personal name on the medium side is not shown, and only the medium name and company name are shown. You may install the icon for the mail transmission between the persons in charge.

[0028]

FIG. 1 is a diagram showing a hardware configuration of a PR information distribution server according to an embodiment of the present invention. As shown in the figure, the PR information distribution server 100 has a CPU (central p
rocessing unit) 101 and RAM (random access memo)
ry) 102, ROM (read only memory) 103, communication I / F (interface) 104, and display 1
05, an input device 106, and a hard disk 107.

The CPU 101 includes a RAM 102 and a ROM
Processing is performed based on the program stored in 103.
The communication I / F 104 mediates the transfer of data to and from the data communication network 200 such as the Internet, an intranet or a LAN. The display 105 displays various information. The input device 106 is the PR information distribution server 10
Enter the settings for 0, etc. Hard disk 107
Stores the data or program, reads the stored data or program, and passes it to the CPU 101.

FIG. 2 is a functional block diagram showing the functional structure of an embodiment of the PR information providing system of the present invention. Figure 2
1, the PR information providing system of the present invention is configured such that the PR information distribution server 100 shown in FIG.
It is directly or indirectly connected to one or more network terminals 201 and 202 via a network 200 such as an intranet or a LAN. Network terminals 201, 20
2 is a computer connectable via the network 200,
It is a communication terminal equipped with input / output control means such as a mobile phone and a terminal device dedicated to network.

The PR information providing program, which is the basis of this system, includes a communication control unit 203 and a requester input control unit 20.
4 and the PR information database 205. Also,
A client input control unit 206, a client approval unit 207, and a shared space 210 that can be viewed and rewritten only by the client terminal and the server administrator terminal 201.
A pre-announcement information database 208 is provided.

The hard disk 107 of the PR information distribution server of the present invention has, as a storage means, one or more files constituting the PR information to be distributed to each company or each of a plurality of clients, which is stored in advance. The requester input control unit 204 searches for the PR information stored therein in response to the request from the net terminal 202 on the PR information requester side, and the communication control unit 2
Deliver via 01.

On the other hand, when the client terminal 201 accesses the PR information distribution server 100, an icon for the “administrator” screen is set on the client site, and the client input control unit 206 controls from the icon. Enter the ID and password input screen, and enter I
D, the client approval unit 2 whether the password is correct
If 07 is judged and correct, it is set to shift to the index screen of this site. As a result, various meetings can be realized until the client and the server administrator announce, and the PR information can be stored in the server when the PR information is announced.

As specific discussion items, for example, (1) a collaborative creation screen of a release before the announcement, (2) a PR activity schedule confirmation screen, and (3) a media contact progress management screen are used. (1) On the collaborative creation screen of the release before the announcement, usually two people need to confirm a lot of information until one release manuscript is created. It is carried out through. (2) On the PR activity schedule confirmation screen, you can write, confirm, and delete the daily PR activity schedule through the shared site, such as creating releases, adjusting interviews, and holding press releases. (3) On the medium contact progress management screen, both the person in charge of the client and the person in charge of the joint public relations can manage the list by categories such as contact destination and contacted so that the contact medium does not overlap.

By the way, the file stored in the hard disk 107 is composed of a hypertext document which can be browsed by a Web browser widely used on the Internet or the like. In many hypertext documents, an index file is often arranged in the root part for one piece of information, and other files are arranged hierarchically from the index file. In this embodiment, one piece of PR information is composed. The above files are preferably stored in the same hierarchy. This makes it possible to easily input the URL, which is the address in the data communication network of one file in the server, on the PR information requester side terminal, and also to other reporters easily. Since the URL of the PR information can be disclosed,
There is also an advantage that the sharing of PR information advances.

For the file names of one or more files forming the PR information, the description according to the announcement date of the PR information is used in the character string forming the file name. As a result, PR information requesters and P
There is an advantage that it is useful for providing comprehensive and time-series information to the person in charge of R information distribution. For example, the file name of a hypertext document is given as "KLMa1625-1.him". The first 3 letters of the file name are the client's identification name,
The next letter is the category symbol, the next four letters are the date of the announcement (first digit of the year, month name (October = O, November = N, 12
Month = D), date) and if there are two or more cases in the same category on the same day, number them with a hyphen. Files with file names according to these rules are stored in the same hierarchy. Also, the index file for each client is the client identification name + category symbol (for example, "KLMa.htm"). Therefore, the URL becomes "server name / KLMa.htm", which is easy to present.

FIG. 3 is an explanatory diagram showing the structure of the display screen of one index file of the PR information providing / delivering server.
As shown in the figure, the index file window 300 has an area roughly divided into three frames.

The first area 311 is an area arranged at the top of the screen, and the company name (and / or mark) 312 is displayed at the upper left. A display window 313 in which a comment with a limited number of characters always flows is displayed on the right side of the display window 313. On the right side of the display window 313, an icon 314 is displayed as "inquiry about this site". This icon 314 is P
A site for explaining the outline of the system in the R information providing / delivery server is displayed in a pop-up window.

The second area 321 is an area on the lower left side of the first area 311 and is an index area. By clicking the corresponding item 322, the third area 33 is displayed.
A tag for switching to a screen corresponding to 1 is embedded in each item. As an example of the items, as shown in Fig. 3, "top", "news release", "image of products and others", "questionnaire", "pattern of press release", "press tour / visit"
"Video News Release", "Flash Advertising", "Commercial Film", "Advertising Image", "IR Related Information", "Posted Articles", "Fact Sheet", and "Others"
You are not obsessed with these. Also, if there is no corresponding item in the database itself, the tag is not embedded,
Therefore, even if the user tries to click the item, it should not be clickable.

The third area 331 is switched by the designation of the item shown in the second area 321. In FIG. 3, the contents of the top article are described. Therefore, the first area 31
The first and second areas 321 do not basically switch, and
The area 331 will be temporarily switched.

FIG. 4 is an explanatory diagram showing a state in which the third area is switched. As shown in the figure, the state where the “news release” icon in the second area 321 is clicked to switch the third area 331 is shown. It is a database that can access news releases from past clients to the present.

As shown in FIG. 4, in the third area 431, the titles 332 of news releases of the latest month are displayed side by side in the order of date from top to bottom. Each title 43
In 2 is embedded a tag for switching the third area 431 to a corresponding file, and by clicking this title, the third area 431 is switched to each news release. It should be noted that an icon 433 for switching to the news release database of the past month is displayed for each month in the lower part of the third area 431 when the past release is viewed.

FIG. 5 is an explanatory view showing a state where the third area is switched by clicking one of the news release titles in FIG. As shown in FIG. 5, this third region 53
The file name displayed in No. 1 is displayed at the beginning of the sentence, the material request icon 532 is displayed below it, and the news release content 533 is further displayed below it.

FIG. 6 is an explanatory view showing a state where the material request icon 532 is clicked in FIG. A new popup window 601 is shown in Fig. 5 for the inquiry screen for requesting materials.
Open on the window shown in. As a specific request, under the screen 602 that is clicked or specifically described, the occupation, name, work name, department / section title, telephone number, etc. of the requester
A field for entering a FAX number, an address, etc. is described, a transmission icon (not shown) is displayed at the bottom, and the inquiry content is transmitted by clicking this transmission icon. As a result, it is possible to unify the response to the inquiry for each PR information of each client.

FIG. 7 is an explanatory diagram showing a state in which the "image of product etc." displayed in the second area is clicked. In the third area 731 of the figure, the image information index 732 of the new product introduced in each news release is displayed side by side. When each image information index 732 is clicked, a tag for switching the third area 731 to the detailed image information of the corresponding new product is buried. Similar to the release inquiry in Fig. 6, the detailed image information of each new product has a column for describing the inquiry contents of each new product. By clicking the send icon, the inquiry contents are sent. It

FIG. 8 is an explanatory view showing a state where the "questionnaire" displayed in the second area is clicked. Third in the figure
In the area 831, the entry items 832 of the questionnaire conducted by the client are displayed, and the questionnaire is transmitted by clicking or entering the necessary portion and then clicking the send icon 833.

FIG. 9 is an explanatory view showing a state where the "commercial film" displayed in the second area is clicked. In the third area 931 of the figure, the TV of the corresponding new product
A commercial video 932 is distributed and displayed. At the bottom of the video 932, a list 933 of companies and the like who planned and produced this commercial is described.

[0048]

As described above, the present invention allows a reporter engaged in mass media to function as a tool for creating an article, and can be used by a public relations person on the PR information transmitting side or a contracted PR business company. There is an effect that the person in charge can obtain a PR information providing system that can function as a tool for information providing activities and mediation promoting activities in the media.

[Brief description of drawings]

FIG. 1 is a diagram showing a hardware configuration of a PR information distribution server according to an embodiment of the present invention.

FIG. 2 is a functional block diagram showing a functional configuration of an embodiment of a PR information providing system of the present invention.

FIG. 3 is an explanatory diagram showing a configuration of a display screen of one index file of the PR information providing / delivery server.

FIG. 4 is an explanatory diagram showing a state in which a third area is switched.

5 is an explanatory diagram showing a state in which one of the news release titles in FIG. 4 is clicked and the third area is switched. FIG.

FIG. 6 is an explanatory diagram showing a state where a material request icon is clicked in FIG. 5;

FIG. 7 is an explanatory diagram showing a state where an “image of other product” displayed in the second area is clicked.

FIG. 8 is an explanatory diagram showing a state where a “questionnaire” displayed in the second area is clicked.

[Figure 9]

[Explanation of symbols]

100 ... PR information distribution server 100, 101 ... CPU, 102 ... RAM, 103 ... ROM, 104 ... Communication I / F (interface), 105 ... Display, 106 ... an input device, 107 ... hard disk, 200 ... data communication network, 201 ... network terminal, 202 ... a network terminal, 203 ... communication control unit, 204 ... Requester input control unit, 205 ... PR information database, 206 ... Client input control unit, 207 ... Client approval section, 208 ... Information database before presentation, 210 ... shared space, 300 ... Index file window, 311 ... the first region, 312 ... Company name, 313 ... Display window, 314 ... inquiry icon, 321 ... the second area, 322 ... items, 331 ... Third region, 431 ... the third region, 432 ... title, 433 ... icon, 531 ... the third region, 532 ... icon for requesting materials, 533 ... Contents of news release, 601 ... Pop-up window, 602 ... Click screen (or screen specifically described), 731 ... the third region, 732 ... New product image information index, 831 ... third area, 832 ... Questionnaire entries, 833 ... Send icon, 931 ... the third region, 932 ... New commercial TV commercial video, 933 ... list,

Claims (6)

[Claims] 1. A PR information providing system configured by connecting a PR information requester side terminal and a PR information distribution server for distributing the PR information via a data communication network, wherein the PR information distribution server Includes a storage unit that stores in advance a file that constitutes PR information to be distributed to each client, and a distribution unit that distributes the stored PR information in response to a request from the PR information requester side terminal. A featured PR information providing system. 2. The PR information providing system according to claim 1, wherein the files forming the PR information stored in the storage means are stored in the same hierarchy. 3. The P according to claim 2, wherein a description according to an announcement date of the PR information is used in a character string forming a file name of a file forming the PR information.
R information providing system. 4. Only the terminal of the client and the terminal of the server administrator have an internal PR in the PR information distribution server.
The public relations information providing system according to claim 1, further comprising a shared space in which files constituting information can be viewed and rewritten. 5. A file constituting the PR information that can be viewed and rewritten only by the terminal of the client and the terminal of the server administrator after the announcement regarding the PR information is made available at the terminal of the PR information requester side. The PR information providing system according to claim 4, wherein the PR information providing system is transferred to. 6. The PR information distribution server is a Web server published on the Internet, and files for configuring a Web site for each client are stored in a storage unit.
The PR information providing system according to any one of 5 above.