JP2003058688A - Purchase research method and purchase research processing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To record individual's article outdoor purchase information by making it speedy to gather and total data of the article purchase information. SOLUTION: When a radio terminal of an object person of research is connected to a research operation site in article purchase, a server receives purchase-time article purchase information sent from the radio terminal (S01) and stores the purchase-time article purchase information and a flag indicating a unconfirmed state in a article purchase table (S03). When a computer of the object person of research is connected to the research operation site, the server retrieves an article purchase information entry of the flag showing the unconfirmed state from the article purchase table, sends an article purchase input picture (S05), and stores supplementary article purchase information received from the computer in the article purchase table (S07). The server extracts an article purchase information entry as an object of research from the article purchase table (S09) and sends an attached questionnaire to the computer (S11). The server stores the received questionnaire answer (S13) and updates the flag of the article purchase information entry into a determined state (S15).

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a purchasing research method and a purchasing research processing program, and more particularly to a purchasing research method and a purchasing research processing program for investigating personal purchasing trends using the Internet.

[0002]

2. Description of the Related Art In purchasing a marketing strategy or an advertising strategy, product purchasing information such as who sells a product and how the product is sold is an indispensable important data. At present, the following four methods are mainly used for the market research on consumer product purchase information such as processed foods, beverages, and sundries. 1. General market research method: This is a questionnaire method. 2. In-store POS method: This is a method of collecting POS information of a store. 3. Home scan method: This is a barcode scanner and data transmission device installed in the home of the consumer monitor, and the product purchased by the consumer monitor is read by the scanner.
It is a method of collecting purchase information by a data transmission device. 4. ID card method: This is a method in which a consumer monitor takes an ID card, presents it at the cash register at the time of product purchase, and reads the card with a cash register device to keep a purchase record.

[0003]

[Problems to be Solved by the Invention] In order to carry out quick and accurate marketing activities, it is necessary to grasp individual purchasing trends quickly and in detail.
We have the following issues. 1. In the general market research method, it takes a long time to collect and collect data because it is a questionnaire. 2. In the point-of-sale POS system, it is unclear which people buy what. 3. With the home scan method, you can only obtain purchase data for products that you bring home, so purchase information consumed outside the home must be used unless you bring back used products such as empty boxes and cans or unnecessary products to the home. What cannot be collected. 4. Since the ID card system requires the cooperation of retail stores, it may be biased to purchase data only for specific stores depending on the situation. In view of the above points, the present invention uses a portable terminal or a portable scanner, and combines this with the Internet as a communication infrastructure to collect data on product purchase information.
The purpose is to speed up the totalization, to grasp outdoor consumption behavior, and to record personal product purchase information. In addition, the present invention includes the process of conducting a specific questionnaire by collating with the code of the surveyed product at the time of collecting the data, and thus why the product was purchased, and how to have purchasing power. The purpose is to build a system that can conduct research on marketing such as.

[0004]

According to the solution of the present invention, the wireless terminal and the computer of the person to be surveyed are connected to the server via the network, respectively, so that the purchase operation can be performed by the survey operation site provided by the server. A purchase survey method for conducting a survey, wherein when a wireless terminal of a surveyee is connected to a survey operation site provided by a server when purchasing a product, the server sends at least the product sent from the wireless terminal. A step of receiving product purchase information at the time of purchase including a code and a purchase date; and the server, a product identifier in which a record identifier indicating a data number, product purchase information at the time of purchase, supplemental product purchase information, and a flag are associated with each other. A step of storing commodity purchase information at the time of purchase and a flag indicating unconfirmed in a commodity purchase table storing purchase information entries; When the computer of the research subject is connected to the survey operation site provided by the server, the server refers to the product purchase table, searches for the product purchase information entry of the flag indicating unconfirmed, and the computer, Sending a product purchase input screen to display a list of retrieved product purchase information entries, indicating an input request for an item of supplemental product purchase information that has not been entered, and the server receives from the computer The step of storing the non-input supplementary product purchase information in the product purchase table, the server refers to the survey target product table storing the survey target product code and the survey period, and the flag is undetermined from the product purchase table. The product code to be surveyed and the product purchase information entry corresponding to the survey period are extracted. And a step of sending a questionnaire to the computer, the server accommodating a questionnaire attached to the product code or record identifier of the extracted product purchase information entry, and the server receives the questionnaire response data input by the computer. A step of storing questionnaire response data in a questionnaire table corresponding to a product code or a record identifier, and the server refers to the product purchase table, and the product searched based on the product code or the record identifier of the questionnaire table A purchasing survey method and a purchasing survey processing program are provided, which include the step of updating the flag of the purchasing information entry to the confirmed state.

[0005]

1 is a block diagram of a purchase survey system. This purchasing survey system includes, for example, a mobile terminal (wireless terminal) 1, a network 10, a survey server 2, a memory 3, and a personal computer (PC) 4 of the surveyee of the surveyee. The mobile terminal 1 is a wireless terminal such as a PHS, a mobile phone, and a portable personal computer. The mobile terminal 1 may include a bar code scanner for inputting a product code and a mobile scanner such as an optical scanner for character recognition. The PC 4 is not limited to the personal computer 4 as long as it has a relatively large screen and is convenient for inputting various survey data, and an appropriate terminal can be used. Further, the personal computer 4 and the network 10 can be connected by any suitable means such as wireless or wired. The network 10 is, in this embodiment,
In particular, although the Internet network is used, an appropriate network such as a satellite communication network, a telephone network and a mobile communication network can be used. The mobile terminal 1 and the PC 4 connect to the network 10 and access the survey server 2 (survey operation site). The survey server 2 displays a desired screen for the purchase survey on the mobile terminal 1 or the PC 4 that has accessed, and prompts the user to input data regarding the survey item, input a questionnaire response, and the like. The survey server 2 reads and writes data to the memory 3 in response to input from the mobile terminal 1 and the PC 4, and also executes appropriate processing for survey such as data update and statistics. . The memory 3 may be provided inside the server 2.

FIG. 2 is a block diagram of the purchase survey device. Although the survey server 2 is shown as a hardware here, it can be configured by software describing a home page of the Internet or the like. The survey server 2 includes a processing unit (CPU) 20, an output unit 21, an input unit 22, and an interface 23. The memory 3 includes a product purchase table 31, a product master table 32, a monitor master table 33, an option / questionnaire table 34,
The survey target product table 35 and the survey result table 36 are provided.

The survey server 2 has an interface 23.
Is connected to the network 10 via. CPU20
In response to a request, reads and writes to each table in the memory 3, executes a purchase survey process using the data in the memory 3, and the like. The output unit 21 is, for example, means for displaying on the screen or printing out when managing the purchasing survey system. The input unit 22 is means for inputting data for setting various tables and managing the purchasing survey system, for example. Next, the design of the table by the memory 3 will be described.

FIG. 3 is an explanatory diagram of each table in the memory 3. The product purchase table 31 includes a record ID (automatic numbering (serial number)), product code (JAN code, etc.), purchase date and time, purchase location, purchase quantity, purchase unit price, and monitor I.
D, flag (data confirmed = 1, undetermined = 0), update date,
A merchandise purchase information entry including is stored. The product master table 32 stores information including a product code (JAN code), a product name, and an update date. The monitor master table 33 has a monitor ID, password, name,
Information including gender, age, occupation, address, phone number, email is stored. Option questionnaire table 3
4 stores information including record ID, purchase method, purchase reason, advertisement recognition, and the like. Survey target product table 3
5 stores information including a product code (JAN code), a product name, a survey start date, and a survey end date. The survey result table 36 stores survey results such as totals of purchase trend surveys, statistics, and questionnaires. The product code is data common to the product purchase table 31, the product master table 32, and the survey target product table 35, and the record identifier is
The data is common to the product purchase table 31 and the option / questionnaire table 34, and the monitor ID is data common to the product purchase table 31 and the monitor master table 33. Using these common data, the CPU2
1 can refer to each table and retrieve / extract necessary data.

The survey result table 36 includes, for example, a commodity purchase table 31 for each predetermined period (month, week),
A summary of various tables such as the option / questionnaire table 34 and statistics / totalization results are appropriately stored. In addition, the survey result table 36 can be read by another tabulation processing program and various tabulation processing can be executed.

FIGS. 4 and 5 show flowcharts (1) and (2) of the processing of the survey server. The flow of the investigation will be described below with reference to the flowchart and sequence diagram. FIG. 6 shows a sequence diagram of processing at the time of purchasing a product on the mobile terminal. The input of product purchase information on the mobile terminal 1 is mainly performed when purchasing a product on the go.

[0011] The person to be surveyed includes the portable terminal 1 (wireless terminal,
Have your PHS, mobile phone, etc.) carried with you at all times or when purchasing products. The mobile terminal 1 is connected to the survey operation site by the survey server 2 at the time of product purchase, and personal authentication processing is executed. The survey target is the monitor I from the mobile terminal 1.
D, enter your passport. The survey server 2 receives the monitor ID and password from the mobile terminal 1 (10
1). Next, the survey server 2 collates the monitor ID and the password with the monitor master table 33 of the memory 3 (103). The data of the monitor master table 33 is registered in advance. Survey server 2
Receives the matching result from the memory 3 (105). When the collation result is OK, the survey server 2 displays the product purchase input screen on the mobile terminal 1 (107). If the monitor ID and password cannot be verified, an error message will be displayed on the mobile terminal 1 side and the monitor ID will be displayed again.
Prompt for password and disconnect the line.

Here, the survey target person inputs at-purchase commodity purchase information including at least the commodity code and the purchase date and time from the portable terminal 1 and transmits it to the survey server 2 (10
9). The purchase date and time may be automatically generated from the mobile terminal 1. Other items that may be input include information stored in the product purchase table 31, such as the place of purchase, the number of purchases, and the unit price of purchase.
In addition, essential items for input here (purchase product purchase information) and other essential items (supplementary product purchase information) that need to be input later using the personal computer 4 can be appropriately determined. If all the required items (purchased product purchase information) are not entered, the survey server 2 can send a message to the mobile terminal 1. The survey server 2 receives the commodity purchase information at the time of purchase transmitted from the portable terminal 1 of the survey target [S01: Receipt of commodity purchase information at the time of purchase] and stores it in the commodity purchase table 31 of the memory 3 (111). At that time, the value of the flag field is set to zero, and the update date is stored in the product purchase table 31 of the memory 3 (11
3) [S03: Store in product purchase table].

Next, the survey server 2 further displays a product purchase input screen on the mobile terminal 1 (115). In this way, if there is input of other product purchase information, the same processing as described above is repeated. When the survey server 2 receives the input end data from the mobile terminal 1 (117), the survey server 2
Sends an end screen to the mobile terminal 1 (119).

Next, FIG. 7 shows a sequence diagram of the processing when the computer inputs the product purchase information. After returning from home, the surveyee connects to the survey operation site via the PC 4 and logs in.
The surveyee connects to the survey operation site with PC 4,
Enter your monitor ID and password to authenticate yourself. The survey server 2 sends the monitor ID from the personal computer 4,
The password is received (201). Survey server 2
The monitor ID and password are collated by the monitor master table 33 of the memory 3 (203). The survey server 2 receives the matching result from the memory 3 (205).
If the monitor ID and password cannot be collated, an error message is displayed on the mobile terminal 1 side and the monitor ID and password are prompted again or the line is disconnected.

If the collation result is OK, the survey server 2
Data in which the flag field is zero (undetermined) is retrieved from the product purchase table 31 of the memory 3 (207). The survey server 2 receives the search result of the unconfirmed product purchase information entry from the product purchase table 31 (209). When there is a product purchase information entry with a flag field of zero, the survey server 2 displays a product purchase input screen relating to the product purchase information on the personal computer 4 of the surveyee (211) [S05: Send product purchase screen]. At this time, if there is an unanswered answer in the supplemental product purchase information (for example, purchase quantity, purchase unit price, purchase place, etc.), which is a required item that must be answered, an input box requesting a reply to that item is displayed. With respect to the data (flag = 0) in which the product code and the purchase date and time are input on the mobile terminal 1, supplemental product purchase information (for example, the purchase quantity, the purchase unit price, the purchase place) which is another essential item is input (213). ). The survey server 2 receives the supplemental product purchase information from the personal computer 4 [S
07: Receiving / storing supplemental product purchase information]. Survey server 2
Stores supplemental product purchase information in the product purchase table 31 of the memory 3 (215).

The product purchase input screen that is displayed also displays an input box in which new product purchase information can be entered. If there is new product purchase information, the surveyee inputs necessary items from the personal computer 4 and sends it to the survey server 2. At that time, all essential items (for example, product code, purchase date, purchase quantity, purchase unit price, purchase place) are input from the personal computer 4. Here, if there is a missing response in the product purchase information input from the mobile terminal 1, the surveyee must respond to that item using the personal computer 4. In the case of not answering, the survey server 2 can output an error message to the personal computer 4 or prevent the screen from moving to the next screen (processing). Further, the survey server 2 stores the supplement product purchase information (21
5), the value of the flag field is set to zero, and the update date is stored in the product purchase table 31 of the memory 3 (21
7).

Further, the survey server 2 further displays a product purchase input screen on the personal computer 4 (219). In this way, if there is input of other product purchase information, the same processing as described above is repeated. When there is no product purchase information to input (it disappears), the surveyee requests the survey server 2 for a screen to proceed to the next step. When the survey server 2 receives the product purchase input end from the personal computer 4 (221), the survey server 2 extracts the product code having the flag field of zero from the product purchase table 31 of the memory 3 (22).
3). Next, the survey server 2 uses the product purchase table 3
From the product purchase data extracted from No. 1, the purchase date and time are collated with the survey start date and survey end date in the survey target product table 35 to obtain the product code existing within the survey period (225). When there is no data to be collated, the flag = 0 is set to the flag = 1, and the process proceeds to the process of fixing the data (235).

In this way, the survey server 2 receives the collation result from the memory 3 (227) and extracts the product purchase information entry for the undetermined product code existing within the range of the survey period [S09: Extracting the survey target] ]. It should be noted that the extraction of product purchase information entries may be performed by collectively extracting the corresponding items according to conditions such as the survey period and product data. Further, the data of the survey target product table 35 is set by the I / F 23, etc., which is predetermined information from the client of the survey, via the network by the input unit 22 or the personal computer. At this time, the product name can be automatically set by the survey server 2 by referring to the product master table 32 by the product code.

Next, when the collation result is present (matched), the survey server 2 sends the option questionnaire attached to the record identifier to the personal computer 4 of the survey subject and displays the questionnaire input screen (229). [S1
1: Send the questionnaire]. If the option / questionnaire screen is displayed on the personal computer 4,
Questionnaire data that answers the necessary items is input, and the questionnaire data is transmitted to the survey server 2. The questionnaire data includes, for example, answers to questions such as reasons for purchase and advertisement recognition of purchased products. The survey server 2 receives the questionnaire response data transmitted from the personal computer 4 of the surveyee (231) [S13: Questionnaire reception], and stores the questionnaire response data in the option / questionnaire table 34 of the memory 3 (233). If the option / questionnaire table 34 is set for each product code, the product code can be used instead of the record ID to perform the questionnaire display, the response, and the storage process.

The survey server 2 has completed the questionnaire response based on the record ID of the commodity purchase table 31 of the commodity code extracted earlier and the record ID of the questionnaire response, that is, the value of the flag field of the corresponding record is zero. The value of the flag field of a product purchase information entry is updated to 1, and the product purchase information entry is stored in the memory 3
(235) [S1]
5: Product purchase information confirmation]. The survey server 2 displays an end screen on the personal computer 4 of the surveyee (237). The surveyee confirms that the end screen is displayed and closes the survey screen of the personal computer 4.

Next, the processing of the survey result will be described. The survey server 2 follows the instructions from the survey client
By referring to the product purchase table 31, the confirmed product purchase information entry is extracted by the product code, the flag, etc.
[S21: Read the confirmed product purchase information from the product purchase table]. Further, the survey server 2 refers to the option / questionnaire table 34 to refer to the product purchase table 3
According to the record ID extracted in relation to 1, information such as a list of desired questionnaire answers is read [S23: option questionnaire table read]. Survey server 2
Executes desired aggregation / statistics based on the read information [S25: Aggregation / statistics]. Data processing such as totalization / statistics can be performed by appropriately combining the tables based on appropriate fields and data of the commodity purchase table 31, the option / questionnaire table 34, and other tables. Extracted product purchasing information,
The survey results and the like such as tabulation / statistical questionnaires are stored and output in the survey result table 36 [S27: Store in survey result table]. In addition, if necessary, the survey server 2
Reads out the survey result from the survey result table 36 and outputs it as a display, a printed matter or the like by the output unit 21. Further, the survey result may be output from the survey server 2 to the personal computer terminal of the survey client via the network 10.

The purchase survey method or purchase survey apparatus / system of the present invention is a purchase survey processing program for causing a computer to execute the respective procedures, a computer-readable recording medium recording the purchase survey processing program, and a purchase survey. It can be provided by a program product that includes the processing program and can be loaded into the internal memory of the computer, a computer such as a server that includes the program, and the like.

[0023]

As described above, according to the present invention, by using a portable terminal or a portable scanner and combining it with the Internet as a communication infrastructure, data collection / aggregation of merchandise purchasing information can be speeded up and the outdoor. It is possible to grasp the consumer's consumption behavior and record personal product purchase information. In addition, according to the present invention, by including the process of conducting a specific questionnaire by collating with the code of the surveyed product at the time of data collection, the reason why the product was purchased and how to have purchasing power Or
It is possible to build a system that can conduct a survey on marketing such as.

[Brief description of drawings]

FIG. 1 is a block diagram of a purchasing survey system.

FIG. 2 is a block diagram of a purchase survey device.

FIG. 3 is an explanatory diagram of each table in the memory 3.

FIG. 4 is a flowchart (1) of the processing of the survey server.

FIG. 5 is a flowchart (2) of the processing of the survey server.

FIG. 6 is a sequence diagram of processing when purchasing a product on a mobile terminal.

FIG. 7 is a sequence diagram of a process when a computer inputs product purchase information.

[Explanation of symbols]

1 mobile terminal 2 servers 3 memory 4 personal computer 10 network 20 CPU 21 Output section 22 Input section 23 Interface 31 Product Purchase Table 32 product master table 33 Monitor Master Table 34 Option / Questionnaire Table 35 Survey target product table 36 Survey result table

Claims (6)

[Claims] 1. A purchase survey method for surveying purchase trends by a survey operation site provided by a server, wherein a wireless terminal and a computer of a survey target are connected to a server via a network, respectively. When the wireless terminal of the target person is connected to the survey operation site provided by the server at the time of purchasing the product, the server transmits the at-purchase product purchasing information including at least the product code and the purchase date and time transmitted from the wireless terminal. The step of receiving, the server, a record identifier indicating the number of the data, the product purchase information at the time of purchase, the supplement product purchase information, and the product purchase table storing the product purchase information entry in which the flag is associated, A step of storing time commodity purchase information and a flag indicating unconfirmed; When connected to a survey operation site more is provided, the server,
The product purchase table is referred to, the product purchase information entry of the flag indicating unconfirmed is searched, and the computer is requested to input the list of the searched product purchase information entries to the item of the unentered supplemental product purchase information. Transmitting a product purchase input screen for displaying while showing, a step of the server storing uninput supplemental product purchase information received from the computer in a product purchase table, and the server being a survey target A step of referring to a survey target product table that stores a product code and a survey period, and extracting a product purchase information entry corresponding to the product code and the survey period whose flag is undetermined from the product purchase table, The server uses the product code or record identifier of the extracted product purchase information entry Sending the package to the computer, the server receives the questionnaire response data input by the computer, and stores the questionnaire response data in the questionnaire table corresponding to the product code or record identifier, The server refers to the product purchase table and updates the flag of the searched product purchase information entry to the confirmed state based on the product code or the record identifier of the questionnaire table. 2. If there is a missing response in the required items of the product purchase information input from the wireless terminal, the server outputs an error message to the computer and continues until all the required items have been input. The purchase survey method according to claim 1, wherein the purchase survey method is prevented. 3. If there is newly entered merchandise purchase information during connection of the surveyee to the server by the computer, the server adds the merchandise purchase information entry to the merchandise purchase table. The purchase survey method according to claim 1 or 2, which is characterized. 4. The server further comprises a step of totalizing or statistically processing the product survey results based on the product purchase table and the questionnaire table, and storing the results in a survey result storage unit or outputting the result to an output unit. The purchasing survey method according to any one of 1 to 3. 5. A product code is input from the wireless terminal,
5. The purchasing survey method according to claim 1, wherein the method is bar code input or character input by an optical scanner. 6. A purchase survey method for surveying purchasing trends by a survey operation site provided by the server, wherein a wireless terminal and a computer of a survey target are respectively connected to the server via a network. When the wireless terminal of the target person is connected to the survey operation site provided by the server at the time of purchasing the product, the server transmits the at-purchase product purchasing information including at least the product code and the purchase date and time transmitted from the wireless terminal. The step of receiving, the server, a record identifier indicating the number of the data, the product purchase information at the time of purchase, the supplement product purchase information, and the product purchase table storing the product purchase information entry in which the flag is associated, A step of storing time commodity purchase information and a flag indicating unconfirmed; When connected to a survey operation site more is provided, the server,
The product purchase table is referred to, the product purchase information entry of the flag indicating unconfirmed is searched, and the computer is requested to input the list of the searched product purchase information entries to the item of the unentered supplemental product purchase information. Transmitting a product purchase input screen for displaying while showing, a step of the server storing uninput supplemental product purchase information received from the computer in a product purchase table, and the server being a survey target A step of referring to a survey target product table that stores a product code and a survey period, and extracting a product purchase information entry corresponding to the product code and the survey period whose flag is undetermined from the product purchase table, The server uses the product code or record identifier of the extracted product purchase information entry Sending the package to the computer, the server receives the questionnaire response data input by the computer, and stores the questionnaire response data in the questionnaire table corresponding to the product code or record identifier, The server refers to the product purchase table and updates the flag of the searched product purchase information entry to the confirmed state based on the product code or the record identifier of the questionnaire table.