JP2003054576A - Packaging material for advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a packaging material for advertisement which can be easily distributed for advertisement on the street, etc., and reliably perform the advertisement. SOLUTION: A face sheet 10 and a back sheet 11 formed of a thin resin film or the like overlap to bond peripheral edges and boundaries, and a packaging part 2 is integrated with a printed part 3. The packaging part 2 is filled with a liquid or powder product sample 4 and sealed. A perforation 5 is provided in the boundaries between the packaging part 2 and the printed part 3, and the packaging part 2 and the printed part 3 are individually separated from each other by tearing off the perforation. Information on the product sample 4 and dealers, and coupons are printed on both sides of the printed part 3. The product sample includes products related to hair care such as shampoo and rinse. The packaging material for advertisement may simply distributed for the advertisement on the street or the like. Since the packaging part 2 and the printed part 3 are integrated with each other, passers-by who receive the packaging material will not dispose only the printed part 3 intentionally.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a packaging material for advertising (packaging material for advertising), and more specifically, it is filled with a product sample to be distributed on the street for advertising and the product concerned. Regarding the improvement of information transmission to further ensure the publicity of

[0002]

BACKGROUND OF THE INVENTION As is well known, so-called "scatter" is distributed on the streets as an advertisement for products, dealers and the like. However, if you distribute a messenger that is just a piece of paper with an advertisement written on it, it will be just waste paper for passersby who are not interested, and you will receive it and immediately throw it away. Therefore, it has no advertising effect and wastes paper resources, which is not preferable from the viewpoint of social belief.

However, if a product sample is also distributed, it is a different story, and there is a high probability that it will be received in an interest-oriented manner, and since it will be taken back for the time being, the product sample will be tried once. Of course, although it is possible to print a certain amount of advertising information on the surface of the product sample, it was difficult to print the necessary information because the printing area was too small.

[0006] Therefore, the distribution of such product samples alone cannot make the original advertisement of the dealer effective, so that the product samples are also bundled and distributed, which is troublesome to distribute. there were.

Further, in this case, although the product sample and the scatter are received at once, only the liver and kidney scatter may be thrown away immediately, and the advertising effect is unexpectedly unexpected, and a countermeasure is desired.

The present invention has been made in view of the above background. The object of the present invention is to solve the above problems and to facilitate distribution for advertising on the street, etc. It is to provide a packaging material for advertising that can be done.

[0007]

In order to achieve the above-mentioned object, in a packaging material for advertisement according to the present invention, a packaging portion for filling a liquid or powder product sample and sealing it in a bag shape, and the packaging portion. It is configured so as to be integrally provided with a printing section on which the product sample, advertisement information of a dealer, and advertisement information such as coupons are printed.

Further, it is preferable that the front sheet and the back sheet made of a film material such as a thin resin film are overlapped with each other and the peripheral edge and the boundary thereof are fused to integrally form the packaging section and the printing section. Is.

A perforation may be provided at the boundary between the packaging section and the printing section, or the front sheet and the back sheet may be the printing section on the mating surface side of the both. Advertising information, coupons, etc. may be printed, and at least one place of the printing section may be provided with a picking piece for picking up when the front and back are peeled off. Furthermore, a special service ticket such as a product discount ticket or a special treatment ticket can be stored in the bag-shaped printing unit by fusing the front sheet and the back sheet. Further, the product sample may be, for example, a product related to hair care such as hair treatment, shampoo, conditioner, and cosmetics.

According to the present invention, since the packaging unit containing the product sample and the printing unit for printing the advertising information are integrated, it is sufficient to simply distribute the advertising packaging material when advertising on the street. .

Further, not only the packaging portion corresponding to the conventional product sample but also the printing portion for advertising information is integrally formed, so that a lot of information can be described.
Since the wrapping unit and the printing unit are integrated, the passerby who receives the wrapping unit does not bother to separate the wrapping unit and throw away the printing unit on the spot.

Further, since the advertising information, the coupon, etc. are printed on the mating surfaces of both the front sheet and the back sheet, the advertising information is increased. Further, since special service tickets such as product discount coupons and preferential coupons are stored in a bag-shaped portion in which the front sheet and the back sheet are fused, the recipient can have an appropriate expectation.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 shows a first embodiment of the present invention. In the present embodiment, the advertising packaging material 1 is configured to integrally include a bag-shaped packaging portion 2 and a printing portion 3 on which advertising information, advertising information such as coupons is printed. Specifically, the front sheet 10 and the back sheet 11 made of a thin resin film or the like are overlapped with each other and the peripheral edge and the boundary thereof are fusion-bonded to each other to integrally form the packaging section 2 and the printing section 3. As a result, the wrapping portion 2 and the printing portion 3 each have a bag-like shape with their peripheral edges sealed. Further, the packaging unit 2 is filled with a liquid or powder product sample 4 and sealed. Further, in the present embodiment, the bag shape is flat and rectangular in plan view due to the relationship of the product samples, but the shape is arbitrary. That is, it does not have to be flat, and it does not have to be rectangular in plan. The same applies to the printing unit 3.

Perforations 5 are provided at the boundary between the packaging section 2 and the printing section 3, and the two sections 2 and 3 can be individually separated by cutting the perforations 5. In addition, a notch 6 is provided at the edge of the wrapping portion 2, and the wrapping portion 2 shown in FIG.
As shown in, the package can be opened by tearing the package at the notch 6.

The product sample 4 is, for example, a product related to hair care such as hair treatment, shampoo and conditioner, and cosmetics. However, of course, it is not limited to this, for example, a dishwashing detergent or a bath agent,
An appropriate product may be set in the sample.

The printing section 3 is printed with information about the product sample 4 and dealers, and various advertising information such as coupons. The printing is performed on both the front and back sides. The packaging unit 2
Similar to the printing unit 3, various kinds of information for advertising are printed on the front and back of the above. Specific examples of the advertising information include store names such as beauty salons, telephone numbers, store locations (addresses and maps), business hours, price lists (and discount prices when used as coupons), There are various information such as introduction of the staff of the store. Further, job posting information such as "staff recruitment" is also included in the advertising information referred to in the present invention. of course,
The advertisement information includes the description of the product sample stored in the packaging unit 2, the manufacturer information of the product sample, and the like.

As described above, in the present invention, the product sample 4
Since the wrapping unit 2 containing the above and the printing unit 3 for printing the advertising information are integrated, it is easy and troublesome to distribute the wrapping material 1 for advertising when advertising on the street.

In this case, since the wrapping unit 2 and the printing unit 3 are integrated, a passerby who receives the wrapping unit 2 does not have to bother to cut off the wrapping unit 2 and throw away only the printing unit 3 on the spot. You can advertise. Further, when the function as a coupon ticket is provided, the packaging unit 2 (product sample) is used, for example, the packaging unit 2 is cut off and the printing unit 3 is used.
You can bring only one. Of course, it can be used as a coupon before using the packaging unit 2.

Further, the size and shape of the packaging unit 2 side are determined to some extent in relation to the filling use of the contents (product sample), but the printing unit 3 can be enlarged because there is no such restriction. As a result, not only is it possible to secure a sufficient area for displaying advertising information, but it becomes easier for the person who receives the distribution to easily notice it later.

2 and 3 show a second embodiment of the present invention. In the present embodiment, the advertising packaging material 1
In the same manner as in the first embodiment, the front sheet 10 and the back sheet 11 made of a thin resin film or the like are overlapped with each other and the peripheral edge and the boundary are fusion-bonded to each other so that the packaging section 2 and the printing section 3 are integrated. They are common in that they are formed. Then, in the present embodiment, as shown in FIG. 2A, a gripping piece 7 that is gripped when the front and back sides are peeled off is provided at the corner of the printing section 3. Further, on the printing unit 3 side, when the front sheet 10 and the back sheet 11 are pulled in the direction in which the grip 7 is held, the peripheral seal portion is peeled off. That is, the sealing strength is weaker than that on the packaging portion 2 side.

Further, the front sheet 10 and the back sheet 11
In the part that becomes the printing unit 3, advertising information, coupons, etc. are printed on the mating surface side of both. That is, the advertising information may be printed on the inner surface of the printing unit 3, and in this case, of course, it is noted that the advertising information is also present on the inside of the printing unit 3 and the knob for peeling off. It is preferable to describe the part 7 in a conspicuous state.

Therefore, by grasping the knob piece 7 and peeling off the front sheet 10 and the back sheet 11 as shown in FIG. 2B, the front and back can be developed as shown in FIG. You can read the advertising information. As a result, the printed surface is doubled, and the advertisement information can be significantly increased.
Note that, since the other configurations and operational effects are the same as those of the above-described embodiment, detailed description thereof will be omitted.

FIG. 4 shows a third embodiment of the present invention. In the present embodiment, the packaging material 1 for advertisement is formed by stacking a front sheet 10 and a back sheet 11 made of a thin resin film or the like and fusing the peripheral edge and the boundary, similarly to the second embodiment. 2 and the printing unit 3 are integrally formed,
At the corners of the printing section 3, a knob 7 to be picked when peeling the front and back sides.
Is also provided. Further, the printing section 3 which is formed into a bag by fusing the front sheet 10 and the back sheet 11 is configured to accommodate the special service ticket 8 such as a product discount ticket or a special treatment ticket.

That is, as the printing unit 3, the peripheral edge is sealed to form a bag, and a special service ticket 8, that is, an advertising material for promoting sales is put therein. Of course, in that case, the printing unit 3 should confirm that such advertising material is put inside.
Written on the surface of.

Therefore, in this case, the printing section 3 has special "fun" and "bonus". Therefore, when advertising on the street, such "fun" and "bonus" are added. By giving notice and distribution, the passers-by who receive it will have an appropriate expectation. As a result, the advertising effect can be further enhanced.

[0026]

As described above, in the advertising packaging material according to the present invention, since the packaging section containing the product sample and the printing section on which the advertising information is printed are integrated, it is possible to carry out the advertising on the street. Can simply distribute advertising packaging. Since the wrapping unit and the printing unit are integrated, the passerby who receives the wrapping unit does not bother to separate the wrapping unit and throw away the printing unit on the spot. Therefore, it is easy to distribute for publicity on the streets, and reliable publicity can be performed.

[Brief description of drawings]

FIG. 1 is a perspective view of an advertising packaging material showing a first embodiment.

FIG. 2 is a perspective view (No. 1) of the advertising packaging material showing the second embodiment.

FIG. 3 is a perspective view (No. 2) of the advertising packaging material showing the second embodiment.

FIG. 4 is a perspective view of a packaging material for advertising showing a third embodiment.

[Explanation of symbols]

1 Advertising packaging 2 packaging department 3 Printing department 4 product samples 5 perforations 6 notches 7 picked pieces 8 special service tickets 10 front sheet 11 Back sheet

Claims (6)

[Claims] 1. A packaging unit for filling a liquid or powdery product sample and sealing it in a bag shape, and printing the product sample and advertising information of a dealer, advertising information such as a coupon, etc. in succession to the packaging unit. A packaging material for advertisements, which is provided integrally with a certain printing section. 2. A front sheet and a back sheet made of a film material such as a thin resin film are overlapped with each other and the peripheral edge and the boundary thereof are fused together to integrally form the packaging section and the printing section. The packaging material for advertisement according to claim 1. 3. The advertising packaging material according to claim 1, wherein perforations are provided at a boundary between the packaging section and the printing section. 4. The front sheet and the back sheet are portions to be the printing portion, and the advertisement information such as the advertisement information and coupons are printed on the mating surface side of the both, and at least one place of the printing portion. The packaging material for advertisement according to claim 2 or 3, characterized in that a knob piece that is picked up when the front and back sides are peeled off is provided. 5. A special service ticket, such as a product discount ticket or a special treatment ticket, is stored in the printing portion which is formed into a bag by fusing the front sheet and the back sheet together.
5. The advertising packaging material according to any one of 4 to 4. 6. The packaging material for advertisement according to any one of claims 1 to 5, wherein the product sample is a product related to hair care such as hair treatment, shampoo, and conditioner, and cosmetics.