JP2001334783A - Lottery ticket for campaign - Google Patents
Lottery ticket for campaignInfo
- Publication number
- JP2001334783A JP2001334783A JP2000154263A JP2000154263A JP2001334783A JP 2001334783 A JP2001334783 A JP 2001334783A JP 2000154263 A JP2000154263 A JP 2000154263A JP 2000154263 A JP2000154263 A JP 2000154263A JP 2001334783 A JP2001334783 A JP 2001334783A
- Authority
- JP
- Japan
- Prior art keywords
- campaign
- lottery
- lottery ticket
- ticket
- advertisement
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Abstract
Description
【０００１】[0001]
【発明の属する技術分野】本発明は、消費者の注目を喚
起し、来店を誘発させるために催されるキャンペーンに
用いられる媒体、特にキャンペーンの抽選券として用い
られる媒体に関する。BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a medium used for a campaign held to attract consumers' attention and induce a visit to a store, and more particularly to a medium used as a lottery ticket for the campaign.
【０００２】[0002]
【従来技術】流通小売業のキャンペーン等で、来店客に
くじを引かせ抽選により商品引換券や割引券を提供する
場合がある。商品引換券は、使用時までは客の手元に残
るので、引換商品や当該商品メーカーの広告媒体として
利用すると広告効果が大きい。この場合、店頭で抽選く
じを引いた後、当選者に当選内容に応じた抽選くじとは
別の商品引換券を渡す方法が考えられる。しかしこの方
法では、当選内容に応じた引換券を正しく来店客に渡さ
なければならないので店員の負荷が大きい。2. Description of the Related Art There is a case where a lottery is offered to a customer in a distribution retail business campaign or the like, and a merchandise exchange ticket or a discount ticket is provided by lottery. The product voucher remains at the customer's hand until the time of use, so that when used as an advertising medium for a replacement product or the product maker, the advertising effect is large. In this case, a method of drawing a lottery lottery at a store and then giving a winning product a commodity voucher different from the lottery lottery according to the winning content may be considered. However, in this method, the voucher according to the winning content must be correctly given to the customer, so that the load on the clerk is large.
【０００３】また、抽選券としては、当選内容表示部分
の上を隠蔽層で覆ってスクラッチ部として形成して、客
にコイン等でスクラッチ部の隠蔽層を削り落とさせるこ
とで当選内容を知らせるスクラッチカード形式のものが
あるが、スクラッチ部以外の部分は見えているので、当
選内容に応じた商品広告面としては使えないという難点
がある。[0003] A lottery ticket is formed as a scratch portion by covering a winning content display portion with a concealing layer, and informing a customer of the winning content by shaving off the concealing layer of the scratch portion with coins or the like. There is a card format, but there is a drawback that it can not be used as a product advertising surface according to the winning content because the parts other than the scratch part are visible.
【０００４】そこで、くじと商品広告を一体化するため
に袋タイプとしたものがある。図２は、そのような袋タ
イプのキャンペーン抽選券２０の例を示す図である。抽
選結果を表示したベース面２４にベース面を隠蔽するカ
バー面２１をのせて、２つの面の端を貼り合わせる。そ
してカバー面２１に、当選内容を覗くための窓を作る開
封ミシン２５を入れ、窓の裏側部分２３を商品広告面と
して用いることができる。しかしこのような袋タイプで
は、商品広告面を全面取れない。さらに、商品広告面積
を大きくとろうとすると開封ミシンが長くなり開封が困
難になる、ベース面が全面密着されないので当選内容表
示が透けやすく隠蔽性が完全でないといった問題点があ
る。[0004] Therefore, there is a bag type for integrating a lottery and a product advertisement. FIG. 2 is a diagram showing an example of such a bag-type campaign lottery ticket 20. The cover surface 21 for concealing the base surface is placed on the base surface 24 on which the lottery result is displayed, and the ends of the two surfaces are attached to each other. Then, on the cover surface 21, an opening sewing machine 25 for forming a window for viewing the winning contents is inserted, and the back side portion 23 of the window can be used as a product advertisement surface. However, with such a bag type, the entire product advertising surface cannot be obtained. Further, there is a problem that when the product advertisement area is to be increased, the opening sewing machine becomes longer and opening becomes difficult, and since the base surface is not adhered to the entire surface, the display of the winning contents is easily transparent and the concealment is not perfect.
【０００５】図３のような開封ミシンを３方の縁に作成
した袋にすれば、開封に手間が掛かるものの、商品広告
を全面とることはできる。しかし、切り取られた３方の
縁がゴミとなるという別の問題が生じる。[0005] If the opening sewing machine shown in FIG. 3 is formed in a bag formed on three sides, it takes a lot of time to open the bag, but it is possible to cover the entire product advertisement. However, another problem arises in that the three cut edges become dust.
【０００６】[0006]
【発明が解決しようとする課題】本発明はこのような問
題点を考慮してなされたものであり、流通小売業のキャ
ンペーン等に適した使い勝手のよいキャンペーン媒体、
すなわち、広告スペースを十分確保でき、開封が簡便
で、隠蔽性に優れたキャンペーン抽選券を提供すること
を課題とする。SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and is an easy-to-use campaign medium suitable for a campaign of a distribution and retail business.
That is, it is an object of the present invention to provide a campaign lottery ticket that can sufficiently secure an advertisement space, is easy to open, and has excellent concealment properties.
【０００７】[0007]
【課題を解決するための手段】そこで、本発明では、二
つ折りにたたんで、対面する二つの面を剥離可能にシー
ルした形態のキャンペーン抽選券において、このシール
面を剥離すると抽選結果表示と抽選結果に関連した広告
が現れるように形成したことを特徴とするキャンペーン
抽選券により上記課題を解決する。Therefore, in the present invention, in a campaign lottery ticket in a form folded in two and two opposing faces are sealed so as to be peelable, when the sealing face is peeled off, the lottery result display is displayed. The above problem is solved by a campaign lottery ticket characterized in that an advertisement related to a lottery result is formed.
【０００８】本発明の好ましい実施態様の一つは、抽選
結果表示と抽選結果に関連した広告が当選商品引換券の
形態で一体化されたキャンペーン抽選券である。[0008] One of the preferred embodiments of the present invention is a campaign lottery ticket in which a lottery result display and an advertisement related to the lottery result are integrated in the form of a winning commodity voucher.
【０００９】本発明の好ましい他の実施態様は、通し番
号を抽選券の表紙または裏面或いは引き剥がして表示さ
れる内側の面のいずれかの位置に印字したキャンペーン
抽選券である。この通し番号は、はずれ券を対象に行わ
れる後に行われる抽選等に利用することができる。Another preferred embodiment of the present invention is a campaign lottery ticket in which a serial number is printed on the front or back of the lottery ticket or on a position on the inner surface which is peeled off and displayed. This serial number can be used for a lottery or the like that is performed after the loss ticket is performed.
【００１０】[0010]
【発明の実施の形態】以下、図面を用いて本発明の実施
例を説明する。図１は、本発明の一実施例であるキャン
ペーン抽選券１０の説明図である。抽選券１０は、二つ
折りにたたんで対面する全面を剥離可能にシールした形
態を有する。抽選券１０の前１１の剥離しやすい形状に
なっている左下すみ部分から、貼り合わされた面１３と
面１４を引き剥がすと、抽選結果表示（面１４）と広告
（キャンペーンの協賛企業の広告等−面１３）が現れ
る。Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is an explanatory diagram of a campaign lottery ticket 10 according to one embodiment of the present invention. The lottery ticket 10 has a form in which the lottery ticket 10 is folded in half and the entire surface facing the seal is peelably sealed. When the pasted surfaces 13 and 14 are peeled off from the lower left corner of the front 11 of the lottery ticket 10 which has an easily peelable shape, a lottery result display (surface 14) and an advertisement (an advertisement of a sponsor company of the campaign, etc.) -Surface 13) appears.
【００１１】図４は、抽選券１０の他の例（はずれ券）
である。Ｗチャンス応募券と表示されている面１４の抽
選結果表示には第２の抽選のために使用される通し番号
１６が印字されているものである。面１３には、キャン
ペーンの説明文が印刷されている。はずれ券が第２の抽
選の対象になる場合の例であるが、その当選をこの通し
番号で告知することができる。当選番号の告知を店頭で
行うことにすれば、顧客の来店をさらに促すことにな
る。尚、通し番号は、はずれ券、当たり券にかかわらず
抽選券の外側、すなわち、面１１または面１２に印字し
てもよい。その場合には、通し番号は、第２の抽選のた
めに利用する以外に、抽選券の箱詰め・配布や、抽選券
の管理にも利用することができる。FIG. 4 shows another example of the lottery ticket 10 (loss ticket).
It is. The lottery result display on the surface 14 displaying the W chance application ticket has a serial number 16 used for the second lottery printed thereon. On the side 13, a description of the campaign is printed. This is an example of a case where a lost ticket is subjected to the second lottery, but the winning can be notified by this serial number. If the announcement of the winning number is made at the store, the customer is encouraged to visit the store. The serial number may be printed on the outside of the lottery ticket, that is, on the surface 11 or the surface 12 irrespective of a lost ticket or a winning ticket. In this case, the serial number can be used not only for the second lottery but also for packing and distributing the lottery tickets and managing the lottery tickets.
【００１２】図５は、面１３が当選商品の引換券となっ
ていて、この引換券表示が実質的に抽選結果の表示とキ
ャンペーン協賛企業の広告（引換商品の広告）を兼ねて
いるものである。当選者は切り取り線１５で切り離して
無料引換券を利用することができる。In FIG. 5, the face 13 is a voucher for a winning product, and the voucher display substantially serves both as a display of a lottery result and an advertisement of a campaign sponsoring company (advertisement of a replacement product). is there. The winner can use the free voucher by separating it with the perforated line 15.
【００１３】[0013]
【発明の効果】以上説明した、本発明のキャンペーン抽
選券によれば、抽選結果表示はシールされているので、
完全に隠蔽されており、開封する前に内容が見えてしま
うことはない。また、開封はミシン目を切取るよりも簡
便であり、その結果ゴミが生じることも無い。さらに、
開封される面（面１３、面１４）とその裏（面１１、面
１２）をキャンペーン媒体として用いることができるの
で、協賛企業の広告や、主催企業の広告スペースを十分
とることができる。According to the campaign lottery ticket of the present invention described above, since the lottery result display is sealed,
It is completely concealed and will not reveal its contents before opening. In addition, opening is easier than cutting perforations, and as a result, no dust is generated. further,
Since the side to be opened (the side 13 and the side 14) and the back side (the side 11 and the side 12) can be used as a campaign medium, the advertisement of the sponsoring company and the advertising space of the sponsoring company can be made sufficient.
【図面の簡単な説明】[Brief description of the drawings]
【図１】 本発明に係るキャンペーン抽選券の例。FIG. 1 is an example of a campaign lottery ticket according to the present invention.
【図２】 従来技術（袋タイプのキャンペーン抽選券）
の説明図。Fig. 2 Conventional technology (bag-type campaign lottery ticket)
FIG.
【図３】 他の従来技術（３方にミシン目を入れた袋形
状）の説明図FIG. 3 is an explanatory view of another conventional technique (bag shape with perforations on three sides).
【図４】 本発明に係るキャンペーン抽選券の変形例。FIG. 4 is a modified example of a campaign lottery ticket according to the present invention.
【図５】 本発明に係るキャンペーン抽選券の他の変形
例。FIG. 5 shows another modification of the campaign lottery ticket according to the present invention.
１０ キャンペーン抽選券 ２０ 袋タイプのキャンペーン抽選券 ３０ ３方にミシン目を入れた袋形状のキャンペーン
抽選券10 Campaign lottery ticket 20 Bag type campaign lottery ticket 30 Campaign lottery ticket with perforations on three sides
Claims (3)
を剥離可能にシールした形態のキャンペーン抽選券であ
って、このシール面を剥離すると抽選結果表示と抽選結
果に関連した広告が現れるように形成したことを特徴と
するキャンペーン抽選券。1. A campaign lottery ticket which is folded in two and two faces facing each other are sealed so that the face can be peeled off. When the sealing face is peeled off, a lottery result display and an advertisement related to the lottery result appear. A campaign lottery ticket characterized by being formed as follows.
広告が当選商品引換券の形態で一体化されているもので
ある請求項１に記載のキャンペーン抽選券。2. The campaign lottery ticket according to claim 1, wherein the lottery result display and the advertisement of the campaign participating company are integrated in the form of a winning commodity voucher.
ずれかの位置に印字した請求項１または請求項２に記載
のキャンペーン抽選券。3. The campaign lottery ticket according to claim 1, wherein a serial number is printed at any position of the campaign lottery ticket.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2000154263A JP2001334783A (en) | 2000-05-25 | 2000-05-25 | Lottery ticket for campaign |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2000154263A JP2001334783A (en) | 2000-05-25 | 2000-05-25 | Lottery ticket for campaign |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| JP2001334783A true JP2001334783A (en) | 2001-12-04 |
Family
ID=18659389
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2000154263A Withdrawn JP2001334783A (en) | 2000-05-25 | 2000-05-25 | Lottery ticket for campaign |
Country Status (1)
| Country | Link |
|---|---|
| JP (1) | JP2001334783A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2006065233A (en) * | 2004-08-30 | 2006-03-09 | Dainippon Printing Co Ltd | Repeeled and restuck label set |
| JP2006301057A (en) * | 2005-04-18 | 2006-11-02 | Masao Kashiwagi | Decoration sheet for postcard |
-
2000
- 2000-05-25 JP JP2000154263A patent/JP2001334783A/en not_active Withdrawn
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2006065233A (en) * | 2004-08-30 | 2006-03-09 | Dainippon Printing Co Ltd | Repeeled and restuck label set |
| JP2006301057A (en) * | 2005-04-18 | 2006-11-02 | Masao Kashiwagi | Decoration sheet for postcard |
| JP4650880B2 (en) * | 2005-04-18 | 2011-03-16 | 正男 柏木 | Postcard decoration sheet |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| A300 | Withdrawal of application because of no request for examination |
Free format text: JAPANESE INTERMEDIATE CODE: A300 Effective date: 20070807 |