JP2003052031A - System and method for transmitting/receiving program, program for realizing the same method, computer readable recording medium with its program recorded, pay program site, and cm information management site and viewer terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a program transmitting and receiving system for preventing pay program requests from being concentrated or entangled. SOLUTION: This program transmitting/receiving system is provided with a pay program site 201 having a pay program, a CM information management site 203 for storing a plurality of CM, a viewer terminal 204, and an advertiser site 202. The viewer terminal requests a program list chart to the arbitrary CM information management site. One pay program enumerated in the program list chart is requested. The CM information management site requests the requested pay program to the pay program site, and receives the transmission. A pay program with CM is edited by inserting CM into the received pay program. Then, the pay program with CM is transmitted to the viewer terminal of the origin of the request. In this case, the number of transmission of the transmitted pay programs or CM is accumulated. Then, the use fee of the pay program or the advertisement fee of CM is calculated according to the number of transmission.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a program transmission / reception system for providing programs such as video and music.

[0002]

2. Description of the Related Art In recent years, in addition to existing terrestrial broadcasting, various broadcasting forms using communication satellites, broadcasting satellites, CATV, the Internet, etc. have appeared. FIG. 17 is a schematic diagram of a system for providing a conventional pay program at a low price. This system consists of a pay program site 101 and an advertiser site 1
02 and the viewer terminal 103.

The pay program site 101 has pay programs such as movies, sports, news, music, etc. The viewer terminal 103 is a pay program with CM in which the CM image of the advertiser of the advertiser site 102 is inserted into the pay program. Broadcast on request. The advertiser site 102 pays an advertisement fee for the advertisement by inserting the CM image on the pay program site 101.

The viewer terminal 103 is the pay program site 10
A program name is designated in 1 to request a pay program with CM, and the broadcast is received and reproduced. The viewer terminal 103 uses the pay program site 10 to discount the viewing fee discounted by inserting the CM image.
Pay 1

[0005]

By the way, a request for a pay program from the viewer terminal 103 to the pay program site 101 is made, for example, via the Internet, and a CM from the pay program site 101 to the viewer terminal 103 is attached. The pay program is broadcast by satellite broadcasting, for example. But,
A viewer terminal that requests it for a popular pay program 1
The number of 03s will be huge, and the demand for pay programs will be complicated on the Internet via the public network.

Further, the pay program site 101 needs to prevent the illegal use of the pay program with CM from the viewpoint of protecting the copyright of the pay program owned by the pay program site 101. In view of the above problems, it is a first object of the present invention to provide a program transmission / reception system in which requests for pay programs from the viewer terminal 103 are not concentrated and complicated. A second object of the present invention is to provide a program transmission / reception system in which the copyright of the pay program owned by the pay program site 101 is protected.

[0007]

In order to solve the above problems, the present invention is a program transmission / reception system for inserting a CM into a pay program and transmitting the pay program with a CM to a viewer terminal. There are a number of pay program sites to be provided, and there are multiple pay program sites on the network, and a list of pay programs is presented at the request of each viewer terminal, and the pay program specified by the viewer terminal is provided from the pay program site. , A CM information management site for transmitting a CM-added pay program to a requesting viewer terminal and a pay program list to any one of the CM information management sites, and the pay program list , A plurality of viewer terminals for designating and requesting the CM-related information management site to receive and reproduce the CM-added pay program.

[0008]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of a program transmitting / receiving system according to the present invention will be described below with reference to the drawings. (Embodiment 1) FIG. 1 is a schematic diagram of Embodiment 1 of a program transmitting / receiving system according to the present invention.

The program transmitting / receiving system is a pay program site 2
01, an advertiser site 202, a plurality of CM information management sites 203, and a plurality of viewer terminals 204. The pay program site 201 holds pay programs such as movies, sports, news, music, etc., and instead of providing pay programs to each CM information management site 203, pay programs according to the contract from each CM information management site 203. Get the rent of.

[0010] The advertiser site 202 provides CM images of the advertiser to each CM information management site 203, and pays C for a pay program.
By distributing the CM-added pay program in which the M video is inserted to the viewer, instead of obtaining the advertising effect of the product of the advertiser, the advertisement fee for the CM video distributed to the CM information management site 203. Pay. Each CM information management site 203 holds the CM video provided from the advertiser site 202. When a pay program request is received from each viewer terminal 204, a pay program is provided from the pay program site 201, and a pay program with CM in which a CM video is inserted in the pay program is distributed to the requesting viewer terminal 204. Viewer terminal 20
4 pay the viewing fee for the pay program with CM, and advertiser site 2
02 charges the advertisement fee, and pays the fee for using the pay program to the pay program site 201.

Each viewer terminal 204 requests a pay program from any CM information management site 203, and receives the distribution of the pay program with CM from the CM information management site 203.
C inserted in the CM information management site 203
Pay the viewing fee for a pay program that is divided by the number of M videos.
Next, details of the present embodiment will be described with reference to the configuration diagram shown in FIG.

This program transmission / reception system comprises a pay program site 201, an advertiser site 202, a plurality of CM information management sites 203, and a plurality of viewer terminals 204. The pay program site 201 is the content server 3
11, a content management unit 312, a content transmission unit 313, a modem 314, and a reception control unit 315.

The content server 311 is composed of a hard disk or the like, and stores the content of pay programs such as movies, sports, news, music, etc., which the pay program site 201 is copyrighted. In the figure, the pay program "Movie 1" is stored. Upon being notified of the transmission request from the reception control unit 315, the content management unit 312 reads the content specified by the transmission request from the content server 311. The content transmission unit 313 is notified of the identification information of the CM information management site 203 of the request source included in the transmission request together with the read content.

The content transmission unit 313 identifies the CM information management site 203 of the request source from the content management unit 312 and the read content, for example, "Movie 1".
Upon receipt of the notification of “Movie 1”, “Movie 1” is transmitted to the CM information management site 203 according to the identification information. The modem 314 is connected to the plurality of CM information management sites 203 via public lines and the like.

The reception control unit 315 notifies the content management unit 312 of the transmission request received from the CM information management site 203 via the modem 314. The transmission request includes a pay program name indicating the content of the pay program, and identification information for identifying the CM information management site 203 of the request source. The advertiser site 202 is the CM information management site 203.
Is connected to the public line.

The CM information management site 203 includes a program list management section 331, a content server 332, a content management section 333, a content receiving section 334, a modem 335, a transmission / reception control section 336, and a content transmitting section 3.
37 and a content transmission number counting unit 338. The program list management unit 331 stores a program list listing the program names of pay programs that can be acquired from the pay program site 201. That is, the program list of pay programs provided to the viewer terminal 204 is stored.

The content server 332 is composed of a hard disk or the like and pre-stores a plurality of CM images to be inserted into a pay program, and stores the content of the pay program received from the pay program site 201, for example, "Movie 1". is doing. Furthermore, by using an editing device (not shown), "Movie 1"
A pay program with a commercial in which a commercial image is inserted is stored.

[0018] The pay program with CM records, as its header information, the pay program name and the number of CM videos for each CM video inserted in the pay program. When the content management unit 333 is notified of the pay program acquisition request including the pay program name and the identification information of the viewer terminal 204 from the transmission / reception control unit 336, the content server 332 is a CM-added pay program identified by the pay program name in the content server 332. CM whether or not is stored
Determined by looking at the header information of the attached pay program. When the CM-added pay program notified by the pay program acquisition request is not stored in the content server 332, the pay program name and the CM
The transmission / reception control unit 336 is notified of a transmission request including the identification information of the information management site 203 itself.

When the content server 332 stores the CM-added pay program notified by the pay program acquisition request in the content server 332, the content management unit 333 stores the C information together with the header information.
The pay program with M is read out and notified to the content transmission unit 337. Upon receiving the notification of the pay program received from the content receiving unit 334, the content management unit 333 causes the content server 332 to store the notification. At the same time, the editing apparatus (not shown) is instructed to edit the CM-attached pay program in which the CM video is inserted into the pay program stored in the content server 332.

When the editing device edits a CM-added pay program in which a CM image is inserted, the editing device records the pay program name and the number of CM images for each CM image as header information of the CM-added pay program. The content receiving unit 334 is a pay program site 201.
When the pay program requested to be transmitted is received from the content transmitting unit 313, the content managing unit 333 is notified of the pay program.

The modem 335 includes a modem 314 of the pay program site 201 and a plurality of viewer terminals 20 via a public line.
It is connected with 4. Further, the advertiser site 202 is also connected by a public line. When the modem 335 communicates the program list reception request from the viewer terminal 204, it notifies the transmission / reception control unit 336 of the program list transmission request.
The program list transmission request also includes the identification information of the viewer terminal 204.

The modem 335 is also used by the viewer terminal 204.
When a pay program acquisition request is received from the transmission / reception control unit 33
Notify 6 of the pay program acquisition request. When notified of the program list and the identification information of the viewer terminal 204 from the transmission / reception control unit 336, the modem 335 transmits the program list to the viewer terminal 204 identified by the identification information.

The modem 335 has a transmission / reception control unit 33.
When notified of the transmission request of the pay program from 6, the transmission request is transmitted to the modem 314 of the pay program site 201. When the transmission / reception control unit 336 is notified of the transmission request of the program list by the modem 335, the transmission / reception control unit 336 reads the program list stored in the program list management unit 331. The read program list and the identification information of the viewer terminal 204 included in the transmission request are notified to the modem 335.

When the transmission / reception control unit 336 is notified of the pay program acquisition request from the modem 335, the content management unit 3
33 is notified of the paid program acquisition request. Transmission / reception control unit 33
When notified of the transmission request from the content management unit 333, the control unit 6 notifies the modem 335 of the transmission request of the pay program.
The transmission / reception control unit 336 stores URLs of other CM information management sites. Other CM information management sites are
The CM information management site 203 of its own and the operating entity may be of the same series, or may be affiliated. When the number of notifications of the program list transmission request from the modem 335 exceeds a predetermined number, for example, 3000 or more,
Instead of the notification of the program list, the modem 335 is notified of the URL of another CM information management site.

The modem 335 transmits the URL of another CM information management site to the viewer terminal 204 that has requested the transmission of the program list. As a result, it is possible to prevent the acquisition request of the pay program from being complicated to the CM information management site 203 itself. The content transmission unit 337 transmits the CM-added pay program notified from the content management unit 333 to the viewer terminal 204 identified by the identification information by broadcast wave. together,
The header information of the pay program with CM is notified to the content transmission number counting unit 338. At this time, the viewer terminal 204 of the transmission destination
The identification information of is also notified.

The content transmission number counting unit 338 counts the number of CM-added pay programs transmitted to each viewer terminal 204 and the number of CM images for each CM image, based on the header information notified from the content transmission unit 337. . In FIG. 3, the pay program with CM from the content transmission unit 337 is the viewer terminal 20.
4 is a diagram showing an example of header information which is notified to a content transmission number counting unit 338 when transmitted to the No. 4 terminal.

The header information 401 describes a program name 402 and the number of videos 403 included in the program. In the program name 402, a pay program name and a CM name are described.
The content transmission number counting unit 338 accumulates the number of videos for each program name of the notified header information, and calculates the number of times it is provided to the viewer terminal. Content transmission number counting unit 338
Stores in advance a usage fee per transmission of a pay program and an advertisement fee per transmission of a CM image. The content transmission number counting unit 338 calculates the usage fee or advertisement fee of each pay program or each CM image according to the equation (1).

Usage fee / advertising fee = number of times provided to the viewer terminal × one-time fee ... (1) FIG. 4 is an example of a list of calculation results of the usage fee or the advertising fee. The advertisement fee list 501 is provided with columns of a program name 502, the number of times 503 provided to a viewer terminal, a fee 504 once, and a usage fee / advertisement fee 505. Paid program or CM identified by program name 502
A video usage fee / advertising fee 505 is calculated.

Here, the one-time charge 504 is preset by contract between the pay program site 201 or the advertiser site 202 and the CM information management site 203 for each pay program or each CM image. In this way, the viewer terminal 2
The usage fee of the pay program paid to the pay program site 201 is calculated according to the number of times it is provided to 04, and the advertising fee charged to the advertiser site 202 is calculated.

Further, the content transmission number counting unit 338 is
A viewer terminal management table in which pay program names provided for each viewer terminal 204 are recorded is created. FIG. 5 is a diagram showing an example of a viewer terminal management table. The viewer terminal management table 601 is provided with a viewer terminal section 602, a pay program name section 603, and a viewing fee section 604. In the viewer terminal column 602, identification information for identifying each viewer terminal 204 is recorded. The pay program name column 603 stores the pay program name provided to the viewer terminal identified by the identification information.
In the viewing fee column 604, the viewing fee for each viewer terminal is calculated. The viewing fee for each pay program is presented to each viewer terminal 204 from each CM information management site 203.

The viewer terminal 204 is the content server 3
41, an input processing unit 342, a transmission / reception control unit 343,
A modem 344, a content receiving unit 345, a content management unit 346, a video / audio processing unit 347, a reproduction number counting unit 348, and an IC card 349 are provided. A signal of a user operation from the external remote controller 351 is input to the input processing unit 342. The video / audio output from the video / audio processing unit 347, character information, etc. are monitored by an external monitor 352.
Will be played.

Instead of the remote controller 351, the user may directly operate the buttons (not shown) of the input processing unit 342. The content server 341 is
It consists of a hard disk, etc.
The pay program with CM in which M video is inserted is stored. The input processing unit 342 receives an operation signal input by the user operating the remote controller 351.

The user uses the remote controller 351 to request acquisition of a program list, selection of pay programs, acquisition request of pay programs,
An operation such as a reproduction instruction of the acquired pay program with CM is performed.
When the input processing unit 342 receives the program list acquisition request signal from the remote controller 351, it notifies the transmission / reception control unit 343 of the program list acquisition request. The input processing unit 342
When a signal for selecting a pay program is received from the remote controller 351, the transmission / reception control unit 343 is notified of the selection signal. Further, when the signal of the request for acquisition of the pay program is received, the transmission / reception control unit 343 is notified of the request for the acquisition of the pay program.

When the input processing unit 342 receives the reproduction instruction signal of the CM-added pay program from the remote controller 351, it notifies the content management unit 346 of the reproduction instruction. Transmission / reception control unit 3
Upon receiving the notification of the program list acquisition request from the input processing unit 342, the 43 notifies the modem 344 of the program list transmission request including the identification information for identifying itself.

When the transmission / reception control unit 343 receives the notification of the program list from the modem 344, the transmission / reception control unit 343 sends the notification to the video / audio processing unit 3.
Notify 47. When the transmission / reception control unit 343 receives the notification of the URL of another CM information management site from the modem 344, the modem 344 identifies itself to the other CM information management site indicated by the URL. Instruct to send a request to send a program list including identification information. The modem 344 again transmits a program list transmission request to another CM information management site.

Here, the UR of another CM information management site
Although it is decided to receive one notification of L, another CM identified by the one URL selected on the viewer terminal 204 upon receiving the notification of the list of URLs of other CM information management sites
A program list transmission request may be transmitted to the information management site. As a result, the CM information management site 20
It is possible to prevent concentration of pay program transmission requests to 3
A request to send a pay program will be issued to another CM information management site.

The transmission / reception control unit 343 has an input processing unit 342.
When you are notified of the selection signal of the pay program and the acquisition request from,
The modem 344 is notified of a pay program transmission request including identification information for identifying itself and the pay program name. Modem 344
Is connected to the modem 335 of the CM information management site 203 via a public line.

When the transmission / reception control unit 343 notifies the modem 344 of the program list transmission request, the modem 344 transmits it to the modem 335. Upon receiving the program list from the modem 335, the modem 344 notifies the transmission / reception control unit 343 of the program list. When the modem 344 is notified of the pay program transmission request from the reception control unit 343, the modem 344 transmits the pay program transmission request to the modem 335.

The content receiving unit 345 sends the CM-attached pay program of the pay program requested to be sent to the CM information management site 203.
When it is received from, the content management unit 346 is notified.
When the content management unit 346 is notified of the CM-added pay program received by the content receiving unit 345, the content management unit 346 stores it in the content server 341. Content management unit 346
Upon receiving the reproduction instruction from the input processing unit 342, reads out the CM-added pay program stored in the content server 341 and notifies the video / audio processing unit 347. At this time, when the reading of the pay program is started, the pay program name and the number of times "1" are notified to the number-of-reproductions counting unit 348, and the CM video name (program name) and the number of times "1" are notified each time the CM video is read. To do.

The video / audio processing unit 347 is included in the transmission / reception control unit 3
When receiving the notification of the program list from 43, the external monitor 3
The contents are displayed on 52. FIG. 6 is a pay program selection screen showing the contents of the program list displayed on the monitor 352. On the pay program selection screen 701, pay program names 702, 703, ... Are displayed.

The user sees the pay program selection screen 701 and operates the remote controller 351 to select, for example, "Movie 1" 7
02 is selected to instruct a program acquisition request. After this, CM
A display indicating that the attached pay program has been acquired is displayed on the monitor 352. The user operates the remote controller 351 to give a reproduction instruction. The video / audio processing unit 347 is the content management unit 3
Monitor 3 by playing the pay program with CM notified from 46
Output to 52.

When the number-of-reproductions counting unit 348 is notified of the pay program name and the number of times and the CM video name and the number of times read from the content management unit 346, the number of times of each pay program name,
The number of times of each CM image name is accumulated and counted. These viewing counts are recorded in the IC card 349. In addition, IC
Instead of recording the number of views on the card 349, the number of views is calculated every time the pay program is viewed.
3 may be notified.

The IC card 349 is removable, and the number of times of pay programs and CM video reproduction is recorded. Also, IC
The card 349 also stores viewer information such as the contractor's personal ID and card ID, and an encryption key for descrambling the CM-added pay program when it is scrambled. Next, the operation of the present embodiment will be described using the message sequence shown in FIG. 7 between the pay program site 201, the CM information management site 203, and the viewer terminal 204.

First, the program information acquisition request of the user is sent from the modem 344 of the viewer terminal 204 to the CM information management site 2.
03 to the modem 335 (s802). In the CM information management site 203, the transmission / reception control unit 336 reads the program list from the program list management unit 331 (s804),
The program list is transmitted to the requesting viewer terminal 204 via the modem 335 (s806).

The viewer terminal 204 receives the program list, displays the pay program selection screen 701 on the monitor 352, and receives a program selection and transmission request instruction from the user (s808). Upon receipt of this instruction from the input processing unit 342, the transmission / reception control unit 343 transmits a pay program transmission request to the CM information management site 203 via the modem 344 (s
810).

Upon receipt of this pay program transmission request, the content management section 333 of the CM information management site 203 determines whether or not the pay program with CM of this pay program is stored in the content server 332 (s812). . If it is stored, the process proceeds to s822, and if it is not stored, a request to send the pay program is sent to the pay program site 201 via the transmission / reception control unit 336 and the modem 335 (s814).

When the pay program site 201 receives a pay program transmission request from the CM information management site 203 (s8).
16), the content management unit 312 is the content server 3
The pay program requested by 11 is read out, and the content transmitter 313 transmits it to the CM information management site 203 (s818). At the CM information management site 203, the pay program requested by the content receiving unit 334 is received and stored in the content server 332 via the content managing unit 333 (s820).

The pay programs stored in the content server 332 are stored in the content server 332 in advance.
The pay program with CM in which M video is inserted is edited. The content transmission unit 337 transmits the CM-added pay program read from the content server 332 by the content management unit 333 to the viewer terminal 204. At this time, the content transmission number counting unit 338 determines the number of transmissions for each pay program by CM.
It is cumulatively counted for each video and the usage fee of the pay program and the advertisement fee of the CM video are calculated (s822).

When the viewer terminal 204 receives the CM-added pay program, the viewer terminal 204 stores the CM-added pay program in the content server 341.
Upon receiving a reproduction instruction from the user, the content management unit 3
46 reads out the pay program with CM. Video and audio processor 3
47 reproduces the read commercial program with CM and outputs it to the monitor 352 (s824). Note that in S804, the transmission / reception control unit 336 does not read the program list from the program list management unit 331 and stores the program list itself when the number of request to obtain the program list is notified in excess of a predetermined number. The modem 335 is notified of the URL of another CM information management site. The modem 335 transmits the URL to the requesting viewer terminal 204 in S806. As a result, the requesting viewer terminal 204 performs the processing from S802 on the CM information management site of the received URL.

Further, in the present embodiment, the usage fee is paid to the pay program site 201 according to the number of times the pay program or the CM image is sent from the CM information management site 203 to the viewer terminal 204 by sending the pay program with CM. Although the amount and the billing amount of the advertising fee charged to the advertiser site 202 are calculated, the usage fee and the advertising fee may be calculated based on the number of reproductions on the viewer terminal 204. In this case, the transmission / reception control unit 343 reads out the contents of the IC card 349 storing the number of times of reproduction counted by the number of times of reproduction count 348 of each viewer terminal 204, and the C
Communicate with the M information management site 203. In the CM information management site 203, the content transmission number counting unit 338 accumulates the number of reproductions from each viewer terminal 204 for each pay program and CM video. The usage fee or the advertisement fee is calculated by replacing the “number of times provided to the viewer terminal” in the above formula (1) with the “number of views at the viewer terminal”.

(Second Embodiment) In the first embodiment, the CM image inserted in the pay program is the CM information management site 2
Although it is arbitrarily selected and inserted in 03, in the present embodiment, the viewer terminal 204 allows the user to select a CM video that the user is interested in as in the selection of the pay program.

The configuration of this embodiment is the same as that of the first embodiment.
Since it is almost the same as the configuration of FIG. 2, only the configuration unique to the present embodiment will be described using the configuration diagram shown in FIG. C
The program list management unit 331 of the M information management site 203 inserts into the pay program along with the program list of the pay program C
It also stores a list of M videos. In the CM video list,
The CM names that can be inserted are listed.

When the transmission / reception control unit 336 receives the request for acquiring the program list, the transmission / reception control unit 336 reads the CM image list together with the program list from the program list management unit 331, and the modem 3
Notify 35. The modem 335 transmits the program list and the CM image list to the requesting viewer terminal 204.

When the modem 335 receives a request for transmitting a pay program and a notification of the selected CM list from the viewer terminal 204, the modem 335 notifies the content management unit 333. The editing device (not shown) reads out the video of the CM name described in the selected CM list from the CM videos stored in the content server 332, inserts it into the pay program, edits the pay program with CM, and writes it to the content server 332. Remember.

The modem 344 of the viewer terminal 204 uses the CM
When the CM video list is received together with the program list from the video management site 203, the transmission / reception control unit 343 is notified.
When the notification of the selected CM list is received from the transmission / reception control unit 343 together with the request for transmission of the pay program, the CM information management site 2
Send them to 03. When the transmission / reception control unit 343 receives the notification of the program list and the CM video list from the modem 344, the transmission / reception control unit 343 notifies the video / audio processing unit 347 of them. When the selected pay program name is notified from the input processing unit 342, the video / audio processing unit 347 is instructed to display the CM selection screen, and when the notification of the selected CM name is received, the selected CM including the CM name is described. As a list, the modem 344 is notified together with a request to send a pay program.

The video / audio processing unit 347 is provided in the transmission / reception control unit 3
When receiving the notification of the program list and the CM image list from 43, first, the pay program selection screen (FIG. 6) is displayed on the monitor 352. When the transmission / reception control unit 343 gives an instruction to display the CM selection screen, the video / audio processing unit 347 displays the CM selection screen showing the contents of the CM video list on the monitor 352.

FIG. 8 is a diagram showing an example of the CM selection screen displayed on the monitor 352. On the CM selection screen 901, a selectable CM name 902 and a check box 903 checked when the CM name is selected are displayed. Further, the CM selection screen 901 displays a notation 904 indicating that a predetermined number of CMs are selected. When a predetermined number of check boxes 903, for example, three are checked, the “acquire paid program” button 905 can be operated.

When the input processing unit 342 receives a signal for selecting a pay program name from the remote controller 351, it notifies the transmission / reception control unit 343 of the pay program name. Remote control 351 to C
When a signal for selecting the M name is received, the CM name is sequentially notified to the transmission / reception control unit 343, and the “pay program acquisition” button 90 is displayed.
When receiving the operation signal of No. 5, the transmission / reception control unit 343 is notified of the acquisition request of the pay program.

As described above, in the present embodiment, when the pay program desired by the user is selected, the CM to be inserted can also be selected so that the CM of interest to the user can be obtained.
Video can be provided. (Third Embodiment) In the first embodiment, although the content transmission number counting unit 338 of the CM information management site 203 calculates the billing amount of the advertising fee and bills the advertiser site 202, In the form, the content transmission number counting unit 338 also creates a CM selection rate table indicating the trend of CM viewing by the user, and provides the CM selection rate table to the advertiser site 202.

Since the present embodiment has almost the same configuration as that of the above-described first embodiment, it will be described with reference to the configuration diagram of FIG.
FIG. 9 shows C created by the content transmission number counting unit 338.
It is a figure which shows an example of a M selectivity table. CM selection rate table 100
1 is a CM name column 1002, a CM transmission count column 1003, and C
It includes an M selection rate column 1004, a viewer breakdown column 1005, and a pay program breakdown column 1006, and an entry is provided for each CM image.

In the CM name column 1002, the CM name for identifying the CM video inserted in the pay program is recorded. In the CM transmission count column 1003, the viewer terminal 204 of this CM image is displayed.
The number of transmissions to is recorded. In the CM selection rate column 1004, a percentage display of the number of transmissions of the CM video in the total number of transmissions recorded in the CM transmission number column 1003 is recorded. That is, it shows the proportion of the selected CM image among all the CM images. Viewer breakdown column 1005
Is omitted here, the viewer terminal 20
The user attributes of 4 are recorded, for example, the classification by gender and age group. Although the pay program breakdown column 1006 is omitted, the pay program name in which the CM video is inserted and the number of times of the pay program are recorded here.

The content transmission number counting unit 338 displays the CM video program name 40 of the header information 401 in the CM name column 1002.
2 is recorded, and the header information 40 is added to the CM transmission count column 1003.
The total value of the number of videos included in one program is recorded. In the pay program breakdown section 1006, the program name 402 in which the CM video of the header information 401 is inserted is recorded. CM selection rate column 100
In 3, the CM selectivity calculated by the formula (2) is recorded for a predetermined period, for example, every month.

CM selection rate = number of transmissions of each CM / total number of transmissions of all CMs × 100 (2) Further, in the viewer breakdown column 1005, the user attribute of the viewer terminal 204 pre-registered by the user. To record. The present embodiment is particularly effective when the CM video is selected by the user in the second embodiment. That is, it becomes reliable information to know the CM that the viewer is interested in.
The M information management site 203 provides the CM selection rate table to the advertiser site 202, so that the advertiser can evaluate the CM image of the company's product.

(Embodiment 4) Since the configuration of the present embodiment is almost the same as the configuration of Embodiment 1 shown in FIG.
This will be described with reference to FIG. Further, in the present embodiment, the CM selection screen 901 displayed on the monitor 352 for selecting the CM video to be inserted into the pay program in the second embodiment is referred to as a CM selection screen in which the user can easily select the CM video. To do. Therefore, in the present embodiment, only the configuration different from that of the second embodiment will be described.

The program list management unit 331 of the CM information management site 203 stores a list of CM videos. In the CM image list, insertable CM names are listed, and a comment is added as additional information corresponding to each CM name.
The comment indicates the content of the CM image. Although the comment is used here, it may be accompanied by an image, a video, and a sound.

The video / audio processing unit 347 displays a CM selection screen showing the contents of the CM video list on the monitor 352.
FIG. 10 is a diagram showing an example of the CM selection screen. C
On the M selection screen 1101, the CM name 902 shown in FIG.
A comment 1102 is displayed in addition to the check box 903, the notation 904, and the “pay program acquisition” button 905. By adding a comment to each CM name in this way, it is possible to promote the selection of the CM by the user and further enhance the advertising effect of the CM.

(Embodiment 5) In the present embodiment, in contrast to the case where a predetermined number of CM images are selected in the second embodiment, each CM image is selected so that the CM image is selected so as to have a predetermined number of points. Basic points are set in. The configuration of the present embodiment is almost the same as the configuration of the first embodiment, and will be described with reference to the configuration diagram of FIG. The description of the same components as those in the second embodiment will be omitted, and the configuration unique to the present embodiment will be described.

The program list management unit 331 stores a CM video list. In the CM image list, the CM names of the CM images that can be inserted in the pay program are listed. Basic points are described corresponding to each CM name. The basic points are the CM information management site 203 and the advertiser site 20.
It is the number of points set by the contract with 2. Unless the CM image is selected on the viewer terminal 204 so that the total of the basic points is 100 points or more, the acquisition request for the pay program cannot be made.

Since the CM image with a high number of points is easily selected by the user, the advertiser site 202 can increase the basic points during the period in which the CM image is desired to be appealed. The content transmission number counting unit 338 stores the basic points of each CM image. In addition, in each of the above-described embodiments, the charge per one transmission of the CM image is stored, but in the present embodiment, the charge of 1 point is stored, and the charge of 1 point and the basic point are stored. CM the multiplication value
The fee is for each video transmission.

FIG. 11 shows the content transmission number counting unit 338.
It is a figure which shows an example of the advertising fee list of the fee / advertising fee list created by. In the advertisement fee list 1201, the CM name 1202 and the number of times the advertisement is provided to the viewer terminal 120
Columns of 3 and 1 point fee 1204, basic point 1205 and advertisement fee 1206 are provided.

The CM name 1202 is the name of the CM video inserted in the pay program. Number of times provided to viewer terminal 12
03 is a value obtained by accumulating the number of times each CM image is transmitted to the viewer terminal 204. 1 point charge 1204 is
The unit is an advertisement fee set in advance between the advertiser site 202 and the CM information management site 203. Basic point 1
205 is the total number of points in the viewer terminal 204 due to the selection of the CM video as described above.

The advertisement charge 1206 is calculated by the equation (3) in the content transmission number counting unit 338. Advertising fee = number of times provided to viewer terminal × 1 point fee × basic point (3) When the video / audio processing unit 347 of the viewer terminal 204 is instructed to display the CM selection screen by the transmission / reception control unit 343. , C
The CM selection screen showing the contents of the M video list is displayed on the monitor 352.
To display.

FIG. 12 is a diagram showing an example of the CM selection screen. On the CM selection screen 1301, a CM name 902, a check box 903, and a “pay program acquisition” button 90 are displayed.
5 is displayed, and the basic point 130 corresponding to the CM name is displayed.
2 is displayed. Further, a notation 1303 for selecting a CM to be inserted into a pay program so that the total number of points becomes a predetermined value or more is displayed. Further, the total value of the basic points of the CM video selected by the user is displayed as the current total point 1304.

In the figure, the current total points 1304
When the value of is 100 or more, the “acquire paid program” button 904 can be operated. Video and audio processing unit 347
When the check instruction of the check box 905 of the CM name 902 selected by the transmission / reception control unit 343 and the total of the current total points 1304 are notified, the CM selection screen 1
The display of 301 is updated.

When the input processing unit 342 receives the CM name selection signal from the remote controller 351, it notifies the transmission / reception control unit 343. The transmission / reception control unit 343 includes a video / audio processing unit 34.
7 is instructed to display the CM selection screen, and the counter is reset to "0". The transmission / reception control unit 343 has an input processing unit 34.
When the selection signal of the CM name selected from 2 is notified, C
The basic point corresponding to the M name is added to the counter, the counter value is notified to the video / audio processing unit 347, and the check box corresponding to the CM name is instructed to be checked and displayed.

Further, the transmission / reception control unit 343 enables the "acquisition of pay program" button 905 when the value of the counter becomes "100" or more, for example. As mentioned above,
In the present embodiment, by setting a basic point for each CM image, it is easy to select a CM image set to a high point, that is, instead of increasing the chances of watching the CM image, the advertising fee is increased. It is something to raise.

In each of the above-mentioned embodiments, the communication between the modems is a public line, and the pay program or the pay program with the CM is transmitted by using broadcast radio waves as an example. However, it may be the Internet. Further, in each of the above embodiments, the viewer terminal 2
04 has a content server 341,
Instead of having the content server 341, the CM-added pay program received by the content receiving unit 345 may be output to the video / audio processing unit 347 via the content management unit 346 to be reproduced.

Further, although the CM names are listed as the CM identifiers in the CM image list in the above embodiments,
Of course, it may be a product name, a manufacturer name, a genre name, or the like that can identify the CM image. (Sixth Embodiment) FIG. 13 is a configuration diagram of a sixth embodiment of a program transmitting / receiving system according to the present invention. This program transmission / reception system is composed of a pay program site 1401, a plurality of CM information management sites 1402 for retailing pay programs, a plurality of viewer terminals 204, and an advertiser site 202.

The pay program site 1401 includes a content server 311, a content management section 312, a content transmission section 313, a modem 314, an authentication permission information server 1411, a transmission / reception control section 1412, and an authentication information management section 1413. I have it. CM information management site 1402
Is the content server 1421 and the content management unit 1
422, a content transmission unit 1423, a transmission / reception control unit 1424, a program list management unit 331, a content reception unit 334, a modem 335, and a content transmission number counting unit 338.

The same components as those in the first embodiment described above are designated by the same reference numerals and the description thereof is omitted, and only the components unique to the present embodiment will be described. Authentication permission information server 141
Reference numeral 1 denotes a hard disk or the like, and stores authentication permission information including a set of authentication information of each CM information management site 1402. FIG. 14 is a diagram showing an example of the authentication permission information. Each column of the authentication permission information 1501 is the authentication information.
The authentication permission information 1501 includes a site ID 1502, a password 1503, a distribution form 1504, a distribution destination 1505, a pay program name 1506, a CM name 1507, and a CM genre 15.
08 and are included.

The site ID 1502 is an identifier for uniquely identifying each CM information management site 1402, and may be, for example, the IP address of the CM information management site 1402 on the Internet. Password 1503
Is used to authenticate whether the CM information management site 1402 identified by the site ID 1502 is a legitimate CM information management site, and the pay program site 1401.
Is issued from the pay program site 1401 at the time of a contract to provide a pay program with the CM information management site 1402.

A distribution form 1504 shows a communication form between the CM information management site 1402 and the viewer terminal 204,
It is determined by the type of device of the viewer terminal 204. The distribution form 1504 includes, for example, a mobile phone, the Internet, and broadcast waves. That is, it depends on whether the viewer terminal 204 is a mobile phone, a personal computer, a TV receiver, or the like. This allows the pay program site 1401 to restrict the distribution form for each CM information management site 1402 or for each pay program.

In the distribution destination 1505, the position information of the viewer terminal 204 and the viewer information such as the age of the viewer are described. The location information may be a country name, a region name, an IP address, or the like. For example, if a pay program is a movie, it is possible to allow the movie to be sent only in areas where the movie theaters in that area have finished broadcasting, and not allow it in areas that are still showing in the movie theaters. It will be possible. Similarly,
The age of the viewer may be included as a viewer restriction item.

The pay program title 1506 is copyrighted by the pay program site 1401 and the commercial information management site 14
This is an identifier that uniquely identifies a pay program provided to the viewer terminal 204 via 02. The CM name 1507 is a CM inserted in the pay program identified by the pay program name 1506.
This is an identifier that uniquely identifies the video. As a result, for example, C of an advertiser affiliated with the pay program site 1401
Only M video can be restricted to be inserted into a pay program.

The CM genre 1508 is the CM name 1507.
This is the genre to which the CM video identified by. The CM name 1507 and the CM genre 1508 are included in the authentication permission information 1501 of the CM information management site 1402. If the CM video inserted in the pay program is not suitable for the pay program, the offer of the pay program is rejected. This is because. For example, pay programs for children include commercials for alcoholic drinks.
Do not allow video insertion.

The authentication information management unit 1413 uses the modem 314.
When the authentication information including the pay program name is notified from the transmission / reception control unit 1412 from the authentication permission information server 1411.
It is determined whether or not it matches the authentication information recorded in each column of the authentication permission information 1501 stored in. Figure 15
FIG. 6 is a diagram showing an example of authentication information transmitted from the CM information management site 1402. The authentication information 1601 includes
Site ID 1602, password 1603, and distribution form 1
The specific contents of 604, distribution destination 1605, pay program name 1606, CM name 1607, and CM genre 1608 are recorded.

This authentication information 1601 matches the content of the distribution form 1504 recorded in the first column of the authentication permission information 1501 with the authentication information of “mobile phone”. In the authentication information 1601, the specific content “CM3” of the CM name 1607
Authentication authorization information 150
It matches the authentication information in the first column of 1. The authentication information management unit 1413 sends the notified authentication information to the authentication permission server 14
When it is determined that one of the authentication information stored in No. 11 is met, the content management unit 312 is notified of the pay program name 1506 via the transmission / reception control unit 1412, and the requesting CM information management site 1402 is paid. Instruct to send the program.

The content management unit 312 reads out the pay program having the notified pay program name from the content server 311, and notifies the content transmission unit 313 together with the authentication permission notification. The content transmission unit 313 transmits the pay program together with the authentication permission notification to the CM information management site 1402 which is the request source. When the authentication information management unit 1413 determines that the notified authentication information does not match any authentication information recorded in the authentication permission information server 1411, the authentication information management unit 1413 requests the modem 314 to send the CM information of the request source via the transmission / reception control unit 1412. The management site 1402 is instructed to send the authentication refusal notice.

The content server 1421 is composed of a hard disk or the like and stores CM images to be inserted in pay programs. When the content receiving unit 334 receives the pay program together with the notification of the authentication permission, the content managing unit 14 receives the pay program.
22 is notified of the pay program. Content management unit 1422
Upon receiving the notification of the pay program, the instructing device (not shown) instructs to edit the pay program with CM in which the CM video stored in the content server 1421 is inserted into the pay program. At this time, the editing device includes a transmission / reception control unit 1424.
CM recorded in CM name 1607 of authentication information 1601 from
First name is notified. The editing device is the CM of the notified CM name.
Insert the video into the pay program.

The editing apparatus may store the edited pay program with CM in the content server 1421 as in the above embodiments, or may store it in a temporary storage area (not shown). The content management unit 1422 includes the transmission / reception control unit 14
Distribution form 160 recorded in authentication information 1601 from 24
4 and the requesting viewer terminal 204, the CM-added pay program is read from the content server 1421 or the temporary storage area, and the CM-added pay program is transmitted to the request-source viewer terminal 204 according to the contents of the distribution form 1604. The content transmission unit 1423 is notified to do so.

The content management unit 1422 reads the pay program with CM, and immediately after notifying the content transmitting unit 1423, the pay program with CM stored in the content server 1421 or the temporary storage area is deleted. This makes it possible to prevent unauthorized use of pay programs. The content transmission unit 1423 is the content management unit 1
According to the distribution form 1604 notified from 422, the notified CM-attached pay program is transmitted to the requesting viewer terminal 204.

When the transmission / reception control unit 1424 is notified of the pay program transmission request from the viewer terminal 204 via the modem, the authentication information 1601 including the pay program name 1606 (see FIG. 1).
5) is generated. At this time, CM name 1 to be inserted in the pay program
Reference numeral 607 inquires and records the content management unit 1422, or records the selected CM name selected by the viewer terminal. The distribution form 1604 is, for example, a mobile phone when the viewer terminal 204 is a mobile phone, the Internet when the viewer terminal 204 is a personal computer, and a broadcast wave when the viewer terminal 204 is a TV receiver.

The site ID 1602 is an identifier for identifying the CM information management site 1402 itself, and the password 1603 is issued from the pay program site 1401 at the time of contract. The transmission / reception control unit 1424 notifies the modem 335 of the generated authentication information 1601.

When the transmission / reception control unit 1424 receives the authentication refusal notification from the pay program site 1401 via the modem 335, the send / receive control unit 1424 sends a pay program transmission permission notification to the requesting viewer terminal 204 via the modem 335. The modem 335 is
Upon receiving the authentication information 1601 from the transmission / reception control unit 1424, the authentication information 1601 is transmitted to the pay program site 1401.

Next, the operation of this embodiment will be described with reference to the message sequence diagram of FIG. Note that S170
Since steps 2 to S1710 are the same as steps S802 to S810 shown in FIG. 7 described in the first embodiment, the description thereof will be omitted. In S1712, the transmission / reception control unit 1424 of the CM information management site 1402 creates the authentication information 1601 when the viewer terminal 204 is notified via the modem 335 of a request to transmit a pay program (S1712).
The authentication information 1601 includes a site ID 1602 and a password 1603 that prove that the commercial information management site 1402 is authorized to retail an authorized pay program, and includes a pay program name 1606 that requests transmission. . Further, the authentication information 1601 includes a delivery form 1604 determined by the type of device of the requesting viewer terminal 204,
Delivery destination 160 of the position information and the like of the requesting viewer terminal 204
5, a CM name 1607 to be inserted into the pay program, and a CM genre 1608 which is the genre thereof are included.

The modem 335 transmits the authentication information created by the transmission / reception control unit 1424 to the modem 314 of the pay program site 1401 (S1714). Paid program site 14
In 01, the modem 314 is the CM information management site 1
The authentication information 1601 transmitted from 402 is received. When the authentication information management unit 1413 is notified of the authentication information 1601 received by the modem via the transmission / reception control unit 1412, each C stored in the authentication permission information server 1411.
Authentication information 1601 notified to one of the authentication permission information 1501 including a set of authentication information of the M information management site
It is determined whether or not is satisfied (S1716).

When it is determined that there is no authentication information matching the authentication information 1601 notified in the authentication permission information 1501, the authentication information management unit 1413 creates an authentication refusal notification indicating that the pay program cannot be transmitted. Upon being notified of the authentication refusal notification via the transmission / reception control unit 1412, the modem 314 transmits it to the CM information management site 1402 (S
1718).

At the CM information management site 1402, when the authentication refusal notification is received by the modem 335, the transmission / reception control unit 1
424 creates a pay program transmission refusal notification indicating that the pay program cannot be transmitted (S1720). The modem 335 transmits a pay program transmission refusal notification to the requesting viewer terminal 204 (S1722).

When the viewer terminal 204 receives the pay program transmission refusal notification, the monitor 352 displays that the pay program cannot be acquired (S1724). When the authentication information management unit 1413 determines that there is authentication information that matches the authentication information 1601 notified of in the authentication permission information 1501, the content management unit 3 via the transmission / reception control unit 1412.
12 is informed of the pay program name 1606, and is instructed to transmit the authentication approval notice.

The content management unit 312 reads out the pay program having the notified pay program name from the content server 311, and notifies the content transmission unit 313 together with the authentication permission notification. The content transmitter 313 transmits the pay program to the requesting CM information management site 1402 together with the authentication permission notification (1726).

In the CM information management site 1402, the content receiving unit 334 receives the pay program together with the authentication permission notification from the pay program site 1401 (S172).
8). The received pay program is stored in a temporary storage area (not shown). The authentication information 16 is edited by an editing device (not shown).
The CM video identified by the CM name 1607 of 01 is read from the content server 1421 and inserted into the stored pay program to edit the pay program with CM.

The content transmission unit 1423 uses the authentication information 1
According to the distribution form 1604 of 601, the CM-added pay program is transmitted to the requesting viewer terminal 204 (S1730). CM
The CM-added pay program is reproduced on the viewer terminal 204 that has received the pay-added program (S1732). It should be noted that in the present embodiment, it is desired that the CM-added pay program is played in real time by streaming distribution rather than being downloaded to the content server 341 of each viewer terminal 204 as a measure for copyright protection.

Further, in the present embodiment, an unauthorized CM information management site acquires a pay program from the pay program site 1401 to prevent the unwarranted sale of the pay program.
When a pay program transmission request is made from the information management site, the identification information of the requesting viewer terminal 204 is also transmitted at the same time. Then, the pay program site 1401 may send the encrypted pay program to the CM information management site, and directly send the encrypted compound key of the pay program to the viewer terminal 204. In this case, the IC of the first embodiment
The encryption key stored in the card 349 is not used.

In the second and subsequent embodiments, the CM information management sites 203 and 1402 transmit the CM image list to the viewer terminal 204 at the same time as the program list, but the program list is transmitted first. However, after receiving the designation of the program name, the CM image list may be transmitted. In this case, the program list management unit 331 stores a plurality of CM image list tables corresponding to pay programs.
The transmission / reception control units 336 and 1424 select one CM image list corresponding to the program name and transmit the CM image list corresponding to the pay program to the requesting viewer terminal 204. As a result, it becomes possible to insert a CM image suitable for a pay program.

In each of the above-described embodiments, the CM image is inserted into the pay program.
Needless to say, it may be audio or CM audio / video. Further, although the configuration diagrams are shown in FIGS. 2 and 13 in each of the above-described embodiments, the functions of the respective components may be realized by a program that causes a computer to perform. This program may be recorded in a computer-readable recording medium, CM may be inserted into a pay program, and the program may be applied to a program transmission / reception system that sends a pay program with a CM to a viewer terminal.

[0106]

As described above, the present invention is a program transmission / reception system for inserting a commercial program into a pay program and transmitting the commercial program with a commercial to a viewer terminal, which is a pay program site for providing a pay program. And there are multiple on the network, and presents a list of pay programs at the request of each viewer terminal,
A CM information management site for receiving a pay program specified by a viewer terminal from the pay program site and transmitting a pay program with a CM in which a CM is inserted to the requesting viewer terminal; and an optional CM information management site. Requesting a list of paid programs to one of the viewers, designating paid programs included in the list of paid programs and requesting to the CM information management site, and receiving and playing CM-added paid programs And a terminal.

With such a configuration, since the requests for pay programs are distributed to each CM information management site, the complication of the requests for pay programs is prevented, and each CM information management site has a CM attached to the viewer terminal. You can send pay programs. Further, each CM information management site of the program transmission / reception system has a program list storage unit for storing a program list listing the program identifiers of pay programs, a CM storage unit for storing a plurality of CMs, and each viewing. When a program list transmission request is received from the viewer terminal, the program list is read from the program list storage unit and transmitted to the requesting viewer terminal, and the program list is sent from each viewer terminal. Transmission request receiving means for receiving a transmission request for a pay program with a program identifier specified in the table, pay program transmission request means for requesting a transmission for the pay program requested to be transmitted to the pay program site, and the pay program site Receiving means for receiving a pay program from the CM, and reading one or more CMs stored in the CM storing means in the received pay program, and editing the pay program with CM inserted in the pay program Editing means, transmitting means for transmitting the pay program with CM to the requesting viewer terminal, and transmission number counting means for accumulating the pay program number and the CM number transmitted for each pay program and each CM. I have decided.

With such a configuration, the CM information management site that provides the pay program with CM to the viewer terminal can grasp the number of pay programs and the number of CMs provided to the viewer terminal. In addition, the CM information management site has a C of a CM stored in the CM storage unit that can be inserted into a pay program.
A CM list storage unit that stores a CM list listing M identifiers is further provided, and the program list transmission unit reads the program list and reads the CM list from the CM list storage unit. The CM list together with the list is transmitted to the requesting viewer terminal, the transmission request receiving unit receives the designation of the program name and the selected CM identifier selected from the CM list, and the editing unit CM in which the CM having the selected CM identifier received by the transmission request receiving means is read from the CM storage means and inserted into the pay program
Each viewer terminal edits the attached pay program, and each viewer terminal requests a program list to one CM information management site, and a program list and a CM from the requested CM information management site.
A list receiving means for receiving the list and a program selection screen displaying the program names of a plurality of pay programs according to the contents of the program list on the monitor, and after the program name is selected, the CM list Display control means for displaying a CM selection screen displaying CM identifiers of a plurality of CMs on a monitor according to the contents of 1., and a CM information management site for requesting transmission of a pay program together with a selected program name and a selected selected CM identifier. And a receiving means for receiving the commercial program with CM, and a reproducing means for reproducing and outputting the received commercial program with CM.

With such a structure, the CM to be inserted into the pay program can be selected according to the taste of the viewer. As a result, the viewer can enjoy the CM while discounting the viewing fee of the pay program. Also, the C
CMs are stored in the CM list storage means of the M information management site.
The number of points given by the selection of CM is recorded corresponding to the identifier, and the display control means of the viewer terminal is
The number of points is displayed corresponding to the CM identifier displayed on the CM selection screen, and each viewer terminal receives a CM identifier selection from the plurality of CM identifiers displayed on the monitor C
When the M selection receiving means and the CM identifier are selected,
It is further provided with a transmission request permission means for permitting the transmission request of the pay program when the corresponding points are sequentially added up and the predetermined points or more are reached.

With such a structure, the viewer can watch the pay program at a low price by selecting the CM until the predetermined point is reached. In addition, the advertiser of CM is CM
By increasing the number of points, the selection of CM can be promoted and the advertising effect can be enhanced. Also,
The CM information management site uses the basic charge per unit point of each CM, the number of points corresponding to the CM, and the C
An advertisement fee calculation means for calculating an advertisement fee according to the number of transmitted CMs of M is further provided.

With such a configuration, the advertiser bears a high advertising fee in exchange for the enhancement of the advertising effect, and the advertiser can be balanced. Further, each viewer terminal permits CM selection receiving means for receiving a selection of a CM identifier from a plurality of CM identifiers displayed on the monitor, and permits a pay program transmission request when a predetermined number of the CM identifiers are selected. A transmission request permission unit is further provided.

With such a structure, the viewer can view the pay program at a low price by selecting a predetermined number of favorite CMs. Further, the CM list storage means of the CM information management site stores additional information suggesting the content of the CM corresponding to the CM identifier, and the display control means of the viewer terminal displays the CM selection screen. The additional information is displayed in correspondence with the CM identifier.

With such a configuration, the viewer can
CM can be selected by predicting the content. Further, the CM information management site further includes a CM selection ratio calculating unit for calculating a CM selection ratio in which each CM is selected in the entire CM according to the selected CM identifier received by the transmission request receiving unit. The percentage is to be reported to the advertiser who offers the CM.

With such a configuration, the trend of the CM that the viewer prefers to select can be known, so that the advertiser can refer to the CM production. Further, the program list transmitting means of the CM information management site replaces the program list transmission with another CM information management site when the transmission request of the program list received from each viewer terminal exceeds a predetermined number. A request distribution unit for transmitting the identification information of the
Upon receiving the identification information of another CM information management site, the requesting viewer terminal requests the CM information management site identified by the identification information to transmit the program list.

With such a configuration, the pay program requests are reliably distributed, and the complication of the pay program requests is prevented. Further, the CM information management site transmits a program usage fee according to the usage fee per transmission of each pay program and the number of the paid programs transmitted, as an advertisement fee per transmission of each CM. Further, it is arranged to further include a fee calculation means for calculating an advertisement fee according to the number of CMs.

With such a configuration, the fee for using a pay program or C depending on the number of paid programs actually transmitted or the number of CMs
Since the advertisement fee of M is calculated, the copyright of the pay program and CM
Equity among the advertisers is promoted. Further, the editing means of the CM information management site includes identification information of the pay program,
There is a header information generation unit that generates identification information for each CM inserted in the pay program and the number of CMs as header information of the pay program with CM, and the transmission number counting means includes the CM transmitted by the transmission means. It has a header information reading unit for reading header information of pay programs, and a total unit for accumulating the number of pay programs and the number of commercials for each read identification information.

With such a structure, the number of pay programs and the number of commercials transmitted to the viewer terminal can be easily calculated. In addition, the pay program site stores authentication permission information that stores authentication permission information including authentication information of each CM information management site that determines whether or not it is appropriate to send a pay program to each CM information management site. Storage means and the CM
Authentication information receiving means for receiving authentication information from the information management site, and whether or not the received authentication information matches one authentication information stored in the authentication permission information storage means. The CM information management site transmits authentication information including a program name to the pay program site, including permission / denial determining means that permits the pay program to be provided and rejects the pay program when the pay program is not matched. Means, a receiving means for receiving the authentication permission notification and the pay program from the pay program site, or a receiving means for receiving the authentication refusal notification, a pay program storage means for storing the received pay program, and a CM for the stored pay program. It is supposed to be provided with an editing means for editing the CM-added pay program in which is inserted and a CM-added pay program transmitting means for sending the edited CM-added pay program to the requesting viewer terminal.

With such a structure, the pay program site having the copyright of the pay program can prevent the pay program from being provided to an unauthorized CM information management site. Also,
The CM information management site, immediately after the CM-attached pay program transmitting means transmits the CM-attached pay program to the viewer terminal,
Pay programs and C stored in the pay program storage means
An erasing means for erasing the pay program with M is further provided.

With such a configuration, since only the requested pay program remains on the CM information management site, it is possible to prevent illegal use of the pay program or the pay program with CM. Further, the authentication information stored in the authentication permission information storage means includes a distribution form, and the refusal determination means determines whether or not the authentication information is suitable depending on the distribution form.

With such a configuration, since the distribution form is determined according to the type of device of the viewer terminal, it is possible to refuse to provide the pay program depending on the type of device of the viewer terminal. Further, the authentication information includes a distribution form, and the distribution form is determined by the type of device of the viewer terminal, and the CM-added pay program transmitting means adds the CM to the requesting viewer terminal according to the distribution form. It is supposed to send pay programs.

With such a configuration, it is possible to transmit the CM-added pay program in a distribution form according to the type of device of the viewer terminal. Further, the authentication information stored in the authentication permission information storage means includes distribution destination information, and the distribution destination information includes regional information and / or viewer information of the viewer terminal to which the pay program is distributed. It is recorded, and the permission / refusal determination means determines whether or not the authentication information conforms to the distribution destination information.

With such a configuration, it is possible to determine whether or not to provide a pay program depending on the area where the viewer terminal is provided or the user of the viewer terminal. Further, the authentication information stored in the authentication permission information storage means records the identifier or genre of the CM to be inserted into the pay program, and the approval / disapproval determination means is dependent on the identifier or genre of the CM to be inserted. It is decided whether or not the authentication information matches.

With such a configuration, it is possible to provide a pay program when an optimal CM is inserted into the pay program, and to reject the pay program when a CM that does not match the pay program is inserted. . Further, the present invention is a program transmission / reception method of inserting a CM into a pay program and transmitting the pay program with a CM to a viewer terminal, which is a pay program list in which program names of pay programs are listed from the viewer terminal. The pay program list request receiving step for receiving the transmission request, the pay program list transmitting step for transmitting the pay program list to the requesting viewer terminal, and one of the pay program list listed from the viewer terminal A program request receiving step of receiving a program request of a program name, a pay program request transmitting step of sending a request for a paid program requested to a pay program site, and a pay program receiving step of receiving a pay program from a pay program site A CM insertion step of inserting one or more CMs stored in the received pay program, and a CM-added pay program for sending the CM-added pay program with the CM inserted to the requesting viewer terminal It is set to have a signal step.

By such a method, the pay program request is distributed to each CM information management site, so that the complication of the pay program request is prevented, and each CM information management site attaches a CM to the viewer terminal. You can send pay programs. Also, in the pay program list transmission step,
Along with the transmission of the pay program list, a CM list listing the CM identifiers that can be inserted into the pay program and the number of points given by the selection of the CM corresponding to the CM identifier is transmitted.
In the program request receiving step, the selected CM identifier selected together with the program request is received, and in the CM inserting step, the CM identified by the selected CM identifier is inserted into the pay program, and the number of CMs transmitted for each CM is calculated. A total number of transmissions counting step, a basic fee per unit point of each CM, a number of points corresponding to the CM, and an advertisement fee calculating step of calculating an advertisement fee according to the number of CMs transmitted by the CM. I will have more.

By such a method, the number of CM points can be increased to promote the selection of CM, and in return, the advertiser bears a high advertising fee. Also,
In the pay program list transmitting step, the pay program list is transmitted, and a CM list listing CM identifiers insertable in the pay program is transmitted, and the selected CM identifier selected together with the program request in the program request receiving step. In the CM insertion step, a CM selected by the selected CM identifier is inserted into the pay program, and the transmission number counting step of accumulating the number of CMs transmitted for each CM and the program request receiving step are received. Each CM has a CM selection ratio calculating step of calculating a CM selection ratio selected in the entire CM according to the selected CM identifier, and the CM selection ratio is reported to the advertiser providing the CM. I am trying.

By such a method, the advertiser can
By watching the selection ratio, it is possible to know the trend of the CM that the viewer likes to select. Further, in the pay program request transmitting step, authentication information including a request for a pay program is transmitted,
The authentication information includes a distribution form, and the distribution form is determined by the type of device of the viewer terminal. When the pay program site is authenticated in the pay program receiving step, an authentication permission notification is issued together with the pay program. Received and said CM
In the attached pay program attached step, the attached pay program with CM is transmitted to the requesting viewer terminal according to the distribution form.

With such a method, the pay program site can determine whether or not to permit the pay program transmission depending on the type of the device of the viewer terminal, and the CM information management site can decide the CM-added pay program according to the distribution form. Can be sent. Further, the present invention is a program transmission / reception program for causing a computer to execute a program transmission / reception method of inserting a commercial program into a pay program and transmitting a commercial program with a commercial to a viewer terminal, the program name of the pay program from the viewer terminal. , A pay program list request receiving step for receiving a pay program list transmission request, a pay program list transmitting step for sending a pay program list to the requesting viewer terminal, and a pay program from the viewer terminal A program request receiving step of receiving a program request of one program name listed in the list, a pay program request transmitting step of transmitting a request of a pay program requested to the pay program site, and a pay program from the pay program site To receive a pay program, a CM insertion step to insert one or more CMs stored in the received pay program, and a pay number with CM in which the CM is inserted It is set to have a pay program transmission step with CM to send to the requesting viewer terminal.

Similarly, a computer-readable recording medium, which inserts a commercial into a pay program and causes a computer to execute a program transmitting / receiving method of transmitting a pay program with a commercial to a viewer terminal, pays from the viewer terminal A pay program list request receiving step for receiving a pay program list transmission request in which program names of programs are listed, and a pay program list transmitting step for sending the pay program list to the viewer terminal of the request source,
A program request receiving step of receiving a program request of one program name listed in the pay program list from the viewer terminal, and a pay program request sending step of sending a request of the paid program requested to the pay program site, A pay program receiving step of receiving a pay program from a pay program site, a CM inserting step of inserting one or more CMs stored in the received pay program, and a CM-added pay program with a CM inserted therein is viewed by a request source. The recording medium stores a program transmitting / receiving program having a CM-added pay program transmitting step for transmitting to a personal terminal.

By using such a program or recording medium in a program transmission / reception system, requests for pay programs are distributed to each CM information management site, so that the complication of requests for pay programs is prevented. In addition, the present invention provides C for pay programs.
A pay program site connected to a plurality of CM information management sites via a network, in which M is inserted to send a pay program with CM to each viewer terminal, and the pay program is sent to each CM information management site. An authentication permission information storage unit that stores authentication permission information including authentication information of each CM information management site for determining whether or not it is appropriate, and the authentication information includes a distribution form, and the distribution form includes each viewing An authentication information receiving unit that receives authentication information including a program request from the CM information management site, and the received authentication information is stored in the authentication information storage unit. Judgment whether it matches the authentication information of
When it matches, permission of the pay program is permitted, and when it does not match, the permission determination unit that rejects the offer of the pay program, and the determination of whether or not the distribution mode is included.
When a pay program is stored in the pay program storing means storing the pay program, the requested program is read out from the pay program storing means when permitted by the permission / denial determining means. It is supposed to be provided with a pay program transmitting means for transmitting to the site.

With such a configuration, it is possible to prevent illegal use of pay programs. Further, the present invention is a CM information management site connected to a pay program site and a plurality of viewer terminals via a network, and stores a program list storing a program list listing program identifiers of pay programs. Means, CM storage means for storing a plurality of CMs, program list transmission request receiving means for receiving a program list transmission request from each viewer terminal, and program list transmission from each viewer terminal In response to the request, the program list transmitting means for reading the program list from the program list storage means and transmitting it to the requesting viewer terminal, and the program name described in the program list from each viewer terminal are specified. Transmission request receiving means for receiving a transmission request for a pay program, a pay program transmission request means for requesting a transmission for a pay program requested to be transmitted to the pay program site, and a pay program for receiving from the pay program site. Receiving means, editing means for reading out one or more CMs stored in the CM storage means in the received pay program, and editing the pay program with CM inserted in the pay program, and viewing the pay program with CM as a request source The transmission means for transmitting to the personal terminal and the transmission number counting section means for accumulating the number of pay programs transmitted for each pay program and each CM are provided.

With such a structure, the complication of the request for the pay program to each CM information management site can be prevented. Also,
And a CM list storage unit that stores a CM list listing CM identifiers of CMs stored in the CM storage unit that can be inserted into a pay program and the number of points given by the selection of the CM. The program list transmitting means reads out the program list and C from the CM list storing means.
The M list is read, the CM list is transmitted together with the program list to the requesting viewer terminal, and the transmission request receiving means receives the designation of the program name and also the selected CM identifier selected from the CM list. The editing means reads out the CM of the selected CM identifier received by the transmission request receiving means from the CM storage means, edits the pay program with CM inserted in the pay program, and edits the basic charge per unit point of each CM. And an advertisement fee calculation means for calculating an advertisement fee according to the number of points corresponding to the CM and the number of transmitted CMs of the CM.

With such a configuration, it is possible to achieve fairness among advertisers. The program list transmission means further includes a CM list storage means for storing a CM list in which CM identifiers of CMs that can be inserted into the pay program and stored in the CM storage means are listed. The CM list is read out from the CM list storage means, the CM list is transmitted together with the program list to the requesting viewer terminal, and the transmission request receiving means specifies the program name and the CM. The selected CM identifier selected from the list is also received, and the editing means reads the CM of the selected CM identifier received by the transmission request receiving means from the CM storage means, and inserts the pay program with CM into the pay program. A CM selection ratio calculating means for editing and calculating a CM selection ratio in which each CM is selected in the entire CM according to the selected CM identifier received by the transmission request receiving means is further added. For example, the CM
The selection rate is to be reported to the advertiser who provides the CM.

With such a configuration, the advertiser can keep track of the viewing trends of CMs. Also, the pay program transmission requesting means transmits authentication information including a request to send a pay program to the pay program site, and the authentication information includes a distribution form, and the distribution form depends on a device type of a viewer terminal. It is determined that the receiving means receives the authentication permission notification together with the pay program from the pay program site, and the sending means sends the CM-added pay program to the requesting viewer terminal according to the distribution form.

With such a configuration, the pay program with CM can be transmitted according to the type of device of the viewer terminal. Also, receiving paid programs from paid program sites,
A program list that is a viewer terminal connected via a network to a plurality of commercial information management sites that transmit commercial programs with commercials in which commercials are inserted into a commercial program, and that requests a program list from one commercial information management site Table request means and request destination C
From the M information management site, the program list and CM list, or
A list receiving unit that receives identification information of another CM information management site, and when the list receiving unit receives the identification information of another CM information management site, the CM information management site identified by the identification information Again, the re-request means for requesting the program list and the program selection screen displaying the program identifiers of a plurality of pay programs according to the contents of the program list are displayed on the monitor, and after the program name is selected, the CM list is displayed. Display control means for displaying on a monitor a CM selection screen displaying CM identifiers of a plurality of CMs in accordance with the contents of the table, and a CM information management for transmitting a pay program together with a selected program name and a selected CM identifier. A transmission request transmitting means for transmitting to the site, a receiving means for receiving a pay program with CM, and a received C
A reproducing means for reproducing and outputting the pay program with M is provided.

With such a structure, the user can watch the pay program at a low price.

[Brief description of drawings]

FIG. 1 is a schematic diagram of a first embodiment of a program transmission / reception system according to the present invention.

FIG. 2 is a configuration diagram of the above embodiment.

FIG. 3 is a diagram showing an example of header information attached to a CM-attached pay program on the CM information management site according to the embodiment.

FIG. 4 is a diagram showing an example of a usage fee / advertisement fee list created by the content transmission number counting unit of the embodiment.

FIG. 5 is a diagram showing an example of a viewer terminal management table created by the content transmission number counting unit of the above embodiment.

FIG. 6 is a diagram showing an example of a pay program selection screen displayed on a monitor by the viewer terminal according to the embodiment.

FIG. 7 is a diagram showing a message sequence of a pay program site, a CM information management site, and a viewer terminal according to the above embodiment.

FIG. 8 is a diagram showing an example of a CM selection screen displayed on the monitor according to the second embodiment of the program transmission / reception system of the present invention.

FIG. 9 is a diagram showing an example of a CM selection rate table created by a CM transmission number counting section according to the third embodiment of the program transmission / reception system of the present invention.

FIG. 10 is a diagram showing an example of a CM selection screen displayed on the monitor according to the fourth embodiment of the program transmission / reception system of the present invention.

FIG. 11 is a diagram showing an example of an advertisement fee list created by a CM transmission number counting section according to the fifth embodiment of the program transmission / reception system of the present invention.

FIG. 12 is a diagram showing an example of a CM selection screen displayed on the monitor according to the embodiment.

FIG. 13 is a configuration diagram of a sixth embodiment of a program transmitting / receiving system according to the present invention.

FIG. 14 is a diagram showing an example of authentication permission information stored in the authentication permission information server of the pay program site of the above embodiment.

FIG. 15 is a diagram showing an example of authentication information transmitted from a CM information management site according to the above embodiment together with a transmission request for a pay program.

FIG. 16 is a diagram showing a message sequence of a pay program site, a CM information management site, and a viewer terminal according to the above embodiment.

FIG. 17 is a schematic diagram of a conventional program transmission / reception system.

[Explanation of symbols]

201 Paid program site 202 Advertiser site 203 CM information management site 204 Viewer terminal 311 Content Server 312 Content Management Department 313 Content transmitter 314 modem 315 Reception control unit 331 Program List Management Department 332 Content Server 333 Content Management Department 334 Content receiver 335 modem 336 Transmission / reception control unit 337 Content transmitter 338 Content transmission number counting unit 341 Content Server 342 Input processing unit 343 Transmission / reception control unit 344 modem 345 Content receiver 346 Content Management Department 347 Video / audio processing unit 348 Play Count Counter 349 IC card 351 remote control 352 monitor 1411 Authentication Permission Information Server 1412 Transmission / reception control unit 1413 Authentication Information Management Department 1421 Content Server 1222 Content Management Department 1423 Content transmission unit 1424 Transmission / reception control unit

   ─────────────────────────────────────────────────── ─── Continued front page    F term (reference) 5C061 BB03                 5C064 BA07 BB01 BB10 BC16 BD02                       BD08    (54) [Title of Invention] Program transmitting / receiving system, program transmitting / receiving method, program for realizing program transmitting / receiving method, and program concerned                     Computer-readable recording medium that records information, pay program sites and commercial information management sites                     On the viewer terminal

Claims (29)

[Claims] 1. A program transmission / reception system for inserting a commercial program into a paid program and transmitting a commercial program with a commercial to a viewer terminal, comprising: a paid program site for providing a paid program; A list of pay programs is presented in response to a request from the viewer terminal, and a pay program designated by the viewer terminal is provided from the pay program site, and a CM is displayed.
A CM information management site for transmitting a pay program with a CM inserted to a requesting viewer terminal, and a pay program list is requested to any one of the CM information management sites and included in the pay program list. A program transmission / reception system, comprising: a plurality of viewer terminals that specify a pay program to be requested and request the CM information management site to receive and play the CM-added pay program. 2. Each CM information management site of the program transmission / reception system includes a program list storage unit that stores a program list that lists program identifiers of pay programs, and a CM storage unit that stores a plurality of CMs. , When receiving the transmission request of the program list from each viewer terminal,
Program list transmission means for reading out the program list from the program list storage means and transmitting it to the requesting viewer terminal, and transmission of a pay program that specifies the program identifier described in the program list from each viewer terminal A transmission request receiving means for receiving a request; a pay program transmission request means for requesting a pay program to be sent to the pay program site; a receiving means for receiving a pay program from the pay program site; Editing means for reading out one or more CMs stored in the CM storage means in a program and editing the pay program with CM inserted in the pay program; and sending means for sending the pay program with CM to the requesting viewer terminal 2. The program transmission / reception system according to claim 1, further comprising: and a transmission number counting means for accumulating the number of paid programs and the number of CMs transmitted for each pay program and each CM. 3. The CM information management site further comprises a CM list storage unit storing a CM list listing CM identifiers of CMs stored in the CM storage unit that can be inserted into a pay program. The program list transmitting means reads out the program list, reads out the CM list from the CM list storing means, transmits the CM list together with the program list to the requesting viewer terminal, and receives the transmission request. The means is the above-mentioned C together with the designation of the program name.
The selected CM identifier selected from the M list is also received, and the editing unit reads the CM of the selected CM identifier received by the transmission request receiving unit from the CM storage unit,
Editing the pay program with CM inserted in the pay program, each viewer terminal requests the program list from one CM information management site, and the program list from the requesting CM information management site. And a CM list, and a program selection screen displaying the program names of a plurality of pay programs according to the contents of the program list on the monitor, and after the program name is selected, the CM Display control means for displaying a CM selection screen displaying the CM identifiers of a plurality of CMs on the monitor according to the contents of the list, and CM information for requesting transmission of pay programs together with the selected program name and the selected selected CM identifier. 3. A transmission request transmitting means for transmitting to a management site, a receiving means for receiving a CM-added pay program, and a reproducing means for reproducing and outputting the received CM-added pay program. Program transmission / reception system. 4. The CM list storage means of the CM information management site records the number of points given by the selection of the CM corresponding to the CM identifier, and the display control means of the viewer terminal is A CM selection receiving unit that displays the number of points corresponding to the CM identifier displayed on the CM selection screen, and each viewer terminal receives a CM identifier selection from the plurality of CM identifiers displayed on the monitor; 4. The transmission request permission means for permitting the transmission request of the pay program when the identifier is selected, the total number of corresponding points is sequentially added up, and when the number of predetermined points or more is reached, the transmission request permission means is further provided. Program transmission / reception system. 5. The CM information management site calculates an advertisement fee according to a basic fee per unit point of each CM, the number of points corresponding to the CM, and the number of transmitted CMs of the CM. The program transmission / reception system according to claim 4, further comprising calculation means. 6. Each viewer terminal has a CM selection receiving unit that receives a selection of a CM identifier from a plurality of CM identifiers displayed on the monitor, and a pay program transmission request when a predetermined number of the CM identifiers are selected. 4. The program transmission / reception system according to claim 3, further comprising a transmission request permission means for permitting the request. 7. The CM list storage means of the CM information management site stores additional information suggesting the content of the CM corresponding to the CM identifier, and the display control means of the viewer terminal is the CM. 4. The program transmitting / receiving system according to claim 3, wherein the additional information is displayed on the selection screen in correspondence with the CM identifier. 8. The CM information management site further comprises a CM selection ratio calculation unit for calculating a CM selection ratio in which each CM is selected in the entire CM according to the selected CM identifier received by the transmission request reception unit, The program transmission / reception system according to claim 3, wherein the CM selection ratio is reported to an advertiser who provides the CM. 9. The program list transmitting means of the CM information management site replaces the program list transmission with another CM when the number of transmission requests for the program list received from each viewer terminal exceeds a predetermined number. It has a request distribution unit for transmitting the identification information of the information management site to the requesting viewer terminal, and when the requesting viewer terminal receives the identification information of another CM information management site, it is identified by the identification information. The program transmitting / receiving system according to claim 2, wherein a request for transmitting the program list is made to the CM information management site. 10. The commercial information management site sets a usage fee per transmission of each pay program and a program usage fee according to the number of paid programs transmitted, and an advertisement fee per transmission of each commercial. 3. The program transmission / reception system according to claim 2, further comprising: a fee calculation unit that calculates an advertisement fee according to the number of CMs transmitted. 11. The editing means of the CM information management site generates identification information of the pay program, identification information for each CM inserted in the pay program, and the number of CMs as header information of the pay program with CM. The transmission information counting unit has a header information generation unit, and the transmission number counting unit reads the header information of the CM-attached pay program transmitted by the transmission unit, and the number of pay programs and the number of CMs for each read identification information. 3. The program transmission / reception system according to claim 2, further comprising: an accumulator that accumulates and. 12. The pay program site stores authentication permission information including authentication information of each CM information management site that determines whether it is appropriate to send a pay program to each CM information management site. Authentication permission information storage means, authentication information reception means for receiving authentication information from the CM information management site, and whether the received authentication information matches one authentication information stored in the authentication permission information storage means. Determine whether
The CM information management site transmits authentication information including a program name to the pay program site, which allows the pay program to be provided when the match is met, and rejects the pay program to be provided when the match is not met. An authentication information transmitting unit for performing the authentication permission notification and the pay program from the pay program site,
Alternatively, a receiving means for receiving the authentication refusal notice, a pay program storing means for storing the received pay program, an editing means for editing the pay program with CM in which a CM is inserted in the stored pay program, and 2. The program transmitting / receiving system according to claim 1, further comprising: a CM-added pay program transmitting unit that sends the CM-added pay program to the requesting viewer terminal. 13. The commercial information management site is provided with the commercial programs and commercial programs stored in the commercial program storage means immediately after the commercial program with commercial programs is transmitted to the viewer terminal by the commercial program with commercial programs transmission means. 13. The program transmitting / receiving system according to claim 12, further comprising erasing means for erasing the pay program. 14. The authentication information stored in the authentication permission information storage means includes a distribution form, and the refusal judging means judges whether or not the authentication information is suitable depending on the distribution form. The program transmission / reception system according to claim 12. 15. The authentication information includes a distribution form, the distribution form is determined by the type of device of the viewer terminal, and the CM-attached pay program transmitting means follows the distribution form and is the requesting viewer terminal. 13. The program transmission / reception system according to claim 12, wherein a pay program with a commercial is transmitted to. 16. The authentication information stored in the authentication permission information storage means includes distribution destination information, and the distribution destination information includes regional information of a viewer terminal to which a pay program is distributed and
13. The program transmission / reception system according to claim 12, wherein viewer information is recorded, and the approval / disapproval determination means determines whether or not the authentication information matches with distribution destination information. 17. The authentication information stored in the authentication permission information storage means records the identifier or genre of a CM to be inserted in a pay program, and the permission / denial determining means is an identifier of the CM to be inserted. 13. The program transmission / reception system according to claim 12, wherein it is determined whether or not the authentication information is suitable according to a genre. 18. A program transmission / reception method of inserting a CM into a pay program and transmitting a pay program with a CM to a viewer terminal, comprising: sending a pay program list listing program names of pay programs from the viewer terminal. Pay program list receiving step for receiving request, pay program list transmitting step for sending pay program list to requesting viewer terminal, and one program listed in pay program list from viewer terminal A program request receiving step of receiving a program request of a name, a pay program request transmitting step of transmitting a request of a pay program requested to a pay program site, and a pay program receiving step of receiving a pay program from a pay program site, CM insertion step for inserting one or more CMs stored in the received pay program, and CM-added pay for sending the CM-added pay program with the CM inserted to the requesting viewer terminal Program reception method characterized by having a set transmission step. 19. In the pay program list transmission step, the pay program list is transmitted, and a CM identifier that can be inserted into the pay program and the number of points given by selecting a CM corresponding to the CM identifier are listed. A CM list is transmitted, in the program request receiving step, the selected CM identifier selected together with the program request is received, and in the CM inserting step, the CM identified by the selected CM identifier is inserted into the pay program. A transmission number counting step of accumulating the number of CMs transmitted for each CM, a basic fee per unit point of each CM, the number of points corresponding to the CM, and an advertisement fee according to the number of CMs transmitted of the CM are calculated. 19. The program transmitting / receiving method according to claim 18, further comprising a step of calculating an advertisement fee. 20. In the pay program list transmitting step, a pay program list is transmitted, a CM list listing CM identifiers that can be inserted in the pay program is transmitted, and the program request is selected in the program request receiving step. Receiving the selected selected CM identifier, inserting the CM selected by the selected CM identifier into the pay program in the CM inserting step, and totaling the number of transmitted CMs for each CM; A CM selection ratio calculation step in which each CM calculates a CM selection ratio selected in the entire CM according to the selected CM identifier received in the reception step, and the CM selection ratio is the advertiser providing the CM. 19. The program transmitting / receiving method according to claim 18, wherein the program is transmitted / received. 21. In the pay program request transmitting step, authentication information including a request for a pay program is transmitted, the authentication information includes a distribution form, and the distribution form is determined by a device type of a viewer terminal, When the pay program site is authenticated in the pay program receiving step, an authentication approval notice is received together with the pay program, and in the CM-added pay program transmitting step, the requesting viewer terminal is paid with the CM according to the distribution form. 19. The program transmitting / receiving method according to claim 18, wherein the program is transmitted. 22. A program transmission / reception program for causing a computer to execute a program transmission / reception method of inserting a CM into a pay program and transmitting the CM-added pay program to a viewer terminal, the program name of the pay program being displayed from the viewer terminal. Paid program list request receiving step to receive the request to send the listed pay program list, pay program list transmitting step to send the pay program list to the requesting viewer terminal, and pay program list from the viewer terminal The program request receiving step of receiving the program request of the one program name listed in the table, the pay program request transmitting step of sending the request of the pay program requested to the pay program site, and the pay program from the pay program site Pay program receiving step to receive, CM inserting step to insert one or more CMs stored in the received pay program, and CM with CM inserted Program reception program; and a pay program transmitting step with CM to send the program to the requesting viewer terminal. 23. A computer-readable recording medium, which inserts a commercial into a pay program and causes a computer to execute a program transmitting / receiving method of transmitting a pay program with a commercial to a viewer terminal, the pay program from the viewer terminal , A pay program list request receiving step for receiving a request to send a pay program list listing program names, a pay program list sending step for sending a pay program list to the requesting viewer terminal, and a viewer terminal From the paid program list, the program request receiving step for receiving the program request for the one program name, the pay program request transmitting step for sending the request for the requested paid program to the pay program site, and the pay program site From a paid program, a CM insertion step of inserting one or more CMs stored in the received paid program, and a CM insertion Has been recorded and that the recording medium a program reception program and a pay program transmitting step with CM to send the pay program with CM to the requesting viewer terminal. 24. A pay program site connected by a network to a plurality of CM information management sites for inserting a CM into the pay program and transmitting the pay program with CM to each viewer terminal, wherein each CM information management An authentication permission information storage unit that stores authentication permission information including authentication information of each CM information management site for determining whether or not it is appropriate to send a pay program to the site; and the distribution form of the authentication information. The distribution form is determined according to the type of device of each viewer terminal, and the authentication information receiving means for receiving authentication information including a program request from the CM information management site, and the received authentication information are It is determined whether or not it matches one authentication information stored in the authentication information storage means, and if it matches, the provision of the pay program is permitted, and if it does not match, the provision of the pay program is rejected. The determination means and the determination as to whether or not the distribution is included, and the distribution form is included. The pay program storage means that stores the pay program and the permission / denial determination means when requested is requested. A pay program site, comprising: a pay program transmitting unit that reads out a program from the pay program storage unit and sends the pay program to the requesting CM information management site together with an authentication permission notification. 25. A CM information management site connected to a pay program site and a plurality of viewer terminals via a network, and a program list storage means for storing a program list listing program identifiers of pay programs. CM storage means for storing a plurality of CMs, program list transmission request receiving means for receiving a program list transmission request from each viewer terminal, and program list transmission request from each viewer terminal On the other hand, the program list transmission means for reading out the program list from the program list storage means and transmitting it to the requesting viewer terminal and the program name described in the program list from each viewer terminal are specified. Transmission request receiving means for receiving a transmission request for a pay program, pay program transmission request means for transmitting a pay program requested to be transmitted to the pay program site, and a pay program from the pay program site Receiving means for reading, one or more CMs stored in the CM storage means in the received pay program, editing means for editing the pay program with CM inserted in the pay program, and the pay program with CM as a request source A CM information management site, comprising: a transmission unit for transmitting to a viewer terminal; and a transmission number counting unit unit for accumulating each pay program and the number of pay programs transmitted for each CM. 26. A CM list storage means for storing a CM list listing CM identifiers of CMs stored in the CM storage means that can be inserted in a pay program and the number of points given by the selection of the CMs. The program list transmitting means reads out the program list and reads out the CM list from the CM list storing means, and transmits the CM list together with the program list to the requesting viewer terminal, The transmission request receiving means specifies the program name and the C
The selected CM identifier selected from the M list is also received, and the editing unit reads the CM of the selected CM identifier received by the transmission request receiving unit from the CM storage unit,
An advertisement that edits a pay program with a commercial inserted into a pay program and calculates an advertising fee according to the basic fee per unit point of each CM, the number of points corresponding to the CM, and the number of CMs transmitted by the CM. 26. The CM information management site according to claim 25, further comprising a charge calculation means. 27. The program list transmitting means, further comprising a CM list storing means for storing a CM list in which CM identifiers of CMs that can be inserted into a pay program and stored in the CM storing means are listed. Reads the program list, reads the CM list from the CM list storage unit, and transmits the CM list together with the program list to the requesting viewer terminal. The transmission request receiving unit specifies the program name. With C
The selected CM identifier selected from the M list is also received, and the editing unit reads the CM of the selected CM identifier received by the transmission request receiving unit from the CM storage unit,
A CM selection ratio calculating unit for editing the CM-added pay program inserted in the pay program and calculating the CM selection ratio of each CM selected in the entire CM according to the selected CM identifier received by the transmission request receiving unit is further provided. The CM information management site according to claim 25, wherein the CM selection ratio is reported to an advertiser who provides the CM. 28. The pay program transmission request means transmits authentication information including a request to send a pay program to the pay program site, the authentication information includes a distribution form, and the distribution form is a device of a viewer terminal. The receiving unit receives an authentication permission notification together with a pay program from the pay program site, and the sending unit sends the CM-added pay program to the requesting viewer terminal in accordance with the distribution form. 26. The method according to claim 25.
CM information management site described. 29. A viewer terminal connected via a network to a plurality of CM information management sites that receive paid programs from a paid program site and send CM-added paid programs in which CMs are inserted in the paid programs. , A program list requesting means for requesting a program list to one CM information management site, and a program list and a CM list from the requesting CM information management site or identification information of another CM information management site A list receiving means, and a re-request means for requesting a program list again to the CM information management site identified by the identification information when the list receiving means receives the identification information of another CM information management site. , A program selection screen displaying program identifiers of a plurality of pay programs according to the contents of the program list is displayed on the monitor, and after the program name is selected, a plurality of programs are displayed according to the contents of the CM list. C
Display control means for displaying a CM selection screen displaying M CM identifiers on a monitor, and a transmission request for transmitting a pay program transmission request together with the selected program name and the selected selected CM identifier to one CM information management site. A viewer terminal, comprising: a transmitting means, a receiving means for receiving a pay program with CM, and a reproducing means for reproducing and outputting the received pay program with CM.