JP2003044605A - Mediating system for advertising fund, mediating method therefor and computer program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a mediating system for trading a fund relating to advertising media in a mailing system capable of delivering by mail an advertisement of an enterprise desiring publicity of the advertisement without disclosing data on the customers of the enterprise itself. SOLUTION: The mediating system is provided with a receiving means to receive a plurality of data on the advertising media relating to the contents of the advertising media whose provision is offered by a media provider, a creating means relating to advertising media to create the advertising media fund by using the received advertising media data and a browsing means to allow a predetermined person (e.g. an advertising sponsor) to browse the created advertising media fund.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technique for providing an advertising space on a postal item and for efficiently trading the advertising space.

[0002]

[Prior Art] A method of selling postcards at the original price (for example, 50 yen) at a discounted price (for example, 48 yen) by using the advertising space at the bottom of the address writing surface of a postcard and using the advertising revenue as a source of funding. Has been done for a long time.

On the other hand, as one of the advertising methods, a method called so-called direct mail for sending mail to the customer based on his / her own customer list has been used for a long time. In recent years, information such as card payment is also used. For example, by analyzing customer preferences from data such as purchased products and using the analysis results,
Ingenuity has also been devised to narrow down the number of customers who send direct mail and increase the effectiveness of advertising.

With the spread of the Internet, various contact items are replaced with electronic mail, and the cost required for mailing tends to be reduced. However, there are disadvantages of e-mail such as security, and merits of mail items that use paper media with excellent proof capacity and storability.
It is a well-known fact that the contact method of mail will not disappear. For example, the usage details sent from the telephone company to the contract customer and the transaction details sent from the financial institution to the account holder have not been replaced with electronic mail.

[0005]

The transaction details are also mailed to the investor from the securities company, but the address book data may have great value from another company's perspective. This is because if it is possible to send a direct mail using the address book, a situation in which it is expected that a large advertising effect will be obtained can be assumed. However, providing the customer data of the company to other companies is not done because there is a problem in credibility and the customer's credit is lost.

[0006] It is assumed that an intermediary company is supposed to be able to transmit an advertisement of a company desiring to place an advertisement by direct mail without disclosing its own customer data. The intermediary will be able to increase the advertising value of the address book by direct mail, or by the negative effect of the advertisement (for example, the advertisement of the company in which a certain customer has a negative image is attracted to the securities company itself). In order to diversify the risk of (for example, forming a negative image), it is naturally conceivable to adopt the method of "building an advertising medium fund". However, the idea of forming a fund for advertising media has never existed.

[0007] Therefore, the present invention provides a mechanism for trading a fund related to an advertising medium in such a mechanism that an advertisement of a company desiring to place an advertisement can be transmitted by mail without disclosing its own customer data. The purpose is to provide.

[0008] An object of the invention described in claims 1 to 9 is to provide a mechanism in which an advertisement of a company desiring to place an advertisement can be transmitted by mail without disclosing its customer data. It is to provide an intermediary system for buying and selling funds related to advertising media. An object of the invention described in claims 10 to 18 is to provide an advertisement of a company that wants to place an advertisement without disclosing its customer data.
It is to provide an intermediary method for buying and selling a fund related to an advertising medium in a mechanism that can be transmitted by mail. An object of the invention described in claims 19 to 23 relates to an advertising medium in a mechanism in which an advertisement of a company desiring to place an advertisement can be transmitted by mail without disclosing its own customer data. It is to provide an intermediary program for buying and selling funds.

[0009]

[Means for Solving the Problems] By providing a mechanism for mediating between a person who provides a part of a shipment to a customer as an advertisement medium and a person who desires an advertisement using the advertisement medium, The owner can simplify the shipping work, and the sender of the regular mail can be expected to substantially reduce the mailing cost by using the advertising fee from the advertiser as a source.

(Claim 1) The invention according to claim 1 receives a plurality of advertisement medium data regarding contents of an advertisement medium offered by a medium provider and a plurality of advertisement content data regarding advertisement contents desired by an advertiser. A receiving means, an advertising medium fund creating means for creating an advertising medium fund using the received advertising medium data and advertisement content data,
A means for transmitting fund data relating to the advertising medium fund to an advertiser adopted in the created advertising medium fund, wherein the advertising medium is a part of a shipment to be shipped to the customer of the medium provider. Related to the advertising fund intermediary system.

(Explanation of Terms) The "advertising medium data" is data relating to the advertising medium that the medium provider plans to provide. Specifically, the medium provider's business type, shipping date, number of shipping copies, and shipping The target category (for example, women only, 90% of whom are residents in the Tokyo metropolitan area), the contents of the shipment (for example, transaction details for one month, data such as changes in the services provided) ) Is part or all of the data.

The "medium" includes a postcard, a postal letter by mail, a delivery document by a private transportation company, and the like. When the advertising medium is a postcard, the size of the space that can be provided is required as the advertising medium data. When the advertisement medium is a sealed letter or a document, the size of the space provided in the printed matter, the maximum number of pages, etc. are required as the advertisement medium data.

The "advertisement content data" is data relating to the advertisement content desired by the advertiser, and more specifically, the desired period of time during which the medium is shipped, the desired number of copies to be shipped, and the desired business category for shipping ( For example, data indicating that other companies in the same industry are taboo and want the food industry), and the desired category regarding the recipient of the medium to be shipped (for example, the desire to target women in their 20s and 30s). Etc.), or a part or all of data such as the content of the advertisement (for example, data such as a new product introduction advertisement, a sales promotion campaign).

An "advertising medium fund" is a state in which a plurality of advertising spaces can be provided for one type of advertising medium, and one or more of the plural advertising spaces are left to determine the advertising content of the subsequent advertising spaces. And (for example,
Two advertising spaces are provided in the advertising medium provided by the company a, one of which is decided to be the company b, and one remaining advertising space is provided.) An ad space that can be provided (for example, when an ad medium by a plurality of media providers is used as an ad space of a specific company), a plurality of ad spaces can be provided for a plurality of types of ad media, and One in which one or more of the plurality of advertising spaces are left and the advertising content of the subsequent advertising space is determined (for example, two advertising spaces are provided for each of the advertising media provided by company a and company b. One is company c, which provides the remaining advertising space). The "advertising medium fund" used in the claims uses at least one piece of advertisement content data. “Fund data” means data that allows the advertiser or media provider to understand the contents of the advertising media fund, and specifically, the advertising media data or advertising adopted by the advertising media fund. Refers to part or all of the content data.

(Operation) The advertising fund intermediary system according to the present invention is one in which the advertiser has the initiative in determining the content of the advertising fund. The receiving means receives a plurality of advertising medium data regarding the content of the advertising medium offered by the medium provider and a plurality of advertising content data regarding the advertising content desired by the advertiser. The advertising medium fund creating means creates an advertising medium fund using the advertising medium data and the advertising content data received by the receiving means.
The transmitting means transmits the fund data regarding the advertising medium fund to the advertiser adopted in the created advertising medium fund. The advertiser selects a suitable advertising medium from the transmitted fund data, and thereafter enters into a procedure with an intermediary. Since the advertising medium is a part of the shipment to be shipped to the customer of the medium provider, the mailing procedure for one of the medium provider and the advertiser can be omitted. Also, the advertiser can save the effort of obtaining the address book of the people who want to distribute the advertisement. Also,
By adopting an advertising media fund, it is possible to disperse expected values and risks related to advertising effectiveness.

(Variation) Although the advertiser has the initiative in determining the content of the advertising fund in this claim, the transmitting means relates the advertising content data relating to the advertiser receiving the fund data to the fund data. It may be simultaneously transmitted to the medium provider. In that case, the medium provider can know in advance what kind of advertisement medium the advertisement medium provided by itself will be, and what kind of advertisement content will be distributed.

(Claim 2) The invention according to claim 2 limits the advertisement fund intermediary system according to claim 1, wherein the advertiser receiving the advertisement medium fund data is
When the revised advertisement content data obtained by revising the advertisement content data is transmitted, the receiving means receives the revised advertisement content data, and the advertising medium fund creating means uses the revised advertising content data and the advertising medium data. , An advertising medium fund for an advertiser, and a transmitting means relates to an advertising fund intermediation system in which re-fund data regarding the re-created advertising medium fund is retransmitted to the advertiser.

(Explanation of terms) "Revised advertisement content data" is data obtained by changing the advertisement content data that has already been transmitted by, for example, increasing or decreasing the number of desired shipments or changing the desired shipping period. is there. The revision is not limited to once, and there may be advertisement content data that has been revised multiple times.

(Operation) It is assumed that the advertiser receiving the fund data thinks that it is desirable to revise the advertisement content data that he / she desires as a result of examining the fund data, and retransmits the revised advertisement content data. . Then,
The receiving means receives the revised advertisement content data, and the advertising medium fund creating means recreates the advertising medium fund using the revised advertising content data and the advertising medium data. Then, the transmitting means transmits the re-fund data regarding the re-created advertising medium fund to the advertiser. Here, it is possible to obtain an opportunity for the advertiser to re-examine the conditions of the advertiser and the conditions of the medium provider, and an opportunity for the medium provider and the advertiser to approach.

(Claim 3) The invention according to claim 3 receives a plurality of advertisement medium data regarding the contents of an advertisement medium offered by a medium provider and a plurality of advertisement content data regarding an advertisement content desired by an advertiser. A receiving means, an advertising medium fund creating means for creating an advertising medium fund using the received advertising medium data and advertisement content data,
A means for transmitting fund data relating to the advertising medium fund to a medium provider adopted in the created advertising medium fund, wherein the advertising medium is a part of a shipment to be shipped to a customer of the medium provider. According to the advertising fund intermediation system.

The "advertising medium fund" referred to in this claim is
In some cases, the advertisement content data may not be included. However,
As a result, even if the advertisement content data is not included, the created advertising medium fund reflects the needs based on the advertisement content data.

(Operation) The advertisement fund intermediation system according to the present invention allows the medium provider to take the initiative in determining the content of the advertisement fund. Advertising media data relating to the content of the advertising medium offered by the medium provider and advertising content data relating to the advertising content desired by the advertiser,
The receiving means receives. The advertising medium fund creating means creates the advertising medium fund data using the advertising medium data and the advertising content data received by the receiving means. Then, the transmitting means transmits the fund data regarding the created advertising medium fund to the medium provider. The media provider reviews the transmitted fund data, selects an advertiser suitable for the request, and then enters a procedure with the intermediary. Since the advertising medium is a part of the shipment that is shipped to the customer of the medium provider,
One of the mailing procedures can be omitted. Further, the medium provider provides the advertising medium to the advertiser, so that the advertising income can be obtained.

The (variation) transmission means may simultaneously transmit the fund data related to the medium provider who received the fund data to the advertiser related to the fund data. In that case, the advertiser can grasp in advance by what kind of advertising medium fund the advertising content of the advertiser will be distributed.

(Claim 4) The invention according to claim 4 limits the advertisement fund intermediary system according to claim 3, and a medium provider who receives the advertisement medium fund data stores the advertisement medium data. When the revised revised advertising medium data is transmitted, the receiving means receives the revised advertising medium data, and the advertising medium fund creating means uses the revised advertising medium data and the advertising content data to determine whether the medium provider Recreate the advertising media fund for
The transmitting means relates to the advertising fund intermediation system that retransmits the re-fund data regarding the re-created advertising medium fund to the medium provider.

(Explanation of terms) "Revised advertisement medium data" means, for example, increasing or decreasing the number of categories to be shipped to increase or decrease the number of copies to be shipped, or changing the space of the media to be provided, and to have already sent the data. This is the data obtained by changing the existing advertising medium data. The revision is not limited to one revision, and there may be advertisement media data that has undergone multiple revisions.

(Operation) As a result of examining the fund data by the medium provider who received the fund data, it is desirable to revise the advertising medium data which he has desired,
It is assumed that the revised advertisement medium data is retransmitted. Then, the receiving means receives the revised advertising medium data, and the advertising medium fund creating means recreates the advertising medium fund using the revised advertising content data and the advertising medium data. Then, the transmitting means transmits the re-fund data regarding the re-created advertising medium fund to the advertiser. Here, it is possible to obtain an opportunity for the medium provider to re-examine the conditions of itself and the conditions of the advertiser, and an opportunity for the medium provider and the advertiser to approach.

(Claim 5) The invention according to claim 5 is a receiving means for receiving a plurality of advertisement medium data relating to the contents of an advertisement medium offered by a medium provider, and an advertisement medium using the received advertisement medium data. An advertising medium fund creating means for creating a fund and a fund browsing means for browsing fund data relating to the created advertising medium fund are provided, and the advertising medium is a part of a shipment to be shipped to the customer of the medium provider. According to the advertising media fund creation system.

(Explanation of terms) "Fund browsing means" means
For example, it is a distribution means that allows a person who satisfies a predetermined condition to browse the fund data on the Internet. Here, the “predetermined condition” means, for example, that an advertisement medium provider, an advertiser, and the like have a pre-registration system and can be browsed by distributing a password or the like.

(Operation) The receiving means receives a plurality of pieces of advertisement medium data regarding the contents of the advertisement medium which the medium provider offers. Then, using the received advertising media data,
The advertising medium fund creating means creates an advertising medium fund. Then, the fund browsing means provides the fund data regarding the created advertising medium fund for browsing.

(Variation) The fund browsing means may be provided with a mechanism for auctioning the fund data provided for browsing. Having an auction-style mechanism helps form a market view for new advertising media.

(Claim 6) The invention according to claim 6 limits the advertising fund intermediation system according to claim 5, and the media provider who browsed the fund data revised the advertising media data. When the advertising medium data is transmitted, the receiving means receives the revised advertising medium data, and the fund creating means recreates the advertising medium fund for the medium provider using the revised advertising medium data, The browsing means relates to the advertising fund intermediation system that provides the re-fund data regarding the recreated advertising medium fund for browsing.

(Operation) As a result of examining the fund data by the medium provider who has browsed the fund data, it is desirable to revise the advertising medium data that he has desired,
It is assumed that the revised advertisement medium data is retransmitted. Then, the receiving means receives the revised advertising medium data, and the advertising medium fund creating means recreates the advertising medium fund using the revised advertising medium data. Here, it is possible to obtain an opportunity for the medium provider to re-examine the conditions of itself and the conditions of the advertiser, and an opportunity for the medium provider and the advertiser to approach.

(Variation) In addition to the fund browsing means, a transmission means for transmitting re-fund data relating to the re-created advertising medium fund to a medium provider related to the revised advertising medium data may be provided. In that case, the media provider related to the revised advertising media data can quickly obtain the refund data and can consider the subsequent action earlier.

(Claim 7) The invention according to claim 7 limits the advertising fund intermediation system according to claim 5 or 6, wherein the advertiser who browses the fund data is an advertisement. When the content data is transmitted, the receiving means receives the advertisement content data, and the advertising medium fund creating means recreates the advertising medium fund for the advertiser using the advertising content data and the advertising medium data. However, the fund browsing means relates to the advertisement fund intermediation system that provides the re-fund data regarding the re-created advertising medium fund for browsing.

(Operation) It is assumed that the advertiser who browses the fund data has examined the fund data and, as a result, has transmitted the advertisement content data that he or she desires. Then, the receiving means receives the advertising content data, and the advertising medium fund creating means recreates the advertising medium fund using the advertising content data and the advertising medium data. Then, the fund browsing means provides the re-fund data regarding the recreated advertising medium fund for browsing. Here, an advertising medium fund that meets the needs of a particular advertiser will be created, and the opportunity for media providers to reexamine their own conditions, the opportunity for advertisers to consider their own conditions, and Media providers and advertisers will have the opportunity to walk in.

(Variation) In addition to the fund browsing means, a transmission means for transmitting re-fund data regarding the re-created advertisement medium fund to the advertiser who has transmitted the advertisement content data may be provided. In that case, the advertiser can quickly obtain the re-fund data, and can consider the subsequent action earlier.

(Claim 8) The invention according to claim 8 limits the advertising fund intermediation system according to any one of claims 1 to 7, and uses fund data relating to an advertising medium fund, The present invention relates to an advertisement fund intermediation system including a layout output unit that outputs layout data obtained by laying out an advertisement medium.

(Explanation of Terms) The “fund data” referred to in the present claim includes the “refund data” referred to in claim 2, 4, 6 or 7. "Layout output means"
Examples of the means include a means for transmitting layout data to a medium provider and an advertiser related to fund data, and a browsing means for allowing the medium provider and the advertiser to browse the layout data under predetermined conditions.

The layout output means outputs the layout data laid out using the fund data. As a result, the medium provider and the advertiser can grasp the image of the layout regarding the advertising medium related to the advertising medium fund and the advertising content thereof.

(Claim 9) The invention according to claim 9 limits the advertising fund intermediary system according to any one of claims 1 to 8, and obtains distribution destination data of advertising medium data. , An advertising fund intermediary system having a distribution destination data printing means for printing on a part of an advertising medium.

“Distribution destination data” is electronic data of an address list of mails distributed by the medium provider. If it is included in the advertisement medium data in advance, it is not necessary to newly acquire it, but if it is not included, it must be newly acquired from the medium provider via the receiving means.
As the "distribution destination data printing means", for example, a device that prints a label of the distribution destination address or a print designation so that the printed address when the A4 size paper is folded in three can be seen from the window portion of the so-called window envelope There are printers available.

(Operation) Since the distribution destination data printing means obtains the distribution destination data of the advertising medium data and prints it on a part of the advertising medium, the shipping office procedure is simplified. Further, the medium provider can finish the shipping business without disclosing the address book of itself to the advertiser.

(Claim 10) The invention according to claim 10 is
A receiving procedure for receiving a plurality of advertising medium data regarding the content of the advertising medium offered by the medium provider and a plurality of advertising content data regarding the advertising content desired by the advertiser, and the advertising medium data and the advertisement received by the receiving procedure Using the content data, send the advertising media fund creation procedure for creating an advertising media fund and the fund data related to the advertising media fund to the advertiser adopted in the advertising media fund created by the advertising media fund creation procedure And an ad fund mediating method, wherein the advertising medium is a part of a shipment to be shipped to the customer of the medium provider.

(Claim 11) The invention according to claim 11 is
The advertising fund intermediation method according to claim 10 is limited, and when the advertiser receiving the advertising medium fund transmits the revised advertising content data which is a revision of the advertising content data, the revised advertising content data is Re-receiving procedure for receiving, revised ad content data received in the re-receiving procedure, and fund re-creating procedure for re-creating an advertising medium fund for an advertiser using the advertising medium data, and the advertising medium fund A re-transmission procedure for re-transmitting re-fund data relating to the advertising medium fund re-created in the re-creating procedure to the advertiser.

(Claim 12) The invention according to claim 12 is
A receiving procedure for receiving a plurality of advertising medium data regarding the content of the advertising medium offered by the medium provider and a plurality of advertising content data regarding the advertising content desired by the advertiser, and the advertising medium data and the advertisement received by the receiving procedure Using the content data, the procedure for creating an advertising medium fund for creating an advertising medium fund and the fund data related to the advertising medium fund to the medium provider adopted in the advertising medium fund created in the procedure for creating the advertising medium fund. And a transmission procedure for transmitting, wherein the advertisement medium is a part of a shipment to be shipped to a customer of the medium provider.

(Claim 13) The invention according to claim 13 is
A method for limiting the advertising fund intermediation method according to claim 12, wherein the medium provider who received the advertising medium fund is
When the revised advertising medium data, which is a revision of the advertising medium data, is transmitted, the re-receiving procedure for receiving the revised advertising medium data, the revised advertising medium data received in the re-receiving procedure, and the advertising medium data are used. , A fund re-creation procedure for re-creating an advertising media fund for media providers, and a re-sending of re-fund data regarding the advertising media fund re-created in the advertising media fund re-creation procedure to the media provider. And an advertising fund intermediation method including a transmission procedure.

(Claim 14) The invention according to claim 14 is
A receiving procedure for receiving a plurality of advertising medium data related to the contents of an advertising medium offered by a medium provider, an advertising medium fund creating procedure for creating an advertising medium fund using the received advertising medium data, and an created advertisement And a fund browsing procedure for browsing fund data relating to a medium fund, wherein the advertising medium is a part of a shipment to be shipped to a customer of the medium provider.

(Claim 15) The invention according to claim 15 is
The advertising fund intermediation method according to claim 14 is limited, and when the medium provider who has viewed the fund data transmits the revised advertising medium data in which the advertising medium data is revised, the revised advertising medium data is received. Re-reception procedure for re-creating an advertising media fund for media providers using the revised advertising media data, and re-funding data for the re-created advertising media fund. The present invention relates to an advertisement fund intermediation method including a browsing procedure.

(Variation) In addition to the re-viewing procedure,
A transmission procedure for transmitting the re-fund data regarding the re-created advertising media fund to the media provider related to the revised advertising media data may be provided. In that case, the media provider related to the revised advertising media data can quickly obtain the refund data and can consider the subsequent action earlier.

(Claim 16) The invention according to claim 16 is
An advertisement for limiting the advertisement fund intermediation method according to claim 14 or 15, wherein an advertiser who browses the fund data receives the advertisement content data when the advertisement content data is transmitted. Advertisement fund creation procedure for creating an advertiser fund for an advertiser using the content data reception procedure and the advertisement content data and advertising medium data, and an advertiser fund related to the created advertiser fund The present invention relates to an advertising fund intermediation method including an advertising fund browsing procedure for browsing data.

(Variation) In addition to the advertiser fund browsing procedure, it is also possible to provide a transmitting means for transmitting the advertiser fund data to the advertiser who has transmitted the advertisement content data. In that case, the advertiser can quickly obtain the fund data for the advertiser, and can quickly consider the subsequent action.

(Claim 17) The invention according to claim 17 is
A method for limiting the advertisement fund intermediation method according to any one of claims 10 to 16, wherein a layout output procedure for outputting layout data obtained by laying out an advertisement medium using fund data regarding an advertisement medium fund is described. According to the provided advertising fund intermediary method.

(Explanation of Terms) The "fund data" referred to in the present claim includes the "refund data" referred to in claim 11, 13 or 15 and the "fund data for advertiser" referred to in claim 16.

(Claim 18) The invention according to claim 18 is
A method for limiting distribution of an advertisement fund according to any one of claims 10 to 17, comprising a distribution destination data printing procedure for obtaining distribution destination data of advertisement medium data and printing it on a part of the advertisement medium. Related to the advertising fund intermediation method.

(Claim 19) The invention according to claim 19 is
The present invention relates to a program for causing a computer to execute a method of mediating between an advertiser and a medium provider that provides an advertising medium as a part of a shipment to be shipped to its own customer. The program is a reception procedure for receiving a plurality of advertisement medium data regarding the content of the advertisement medium offered by the medium provider and a plurality of advertisement content data regarding the advertisement content desired by the advertiser, and the advertisement received by the reception procedure. A procedure for creating an advertising medium fund using the medium data and the advertisement content data, and to the advertiser adopted in the advertising medium fund created by the procedure for creating the advertising medium fund. It is a computer program for executing a transmission procedure for transmitting fund data.

(Claim 20) The invention according to claim 20 also provides a method for mediating between an advertiser and a medium provider who provides an advertising medium as a part of a shipment to be shipped to its own customer.
It relates to a program to be executed by a computer. The program is a reception procedure for receiving a plurality of advertisement medium data regarding the content of the advertisement medium offered by the medium provider and a plurality of advertisement content data regarding the advertisement content desired by the advertiser, and the advertisement received by the reception procedure. To create an advertising media fund using the media data and the advertising content data, and to the media provider adopted in the advertising media fund created by the advertising media fund creation procedure And a computer program for executing a transmission procedure for transmitting fund data regarding.

(Claim 21) The invention according to Claim 21 also provides a method for mediating between an advertiser and a medium provider who provides an advertising medium as a part of a shipment to be shipped to its own customer.
It relates to a program to be executed by a computer. The program is a reception procedure for receiving a plurality of advertisement medium data regarding the content of the advertisement medium offered by the medium provider and a plurality of advertisement content data regarding the advertisement content desired by the advertiser, and the received advertisement medium data and the advertisement content. It is a computer program for executing an advertising medium fund creating procedure for creating an advertising medium fund using data and a fund browsing procedure for browsing fund data relating to the created advertising medium fund.

(Claim 22) The invention according to claim 22,
The computer program according to any one of claims 19 to 21 is limited, and a layout output procedure for outputting layout data in which an advertisement medium is laid out is executed by using fund data regarding an advertisement medium fund. Relates to a computer program for.

(Claim 23) The invention according to claim 23,
A computer program according to any one of claims 19 to 22, for limiting the distribution destination data of advertisement medium data, and executing the distribution destination data printing procedure for printing on a part of the advertisement medium. Related to the computer program.

[0060] Claims 11, 13, 15 or 16
It is also possible to provide the advertising fund intermediation method described in 1 above as a computer program. In addition, claim 1
It is of course possible to record the computer program according to the invention described in 9 to 23 in a computer-readable recording medium and provide it. Here, the "recording medium" is a medium that can carry a program that cannot occupy space by itself, and is, for example, a floppy (registered trademark) disk, a hard disk, or a CD-RO.
M, MO (magneto-optical disk), DVD-ROM, PD and the like.

[0061]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described based on the embodiments and the drawings. The drawings used here are FIGS. 1 to 7. 4 to 7 show a case in which a fund related to an advertising medium is formed and targeted for trading, and FIGS. 1 to 3 show
It shows a case where a simple advertising medium that does not form a fund is targeted for trading.

(FIG. 1) An explanation will be given based on FIG. Company A makes certain types of contact with its customers by postal envelope. This contact includes postage (stamp fee), envelope fee, and printing of contact documents. On the other hand, Company B intends to advertise by direct mail (DM). The address data, which is the mailing address of the direct mail, must be obtained by Company B through its own route, which is expensive. In addition, postage (stamp fee), envelope fee, and printing cost of advertising documents are also required.

Here, if the front half of the letter of company A's envelope can be provided as an advertisement space, the mailing cost and the letter of envelope charge will be for one company, and company B will not incur the cost of obtaining the address data. On the other hand, the company A can obtain the cost of providing the advertising medium from the company B, and can reduce the cost. However, the customer address data of company A cannot be passed to company B. Therefore,
A trusted third party provides a mechanism for performing an intermediary business by standing between an advertising medium provider such as Company A and an advertiser such as Company B.

(FIG. 2) Next, description will be made based on FIG. Shown in the center of the figure is an advertising medium relating to an intermediary that mediates between a medium provider who provides a part of the shipment to the customer as an advertising medium and an advertiser who wants to advertise using the advertising medium. Is a trading support device. This apparatus includes a receiving unit that receives advertisement medium data relating to the contents of an advertisement medium offered by a medium provider and advertisement content data regarding an advertisement content desired by an advertiser, and the advertisement medium data and the advertisement content received by the receiving unit. And a database for accumulating data. Further, the advertisement medium candidate data that is a candidate that meets the wishes of the advertiser using the advertisement medium data and the advertisement content data, or the advertisement content candidate data that meets the wishes of the medium provider is extracted using the advertisement medium data and the advertisement content data. And a transmitting means for transmitting the advertising medium candidate data or the advertising content candidate data extracted by the extracting means to the advertiser or the medium provider.

The "advertising medium data" is data relating to the advertising medium that the medium provider plans to provide. Specifically, the type of business of the medium provider, the shipping date, the number of copies, and the medium to be shipped are received. Data such as the target category (for example, data for women only, 90% for residents in the Tokyo metropolitan area), the content of shipments (for example, transaction details for one month, data for changing the service provided), etc. Part or all of.

The "advertisement content data" is data relating to the advertisement content desired by the advertiser, and more specifically, the desired period of time during which the medium is shipped, the desired number of copies, the desired industry to be shipped ( For example, data indicating that other companies in the same industry are taboo and want the food industry), desired categories regarding the recipients of the medium to be shipped, and the content of advertisement (for example, new product introduction advertisement, sales promotion campaign, etc.) ) Is part or all of the data.

(FIG. 3) Next, an example of the function of the extraction means will be described with reference to FIG. It is assumed that the medium provider has a history of sending contact documents to customers at the frequencies shown in the figure at Kosha, Otsusha, and Heisha. This achievement is included in the "advertising medium data". The shipping schedule is calculated according to this data, or the shipping schedule is included in the “advertising medium data”.

Now, when the advertiser sends the advertisement content data, according to the advertisement content data, 2
Suppose you want to ship your advertising documents within a month. Then, the extraction means, as a media provider who is scheduled to issue contact documents to customers within the two months desired by the advertiser, with Kosha who plans to ship once during the desired period. , Select the company that is scheduled to be shipped twice during the desired period. The extracted result is referred to as “advertising medium candidate data”, which is sent to the advertiser together with other data such as the transaction price desired by the medium provider, and the final decision of the advertiser is opened.

The function of the extracting means is not limited to the above. Various candidates can be extracted according to the priority order or the allowable range in the “advertisement content data” and the “advertising medium data”. For example, if the medium provider has the advertisement medium data that the other companies in the same industry should not be advertisers, if the advertiser is in the same industry as the medium provider, it will not be extracted as candidate data.

If the advertiser's request for the number of copies to be shipped can be reached by a plurality of medium providers (for example, m company and n company), the candidate data is “m company + n”.
Company ". Further, in the case where the number of candidates becomes zero in the initially set allowable range, the extraction work may be performed again by the extracting means after resetting the allowable range to be widened, and a plurality of candidates may be used. In some cases, the ranking may be output in the order close to the desired one.

The transmitting means may transmit the advertisement content data of the advertiser related to the advertisement medium candidate data to the medium provider. In that case, the medium provider can grasp in advance what kind of advertisement content is to be distributed.

The advertiser receiving the advertisement medium candidate data
When it is desirable to revise its own advertisement content data, and when the revised advertisement content data in which the advertisement content data is revised is retransmitted, the following processing is performed. That is, the receiving means receives the revised advertisement content data, and the extracting means uses the revised advertisement content data and the advertising medium data to extract the advertising medium re-candidate data which is a candidate in line with the desire of the advertiser, The transmitting means is supposed to transmit the advertisement medium re-candidate data to the advertiser. Here, the advertiser can obtain better conditions, and the medium provider and the advertiser can have an opportunity to compromise.

On the other hand, as a result of examining the advertisement content data, the medium provider who received the advertisement content data transmitted by the transmitting means thinks that it is preferable to revise its own advertisement medium data, and revises the advertisement medium data. When the advertisement medium data is retransmitted, it is processed as follows. That is, the receiving means receives the revised advertising medium data, and the extracting means uses the revised advertising medium data and the advertising content data to extract the advertising content re-candidate data which is a candidate according to the wishes of the medium provider. The transmitting means transmits the advertisement content re-candidate data to the medium provider. Here, the medium provider can obtain better conditions, and the medium provider and the advertiser can have an opportunity to compromise.

Although illustration is omitted, a layout output means for transmitting layout data laid out using the advertisement medium candidate data extracted by the extracting means and the advertisement content data received by the receiving means to the medium provider or the advertiser is provided. May be. This allows the medium provider and the advertiser to grasp the layout image.

Further, a distribution destination data printing means for printing the label of the distribution destination address using the distribution destination data of the advertisement medium data may be provided. This simplifies the shipping procedure. Further, the medium provider can finish the shipping business without disclosing the address book of itself to the advertiser.

Since the advertising medium is a part of the shipment to be shipped to the customer of the medium provider, the mailing procedure for one of the medium provider and the advertiser can be omitted. Also, the advertiser can save time and effort to obtain the address book of the people who want to distribute the advertisement.

(FIG. 4) Next, a comparison with FIG. 2 will be mainly described with reference to FIG. Similar to FIG. 2, the center of the figure shows an advertising medium trading support device relating to an intermediary who acts as an intermediary between a media provider who provides a part of the shipment to the customer as an advertisement medium and the advertiser. . The difference is that instead of the extracting means, it is an advertising medium fund creating means. The "advertising medium fund creating means" is for creating a fund in which the supply and demand are balanced by capturing the advertising medium data as the supply data and the advertisement content data as the demand data. In addition, the calculation method for creation will be updated one by one according to the reaction and sales of the created fund.

The advertising medium fund created by this advertising medium fund creating means is one in which a plurality of advertising spaces can be provided for one type of advertising medium, and one of the plural advertising spaces is determined. , Which can provide a single advertising space for a plurality of types of advertising media (for example, an advertising medium provided by a company has two advertising spaces, one of which is decided as b company, There is one remaining advertising space), etc. The former is shown in FIG. 5, and the latter is shown in FIGS. 6 and 7, respectively. In addition to these, a plurality of advertisement spaces can be provided to a plurality of types of advertisement media, and one of the plurality of advertisement spaces is determined (for example, advertisement media provided by company a and company b). There are two advertising spaces in each, and one of them has been decided to be c company, and the other one is to provide the advertising space).

(FIG. 5) FIG. 5 shows that in the postcard for notifying the customer of Bank A of the contact information, the advertising space of Travel Agent B has already been set in the lower half of the address writing surface (front surface). Therefore, it is an image of an advertising medium fund that sells a space other than the space for contact items on the back side as an advertising space. For the advertiser who purchases the advertised advertising space, although the space that can be used as an advertisement is small, it is premised that the recipient is a customer of Bank A and that it synergizes with the advertisement of Travel Agency B. If so, it would be a very attractive advertising space for travel insurance sales companies and travel equipment sales companies.

Further, since Bank A can obtain the advertisement fee income from Travel Agent B and the advertiser who purchases the remaining advertising space, the postcard fee, the stamp fee, and the printing of the contact information to the Bank A customer. A part such as a teenager will be substantially reduced. By the way, B Travel Agency does not need to obtain the customer list necessary for sales promotion by direct mail which is generally performed. It also has the advantage that it does not have to carry out the work of sending direct mail by itself. In addition, since the advertiser who purchases the remaining advertising space also bears the medium providing fee to be paid to the advertising medium provider, the burden amount is reduced as compared with the case where only one company bears the medium providing fee. There are also merits.

(FIG. 6) FIG. 6 shows a state in which, when there are a plurality of medium providers that provide advertising medium, a fund is created by combining the medium providers, and the created fund is advertised by the advertiser. It is a view showing that the user is browsing. Since the advertisers are allowed to browse by the fund browsing means, the point that an advertising medium fund can be created without the need to collect the advertisement content data from the advertiser is different from the examples shown in FIGS. 4 and 5. different.

There are three medium providers, A, B and C. According to the separately transmitted advertisement medium data, the total number of customers that Company A should notify by direct mail is 10
There are 000 women, 75% of whom are female, and the most old age group is in their thirties. The total number of customers that Company B should notify by direct mail is 25,000, and the female ratio is 85.
%, The most old age group is in their twenties. The total number of customers that Company C should notify by direct mail is 5000,
The ratio of women is 80% and the age group is in their 40s.

Based on the advertising medium data as described above, the advertising medium fund creating means creates three types of advertising medium funds of fund α, fund β, and fund γ. The advertising medium of fund α is direct mail sent to A company's 5,000 people and B company's 15,000 people. The advertising medium of fund β is direct mail sent to 5,000 people of company A and 5,000 people of company B. Fund γ consists of 5,000 people from company B and five from company C.
Direct mail, which is mailed to 000 people, becomes the advertising medium.

Disclosure to the advertiser by means of fund browsing on the Internet. The advertisers P, Q, and R who have been given access authority in advance select a suitable fund in accordance with their own wishes, and perform procedures such as purchase application. The selection will be exemplified below. For example, if advertiser Q, a diet food company, wants to distribute as many advertisements as possible, he selects fund α that is mailed to the largest number of people among the three types of funds. on the other hand,
If you have a limited budget and want to distribute advertisements to as young people as possible, select fund β that has a high probability of being mailed to people in their 20s and 30s. If the advertiser R, who is a life insurance company, wants to distribute advertisements to the widest possible age group, he / she selects a fund γ that has a high probability of being mailed to people in their 20s and 40s. In addition, the advertiser P, who is a female cosmetics sales company, may select a fund β that has a low probability of being mailed to men.

In the advertising medium fund creating means described above, there are cases where it is known in advance that the needs such as the advertisers P, Q, and R described above exist, and cases where they are not. In the case of knowing in advance, the advertisement content data has been received from the advertiser in advance. The case of not knowing in advance is a case of not receiving the advertisement content data from the advertiser in advance, but even in such a case, 2
The need to advertise to women in their 0s and 40s is often understood using another source.

(FIG. 7) It is assumed that the needs of another advertiser are known before the creation of the advertising medium fund. Then, even if the media providers are the same as A, B, and C,
The advertising media fund created will be different. For example,
The advertiser is a condominium sales company, one advertiser is a condominium sales company X newly constructed in Koto-ku, Tokyo, and the other advertiser is a condominium sales company Y newly constructed in Chiba City, Chiba Prefecture. Suppose In the advertising medium fund created in that case, among the clients of the medium providers A, B, and C, those having an address in Tokyo are created as fund α, and those having an address in Chiba prefecture are created as fund β. Then, it can be expected to judge that the fund α as the condominium sales company X and the fund β as the condominium sales company Y are suitable for their own needs.

[0087]

According to the inventions of claims 1 to 9, a mechanism can be used to send an advertisement of a company desiring to place an advertisement by mail without disclosing its customer data. In, it was possible to provide an intermediary system for buying and selling funds related to advertising media. Claim 10
According to the invention as set forth in claim 18, in a mechanism capable of transmitting an advertisement of a company desiring to place an advertisement by mail without disclosing its own customer data,
We were able to provide an intermediary method for buying and selling funds related to advertising media. According to the inventions of claims 19 to 23, the invention relates to an advertising medium in a mechanism in which an advertisement of a company wishing to place an advertisement can be transmitted by mail without disclosing the customer data of the company. We were able to provide an intermediary program to buy and sell the fund.

[Brief description of drawings]

FIG. 1 is a conceptual diagram showing an image as a new advertising medium.

FIG. 2 is a conceptual diagram showing a simple advertising media trading support device that does not use a fund for advertising media.

FIG. 3 is a conceptual diagram showing an example of a system for extracting a candidate of an advertising medium when a fund is not used.

FIG. 4 is a conceptual diagram showing an advertising medium trading support device including an advertising medium fund creating means.

FIG. 5 is a conceptual diagram showing an image of an example of an advertising medium fund.

FIG. 6 is a conceptual diagram showing another example of an advertising medium fund for women in their 20s to 40s.

FIG. 7 is a conceptual diagram showing an example of an advertising medium fund for condominium sales.

Claims (23)

[Claims] Claims: 1. Receiving means for receiving a plurality of advertisement medium data regarding the content of an advertisement medium offered by a medium provider and a plurality of advertisement content data regarding an advertisement content desired by an advertiser, and the received advertisement medium data and advertisement An advertising media fund creating means for creating an advertising media fund using the content data; and a sending means for sending fund data relating to the advertising media fund to an advertiser adopted in the created advertising media fund, Advertising media is an advertising fund intermediary system that is part of the shipments that are shipped to the media provider's customers. 2. When the advertiser receiving the advertisement medium fund data transmits the revised advertisement content data obtained by revising the advertisement content data, the receiving means receives the revised advertisement content data and creates the advertisement medium fund. The means recreates an advertising medium fund for the advertiser using the revised advertising content data and the advertising medium data, and the transmitting means sends the refund data regarding the recreated advertising medium fund to the advertiser. The advertisement fund intermediary system according to claim 1, wherein the advertisement fund is retransmitted. 3. Receiving means for receiving a plurality of advertisement medium data regarding contents of an advertisement medium offered by a medium provider and a plurality of advertisement content data regarding advertisement contents desired by an advertiser, and the received advertisement medium data and advertisement. An advertising media fund creating means for creating an advertising media fund using the content data, and a sending means for sending fund data relating to the advertising media fund to a media provider adopted in the created advertising media fund, The advertisement fund intermediation system, wherein the advertisement medium is a part of a shipment to be delivered to the customer of the medium provider. 4. When the medium provider who has received the advertising medium fund data transmits the revised advertising medium data in which the advertising medium data has been revised, the receiving means receives the revised advertising medium data and the advertising medium fund is received. The creating means recreates the advertising media fund for the media provider using the revised advertising media data and the advertising content data, and the transmitting means creates the refund data regarding the recreated advertising media fund in the media. The advertisement fund intermediary system according to claim 3, wherein the advertisement fund is retransmitted to the provider. 5. A receiving means for receiving a plurality of advertising medium data relating to the contents of an advertising medium offered by a medium provider, and an advertising medium fund creating means for creating an advertising medium fund using the received advertising medium data. A fund browsing means for browsing fund data relating to the created advertising medium fund, wherein the advertising medium is a part of a shipment to be shipped to a customer of the medium provider. [Claim 6] The media provider who browses the fund data,
When the revised advertising medium data, which is a revised version of the advertising medium data, is transmitted, the receiving means receives the revised advertising medium data, and the fund creating means uses the revised advertising medium data and the advertising medium for the medium provider. The advertisement fund intermediation system according to claim 5, wherein the fund is recreated, and the fund browsing means provides the refund data regarding the recreated advertising medium fund for browsing. 7. When an advertiser who browses the fund data transmits the advertisement content data, the receiving means receives the advertisement content data, and the advertisement medium fund creating means the advertisement content data and the advertisement medium data. 7. The advertising medium fund for the advertiser is recreated using, and the fund browsing means provides the refund data regarding the recreated advertising medium fund for browsing. Advertising fund intermediary system. 8. The advertisement fund intermediary system according to claim 1, further comprising a layout output unit that outputs layout data obtained by laying out an advertisement medium using fund data regarding an advertisement medium fund. . 9. Obtaining distribution destination data of advertisement medium data,
9. The advertisement fund intermediary system according to claim 1, further comprising distribution destination data printing means for printing on a part of the advertising medium. 10. A receiving procedure for receiving a plurality of advertising medium data relating to the content of an advertising medium offered by a medium provider and a plurality of advertising content data relating to an advertising content desired by an advertiser, and the receiving procedure received by the receiving procedure. An advertising medium fund creation procedure for creating an advertising medium fund using the advertising medium data and the advertising content data, and to the advertiser adopted by the advertising medium fund created by the advertising medium fund creating procedure And a transmission procedure for transmitting fund data regarding the advertising medium, wherein the advertising medium is a part of a shipment to be shipped to the customer of the medium provider. 11. The advertiser who receives the advertising medium fund,
When the revised advertisement content data, which is a revision of the advertisement content data, is transmitted, a re-reception procedure for receiving the revised advertisement content data and the revised advertisement content data and the advertising medium data received in the re-reception procedure are used. , A procedure for recreating an advertising medium fund for an advertiser, and a procedure for retransmitting the refund data regarding the advertising medium fund recreated by the advertising medium fund recreating procedure to the advertiser. The advertisement fund intermediary method according to claim 10, further comprising: 12. A receiving procedure for receiving a plurality of advertising medium data relating to the content of an advertising medium offered by a medium provider and a plurality of advertising content data relating to an advertising content desired by an advertiser, and the receiving procedure received by the receiving procedure. To create an advertising medium fund using the advertising medium data and the advertising content data, and to the medium provider adopted in the advertising medium fund created by the advertising medium fund creating procedure A transmission procedure for transmitting fund data regarding a fund, wherein the advertising medium is a part of a shipment to be shipped to a customer of the medium provider. 13. A re-reception procedure for receiving the revised advertisement medium data, and a re-reception procedure when the medium provider who has received the advertising medium fund transmits the revised advertising medium data, which is a revision of the advertising medium data. Using the revised advertising media data received in the above and the advertising media data, a fund recreating procedure for recreating an advertising media fund for media providers, and an advertisement recreated by the advertising media fund recreating procedure. A method of retransmitting re-fund data relating to a medium fund to the medium provider, the re-funding procedure according to claim 12. 14. A receiving procedure for receiving a plurality of advertising medium data relating to the content of an advertising medium offered by a medium provider, and an advertising medium fund creating procedure for creating an advertising medium fund using the received advertising medium data. A fund browsing procedure for browsing fund data relating to the created advertising medium fund, wherein the advertising medium is a part of a shipment to be shipped to a customer of the medium provider. 15. When the media provider who browses the fund data transmits the revised advertisement medium data in which the advertisement medium data is revised, the re-reception procedure for receiving the revised advertisement medium data and the revised advertisement medium data 15. The method according to claim 14, further comprising a fund recreating procedure for recreating an advertising media fund for a media provider, and a revising procedure for providing refund data regarding the recreated advertising media fund. Advertising fund intermediary method. 16. When an advertiser who browses fund data transmits advertisement content data, an advertisement content data receiving procedure for receiving the advertisement content data, and an advertisement using the advertisement content data and the advertisement medium data The method for preparing an advertiser fund for creating an advertiser fund for the owner, and the advertiser fund browsing procedure for browsing the advertiser fund data regarding the created advertiser fund. The advertising fund intermediation method according to claim 15. 17. A layout output procedure for outputting layout data obtained by laying out an advertising medium using fund data relating to an advertising medium fund.
The advertising fund intermediation method according to any one of claims 0 to 16. 18. The advertisement fund intermediation method according to claim 10, further comprising a distribution destination data printing procedure of obtaining distribution destination data of the advertising medium data and printing the distribution destination data on a part of the advertising medium. 19. A program for causing a computer to execute a method for mediating between an advertiser and a medium provider that provides an advertising medium as a part of a shipment to be shipped to its own customer, the program comprising: , A receiving procedure for receiving a plurality of advertising medium data regarding the content of an advertising medium offered by a medium provider and a plurality of advertising content data regarding an advertising content desired by an advertiser, and the advertising medium data received in the receiving procedure, The advertising media fund creation procedure for creating an advertising media fund using the advertising content data and the fund data related to the advertising media fund to the advertiser adopted in the advertising media fund created by the advertising media fund creation procedure. A computer program for executing a transmission procedure to be transmitted. 20. A program for causing a computer to execute a method of mediating between an advertiser and a medium provider that provides an advertising medium as a part of a shipment to be shipped to its own customer, the program comprising: , A receiving procedure for receiving a plurality of advertising medium data regarding the content of an advertising medium offered by a medium provider and a plurality of advertising content data regarding an advertising content desired by an advertiser, and the advertising medium data received in the receiving procedure, The procedure for creating an advertising medium fund using the advertising content data, and the fund data related to the advertising medium fund adopted by the advertising medium fund created in the advertising medium fund creating procedure. A computer program for executing a sending procedure and a sending procedure. 21. A program for causing a computer to execute a method of mediating between an advertiser and a medium provider that provides an advertising medium as a part of a shipment to be shipped to its own customer, the program comprising: , A receiving procedure for receiving a plurality of advertising medium data related to the content of an advertising medium offered by a medium provider, an advertising medium fund creating procedure for creating an advertising medium fund using the received advertising medium data, and an created advertisement A computer program for executing a fund browsing procedure for browsing fund data relating to a medium fund. 22. The computer program according to any one of claims 19 to 21, which is adapted to execute a layout output procedure for outputting layout data obtained by laying out an advertisement medium using fund data relating to an advertisement medium fund. . 23. The computer program according to any one of claims 19 to 22, for obtaining distribution destination data of advertisement medium data and executing a distribution destination data printing procedure for printing on a part of the advertisement medium.